Improve Your Content Marketing Strategy In 4 Simple Steps

content-marketing-strategy
Unique, timely content that informs and entertains can turn potential buyers into loyal consumers. To create relevant content, you must understand the issues and desires of your audience. These insights can guide your content strategy, ensuring a better experience for your consumer.

Use the following strategies to understand your target market better and increase your bottom line through streamlined content creation.

Step 1: Create Buyer Personas

Creating buyer personas for your target audience helps you better understand their needs. A buyer persona is a detailed description of your ideal customer, crafted through market research and hard data gleaned from existing customers.

Buyer personas make it easier to tailor your content and can help you transform product development tactics, consumer services, and messaging in campaigns. The buyer persona is a crucial piece of the puzzle; it provides insight into the specific needs and interests of your consumers, indicates relevant background factors, and explains their motivations to buy your product or service.

As you form a buyer persona, include customer demographics, buying patterns, goals, and motivations. The more detail you can provide, the more valuable the persona. When surveying existing customers to collect important data, be sure to ask the following types of questions:

  • Describe your educational background.
  • What is your profession? Job title?
  • In which industry do you work?
  • What are your biggest challenges?
  • Describe your demographics (marriage status, children, age, etc.)
  • With accurate answers, you can begin to form content based on demographic interests and needs.

Let’s take a look at an example buyer persona from HubSpot. We can see below Betty’s likes and dislikes and the different needs that she has as a consumer. It’s important to remember, though, that you will probably need more than one buyer persona as your target market likely consists of multiple consumer types. Create as many buyer personas as you need to represent your target market thoroughly.

buyer-persona-example

Step 2: Identify Pain Points

Uncovering pain points that led previous customers to your door can help you pinpoint the motivation for potential customers. Take a close look at your most profitable customers: what was it that motivated them to buy your product or service? Recognizing buying patterns for these profitable customers can help you create content designed to draw in similar, lucrative prospects.

Surveys

Surveys are a simple, effective way to determine your target consumer’s main problems. Survey results can help you come up with potential solutions, and show you how to best present these solutions to your target audience.

Surveys are a quick way to gather information, but to ensure accurate results, you must ask the right questions in the correct way.

  1. Keep It Simple: Make it easy and convenient for people to access, understand, and answer your survey questions in a minimal amount of time. Be brief; lengthy questions may lead to survey abandonment. Write easy-to-understand questions, and keep it short.
  2. Avoid Yes/No Questions: If your question can be answered with a simple yes or no, change it up. With these types of polar questions, you won’t have the opportunity to analyze customer reasons and motivations. These close-ended questions won’t give you any important information, and will likely just reaffirm things you already knew.
  3. Ask One Question at a Time: Don’t inundate your customers with a bevy of questions at one time. Instead, ask question by question to get accurate, precise responses.
  4. Use Open-Ended Questions: Ask respondents to write a comment or paragraph in response to your question. This lets consumers write exactly what they’re thinking and provides more detailed insight. Provide a text box, and limit the number of characters that can be used to avoid essay-length responses.

Not only do survey results give you insight into how your customers are thinking and feeling, but they also serve as exclusive content that no one else has. SmartMove, a division of TransUnion, makes use of this strategy by surveying their customers and including the survey results in a blog post. By using their proprietary data, SmartMove can be confident that their content will resonate with their target market.

survey-example

Customer Relationship Management

Customer relationship management (CRM) is crucial. Use CRM software to handle your relationships with clients and track consumer activities, real-time data, and sales.

Want to please your customers? Solve their problems. A recent report from Harvard Business Review found that 81 percent of customers will say something negative about your product or company if they find you can’t solve an issue.

CRM software can help you circumvent this negative press. Because this software collects all data from a customer into a single system, you can access everything from email marketing results to purchase history to online chats. With this data in hand, you can analyze an individual customer’s pain point, leaving you better prepared to offer products or services that solve their issue.

One of the main ways CRM data is used to create content is in email marketing campaigns. Harry’s, a shaving brand, created an email to encourage users to share the product with their friends. By using data from their CRM software, they were able to determine which customers were satisfied with the product and therefore more likely to recommend it to others.

CRM-example

Social Media

Taking advantage of social media is integral to success. Customers use digital platforms to express their views and opinions, making social media channels a viable well of information for your business. Use social media to tap into a cache of detailed, current data on how customers interpret your company’s product or service. Understand how customers are talking about your offerings, and use this insight to tweak your content strategy.

Go beyond counting “likes” on posts. Look at conversations, comments, and shares to gain further understanding of customer needs and motivations. You must monitor your social media channels and listen to the opinions of your audience to better serve them.

