How can you add traffic quickly to your website with the use of practical tips and strategies?

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We have heard a lot about social media sites. Most of the people use it for communicating with one another. However, recently it is also in use for business promotion. Moreover, in this page, we will discuss building communities. We will also discuss the various ways in which you can build traffic to your blog site. Social media sharing is no doubt easy, but a little bit of effort is required on your part. You need to do more than just little sharing of the blog posts on the social media. You will get to know about some useful tactics from this blog that will help you in marketing on social media.

Almost every month you will see that new social networks are coming up. There are both large social media network platforms and niche for social networks. You have lots of opportunities to promote your blogs on these social media sites. Moreover, if possible, you can use all of them to promote yourself. Practically, this is almost next to impossible. Moreover, the use of multiple accounts also becomes a major problem with no interaction or very less interaction with the audience. Lack of time, management, etc. become the biggest problem to handle all the social media profiles. So, it is better that you choose a couple of them or even one among them and give your best effort in promoting your business or service.

It is important to identify the target readers

You can use either one or two social media networks or a couple of them. However, which site should let you go for depends on the readers you target. It is essential that you first identify the readers and then choose the social media networks, rather than doing just the opposite.

Need to determine the potential of the social networks you target
There are some social media networks that we all are accustomed to, and the list includes Facebook, Google+, Twitter, Pinterest and LinkedIn. As compared to the new sites, you will see maximum people using these popular platforms. So, it is essential that you target such a networking site which is preferred by a large group of people or at least the group of people you target for your blogs.

The results usually vary depending on the readers. Always remember if your blog is geared around professional matters, then business and professional readers from Google+ and LinkedIn can add to potential traffic. If the group of reader you target is more visual, then you can focus on Pinterest, Facebook, and Instagram. You can add more followers on Instagram to ensure that the process of promotion is speeded up.

Automatic sharing of contents

Marketing on social media can be time-consuming, and we have already discussed the online community building process above. It is not a child’s play to develop these communities. In fact, even after building them, it is quite difficult to channelize your blogs through them. However, you do not need to worry because there are various tools available for this job. Automation can be said to be your friend in this regard. It can help you to share your blog posts on the social media sites.

Buffer

This is a free social sharing tool, and you can use it to schedule around ten posts in the queue for posting on various social networking sites. If you go with the free version of Buffer, which is indeed the best option if you are a newbie, then make sure that you create a social profile on each of the available networking options. There are some company pages like that of LinkedIn that needs premium version.

Use of hashtags

The use of appropriate hashtags is important when you share updated on the Buffer as well as on social media. These will also require for the content to work on social networks. You can use the free as well as premium hashtag services to know about the trending tags that can drive the maximum traffic to your site.

Sharing button is a must

Make sure that your blog is accompanied by a sharing button so that it can be shared by the readers on other social media platforms easily. If the share button is hard to find, then users will only stay away from sharing the post. Usually, Twitter, Google+, Facebook, and LinkedIn are the standard social sharing buttons given near the blogs. If you prefer any other social networking sites, then you can give that option too. However, remember too many cooks spoil the brother. Similarly, too many sharing buttons will demotivate the readers from sharing the post at all. So, maximum add up to only three sharing media.

Sharing snippets of your blogs without actual promotion

Well, you will be amazed to know that you can use a strategy to promote your content without actually promoting it at all. Many times, people do not seem to like when a profile shares just the link back and titles to their blogs. So, to enhance the appeal, you need to share contents that are meant for the “social media only.”

Share tips and stats related to your service and business

Sometimes you will see posts that cannot be termed as blogs but contain stats and tips of a particular factor. You can add further value to your social media updates with the sharing of this valuable advice and information.

Hope, the above points will help you in promoting your online business. If you are a startup company, then using the points above in an efficient manner will enable you to get instant results. Make sure that you hire the service of an expert if you are not well-versed with the online marketing criteria.


walter moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

A Complete Guide on Building Sales Funnels

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A sales funnel has four stages: awareness, interest, decision, and action. So while building the sales funnel, you need to make sure you cover all these stages for the desired outcome.

The primary purpose of a sales funnel is to guide users through the different levels of their purchase journey. Companies create sales funnels to attract, interest, and convert prospects into customers. So if you own an online business, creating effective sales funnel is crucial for driving sales and earning revenue.

The gifographic below explains, in depth, the method of creating a sales funnel. But before that, let’s get a basic idea of the different steps of building a conversion funnel.

