13 Step Digital Marketing Plan

digital-marketing-plan
In today’s competitive and ever connected world, your business can either flourish or decline based on your digital marketing plan. The difficulty can be knowing what tools to use, what works, what doesn’t and where to start. Thankfully the team at Grizzly, the leading Bristol SEO Agency, have created a step by step digital marketing plan to help your website gain some serious traffic.


Grizzly SEO Agency



jamieJamie FitzHenry is the founder of Grizzly, a digital agency based in Bristol UK.

How To Get More Traffic From Uncontested Keywords

uncontested-keywords
Sounds complicated, right? Wrong. These days, most highly searched terms have become too hard to rank for. What if there was a way to target niche terms yet get more traffic in the long-run?

This article aims to show you how targeting niche, long-tail keywords could be what your business needs to succeed. Forget those highly competitive terms and make yourself a micro-niche, long-tail expert.

How can targeting terms with fewer searches be better?

This one does seem hard to make sense of at first. But that’s until you start thinking about simple cost-benefit analysis. Yes – those broad, highly competitive terms do give you more visitors. But they’re also much, much harder to rank for.

Research shows that if you’re not on the first page of Google results, you might as well be nowhere.

That’s right – 11th place on Google might only return you about 1% of the total monthly searches for that term. In stark contrast – 1st place on the first page could net you a whopping 34% clicks.

Now think about how many people are trying to rank for those terms with hundreds of thousands of monthly searches. Some of the competition will have budgets of thousands. It can be hard to compete. Thankfully, there’s an alternative.

Instead of targeting those highly competitive terms and ending up nowhere near the first page of results, you can be more productive by making yourself an authority for terms that are much easier to rank for.

Forget those terms with 100,000 monthly searches and try looking at something with around 10,000. These terms should be much easier to rank for.

If you can get to the even just 2nd place for such a term – you could see 1,700 clicks according to the stats we already looked at. 17% of 10,000. Compare that to 1% of 100,000. That’s 1,000 hits. This doesn’t even include the theory that these niche terms should be much easier rank for as they’re simply not as highly contested. You could throw up ten targeted niche sites in the same amount of time it could take to rank for one long term.

So how can you fine-tune these terms and give yourself an easier route to more traffic? With long-tail keywords.

google-impressions

What are long-tail keywords?

Instead of only targeting “keyword” – try adding something at the beginning or end of the term to filter your results. One good example is “smartphone.” That’s a highly contested term with a huge amount of traffic.

Well, what about “Sony smartphone?” Or, you one step further: “Sony Xperia smartphone.” You can take this example as far as you like to try and give you the results you’re looking for. How about “refurbished Sony Xperia smartphone review.” That’s probably too niche even for this example, but you get the idea.

The great thing about long-tail keywords is that you’ll be able to set yourself up as an authority on EXACTLY the thing your visitors are looking for. This will already put you a step ahead of the competition.

What are some good long-tail keyword additions?

You want to try and use “active” keywords that people use just before they’re about to buy something. “Review” can work well, and so can the current year. People like to add the year to their searches to find as relevant information as possible, as the internet has lots of old reviews out there. Make sure you update it when the year changes.

Even things like “scam” can work. This suffix might seem counter-intuitive and negative – but people use this search when they’re close to purchasing but just want to make sure the product is legit before they do so. If you can be there to reassure them, you could make a sale quite quickly.

One of the best useful keywords to use for highly filtered traffic that’s super-close to making a purchase is “discount.” People only use this when they know they’re going to have to pay something, but they want to see if they can make a saving. If you can be there to offer them the discount they’re looking for – you could make the sale.

Try avoiding long-tail additions like “free” or “download.” Those are for people who are looking for a free ride and aren’t about to spend any money. Don’t waste your bandwidth on them and fine-tune your results by only targeting visitors who are motivated to spend money.

By targeting long-tail keywords, you could set yourself up as an authority in many micro-niches in a fraction of the time it takes to rank for one competitive term. Combine that with the highly motivated visitors you’ll be getting – and you can see how long-tail keywords could be what your business has been looking for.



peterPeter has a strong background in internet marketing and enjoys sharing his knowledge with those just starting out. He also writes for a private tuition service, Smile Tutor.

 

 

 

The Importance of Building Quality Links in 2017

quality-links-2017
Most people wonder how exactly quality link building can help a business nowadays and why should someone put so much effort into creating a quality link. The simplicity of the answers usually eludes people, you invest in a good SEO campaign to rank high with Google, and they consider quality links to be one of the most important factors in website ranking. It is that simple. Today, marketers focus on quality because it produces better results than quantity and it is a mark of an organic link building.