By monitoring what their customers were sharing on social media, Oreo discovered a trend – customers were experimenting with new ways to eat an Oreo. Knowing this, they created a web series called Oreo Snack Hacks in which they feature well-known chefs creating recipes with an Oreo twist. Through social listening, Oreo was able to understand their customers better and create relevant and engaging content.

Step 3: Determine the Appropriate Channels

The quality of your content won’t matter if it’s not distributed to the appropriate channels. Choosing the correct channels to deploy your message is crucial. Where is your target demographic most likely to see your information? Blogs? Podcasts? Twitter? Facebook? Yelp?

Blasting your company content onto every available channel is a waste of time and resources. Reaching your customers means communicating with them through their preferred methods and channels. Not all channels will serve your aims; some will be well-suited to your business while others will prove fruitless. Evaluate consumer feedback, analyze the reach of your current channels, and pay attention to your industry’s social media trends.

How do you find which channels your customers are on? Sprout Social provides demographics for each of the leading social media platforms. Using your buyer personas, find where your target market fits in based on this data.

Bottom line? You don’t have to engage in every social media channel; focus your efforts on the ones that best suit your customers and those that can help you build relationships. Focus on quality communications, and don’t spread your social media efforts thin by trying to utilize all channels.

social-media-demographics

Step 4: Define Key Benefits

Don’t explain what your product or service does – explain what it does for your customer. Indicate the problem you’re helping them solve, and define the benefits that will directly resolve their issue. Speak with your target audience to determine the questions they’re asking – then pepper your content with the answers.

Benefits serve as your selling point, and will indicate the answers to consumer questions like “What will I get out of this?” or “How will this product make my life easier/better?” The most enticing benefits are those that provide financial or emotional gain. Emotional returns are linked to making the customer feel better, while financial gain sees customers making money or saving money.

For example, Colorescience, a beauty brand, uses language in their product description specifically to appeal to the consumer’s emotional side. By explaining how simple the product is to use, Colorescience is demonstrating a significant benefit that is important to many consumers in the beauty space – quick and easy application.

benefits-example

Key Takeaways

Informative, unique content is at the core of business success. Understanding your audience can help you better attract customers and serve their needs through strategic content creation. Utilize these strategies to understand your target market better and make valuable content that will serve your business aims well.



nicole-stelmarNicole Stelmar is a managing editor at 365 Business Tips, a new site geared towards helping small business owners grow their business. Nicole specializes in helping entrepreneurs master the art of content marketing and improve their digital presence.

13 Step Digital Marketing Plan

digital-marketing-plan
In today’s competitive and ever connected world, your business can either flourish or decline based on your digital marketing plan. The difficulty can be knowing what tools to use, what works, what doesn’t and where to start. Thankfully the team at Grizzly, the leading Bristol SEO Agency, have created a step by step digital marketing plan to help your website gain some serious traffic.


Grizzly SEO Agency



jamieJamie FitzHenry is the founder of Grizzly, a digital agency based in Bristol UK.

10 Best WordPress Marketing Plugins

10-wordpress-plugins
There are quite a number of responsibilities when it comes to modern day marketing. There are so many things one should take care of, that even from the beginning this might seem as an impossible task. Creating content, building email lists, interacting on social media, optimizing SEO are just some of the tasks marketers are facing. It may seem impossible, but technology advances as fast as the market does, if not faster. There are lots and lots of quite useful software solutions that can help your WordPress website evolve. We’ve selected ten of the best reviewed marketing plugins for WordPress that might help you manage your marketing easier.

Google XML Sitemaps

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This is a fantastic plugin that helps your site stay “visible.” Sitemaps help search engines better index your website by creating an XML sitemap. With better indexing and retrieval of information, search engines are much regularly updated about your new posts, and in return make your site more visible to related searches.

W3 Total Cache

w3

This plugin is an integral part of every serious business WordPress website. W3 Total Cache helps you optimize your page and deal with caching data to make your page load faster. It provides CDN integration, increases server performance, helps deliver the better experience to your visitors and significantly reduces download time.

Yoast SEO

Yoast SEO is one of the most popular WordPress marketing plugins. It helps with on-page search engine optimization and implementation; it imports Google Webmaster tools with edit instructions; it allows you to open graph tags, sitemaps, meta tags and many more, and it even gives you the proper page analysis with reminders to add tags, images and other SEO elements that will boost your overall visibility, and visitors count.

Broken Link Checker

broken link checker

If you want to stop search engines from following potentially broken links on your site, and slow the search and performance of it, then this plugin is just for you. Broken Link Checker analyzed and discovered the broken links on your site and reports them to you. It also helps you edit all the broken links at once, without having to change them one by one manually.