Step #1. Begin with Researching Your Target Audience

To identify your target audience, and understand them better you need to conduct research based on:

  • What interests them the most?
  • Where to find them on social media?
  • What do they like the least about online purchasing?
  • What are their pain points that you need to address?

Step #2. Incorporate Buyer Personas

Buyer personas represent your ideal customers. By creating different buyer personas, you will be able to personalise your approach towards the different segments of your audience who’s buying journey may vary. Base your buyer personas on:

  • Why will they purchase a product?
  • What motivates their buying decision?
  • How will they use the products they buy?

Step #3. Work on Your Lead Generation Strategy

There are several ways in which you can drive the audience to your website and generate leads. These include:

Step #4. Develop Strategies to Engage Your Leads

It is time to educate your audience about your products or services. They need to know why they should buy your products and how they will benefit from buying them. Your audience engagements strategies can include:

  • Creating blog posts that offer value
  • Creating engaging and useful videos
  • Promoting your content on the social media platforms
  • Having relevant influencers to review your products and also offer tutorials on them
  • Sending out newsletters and updates on your latest blog posts through emails

Step #5. Take Steps for Lead Conversions

The buying journey of your audience ends when they convert from prospects to customers. Make sure all your previous efforts do not go in vain buy facilitating the checkout process. Provide for an easier purchase experience by:

  • Decreasing the form fields
  • Reducing the number of steps for completing a purchase
  • Providing for one-click sign-in and sign up options

Now that you have a brief idea about the different steps of building a sales funnel, you can learn more about it in detail in the following gifographic.

 

The-complete-Guide-on-how-to-build-sales-funnels-Gifographic

Image courtesy: Shane Barker


Shane Barker

Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Improve Your Content Marketing Strategy In 4 Simple Steps

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Unique, timely content that informs and entertains can turn potential buyers into loyal consumers. To create relevant content, you must understand the issues and desires of your audience. These insights can guide your content strategy, ensuring a better experience for your consumer.

Use the following strategies to understand your target market better and increase your bottom line through streamlined content creation.

Step 1: Create Buyer Personas

Creating buyer personas for your target audience helps you better understand their needs. A buyer persona is a detailed description of your ideal customer, crafted through market research and hard data gleaned from existing customers.

Buyer personas make it easier to tailor your content and can help you transform product development tactics, consumer services, and messaging in campaigns. The buyer persona is a crucial piece of the puzzle; it provides insight into the specific needs and interests of your consumers, indicates relevant background factors, and explains their motivations to buy your product or service.

As you form a buyer persona, include customer demographics, buying patterns, goals, and motivations. The more detail you can provide, the more valuable the persona. When surveying existing customers to collect important data, be sure to ask the following types of questions:

  • Describe your educational background.
  • What is your profession? Job title?
  • In which industry do you work?
  • What are your biggest challenges?
  • Describe your demographics (marriage status, children, age, etc.)
  • With accurate answers, you can begin to form content based on demographic interests and needs.

Let’s take a look at an example buyer persona from HubSpot. We can see below Betty’s likes and dislikes and the different needs that she has as a consumer. It’s important to remember, though, that you will probably need more than one buyer persona as your target market likely consists of multiple consumer types. Create as many buyer personas as you need to represent your target market thoroughly.

buyer-persona-example

Step 2: Identify Pain Points

Uncovering pain points that led previous customers to your door can help you pinpoint the motivation for potential customers. Take a close look at your most profitable customers: what was it that motivated them to buy your product or service? Recognizing buying patterns for these profitable customers can help you create content designed to draw in similar, lucrative prospects.

Surveys

Surveys are a simple, effective way to determine your target consumer’s main problems. Survey results can help you come up with potential solutions, and show you how to best present these solutions to your target audience.

Surveys are a quick way to gather information, but to ensure accurate results, you must ask the right questions in the correct way.

  1. Keep It Simple: Make it easy and convenient for people to access, understand, and answer your survey questions in a minimal amount of time. Be brief; lengthy questions may lead to survey abandonment. Write easy-to-understand questions, and keep it short.
  2. Avoid Yes/No Questions: If your question can be answered with a simple yes or no, change it up. With these types of polar questions, you won’t have the opportunity to analyze customer reasons and motivations. These close-ended questions won’t give you any important information, and will likely just reaffirm things you already knew.
  3. Ask One Question at a Time: Don’t inundate your customers with a bevy of questions at one time. Instead, ask question by question to get accurate, precise responses.
  4. Use Open-Ended Questions: Ask respondents to write a comment or paragraph in response to your question. This lets consumers write exactly what they’re thinking and provides more detailed insight. Provide a text box, and limit the number of characters that can be used to avoid essay-length responses.

