Debunking 8 Common SEO Myths

SEO is like doing a hard but an interesting puzzle. It may be complicated, but the satisfaction and the rewards of nailing that puzzle are enormous.

Now, with any puzzle, you usually have all the pieces you need to complete it. Sometimes, however, even when a piece you need is right in front of you, you aren’t able to see it.

It’s the same thing with SEO. You see, there are many myths and misconceptions floating around in the SEO industry. You may aim to do things right, but you end up choosing to do something different because some “gurus” shared information about SEO that they aren’t even sure about.

The way some people do SEO is they follow age-old techniques such as keyword stuffing, spamming, and by spinning articles, which used to work in 2012. Now, when they obviously fail to rank, they end up making some cold statements like SEO no longer works or that it’s dead.

This really ticks me off, and I believe it’s a huge demotivator for people who are genuinely interested in learning SEO.

It’s evident that Google likes to toy with our websites like a kid in a sandbox (I am sure that panda, penguin, hummingbird and the other animals from the Google’s zoo agree with me on this one).

Knowing this, we certainly cannot afford to jeopardize our website’s ranking by following wrong information shared by so-called “professionals” and propagated by unwitting newbies.

To counter this misinformation, I have researched the eight most common myths floating around the industry; legends often found on online forums, blogs, and other media. I’ve made an effort to debunk them in the form of an interesting infographic.

What I want for you to understand is that SEO, just like any good thing, works only for those who are patient, those who keep on experimenting and those who are always keen on expanding their knowledge on the subject. I hope this will help answer most of your questions.

Please share this knowledge with your friends and other bloggers in your network and please do leave a comment below if you have any other disastrous myths to share, have questions for me or would like to make a counter-argument. Our readers and I would love to hear what you have to say.

Debunking the 8 Common Myths in SEO Industry


Hey guys, my name is Imran Khan. Being in the SEO industry for a decent period, I have seen many techniques go obsolete, and new ones emerge at the same time. The core concept, which is user experience, however, remains the same and I don’t see it going anywhere. Let’s connect!

8 Tips to Propel Your E-commerce Business Forward with SEO Digital Marketing

There is a popular moral exemplified in the hare and tortoise fable:

Slow and steady wins the race. SEO digital marketing for an e-commerce business isn’t exceptional in most cases.

Customers aren’t always easy to engage. According to experts, the average rate at which carts are abandoned is currently 69.2 percent.

So, it takes commitment, implementation of a variety of effective marketing strategies, and patience to reach your audience, increase traffic to your e-commerce store, and increase sales.

Slamming your audience with aggressive advertorial messages can overwhelm your target buyers, or even worse, irritate and be a huge turn off for them.

Instead, effective SEO digital marketing boils down to reaching your prospects repeatedly over time, create a lasting relationship, and eventually getting them to trust your brand.

Organic search is one of the most valuable sources of traffic for an e-commerce business. However, it’s frequently neglected. Andy Hughes at Caffeinated says “From substandard content to website architecture that lessens search visibility, most online stores make rookie mistakes that end up compromising their search engine ranking for competitive keywords, increased traffic, and attracting new customers.”

Do you want to propel your e-commerce site using proven SEO digital marketing strategies?

In this article, I focus on highly effective SEO strategies that can help you achieve your objectives.

1. Use high-traffic keywords (generic) for product categories

Different product keywords fall under several categories. These are keywords such as type, color or product model, and generic phrases that describe the product. For instance, ‘Men’s football shoes’ is a generic keyword whereas ‘Nike Air Foamposite’ is a specific keyword associated with a specific product.

Consider using the product keywords for the product pages on your website. Then, you can target the generic keywords using the product categories. Thus, before you begin building your e-commerce store, it’s important to create a website architecture that allows you to use generic search phrases as product categories.

Note that the generic keywords are likely to receive a high search volume. Thus, it’s wise to use such phrases as a product keyword as it will funnel the e-commerce store visitors towards the products they need.

For instance, you can optimize a page for keywords like ‘hedge trimmers’ like Reviewlatest does. Then, link this page to products that have been optimized for their specific model name and number.

A major benefit of using your category pages as the funnel is that they will direct all internal searchers towards the products they need. Besides, these pages attract external searchers and help them discover relevant products they might be looking for.

2. Identify and deal with duplicate content issues

Most e-commerce stores have numerous pages. One common problem facing these stores is duplicate content. Product descriptions appear on category pages, product pages, PDFs, archive pages, and more. That makes it difficult for the search engines to detect the original source of the information on your e-commerce store.

Unless Google can identify the page that ‘owns’ each piece of content, the search engine will always struggle to work out where and how to rank your e-commerce store on the search results.

Fortunately, you can easily fix this mistake. First, establish the right source of all pieces of content used across a variety of pages on your site. Then, ensure each page contains original content. Most e-commerce stores tend to copying product descriptions and promotional copies from the product manufacturers and distributors. This results in duplicate content appearing on numerous e-commerce stores.

Keep in mind that original content is important for better search engine ranking. Therefore, take the time to create original, top-quality content for your site. Once you start outranking some e-commerce giants, you will thank yourself for the efforts.

3. Use Long-tail keyword

Research has proved that the top 10,000 key phrases in Google’s index get less than 20 percent off all search traffic. That implies that the long-tail keywords (less searched keywords) receive more than 80 percent of the traffic from search.

Therefore, it’s wise to optimize your e-commerce store pages for long-tail keywords.

