Killer Content: How You Can Write Killer Content That Sells For Better Conversions

killer-content
Content marketing is no secret. In fact, you could call it one of the most traditional marketing philosophies out there. There’s the right reason for this, of course. Content marketing is good for a lot of things. The first being that it will catch the attention of your ideal audience. It also converts your ideal audience into leads, nurtures them through the sales funnel until the first sale, and then turns first-time buyers into lifetime customers or, better yet, brand advocates. Other channels undoubtedly play a role in the process, but compelling content is the underlying thread tying them all together.

When it comes to turning the skeptics on your marketing and leadership teams into believers, though, the above story of content as a significant driver of sales is likely to be met with eye rolls. Why? It sounds unrealistic, and, ultimately, lacks numbers. In the digital age of marketing–where everything that can be measured, will be measured–content needs to step up its game.

Luckily for you, there’s an easy way to do that: tracking and reporting on content assisted conversions. First, though, you have to write content that converts. This isn’t as scary as it sounds, but it certainly isn’t easy.

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Keep reading for three fool-proof tips that will help you write killer content that will both convert your audience and make your marketing team look great.

1. Make sure your blog is as compelling and as consumable as possible

  • Compelling and consumable. They go together like peanut butter and jelly, and they speak more to blogging best practices than own marketing strategies. You want to pair these tactics together because if you write great, consumable content, but no one is compelled to read it, you’ve wasted your time. The opposite is true as well; if you’ve compelled your audience to click through to your content, but they don’t stick around and consume it, you’ve wasted your time again.
  • Writing compelling content–namely, content that drives clicks–is tricky. Content saturation is at an all-time high, and even click bait has begun to lose its effect. Your headline must have pull, and your first few sentences must immediately engage. The best headlines create a sense of urgency, invoke strong emotion (positive emotion performs better, but negatively is better than neutral), and keep the value up front. Scroll up, and you’ll find a headline that does just this.
  • Now that you’ve got readers engaged keep their eyes moving down your page. A little-known secret here is to treat your blog like a landing page. This means eliminating distractions, making strategic use of white space, and keeping all elements flowing towards the ultimate goal of the page.
  • Do you want readers to download a white paper? Follow you on social? Subscribe to your email newsletter? If you don’t show readers the goal of the page (or, even worse, you don’t know the goal of the page), they likely won’t accomplish it. Everything from bullet points to image usage to clear CTAs–more on this later–will help you accomplish this.

2. Use audience research and segmentation to ensure you’re speaking to needs

  • Marketers and writers alike often make the mistake of trying to speak to everyone. The logic goes, it seems, that if you try to appeal to 100 people, you might appeal to one. What research and experience have shown, though, is that if you aim to appeal to one person, there’s a high likelihood you’ll appeal to many. There is no substitute for polished content focused directly on one pain point when it comes to influencing conversions.
  • To do this well, you need to know two things. One, who your audience is. Two, what they want.
  • Hopefully, your audience consists of more than one person, though. If it does, there are still ways to write precisely to one person. Audience segmentation tools can break your audience down into smaller, more homogeneous groups. With these smaller groups, you can develop a stronger idea of simple wants, needs, and background information that you can translate into hyper-specific, realistic personas.
  • Ultimately, when you’re speaking to someone’s needs, getting them to convert isn’t a hard sell. It’s the natural next step.

3. Move your audience down the funnel with compelling and relevant CTAs

  • If the other steps were the cornerstones, this one is the steeple. You’ve captured your audience’s attention with a great headline and introductory paragraph. You’ve moved them down the page with easy-to-read content that solves their problems. Now, all you have to do is give your audience more of what they want.
  • Most of the time, what they want is more great content, so this is an appropriate time to offer that great whitepaper you just launched or your email newsletter tailored to this audience member’s pain point. Other times it may be a chat with a sales representative or a sample product. Luckily, you’ve done your audience research, and you know how to serve up a well-placed, genuinely valuable offering that will be a win-win for both your audience members and your marketing team.

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Closing The Deal With Content

Once you’ve got your audience clicking through to your content and keeping their eyes on the page, getting them to convert is easy–as long as you know their needs and speak to them openly. In fact, keeping content assisted conversions high is as simple as always keeping your audience front and center, following the basic tenets of quality copywriting, and ensuring that readers always have an important next step they can take to engage further with your brand. So are you ready to write killer content delivers better conversions?


aaron-content-conversionAaron Gray is a leading digital marketing expert in Australia, specializing in Blogger Outreach services through Nobullshit.com.au. Aaron’s goal is to deliver professional blogger outreach to clients across almost all industry niches. He is dedicated to hard work, his job, and loves to travel in his downtime. 

 

5 Things To Learn About Sales, Stress, and Success From The Marketing Experts

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“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer

Whether you are aware of this or not, there are two types of people in the marketing industry: those who believe they can deliver every strategy efficiently and successfully and those who believe things can just happen to them. Each marketer has their fair share of experiences in the marketing world. However, their action and approach to a precise moment determine what type of marketer they are.

