4 Creative Social Media Marketing Tips You Don’t Hear Everyday

Marketing has come a long way. It is the core process done by every business when a product is prepared for launch in the market. Marketing managers are responsible for a successful introduction of a product in the market. If done right, the product becomes a phenomenon. Otherwise, it becomes a failure.

The vast field of marketing has made it a proper degree, and its strategies and tactics are taught all around the world. But every study in marketing and each plan is focused on how to improve your product reach and make it likeable by the consumer so ultimately making him buy it.

Marketing is done through many ways, but marketers always look for new and creative ways of advertising which are most likely to get the job done and provide the most exposure and reach to the product. The modern platform where the world is being most creative is social media, plus it also harbours most traffic. Because of this, social media has caught the eyes of marketers and is being used for creative advertising.

But social media marketing is not a child’s play. Where it provides the most traffic, it also requires creativity at its most delicate and smart strategy to provide favourable results. Many newbies fail miserably at marketing only because they lack creativity and strategy. Well, worry not, we are here with a handful of creative tips which sure will boost your product reach and sales.

1. Trends are your Friend

Social media, although it’s only virtual and visual, it still is everyone’s high life. This life is considerably fast. Now and then we see another trend emerge and, no matter how silly, the public seems to follow it. If played correctly, these trends can be made useful and in favour of your promotions, creating a significant increase in your product advertisement and market. If you are wondering exactly how are we supposed to execute it, let me elaborate with an example.

Fidget spinners have been recently all over the internet so much, the internet broke. Many tricksters showed fidget spinner tricks; some did experiments with them while others sold a lot online. Each one of them gathered a considerable amount of traffic only because of fidget spinners being in trend. In fact, it is a brilliant idea to gain followers on Instagram fast.

Many advertisers, utilizing this opportunity, put offers of free fidget spinners along with their products. When people, searched for fidget spinners, the advertiser’s products also got featured, resulting in an abundant amount of traffic and sales.

2. Be Responsive & Interactive

It is always good to add the element of a little bit fun. People come to social media to relax, pass their time and laugh off at stuff. Be a short comic with the visuals you add to your advertisements as well as the description you put under it.

Also, many people ask questions in the comments section. You need to respond to each one of them but stay a little casual. Add puns to your responses, as well as laughable taunts. People forget modern day routine, but don’t forget the times when they laughed. In turn, they won’t remember the product, which will give you a step ahead of other marketers.

3. Go The Extra Mile

Always do the unexpected and in the most fantastic way. You need to stand out from the competition (given by other marketers of similar products) and prove to be unique. If you can trigger an emotion to the viewers’ hearts by your advertisements, you have sold your product.

McDonald’s once put an advert where the customers were greeted by Opera singers, and the customers laughed at the dramatic feat. The advert, because of its uniqueness, went viral and proved as an effective strategy.

4. Get Help

If you are failing at figuring out something creative for yourself, you are still left with plenty of options. Social sites feature a ton of creativity from a ton of successful artists, bloggers, singers and other content creators. Where their work is seen by an enormous number, they also do pay promotions. Sponsor them to do the tedious creative work for you and you are all set.

Being genuine and unique has always been the most eye-catching element in a successful marketing advert. In this ever growing competition for every product, the king is still the one who is creative enough with his marketing to stand out.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

9 Steps Towards Writing Effective Social Media Content

Effective social media content is good for your brand

Source: Pixabay

When coming up with a content marketing strategy for our brands, one of the most critical components is social media marketing. We create content to sharing it online via social media networks. There are over 3 billion social media users worldwide. With this information, it’s evident to see that creating effective social media content is crucial.

The following are nine strategies that you can employ to achieve this:

1. Concentrate On Your Reader

Your readers ought to be the primary target of your post. Even though most writers tend to focus on a wider audience, there are others that enjoy tailoring content towards a particular person or group of individuals.

Despite the fact that it’s not the only strategy to adopt, writing to one person portrays the desire connect with your readers.

2. Define Your Goals

Goal defining is one of the most important things to do

Source: Pexels

One of the first things to do is goals definition. Typical objectives include promotion of products and client engagement. Once your goals are set, you should remember that everything should point back to them.

Afterwards, think about how you’ll measure them. What will you use to gauge your efforts? Retweets, shares or comments? Everything should be defined in your social media strategy.

3. Choose The Right Social Media Sites

The more sites you pick, the more content you’ll have to create. Therefore it’s prudent for you to do one thing well than doing several things just okay. Ensure that you choose wisely so that you don’t overwork yourself.

As you’re selecting the ideal social media sites, remember that each channel needs different kinds of content.