4. Use high-traffic, under-utilized keywords

As said earlier, giant online retailers like Amazon often use generic keywords as product categories. If your competitors are still using the exact keywords you’re using, then, outranking them becomes a challenge. Luckily, most e-commerce stores ignore high-traffic generic key phrases, offering you a distinct advantage.

These keywords are often subcategories or product variations that can generate great traffic each month but are too small for giant e-commerce stores to prioritize. That means optimizing your pages for such keywords offers your site the ability to outpace your competitors and probably the giant stores.

5. Make sure that your pages load fast

Page load speed is one of the factors that search engines consider when ranking websites. If your website pages load faster than your competitors, then, you will be rewarded a high rank in the search engines.

Note that optimizing a page load speed is associated with short-term costs. For instance, you will need a professional developer. However, the long-term benefits in terms of SEO and conversion out weight the cost of hiring a professional developer.

6. Double check the e-commerce store’s on-page optimization

Most e-commerce stores aren’t configured for on-page optimization. Thus, configuring your e-commerce platform for on-page SEO will drive your site a notch higher in the search engine rankings. Make sure that your content, title tags, images, and other aspects of on-page SEO are handled excellently.

7. Use social media

Effective social media marketing is all about consistently sharing the right content that is relevant to your audience and engage your customers and prospects always. Avoid spreading yourself thin by using every existing social media platforms. It’s wise to focus on channels that your target audience is using.

8. Don’t ignore email promotions

Design your e-commerce store in such a way that your customers can subscribe for regular updates. This will allow you to send them highly customized regular promotional emails. Remember, your customers are interested in how your product is likely to benefit them. Thus, they will be more interested in email promotions that offer great discounts and other details about products that meet their interests.

Slow and steady will win the race: E-commerce industry is associated with a steep competition but using the right SEO digital marketing strategies in the right way will help you outpace your competitors in the long-run. Using diverse, proven SEO strategies will improve your chances of success.


Catherine Park is a professional Content Writer and a blogger with full of energy and positivism. She is expert in writing exclusive contents on business and technologies that are helpful for large enterprises, SMEs and business startups.

Local Link Building – 3 Great Ways to Get Authority Links for your Local Business

The power of SEO is not lost on local business owners. Ever since the advent of the Internet, customers have been moving away from the old-school ways of finding companies, such as the Yellow Pages. Nowadays the first thing most people do when needing to find a product or service is simple, they “Google it.” Thus, it is crucial for business owners to get in front of those customers when they go Googling.

The best way to do that is through SEO, but ranking organically can be hard. While SEO consists of the basic fundaments of links and content, breaking through the competition can prove a challenge for many.

Probably the hardest part of this process is the link building. It’s arguably the most important part of SEO, but can be very difficult to do correctly (which is one of the reasons Google rewards it so much). However, it doesn’t have to be hard, and today we will go over some tips that can help you secure authoritative and relevant links to your local business.

Tip #1 – Collaboration

This tip is one of my favorites because it harkens to a very old school technique, ye olde “link exchange.” Years back one of the main tactics for businesses was to exchange links to either other, usually on a dedicated “links page.”

This was a decent strategy, mutually beneficial to all involved. However, as SEOs tend to do, we ruined a good thing. It became extremely messy, links pages became long, keyword stuffed and spammy, and “reciprocal links” were rumored to be devalued.

However, when you take the underlying principle and build upon it, it’s not half bad. It comes down to collaboration and cross-promotion with other business owners (ideally not direct competitors).

This shouldn’t be done with some random link on a links page, but rather with a thought-out piece of promotional content, or strategic cooperation or partnership. Here are some examples:

  • “Industry Roundups” are essentially very large link exchanges, except they add a layer of promotion (getting featured in an article, ego bait of a headshot and byline), and a layer of value (insights from industry experts). This can gain backlinks and rank. Try doing that with a links page.
  • Reach out to local business owners in different cities. They don’t compete directly with you, but their websites are extremely relevant and would make a perfect source for a link.
    • Offer to contribute or trade content with them. Reciprocal links be damned, if you can get cited in a quality article, go for it.
    • Work out a referral partnership, as sometimes companies get calls from outside of their coverage area. Be sure to get listed on their site as a “Partner.”

You get the idea, work to build rapport with other business owners and eventually it will work out in your favor. I like to say, “there is a link hiding in every relationship.”

Tip #2 – Events

This is probably my favorite tactic for local businesses to use, largely because it gives them an excuse to do standard marketing and promotion, and has the side effect of generating links that will benefit your SEO in a long-term way.

First, I’ll let you in on a little secret. There is very little differentiating “white hat” link building from “getting press coverage.” Whether the press is the New York Times or local mom bloggers, getting naturally occurring mentions and citations in various publications is what link building is all about.

The trick comes down to doing something that is press-worthy. Unfortunately, there is no secret recipe for getting mentioned in the press. However, we do have the advantage that most journalists and bloggers are always on the lookout for something to write about.

That’s why local events are so great because they combine local relevance, an excuse for promotion, and a press-worthy happening, all in one. When doing this with SEO in mind, we take total advantage.

Here’s the process in a nutshell:

1. Pick an event you want to host/sponsor; it could be:

  • Charity fundraiser
  • Block party
  • Industry seminar
  • Community organizing
  • Something specific to your niche

2. Prospect all the various outlets that would make mention of your event:

  • Local newspapers
  • Local blogs
  • Niche blogs
  • Vendors/Partner Websites
  • Industry Associations
  • Event Calendars

3. Set up a website for the event, a press release and a flyer:

  • Host on your company’s website, or:
  • Host on a dedicated microsite, but if you do this you’ll want to 301 redirect it to your companies site at some point to gain the SEO juice.

