Skyrocket Your Website Conversions with this A/B Split Testing Guide

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A/B Split Test is a form of marketing strategy which allows you to test the acceptance of an idea or a concept by the general consumers. This is achieved by varying the parameters of the same product and analyzing the reaction from consumers. The best version is one which attracts the highest number of conversions. In online marketing, it is very expensive to acquire traffic, but it can be much easier to increase the existing conversions to a more desirable figure. At the moment, there are many tools, which a local web development company can use the internet to increase your conversions. However, there are several things you can do at a personal level which will guarantee an increase in the number of conversions on your website. We shall share some of these tips with you in a short while.

Before we go into tips on how to increase your website’s conversions using A/B split testing, it is important to understand how this scientific optimization technique works. Laying out a tough A/B split test will allow you to increase your sales by attracting more traffic to your website. In fact, this is the main reason why A/B testing is carried out. The information obtained from A/B testing also provides crucial data about your consumer’s preferences. This eliminates the need to guess what you think your customers would prefer to have.

You can then strategize your branding and marketing methods in different platforms using the information obtained from the A/B split testing. As mentioned early, A/B testing is a scientific optimization, but you need to be aware of other optimizations which use statistics to determine the chances of one variation being superior over the other for the purpose of increasing conversions. Below are the three top scientific optimization techniques that are currently being used to achieve certain online marketing goals.

Types of Scientific Optimization

Multivariate Testing

This is where several elements of a concept are tested simultaneously. This should give you an idea of the pair of elements that can work together on a page. Similarly, it shows which of the tested variations will achieve the business objectives

Experimental

This is a personal research method that aims at an in-depth analysis of particular elements.

A/B Split Testing

This is our optimization technique which involves a simple test on a page being compared against a different element to find out the version with desirable results.

A/B as an optimization method of choice is preferred by many because it has a very small chance of error and it is very prompt. With A/B Split testing, you will be looking to prove that additional changes to your website, serve to increase the number of conversions.

According to a survey conducted by Econsultancy and RedEye estimate that structured A/B testing has helped more than 70% of respondents to increase their conversion rate.

The structure of an effective A/B Split Testing

You now know that A/B Split testing is just a fraction of the whole package of scientific optimization. You must always think about the goals of optimization before setting out the A/B split test. A properly conducted and structured A/B will provide you with measurable results which prove resourceful in improving the rate of conversions.

To properly structure an A/B split test, you must consider a few components as follow;

Measuring website performance.

For you to improve your conversion rates, you must properly measure the performance of your website. This phase will help you answer questions such as what is happening on your site with regards A/B testing. Ensure that your actionable data is retrieved from a Google Analytics.

Under this step, you should also define the objectives of your business. The objectives clearly illustrate to an external party what your business aims to provide in fulfilling a particular niche.
Example; For an online flower store, your business objective could be to increase the number of online sales through the online placement of orders.

Defining the goals of your website.

The goals can be directly derived from the business objectives. By setting out a clear set of goals, you will be adding some improvements to the existing product or increasing the click through rate. Similarly, defined goals act as a check to see if the business is doing well according to its laid out objectives. You can use goals to reduce the shopping cart abandonment rate, and in turn, this will increase the conversions.

Defining Key Performance Indicators

KPI are metrics which enable you to get a better understanding of the progress of your business objectives. Identifying KPIs is one of a sure way of increasing your conversions. Not to mention that KPIs and business objectives are related hence a change in on one of these variants could affect the rate of conversions on your website.
Example; since KPIs set a particular value to the objectives, we can say that for our flowers, we should target to sell 1000 bouquets.

Developing a good hypothesis

A good hypothesis should be actionable and provide insights into your website.

Prioritize your testing opportunities

Although you can test, anything, it is important to have some form of order and technicality. This will ensure that your A/B split test follows some order.

A/B split test for websites is a sure way of increasing your conversions if done right. It is vital to keep in mind the concepts discussed above, and you can always search the web for more tips. Remember, there are many A/B split testing tools which you can subscribe to if you want a shorter way to achieving the same goals. The only difference being that you will have to spend more. For local web development company, the techniques provided above can help you reach a wider target audience in a short time frame and at very low costs if any.



elena
Elena is a marketing manager at Keen Limited SEO Malta. She is also a life coach and helps young adults reach their full potential on and off their jobs. Elena is often hired by small local organizations to boost morale and improve team productivity.