4. Utilize The Language Your Audience Uses

The language you use should be the same as your audience’s

Source: Pixabay

Copy how they speak and the words that they use. Take a look at who reads your content or comments on your posts. Moreover, also look at their emails and social media updates. You can go ahead and request those that have bought your products to describe them back to you.

5. Repeat What Works

If an article about a particular topic is shared several times or gets a lot of hits, logic states that you create more content for the topic. Give your audience more of what they need.

6. Identify Your Clients’ Social Networks

Choose the network which your audience uses frequently

Source: Pexels

There are a significant number of social networks and channels that people use nowadays. Make sure that you publish and place your content where your clients tend to spend time in. The most common social networks include Facebook and Twitter.

7. Come Up With The Content

It doesn’t take much time and effort to create content. However, you should keep in mind that you’re creating online assets that will continuously provide value for you. For instance, a video published online that demonstrates how to do something will continuously educate your customers.

Blog articles, on the other hand, can be used for creating an online video. So if you are thinking about crowdsourcing content, for example, inviting guest authors to your blog, you may have to set some writing guidelines like the length of articles, images, and subtitles to be used.

8. Optimize Your Content

Content optimization is key

Source: Pixabay

If you imagine that simply writing and publishing is all that you have to do, then you’re mistaken. Your task has only just begun. You have to optimize your content. Some things to consider include:

  • Headline – Always come up with a compelling headline that will make people want to read your content.
  • Structure – Write subtitles that split your content into several segments that will attract your readers to your article.
  • Search – Write articles utilizing keywords that your readers would use to search for you online. Additionally, if you are publishing videos on YouTube, ensure that your content is optimized by coming up with a headline, a description, and keywords.
  • Social – ensure you have social media sharing buttons whenever you have content to share. Try not to make it hard for your audience to share and spread your awesome content.

9. Make Your Content Mobile

Nowadays, PCs and laptops are not the only gadgets that your customers or readers use. With advancements in technology, mobile phones and tablets have become must-have gadgets (there are around 2.4 billion smartphone users worldwide. This number is expected to hit 6.1 billion by 2020). Therefore, ensure that the content you create can be viewed on the various mobile platforms.

Conclusion

The tips discussed will greatly assist you to come up with compelling social media content for your brand. For queries about cause and effect essay outline or essay writing services, you can visit various online sources for assistance.


Kevin is a professional educator and a private tutor with over eight years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.

Looking for Real Instagram Likes? Here Are Some Hacks to Try

Instagram hacks for more likes image

Instagram likes are something every Instagram user wants. For a business marketer, these likes add to the credibility of your account, and with time, it will lead to more followers. As you continue boosting your following on this popular social media network, it becomes easier for you to convert and build brand authority. There are over 8 million registered businesses on Instagram, and this is enough reason to rethink your social media marketing strategy.

The Place of Instagram Marketing

There are over 700 million Instagram users today, and the numbers are growing. Over 4.2 billion posts receive likes every day, and so far, over 40 billion images have been shared on the platform. Instagram engagement levels are higher than for Facebook and other social media networks. There are many reasons for your business to leverage this social media platform including being able to learn what people like, increasing conversion, boosting traffic on your website, better engagement, fuelling other marketing channels by sharing your images and many other reasons.

For a successful Instagram marketing campaign, you need real Instagram likes which will boost the visibility of your account and eventually increase your follower numbers. The more likes your account has, the more trustworthy it becomes, and users will gradually start following you. In essence, you must find a way to increase Instagram likes. Below are some simple tips to increase likes for your posts:

Come up with a strategy – You have to meet as a team and agree on the roadmap for your Instagram marketing campaign. This includes setting out objectives, agreeing on the type of content to post, posting schedule, and the person to post among other details. When you have a well-planned Instagram campaign, you will have set the foundation for success.

Identify a creative and captivating theme – The most popular Instagram accounts have a theme, and they stick to it come what may. Doing this will take a lot of creativity, but it will pay off eventually. For instance, if you restore vintage cars, posting fabulous looking cars is not enough. Why not show what goes on behind the scenes in short videos or images?

Come up with a posting schedule and stick to it – Doing random posting might seem like a cool thing, but this is not the way to get free Instagram likes. Many people are looking at your posts, and if they find that you have a regular posting schedule, they will quickly start liking and eventually, you can convert them into followers.

Use hashtags creatively – If there is one abused Instagram tool, then it has to be hashtags. Using plain hashtags is just as bad as overusing them. Stick to a few hashtags that are relevant to the theme you have chosen.