4. Set up a Facebook Page, along with a Facebook Ad Campaign to promote it.

5. Send out a promotional e-mail, phone calls, and start the ad campaign.

6. Make sure to ask nicely after the fact for links on all your blog posts/news mentions.

See what I mean? You are doing something worthwhile, and the side effect is links. This is the best way to go about link building, since people are hip to the link building gimmick at this point, and are looking for real value.

Tip #3 – Local Scholarships

This is another tactic that has a little bit of a jaded history. Scholarships have been used as a gimmick to attain backlinks from .EDU sites for many years now. Like I said above, when SEOs find something that works, we ruin it.

However just as with the link exchanges above, if we add on layers of real value, the underlying strategy is solid. Consider this:

  • Scholarships are a way to give back to your community.
  • They can help obtain talent for internships and employment in your niche.
  • They can be niche or location specific (but probably not both, as its too slim a segment).
  • They can be combined with other promotions/events.
  • They are totally newsworthy, especially in niche and local publications (if you were a journalist in a small town, wouldn’t you cover a scholarship that’s specific to your county?)

They are also not very expensive when you consider it as a marketing expense. I prefer to go for a $1,000 scholarship (although many will cheap-out for $500). If you can obtain 30 press mentions or links from .EDUs, that’s $33 per link. I don’t know about you, but I’ll take that any day of the week.

Here’s a quick summary of the process:

1. Decide if the scholarship will be niche specific (legal, vocational, technical, artistic), or location specific. As an example, Empire Maids has an NYC specific scholarship, which works for them because it’s their coverage area, while Lucid Chart has a design specific scholarship, as they are a visual design company.

2. Think of a unique take on it, to give it a spin that will appeal to bloggers and journalists. Should it be video submissions? A maker/builder contest? An essay submission? Have this be something you care about, so it’s not a bore going through all the submissions.

3. Put together a beautiful landing page. Doesn’t have to cost a ton, but should include all the relevant information and an area for students to submit. Make it pretty; people will be more likely to share and link to it.

4. Prospect, prospect, prospect. First, you want to get all high schools or universities that have an “External Scholarships” page. Here are some handy Google searches that will surface these for you:

  • inurl:k12 “external scholarships”
  • site:.edu “external scholarships”

Secondly, you want to prospect all the local or niche blogs/publications that might be interested in this. Go after every local newspaper, local blogger, and even University blogger you can track down.

5. Put together a well thought out, and descriptive e-mail about the Scholarship and what it means to you, your community and/or industry. Again, this is all about publicity, not about link building, so don’t mention links until after the fact (and only if necessary).

That’s it! You can get more or less aggressive (i.e., facebook ad campaigns), but that’s up to you.

Conclusion

Link building can be hard, and frustrating, but that’s part of what makes it so valuable. The competition will not take the extra step to find success, which leaves the door open for you and your company to dominate. These few tips can help you acquire some backlinks, but more importantly, if should motivate you to think outside the box when contemplating publicity for your business.


michael hayes

Michael Hayes is founder of Darby Hayes Consulting, a NYC based digital marketing agency. He can be reached at mike(at)darbyhayesconsulting.com.

 

How to Optimize Your Blog Posts for SEO

Blogging is a fantastic way to improve your brand’s reputation in its industry and attract more people to your company’s site. But it takes more than just great content to get people to visit your blog. You need to make the most of your content with the right search engine optimization (SEO) tactics. By optimizing each blog post using the methods below, you’ll increase the visibility and reach of your blog.

1. Conduct Keyword Research

Every blog post needs one primary keyword. This is the subject of your post, and you can also use a couple of variations on it. Good keywords are those that align with both the content in the blog post and your target audience’s purchasing intent. The most important thing to remember about keywords is that they should be a natural part of your post.

It’s almost always better to target long-tail keywords, which are longer, more precise search terms. There are two big benefits with these keywords. First is that visitors searching for long-tail keywords are often more ready to buy something than those just looking for general information. Second is that there’s less competition in the search results for long-tail keywords, making it easier to rank your page higher.

There are many tools that can help you choose the right keywords, such as Google Keyword Planner, SEMrush, Ahrefs and Moz Keyword Explorer. When considering a keyword, make sure you look at how many searches it gets per month, how competitive it is and if there are any competitors of yours with high-ranking pages for that term.

2. Use Keywords Throughout Your Post

When you’ve chosen a target keyword, you need to use it correctly to get the best results from an SEO standpoint. A good keyword density target, which is how much you use the keyword in the post, is about 1.5 to 2.5 percent. Let’s say you write a 1,000-word article. You should have your target keyword in the article about 15 to 25 times.

This may sound tricky at first, but there are actually a few key places you should include your target keyword. These places are the title, the page URL, headings and sub-headings, the meta tag, and the introductory sentence and concluding paragraph. Sprinkle it in through the body, as well.

The two most important places are the title and the URL. Keep your title to 65 characters or less since Google will cut off longer titles. If your title is longer, make sure to include your keyword at the beginning, as seen in the example below.

The key here is to produce reader-friendly content. Don’t sacrifice this just to slip the keyword in a couple of more times. You may end up getting a penalty from Google for keyword stuffing.

3. Optimize Your Meta Description

When web users look through the search results, the meta description is the text displayed underneath the title to your page that explains what the page is about. They can read this and decide if they’ll check out your content or not.

After the page title, the meta description is the second-biggest ranking factor, which makes it imperative to use your target keyword in it. What you write is also crucial here, because you’ll only get people to visit your site if the meta description is engaging them.

