3 Actionable Techniques You Can Use Right Now to Attract Search Engine Traffic

Previously, ‘falling behind’ had a different definition. Now; however, it means not ranking high on Google. You know how they say, ‘the best place to hide a dead body is page 2 of Google search’. In a rush of technologically evolving businesses, it has become one of the key concerns for the tech-savvy.

The goal is to gain more and more organic traffic from search results on the search engines. Organic traffic not only means more business in terms of sales but also it makes your website more attractive to advertisers because only an interested prospective customer would land on the website.

Traditionally people would buy traffic (PPC), but there are several downsides to that when compared to organic traffic. Although reaching the ideal level of organic traffic might cost you a bit in the beginning, in terms of hiring SEO experts and investing in SEO tools, it is a sustainable approach. This is because on the other hand; you needed to keep paying for traffic using PPC techniques.

Similarly, organic results have high click-through rates compared to PPC advertisements. This is because users doubt the credibility of advertisements and have more trust in organic results.

A few years back, I came across a small business owner who almost shut his business website down because he was not generating any leads online. Upon investigating further, he told that he had constantly been posting products on his website but never got traffic.

Conducting some research, I found out his poorly maintained website was the reason. He had no idea what search engine optimization was. I gave him a few SEO tips which made him realize he was at fault.

If you have read this far, it means you have a reasonable knowledge of SEO already. I know you are not here for basic SEO tips, which is why we shall discuss some more advanced tips that can help you proceed in your organic traffic game.

1. Broken Link Building

You must know that backlinks play a great role in the ranking of a webpage. In other words, more and more domains linking to your page means higher rankings on the search engine for your page.

So, what is a broken link?

Also referred to as a Dead Link, a broken link refers to a link on a page that does not work. Either the link does not exist anymore for some reason, or it is an improper (improperly inserted) link.

In a broken link building strategy, you find pages that have broken links and then suggest to them your link as a replacement for that broken link. If you want to go a step further, you can look for all the pages that link to that same broken link and then suggest to all of them, your link, instead. This is known as ‘Deep Broken Link Building.’

Let us briefly go through the steps of how you can do it.

Step 1. Find links pages, as they are the best place to look for broken links.

  • Use Google search term “keyword inurl:links.” This will give hundreds of results of pages containing links with your keyword in them.
  • Use simple Google results bookmarklet tool to get the results in a list form.
  • Use another tool to remove the duplicates from the list.

Step 2. Check for link ranking. Using a tool such as Ahrefs, you can find out the ranking of the domains and sort them accordingly. This would help you figure out which link you want to target first.

Step 3. Using SEO Spider tool you can now find which of the domains have broken links. It will also fetch the broken links from those pages.

Step 4. Using Ahrefs batch analysis tool, you can find out how many
domains refer to each of the broken links you just fetched.

Step 5. Using another tool, e.g., BuzzStream, you can reach out to all of the domain owners at once, who have a particular broken link on their page. Prepare your pitch well – the way you structure your email will decide if the owner is convinced.

2. Content Re-launch

Many platforms that provide SEO tips for beginners tend to miss out this important strategy. This is primarily because it is a relatively newer tactic.

This strategy involves optimizing your previous posts and then reposting them. This strategy has proven quite beneficial for some. A great example that set a precedent for many is Hubspot.

Let us discuss in the light of their case, how they increased their traffic by 106% by using their content re-launch strategy.

In the process they refer to as ‘Historical Optimization,’ they optimize their old blog content to make it fresh and up to date. This also includes better SEO and rectifying the mistakes in the past. So how old is old content? There is no set definition, according to them. It can be a week old or a year, or even more.

I will highlight how they went about it so that you have a clearer picture of what content re-launch is and help you construct your re-launch strategy.

Upon analysis of their posts from the past, they found that their older posts were performing better than the new posts. Another surprising element of the report was that they generated 46% of their leads from the top 30 posts, which only made up 0.5 percent of their total posts.

This led them to set their goals accordingly, considering two outcomes.

  1. To get more leads from high traffic blogs with low conversion rates.
  2. To get more traffic on the blogs with higher conversion rates.

This helped them identify their re-launch strategy. They figured the lowest yielding posts despite high traffic so that they could optimize them in a way to get more conversions from them. On the other hand, they found that the posts that had high conversions did not get much traffic. They could now optimize that post to gain more traffic and generate more leads overall.

This is why it is suggested that you not only focus on the new content but also make use of the old content and optimize it to get more traffic and more leads.

The image below shows the traffic on some of their posts before and after optimization.

3. HARO

Some of us still are not aware of HARO. However, it is the most powerful means for small businesses and entrepreneurs to gain media attention and be featured in press releases.

HARO is the acronym for Help A Reporter Out. It was formed as a platform for journalists and/or reporters to interact with the experts of a field, which they had to write for. Those experts, in turn, got PR opportunities from the journalists.

HARO has turned into a business and has evolved much more. You can make an account and start getting emails full of queries from reporters of well-established news platforms. This would not only help you interact with them, but you can also place backlinks in the content that you provide them, as your contribution. This would generate more traffic to your website or whatever webpage you intend.

Remember, though it will not sound like an impressive tool at first, backlinks from media sites are the strongest, as they reflect authenticity and credibility.

Tips on HARO

Given it is a big outlet – there would be many responses to a single query. You need to plan your pitch accordingly for your response to stand out. It requires a lot of patience to utilize such a platform.

  • Give them the exact response that they need, so that they do not have to edit it. When they find the content rich and useful, they will just copy-paste it along with your links placed in it.
  • Address everything the reporter has asked, and do not miss out an important point. Otherwise, your response will not stand a good chance of being used by the reporter.
  • Place the link wisely. An author’s bio is a good way to place a link to your organization.