Admittedly, marketers also feel overwhelmed especially when there are so many things to consider – not to mention the deadlines you need to catch up. Marketers know so well, especially when you are working in a competitive business such as the digital marketing agency in the Philippines that it is not easy to be productive every single time. Sometimes, sales aren’t just going up, and because you need to think it over and over again as to why sales are stagnant; you would apparently exert more effort which causes you to feel stressed-out. If you are one of those marketers who is struggling with their productivity at work, then here are some things you need to know and learn about sales, stress and success and how marketing experts beat them all.

  1. Most people who purport to be influential aren’t – and people with tons of social media followers probably can’t help your sales.
    Never get tricked by the number of followers they have on social media, or how they claim to be influential they are. Although they may have some advantages, that does not mean they can already convert their followers into sales. When you’re a marketer, you should know how to determine people who are potential enough to engage on your site. It does not matter if you do not have hundreds or thousands of followers on social media, for as long as you know they are your target market and potential clients, then it should be good enough to give it a try.
  2. Anxiety and worry are rooted in fear and are wasted energy; they never contribute to any positive outcomes.
    The moment you decide to be a part of the marketing industry, you should already know that it is a risk to take. Sometimes, you need to sacrifice your time and exert the second effort just to come up with an effective strategy. With this, marketers tend to develop anxiety and worry about the things; they needed to do just to beat the deadlines. However, you have to know that worrying too much is not good especially for marketers. You need to be healthy emotionally and physically to achieve the goals you have for the business.
  3. Meditation does wonder for eliminating, preventing and managing stress and anxiety.
    Let’s face it; we usually experience stress – it is inevitable especially when you are working in a competitive company. But just because we often experience it, that does not mean you do not do something to prevent it from happening. Of course, there are also ways for you to avoid such. Meditation is one thing you can do to lessen the burden you are feeling. Whether you realize it or not; meditation has a lot of benefits; be it mentally and physically. With this, it will help you loosen up and start a new and fresh mind.
  4. The more you hustle, the luckier you get.
    This is also one thing marketers should consider. The outcome of your success would depend on how you do things the right way, or how you plan out your strategy to make it as efficient as possible. The more you strive for, the better, of course, you can also expect better results. One thing is for sure; you do not want to lose to your competitors just because you are slacking off of your work.
  5. Social media does not drive sales.
    Dor some businesses, social media might be a great way to drive sales. However, this may not always be the case for the other businesses. Social media is a broad platform where anyone can just skip your website. But if you are aiming for higher sales, then make sure you create a community where your target audience and potential clients can converse properly. It is in this way where you will be able to ensure you can drive sales out of them.

Perhaps, driving out more sales and beating up stress may be a challenge especially when you have so many things in mind. But with these tips mentioned above, it would guide and help you come up with better and strategic ideas for your business.


janiceJanice Jaramillo is a twenty-something who loves to write and read about technology and marketing. She is currently associated with the digital marketing agency in the Philippines. She also likes to travel around the world to meet new people.

10 Tools To Improve Your Guest Blogging Results

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From sources of inspiration to creating high-quality social images to accompany your post, there is a multitude of free and paid tools that can be used to improve your guest blogging campaign. While we certainly don’t advocate the automation of guest blogging, because this quickly crosses the line into a spammy and unethical territory, there is nothing wrong with using some of the tools available to you. By reducing the time it takes to manage multiple spreadsheets, install Outlook add-ons, and unaccepted recirculating pitches, you can concentrate more of your personal resources on creating high-quality guest posting content.

So, below we have put together a list of 10 of the most useful tools;

Tools that we use, every day, as part of our guest blogging campaigns.

AnswerThePublic

Finding inspiration for new posts can be difficult. You don’t want to send rehashed versions of the same articles to multiple sites, but after you’ve pitched a few blogs, you quickly run out of ideas.

Of all the content inspiration tools out there, AnswerThePublic is the one that we return to most often. We use it for writing our blog posts, for finding buyer keywords, and we use it to ensure that we’ve covered every single base with web page content. We also use it for guest blogging.

Only add your keyword, and hit search. AnswerThePublic will then provide you with a list of relevant questions about that topic. We don’t tend to use the visualization tab, which is selected by default. Instead, we click Data so that we are presented with a list of questions. Choose one question, create an FAQ style post, or just use the results to spark some content ideas.

BuzzSumo

Want to know what readers are sharing on social media about your niche? BuzzSumo is a great tool for exactly that purpose. Although many, many tools are part of the BuzzSumo suite, we primarily use it to determine popular topics and even to help us come up with blog post titles.

Enter your keyword, with quotation marks, and then hit search. You will be given an extensive list of posts that include the number of shares they have experienced on different social media accounts.

Ahrefs

Ahrefs is probably the most widely used SEO tool that we have, and while it isn’t free, if you are conducting any ongoing SEO campaign, it is worth the investment. We use it to measure the quality of a guest blog site to determine whether it is worth pitching.