4. Be Careful with Topic Labels

Topic labels, also known as tags, are a way for bloggers to categorize their posts. Although these can better organize the content on your blog, they can also cause problems if you overdo it with them.

You’ll run into issues with your topic labels if you put too many on a post or if you have several similar tags. For example, if you write a post about blogging and tag it “blog,” “blog posts” and “blogging,” the search engines could punish you for using similar tags.

Your best bet is to come up with a list of about 15 to 25 tags that fit your blog. When you write a post, choose up to three tags to use.

5. Optimize Your Images

Images spice up your blog posts, which is why content with relevant images gets 94% more views than content without relevant images, according to CMO Council. Large walls of text can turn off readers, and images break up the monotony. Of course, your images need to fit the content of the post to be effective.

When you put images in your posts, there’s a simple way to boost the post’s SEO. Put your target keyword in the alt text of the image, as that’s what search engine bots look at to determine the content of the image.

6. Include Internal and External Links

If you’ve ever found yourself spending hours on Wikipedia jumping from page to page, then you know why you should put internal links in your blog posts. Some benefits of internal linking include increased page views, reduced bounce rate, and better crawling and indexing (it surfaces your other relevant and authoritative pages to search engines). These internal links must be natural and not forced.

It’s also good for SEO to add a couple of external links on each post. Your readers will appreciate being able to get more information or see your sources.

7. Promote Your Blog Posts

Social media is an excellent tool for getting your blog posts in front of a larger audience so make sure to share all your posts on your own social media. To get your content shared more, include social sharing buttons on each post, allowing readers to easily share it across their social network of choice.

Keep in mind that your blog posts aren’t going to be ranking in the top 10 immediately. That kind of search authority takes time. But if you publish new posts often and optimize them with the tips above, you’ll gradually improve your search rankings and the amount of search traffic your site gets.


qurban

Jen McKenzie is an up-and-coming author from NY. She usually writes on business, marketing and HR subjects. When not at her desk, you can find her taking long strolls in the countryside or enjoying her free time brushing up on photo editing. You can reach Jennifer @jenmcknzie on Twitter.

 

5 Popular Content Marketing Myths You Shouldn’t Believe in 2018

As internet trends come and go, they can cause you to abandon your current content strategy and adapt to new practices. By the same token, many of yesterday’s tactics have lost their effectiveness. Protect yourself by learning about five popular content marketing myths that you should ignore in 2018.

Any content will do

Avoid the mistaken belief that practically any content will help you achieve your goals. Instead, you need to understand the people who comprise your audience and use that knowledge to create an online experience that matches their expectations.

Additionally, you must avoid the myth that quantity matters more than quality. If you get in a rush to publish online content, its quality might be diminished, and fewer visitors to your site will have the experience that they’re looking for.

Rather than taking a hasty approach to content, plan your editorial calendar, including the topics and titles that you will cover in coming months. Plan your content and then make sure it has the quality and information needed to engage your audience.

Content Marketing isn’t for “boring” industries.

Sometimes industries and products are so exciting that the words practically leap from your mind onto the page. Other times, you might not understand why anyone would be interested in your content. In either case, what you write matters, as well as how you write it.

In other words, content marketing works for every business that wants to engage their audience and build relationships. The key is to publish high-quality material that solves real-world problems for prospects and customers while adding value to the marketplace.

Anyone can create great content.

Try thinking of content creation as you would think about working on your vehicle. You can do simple things with your car such as inflate tires and refill fluids. However, when the time comes for an engine overhaul, you instinctively look for an expert mechanic.

So, consider involving yourself and your team in the production of basic content while allowing expert employees or freelancers to do the “heavy lifting.” For a freelancer, you can expect to pay between $20 and $30 for each article.

If you get your employees to do the work, consider offering them a chance to work remotely. Doing so can reduce your overhead while substantially increasing employee productivity.

Content marketing ROI can’t be measured.

Every business wants to get ample returns on the money they invest at every level. Unfortunately, many business owners and managers believe the myth that they can’t track the returns generated by content marketing. This isn’t true.

In the end, the goals you set determine how you will measure ROI. So, when you execute a content marketing strategy, you have the responsibility to set goals that contribute to your mission. Also, you need to define relevant metrics that allow you to measure progress.

You can always measure things like page views, downloads, visitor time on site, gathered leads and conversion rates since it’s the engaged website and social media visitors who will contribute the most to your profitability.

Good content is all you need

Don’t believe the notion that, by publishing high-quality content, you can forget about other content marketing issues and SEO.

Even if you have created the most valuable content on the web that precisely meets the needs of your audience, you will still need to promote it. Needless to say, content promotion is a specialized field of its own. In other words, you can’t just promote a Facebook post or tweet and consider the job done.

Instead, spend time optimizing your content to meet the queries of the search engine users that you want to reach. Furthermore, when the time comes to expand your audience, you can utilize PPC and guest-blogging campaigns to promote it.

In conclusion, you have a lot of myths to ignore in 2018, if you want to succeed in content marketing. As you adjust your beliefs, remember that creating a new and successful strategy takes time and effort.


qurban

Jen McKenzie is an up-and-coming author from NY. She usually writes on business, marketing and HR subjects. When not at her desk, you can find her taking long strolls in the countryside or enjoying her free time brushing up on photo editing. You can reach Jennifer @jenmcknzie on Twitter.