Monarch

monarch

For those websites that are aiming to reach high numbers in social media, this plugin is described as the ultimate social media plugin. Renowned web development Sydney experts have listed some amazing things this plugin does for your site. It ranges from creating aesthetically beautiful social media buttons, covers over 30 social networks, gives detailed social media analytics and follower counts and even gives automatic triggers for button displaying.

OptinMonster

optin monster

Plugin made for email marketing, OptinMonster is amazingly user-friendly, with the drag-and-drop builder. It allows creating pop-ups for website existing or based on the timer, allows you to do page-level targeting, helps you build forms and perform easy A/B testing.

Envira Gallery

envira gallery

Images are the biggest part of any website. You can add them, and even edit them without any plugins, but if your site has a lot of image sharing, Envira Gallery is the perfect plugin for you. This amazing app helps you create responsive WordPress image galleries that look beautiful. It also helps you speed up your website by optimizing images for best performance while providing an SEO friendly environment.

Revive Old Post

revive old post

This plugin was called Tweet Old Post previously, and it can help you significantly extend the life of your old posts. It helps you schedule posting, managing multiple accounts and leveraging visual content. It can also be used to exclude old posts or categories and add hashtags correctly.

Akisimet

akismet

When working with multiple users, and when you have the comment section on your website, it can be quite exhausting to track and aim spam comments. Akismet is here just for that. It reviews and filters comments detect improper links, and all the users and visitors can see exactly what is being filtered and how.

Title Experiments

The title of your page must be engaging. It can ‘reel in’ the visitors, or it can throw them off. Title Experiments helps your run, full A/B split tests for posts. It can also calculate the click probability, and it’s incredibly easy to use. With great title testing for multiple titles and automatic showing of better title variations, this plugin can help your blog posts achieve higher numbers of visitors.

Conclusion

In the seemingly endless sea of WordPress plugins, we have selected these ten, which we think can help smart marketers. There is no easy way of handling all those tasks and problems of website marketing, but some of these plugins can be helpful.



ryanRyan Burchey is a serial entrepreneur specializing in website design and development. He is the owner of Ryan’s Web Design a Web Development company in Sydney.

 

 

Skyrocket Your Website Conversions with this A/B Split Testing Guide

AB-SPLIT-TESTING-GUIDE
A/B Split Test is a form of marketing strategy which allows you to test the acceptance of an idea or a concept by the general consumers. This is achieved by varying the parameters of the same product and analyzing the reaction from consumers. The best version is one which attracts the highest number of conversions. In online marketing, it is very expensive to acquire traffic, but it can be much easier to increase the existing conversions to a more desirable figure. At the moment, there are many tools, which a local web development company can use the internet to increase your conversions. However, there are several things you can do at a personal level which will guarantee an increase in the number of conversions on your website. We shall share some of these tips with you in a short while.

Before we go into tips on how to increase your website’s conversions using A/B split testing, it is important to understand how this scientific optimization technique works. Laying out a tough A/B split test will allow you to increase your sales by attracting more traffic to your website. In fact, this is the main reason why A/B testing is carried out. The information obtained from A/B testing also provides crucial data about your consumer’s preferences. This eliminates the need to guess what you think your customers would prefer to have.

You can then strategize your branding and marketing methods in different platforms using the information obtained from the A/B split testing. As mentioned early, A/B testing is a scientific optimization, but you need to be aware of other optimizations which use statistics to determine the chances of one variation being superior over the other for the purpose of increasing conversions. Below are the three top scientific optimization techniques that are currently being used to achieve certain online marketing goals.

Types of Scientific Optimization

Multivariate Testing

This is where several elements of a concept are tested simultaneously. This should give you an idea of the pair of elements that can work together on a page. Similarly, it shows which of the tested variations will achieve the business objectives

Experimental

This is a personal research method that aims at an in-depth analysis of particular elements.

A/B Split Testing

This is our optimization technique which involves a simple test on a page being compared against a different element to find out the version with desirable results.

A/B as an optimization method of choice is preferred by many because it has a very small chance of error and it is very prompt. With A/B Split testing, you will be looking to prove that additional changes to your website, serve to increase the number of conversions.

According to a survey conducted by Econsultancy and RedEye estimate that structured A/B testing has helped more than 70% of respondents to increase their conversion rate.

The structure of an effective A/B Split Testing

You now know that A/B Split testing is just a fraction of the whole package of scientific optimization. You must always think about the goals of optimization before setting out the A/B split test. A properly conducted and structured A/B will provide you with measurable results which prove resourceful in improving the rate of conversions.

To properly structure an A/B split test, you must consider a few components as follow;

Measuring website performance.

For you to improve your conversion rates, you must properly measure the performance of your website. This phase will help you answer questions such as what is happening on your site with regards A/B testing. Ensure that your actionable data is retrieved from a Google Analytics.