You can see whether a blog has any traffic, whether it has suffered any penalties that might be passed on to you, and you can also use it to determine the most popular posts that have appeared on a blog. This gives you great information to share with the blog owner – right; they probably know which there most favorite posts are, but by showing that you do too, you also show that you’ve put some time and effort into contacting them.

SEMRush

One of the biggest challenges in guest blogging is finding a steady stream of high-quality blogs that we want to publish content on. SEMRush may not be the first tool you think of for this, but they have a new SEO Content Tool. The tool is still in Beta, but enter a keyword, and SEMRush will display a mass of information, including a list of sites where you should try and get a link from. This will often include blogs that accept guest posts, reducing the time you have to spend mastering Google search queries.

Guest Post Site Scraper

We aren’t usually fans of scrapers and scraping tools. In the case of website scrapers, they tend to end in a list of relatively low-quality sites, but if you use it correctly, then the Guest Post Site Scraper will provide you with an extensive list of websites that use your keywords or are based on your topics, and that actively encourage guest post submissions. If you do use this tool, be sure to check the quality of the sites before you go submitting work to them.

BuzzStream

When it comes to pitching websites, you will find that some site owners answer straight away. Some take days or even weeks to respond, and many will never respond at all. You can significantly improve your acceptance rates simply by following up on the pitches that you send. A spreadsheet will do the job, but BuzzStream arguably does a better job, and it does it in less time. You can even use it to find sites. It displays the email or contact address of any site that you find, and you can set reminders so that you email the site owner again in a few days.

Moz Toolbar

Writing a guest post should take time. The more effort you put into it, the greater the results you will reap. However, because it can take hours to create a high-quality post, find a list of sites, and then pitch your idea, you should ensure that you are getting the most from every post that is published. For this reason, you should measure the quality of a site before you try pitching them an idea. Moz offers a Domain Authority (DA) and Page Authority (PA) of every website and web page online, and these metrics are considered the industry standard for this kind of purpose. We are asked for sites with a minimum DA of 20.

SharesCount

It is important not to overlook the power of social shares as well, and the past social performance of a blog’s posts is a reasonable indication of how well future posts will perform. SharesCount is a straightforward and useful tool that tells you how often a post has been shared on the major networks and is a simpler alternative to BuzzSumo and other tools. Paste the URL and click Enter.

Pixabay

Some blog owners receive hundreds of pitches every week and must spend more time trawling through submissions than they would spend writing the posts. It stands to reason, then, that the more work you do for the site owner, the greater the chance that they will publish your piece. Add images to your post. Use screenshots where applicable, or use royalty free, stock photos and illustrations. Many websites offer this kind of content, including Pixabay.

Canvas

If you want to go the extra mile with your submission, then you can create better quality images. Use the photos and illustrations you gather from Pixabay and other sources, edit them, and add text and other items using Canvas. Canvas can be used to create stunning infographics and hero images, as well, but it is a quick and simple solution to creating social sharing images.

Using the tools above you can increase your guest blogging performance. You will be able to find content ideas more easily, judge the quality of sites that you publish to, and even incorporate images. You can track your results, and you can use the information that you gather to make further improvements in the future too.


Matt1Matt Jackson is a freelance content writer and guest blogger. He manages dozens of campaigns, crafting high-quality content, and submitting to beneficial blogs to gain exposure for websites around the world. Visit brandingmedia.co.uk for more information on Matt’s services.

20 Secrets Why Infographics Go Viral

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Content marketing has many aspects to it, but the premise is very simple. You create content and then promote it. However, anyone who reads this blog knows that it’s not that easy. You have to create the right content that will get your shares and likes and then you have to outreach to people that will put your content on display to the world. Even then it can be hard.

However, infographics seem to play by a different set of rules. There is one thing I know about content marketing, and that is infographics get shared. They just work.

Then I started thinking about why infographics go viral. Why do they get more shares? Why do people like them?

So I did some research, and I complied 20 ‘secrets’ why infographics go viral, and what better way to compile these 20 hidden secrets than in an infographic.

Take a look, and hopefully, you will realize the power of infographics.