 

What are the key trends and tactics for SEO in 2018

With the year changing, you too need to upgrade your SEO techniques as well. We all are aware of the basic tactics like providing the quality content and use of rich words but they have become a too mainstream, and about every person now uses them. If you want to get in the game, you need to upgrade your techniques which have never been used by anyone before. Try to think out of the box this year. The goals are same as before, that is, increasing the traffic on your blog.

Here are some new strategies to adapt to SEO in 2018.

Know your audience

Make the reader stay a little longer. Always know what people are looking for. What is the point of attracting people to your blog, when they are going to see the content and leave in no time? Make sure that the content is compelling enough that once the reader comes to your blog, they cannot go without following you.

Make your website design much more comfortable for anyone to understand. You should be acutely aware of the fact that sometimes people do not have much knowledge. If they need anything, it should be there on the screen. Make categories if your content is all over the place and organize it in a manner that it looks appealing in first look.

Always keep your blog statistics in check. If you try out a new thing, keep the track that if it is helping in increasing the traffic or not. Keep checking the blog from user’s point of view. Your blog should always load super fast. At first look, the viewer should feel like he has ended up at the right place.

Audio searching

If you are anything like me, you would be loving audio searching. If you have noticed that in past couple of years audio searching has become more and more common among the people. Well! It is time-saving, isn’t it? Make sure in 2018; your blog is audio searchable. It merely means that you should be using more of a natural language than a formal one. The keywords should be extended and should simply consist of phrases rather than just words. For example, rather than using “bookstore in Manhattan” you should use “nearest bookstores in Manhattan” or “most famous bookstore in Manhattan.” See that 2018 has just started and you are already in competition, all the more prominent platform is already offering this, and before you know, everyone is going to adapt it.

Work in teams

If you are running out of ideas, that’s because one mind has been working the whole time. Remember, there is no need to go with the one-person show. If you can get any other persons help, just go for it. Try to work in the form of a team. Discuss the latest ideas with your team and try to get their point of view as well. If you have a mindset on something. Other might be thinking ahead of time. Matthew Woodward is one of the most prominent bloggers in this world. In his tutorials, he illustrates how he has achieved so much in no time. He works with his team.

Google featured snippet

All you need to increase traffic is by appearing at the place 0 in the google search. It’s like a blogging dream. Now we know its every person blogging dream, the key point is that how to achieve it. Well, Google has offered a feature, it’s called “google snippet.” Before you get started, you need to know what google snippet is. It is basically, a summarized content present on the top of the search page. You cannot create your snippet, but you can always look for other people snippets. Google snippet has been around for a while now, but not many bloggers paid attention to it. But with passing time people who are looking to increase the traffic on their blogs are taking an interest in “google snippet,” and according to many bloggers, it has helped them immensely in achieving more traffic.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

Ways Responsive Web Design Benefits Your SEO

It has been more than two years since the number of visits to the web from the mobile devices surpassed those from desktop computers. This has opened a lot of new opportunities for digital marketers all around the world, but not all of them could understand the potential value and necessity of using responsive web design.

Responsive web design has become an answer to UX testing, as one of its main characteristics is to automatically format the website to the desired size. Having a mobile-friendly web design is essential if you’re planning to achieve anything with your site. Even search engines are emphasizing the importance of responsive design when it comes to positioning in the search results. So, it’s evident that having a responsive web design is beneficial to your SEO, and here’s how.

One URL to Rule Them All

One of the most useful features of responsive web design is most definitely the ability to create the transition to it. This way, a site owner can keep the same URL, all the backlinks, and even the authority over it. This means that you don’t have to develop a separate mobile version of your website with building links and all that it includes.

From the SEO standpoint, developing a separate mobile website means you will have to work on optimization campaigns for each website you have. It’s a lot of work, and it’s a bit obsolete, and Google, amongst other search engines, recognizes when your website is mobile or desktop only. This means that desktop-optimized sites won’t appear in searches from mobile devices and vice versa. With that in mind, using responsive web design is the only thing that makes sense, because, with it, you get the best out of both.

Incredibly Low Bounce Rates

It doesn’t matter how beautiful your website looks on a desktop if it’s not optimized for mobile. It may be the best looking site there is, but if there is no mobile friendly version of it, every single visit from a mobile device will be extremely short. It has happened to most of us, you’re browsing the web, and suddenly you’re on a website which you have to zoom in and horizontally move around quite a lot. It gets frustrating very quickly, so it’s perfectly natural that such sites have quite high bounce rates.

Bounce rates are basically a signal to search engines which shows them the satisfaction level for users. When people leave your website after a short time, Google takes it into consideration and drops your search rankings. This leads to less traffic and shortens your reach. With responsive design, there are no such problems. With proper formatting, each user has the same experience, no matter how they reach your website, and it helps you lower the bounce rates significantly. User experience has to be a priority if you’re fighting your bounce rates, and responsive web design should be the best weapon for that fight.

Great Loading Speed

According to Google, the best practice there is for mobile pages is to load in one second, or less. The average loading speed for a mobile page, however, is around 7 seconds. Having a separate mobile website requires from your visitors and users to be redirected to a different URL, and this takes up quite a lot of time. Using responsive web design changes this. As it basically has only one URL to load, and it’s optimized for mobile devices, responsive design can make quite an impact. When Google is stressing the importance of mobile loading speed, the smartest way to boost your website’s reach and position is to listen to them.

Google Encourages Responsive Design

 

Almost every major digital marketing and SEO company listens to Google. It helps them stay on top of their game, and it helps them understand how to approach their users, clients, and visitors. Knowing that Google is the best and the biggest search engine in the world, it makes sense to follow their instructions, and they are always emphasizing the importance of responsive design.