Furthermore, the rule of “get as many links as possible out there” no longer applies, as Google punishes website that tries to spam the Internet with many broken links. The fact of the matter is, if you want to make the best out of link building and generate more traffic back to your website, as well as improve your reputation, you should focus on building quality links. Here are a few reasons why building quality links are important in 2017.

Drive More Traffic

It is a well know fact that link building drives traffic to a website, but it is not as simple as it sounds. A few years ago, you would only need to produce any number of low-quality links and get them posted wherever you could to drive traffic. Now, it is about what you post and where that is important. You will drive more traffic from a quality link that is posted on a popular website with a good reputation than you would from a low-quality link posted on some unknown blog with low rankings. That is why it is essential that your links are backed by quality content that is relevant and informative to your niche and that you focus your link building on websites and blogs with good domain authority.

Quality Content Marketing

Honestly, excellent content is the key to creating quality backlinks and the key for landing them as well. If you supply great content, your odds of pushing links on popular websites and blogs will significantly increase. However, you cannot create random content and hope for the best. In fact, the more relevant, informative, and entertaining your content is the more likelihood that it will be widely accepted.

What matters more is that backlinks and content marketing coincide together, as content helps land backlinks and backlinks help promote content. That is why it is very important for your content to be spot on. Content that works best for backlinks is the one that has visual assets, list posts, original research, and data, as well as in-depth guides. If you want to score a quality link on a quality website, you will have to design your content well.

Quality websites expect your content to have images, videos, charts, infographics, and other visual assets. Just make sure you avoid silly mistakes such as large images that will make a mess. A straightforward and free image resizer can sort that out adequately. After all, the quality of your backlinks is crucial if you want higher rankings.

link-building-2017

Improve Your Reputation

One of the most important factors in determining the quality of the link is the page authority of the domain that links back to you. To put it simply, the more authority or credibility a page has, there will be a bigger impact from a link back to you. That means that if you manage to create a quality link that is good enough for a website that has an active community to link on their page, you will get better results and your reputation will increase as well.

Favorite websites do not link back to just anyone and you being on their page means you are worth checking out. The more credibility you generate from your link building, the hirer your website rank will be, but to manage to get links on useful websites and blogs your links must have adequate quality and a low level of spam.

Quality over Quantity

If you want to increase visibility and improve the presence of your website, then you want your website to rank high. And to do so, you will have to put some effort into quality link building. Quality links are not just important for promoting your website, but for building a good reputation and a name for yourself as well.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

 

 

 

A Detailed Guide to Advanced Search Operators for SEO

detailed-guide-seo

First things first, Google gets as much as about 78% of worldwide search volume, which makes it the biggest source of organic traffic. Perhaps so much so that you wouldn’t even want to bother with another search engine in most cases.

However, over the past few years, Google has gotten extremely stringent with SEO. If you’re aware of the recent SEO trends, you likely know that Google is penalizing sites with shady SEO practices more aggressively than ever before.

This certainly calls for some quality and well-thought-out SEO strategies, as those typical SEO tools are no longer going to cut it. So without further ado, let’s walk you through some highly advanced search operators that may turn out to be extremely useful in coming up with sophisticated SEO strategies that are both safe and efficient.

Advanced Search Operators

Allinanchor: This search operator is going to pull up all pages that are linking out to sites using a particular anchor text. For example, “all in anchor: Best SEO Company” is going to return pages that are linking out to sites using the words “best SEO company” as the anchor text.

Allintext: This is something you can use to find pages that contain particular words in their text. For instance, searching for “allintext: SEO checklist” is going to get you results that include the words “SEO” and “list.”

Allintitle: Similar to the above one, this search operator would return pages that have particular words in their title.

Allinurl: This will help you find URLs containing particular words.

Author: Google will only show you results from Google Groups that are newsgroup articles written by the author you’re searching for.

Define: This search operator is similar to the above one but would help you get definitions for what you’re searching for.

Intext: This is related to “allintext,” but has a slightly different use. For example, if you search for “Rand Fishkin intext: SEO” (without the quotes), then you would get results that mention SEO in the text, but “Rand” and “Fishkin” may not necessarily be referred to in the text.

Intitle: Similar to the above search operator, this helps you find results with specific words in the title, while the other words that you do not put after the search operator may be mentioned anywhere in the article.

Site: This search operator would allow you to restrict the search results to only the site you put after it. Example: “SEO tips site:getplusfollowers.com” (without the quotes) would only get you results that talk about social media tips from getplusfollowers.com.