Not only do survey results give you insight into how your customers are thinking and feeling, but they also serve as exclusive content that no one else has. SmartMove, a division of TransUnion, makes use of this strategy by surveying their customers and including the survey results in a blog post. By using their proprietary data, SmartMove can be confident that their content will resonate with their target market.

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Customer Relationship Management

Customer relationship management (CRM) is crucial. Use CRM software to handle your relationships with clients and track consumer activities, real-time data, and sales.

Want to please your customers? Solve their problems. A recent report from Harvard Business Review found that 81 percent of customers will say something negative about your product or company if they find you can’t solve an issue.

CRM software can help you circumvent this negative press. Because this software collects all data from a customer into a single system, you can access everything from email marketing results to purchase history to online chats. With this data in hand, you can analyze an individual customer’s pain point, leaving you better prepared to offer products or services that solve their issue.

One of the main ways CRM data is used to create content is in email marketing campaigns. Harry’s, a shaving brand, created an email to encourage users to share the product with their friends. By using data from their CRM software, they were able to determine which customers were satisfied with the product and therefore more likely to recommend it to others.

CRM-example

Social Media

Taking advantage of social media is integral to success. Customers use digital platforms to express their views and opinions, making social media channels a viable well of information for your business. Use social media to tap into a cache of detailed, current data on how customers interpret your company’s product or service. Understand how customers are talking about your offerings, and use this insight to tweak your content strategy.

Go beyond counting “likes” on posts. Look at conversations, comments, and shares to gain further understanding of customer needs and motivations. You must monitor your social media channels and listen to the opinions of your audience to better serve them.

By monitoring what their customers were sharing on social media, Oreo discovered a trend – customers were experimenting with new ways to eat an Oreo. Knowing this, they created a web series called Oreo Snack Hacks in which they feature well-known chefs creating recipes with an Oreo twist. Through social listening, Oreo was able to understand their customers better and create relevant and engaging content.

Step 3: Determine the Appropriate Channels

The quality of your content won’t matter if it’s not distributed to the appropriate channels. Choosing the correct channels to deploy your message is crucial. Where is your target demographic most likely to see your information? Blogs? Podcasts? Twitter? Facebook? Yelp?

Blasting your company content onto every available channel is a waste of time and resources. Reaching your customers means communicating with them through their preferred methods and channels. Not all channels will serve your aims; some will be well-suited to your business while others will prove fruitless. Evaluate consumer feedback, analyze the reach of your current channels, and pay attention to your industry’s social media trends.

How do you find which channels your customers are on? Sprout Social provides demographics for each of the leading social media platforms. Using your buyer personas, find where your target market fits in based on this data.

Bottom line? You don’t have to engage in every social media channel; focus your efforts on the ones that best suit your customers and those that can help you build relationships. Focus on quality communications, and don’t spread your social media efforts thin by trying to utilize all channels.

social-media-demographics

Step 4: Define Key Benefits

Don’t explain what your product or service does – explain what it does for your customer. Indicate the problem you’re helping them solve, and define the benefits that will directly resolve their issue. Speak with your target audience to determine the questions they’re asking – then pepper your content with the answers.

Benefits serve as your selling point, and will indicate the answers to consumer questions like “What will I get out of this?” or “How will this product make my life easier/better?” The most enticing benefits are those that provide financial or emotional gain. Emotional returns are linked to making the customer feel better, while financial gain sees customers making money or saving money.

For example, Colorescience, a beauty brand, uses language in their product description specifically to appeal to the consumer’s emotional side. By explaining how simple the product is to use, Colorescience is demonstrating a significant benefit that is important to many consumers in the beauty space – quick and easy application.

benefits-example

Key Takeaways

Informative, unique content is at the core of business success. Understanding your audience can help you better attract customers and serve their needs through strategic content creation. Utilize these strategies to understand your target market better and make valuable content that will serve your business aims well.



nicole-stelmarNicole Stelmar is a managing editor at 365 Business Tips, a new site geared towards helping small business owners grow their business. Nicole specializes in helping entrepreneurs master the art of content marketing and improve their digital presence.