Responsive design helps Google understand websites in a better fashion. It’s much easier to see the optimal user experience and get all of the necessary data from websites with responsive design. Responsive design also helps Googlebot, as it eases the process of analyzing the content of the website. All of these factors contribute to putting your website higher in the search results, so responsive web design is something that can boost your search engine optimization quite a lot.

Final thoughts

These are just some of the benefits of responsive web design when it comes to SEO. As it improves the UX and helps with better positioning in the search results, it also helps your digital marketers get appropriate data and analyze it in the best possible way. It can help you achieve a lot, so if you haven’t thought about it already, it’s safe to say – now is the time to cross over to the responsive design.

If you are looking to improve the responsiveness of your website and SEO, talk to the company that offers some of the best SEO in Vancouver at Coronation Internet Marketing. We offer a free, no-obligation, consultation. Call today!

Effective SEO Techniques That Will Work in 2018

Search Engine Optimization has been a rapidly evolving field. From the early days of merely stuffing keywords onto a page to the more recent trend of having a large number of high authority links, the techniques have adjusted to match our current technology. With 2018 fast approaching, the SEO landscape is once again poised to make a noticeable shift. Here are five techniques that will be crucial to outranking your competition.

1. Use Structured Data to Stand out Among Other Websites

It used to be that the only ways to drive clicks from search engine rank placements were either to rank high or have a very targeted title tag to convince users to click through to your website. Now, Rich Snippets do even more to draw the eye towards your site, giving you a better chance to win clicks.

Rich Snippets are META data tied to your site which can be highlighted text, author profile pictures from Google+ or images found on your website. There’s a whole host of code markups that search engines use to categorize the pages on your site, and many can be found on Schema.org.

2. Optimize PageSpeed for Faster Loading

If your website takes longer than 3 seconds to load, chance are it will never outrank strong competition in SERPs. Your visitors will try to find relevant information on your page, be annoyed at waiting, and leave the page. A high bounce rate due to slow page loading can have a negative impact on your rankings.

To combat this and provide a better user experience, Google has their own PageSpeed tools to help you analyze and optimize your website’s code. By starting there and taking the proper steps, you can decrease the load times and retain more visitors.

3. Lockdown Your Branding for Linkless Backlinks

Backlinks have always been a key element of SEO, and that’s not going to change anytime soon. Google and other search engines need some metric to track just how credible your website is, and linking to it is a sure vote of confidence. But it’s even possible to earn clout on the web without a URL pointing to your website.

The more high-quality websites are talking about and mentioning your brand and website; the more search engines will take that into account. With SEOs having found how to game the system with links for years, search engines have had to determine who the real influencers are and how people are talking about them. By tying your brand and website together effectively, you can be recognized by more than just your website URL.

4. Quantify Objectively High-Quality Content

For years, Google and SEO experts have said quality content was the best way to influence higher search results. While that’s been a correct assessment, it’s been exceedingly subjective what that meant. Hiring a professional writer or creating a lengthy, exhaustive guide for your niche has had mixed results. The truth of the matter lies with what other websites are doing and how you can improve on their efforts.

A quick scan of what your competitions’ websites are aimed at can give you a big clue into what both your visitors and Google are looking to see from your site. Educating your potential customers on the confusing aspects of your niche can also help, similar to what is found on Brilliance’s website. They have an extensive library of educational resources to assist new customers in understanding the process of selecting the right jewelry. Sometimes it might be tempting or exciting to reinvent the wheel, but simply taking your website from where it is to where it needs to be content wise can make a big difference.

5. Tap into The Expanding Mobile User Base

Voice search is convenient, quick, and highly responsive. Users on mobile devices are typically looking for an answer or problem solved quickly. By optimizing your website for mobile devices, you can outrank your competitors who may not have taken the same steps and are lagging behind.

Google is expected to launch their mobile-first index sometime in 2018, so taking steps to prepare for that is crucial. Catering to a new crowd can yield desirable benefits to your business.

As the SEO landscape changes, so too will the techniques required to navigate it successfully. By keeping up to date with these trends as they develop, your business and website will better be able to capitalize on them in 2018.


nick rojas

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for start-ups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

Non-Linked Brand Citation: Why You Should Use This Link Building Strategy

People often think link-building is one of the hardest parts of the SEO process. Sure, with Google now cracking down on excessive hyperlinking and spam tactics, it’s a valid argument. However, it’s only difficult if you insist on using traditional methods.

These days, it takes out-of-the-box thinking and marketing prowess to create reliable and authentic brands. While traditional link-building still has its place in making this happen, there’s now a greater focus on using a non-linked brand citation. In this article, we look at what this means, why you should care, and how to include it in your link-building strategy.

Firstly, what is a non-linked brand citation?

In simpler terms, “non-linked brand citations” are also known as a “brand mentions” or “implied links.” Compared to “express links” (backlinks or hyperlinks), they are exactly as they sound – references or mentions of a brand or website without an explicit link. These references could be anywhere – in the body of a blog post, a comment on social media, web page, or customer review.

But why are they so important? Well, let’s first establish some context. For anyone involved in SEO, it’s common knowledge that it’s an ever-evolving field. Back in the day, stuffing websites with keywords and hyperlinks would help build a brand’s authority. But this kind of strategy is outdated, and now has the reverse effect. Today, the focus is more on content.

This modern approach aligns with Google’s Panda patent, which suggests that the search engine is giving greater importance to brand mentions – whether this is to better measure a site’s authority, devalue the irrelevant spamming of links, or increase the potential for direct traffic. Either way, it’s clear that brand mentions are crucial to building authority. However, it’s a strategy that people often forget to include, even though it works great for brands both big and small.

