8 Tips to Propel Your E-commerce Business Forward with SEO Digital Marketing

There is a popular moral exemplified in the hare and tortoise fable:

Slow and steady wins the race. SEO digital marketing for an e-commerce business isn’t exceptional in most cases.

Customers aren’t always easy to engage. According to experts, the average rate at which carts are abandoned is currently 69.2 percent.

So, it takes commitment, implementation of a variety of effective marketing strategies, and patience to reach your audience, increase traffic to your e-commerce store, and increase sales.

Slamming your audience with aggressive advertorial messages can overwhelm your target buyers, or even worse, irritate and be a huge turn off for them.

Instead, effective SEO digital marketing boils down to reaching your prospects repeatedly over time, create a lasting relationship, and eventually getting them to trust your brand.

Organic search is one of the most valuable sources of traffic for an e-commerce business. However, it’s frequently neglected. Andy Hughes at Caffeinated says “From substandard content to website architecture that lessens search visibility, most online stores make rookie mistakes that end up compromising their search engine ranking for competitive keywords, increased traffic, and attracting new customers.”

Do you want to propel your e-commerce site using proven SEO digital marketing strategies?

In this article, I focus on highly effective SEO strategies that can help you achieve your objectives.

1. Use high-traffic keywords (generic) for product categories

Different product keywords fall under several categories. These are keywords such as type, color or product model, and generic phrases that describe the product. For instance, ‘Men’s football shoes’ is a generic keyword whereas ‘Nike Air Foamposite’ is a specific keyword associated with a specific product.

Consider using the product keywords for the product pages on your website. Then, you can target the generic keywords using the product categories. Thus, before you begin building your e-commerce store, it’s important to create a website architecture that allows you to use generic search phrases as product categories.

Note that the generic keywords are likely to receive a high search volume. Thus, it’s wise to use such phrases as a product keyword as it will funnel the e-commerce store visitors towards the products they need.

For instance, you can optimize a page for keywords like ‘hedge trimmers’ like Reviewlatest does. Then, link this page to products that have been optimized for their specific model name and number.

A major benefit of using your category pages as the funnel is that they will direct all internal searchers towards the products they need. Besides, these pages attract external searchers and help them discover relevant products they might be looking for.

2. Identify and deal with duplicate content issues

Most e-commerce stores have numerous pages. One common problem facing these stores is duplicate content. Product descriptions appear on category pages, product pages, PDFs, archive pages, and more. That makes it difficult for the search engines to detect the original source of the information on your e-commerce store.

Unless Google can identify the page that ‘owns’ each piece of content, the search engine will always struggle to work out where and how to rank your e-commerce store on the search results.

Fortunately, you can easily fix this mistake. First, establish the right source of all pieces of content used across a variety of pages on your site. Then, ensure each page contains original content. Most e-commerce stores tend to copying product descriptions and promotional copies from the product manufacturers and distributors. This results in duplicate content appearing on numerous e-commerce stores.

Keep in mind that original content is important for better search engine ranking. Therefore, take the time to create original, top-quality content for your site. Once you start outranking some e-commerce giants, you will thank yourself for the efforts.

3. Use Long-tail keyword

Research has proved that the top 10,000 key phrases in Google’s index get less than 20 percent off all search traffic. That implies that the long-tail keywords (less searched keywords) receive more than 80 percent of the traffic from search.

Therefore, it’s wise to optimize your e-commerce store pages for long-tail keywords.

4. Use high-traffic, under-utilized keywords

As said earlier, giant online retailers like Amazon often use generic keywords as product categories. If your competitors are still using the exact keywords you’re using, then, outranking them becomes a challenge. Luckily, most e-commerce stores ignore high-traffic generic key phrases, offering you a distinct advantage.

These keywords are often subcategories or product variations that can generate great traffic each month but are too small for giant e-commerce stores to prioritize. That means optimizing your pages for such keywords offers your site the ability to outpace your competitors and probably the giant stores.

5. Make sure that your pages load fast

Page load speed is one of the factors that search engines consider when ranking websites. If your website pages load faster than your competitors, then, you will be rewarded a high rank in the search engines.

Note that optimizing a page load speed is associated with short-term costs. For instance, you will need a professional developer. However, the long-term benefits in terms of SEO and conversion out weight the cost of hiring a professional developer.

6. Double check the e-commerce store’s on-page optimization

Most e-commerce stores aren’t configured for on-page optimization. Thus, configuring your e-commerce platform for on-page SEO will drive your site a notch higher in the search engine rankings. Make sure that your content, title tags, images, and other aspects of on-page SEO are handled excellently.

7. Use social media

Effective social media marketing is all about consistently sharing the right content that is relevant to your audience and engage your customers and prospects always. Avoid spreading yourself thin by using every existing social media platforms. It’s wise to focus on channels that your target audience is using.

8. Don’t ignore email promotions

Design your e-commerce store in such a way that your customers can subscribe for regular updates. This will allow you to send them highly customized regular promotional emails. Remember, your customers are interested in how your product is likely to benefit them. Thus, they will be more interested in email promotions that offer great discounts and other details about products that meet their interests.

Slow and steady will win the race: E-commerce industry is associated with a steep competition but using the right SEO digital marketing strategies in the right way will help you outpace your competitors in the long-run. Using diverse, proven SEO strategies will improve your chances of success.


Catherine Park is a professional Content Writer and a blogger with full of energy and positivism. She is expert in writing exclusive contents on business and technologies that are helpful for large enterprises, SMEs and business startups.