  1. A viral infographic has a defined purpose and message behind it.
    A study conducted by the Journal of Physical Activity and Health noted that the viral infographic transmitted a message and engaged the viewer using a three-step process: raising awareness, changing and challenging attitudes, finalized with a call to action’ to change behaviors.
  2. The display size of the infographic matters.
    Social Media Today conducted an analysis of 1000 infographics that were the most shared in some different business industries and found that the most popular size was an average of 3683 high and 803 pixels wide. This is an average size, so a rule of thumb you can apply is to use these pixels sizes and add or subtract 15 percent to maximize your viral potential.
  3. Viral Infographics are all in mind.
    There is clear scientific evidence, as stated in a Thomson and Reuters blog, that 30 percent of the brain is used to process visual data, contrasted with 3 percent for sensory information. An attention-grabbing infographic with the potential to go viral needs to use visuals that clearly explain the content with a minimal use of text. If the graphical information is confusing, it will lose the viewer.
  4. Being easy to understand is an essential feature of a viral infographic.
    There are many ways to communicate information, but what makes an infographic shareable is the fact it can convey its message at a glance. According to Thomson and Reuters, there are six characteristics to an attention-grabbing infographic, but when you consider the purpose of an infographic is to present the information quickly, so viewers need to see a clearly defined message.
  5. Make the connections between your infographic images and your brand message as clear and straightforward as possible.
    Neomam cites scientific data that says it only 150 milliseconds for an image to be processed in our brains, and another 100 milliseconds to attach a meaning to that image. This means that it is critical for your infographic to communicate information visually in a way where the viewer makes an almost instant connection with the symbol. The less the viewer has to think, the higher the likelihood of it going viral.
  6. Focus on color first, and then the text.
    According to NeoMam, someone who encounters an infographic is 80 percent more likely to engage the image visually. But more importantly, stopping to engage the color image makes the viewer more likely to read the text. Therefore, the color attracts, and the text informs. The danger here is that too much emphasis will be placed on the color and the underlying message in the text will be lost to the viewer.
  7. Create a special color scheme.
    Social Media Today took a close look at color schemes and found that almost 4 of 10 infographics that went viral had either a triadic color scheme or a monochromatic color scheme, while the least likely color scheme to go viral was tetradic. The color scheme needs to emphasize the critical points of the infographic.
  8. Viral Infographics take advantage of a fundamental cognitive process.
    Because our brains are wired to focus initially on visual stimuli, people can recall 80 percent of what they see, according to NeoMam’s infographic. Your infographic does not have a chance of going viral if it is not something people will be able to remember. The lesson here is to be creatively simple and make it easy for the viewer to remember.
  9. Sharing is fun.
    This may be the most obvious and also the most overlooked characteristic of a viral infographic. NeoMam puts this fact at the end of their website infographic, not because it requires a lot of explanation but for exactly the opposite reason. How much can you talk about making something fun? When it comes to a viral infographic, this can be the deal breaker.
  10. The Word Count needs to be carefully watched.
    An analysis by Social Media Today showed viral infographics had an average of 398 words, and no viral infographic has more than 502. Another rule of thumb you can apply is to keep your infographic text right around 400 words. Many marketers believe “less is more, ” but these statistics clearly show that people expect an infographic to convey a minimum amount of information to be useful – and shareable.
  11. The best viral infographics know their target audience extremely well.
    The primary characteristic of any social media marketing campaign is defining your target audience. An infographic needs to be very precise in its definition because the information in the infographic will only be relevant to a particular group of people according to Digital Marketing magazine. They, in turn, will share it with others who know the content is relevant to the other person.
  12. Choose your marketing channels carefully.
    Experienced social media marketers know that choosing the right channels is key to success. Social Media Today discovered in an analysis of 1000 infographics that on Facebook you would have a better chance of going viral if the industry is Health, while if your channel is Twitter you will have a better chance with – Social Media. It is possible you can commit an infographic to a single social media channel and watch it go viral. Only your marketing data and analysis can show you what will work for your particular situation.
  13. Infographic content needs to be both compelling and unique.
    One of the trademarks of a quality infographic, according to Digital Marketing, is that it has compelling content. This is only the first step, however. Being unique is also a critical part of viral success because there is little need to share information that can be easily found on 100 other websites or media channels.
  14. Be sure to contain backlinks in your infographic.
    While content is important, infographics that are out on social media should always have a backlink according to Digital Magazine, either to your landing page or home page There are two reasons for this. First, it increases brand awareness, and second, it opens the door for visitors to see other infographics available on your site. While backlinks can increase traffic, the goal here is to have the visitors browse your website and see your remarkable infographics.
  15. Choose your title keywords carefully.
    Many people do not associate keywords and infographic title as a sufficient attention grabbing marketing technique because they are often so focused on the content itself. Digital Marketing magazine makes the case that doing so makes your infographic better, increasing your chances for a viral hit. Organic searches have a better chance of connecting to your infographic if it is easily found through targeted keywords in your title.
  16. Use infographics to increase the number of your followers and subscribers.
    Digital Marketing sees this as a clear step towards going viral. The more people you have who you stay in regular contact with through email or mailing lists, the more people will know about your latest infographic. Remember that information in today’s world has a very short active life, which is why everything viral does not last very long in the Internet world.
  17. Color Me Blue
    In the Social Media Today report, blue was by far the number one color of choice, regardless of the industry. This included the areas of Health, Business, Entertainment, and the entire range of viral infographics. Red was second, except for the Health industry where it placed third. Blue is considered to be a stress-reducing, relaxing color while red communicates excitement. Use the color combination to your psychological advantage.
  18. Use the embed feature to allow others to embed your infographic into their blog or website.
    Allowing your infographic to be embedded in another businesses’ website or on a blog increases its exposure and increases its visibility, according to Digital Marketing magazine. The progressions are simple: the more people who see it, the more people who will share it, and the more people who share it increase the possibility of it becoming viral.
  19. Do not limit your infographic “mentality” to online media.
    Digital Marketing correctly points out that an efficient multi-channel marketing campaign extends beyond the online presence of your company. Though the concept of viral is usually associated with the Internet, there are ad campaigns that make the jump to print and other forms of media. A quality infographic looks just as good, or maybe even better, in print than in a digital environment.
  20. One secret that may still be a secret is that there are still hidden realities behind viral infographics.
    The fundamental Social Media Today analysis that has been used concluded that one of the least popular industries for infographics is Finance. That seems more than a bit odd, but it is borne out by the statistics. Likewise, it states one of the most popular is the Entertainment industry. Numbers don’t lie, but it is possible they can mislead.