Inurl: It works the same way as intext and intitle do, pulling up results that contain particular words in the URL while the other words that are not put after the search operator can be anywhere in the article.

Link: This search operator will only return all pages that link to a particular site. However, if you’re trying to find the external links to a site, you can use the “minus” search operator along with the “link” one.

For example, if you search for “link:google.com -site:google.com” (without the quotes), you would only get external pages linking to google.com, and not the ones from Google’s site.

Finding Link Building Opportunities

The beauty of these search operators is that they make it incredibly easier and efficient to find great link building opportunities, which can otherwise be very time-consuming and a downright tedious task. The infographic talks in great detail about how you can go about using these search operators to find link building opportunities.

Advanced Google Search Operators
Created by SEO Optimizers


brandon-gpBrandon Leibowitz, owner of SEO Optimizers, has been involved with digital marketing since 2007 with an emphasis on search engine optimization. He runs a sports blog as well called shralpin.com. His knowledge and advice has helped countless people improve their online presence.

7 Steps To Earn Natural Backlinks Using Case Studies

7 steps to earn natural backlinks with case studies featured image

How often do you write case studies?

We write more case studies than the typical blog posts because people like to read, share, and link to them.

A case study shows the challenges, the strategies employed, as well as the results a particular brand or website got. I will show you how to earn natural backlinks using this powerful content format.

Once upon a time in the history of SEO, all you need to rank your pages on Google’s first page is to stuff your content with keywords and build lots of link to it, and within a few days, your page will be sitting right there.

As you would expect, effective SEO is no longer about quantity, but the quality of links pointing to your valuable pages.

And if you’re wondering why it’s like that, this screenshot from Brian Dean gives a better clarity:

backlinko natural links

Brian is referring to natural links here. This is the type of links that will stand the test of time, and will not put your site at risk.

What do you consider a natural link?

Essentially, natural links according to Moz are those links that are relevant, useful, and flows smoothly into the context of the page. Often times, for you to get a natural link you don’t have to ask for it, but rather, you focus on creating quality and linkable content that people find irresistible and therefore share it.

Although, it’s difficult to earn links without inducing it, but while you’re making efforts to improve your organic rankings don’t go the unnatural way.

improve organic rankings

Google’s Head of Webspam Matt Cutts also stated that your links should be natural if you want to build a strong foundation for sustainable organic rankings.

 

matt cutts natural links

So, why should you build natural backlinks in the first place?

Typically, you’ll agree with me that the benefits of natural links are obvious. Alex Chris gave some good reasons why you should concentrate on building this type of links, below is an excerpt from his post:

benefits of these links

With that said, here are the seven proven ways to earn natural links using case studies.

Step #1: Begin With Why

Getting a link could ultimately improve your search rankings, but should you dwell on that?

I don’t think you should.

Instead, you want to go for links that will get you traffic first, because Google wants activity on your link. So “Your Why” for creating a case study isn’t solely to get links, but traffic and clients. And remember, traffic comes from delivering value.

How do you offer value?

Here’s the idea: You want to provide your audience with an actionable step-by-step guide to implementing what you’re talking about. For example, if your case study is about influencer marketing, then you must make it actionable so that readers can act on it immediately.

In his classic book, “Start With Why,” Simon Sinek stated that for you to succeed at anything, you must know your “WHY,” the purpose, cause, or belief that inspires you to do what you do.

simon sinek

Now, in your own case, your focus is to offer great value via the case study and in exchange, get lots of targeted traffic which will end up bringing you a good number of natural links.

Step #2: Identify Questions Through Market Research

The next step is to carry out market research and find out what questions people are asking regarding the topic you want to cover.
For me, the best place to get this is Quora.

For instance, why browsing Quora, I saw someone asking the question:

How can I generate leads for a B2B Civil-Based Startup?

Below is the answer someone gave to the question:

how can I generate leads for a B2B civil based startup on Quora

So, if the topic I want to cover in the case study is related to lead generation, after going through the answers to that question, I already know some of the things I should include.

As a rule of thumb, always create case studies based on questions that users are asking or topics that are complicated in a way.

Step #3: Pick Long-Tail Keywords

Now that we’re done with market research, we also need to know what keywords people are using to find the topic in the search engines.

Most people make the mistake of conducting keyword research with the assumption that they’re doing market research – but they’re not the same.

When it comes to keyword research, because of the competition is virtually every industry today, you need to focus on long-tail search terms.