8 Goals New Business Owners Should Set in 2018

The last few weeks of planning for 2018 will set the tone for your organization in the coming year. You might be experiencing a busy year-end, but you can start to prepare for success today. A goal can start with the improvement of your content marketing by investing in training for your staff.

Most companies prepare for this moment 12 months before the New Year. With the help of roadmaps and an action plan, updates can be added throughout the year.

Before you schedule a meeting to discuss ideas with executives and key players in your company, we recommend that you consider implementing these strategies in your company.

1. Marketing to New Audiences

The demographics of your accounting firm is set in stone from previous decades. However, there is currently a shift in an age group in the United States that your research team needs to consider.

According to a graph on DQYDJ, in 2015 the workforce primarily consisted of employees between 25 – 44 years of age. The moment you invest time in segmenting the age, income, and race of your target audience, the branding, messaging and products you offer clients can change. As a result, you can increase profits by catering to the needs of potential customers.

2. Time to Consider New Markets

If you provide accounting services for clients to walk-in, you may want to consider opening a new location next year. Office space in urban city locations can be expensive. Personal and business customers that reside in the suburbs need a convenient accountant or firm to depend on throughout the year.

The concept of maintaining relationships with customers is ideal. However, the opportunity to service new customers is as rewarding financially.

3. Embrace New Equipment or Technology

Do you have outdated equipment? It is time to reconsider the idea of saving money with a new and improved system. It can potentially increase the productivity of your users and revenue. The best route is to start with a platform your teams uses every day such as an invoice software and encourage an open discussion on how to improve the system.

If you are lacking in resources, a small business line of credit or loan can be used for the expenditure with monthly payments established that you can afford. Here are a few pieces of equipment and technology to consider:

  • Customer Relationship Management (CRM) software
  • New signage
  • Office equipment
  • Heavy machinery
  • Office furniture

Set up a meeting with key members of each department to discuss items that software and equipment that is outdated. It can appear at first as an unnecessary expense that can result in a high return on investment.

4. Improve Employee Benefits

Most areas overlooked by organizations when planning for the year ahead is its internal staff. The human resource team is your key asset to discuss plans on how to retain top talent.
One of the best ways to prevent employees from considering new employment at another company is to provide improved benefits. A few of the least expensive ideas are listed below:

  • Remote work opportunities
  • Career development resources
  • Training in other departments
  • Decrease summer work hours on Friday
  • A room for employees to take breaks

5. Business Plan for the Long Term

A starting point to determining goals for the following year is to understand goals for the next five years in a business plan. Once you establish a list of short and long-term goals, set the timeline for three to five years. It will be easier to start preparing for 2018.

Think of it as larger pieces of a puzzle placed together to help your team see the overall picture. On a piece of paper, set goals into categories that can include, service, social, profit, and growth. A list of the benefits to focusing on these categories is listed below:

  1. Customer service and retention can improve
  2. Community involvement to improve public relations
  3. Increase of revenue
  4. Enhance the organization’s size of target audience, employees, etc.

We recommend that you encourage your employees to be creative when thinking of ideas. The imagination can produce strategies that can potentially improve the way your organization functions.

The internal and external factors of the way you do business can be improved in many areas. It may have been a good year in 2017, but the moment employees feel comfortable about organizational success is when most companies begin to recognize problems.

Think about your employees, customers, potential customers, stakeholders, and investors. If you can establish a set of goals for all to benefit, you can review this blog again at the end of 2018. Good luck!



Makeda Waterman is a professional writer with clips from CNBC Make It., Huffington Post, Glassdoor.com, Elite Daily, Fast Company, among others. She owns an online writing business and enjoys traveling in her spare time.

SEO Tips for Property Management Firms

 

SEO is critical to the success of any property management firm, so it is essential to look into better online marketing strategies for your company today. There are several SEO techniques out there that can improve website traffic and business, but there are three that are essential for your success.

#1. Menu Items

The layout of your front page tells users a lot about you and first impressions are lasting. You want this page to be clean, clear and straightforward, especially the menu items. Ideally, you want four essential menu items; Owners, Tenants, Property Management Services and Realtor Referrals. Your goals are to increase your rankings by reducing the bounce rate and increase the time spent on your page. Read more on this article: Property Management Vancouver & Burnaby – The Vancouver Property Management Experts.

You want to provide information for any potential tenant, agent or client that comes across your site. When you guide each visitor easily to the section they are interested in; they are less likely to leave. You can have other menu items such as media relations, which are popular but be sure to keep them on sub-menus because the first page needs to be clean and concise.

#2. URL Structure

You need to develop a strategic URL for each of the pages on your site, and they need to be descriptive and consistent. When your URL makes sense, search engines like Google can find it easier, so you don’t want a URL that does not make sense with irrelevant wording.

The example below shows what your sales landing page URL would look like if you were a property manager in Gilbert, AZ.

phoenixpropertymanagementcompany.com/cities-served/gilbert/

Your landlord’s page would, therefore, have a URL like this:

phoenixpropertymanagementcompany.com/red-hawk-landlords/

#3. Landing Page

The landing page is responsible for converting visitors into leads or clients. This page needs to be amazing if you want to increase your business opportunities. Six items absolutely have to be included on this page to beat out the competition and appear more attractive.