20 secrets why Infographics go viral

Conclusion:

So there you have it the secrets finally revealed.
Now it’s your turn to create an infographic that will go viral and make your brand the talk of the town.

Sources:

Digital Marketing

NeoMam Studios

Social Media Today

Thomson Reuters


tahirTahir Miah is an entrepreneur, digital marketer and SEO enthusiast. He is the founder of Serpjump, a Bedford SEO agency.

Why Blog For Business – Real Reasons to Start a Corporate Blog

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Learn How Your Business Can Benefit from Blogging

Blogging for business is important, no matter how big or small the business may be. Even small businesses with limited budgets can benefit from blogging.

Something which I encounter a lot is business owners who misunderstand the purpose of starting a corporate blog. People fear what they don’t understand which deters them from trying it out, and most of those who do just end up publishing company news which, let’s be honest, only reach a tiny audience. So why bother, you ask?

Well, let’s evaluate.

What does every business owner care about the most? That’s right; the bottom line. The highest priority is sales because earning money is the reasons why they started their company in the first place. In this post, I will explain how blogging effectively can increase your bottom line – if it is done the right way!

2 Common Myths About Business Blogging Goals

  1. People read your blog and immediately purchase your product
  2. People enter your home page or other landing pages, see that you have an excellent blog and that influences them to purchase

There is nothing more to add here; this is not how blogging brings you extra cash, and that’s the long and short of it.

Factors which Influence Purchase Decisions

Before we move further, it is critical to mention (at least briefly) the factors that do influence consumers during the purchase decision process. If you want to dig deeper, you can find more details here and here.

To summarize, here is my short list –

  • Product quality and pricing
  • Web site design, usability, and responsiveness
  • Content shared by people they know and trust
  • Brand familiarity and strength

Again, there is no really need to go into too much detail here. It is clear that there is no way we can influence p.1 and p.2, but what about the other two points? If you want people to know about you, trust you and to spread the word about you and your business, then blogging is the ultimate weapon at your disposal.

SEO and Traffic

Frequent and quality content updates are factors which play a role in your SEO ranking. If you regularity publishes new content, it positively influences domain-level authority. The more often you upload recent articles, the better. This may prove difficult to achieve this every day, but that is not necessary; twice a week is a good rate to start with.

If your only goal is to signal to Google’s bots that you have updated your website’s content to give you an SEO boost, then publishing articles of around 500 words would be sufficient. However, should you be seeking black-belt business blogging which results in quality traffic, valuable leads and that contributes to your brand’s authority, then you need to take a ninja approach to SEO-friendly blogging.

Here are the fundamentals which you need to take into consideration;

Do keyword research and write SEO-friendly articles to drive more traffic to your blog

Create well-researched and illustrated content; the more time people spend reading your posts, the better. Dwell time is a ranking factor too.

Write longer posts; count the number of words in the blog posts which rank top 10 for the keyphrase you want to be ranked for. You may also want to refer to this post by serpIQ for even more details about content length.

Link to other pages of your website or blog to reduce bounce rate, and do not be afraid of linking to reputable outside sources.

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The Buyer’s Journey and Business Blogging

What is the buyer’s journey? It is a three-step process which begins when buyers realize that they have a problem, continues as they seek ways to solve it and concludes as they choose a solution.

Here are the three steps, explained;

  1. The Awareness stage: during this stage, the buyer realizes he or she has a problem and looks for the ways to solve it.
  2. The Consideration stage: they buyer does in-depth research and analysis of the available solutions.
  3. The Decision stage: the buyer finds a suitable solution to get the problem solved.

Business blogging is a great way to catch the buyer’s attention at the point when they realize they have a pain point because it is during this stage that they look for additional information (educational content, testimonials, and customer feedback) that would help them to solve the problem. This is where you must show expertise in a well-researched and informative blog article.

Understanding your prospects’ needs is of vital importance; for this reason, you may want to create buyer personas. A buyer persona is a fake character with the traits of your ideal customer. You need to create as many of them as it is necessary for your particular business goals. The number of details you may want to include also varies; it may be sex, age, income, education, shopping preferences, goals, challenges, etc.

Small Local Business Blogging Tip

This small business blogging tip is a real life example, and it is all about driving highly targeted traffic that brings sales.
This plan formed after I analyzed the Google AdWords data of one of my clients, a home window repair company. Search queries with local intent were bringing them results from a conversions point of view (they were enjoying a conversion rate of approximately 20% in Google AdWords).

The client offers their services in 30 cities, and there are about ten groups of keywords which describe the type of problems which they solve (30 x 10 is 300 extra pages to create!).

