Update: December 21, 2016
This article is extremely out of date and strategies within this article should not be followed, especially using automated software and anchor text diversity. For more information read this guide to link diversity by Mike Wood.
Most everyone in search engine optimization knows that backlinks play a major role in helping your website or your clients’ websites rank. No matter what the “Big G” says, it still plays a vital part in SEO. But let’s face it, building hundreds or thousands of backlinks manually is extremely boring and time consuming. It’s also a recipe for how to go broke as it’s impossible to build enough backlinks for yourself and your clients. There’s no question that there are certain types of backlinks that you need to build by hand, but the vast majority can be done using automated tools or by having it outsourced on a monthly basis for a consistent flow of backlinks going to your sites.
Here at Coronation Internet Marketing we build used to build most of our backlinks with automated software. But, this software can be expensive for people who are new to SEO or those without many clients. We recently moved to doing this ourselves but we have used a number of great outsourcers over the years while we were growing the business. It took some time to find trustworthy link builders but we did find some we’d recommend.
Our backlink sources
Here is the list of the top 3 super-secret backlink outsourcing resources that we’ve used:
These guys are great. There is nobody I would recommend more than Skyyo Media. They were a major part of helping us build our business. When we moved to doing it ourselves I felt quite bad having to cancel the monthly packages we had with them.
We’ve used their monthly SEO service with success for a number of our clients as well as our own sites. They are an affordable and quality option for backlinks
These guys offer affordable monthly services with a diverse backlink profile including video creation and submission, pyramids, wikis, social bookmarks and social signals.
Anchor text diversity
Just remember that it’s important to diversify your anchor text for your backlinks. Here’s the recipe for anchor text that is working well right now:
- 25% Brand
Your business name, client’s business name, etc.
- 25% URL
http://yourdomain.com/, www.yourdomain.com, yourdomain.com, etc.
- 25% Main Keyword(s)
The specific keyword or keywords you are trying to rank for.
- 25% Long Tail Keyword(s)
Let’s say your keyword is “gold IRA”. Your long tail keywords would be “Find out more about gold IRA information here.”
- 25% Synonyms or Misc.
If your keyword is “gold IRA” you could use “digging for gold”, “commodity investing”, “retirement planning”. For miscellaneous you could use “click here”, “read more”, “official website”, etc.
This is not an exact science as there is about a 5 or 10% range on any of these. Don’t feel like you have to follow this precisely. Just remember to make sure you don’t keep hitting your website with your main keyword over and over again. This worked 2 years ago but not any more.
Brand and URL anchor text is working very well to build trust to your websites now. If you are going to emphasize any type of anchor text, these two are the most important as it looks far more natural.