Following the increase in cookie cutter search engine optimization tactics, Google is beginning to implement new methods in how sites are ranked. Introducing the finest in search engine optimization, social signals. Many of us are already familiar with the powers of social media, social bookmarking, and digital media for search engine optimization. However, how many of us actually realize the profound impact that social signals now have on our rankings? Today we want to shed some light on this topic and the ways you can benefit from them.
Direct Social Signals
These are signals that have a direct impact on your organic ranking. They include the number of Twitter & Facebook followers, the amount of likes you have, and number of people in your Google+ circle and the number of tweets you have. The direct impacts are quite straightforward and have been touted by many search engine optimization tutorials in the past. However, if you really want to become effective in your direct social signals, then you will want to put emphasis on the quality of your posts through substantive information
Indirect Social Signals
These are facts that come from having low bounce rates, larger unique visitor volume, positive reviews on major social media sites (Yelp, Google+) and inbound links These steps are often overlooked, which is why we want to break them down for you. Bounce rates and volume of unique visitors reflects on your brand image and how much social interaction you are likely to have based on the amount of users you are able to attract and retain. Positive news presents an example of how well your content and data is received by the social media community, hence your customers. Google expects you to answer tweets and overall ability of building relationships with people. Inbound links are a major driver of your brand visibility in terms of increasing your Internet footprint and impact. The more that you can be found the better that you will be ranked on Google’s search engine optimization and overall a better perception. Increasing the amount of links you have on reputable sites is a great step towards this direction
The Importance of Social Signals in Search Engine Optimization
The new generation is growing up with social media and as a result it will be a major market looking outwards. People are likely to visit your site more on personal recommendations versus a robot generated search engine optimization technique. Social presence garners a better reputation and loyalty leading to more sales for you and higher rankings in Google’s esteem.
Onsite include buttons for Facebook likes, sharing and blogs including places like LinkedIn, Twitter and etc. Create links to your Facebook page, Google+ page, LinkedIn, guest blogs, Pinterest and etc. Registering your company or blogs page on Google+ and Facebook will be a step in the right direction for this.
We hope this article gives you a better idea of how take advantage of social signals for search engine optimization. Feel free to contact Coronation Internet Marketing about our SEO services if you have any questions about how social signals can help your search engine rankings.