Automation – Tools such as Like4Like will help you get real likes without much hassle. These tools remove the hard work from your Instagram campaign and help you to gain a competitive edge.
There are many other simple tips including interacting with users and optimising your photos among others. The bottom-line is to ensure that your brand is highly visible on Instagram.


Walter Moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

How To Harness The Power of Hashtag on Instagram

hashtag-instagram
The fan-favorite picture sharing app Instagram has always charmed its users with some excellent features and new updates throughout years, and it has now become one of the biggest social media networking platforms on Internet today. The popular app Instagram has introduced in the year 2010 and the beginning, it was not as popular as it is now. But the app always showed promise, and today it is in front of everyone.

If you see it is very obvious that Instagram is now one of the most famous social networking platforms right after Facebook and it has a huge user base of 600 million, who are active as well. Not just Instagram keeps introducing us to some great updates and features, but it is also becoming an excellent platform for social media networking.

As many delightful feature Instagram offers to its audience, it is also offering them a chance to spread their business as well now. There are several ways in which you can market your business on Instagram, and they are not very hard to use.

Some things should be kept in your mind if you want to run a successful Instagram campaign and one of those things includes hashtags. Hashtags are a great way of improving the engagement of your posts. They are small, they are interesting, and they are creative. The concept of hashtags was only popular on Twitter in the beginning but now the hashtags are becoming essential to Facebook and as well as Instagram. Hashtags can be great, and they can improve the reach of your post dramatically if you use the right ones. Using hashtags is not as simple as it seems. You cannot just take any hashtags you want and add them to your posts. That would be good for nothing. You need to make sure that you are using your hashtags in the right way.

Here are some tips using which you can harness the power of hashtag on Instagram.

1# Start the conversation using hashtag

Hashtags can be very useful for Instagram users, and there are many ways in which hashtags can be used on the picture sharing platform. One of the ways in which you can take advantage from hashtags is starting a conversation with the hashtag. By using just one hashtag, you can set up any ongoing discussion, allowing people of different backgrounds to join the conversation and give their opinion. Using hashtags allow you to stream your content so the people saw it can join the conversation if they are interested. Also, do not forget that every person you are connecting or engaging with on Instagram through hashtags discussions, there are a lot of potential customers who are watching or following your post which is looking to know about you.

#2 Figure out a good hashtag and use it across all social media platforms

Well, in this article we are talking about ways to harness the power of hashtags on social media. But here for a while, we will talk about other social networking platforms as well which includes Facebook and Twitter. Well if you want to enhance your hashtag performance on Instagram you will need to use all your networks as they are connected. Figure out one hashtag that is good enough and describes your business. Now use the hashtag on all of your social media platforms and cross-promote it. As soon as people starting observing your hashtag more there is an excellent chance that influenced by this; they will start to use it as well. So connecting can help improve the performance of our hashtag.

According to research, a hashtag used on Instagram can improve your accounts engagement up to 12%.

#3 Go for creative hashtags that will let your users upload photo

When it comes to using hashtag the most important thing you need to keep in your mind is creativity. The more creative your hashtag is, the more it will help you to engage with an audience. Be tricky and use hashtags that will encourage users on Instagram to upload photos with the hashtag to get featured on your website or Instagram account. You can also use it another way as you can ask your followers and customers to use the hashtag and to upload pictures to it to get featured. People like such things and they will want to get involve with you. Using this tactic can bring you new followers and improve your engagement, and it also will help in promoting your hashtag.

#4 Ask the users for feedback

As we know that Instagram is a famous social media networking website and if we talk about social media marketing then we all know that the feedback is high on this channel. Customers can directly give you feedback on your products, services, developments or any other concerning thing. So, when you are asking for feedback from your users add a specific hashtag to it for what kind of feedback you want. This thing can also help you up your hashtag game. While asking for feedback and using unique hashtags make sure that many big brands and business had failed with hashtags as they sometimes become a famous internet troll. So they can have a negative impact too. But you need to be careful with it and while getting feedback from your hashtags always welcome the criticism.

5# Mention location in your hashtag

This one is also an excellent trick to improve your hashtag power on Instagram especially if you are a small business and is based in specific areas. People do get attracted a lot when their city is mentioned in the hashtag. Always use the location in hashtag if you are going to target a particular audience. This will help you to reach your proper audience and will also improve your engagement through hashtags. Also, you can use multiples cities names in hashtags so that it will trend in multiple cities and people are always looking up to their city hashtags for something.

These are some interesting and useful ways that can help you harness the power of hashtags on Instagram. Remember that hashtags are indeed powerful and can boost up your engagement if they are used in the right way. So, follow these simple instructions and make sure that you get the best out of your hashtags.



qurban
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.