4 Tips Every Video Marketer Should Implement on YouTube

youtube video marketer header

As you’ve probably noticed, online video is quickly emerging as one of the most engaging forms of content online. In fact, it’s expected to make up 74% of internet traffic by the end of 2017.

No wonder marketers are flocking to YouTube in droves!

Although this represents a fantastic opportunity for you, it also means that standing out on YouTube is become increasingly more difficult.

Not to worry…

In this post, I’ve highlighted the four essential tips that you need to implement on your YouTube channel in order to grow your audience and keep them coming back for more.

1. Optimize Your Channel

The first tip is to start by optimizing your channel. Many users start by uploading videos on an empty channel and start to question why their videos aren’t performing. If you don’t brand your channel, the chances of users subscribing are slim.

Similar to Facebook, you want to choose a recognizable profile picture and a well designed banner. This is the first thing that viewers see when they visit your channel so make it unique and memorable.

You also want to come up with a channel description that gives viewers a good idea of the content they’ll be viewing.

Alex Aiono is a very popular cover artist on YouTube who has seen a ton of success. His channel is a great example of what an optimized YouTube page should look like. His YouTube banner is well designed and his description tells you exactly what type of videos you will be getting out of his page. Alex provides ways to contact his management and he provides all of his social links.

alex aiono youtube

2. Research Content Ideas

Having a well-branded channel is important, although a channel without content is also useless. Coming up with engaging content is a difficult task, but there are ways you can reverse engineer the search to find topics that are in demand. The YouTube search engine runs very similarly to a typical Google search and there are ways that you can use Google search to come up with content ideas that users are looking for.

To do this, use the Google Keywords tool within AdWords. This will allow you to check the search volume for terms going through Google each month. While this doesn’t give you what people are searching directly in YouTube, it does act as a fairly good proxy.

For example, if you’re a pet store owner looking to create a YouTube channel, some terms you might put in are “pet products” or “dog toys.” If the search volume is high for the “best dog toy in 2017” then it might be a good idea to have a video solely on that.

keyword suggestions

Additionally, the Google Keyword Tool allows you to search new keywords based on a phrase, website, or category. By typing in “pet products” as your phrase, the tool gives you a large selection of keywords based off of this phrase and the search volume of each. This gives you a better idea of what keywords you should be targeting based off of search popularity.

If you want to take keyword research to the next level, you should check out KeywordTool.io which provides keyword suggests specifically for YouTube. Just be aware that you’ll need to upgrade to a paid plan in order to get the search volumes.

Another way to research content ideas is to look at what is working with your competitors or other channels. If other major YouTubers are creating pet tech review videos (continuing with the example above) that receive millions of views, then that would be a good concept to consider for content.

Finally, while the Google keyword planner and KeyworTool.io can help you find specific keywords, you may need to find broader topics. An easy way to find topics is to use a free tool like BuzzSumo. This will help you find the most shared, or most popular content based off of selected keywords or categories.

google keyword planner

3. Stay Consistent

When it comes to YouTube, staying consistent across your channel is very important.

The first way to stay consistent is to post regularly. If you’ve ever followed large YouTube stars such as Casey Neistat, you begin realize that he posts daily and typically at the same time every morning.

This isn’t to say that you have to post daily. However, having a consistent schedule makes it easier for viewers to familiarize themselves with your content. Figure out how often you can post videos and stick to it. Evidently, the more frequent the better assuming you can maintain the quality.

In terms of branding, it’s important to create consistent YouTube video thumbnails that look professional. Don’t worry though, you don’t need to be a graphic designer. With free tools like Snappa, you can create consistent youtube thumbnails for your videos without any design skills.

Having custom branded thumbnails will help your videos stand out in the “Suggested videos” feed and will ensure your videos are automatically recognized by your audience.

thumbnails example backlinko

4. Create a Sharing Environment

I often come across YouTube channels that have amazing content but lower view counts and subscriber counts than what I would expect. On the flipside, I often see YouTubers who have mediocre content with huge viewership and a large following. I realized that the individuals who have the mediocre content have built a sharing culture within their channel and they have built a small community of raving fans.