  1. Title: This might seem like an obvious one, but you would be surprised how many landing pages do not have titles. This is a vital thing for good SEO. If you are a property management company in Phoenix, you want a title that says “Phoenix Property Management” in big letters for everyone to see. Users and search engines need to know what they are looking at. Below is an example of how the title is done for Red Hawk Property Management.
    Here’s an example of a title we use on one of our sites with optimized text:
    Phoenix SEO Consultants – The SEO Arizona Experts – Search Engine Optimization Company
  2. Phone number: If you want increased business, people need to be able to reach you. Don’t hide the number off to the side or way at the bottom; put it right under the title and branding.
  3. Email: Provide a way for people to reach out through email. All you need is a simple form with four or five fields. Remember that more extended forms can try a person’s patience and turn potential business away. Ask only for the necessary information so they can provide what you need quickly without getting upset.
  4. Value propositions: Include a list of 5 or 6 reasons that your company is the best. You want to make sure you stand out from the competition so put your best value propositions out there for potential clients to see. It is better to speak of “Benefits” such as “We will rent your property fast” rather than “Features” like “Aggressive Marketing Strategies.”
  5. Testimonials: Use both the feedback you get from clients or tenants as well as reviews posted on Google and Yelp.
  6. Video: Include a video that proudly states why people should work with you. The property management industry thrives on relationships. You can help people get to know you better through a friendly video posting. Be assured that people will do their research so this will go in your favour regarding gaining trust and more clients.

8 Mistakes That Could Be Ruining Your eCommerce Site

The world of eCommerce has become increasingly more competitive as customer preferences have entirely changed the digital landscape.

The competitive nature of eCommerce is multifaceted: Not only are you striving to beat your competition, but you’re also fighting to keep your shoppers’ interest. 68% of customers will end up abandoning their shopping carts. The responsibility falls on eCommerce merchants to prevent people from leaving before they check out, while also devising a strategy to win back customers that have abandoned their carts.

So, let’s look into some of the most lethal mistakes eCommerce merchants make, and what you can do to avoid them.

1. Not Being Clear About Your Shipping Costs

“Surprise” shipping costs are one of the easiest ways to lose your shoppers and are ranked as the highest source of cart abandonment. When it comes to your website’s availability to convert shoppers through the checkout process, shipping, and any other relevant cost information, must be stated as early on as possible.

Not being clear about your shipping costs will only hurt your conversion rate. Roughly 28% will abandon their shopping cart if they’re surprised with unexpected shipping costs. This means you’re losing one out of every four shoppers on your site just because you weren’t clear about your shipping costs.

Keep in mind how buyers psychologically operate. They consider the product, whether they like how it looks, how will it fit, how much does it cost, and is it worth it. By the time a shopper places an item in their cart, they’ve not only thought of multiple different reasons they should and shouldn’t buy, but they’ve also likely shopped around for alternatives.

Over time, a feeling of fatigue develops. Each new decision doesn’t receive as much thought or merely is more challenging to make. When a new variable comes into play, like a $7.99 shipping cost, many shoppers will either take a break from shopping, because the decision is stressing them out, or will just abandon the search altogether.

This is why it’s imperative to be clear about your shipping policies on every relevant touchpoint—meaning your product pages and even your website header. If you offer free shipping, you’re missing out on the vast potential of attracting shoppers if you’re not advertising it on your site as well.

Paying for shipping is not a novel idea, and shoppers understand that. Sure, if you advertise your shipping costs, you might lose a shopper or two at the beginning of the funnel, but you will ultimately boost your conversion rate since they wouldn’t convert anyway.

2. Not Optimizing for Mobile

Mobile shopping is expected to reach 27% of all online shopping by the end of 2018, yet many merchants have sites that are ill-equipped for mobile shoppers. The numbers behind mobile shopping’s growth are staggering. By the end of 2017, over 2 billion global mobile phone users will have made some form of mobile transaction, up from 1.6 billion this year.

Merchants using platforms such as Shopify and BigCommerce don’t have to worry as much about this since many of the templates offered are mobile-responsive. The cause for concern is merchants that are using custom solutions that look great on desktop, but which just don’t cut mobile. This is why it’s important to understand how your store looks on every size screen, and that it is built to be mobile responsive.

Many merchants are aware of and understand the growth of mobile but, for some reason, they just don’t act on it. As mobile continues to grow and shoppers continue to utilize multiple devices to make a purchase, merchants that fail to optimize for mobile will be left in the dust trailing behind mobile-friendly competitors.

3. Not Having Enough Payment Options

Payment options play an obvious role in your checkout process: If a customer can’t give you money, you won’t make a sale. This seems like a somewhat silly reason to lose a customer, especially after you’ve worked so hard to perfect every other detail of your checkout process and marketing efforts.

There is no shortage of different payment options, and the more you have, the higher chance you will have of making the sale. For starters, you can’t go wrong with all major credit cards, PayPal, and Google Wallet. There are even some eCommerce sites that welcome BitCoin and other cryptocurrency payments as well!

An issue that arises from having multiple payment options is that merchants might end up creating several CTAs such as “Checkout with PayPal, Buy with Google Wallet, etc.” Simple design tweaks such as a drop-down menu during the checkout process can offer your users the same flexibility in a seamless and clean manner.

4. Having a Chunky Checkout Process

Shoppers in the digital age have a penchant for instant gratification. This means that once your shoppers have made their decision, they want to flow through your checkout process seamlessly. View each additional step or visual distraction in your checkout process as an obstacle that the buyer has to maneuver around. Any friction means potentially losing a sale, and each bit must be removed wherever appropriate.

Creating a perfect checkout process comes with ruthless experimentation and data analysis. Understanding how your shoppers interact with your checkout process is must-know knowledge for any eCommerce merchant.

Everyone in the eCommerce world is, by default, competing with giants such as Amazon.com, which are capable of spending billions of dollars a year just to test and refine their checkout processes. Merchants who fail to optimize their checkout will end up having their market swept up from under them.