We created local landing pages for major services in each city, however, were still too many key phrases which we wanted them to rank highly for.

Our page title looks like this:

[service name] + [city name] + [state name]
Creating 300 pages with similar, directly selling content might have been a good idea, but Google loves content which brings unique value to the world wide web. So, what did we do?

We decided to blog about their services. We created short case studies, detailing jobs which have been done in different cities. Fortunately, the client always takes before and after photos of their most exciting projects, so there was no lack of visual content.

This is where the concept of telling success stories was born; a strategy which has proven to drive precious, locally targeted traffic.

Establish Authority Through Blogging

The whole article is dedicated to one single thesis statement only – blogging, if done the right way, is one of the best tools to build authority and trust. Econsultancy’s study revealed that 61% of the customers read reviews before they purchase something online. As you can see, trust is everything in a digital world, especially if you are selling an expensive product or a product which requires accurate and in-depth knowledge (such digital marketing, law, medicine, etc.) which a regular person has only broad understand of.

Becoming an authority

In the real world, you cannot become a power by just declaring it; customers need proof. Writing quality, well-researched and illustrated articles is the great way to establish yourself as an industry expert.

People buy from people

People buy from people, but not from brands, which is why you should consider publishing blog articles under your real name. If consumers like your content, they will be more likely to interact with your brand; they will express their point of view, they will ask questions or even debate. This builds a closer emotional connection between you and your audience and helps to establish relationships, which is key to the success of your business.

Build Your Email List

Even though everybody’s inbox is stuffed to the brim with emails (many of are junk emails), email marketing is still a very powerful marketing tool! If done the right way, email marketing can help you to gain trust, credibility and become a kind of a friend or a friendly consultant – not a stranger. The best part is that email marketing is relatively cheap, easy to implement and it usually doesn’t take much time.

If you write great blog articles, then why not to share them with your subscribers? The hardest part of email marketing is building a customer list. Your success directly depends on its quality; people must be interested in the content you produce. This is where blogging can help.

However, if you just have a hard-to-notice Subscribe option somewhere under your category links, that will not work for everybody. I suspect that only the top resources can afford such a shy approach to inviting new readers to sign up for their newsletters.

What You Should Consider Is:

  • Ensuring that there is a good reason for the reader to share their email address with you
  • Ensuring that your sign up offer is easily noticeable and well-designed
  • Ensuring that the process is simple; try to avoid complex forms
    If you have huge amount of data, test as much as you can to find what works best for you

Lead magnet (a free to low price offer) is an excellent way to build your emails list. You can provide a free e-book, private blog section access, a free report, a cheat sheet or a discount in exchange for an email address. It is paramount not to disappoint subscribers, so you must make sure your lead magnet brings real value.

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Conclusion (Spoiler or, maybe, not)

Content marketing, no doubt, is a powerful tool and corporate blogging plays a significant role in it. However, to ensure that everything you have read here works for your business goals, writing alone is not enough. You will see little to no results if nobody ever reads your articles, i.e., If you have no traffic.

If you want search rankings, then you need to invest in building links. If you want extra traffic from social media channels, then you need to grow your following and perhaps use paid advertising. If you have a limited budget, then you need to find time for guest blogging, time to participate in relevant forums, social media groups, people outreach and other activities.

Is this difficult or tedious? Not at all!

I want to finish off with a positive thought; even though business blogging will not make you quick bucks, it puts one more coin into the bank of your brand’s success every time you publish a new quality blog article. Start small and find out what works best for you and once you find your groove then accelerate your efforts. Happy blogging!


Alex OmelchenkoAlex Omelchenko is an SEO and PPC expert. He is a happy dad, British Fold cat owner and a COO at ProfCopy, a content writing firm. Alex Omelchenko is the CEO and a co-founder of ProfCopy, a copywriting firm. Alex is also astute in search engine optimization and pay per click advertising. He is the happy owner and biggest fan of his Scottish Fold cat. You can follow Alex on Twitter.

5 Ways to Optimize Your Blog Better for SEO

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Blogs started out as a way for people to tell other people what was going on in the community or their lives and to interact with whoever was interested, much like what social networks are nowadays. Back in the 90s, however, blogging was all there was, and it grew in popularity.

The term “blog” was coined in 1997, just around the time when site owners realized the value of SEO. You could say that blogging and SEO grew up together. However, even though search engines are becoming more sophisticated, they ‘still don’t know the value of a web page from a human perspective.

If you want to persuade search engine robots to index your site better in a search result, you have to speak their language. This requires a bit of original content creation, maybe even engaging a professional coursework writing service. Here are five ways to optimize your block better for SEO.

Concentrate On Long-Tail Keyword Searches

When search engine bots “crawl” a site in response to a query, they look for similar or related words to that query. This is why keywords continue to be important in SEO. However, you can’t just pepper your content with the keywords in which you want to rank because that’s a red flag for search engines nowadays.

Instead of using a shotgun approach, focus on making your keyword phrases as accurate as possible to your site. A long-tail keyword phrase usually has fewer competitors than general keywords. You may not be able to see these long-tailed keywords in your research, but if you have an intimate knowledge of the likely queries your target audience will make, then you’ve got it made.