You can build this sharing environment in several ways. First, you can ask engaging questions at the end of videos and encourage users to comment and respond. What this does is create a conversation within the comment section and the more comments and likes on the video, the higher YouTube will rank the video.

Below is an example from the YouTube group WOLVES who actually got their audience to ask them questions through their other social channels and they answered these questions with a new video. This is a great example of how you should interact with your audience and create a conversation with them. Q&A’s are also great because you help the audience learn more about you by addressing things that they did not know before.

youtube questions

Another way is to hold contests, which gives your audience the incentive to like, subscribe, or comment on your video content. You would be surprised how far a “T-shirt Giveaway” would go. Leveraging your other social networks such as Facebook, Twitter, and Instagram to direct your fan base to your YouTube channel can be very effective.

An example of an effective contest run by large YouTuber Casey Neistat was his drone giveaway. He encouraged his large audience to comment in order to be entered to his contest, where he would randomly select a comment to win.

youtube contests

Final Thoughts

Changing the format of your content can be very effective. As users begin to use video for their marketing needs, YouTube is quickly becoming the hotspot for video marketing. However, to have a strong brand presence on YouTube, there are several factors that contribute to a successful channel.

Optimizing your channel to be clear and concise will carry many benefits and will help Google categorize your channel accordingly. Doing a bit of research and analyzing the content of other channels will help you improve your content and will help you gauge what works and what doesn’t. Staying consistent will familiarize yourself with your audience and will help new viewers recognize your channel. And finally, creating a sharing environment will help you build a community of raving fans, but will also help you grow organically at a much faster rate, while keeping your audience engaged.

 


nick leNick Le is a content marketer at Snappa – the software that helps you create online graphics in a snap.

How to Capture Viewers via Video Marketing

video-marketing-head

The Significance of Video Storytelling for Your Brand

Astounding. Proliferate. Explosive.

These are just a few of the words that have been used to describe the significant increase in online video consumption in the last five years… and there are no signs of it slowing down.

In 2016, 3.4 billion users are viewing, uploading, sharing, and liking online video content. There is nothing small about this data. According to DOMO 2016 Data Never Sleeps 4.0, for every minute of the day:

You simply cannot ignore these numbers. They prove that videos have got to be a key tool in your company’s marketing toolbox.video seo

The Importance of Brand Marketing via Video

Video offers a rich, immersive experience to viewers. It is an ideal medium for quickly explaining your brand’s origins and sharing your brand values. This is important because knowing the story and mission behind a brand builds a foundation of trust between a company and its customers. Without trust, customers won’t click.

The number one thing to remember about video storytelling is that your story is not actually about your company. It’s all about your customer.

For example, how does your company’s story relate to or affect your client? Why do you do what you do? What can you offer your customer that no other company can?

When you answer these questions in a readable video format, viewers can see faces and reflect on personal mannerisms. They can hear voices and emotionally respond to correlating music. They can get a complete sense of who you are and how you can help them.

Creative Video for Social Sharing

There is no one right way to use a video as promotional material. However, the most effective way could be via social sharing. When you offer a video that is fun, unique, relatable, and engaging, your brand followers will want to share it with their friends. Those friends will share it with their friends, who will share it with their friends. And with more and more video getting shared on social media (Facebook live being a big one), a video is becoming more of a real-time way to connect with your customers.