5. Using Manufacturer Product Descriptions

A huge problem that runs rampant in the eCommerce space is that many merchants are using the same product descriptions that come from the manufacturer. This means that thousands of merchants are selling the same products, using the same pictures, with the corresponding descriptions, at likely the same prices.

While this may work for some, it’s no way to build a brand. Product descriptions are your opportunity to let your brand’s voice flow and capture the shopper’s interest and imagination. As more and more merchants realize the importance of having high-quality product descriptions, whether purely for the benefit of ranking higher in search engines or increasing conversion rates, merchants that fail to do so will be forced to compete solely on price on goods that look commoditized.

Additionally, using product descriptions from the manufacturer can create SEO trouble for you down the line. Manufacturer product descriptions will not only give you any SEO points, but they could also get you penalized for using duplicate content.

6. Unclear Value Proposition

Your value proposition is the number-one thing that helps a consumer understand whether or not they should purchase something from you. This is an opportunity to communicate both your product’s value and your brand’s value.

A value proposition is a concise, clear statement that:

  1. Delivers specific benefits in a way that allows shoppers to quantify the value of your product.
  2. Tells your ideal customer why they should purchase something from you and not from your competition.
  3. Explains how your product will solve your shoppers’ problems.

It’s critical that your value proposition is written in a language that is natural to your shoppers. It should feel like an organic extension of the conversation already going on in your shoppers’ heads. It’s tough to stumble into a perfect value proposition voice; however, with some practice and research, it becomes much more attainable.

For example, merchants will often browse and communicate with other people on forums such as Reddit that are specific to their industry. Even if you are interested in your products yourself, assume that there are multiple angles and perspectives that must be accounted for.

7. Using Lackluster Images

A few years ago, using manufacturer images and lackluster product pictures barely passed. Today, merchants are taking every opportunity possible to differentiate themselves and create a more attractive and appealing website for their customers.

Many sites are investing into professional photography and product videos because they work very well. Humans are visual creatures, and they want to see what they are buying. The better your images can capture the essence of your products and answer your shoppers’ questions, the more likely your shoppers will be to make a purchase.

Additionally, shoppers who have a better understanding of what the product looks like and how it functions will be less likely to have a reason to return it in the future. This means that investing in high-quality images will not only boost sales but will decrease the number of returns and logistical headaches you would otherwise have to deal with.

8. Not Using Dynamic Retargeting

Dynamic retargeting is an extremely efficient way to deliver relevant ads to your customers. One of the biggest mistakes eCommerce merchants make is not utilizing retargeting ads—because not doing so simply just leaves too much value on the table.

Retargeting is an ad strategy that allows merchants to target shoppers that were previously on a specific part of your site. For example, if a shopper were looking at your “Nike Elite Socks” product page, a retargeting ad would show up on Facebook, or elsewhere, reminding them of the product.

There are a few big reasons failing to use dynamic retargeting ads could be ruining your eCommerce site:

  1. First of all, not using retargeting ads means all your money and effort spent on raising awareness and customer acquisition goes to waste when a shopper leaves. This keeps your advertising and marketing costs high, which eats into your profit margins.
  2. Online shoppers frequently abandon their searches simply because there are too many distractions online. If a shopper leaves your site, it doesn’t mean they aren’t interested; they could still be very engaged with and want to purchase something from you, but the cards are stacked against you regarding attention. Retargeting ads allow merchants to get a second crack at making a sale—and these second chances add up.

Personalization and customization pay off. Retargeted ads are 70% more likely to convert than all other types of advertising. They are also 10x more likely to be clicked than any other type of ad.

Final Thoughts

eCommerce will continue to evolve along with customer preferences and digital trends. Merchants that can adjust quickly and keep themselves at the forefront of eCommerce best practices will be able to thrive, instead of trying to survive as each year becomes increasingly more competitive.

Perhaps the most insidious part of these mistakes is that they can be so easy to make if you aren’t careful and regularly benchmarking your site to industry leaders. If you find yourself guilty of making a few of these mistakes view this as an opportunity to prime your site for the future. Keep an eye on your analytics and KPIs to see how they improve as you put the above solutions into action.

 


Ron is the CEO of Visiture and spends his time leading his team of evil geniuses to get more results for his customers. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions.

Content Workflow for Content Marketing Teams

Marketers claim that content is king and with good reason. In fact, content marketing is the most effective and most efficient type of marketing today. Not only does content help business engage with their target audience, but it also gives customers something of value, such as information, education, and entertainment. Businesses that leverage content marketing is renowned for having customer’s needs in mind and not just for pushing sales pitches.

However, content used in marketing campaigns has to be highly relevant to the customers. 61% of consumers in the U.S. stated that they prefer relevant offers, while 70% of consumers claim that they get annoyed when they receive content that isn’t relevant to them.

That’s why it’s of the utmost importance to create content that will not only be relevant but informative, entertaining and top quality as well. Nonetheless, designing an effective content marketing strategy that can truly capture the attention of everyone you’re trying to reach, demands a lot of attention, effort, and dedication.

source: Pexels

What is quality content?

Quality content isn’t just an interesting article that you post on a famous blog or a website; it’s a sum of every type of digital content that you include in your marketing campaign and that you deliver to the customers.

That consists of, display ads and banner ads posted on various websites, landing pages that have specific design and messages to encourage visitors to perform the desired action (CTA), visual aspects of your content, such as images, videos, infographics that will engage customers. Even personalized emails that promote updates, sales, discounts or personalized offers are part of your content. Not to mention interactive content, such as games quizzes and contests. In short, quality content is every bit of content you will use in your campaign that will help you pique your customer’s interests and help you engage with them.