Under this step, you should also define the objectives of your business. The objectives clearly illustrate to an external party what your business aims to provide in fulfilling a particular niche.
Example; For an online flower store, your business objective could be to increase the number of online sales through the online placement of orders.

Defining the goals of your website.

The goals can be directly derived from the business objectives. By setting out a clear set of goals, you will be adding some improvements to the existing product or increasing the click through rate. Similarly, defined goals act as a check to see if the business is doing well according to its laid out objectives. You can use goals to reduce the shopping cart abandonment rate, and in turn, this will increase the conversions.

Defining Key Performance Indicators

KPI are metrics which enable you to get a better understanding of the progress of your business objectives. Identifying KPIs is one of a sure way of increasing your conversions. Not to mention that KPIs and business objectives are related hence a change in on one of these variants could affect the rate of conversions on your website.
Example; since KPIs set a particular value to the objectives, we can say that for our flowers, we should target to sell 1000 bouquets.

Developing a good hypothesis

A good hypothesis should be actionable and provide insights into your website.

Prioritize your testing opportunities

Although you can test, anything, it is important to have some form of order and technicality. This will ensure that your A/B split test follows some order.

A/B split test for websites is a sure way of increasing your conversions if done right. It is vital to keep in mind the concepts discussed above, and you can always search the web for more tips. Remember, there are many A/B split testing tools which you can subscribe to if you want a shorter way to achieving the same goals. The only difference being that you will have to spend more. For local web development company, the techniques provided above can help you reach a wider target audience in a short time frame and at very low costs if any.



elena
Elena is a marketing manager at Keen Limited SEO Malta. She is also a life coach and helps young adults reach their full potential on and off their jobs. Elena is often hired by small local organizations to boost morale and improve team productivity.

 

 

Secrets of Using Display Boards in Brand Marketing

display-boards-brand-marketing
The marketing realm is always on a constant journey to better brand awareness strategies. From word of mouth referrals to print media and now digital marketing, the corporate world has come a long way in reaching out to the audience. In the recent days, brands have embraced the use of display boards. Yours should be no exception. However, merely using these boards will not get you the conversations you require. You need to know how to take advantage of them. What are some of the best-kept secrets of using display boards in brand marketing?

Sell your brand at fairs and exhibitions

Pitching an exhibition at trade fairs using display boards is one captivating way of gaining traction and promoting your brand. Just book a booth in a local or international trade fair and say it loud with display board presentations. Display your logo printings, your company’s vision, and the various information regarding your brand; what makes you stand out as a brand? You must be able to capture this in the display.

One distinct advantage you will have is that such exhibitions normally have people from varied backgrounds. When impressed, they can take messages of your brand to distant places you might never have reached through your marketing strategies.

Using Display boards in details

The other available option is taking advantage of display boards in retail stores. It is an easier way of enhancing the customer experience while at your store. Quality graphics and motion pictures have always had impacts in consumer choices. That has not changed. Places like hotels, fast food centers, and shopping outlets are great arenas for staging such displays. Even in doing this, your ultimate aim should be to stand out from the rest. To do this, you need to;

Keep fresh the display boards fresh

Have something new for the customers each moment. You can promote your brand using different messages. Capture those messages in separate displays. Customers always want to know more and giving them fresh contents through the display boards satisfies that curiosity.

Capture real-time changes

The burning thirst for news is one that is hardly quenched. Customers appreciate new trend and real-time news from various sources. Through digital signage screen, you can capture information related to your niche. Customers want to be informed even as they carry out their shopping. In the long-term, you will be able to establish a strong bond through such avenues.

Capitalize on Brand offers and discounts

There is no better place to announce fabulous offers and discounts than on display boards. Is there a special discount or holiday gift hamper? Use the display boards in your store to capture this. It shouldn’t sound so promotional least it raises unnecessary suspicion. This can mainly work when introducing new products.

Conclusion

The marketing industry has consistently gone through revolutionary brand awareness strategies. Display boards are currently in the spotlight, and the best you can do is to take advantage of them. This guide gives you the right footing into that.



charlie-brown
Charlie Brown is a content developer for a leading marketing agency based in Illinois. He has written several posts on brand marketing. You can visit https://www.dopublicity.com/ to learn more on display boards.

 

4 Strategies Every Marketing Leader should be Using in 2017

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The very face of marketing is changing consistently, even more so in today’s world. You have to stay on top of the latest trends and topics so that you can compete – because if you aren’t, then you are falling behind. In fact, you should dedicate at least a few hours every week to reading over marketing materials and new ideas. If you put it off until the end of a quarter or a specific day of every month, you will quickly fall behind.

marketing-strategy

For 2017, try some of these marketing strategies:

1) Get Influencers Involved

Influencers are the best source of traffic in the marketing world today. To use them effectively, you have to find someone that aligns themselves with your ideas and has a following that could use your product. For example, sure a big-name basketball star might have a lot of followers, but you don’t want to use him to market a make-up brand. Or just because a comedian has a lot of followers on your targeted audience, some of their humor might turn off customers that you already have. You have to be able to weigh the pros and cons of using an influencer.
Note that it can get pricey to use these influencers as well. The best way is to strike up a deal that works for both parties.