For example, if you sell anime-inspired costume jewelry, you should concentrate on creating content that contains keyword phrases such as “anime cosplay costume jewelry swords” than “costume jewelry.”

The longer the keyword phrase, the more likely you are to rank for that particular query. Of course, that limits the number of people that will type in that query, but this is your target market. These are the people that are probably looking to buy your products, so you want to give them priority over people that only want to know the definition of “costume jewelry.”

Don’t worry too much about putting in the exact phrase in the exact order. When there is not much competition for a particular combination of keywords, scattering them about in the same general area should work just as well. In most cases, if you can manage to mention it once in the title, a heading, the body, and the meta description, that would be great.

Put On-Site Elements To Good Use

The trick is to insert these long-tailed keyword phrases in the content naturally.

Bots can smell a marketing ploy a mile away. You can use on-site elements such as meta descriptions and the image alt description to sneak them in. Each of your important pages should have meta descriptions as well as title tags because these are the first things the bots and readers will see and will determine how it will rank and how clickable your page will be in the search results.

Love Your Own

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Many bloggers like to put external links in their content, especially to authority sites, because that increases the credibility of their site.

This is entirely accurate and will have a positive impact on your page authority. You also want to get other sites to link you, but that’s a lot harder. However, your page ranking will benefit more from links you put in content within your site itself. The more a page is linked to a site, the better it will rank in search queries specific to that page.

Of course, you shouldn’t just put internal links willy-nilly. First, you have to decide what pages you want to rank in a search and focus on sending a lot of link juice to that site from your other pages. You want these pages to be the ones that will most benefit the readers, not your business. It seems a bit screwed up, yes, but you have to look at the long term.

Readers that like and follow your page won’t do so because they found your contact page; it’s because they read or saw something interesting or relevant to them. Eventually, they will want to know who the genius is behind such fantastic content and seek your contact information on their own, so don’t worry too much.

If your contact info or other “unimportant” pages in your site (i.e. has little content) is getting a lot of inbound traffic, you want to put a stop to that. Add an index code to these pages so that the search bot won’t index them, and a follow code for internal links to them.

Putting in these codes will redirect the PageRank flow to your “relevant” pages. Just make sure you know which pages deserve these codes. You can identify them more quickly by using apps like SiteLiner, which will give you a free detailed report of what’s wrong with your site.

If you use WordPress for your blog, use the Yoast SEO plugin to automatically put index codes for tag and category archives, which are mostly duplicate content. Like pages with no content, duplicate content leaches away PageRank flow to your key pages.

Speed Is Of The Essence

Did you know the loading speed of your site is uber important?

You probably do, because like most users today, you probably click away on slow-loading pages after a couple of seconds. However, did you know that it also affects your SEO? Oh yeah, the bots don’t like to be kept waiting either!

The best way to make sure your site loads quickly is to have a dedicated server hosting your site. That means you won’t have to share bandwidth with other sites, which can slow things down during peak hours. Of course, a dedicated server is more expensive than a shared one.If you don’t have a budget for it, you’ll have to trim some fat from your pages to keep it light.

The first thing you have to do is to find out what element in your site is likely to make loading a problem. You can use Google’s Mobile-Friendly Test, which will tell you lots of things you need to know about not only your load speed but mobile usability as well (always useful as most people today use mobile to browse).

You can also try Pingdom. Once you’ve pinpointed the culprits, do what you must to make them less of a drag. A common strategy is to web-optimize large images or videos.

Be A Good Egg

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Many site owners have feared the latest search engine algorithm updates ever since the Penguin fiasco, when thousands of hours and dollars spent on offsite optimization went down the drain and resulted is many of them being penalized severely for keyword stuffing, unnatural linking patterns, and using other black hat SEO techniques. If you want to avoid stress and problems now and in the future, be a good egg and follow the rules set by Google and other search engines.

Don’t buy links. Sites that offer them are less than reputable, or they wouldn’t be selling links. It can get you banned if you’re caught. The algorithm isn’t foolproof yet, but it’s getting better at detecting suspicious links all the time. Why risk it?

Have great content. This doesn’t mean you have to be mind-blowingly creative or original. It just means your content should give value to your readers over and above your marketing goals. Sure, put in a keyword or phrase to help your ranking along, but not so much that your content becomes unreadable and unnatural. Strive for the organic style, and let the dice fall where it may. You can always use the backdoor to get in your keywords (see number 2).

Don’t duplicate content. It is perfectly permissible to reference other articles in your content if it clarifies your point with the reader, especially if you link to a high-authority site. However, don’t lift the article and post it on your blog.

For one thing, you could be sued for copyright infringement, For another, you could lose credibility and damage your search rankings. To make sure you aren’t duplicating content inadvertently, check your posts against SiteLiner or CopyScape.

