We have chatted with many of business owners who have had negative Kelowna search marketing stories to tell. Typically, they express concern about spending thousands of dollars to a Kelowna SEO company and never seeing any results. Their site may not even be close to the first page of Google’s search results. Sometimes they end up with a few social media profiles, or pages that exist somewhere out in the depths of the internet, never ever to be seen or visited by a single prospective client.
A lot of business owners that pay for SEO have completely no concept what they are paying for because the search engine optimization company that they worked with to supply stated “search engine optimization services” either does not tell them precisely what they are going to do in order to get them more clients or even offer monthly traffic or ranking reports.
You see, the big SEO companies tend to follow outdated business models. A business model that is similar to the big corporations like cable companies who are focused on getting as many clients as they can, while providing inadequate service quality to their existing clients. They waste a large portion of their time contracting out jobs out of the country or to other firms, and tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank better.