Why Your Business Should Focus on Retaining the Customers

Attracting customers is the lifeblood of any company’s success. Big budgets and heavy marketing artillery are allocated towards this goal. A lot of time is dedicated to figuring out acquisition tactics. However, what must not be overlooked is that cultivating customer loyalty also has a profound impact on the bottom line. In fact, it is […]

6 Social Media Trends to Watch in 2018

Social media is constantly evolving. Today, it has become an inseparable part of our lives and businesses. During 2016, Instagram added 100 million users in about six months. With consumers spending more time on social media to learn what’s happening around the world, marketers have realized its potential. Social media is a powerful channel for […]

How to Optimize for the Mobile-first Index

Most websites have been ‘mobile friendly’ for quite some time now; however, Google is still pushing on with their effort to create a mobile-friendly web for all users, and this switch to a mobile-first index is their way of forcing websites to conform. Google will be rolling the launch of the mobile-first index out slowly. In fact, […]

A Guide to Creating Compelling and Engaging Social Media Posts

Having a healthy social media presence is a must-have for most, if not all, businesses in the digital age because social media usage is still at a constant rise—with 8 out of 10 internet users logging in to Facebook and other social media sites for an average of 2 hours per day. Ideally, you’d want to […]

Five Ways to Convert Traffic into Customers

It’s exciting when you see your traffic grow because it means that your marketing efforts are working–but huge traffic numbers alone will not make you money. If you want your site to become profitable, your visitors need to convert into customers. Thankfully, there are many ways that can help you achieve this. Follow our tips […]

Local Link Building – 3 Great Ways to Get Authority Links for your Local Business

The power of SEO is not lost on local business owners. Ever since the advent of the Internet, customers have been moving away from the old-school ways of finding companies, such as the Yellow Pages. Nowadays the first thing most people do when needing to find a product or service is simple, they “Google it.” […]

How to Optimize Your Blog Posts for SEO

Blogging is a fantastic way to improve your brand’s reputation in its industry and attract more people to your company’s site. But it takes more than just great content to get people to visit your blog. You need to make the most of your content with the right search engine optimization (SEO) tactics. By optimizing […]

5 Popular Content Marketing Myths You Shouldn’t Believe in 2018

As internet trends come and go, they can cause you to abandon your current content strategy and adapt to new practices. By the same token, many of yesterday’s tactics have lost their effectiveness. Protect yourself by learning about five popular content marketing myths that you should ignore in 2018. Any content will do Avoid the […]

What are the key trends and tactics for SEO in 2018

With the year changing, you too need to upgrade your SEO techniques as well. We all are aware of the basic tactics like providing the quality content and use of rich words but they have become a too mainstream, and about every person now uses them. If you want to get in the game, you […]

Ways Responsive Web Design Benefits Your SEO

It has been more than two years since the number of visits to the web from the mobile devices surpassed those from desktop computers. This has opened a lot of new opportunities for digital marketers all around the world, but not all of them could understand the potential value and necessity of using responsive web […]