Over to You

Do not undermine the potential that the worldwide web has. If you think your blog or business website is not generating as much traffic as it should, it does not mean you are in a bad business. You just have to let people know you exist, and it is never too late to do so.

If you are not already utilizing the power of blogs, do it now. They are a great way to highlight the pain points of the potential consumers and to present how your business solves them. Blogs also help your website rank higher in search results.

To begin with, you can use keyword research tools to help optimize your content. Do not let any constraints hold you back.

This is the right time, so take the first step, and you will see your business grow.


Bill Acholla

Bill Acholla is a digital marketer helping small business owners build their brand through content marketing. If you like this article, check out his business blog at Billacholla.com for more actionable marketing tips.

 

Five Ways to Convert Traffic into Customers

It’s exciting when you see your traffic grow because it means that your marketing efforts are working–but huge traffic numbers alone will not make you money.

If you want your site to become profitable, your visitors need to convert into customers.

Thankfully, there are many ways that can help you achieve this. Follow our tips below for guiding your site visitors to becoming loyal, paying customers.

Tips for Converting Traffic into Paying Customers

1. Install Live Chat

Live chat is a great tool for turning visitors into customers because it lets you answer their queries before they decide to purchase. It also allows you to intervene should a customer abandon a purchase. Many companies have seen an increase in conversions thanks to live chat.

One of them is Sam’s Furniture who generated $50k in sales revenue by implementing proactive chat. Every time someone stays on their website long enough, a live chat widget appears offering help to the customer.

It’s similar to a business owner approaching a confused-looking customer in a store, except it’s easy and requires a very little budget.

You can set up your live chat software so that it initiates a conversation with the customer whenever a specific action that indicates a purchase problem is triggered.

2. Make your First Offer Easy to Get

If you want your visitors to convert faster, you need to make the first offer easy to get. People are more likely to jump in when there is very little risk for them.

A 2016 study by Synchrony Financial in regards to major purchases, has also shown that 82% of customers wait for the best deal before they convert.

By providing a great offer, in the beginning, you make it easy for your visitor to pull the trigger on that purchase. When they already know enough about your product/services, they’re more likely to become paying customers.

Here are some examples of how to familiarize visitors with your brand:

a. Offer a free sample of your product

We know it sounds counterintuitive to your business, but it works. It’s a small investment compared to the profits you will get from those who you’ve turned into customers!

b. Give discounts

Discounts are another great way to get your visitors to buy. People love getting great deals. There’s little risk for them in the beginning. Once you get them buying, they’ll be more likely to make bigger purchases further down the line.

c. Provide a free trial

If your business is based on a subscription model, you can provide a free trial of your service for a limited time. Not only does it show confidence in your product but it also allows customers to answer questions that may be preventing them from buying.

Here’s an example from Autogrammer.

Aside from teaching website visitors how to post on Instagram, they also provide a free 7-day trial of their service.

Once the customer is done with the trial, whether they decide to pay for the services or not, ask them for feedback. This allows you to improve your services, so it doesn’t hurt your future conversions.

A note about credit cards and cancellations:

Requiring credit card information during the free trial signup can potentially drive customers away. Nobody likes to spend time on the phone disputing a credit card charge a month later, once the trial is over.

If you want your customers to convert, don’t ask for their credit card information until later. A study suggests that people are more likely to convert when no credit card information is required during sign up. Consider implementing this on your site and see if it works for you. Everyone is different, so it’s always good to test it out first.

3. Showcase your Product

An issue with buying online is that people can’t pick up a product and look at it. This makes the buying process more complex with people searching for reviews and testimonials to help them make a purchase decision. Thankfully, there are things you can do to make it easy for your visitor to decide.

a. Provide high-quality images

Product images should be high-quality, allowing the customer to zoom in and out while inspecting the product. According to InLineVision, great product images can help increase your conversions by 30%!

b. Create a product demo

If you want to take it a step further, you can create videos that show your product from every angle and explains its best features. In your product demo, don’t just talk about the product. Show them how to use it! This gives customers a good idea of how your product can benefit them.

4. Provide Social Proof

People like to go where the crowd is. This is why social proof is such a popular marketing strategy. If you can leverage that, you can push more people into buying from you. Here are just some of the ways you can provide social proof.

a. Testimonials

If you can get a testimonial from an influential person on the internet, great! But any testimonial from a customer who’s genuinely happy with your product will also do.

b. Reviews

Everyone looks at reviews before they make a purchase. Make it easy for your visitor to make a purchase decision by displaying reviews and ratings from customers.

c. Logos

Feature logos of companies/clients you’ve worked with in the past. Bonus points if you can get prominent brand names in there.

d. Follower Counts

If you have a sizeable number of followers/subscribers, don’t miss the opportunity to tell your visitors about it. When they see just how many people think your product is awesome, they’ll be more likely to buy.

5. Implement Scarcity

People place higher value on things that seem high in demand; some call it FOMO (fear of missing out). We call it an opportunity for you to convert visitors into potential customers! By marketing your products as “high in demand,” people are more likely to buy from you for fear that it may become unavailable. Be careful in implementing this. Scarcity is great for prompting action, but if people find out you’re faking it, they’ll end up abandoning your site.

In Conclusion

There are a variety of ways you can convert your website visitors into customers; it just requires some creative thinking. Your website functions as your best and most effective marketing tool. Use it properly by implementing the above tips, and you will be on your way to experiencing increased conversions and higher profits.

What strategies have you implemented to turn your site visitors into customers? Let us know in the comments below!


Denise Amara is the Senior Marketing Director of Autogrammer.com, the ultimate social media scheduler and planner for Instagram, Twitter, and Facebook. Denise has over 15 years experience working in marketing with the last 10 focused in the digital realm. She is passionate about helping clients make social media management more efficient and effortless.