One of the best tools out there for digging up long-tail variations of head keywords in any niche is KeywordTool.io

keywordtool-io

Using the lead generation topic as our example, input it into the search box (select Google.com from the options), and click on the orange search icon at the extreme right.

Here’s the result you’ll get:

keyword tool io result

As you can see, the highlighted section is just a tiny list of long-tail keywords that you can target. Each of these can be used for your case study. It’s that simple.

For example, your case study could have any of these titles:

  • Case Study: How 10 B2C Companies Used These Lead Generation Strategies to Grow Their Business
  • Case Study: 5 Proven Lead Generation Strategies To Grow Your Business

Better yet, you can get specific with your titles. Here’s an example case study from Contently:

contently genpact case study

Step #4: Choose a Topic to Create the Case Study On

A case study is meant to bring you leads and clients, so you need to be careful while choosing your topic. The truth is, you need to focus on customer needs, process, systems, and metrics to drive consistent traffic – which in turn will lead to more links.

traffic chart

For instance, if you’re a social media expert, you shouldn’t create a case study on search traffic or link building. Instead, you want to focus on social media and show examples of companies that got success, and how they did it.

Here’s an example from Conductor, a Competitive Intelligence and Search Engine Marketing Company. Their case studies are primarily about SEO, content strategy, and the exact steps they used to grow their client’s business.

Though the case study is gated (you need to opt-in to access it), but can you see how relevant it is?

conductor search light traffic growth

Remember that when creating your case study that it doesn’t have to come from you directly — it could be from other credible and authoritative sources.

Perhaps, your competitor was able to increase his client’s revenue by 37%, if that’s the case, you should share his case study instead. It’s totally fine.

Step #5: Curate Case Studies from Authority Sites

As I stated earlier, the case study must not be from you directly. You can also share other people’s success, but if you’ve implemented what you want to teach and it worked for you, it will be even better.
To find other company’s case studies, just go to Google and search with any of these search operators:

  • Case study + “put your topic here.”
  • Success story + “your topic goes here.”

For example, when I searched with: case study + “increase revenue” here’s what I found in Google:

case study increase revenue

As you can see, you’ve got more case studies to share with your audience. Interestingly, potential clients don’t want to know whether the case study is from you directly or curated, as long as it’s actionable they’ll want to work with you.

More so, other websites will link to this resourceful content because they’re hard to come by — they’re based on verifiable results — not everyone can provide that.

Step #6: Notify Websites That You Linked To

This is particularly applicable when you curate case studies from third-party sources. Creating the case study alone will not bring backlinks, you must persuade people to share and possibly link to it. You’ll do this by reaching out to people that will potentially link to you.

The best way to go about this is to reach out to the blogs you curated their case studies and notify them that you linked to them. They’ll love it, share it, and even link to it.

You can use this simple email script to contact them:

Hello [first name],

I know you’re busy, but I just wanted to inform you

that I referenced your case study in my latest resources.

You can check it out her: http://put your case study URL here

You can share it on Twitter if you think it’s useful.

Thank you.

[Your Full Name]

Keep your email short and straight to the point. There’s no need for unnecessary pleasantries.

You can contact them via email, contact page, or social media and let them know you mentioned them in your case study, they will check out the content, and if it’s good enough, they won’t have any other choice other than to share and link to it.

Step #7: Share With Micro-Influencers

The final step is to find micro-influencers and reach them via Twitter or Facebook. You can easily find these micro-influencers using Buzzsumo.

With this tool, you can uncover influencers who shared a particular post. These are the same people that would like to share your own post if it’s really helpful (it should).

In this instance, if I want to find out the influencers that shared a viral post that’s related to lead generation using Buzzsumo, it’s so easy, just enter the keyword into Buzzsumo search box, then click on “View Sharers.”

buzzsumo

Notice the highlighted link (View Sharers)? Once you click on it, Buzzsumo will show you a list of influencers that shared the articles.
You can now contact them via Twitter or Facebook and let them know that you have an even better article they might want to share with their audience.

Conclusion

Compelling content has made link building a lot easier. Sure, content comes in different forms, but a case study seems to connect with the right audience more intimately.

Google has evolved so much. If your content page doesn’t deserve to be at the top of the SERPs for your keyword(s), then any work you put link building might be wasted. Create more case studies, connect with micro-influencers, and earn natural backlinks.

I would like to hear from you, did you earn natural links from your case studies?


michael chibuzorAbout the Author – Michael Chibuzor is a Content Marketing Expert and founder of http://Saasbrand.com, a friendly brand that helps software marketing companies grow their business. You can reach him on Twitter @mikecoder