That’s why creating an effective marketing campaign requires you to design a funnel that will capture the interest of your audience and lead them towards what you want them to do while supplying them with quality content each step of the way. However, creating such a funnel requires detailed work and a well-designed workflow will help you realize that goal much more effectively. Here’s an example of a good workflow.

Create a content plan

source: Pexels

Creating a content strategy plan is essential in defining your goals and determining how to achieve them. To create such a plan, you must bring your content marketing teams together and decide what needs to be done and how. For instance, a cloud project management tool can greatly assist you in assigning specific tasks, managing time, visualizing steps and updating your teams in real time to improve their effectiveness. Designing a plan requires detailed research. For example:

  • Who are you creating content for? – Who is your target audience? What are their buying personas? What type of content appeals to them the most? What are their preferences?
  • Why are you creating content? – Are you attracting new customers or engaging with existing ones? Do you need more conversions or are you trying to drive loyalty?
  • What type of content do you need? – Who are you creating the content for and for what purpose will determine what type of content you need? For instance, guest post articles with visual content combined with promotional videos and social media contest can be used to drive new product sales. Also, how much value must content offer to customers, to engage them.

Identify assets

After determining what kind of content is required for your campaign, you can focus on giving it form. For example, how will you try to reach your audience: social media, your blog, email newsletters, forums and what content will be most welcomed such as article posts, images, videos, ads, etc.? Once you have a list of assets required for the campaign you can assign roles to members of your teams.

source: Pexels

Assign tasks

You can assign a specific task to your teams to improve their collaboration and effectiveness. For instance, social media marketers to create buzz on the social media platforms, email marketers to design promotional email and create a list of contacts, designers to create visual content for the campaigns including videos, pictures, banners, etc., writers to write articles and social media posts, editors to make sure articles and posts are in order and so on and so forth.

That way, every team has a specific task and they can focus on that task more efficiently. After all, when everyone knows what they have to do and what needs to be done they can collaborate to maximize their efforts.

Set timeframes

Determine how long it will take to complete specific tasks and schedule them so that you can create a reasonable deadline. That way everyone will know when their task is due and can focus on completing it. Also, you’ll give your stakeholders insight about when will the marketing campaign be ready for launch.

Test and measure

Once your campaign is ready for launch, you can perform A/B testing to ensure its effectiveness and measure your success rate. That way you’ll know if your campaign will do what it’s supposed to do and you’ll know whether it needs improvements or not. Make sure you pay attention to headlines, images, and calls to action (CTA) when performing testing.

Workflows can really help you out in creating a truly awesome marketing campaign. Just make sure you identify all the key points of your strategy and design a workflow that will best suit your teams.

 


oscar

Oscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

How can you add traffic quickly to your website with the use of practical tips and strategies?

practical tips for traffic featured image

We have heard a lot about social media sites. Most of the people use it for communicating with one another. However, recently it is also in use for business promotion. Moreover, in this page, we will discuss building communities. We will also discuss the various ways in which you can build traffic to your blog site. Social media sharing is no doubt easy, but a little bit of effort is required on your part. You need to do more than just little sharing of the blog posts on the social media. You will get to know about some useful tactics from this blog that will help you in marketing on social media.

Almost every month you will see that new social networks are coming up. There are both large social media network platforms and niche for social networks. You have lots of opportunities to promote your blogs on these social media sites. Moreover, if possible, you can use all of them to promote yourself. Practically, this is almost next to impossible. Moreover, the use of multiple accounts also becomes a major problem with no interaction or very less interaction with the audience. Lack of time, management, etc. become the biggest problem to handle all the social media profiles. So, it is better that you choose a couple of them or even one among them and give your best effort in promoting your business or service.

It is important to identify the target readers

You can use either one or two social media networks or a couple of them. However, which site should let you go for depends on the readers you target. It is essential that you first identify the readers and then choose the social media networks, rather than doing just the opposite.

Need to determine the potential of the social networks you target
There are some social media networks that we all are accustomed to, and the list includes Facebook, Google+, Twitter, Pinterest and LinkedIn. As compared to the new sites, you will see maximum people using these popular platforms. So, it is essential that you target such a networking site which is preferred by a large group of people or at least the group of people you target for your blogs.

The results usually vary depending on the readers. Always remember if your blog is geared around professional matters, then business and professional readers from Google+ and LinkedIn can add to potential traffic. If the group of reader you target is more visual, then you can focus on Pinterest, Facebook, and Instagram. You can add more followers on Instagram to ensure that the process of promotion is speeded up.

Automatic sharing of contents

Marketing on social media can be time-consuming, and we have already discussed the online community building process above. It is not a child’s play to develop these communities. In fact, even after building them, it is quite difficult to channelize your blogs through them. However, you do not need to worry because there are various tools available for this job. Automation can be said to be your friend in this regard. It can help you to share your blog posts on the social media sites.

Buffer

This is a free social sharing tool, and you can use it to schedule around ten posts in the queue for posting on various social networking sites. If you go with the free version of Buffer, which is indeed the best option if you are a newbie, then make sure that you create a social profile on each of the available networking options. There are some company pages like that of LinkedIn that needs premium version.

Use of hashtags

The use of appropriate hashtags is important when you share updated on the Buffer as well as on social media. These will also require for the content to work on social networks. You can use the free as well as premium hashtag services to know about the trending tags that can drive the maximum traffic to your site.