Why should you use them?

To start, using non-linked brand citations is a 100% white hat SEO strategy. That is, it’s a way of improving search performance without compromising integrity. Not only does this keep Google happy, but it also helps to create ethical and sustainable websites and brands.

As mentioned above, using this SEO strategy aligns with Google’s evolving algorithms. For brands, it helps create a more naturally balanced backlink profile, provides better protection against manipulation, and boosts branded search. Plus, for SEO experts, there’s no need to start from scratch – brand mentions are easy to find, monitor and transform into high-quality links.

How to do this fast using Scrapebox

Turning brand mentions into links is one of the easiest and most effective link-building strategies out there. It increases a brand’s authority, and search rankings help establish new relationships with reputable websites and offer greater audience insights. But to use brand mentions, you need to discover them first.

Enter Scrapebox. This powerful SEO tool is known as the “Swiss Army Knife of SEO,” renowned for its different capabilities – from extensively harvesting URLs and keywords, to verifying links and in this case, researching non-linked brand citations. Here’s a step-by-step guide on how to do this:

1. As an example, let’s use http://coronationim.com. Now, open Scrapebox, test if you have a working proxy (you will need them!), then type in:

  • intext: “domainname.com”
  • intext: “domain name”

Tip! If your domain is focused on a specific market besides the US or global you can add it to the search query. E.g., for France add site:fr, for United Kingdom site:UK, etc.

  • intext: “domainname.com” site:fr
  • intext: “domainname” site:fr

2. Click “Start Harvesting,” then click first three search engines and click “Start.” When harvesting is done, click “Exit to Main.”

3. Time to get rid of unwanted URL’s. Do this by clicking “Remove/filter” and then:

  • Remove Duplicate Domains
  • Remove URL’s containing and type in: .pdf and click “ok”
  • Remove URL’s containing and type in: wiki and click “ok”
  • Remove URL’s containing and type in: google and click “ok”
  • Remove URL’s containing and type in: facebook and click “ok”
  • Remove URL’s containing and type in: directory and click “ok

4. In URLs harvested, click the right mouse button and choose “Copy All URL’s to Clipboard.” Then:

  • Open NotePad++, paste URL’s from Clipboard and click “CTR + F” (for Windows) or “Command + F” (for Mac) and go to tab “Replace”.
  • In “Find What” paste: (((https?://).+[^/]+$)|.+)
  • In “Replace” paste: $2
  • Remember to have ticked “Regular expression”.
  • Click “Replace All” – this will get rid of homepage URL’s, and non-linked citation will be only on article pages
  • Copy URL’s that are left and return to Scrapbox

5. Click right mouse button again in URL’s Harvested window and choose “Paste/Replace from Clipboard (replace current list)

6. In this step, check on URLs if there are already clickable links – you don’t need these. Click “List” and choose “Transfer URL’s to Blog List for Commenter”.

7. In “Comment Poster” section, tick “Check Links”. There are only two active menus, but now you need to open “notes” or “notepad” and create a new file where you will paste the domain’s homepage URL’s in separate lines (with https and without, with www and without). For example, for http://coronationim.com it will look like this:

  • Save the file and return to Scrapbox.
  • Websites – click “open” and choose file that has already been created (with domains names)
  • INTERNAL – these are URL’s copied before when you clicked “Transfer URL’s to Blog List for Commenter”.
  • Now click “Start Link Checker.”

8. In the new window, click “Start/Recheck”. After checking if your domain already exists on harvest URL’s you will see:

Click “Export” and choose “Export links not found as text file” and save file.

9. Open Google Sheets and create a spreadsheet as shown below:

10. In column A (URL), paste URLs from the file that you saved “links not found as text file” and check them manually. After this, it’s time to start outreach!

How to recognize valuable links worth outreaching

When it comes to outreach, common sense goes a long way. Before getting in touch with websites, it’s best to avoid forums, directories, press releases, spammy websites and most importantly, negative mentions of your brand. Once you’ve settled on sites that are legitimate and relevant, it’s time to get in touch. This is where etiquette goes a long way. Here are a couple of tips:

  • Use https://hunter.io to find the website owner’s email address.
  • In your email, use their first name and make sure your content is customised and relevant.
  • Clearly and concisely communicate the value of what you’re asking for – and how it benefits them.
  • Ask kindly if they could insert a link to your website if they already mention it.
  • Outreach from your domain name – it holds more authority
  • Check back after a few days if you haven’t heard from them
  • Offer additional value if needed – e.g., your expert SEO skills

Just remember that when you’re outreaching, you’re talking to real people. So don’t communicate like a robot or use overly technical language. Simply be genuine, engaging and straightforward.



jaroslaw-sJaroslaw started his career in SEO 8 years ago and since then, has been a part of the evolving tactics required to get success online. Now focusing on Content Marketing and Link-building strategies, he always keeps in mind that quality is more effective than quantity. As a Content Marketing & SEO Specialist at Web Profits, Jaroslaw provides clients with custom campaigns to increase their online profile.

Plumber & HVAC SEO: How to Start Content Marketing

Content marketing is the creation and distribution of your content across several digital platforms. Content marketing is just so necessary if you wish to establish your plumbing brand on digital platforms, increase your sales and grow your customer base. Also, from the Search Engine Optimization (SEO) point of view, content marketing is genuinely so beneficial. It allows you to carry out different ad campaigns in the digital universe, while also being able to engage with your audience on social media. The truth is that content marketing is indeed a must when you are considering digital marketing for your plumbing or HVAC services. Take a look now at a few helpful suggestions if you are unaware just how to get started with content marketing for plumbers or HVAC technicians.

