Entries by Oscar Waterworth

State of SEO: Trends to Watch Out for in 2018

As we’re recapping and wrapping up 2017, over the course of which we’ve witnessed a couple of Google updates including Fred, whose habit of targeting low-quality backlinks, worthless content, and excessive ads caused quite a stir, causing numerous websites to experience a huge drop in traffic, it’s time to hear what SEO luminaries predict for […]

Content Workflow for Content Marketing Teams

Marketers claim that content is king and with good reason. In fact, content marketing is the most effective and most efficient type of marketing today. Not only does content help business engage with their target audience, but it also gives customers something of value, such as information, education, and entertainment. Businesses that leverage content marketing […]