Sharing button is a must

Make sure that your blog is accompanied by a sharing button so that it can be shared by the readers on other social media platforms easily. If the share button is hard to find, then users will only stay away from sharing the post. Usually, Twitter, Google+, Facebook, and LinkedIn are the standard social sharing buttons given near the blogs. If you prefer any other social networking sites, then you can give that option too. However, remember too many cooks spoil the brother. Similarly, too many sharing buttons will demotivate the readers from sharing the post at all. So, maximum add up to only three sharing media.

Sharing snippets of your blogs without actual promotion

Well, you will be amazed to know that you can use a strategy to promote your content without actually promoting it at all. Many times, people do not seem to like when a profile shares just the link back and titles to their blogs. So, to enhance the appeal, you need to share contents that are meant for the “social media only.”

Share tips and stats related to your service and business

Sometimes you will see posts that cannot be termed as blogs but contain stats and tips of a particular factor. You can add further value to your social media updates with the sharing of this valuable advice and information.

Hope, the above points will help you in promoting your online business. If you are a startup company, then using the points above in an efficient manner will enable you to get instant results. Make sure that you hire the service of an expert if you are not well-versed with the online marketing criteria.


walter moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

Improve Your Content Marketing Strategy In 4 Simple Steps

content-marketing-strategy
Unique, timely content that informs and entertains can turn potential buyers into loyal consumers. To create relevant content, you must understand the issues and desires of your audience. These insights can guide your content strategy, ensuring a better experience for your consumer.

Use the following strategies to understand your target market better and increase your bottom line through streamlined content creation.

Step 1: Create Buyer Personas

Creating buyer personas for your target audience helps you better understand their needs. A buyer persona is a detailed description of your ideal customer, crafted through market research and hard data gleaned from existing customers.

Buyer personas make it easier to tailor your content and can help you transform product development tactics, consumer services, and messaging in campaigns. The buyer persona is a crucial piece of the puzzle; it provides insight into the specific needs and interests of your consumers, indicates relevant background factors, and explains their motivations to buy your product or service.

As you form a buyer persona, include customer demographics, buying patterns, goals, and motivations. The more detail you can provide, the more valuable the persona. When surveying existing customers to collect important data, be sure to ask the following types of questions:

  • Describe your educational background.
  • What is your profession? Job title?
  • In which industry do you work?
  • What are your biggest challenges?
  • Describe your demographics (marriage status, children, age, etc.)
  • With accurate answers, you can begin to form content based on demographic interests and needs.

Let’s take a look at an example buyer persona from HubSpot. We can see below Betty’s likes and dislikes and the different needs that she has as a consumer. It’s important to remember, though, that you will probably need more than one buyer persona as your target market likely consists of multiple consumer types. Create as many buyer personas as you need to represent your target market thoroughly.

buyer-persona-example

Step 2: Identify Pain Points

Uncovering pain points that led previous customers to your door can help you pinpoint the motivation for potential customers. Take a close look at your most profitable customers: what was it that motivated them to buy your product or service? Recognizing buying patterns for these profitable customers can help you create content designed to draw in similar, lucrative prospects.

Surveys

Surveys are a simple, effective way to determine your target consumer’s main problems. Survey results can help you come up with potential solutions, and show you how to best present these solutions to your target audience.

Surveys are a quick way to gather information, but to ensure accurate results, you must ask the right questions in the correct way.

  1. Keep It Simple: Make it easy and convenient for people to access, understand, and answer your survey questions in a minimal amount of time. Be brief; lengthy questions may lead to survey abandonment. Write easy-to-understand questions, and keep it short.
  2. Avoid Yes/No Questions: If your question can be answered with a simple yes or no, change it up. With these types of polar questions, you won’t have the opportunity to analyze customer reasons and motivations. These close-ended questions won’t give you any important information, and will likely just reaffirm things you already knew.
  3. Ask One Question at a Time: Don’t inundate your customers with a bevy of questions at one time. Instead, ask question by question to get accurate, precise responses.
  4. Use Open-Ended Questions: Ask respondents to write a comment or paragraph in response to your question. This lets consumers write exactly what they’re thinking and provides more detailed insight. Provide a text box, and limit the number of characters that can be used to avoid essay-length responses.

Not only do survey results give you insight into how your customers are thinking and feeling, but they also serve as exclusive content that no one else has. SmartMove, a division of TransUnion, makes use of this strategy by surveying their customers and including the survey results in a blog post. By using their proprietary data, SmartMove can be confident that their content will resonate with their target market.

survey-example

Customer Relationship Management

Customer relationship management (CRM) is crucial. Use CRM software to handle your relationships with clients and track consumer activities, real-time data, and sales.

Want to please your customers? Solve their problems. A recent report from Harvard Business Review found that 81 percent of customers will say something negative about your product or company if they find you can’t solve an issue.

CRM software can help you circumvent this negative press. Because this software collects all data from a customer into a single system, you can access everything from email marketing results to purchase history to online chats. With this data in hand, you can analyze an individual customer’s pain point, leaving you better prepared to offer products or services that solve their issue.

One of the main ways CRM data is used to create content is in email marketing campaigns. Harry’s, a shaving brand, created an email to encourage users to share the product with their friends. By using data from their CRM software, they were able to determine which customers were satisfied with the product and therefore more likely to recommend it to others.

CRM-example

Social Media

Taking advantage of social media is integral to success. Customers use digital platforms to express their views and opinions, making social media channels a viable well of information for your business. Use social media to tap into a cache of detailed, current data on how customers interpret your company’s product or service. Understand how customers are talking about your offerings, and use this insight to tweak your content strategy.

Go beyond counting “likes” on posts. Look at conversations, comments, and shares to gain further understanding of customer needs and motivations. You must monitor your social media channels and listen to the opinions of your audience to better serve them.