Define Just What Your Goals Are

It is vital that you set up your business goals before you get started with content marketing. Doing so will assist you in answering just what you can do with content marketing. You will then need to create a content marketing strategy to help fulfill your business goals. Just some of the goals you may want to consider include increasing awareness about your HVAC or plumbing firm, generating leads, increasing customer brand loyalty, educating customers about your services and increasing web traffic. Defining your goals will help in the budget planning for content marketing and will also help you to quantify the results achieved. An example is something like this. Your goal might be, over the next three months or so, to increase by 2% on Facebook your social media engagement. In line with this is that you will need to decide just how many content pieces you will require and what the cost will be to produce them.

Identify Your Audience

Your audience is not everyone in the online world. Part of your audience might be disqualified by things like wrong age or wrong geography. This means that you cannot market your services to everyone. By adequately knowing the audience to target, you can create valuable and relevant content that they will be interested in receiving. Correctly handling this will not only help to pitch your plumbing and HVAC services better but will also keep you from wasting any money or time on an audience that is irrelevant. If you have some different target groups, you can create content designed for each of them and promote it accordingly. As an example, if you cater to both businesses and individual customers, you can fashion separate content appropriate to each group.

Analyze Your Current Situation

It is essential that you analyze your current SEO ranking and your social media engagement so that you can determine as to just what should be improved. It will also help you decide if you have sufficient resources and capabilities to execute your content marketing strategy properly. If the answer is no, you might have to consider outsourcing your marketing to a professional firm or perhaps hiring some skilled people to address the situation. You can also check just what sort of content has gained more traffic to your website in the past if any. Getting this done will assist you in planning your future content.

Creating Content

Canada Furnace Videos and Images

Example of how Canada Furnace – Kelowna uses video and images on their website.

Content can be created by you in the form of videos, images, blogs, etc. Better engagement, particularly on social media platforms, tends to come with pictures and videos. In fact, a good plan is to have some pictures of the quality plumbing work you have done to be displayed. You can also boost your social media engagement with some funny images. When the subject turns to blogs and videos, your audience can be educated with different topics like “choosing the correct HVAC system for your home,” “tips to maintain your drainage system properly,” “what things to be aware of that your HVAC system might need repair,” etc. Also, to help to educate your intended target, it also helps to establish you as a professional plumbing firm.

When you create your content, it is vital you keep in mind the goals of your company. To best increase the awareness of your brand, your reader should want to know just who created this content that they have just consumed. If increasing lead generation is your goal, content should be sales-oriented. You want to get across to the reader the fact that you are indeed the best plumber or HVAC technician available to them. If increasing social media engagement is your goal, creating content that is casual and engaging will get the job done. And here again, the cost of your content will be defined by the goals that you have. If it is educational content you are looking to provide, it is detailed information that you will have to offer. This means that you will have to increase your blogs word count. Also, your video content is going to have to be longer. It goes without saying that with the length of the content being longer, the cost will be higher.

Promoting Content

If your content is not distributed to your target audience, it is useless. This is why you want to promote your content with the aid of multiple digital platforms like online advertising, SEO and social media. More people are going to get to know about your services when you post on social media pages. The awareness of your plumbing brand is going to be increased if you build a good number of followers on a variety of different social media channels. The truth is that when people discover your content and find it useful, they are apt to share it with friends and family in need of your services. In this way, your post will be getting maximum exposure. And to keep your company page on top of their newsfeed, post social media content on a regular basis. Be aware though that it is indeed a time-consuming task managing multiple social media channels. That is why it is highly recommended that you do make use of social media tools whenever possible to schedule your content in advance.

Uploading plumbing or HVAC service bogs on your website is still another organic way to promote your content. To help improve your website ranking, you need to create SEO-friendly content. To get this done, keywords will need to be added that, in a search engine query, your target audience will use. Keep in mind though that the addition of a few keywords to one blog post will most likely not be enough to improve your website ranking. It is so imperative that you continue working on the creation of multiple blogs that are focused on a specific keyword. Thus, you will need to create and upload blogs periodically.

The fastest way for your content to be promoted is through advertisement. That advertising content can be on search engines, social media or other digital media sources like YouTube, etc. It is highly recommended for a plumbing and HVAC firm to advertise on channels like Twitter, Facebook, and Instagram. Each of these channels has a different way of their users being targeted. If in your experience on social media, you have never created ad campaigns, it is best to seek the assistance of a professional social media advertising firm. You can get your website on the first page of specific keywords that you have selected with the aid of Search Engine Marketing (SEM). For your plumbing and HVAC services, SEM is merely a great way to generate leads. But always be aware that you must be careful while on search engines you are managing your ad campaign. Any mistakes with things like adding or removing keywords, geo-targeting, the bid price, etc. can genuinely make your campaign ineffective. You can also lose some dollars this way. The bottom line here is that you should consult a professional PPC management firm unless you have a precise knowledge of SEM.

Measuring your performance is vital to enhancing your content marketing efforts. Doing so helps you to make any corrections necessary. Now that you have these suggestions to guide you, you can get going with the content marketing for plumbers and HVAC technicians that you have been seeking. If you do need further assistance, do not hesitate to get in touch with an expert content marketing firm.

At Coronation Internet Marketing – Local SEO Vancouver we specialize in helping HVAC businesses increase their online exposure through SEO. Call us today for a free, no-obligation, consultation to find out what we can do to help you.