 

 

Killer Content: How You Can Write Killer Content That Sells For Better Conversions

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Content marketing is no secret. In fact, you could call it one of the most traditional marketing philosophies out there. There’s the right reason for this, of course. Content marketing is good for a lot of things. The first being that it will catch the attention of your ideal audience. It also converts your ideal audience into leads, nurtures them through the sales funnel until the first sale, and then turns first-time buyers into lifetime customers or, better yet, brand advocates. Other channels undoubtedly play a role in the process, but compelling content is the underlying thread tying them all together.

When it comes to turning the skeptics on your marketing and leadership teams into believers, though, the above story of content as a significant driver of sales is likely to be met with eye rolls. Why? It sounds unrealistic, and, ultimately, lacks numbers. In the digital age of marketing–where everything that can be measured, will be measured–content needs to step up its game.

Luckily for you, there’s an easy way to do that: tracking and reporting on content assisted conversions. First, though, you have to write content that converts. This isn’t as scary as it sounds, but it certainly isn’t easy.

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Keep reading for three fool-proof tips that will help you write killer content that will both convert your audience and make your marketing team look great.

1. Make sure your blog is as compelling and as consumable as possible

  • Compelling and consumable. They go together like peanut butter and jelly, and they speak more to blogging best practices than own marketing strategies. You want to pair these tactics together because if you write great, consumable content, but no one is compelled to read it, you’ve wasted your time. The opposite is true as well; if you’ve compelled your audience to click through to your content, but they don’t stick around and consume it, you’ve wasted your time again.
  • Writing compelling content–namely, content that drives clicks–is tricky. Content saturation is at an all-time high, and even click bait has begun to lose its effect. Your headline must have pull, and your first few sentences must immediately engage. The best headlines create a sense of urgency, invoke strong emotion (positive emotion performs better, but negatively is better than neutral), and keep the value up front. Scroll up, and you’ll find a headline that does just this.
  • Now that you’ve got readers engaged keep their eyes moving down your page. A little-known secret here is to treat your blog like a landing page. This means eliminating distractions, making strategic use of white space, and keeping all elements flowing towards the ultimate goal of the page.
  • Do you want readers to download a white paper? Follow you on social? Subscribe to your email newsletter? If you don’t show readers the goal of the page (or, even worse, you don’t know the goal of the page), they likely won’t accomplish it. Everything from bullet points to image usage to clear CTAs–more on this later–will help you accomplish this.

2. Use audience research and segmentation to ensure you’re speaking to needs

  • Marketers and writers alike often make the mistake of trying to speak to everyone. The logic goes, it seems, that if you try to appeal to 100 people, you might appeal to one. What research and experience have shown, though, is that if you aim to appeal to one person, there’s a high likelihood you’ll appeal to many. There is no substitute for polished content focused directly on one pain point when it comes to influencing conversions.
  • To do this well, you need to know two things. One, who your audience is. Two, what they want.
  • Hopefully, your audience consists of more than one person, though. If it does, there are still ways to write precisely to one person. Audience segmentation tools can break your audience down into smaller, more homogeneous groups. With these smaller groups, you can develop a stronger idea of simple wants, needs, and background information that you can translate into hyper-specific, realistic personas.
  • Ultimately, when you’re speaking to someone’s needs, getting them to convert isn’t a hard sell. It’s the natural next step.

3. Move your audience down the funnel with compelling and relevant CTAs

  • If the other steps were the cornerstones, this one is the steeple. You’ve captured your audience’s attention with a great headline and introductory paragraph. You’ve moved them down the page with easy-to-read content that solves their problems. Now, all you have to do is give your audience more of what they want.
  • Most of the time, what they want is more great content, so this is an appropriate time to offer that great whitepaper you just launched or your email newsletter tailored to this audience member’s pain point. Other times it may be a chat with a sales representative or a sample product. Luckily, you’ve done your audience research, and you know how to serve up a well-placed, genuinely valuable offering that will be a win-win for both your audience members and your marketing team.

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Closing The Deal With Content

Once you’ve got your audience clicking through to your content and keeping their eyes on the page, getting them to convert is easy–as long as you know their needs and speak to them openly. In fact, keeping content assisted conversions high is as simple as always keeping your audience front and center, following the basic tenets of quality copywriting, and ensuring that readers always have an important next step they can take to engage further with your brand. So are you ready to write killer content delivers better conversions?


aaron-content-conversionAaron Gray is a leading digital marketing expert in Australia, specializing in Blogger Outreach services through Nobullshit.com.au. Aaron’s goal is to deliver professional blogger outreach to clients across almost all industry niches. He is dedicated to hard work, his job, and loves to travel in his downtime.