Entries by Shane Barker

6 Social Media Trends to Watch in 2018

Social media is constantly evolving. Today, it has become an inseparable part of our lives and businesses. During 2016, Instagram added 100 million users in about six months. With consumers spending more time on social media to learn what’s happening around the world, marketers have realized its potential. Social media is a powerful channel for […]

The Ultimate Guide to Micro-Influencers

Looking for ways to increase your audience engagement? Have you considered working with micro-influencers? They’re known for their ability to engage their followers effectively. Micro-influencers are influencers who have somewhere between 1,000 and 100,000 followers. And although they don’t have as many followers as their top-tier counterparts, they can prove to be a valuable asset […]