Killer Content: How You Can Write Killer Content That Sells For Better Conversions

killer-content
Content marketing is no secret. In fact, you could call it one of the most traditional marketing philosophies out there. There’s the right reason for this, of course. Content marketing is good for a lot of things. The first being that it will catch the attention of your ideal audience. It also converts your ideal audience into leads, nurtures them through the sales funnel until the first sale, and then turns first-time buyers into lifetime customers or, better yet, brand advocates. Other channels undoubtedly play a role in the process, but compelling content is the underlying thread tying them all together.

When it comes to turning the skeptics on your marketing and leadership teams into believers, though, the above story of content as a significant driver of sales is likely to be met with eye rolls. Why? It sounds unrealistic, and, ultimately, lacks numbers. In the digital age of marketing–where everything that can be measured, will be measured–content needs to step up its game.

Luckily for you, there’s an easy way to do that: tracking and reporting on content assisted conversions. First, though, you have to write content that converts. This isn’t as scary as it sounds, but it certainly isn’t easy.

content

Keep reading for three fool-proof tips that will help you write killer content that will both convert your audience and make your marketing team look great.

1. Make sure your blog is as compelling and as consumable as possible

  • Compelling and consumable. They go together like peanut butter and jelly, and they speak more to blogging best practices than own marketing strategies. You want to pair these tactics together because if you write great, consumable content, but no one is compelled to read it, you’ve wasted your time. The opposite is true as well; if you’ve compelled your audience to click through to your content, but they don’t stick around and consume it, you’ve wasted your time again.
  • Writing compelling content–namely, content that drives clicks–is tricky. Content saturation is at an all-time high, and even click bait has begun to lose its effect. Your headline must have pull, and your first few sentences must immediately engage. The best headlines create a sense of urgency, invoke strong emotion (positive emotion performs better, but negatively is better than neutral), and keep the value up front. Scroll up, and you’ll find a headline that does just this.
  • Now that you’ve got readers engaged keep their eyes moving down your page. A little-known secret here is to treat your blog like a landing page. This means eliminating distractions, making strategic use of white space, and keeping all elements flowing towards the ultimate goal of the page.
  • Do you want readers to download a white paper? Follow you on social? Subscribe to your email newsletter? If you don’t show readers the goal of the page (or, even worse, you don’t know the goal of the page), they likely won’t accomplish it. Everything from bullet points to image usage to clear CTAs–more on this later–will help you accomplish this.

2. Use audience research and segmentation to ensure you’re speaking to needs

  • Marketers and writers alike often make the mistake of trying to speak to everyone. The logic goes, it seems, that if you try to appeal to 100 people, you might appeal to one. What research and experience have shown, though, is that if you aim to appeal to one person, there’s a high likelihood you’ll appeal to many. There is no substitute for polished content focused directly on one pain point when it comes to influencing conversions.
  • To do this well, you need to know two things. One, who your audience is. Two, what they want.
  • Hopefully, your audience consists of more than one person, though. If it does, there are still ways to write precisely to one person. Audience segmentation tools can break your audience down into smaller, more homogeneous groups. With these smaller groups, you can develop a stronger idea of simple wants, needs, and background information that you can translate into hyper-specific, realistic personas.
  • Ultimately, when you’re speaking to someone’s needs, getting them to convert isn’t a hard sell. It’s the natural next step.

3. Move your audience down the funnel with compelling and relevant CTAs

  • If the other steps were the cornerstones, this one is the steeple. You’ve captured your audience’s attention with a great headline and introductory paragraph. You’ve moved them down the page with easy-to-read content that solves their problems. Now, all you have to do is give your audience more of what they want.
  • Most of the time, what they want is more great content, so this is an appropriate time to offer that great whitepaper you just launched or your email newsletter tailored to this audience member’s pain point. Other times it may be a chat with a sales representative or a sample product. Luckily, you’ve done your audience research, and you know how to serve up a well-placed, genuinely valuable offering that will be a win-win for both your audience members and your marketing team.

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Closing The Deal With Content

Once you’ve got your audience clicking through to your content and keeping their eyes on the page, getting them to convert is easy–as long as you know their needs and speak to them openly. In fact, keeping content assisted conversions high is as simple as always keeping your audience front and center, following the basic tenets of quality copywriting, and ensuring that readers always have an important next step they can take to engage further with your brand. So are you ready to write killer content delivers better conversions?


aaron-content-conversionAaron Gray is a leading digital marketing expert in Australia, specializing in Blogger Outreach services through Nobullshit.com.au. Aaron’s goal is to deliver professional blogger outreach to clients across almost all industry niches. He is dedicated to hard work, his job, and loves to travel in his downtime.