The Takeaway: Optimization Does Not Have To Be Expensive

Optimizing your blog better for SEO doesn’t have to cost you an arm and a leg. Small tweaks and a sincere desire to provide relevant content to your readers are all you need.


stacey-maroneStacey Marone is a freelance writer and a social media marketer. She creates magnetic content optimized for search. In her free time, she also does volunteer work and organizes some activities for children. Her passions involve painting, reading, and writing. You can follow her on Twitter.

Effective Ways to Become a Spectacular Outreach Blogger

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Spreading your content or promoting a brand to the wider audience is becoming much more easy to achieve these days with the advent and popularity of social media. With more than 2 billion active users, it is somehow impossible for your content to go unnoticed.

Whether you are a blogger by passion or by profession, your goal is to build a connection and relationship with your readers. This is also your way of aiding other bloggers and marketers, especially when promoting a product, brand, and service. All you need to do is to look for the best approach when reaching out to them.

Earning their attention means that you are taking the right path as an outreach blogger and you are writing something that persuades and interests your audience. However, while there are hundreds of articles posted every hour on the web, it is indeed very challenging for your blog post to earn the attention of the masses.

To help you in your endeavor, we identified ways and essential tools needed to be an effective outreach blogger.

Plan Your Outreach

A true blogger will not just post for blog’s sake. A true blogger knows how to work on its every facet to make it a sustainable and profitable job.

Therefore, it is important to create a plan where you can run your task smoothly. First, you need to have a list of people that you might come across in the future. This will guide you better on who to make conversation with in your blog posts and what kind of service you want to offer, such as your SEO campaign management services. Now that you have the interest of these people, the next step is to create a series of templates for your write-ups and the emails to your clients.

This will help you save time in the future.

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Build A Strong Relationship With Other Bloggers

The success of a true blogger is coming from forming a strong and lasting relationship not only to your customers but also to your fellow bloggers. In every article you compose, make sure to tag or mention other bloggers’ posts relevant to your recent post. This way, they will be more likely to be encouraged to do the same.

Observe Co-bloggers’ Activities

Outreach blogging is not only about building relationships but also, it is about knowing your colleagues by observing how they do their job. This will help you get ideas that can assist you with your endeavors as an outreach blogger.

Be in connection with those people whom you think will help you obtain better knowledge about effective blogging. The kind of relationships you are to create with them must be something that you can benefit from in the future and not the other way around.

Stress On Simplicity, Passion, and Creativity

Simplicity is good, especially when you deliver your message well to your readers and co-bloggers. When they understand your content, they will be most likely to feel a connection with you. You want to make it simple, but you have to make it stunning as well.

It is important to stress creativity and to show how your brand is different than the rest. Like I said, you don’t just blog for blog’s sake. Showing feelings is not wrong. You have to show real emotions especially when you are pitching someone’s work. This will make them feel that you are genuine as an outreach blogger.

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Efficient and Affordable Blogger Outreach Tools

Building a good connection and being able to organize your tasks impressively is not enough if you want to remain effective and successful in this industry. If you want to stay on top of the game, you need to step up using the following tools:

Inkybee

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This outreach blogger tool helps you set up searches at a starting price of $19. It is based on a database with more than 1 million blogs which automatically provide you with the latest and relevant blogs.

The tool also allows you to have a detailed and granular analysis for a particular blogger outreach campaign or influencer marketing efforts.
Further, Inkybee lets you create a Campaign Management for easy tracking of your outreach while on the process of the campaign. With the help of this tool, you can also monitor traffic using their Google Analytics integration.

Group High

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This is an outreach marketing application that has an extensive discovery engine with 13 million blogs accompanied with automatic research and tracking engagement system.

With crowdsourcing of more or less 60 thousand contacts updated monthly, you will get accurate information from the users of the system and from everyone who has access to Group High.

This can be extremely useful, especially when looking for keywords as filtering is also available here.

BuzzStream

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This is a blogger outreach management system that does not have the database of blogs.

BuzzStream uses Link Prospecting that can be used to reach out to blogs. This tool can relatively easy to use. Once you are done selecting your groups and creating your list with other outreach bloggers, you can now start building your outreach.

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Final Thoughts

It is true that most of the blog posts you read revolve around the promoting of a brand, encouraging people to try this product and endorsing someone’s business. However, it is also true that being an outreach blogger requires visibility. And the key to doing this is to interact with people that will most likely find you interesting.

We are lucky to live in a time where there are already a lot of tools that could help us be more visible to people. However, we need to identify how to start it right – always begin in building a connection.

Aside from these tools, social media like Twitter, Pinterest, Instagram and Facebook can be a great channel to connect not only to fellow bloggers but also to ordinary people.

We understand that some bloggers may not respond to you immediately because they receive hundreds to thousands of emails daily. However, it is still better if you try your best to talk to your readers once in awhile.

This will show how genuine you are as an outreach blogger despite how busy your day would get.


patric panancillonAs an entrepreneur, Patrick Panuncillon has persevered through every challenge, eventually obtaining excellent track records in the business. He is well-experienced and results-driven. The Founder and CEO of LinkVista Digital Inc., Patrick has years of experience when it comes to SEO and Digital Marketing. Connect with him at LinkedIn.