How To Handle Your Client Communication With Ease

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In this data-rich world of technology, many people neglect the immense importance of communication. They get so preoccupied with daily duties and various processes that they don’t get to spend enough time on meaningful communication with a client. Communication plays a significant role in almost every aspect of our lives, especially in business. While it can increase client satisfaction and improve our opportunity for success, it can also alienate the clients and ultimately break the business.

Luckily, successful communication doesn’t cost a thing. If you want to improve your client communication and build and maintain sound collaboration, you need to invest your time and energy into it. Not only will it pay off but it will also help you draw new invaluable clients. Here are a few tips how to make client communication more productive.

Define Your Services

Before starting any collaboration with a potential customer, you need to state what kind of services you are offering individually. Instead of trying to impress your clients with a full range of services you do, you should focus on one or few you are proficient at. This way you are wasting your time and energy on multitasking while aiming to meet all your client’s needs and preferences which can severely damage your business and career. If you clearly explain what things you are specialized in, the client will value your work more and will undoubtedly be more interested in your services.

Choose the Right Method of Communication

This modern era of ubiquitous energy-efficient technologies gives us an incredible opportunity to communicate by using so many means of communication that we sometimes cannot decide which one to choose. When it comes to business, choosing the right method of communication is crucial as it will determine how successful your future client collaboration will be. While some clients prefer face-to-face communication, others are more mail persons. Probably the best option is to directly talk to the client and ask them which one they prefer. It will improve the communication flow and increase overall productivity.

Keep Everyone Involved in the Project

Building an excellent communication with a client is not an easy ride. Sometimes it is best to include your client in all the processes and stages of project development from the start and avoid any misunderstandings, payment delays or even disagreements. There is a wide selection of agile project management tools for creatives that allow your clients to follow everything on the project ones they get access. They can see what you are working on, provide feedback and upload content if necessary. This will help you break any walls and build honesty and trust between you and your clients.

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Image Source: http://imgur.com/a/qbwoo

Maintain Friendly Communication

It’s not a brainer that poor communication can quickly break your business. However, sometimes lack of proper communication is not the issue. Sometimes the communication with a client may suffer due to the inconsistency of given data or just inadequate language. Keep in mind that clients do not have to be experts in your field of expertise and they do necessarily possess the knowledge and the skills you and your team are proficient at. Translating web-speak into language that will be easily understandable and more meaningful to you client is imperative in building a successful relationship with your client.

Keep Your Clients Frequently Updated

According to research, the reason why many clients decide to leave the project earlier is that they are unsatisfied with information delivery. Make sure you communicate, communicate more and over-communicate. Keeping your customer regularly updated about all the phases of the project development especially in case if some technical issues arise, is invaluable for the client. Get ready to get down to the nitty-gritty with clients. They will appreciate the effort you are making to keep them informed, and they will not have reason to worry.


rachelRachel is currently working as the vice president of communications at Active Collab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

 

Do You Think You’re Ready for Public Relations?

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Do You Think You’re Ready for Public Relations? Think Again.

This is a question I’ve heard more times than I can count – when is my company ready to kick off a public relations program? First and foremost it’s crucial to understand one thing. Today’s PR industry is changing, becoming even more competitive and demanding than ever before. As the media transitions from print to digital, there are fewer journalists to pitch and more factors to consider, such as content marketing, social media and search engine optimization. So, before making the leap, you need to make sure a public relations program is right for you. Take a look at my top five questions to ask yourself before you take the plunge:

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Do You Need PR?

Time and time again, I’m asked to present PR proposals to potential clients. But more often than not when they have it in their hands they realize, whether due to cost, resources or other marketing projects, that PR is simply not a priority. So, before all else, make sure you define your need for PR and what you hope to achieve. In my experience, you’ll find two primary drivers – the Best Kept Secret Syndrome when it’s time to let the world know what makes you so great and different, and an upcoming major news announcement you want to leverage for ink and awareness. Either way, it’s only once this need and goal are well established that your PR push can actually begin.

Are You Ready to Commit?

Determining a need for PR isn’t the only thing to do before getting started. Public relations is not a one-time play. It’s a strategic program you must commit to if you want to see the high ROI results you’re looking for.

I like to use the analogy of weight loss. Have you ever been on a crash diet? If you do, you’ll likely lose a few pounds. But the second you stop dieting, that weight inevitably piles back on. It’s the same with PR. You can make an impressive one-time splash, with interviews in all the top-tier and trade publications of your dreams, but if you don’t put any more effort into outreach after that point you and your product will rapidly be forgotten – not just by your audience but the media too. In this crazy, hectic world we live in, people need repetition to remember.

Do You Have the Budget & Resources?

A public relations program takes time and effort. So it won’t even get off the ground unless you have the budget and resources to make it happen. Whether hiring in-house or working with an agency, you’ll need to commit a team and funds to the process of PR outreach pitching, follow up, media relations, press release development, media training for your spokespeople and so much more. Without it, your program is going nowhere fast.

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Do You Know What Makes You Different?

If you don’t know what makes you stand out, nobody else will. Reliable, consistent, and most importantly, relevant messaging is the heart of a successful PR program. I cannot stress enough how important it is that you be ready to position yourself to stand out from the competition. Ask yourself what makes your company, service or product different. It can be a spokesperson with the experience and credibility to provide thought-provoking industry commentary or a product that does something new. But defining this differentiator is step one towards PR success.

Is Your Infrastructure In Place?

It doesn’t matter if you have the best PR program in the world, with media banging down your door to interview you. If you don’t have a great website and compelling collateral for your potential customers to find, the brand awareness your outreach creates will get you nowhere. So, before initiating any public relations push, make sure the rest of your marketing, from your website to your brochures to social media and content creation, are on point and ready to generate leads.

Once you’ve evaluated these questions carefully and honestly, you’ll be in a better position to decide if PR has a strategic place in your company. Until then, it’s best to wait on the sidelines until you have the time and resources to invest.

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magnolia-logo-public-relationsFounded in 2006, Magnolia is one of Vancouver’s top B2B public relations & marketing communications agencies. Working with clients across North America, our full-service boutique PR firm of social media marketing, vertical marketing & public relation experts strives to earn our clients’ trust through a relentless pursuit of excellence — in our work, thinking and approach.

Laura From Sagewood Recovery Celebrates Her Business Growth With Us

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Laura from Sagewood Recovery with the Coronation Internet Marketing team. From left to right: Justin, Ryan, Laura, Cary and James.

Laura from Sagewood Recovery, a women’s only drug and alcohol treatment centre in the Greater Vancouver area, brought cake in for us today to celebrate her being number one for her keywords and for her treatment centre having enough new clients to fill her facility. It’s an absolute pleasure to help great people like Laura who is helping those who need help to recover from addiction. We are proud to be a small part of Laura and Sagewood’s success through our SEO and internet marketing services.

Way to go Laura!

P.S. Cary (me) didn’t get a chance to shower after being at the gym which explains the hat and shorts.

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