A Beginner’s Guide to YouTube Influencer Marketing

As social media platforms become increasingly ubiquitous sources of information and communication, they also become fertile ground for marketing prospects. YouTube, in particular, has become prime real estate for advertisements and has created a new wave of opportunities in the form of influencer marketing. What is “influencer marketing?” To understand how influencer marketing works, you […]

harmonizing mobile web design seo ux

Harmonizing Mobile Web Design for SEO and Usability (UX)

Long gone are the days when sites were optimized for bots, meta keywords were abused, and crawlers penalized keyword stuffing. Forget about purchasing links too. Other search engines including Google have developed to the point of being able to interpret sites just as humans do, and they are getting better with this deciphering every day. […]

How to Keep Consumer Data Safe

Infosec is critical in the contemporary world. Large data breaches happen periodically, and smaller ones undoubtedly occur constantly. Our lives are increasingly lived online, and to better serve the customers, companies want to gather as much data as possible. After all, consumers like their personalization. But customers also have to trust that companies will safeguard […]

3 Actionable Techniques You Can Use Right Now to Attract Search Engine Traffic

Previously, ‘falling behind’ had a different definition. Now; however, it means not ranking high on Google. You know how they say, ‘the best place to hide a dead body is page 2 of Google search’. In a rush of technologically evolving businesses, it has become one of the key concerns for the tech-savvy. The goal […]

Four Tips For Better YouTube Marketing for Your Business

If you’d like to stand out from the crowd, it’s important to try different strategies and get out of your comfort zone. One of the best ways to promote your business is through a YouTube channel. YouTube is also a great way to earn some extra income. There are a few ways you’ll want to […]

10 of the Best Components for a Strong On-Page SEO

Being one of the first results of a Google search can be a game changer for your brand. The impact that being #1 in targeted keyword rankings can have on your bottom-line cannot be expressed. But how do you step-up and become the leader of the pack? A set of effective on-page SEO techniques could […]

Debunking 8 Common SEO Myths

SEO is like doing a hard but an interesting puzzle. It may be complicated, but the satisfaction and the rewards of nailing that puzzle are enormous. Now, with any puzzle, you usually have all the pieces you need to complete it. Sometimes, however, even when a piece you need is right in front of you, […]

How to Use Content Marketing for Your Talent Search

The increased pace of globalization and the current health of the global economy are driving many companies to seek more strategic ways to acquire and retain the best talent available. And a key way many companies are differentiating themselves from the competition is by using content marketing to search for and attract skilled workers. Content […]