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Interesting Facts about Google’s Algorithms

google-algorithm
Google makes use of algorithms for determining website rankings on search results. Whenever someone is searching for something on Google, the algorithms will be swinging into action. They would be reviewing trillions of pages for locating the precise information for the searcher. They would be completing the entire filtering exercise for you in just a few seconds.

In this context, you must understand that algorithms do not merely read the specific web page content before deciding if it actually answers your query, they would be checking how recently the information has been posted, if there is any possibility of being spam and also, if the location seems to be relevant to the searcher.

All these factors are crucial if you are attempting to rank the website. If you want your SEO campaign to succeed, you need to fully understand the working of Google algorithms. Understanding the role of Google algorithms is the key to SEO success. Here are a few facts about Google’s algorithms.

hummingbird-google

Hummingbird Is the Name for Google’s Overall Algorithm

Google’s overall algorithm seems to be having one and only name ever since Hummingbird was introduced in 2013. If you have been keeping track of all the Google’s algorithm changes, you must have noticed some truly colorful names that have been assigned to them such as the Penguin, Panda, and Pigeon and many such names.

But all those names were meant for the updates to the algorithm that is referred to as the Hummingbird, today. Hummingbird was created for making search results on Google faster and more precise.

Search Engine Land has come up with a wonderful analogy while describing Hummingbird, the overall algorithm. According to SEL, Hummingbird is supposed to be a recipe that has hundreds of ingredients. All these diverse ingredients would be put together by Hummingbird to determine the efficacy and quality of trillions of pages existing on the Internet and how effective any one of those pages would be for answering your precise search.

Algorithm Modifications Take Place Over 500 Times in a Year

You may only be aware of just a few Google updates taking place every year. But in reality, you would be astounded to learn that there are over 500 changes made to the overall Google algorithm every year. As per the statement released by MOZ, the hot favorite SEO community, Google actually makes over 500 changes to its algorithm during the course of the year. And these modifications would be including numerous minor changes which mostly remain unknown or unheard of, to most of you.

Why does Google introduce so many changes? It does so to respond to the demands of a rapidly expanding Google user base. To cater to the needs of this vast and diverse user base, Google comes up with numerous algorithm changes frequently. Hire the professional services of any reputed SEO company for effective SEO solutions.

The Secret behind Google Dance

You must have heard about Google Dance. If you do not know anything about it, first of all, you should understand that it does not involve any dance as such. This was a term used for referring to sudden changes in SERP rankings. The term was originally coined by WebmasterWorld and it went on to assign geographically-inspired terms such as Boston dance in February 2003 and even Florida Dance in the same year. However, Florida was supposed to be the last noticeable dance in 20003. It is at the end of the year 2003 that Google consciously quit making significant updates to the algorithms each and every month.

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Page-Rank Derived Its Name from Google Co-Founder Larry Page

Page-Rank was introduced for determining the importance of a specific web page with emphasis on both quality and quantity of links. In Search Engine Optimization, the websites having a relatively high page ranking would be selected by webmasters for link building. This technology came to be named after Larry Page, Google’s Co-Founder.

Conclusion: The Human Touch & Human Intervention

It would be wrong to assume that Google is 100% dependent on technology for determining the quality and efficacy of search engine. There is clear evidence of the human touch. Google is known to have hired human specialists or evaluators for determining the quality and efficacy of results for diverse searches. The search experts would be following some specific guidelines. These effective guidelines are explored by digital marketing specialists for discovering important elements for maintaining search quality.
Algorithms could be real fun. However, with such a colorful history behind it, there is surely more drama coming up.



Sujain Thomas is a freelancer, blogger, and most importantly SEO specialist attached to a private SEO company of repute in Boston. She is an avid blogger and a source of inspiration and authority for budding
SEO experts.

 

Google Changing Mobile Search Algorithm to Favour Mobile-Friendly Websites

Over the past couple of years Coronation Internet Marketing has been stressing to our clients that it’s important to have a mobile responsive website in order to make it easier for potential clients. A mobile responsive or “mobile-friendly” website adapts to the device it is being viewed on. For example, the site will adjust so that it fits on a phone or tablet so that you don’t have to pan or zoom to view the content. Not only does it make it easier to view a site, it also makes it easier for a potential client to contact you by simply tapping a button to call you. They won’t need to memorize your phone number or copy it in order to call you.

We also stressed that Google would eventually change their search algorithm for mobile search so that it would give more love to sites that are mobile-friendly. As we expected, Google recently announced that they are going to expand the use of mobile-friendliness as a ranking signal in their search algorithm beginning April 21, 2015. Search Engine Watch even called it “Mobilegeddon“.

From their Thursday, February 26, 2015 blog post on Google Webmaster Central:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

According to Smart Insights blog post “Mobile Marketing Statistics 2015” the number  of users on a mobile device has surpassed that of desktop users. Plus, Google’s path to purchase report says that search is the most common starting point for mobile research. Their figures show that 48% of people start on a search engine on their phone.

Google Webmaster Tools Mobile Usability Warning Email

mobile usability issues

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If you have a Google Webmaster Tools account, you will likely receive an email like this one to the right (click the image to enlarge) if you don’t have a mobile-friendly site that outlines your mobile usability issues.

What does this mean for you?

If you want to maintain or have better ranking in Google’s mobile search results, it’s important to get your site changed in order to be mobile-responsive. This could mean a complete website redesign or, if you are fortunate, adapting your current design to be mobile responsive. Don’t make the mistake of waiting too long and watching your leads slip away to a competitor who has a mobile-friendly website.

Watch the video below to see how to easily test to see if your website is mobile-friendly. Or watch on YouTube via the link below:

Test Your Website For Mobile Friendliness