2) Remember That People Have Short Attention Spans

People aren’t going to sit through a twenty-minute video explaining what it is your product does. Sure, those videos have a space, and you should continue to make them. However, you should also make shorter, bite-size pieces of information that people can watch or read in under a minute. You just need to give them enough to whet their appetites for more.
Much of what you push forward in your marketing campaigns needs to be about the people with short attention spans. They will.

3) Focus on Mobile Users

Most importantly, you have to think about your mobile audience. People aren’t performing searches on their desktop computer or their laptop computers anymore. Instead, they are using their phones and Siri to get all of their information. Do some research on the top movers and shakers in your field and find out how their website looks on a mobile device – then look at yours. How do they compare?

Make sure that your text is easily readable on phones, your images aren’t cut-off, and when someone scrolls down your website, they aren’t accidentally touching things with their thumbs. Other things to think about include load times, randomly playing videos, information boxes, and navigation.

4) Get Better Social Media Teams

Social media is one of the most profitable marketing tools companies have today, and they don’t use it correctly. Look at all of the tips above and then look at your social media strategy – does it fall in line? If your target audience is under the age of 35, especially if they are in the age range between 15-30, you have to have your social media skills mastered, and they can tell the difference when you don’t.

social-concept-internet

Is It Time to Hire a Social Media Manager?

Hire people who know how to talk to other people online, who know the terms and the ways those platforms operate. It’s important to have someone who understands hashtags, SnapChat, gifs, and especially Memes because they are going to be thrown at you a lot. If you don’t understand them, you can become a laughingstock pretty quickly. If you don’t have the time to understand the current language of social media, maybe it’s time to hire someone that does.

Overall, a little extra attention to your digital marketing strategy will make a huge change in your profitability. You will find that it can even change the outlook on your business. Make sure to read up and reach out to people who can help you with all of the strategies listed above. Remember that there is nothing too bad about having a boring campaign, but a lot can go wrong if you try a new marketing campaign without knowing what you are doing. If you need help building a new marketing campaign that will meet your targeted audience, consider reaching out to Media-Shark.


tomTom Blake is a digital marketing guru at Media Shark digital agency, and all round entrepreneur. Running his own businesses since the age of 20 he’s work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. He’s passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI.

 

Killer Content: How You Can Write Killer Content That Sells For Better Conversions

killer-content
Content marketing is no secret. In fact, you could call it one of the most traditional marketing philosophies out there. There’s the right reason for this, of course. Content marketing is good for a lot of things. The first being that it will catch the attention of your ideal audience. It also converts your ideal audience into leads, nurtures them through the sales funnel until the first sale, and then turns first-time buyers into lifetime customers or, better yet, brand advocates. Other channels undoubtedly play a role in the process, but compelling content is the underlying thread tying them all together.

When it comes to turning the skeptics on your marketing and leadership teams into believers, though, the above story of content as a significant driver of sales is likely to be met with eye rolls. Why? It sounds unrealistic, and, ultimately, lacks numbers. In the digital age of marketing–where everything that can be measured, will be measured–content needs to step up its game.

Luckily for you, there’s an easy way to do that: tracking and reporting on content assisted conversions. First, though, you have to write content that converts. This isn’t as scary as it sounds, but it certainly isn’t easy.

content

Keep reading for three fool-proof tips that will help you write killer content that will both convert your audience and make your marketing team look great.

1. Make sure your blog is as compelling and as consumable as possible

  • Compelling and consumable. They go together like peanut butter and jelly, and they speak more to blogging best practices than own marketing strategies. You want to pair these tactics together because if you write great, consumable content, but no one is compelled to read it, you’ve wasted your time. The opposite is true as well; if you’ve compelled your audience to click through to your content, but they don’t stick around and consume it, you’ve wasted your time again.
  • Writing compelling content–namely, content that drives clicks–is tricky. Content saturation is at an all-time high, and even click bait has begun to lose its effect. Your headline must have pull, and your first few sentences must immediately engage. The best headlines create a sense of urgency, invoke strong emotion (positive emotion performs better, but negatively is better than neutral), and keep the value up front. Scroll up, and you’ll find a headline that does just this.
  • Now that you’ve got readers engaged keep their eyes moving down your page. A little-known secret here is to treat your blog like a landing page. This means eliminating distractions, making strategic use of white space, and keeping all elements flowing towards the ultimate goal of the page.
  • Do you want readers to download a white paper? Follow you on social? Subscribe to your email newsletter? If you don’t show readers the goal of the page (or, even worse, you don’t know the goal of the page), they likely won’t accomplish it. Everything from bullet points to image usage to clear CTAs–more on this later–will help you accomplish this.