By monitoring what their customers were sharing on social media, Oreo discovered a trend – customers were experimenting with new ways to eat an Oreo. Knowing this, they created a web series called Oreo Snack Hacks in which they feature well-known chefs creating recipes with an Oreo twist. Through social listening, Oreo was able to understand their customers better and create relevant and engaging content.

Step 3: Determine the Appropriate Channels

The quality of your content won’t matter if it’s not distributed to the appropriate channels. Choosing the correct channels to deploy your message is crucial. Where is your target demographic most likely to see your information? Blogs? Podcasts? Twitter? Facebook? Yelp?

Blasting your company content onto every available channel is a waste of time and resources. Reaching your customers means communicating with them through their preferred methods and channels. Not all channels will serve your aims; some will be well-suited to your business while others will prove fruitless. Evaluate consumer feedback, analyze the reach of your current channels, and pay attention to your industry’s social media trends.

How do you find which channels your customers are on? Sprout Social provides demographics for each of the leading social media platforms. Using your buyer personas, find where your target market fits in based on this data.

Bottom line? You don’t have to engage in every social media channel; focus your efforts on the ones that best suit your customers and those that can help you build relationships. Focus on quality communications, and don’t spread your social media efforts thin by trying to utilize all channels.

social-media-demographics

Step 4: Define Key Benefits

Don’t explain what your product or service does – explain what it does for your customer. Indicate the problem you’re helping them solve, and define the benefits that will directly resolve their issue. Speak with your target audience to determine the questions they’re asking – then pepper your content with the answers.

Benefits serve as your selling point, and will indicate the answers to consumer questions like “What will I get out of this?” or “How will this product make my life easier/better?” The most enticing benefits are those that provide financial or emotional gain. Emotional returns are linked to making the customer feel better, while financial gain sees customers making money or saving money.

For example, Colorescience, a beauty brand, uses language in their product description specifically to appeal to the consumer’s emotional side. By explaining how simple the product is to use, Colorescience is demonstrating a significant benefit that is important to many consumers in the beauty space – quick and easy application.

benefits-example

Key Takeaways

Informative, unique content is at the core of business success. Understanding your audience can help you better attract customers and serve their needs through strategic content creation. Utilize these strategies to understand your target market better and make valuable content that will serve your business aims well.



nicole-stelmarNicole Stelmar is a managing editor at 365 Business Tips, a new site geared towards helping small business owners grow their business. Nicole specializes in helping entrepreneurs master the art of content marketing and improve their digital presence.

13 Step Digital Marketing Plan

digital-marketing-plan
In today’s competitive and ever connected world, your business can either flourish or decline based on your digital marketing plan. The difficulty can be knowing what tools to use, what works, what doesn’t and where to start. Thankfully the team at Grizzly, the leading Bristol SEO Agency, have created a step by step digital marketing plan to help your website gain some serious traffic.


Grizzly SEO Agency



jamieJamie FitzHenry is the founder of Grizzly, a digital agency based in Bristol UK.

10 Best WordPress Marketing Plugins

10-wordpress-plugins
There are quite a number of responsibilities when it comes to modern day marketing. There are so many things one should take care of, that even from the beginning this might seem as an impossible task. Creating content, building email lists, interacting on social media, optimizing SEO are just some of the tasks marketers are facing. It may seem impossible, but technology advances as fast as the market does, if not faster. There are lots and lots of quite useful software solutions that can help your WordPress website evolve. We’ve selected ten of the best reviewed marketing plugins for WordPress that might help you manage your marketing easier.

Google XML Sitemaps

xml

This is a fantastic plugin that helps your site stay “visible.” Sitemaps help search engines better index your website by creating an XML sitemap. With better indexing and retrieval of information, search engines are much regularly updated about your new posts, and in return make your site more visible to related searches.

W3 Total Cache

w3

This plugin is an integral part of every serious business WordPress website. W3 Total Cache helps you optimize your page and deal with caching data to make your page load faster. It provides CDN integration, increases server performance, helps deliver the better experience to your visitors and significantly reduces download time.

Yoast SEO

Yoast SEO is one of the most popular WordPress marketing plugins. It helps with on-page search engine optimization and implementation; it imports Google Webmaster tools with edit instructions; it allows you to open graph tags, sitemaps, meta tags and many more, and it even gives you the proper page analysis with reminders to add tags, images and other SEO elements that will boost your overall visibility, and visitors count.

Broken Link Checker

broken link checker

If you want to stop search engines from following potentially broken links on your site, and slow the search and performance of it, then this plugin is just for you. Broken Link Checker analyzed and discovered the broken links on your site and reports them to you. It also helps you edit all the broken links at once, without having to change them one by one manually.

Monarch

monarch

For those websites that are aiming to reach high numbers in social media, this plugin is described as the ultimate social media plugin. Renowned web development Sydney experts have listed some amazing things this plugin does for your site. It ranges from creating aesthetically beautiful social media buttons, covers over 30 social networks, gives detailed social media analytics and follower counts and even gives automatic triggers for button displaying.

OptinMonster

optin monster

Plugin made for email marketing, OptinMonster is amazingly user-friendly, with the drag-and-drop builder. It allows creating pop-ups for website existing or based on the timer, allows you to do page-level targeting, helps you build forms and perform easy A/B testing.

Envira Gallery

envira gallery

Images are the biggest part of any website. You can add them, and even edit them without any plugins, but if your site has a lot of image sharing, Envira Gallery is the perfect plugin for you. This amazing app helps you create responsive WordPress image galleries that look beautiful. It also helps you speed up your website by optimizing images for best performance while providing an SEO friendly environment.