Here are a few suggestions to get your creative juices flowing:

  1. Create animated stories
  2. Highlight a humorous situation related to your industry
  3. Make a how-to video
  4. Interview guests
  5. Offer a challenge
  6. Tell a personal story
  7. Shoot a short documentary
  8. Film video testimonials
  9. Show what goes on “behind-the-scenes”
  10. Educate your viewers on a product

    gary vee social sharing

    One of Gary Vaynerchuk’s viral videos that gained up to 12,000,000+ views and 4000+ shares

When you regularly offer people interesting and useful information, you are enabling a long-term relationship to form. This benefits both parties when customers gain confidence in your brand, and your brand will have the opportunity to satisfy your customer’s product or service need. It’s a win-win situation.

Why You Need To Produce Video Data

You see the videos on every platform you visit, and you see the numbers of the video data that is being consumed.  If you fall short of producing video, you might be losing out on some potential business. These days, without video, your company is missing the boat. Don’t let that happen to you. Use powerful and entertaining videos to share your message and increase your sales.

video search engine optimization


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.

November 10, 2016 Website Ranking Decreases? The Fix!

Nov 10 2016 website ranking decreases? The Fix!

If your website’s rankings in Google dropped around November 10, 2016, it may be the result of an error in Google’s algorithm. We’ve discovered an easy, temporary fix until they get this fixed. 


On November 10, 2016, we noticed ranking decreases in Google’s search results for a few of our client’s websites, test sites, and our agency websites. These inexplicable drops were from roughly ten to forty spots. We couldn’t figure out if it was an algorithm update, a web host these sites are hosted on being down or a Google penalty.

Of the sites that dropped, they ranged dramatically in what had been done. Some were new clients and authority sites that only had on-site search engine optimization (SEO) done; some had been ranking at the top of the first page for years, and some were actively having links built. The authority site we manage dropped over 40 spots and a new website, with only on-site SEO completed, dropped ten positions. There was inconsistent evidence as to why the sites had ranking decreases when we based it upon SEO practices.

During the next few days, we were researching what the issue could be as it’s important to our clients and us. We looked at Google’s search result pages and saw a strange date appearing in the meta information for all of these sites. The screenshot below is one of our new clients that just had their website built two months ago. They dropped 11 spots for their keyword.

bad meta date in search results

Look at the date above. Why would it say “Sep 10, 2013” when a new website was built two months ago for our client?

We analyzed that site, our other clients, and our test sites to figure out where the date was coming from and discovered it was the embedded YouTube video on each page. The video on this site was uploaded on September 10, 2013. The authority site had a video embedded that was uploaded in 2012. The upload dates matching the dates in Google’s search results made us assume that Google was pulling the meta date data from the embedded YouTube video and reading it as if the site hadn’t been updated since 2013 (or 2012 for the other site). In fact, all of the sites had meta dates older than two years old.

You may wonder “Why would that matter?” Google has website “freshness” as a small part of their algorithm, and immediately we assumed that Google might be thinking these sites have old information and mistakenly given them a “Google Slap” for lack of fresh content. Of course, we can only assume that at this point.

We removed the video embedded on some the sites and re-submitted each website to get crawled by Google using their search console tool. We didn’t remove the video on a few sites to use those as test comparisons.

Less than twenty-four hours later, we’ve seen a recovery for many search terms on the sites that we’ve removed the old videos from. There has been no recovery on the other sites which didn’t have videos removed. We even resubmitted these sites to Google’s search console with the old videos embedded to be crawled at the same time. We expect to see a recovery for all search terms within the next twenty-four to forty-eight hours.

Have a look at the graphs below that will show you the drop and recovery. All three had the video removed and the page resubmitted to Google.

website drop and recovery #1

website drop and recovery #2

drop and recovery #3

The ranking decreases and meta date information from YouTube videos has to be an error in Google’s algorithm, as it shouldn’t be penalizing sites with older videos on them when the content has been updated consistently. Now this didn’t happen to every site that had an old video. It’s almost like Google realized it after it had crawled and indexed some websites last week.

For the time being, we are removing videos from websites where these ranking decreases occurred on that date. Google may very well fix this when they crawl sites and update their indexes again in a very short period of time. But, for the time being, this is likely the best temporary fix.