2. Use audience research and segmentation to ensure you’re speaking to needs

  • Marketers and writers alike often make the mistake of trying to speak to everyone. The logic goes, it seems, that if you try to appeal to 100 people, you might appeal to one. What research and experience have shown, though, is that if you aim to appeal to one person, there’s a high likelihood you’ll appeal to many. There is no substitute for polished content focused directly on one pain point when it comes to influencing conversions.
  • To do this well, you need to know two things. One, who your audience is. Two, what they want.
  • Hopefully, your audience consists of more than one person, though. If it does, there are still ways to write precisely to one person. Audience segmentation tools can break your audience down into smaller, more homogeneous groups. With these smaller groups, you can develop a stronger idea of simple wants, needs, and background information that you can translate into hyper-specific, realistic personas.
  • Ultimately, when you’re speaking to someone’s needs, getting them to convert isn’t a hard sell. It’s the natural next step.

3. Move your audience down the funnel with compelling and relevant CTAs

  • If the other steps were the cornerstones, this one is the steeple. You’ve captured your audience’s attention with a great headline and introductory paragraph. You’ve moved them down the page with easy-to-read content that solves their problems. Now, all you have to do is give your audience more of what they want.
  • Most of the time, what they want is more great content, so this is an appropriate time to offer that great whitepaper you just launched or your email newsletter tailored to this audience member’s pain point. Other times it may be a chat with a sales representative or a sample product. Luckily, you’ve done your audience research, and you know how to serve up a well-placed, genuinely valuable offering that will be a win-win for both your audience members and your marketing team.

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Closing The Deal With Content

Once you’ve got your audience clicking through to your content and keeping their eyes on the page, getting them to convert is easy–as long as you know their needs and speak to them openly. In fact, keeping content assisted conversions high is as simple as always keeping your audience front and center, following the basic tenets of quality copywriting, and ensuring that readers always have an important next step they can take to engage further with your brand. So are you ready to write killer content delivers better conversions?


aaron-content-conversionAaron Gray is a leading digital marketing expert in Australia, specializing in Blogger Outreach services through Nobullshit.com.au. Aaron’s goal is to deliver professional blogger outreach to clients across almost all industry niches. He is dedicated to hard work, his job, and loves to travel in his downtime. 

 

How To Handle Your Client Communication With Ease

client-communication
In this data-rich world of technology, many people neglect the immense importance of communication. They get so preoccupied with daily duties and various processes that they don’t get to spend enough time on meaningful communication with a client. Communication plays a significant role in almost every aspect of our lives, especially in business. While it can increase client satisfaction and improve our opportunity for success, it can also alienate the clients and ultimately break the business.

Luckily, successful communication doesn’t cost a thing. If you want to improve your client communication and build and maintain sound collaboration, you need to invest your time and energy into it. Not only will it pay off but it will also help you draw new invaluable clients. Here are a few tips how to make client communication more productive.

Define Your Services

Before starting any collaboration with a potential customer, you need to state what kind of services you are offering individually. Instead of trying to impress your clients with a full range of services you do, you should focus on one or few you are proficient at. This way you are wasting your time and energy on multitasking while aiming to meet all your client’s needs and preferences which can severely damage your business and career. If you clearly explain what things you are specialized in, the client will value your work more and will undoubtedly be more interested in your services.

Choose the Right Method of Communication

This modern era of ubiquitous energy-efficient technologies gives us an incredible opportunity to communicate by using so many means of communication that we sometimes cannot decide which one to choose. When it comes to business, choosing the right method of communication is crucial as it will determine how successful your future client collaboration will be. While some clients prefer face-to-face communication, others are more mail persons. Probably the best option is to directly talk to the client and ask them which one they prefer. It will improve the communication flow and increase overall productivity.

Keep Everyone Involved in the Project

Building an excellent communication with a client is not an easy ride. Sometimes it is best to include your client in all the processes and stages of project development from the start and avoid any misunderstandings, payment delays or even disagreements. There is a wide selection of agile project management tools for creatives that allow your clients to follow everything on the project ones they get access. They can see what you are working on, provide feedback and upload content if necessary. This will help you break any walls and build honesty and trust between you and your clients.