Revive Old Post

revive old post

This plugin was called Tweet Old Post previously, and it can help you significantly extend the life of your old posts. It helps you schedule posting, managing multiple accounts and leveraging visual content. It can also be used to exclude old posts or categories and add hashtags correctly.

Akisimet

akismet

When working with multiple users, and when you have the comment section on your website, it can be quite exhausting to track and aim spam comments. Akismet is here just for that. It reviews and filters comments detect improper links, and all the users and visitors can see exactly what is being filtered and how.

Title Experiments

The title of your page must be engaging. It can ‘reel in’ the visitors, or it can throw them off. Title Experiments helps your run, full A/B split tests for posts. It can also calculate the click probability, and it’s incredibly easy to use. With great title testing for multiple titles and automatic showing of better title variations, this plugin can help your blog posts achieve higher numbers of visitors.

Conclusion

In the seemingly endless sea of WordPress plugins, we have selected these ten, which we think can help smart marketers. There is no easy way of handling all those tasks and problems of website marketing, but some of these plugins can be helpful.



ryanRyan Burchey is a serial entrepreneur specializing in website design and development. He is the owner of Ryan’s Web Design a Web Development company in Sydney.

 

 

Skyrocket Your Website Conversions with this A/B Split Testing Guide

AB-SPLIT-TESTING-GUIDE
A/B Split Test is a form of marketing strategy which allows you to test the acceptance of an idea or a concept by the general consumers. This is achieved by varying the parameters of the same product and analyzing the reaction from consumers. The best version is one which attracts the highest number of conversions. In online marketing, it is very expensive to acquire traffic, but it can be much easier to increase the existing conversions to a more desirable figure. At the moment, there are many tools, which a local web development company can use the internet to increase your conversions. However, there are several things you can do at a personal level which will guarantee an increase in the number of conversions on your website. We shall share some of these tips with you in a short while.

Before we go into tips on how to increase your website’s conversions using A/B split testing, it is important to understand how this scientific optimization technique works. Laying out a tough A/B split test will allow you to increase your sales by attracting more traffic to your website. In fact, this is the main reason why A/B testing is carried out. The information obtained from A/B testing also provides crucial data about your consumer’s preferences. This eliminates the need to guess what you think your customers would prefer to have.

You can then strategize your branding and marketing methods in different platforms using the information obtained from the A/B split testing. As mentioned early, A/B testing is a scientific optimization, but you need to be aware of other optimizations which use statistics to determine the chances of one variation being superior over the other for the purpose of increasing conversions. Below are the three top scientific optimization techniques that are currently being used to achieve certain online marketing goals.

Types of Scientific Optimization

Multivariate Testing

This is where several elements of a concept are tested simultaneously. This should give you an idea of the pair of elements that can work together on a page. Similarly, it shows which of the tested variations will achieve the business objectives

Experimental

This is a personal research method that aims at an in-depth analysis of particular elements.

A/B Split Testing

This is our optimization technique which involves a simple test on a page being compared against a different element to find out the version with desirable results.

A/B as an optimization method of choice is preferred by many because it has a very small chance of error and it is very prompt. With A/B Split testing, you will be looking to prove that additional changes to your website, serve to increase the number of conversions.

According to a survey conducted by Econsultancy and RedEye estimate that structured A/B testing has helped more than 70% of respondents to increase their conversion rate.

The structure of an effective A/B Split Testing

You now know that A/B Split testing is just a fraction of the whole package of scientific optimization. You must always think about the goals of optimization before setting out the A/B split test. A properly conducted and structured A/B will provide you with measurable results which prove resourceful in improving the rate of conversions.

To properly structure an A/B split test, you must consider a few components as follow;

Measuring website performance.

For you to improve your conversion rates, you must properly measure the performance of your website. This phase will help you answer questions such as what is happening on your site with regards A/B testing. Ensure that your actionable data is retrieved from a Google Analytics.

Under this step, you should also define the objectives of your business. The objectives clearly illustrate to an external party what your business aims to provide in fulfilling a particular niche.
Example; For an online flower store, your business objective could be to increase the number of online sales through the online placement of orders.

Defining the goals of your website.

The goals can be directly derived from the business objectives. By setting out a clear set of goals, you will be adding some improvements to the existing product or increasing the click through rate. Similarly, defined goals act as a check to see if the business is doing well according to its laid out objectives. You can use goals to reduce the shopping cart abandonment rate, and in turn, this will increase the conversions.

Defining Key Performance Indicators

KPI are metrics which enable you to get a better understanding of the progress of your business objectives. Identifying KPIs is one of a sure way of increasing your conversions. Not to mention that KPIs and business objectives are related hence a change in on one of these variants could affect the rate of conversions on your website.
Example; since KPIs set a particular value to the objectives, we can say that for our flowers, we should target to sell 1000 bouquets.

Developing a good hypothesis

A good hypothesis should be actionable and provide insights into your website.

Prioritize your testing opportunities

Although you can test, anything, it is important to have some form of order and technicality. This will ensure that your A/B split test follows some order.

A/B split test for websites is a sure way of increasing your conversions if done right. It is vital to keep in mind the concepts discussed above, and you can always search the web for more tips. Remember, there are many A/B split testing tools which you can subscribe to if you want a shorter way to achieving the same goals. The only difference being that you will have to spend more. For local web development company, the techniques provided above can help you reach a wider target audience in a short time frame and at very low costs if any.



elena
Elena is a marketing manager at Keen Limited SEO Malta. She is also a life coach and helps young adults reach their full potential on and off their jobs. Elena is often hired by small local organizations to boost morale and improve team productivity.