Client-communication

Image Source: http://imgur.com/a/qbwoo

Maintain Friendly Communication

It’s not a brainer that poor communication can quickly break your business. However, sometimes lack of proper communication is not the issue. Sometimes the communication with a client may suffer due to the inconsistency of given data or just inadequate language. Keep in mind that clients do not have to be experts in your field of expertise and they do necessarily possess the knowledge and the skills you and your team are proficient at. Translating web-speak into language that will be easily understandable and more meaningful to you client is imperative in building a successful relationship with your client.

Keep Your Clients Frequently Updated

According to research, the reason why many clients decide to leave the project earlier is that they are unsatisfied with information delivery. Make sure you communicate, communicate more and over-communicate. Keeping your customer regularly updated about all the phases of the project development especially in case if some technical issues arise, is invaluable for the client. Get ready to get down to the nitty-gritty with clients. They will appreciate the effort you are making to keep them informed, and they will not have reason to worry.


rachelRachel is currently working as the vice president of communications at Active Collab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

 

5 Things To Learn About Sales, Stress, and Success From The Marketing Experts

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“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer

Whether you are aware of this or not, there are two types of people in the marketing industry: those who believe they can deliver every strategy efficiently and successfully and those who believe things can just happen to them. Each marketer has their fair share of experiences in the marketing world. However, their action and approach to a precise moment determine what type of marketer they are.

Admittedly, marketers also feel overwhelmed especially when there are so many things to consider – not to mention the deadlines you need to catch up. Marketers know so well, especially when you are working in a competitive business such as the digital marketing agency in the Philippines that it is not easy to be productive every single time. Sometimes, sales aren’t just going up, and because you need to think it over and over again as to why sales are stagnant; you would apparently exert more effort which causes you to feel stressed-out. If you are one of those marketers who is struggling with their productivity at work, then here are some things you need to know and learn about sales, stress and success and how marketing experts beat them all.

  1. Most people who purport to be influential aren’t – and people with tons of social media followers probably can’t help your sales.
    Never get tricked by the number of followers they have on social media, or how they claim to be influential they are. Although they may have some advantages, that does not mean they can already convert their followers into sales. When you’re a marketer, you should know how to determine people who are potential enough to engage on your site. It does not matter if you do not have hundreds or thousands of followers on social media, for as long as you know they are your target market and potential clients, then it should be good enough to give it a try.
  2. Anxiety and worry are rooted in fear and are wasted energy; they never contribute to any positive outcomes.
    The moment you decide to be a part of the marketing industry, you should already know that it is a risk to take. Sometimes, you need to sacrifice your time and exert the second effort just to come up with an effective strategy. With this, marketers tend to develop anxiety and worry about the things; they needed to do just to beat the deadlines. However, you have to know that worrying too much is not good especially for marketers. You need to be healthy emotionally and physically to achieve the goals you have for the business.
  3. Meditation does wonder for eliminating, preventing and managing stress and anxiety.
    Let’s face it; we usually experience stress – it is inevitable especially when you are working in a competitive company. But just because we often experience it, that does not mean you do not do something to prevent it from happening. Of course, there are also ways for you to avoid such. Meditation is one thing you can do to lessen the burden you are feeling. Whether you realize it or not; meditation has a lot of benefits; be it mentally and physically. With this, it will help you loosen up and start a new and fresh mind.
  4. The more you hustle, the luckier you get.
    This is also one thing marketers should consider. The outcome of your success would depend on how you do things the right way, or how you plan out your strategy to make it as efficient as possible. The more you strive for, the better, of course, you can also expect better results. One thing is for sure; you do not want to lose to your competitors just because you are slacking off of your work.
  5. Social media does not drive sales.
    Dor some businesses, social media might be a great way to drive sales. However, this may not always be the case for the other businesses. Social media is a broad platform where anyone can just skip your website. But if you are aiming for higher sales, then make sure you create a community where your target audience and potential clients can converse properly. It is in this way where you will be able to ensure you can drive sales out of them.

Perhaps, driving out more sales and beating up stress may be a challenge especially when you have so many things in mind. But with these tips mentioned above, it would guide and help you come up with better and strategic ideas for your business.


janiceJanice Jaramillo is a twenty-something who loves to write and read about technology and marketing. She is currently associated with the digital marketing agency in the Philippines. She also likes to travel around the world to meet new people.

10 Tools To Improve Your Guest Blogging Results

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From sources of inspiration to creating high-quality social images to accompany your post, there is a multitude of free and paid tools that can be used to improve your guest blogging campaign. While we certainly don’t advocate the automation of guest blogging, because this quickly crosses the line into a spammy and unethical territory, there is nothing wrong with using some of the tools available to you. By reducing the time it takes to manage multiple spreadsheets, install Outlook add-ons, and unaccepted recirculating pitches, you can concentrate more of your personal resources on creating high-quality guest posting content.

So, below we have put together a list of 10 of the most useful tools;

Tools that we use, every day, as part of our guest blogging campaigns.

AnswerThePublic

Finding inspiration for new posts can be difficult. You don’t want to send rehashed versions of the same articles to multiple sites, but after you’ve pitched a few blogs, you quickly run out of ideas.

Of all the content inspiration tools out there, AnswerThePublic is the one that we return to most often. We use it for writing our blog posts, for finding buyer keywords, and we use it to ensure that we’ve covered every single base with web page content. We also use it for guest blogging.

Only add your keyword, and hit search. AnswerThePublic will then provide you with a list of relevant questions about that topic. We don’t tend to use the visualization tab, which is selected by default. Instead, we click Data so that we are presented with a list of questions. Choose one question, create an FAQ style post, or just use the results to spark some content ideas.

BuzzSumo

Want to know what readers are sharing on social media about your niche? BuzzSumo is a great tool for exactly that purpose. Although many, many tools are part of the BuzzSumo suite, we primarily use it to determine popular topics and even to help us come up with blog post titles.

Enter your keyword, with quotation marks, and then hit search. You will be given an extensive list of posts that include the number of shares they have experienced on different social media accounts.

Ahrefs

Ahrefs is probably the most widely used SEO tool that we have, and while it isn’t free, if you are conducting any ongoing SEO campaign, it is worth the investment. We use it to measure the quality of a guest blog site to determine whether it is worth pitching.

You can see whether a blog has any traffic, whether it has suffered any penalties that might be passed on to you, and you can also use it to determine the most popular posts that have appeared on a blog. This gives you great information to share with the blog owner – right; they probably know which there most favorite posts are, but by showing that you do too, you also show that you’ve put some time and effort into contacting them.

SEMRush

One of the biggest challenges in guest blogging is finding a steady stream of high-quality blogs that we want to publish content on. SEMRush may not be the first tool you think of for this, but they have a new SEO Content Tool. The tool is still in Beta, but enter a keyword, and SEMRush will display a mass of information, including a list of sites where you should try and get a link from. This will often include blogs that accept guest posts, reducing the time you have to spend mastering Google search queries.

Guest Post Site Scraper

We aren’t usually fans of scrapers and scraping tools. In the case of website scrapers, they tend to end in a list of relatively low-quality sites, but if you use it correctly, then the Guest Post Site Scraper will provide you with an extensive list of websites that use your keywords or are based on your topics, and that actively encourage guest post submissions. If you do use this tool, be sure to check the quality of the sites before you go submitting work to them.

BuzzStream

When it comes to pitching websites, you will find that some site owners answer straight away. Some take days or even weeks to respond, and many will never respond at all. You can significantly improve your acceptance rates simply by following up on the pitches that you send. A spreadsheet will do the job, but BuzzStream arguably does a better job, and it does it in less time. You can even use it to find sites. It displays the email or contact address of any site that you find, and you can set reminders so that you email the site owner again in a few days.

Moz Toolbar

Writing a guest post should take time. The more effort you put into it, the greater the results you will reap. However, because it can take hours to create a high-quality post, find a list of sites, and then pitch your idea, you should ensure that you are getting the most from every post that is published. For this reason, you should measure the quality of a site before you try pitching them an idea. Moz offers a Domain Authority (DA) and Page Authority (PA) of every website and web page online, and these metrics are considered the industry standard for this kind of purpose. We are asked for sites with a minimum DA of 20.

SharesCount

It is important not to overlook the power of social shares as well, and the past social performance of a blog’s posts is a reasonable indication of how well future posts will perform. SharesCount is a straightforward and useful tool that tells you how often a post has been shared on the major networks and is a simpler alternative to BuzzSumo and other tools. Paste the URL and click Enter.

Pixabay

Some blog owners receive hundreds of pitches every week and must spend more time trawling through submissions than they would spend writing the posts. It stands to reason, then, that the more work you do for the site owner, the greater the chance that they will publish your piece. Add images to your post. Use screenshots where applicable, or use royalty free, stock photos and illustrations. Many websites offer this kind of content, including Pixabay.

Canvas

If you want to go the extra mile with your submission, then you can create better quality images. Use the photos and illustrations you gather from Pixabay and other sources, edit them, and add text and other items using Canvas. Canvas can be used to create stunning infographics and hero images, as well, but it is a quick and simple solution to creating social sharing images.

Using the tools above you can increase your guest blogging performance. You will be able to find content ideas more easily, judge the quality of sites that you publish to, and even incorporate images. You can track your results, and you can use the information that you gather to make further improvements in the future too.


Matt1Matt Jackson is a freelance content writer and guest blogger. He manages dozens of campaigns, crafting high-quality content, and submitting to beneficial blogs to gain exposure for websites around the world. Visit brandingmedia.co.uk for more information on Matt’s services.