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Best Ways Your Old Blogs Can Generate New Leads

Best ways your old blogs can generate new leads cover photo

If you have been running your blog for a long time, it probably has a lot of old posts that don’t enjoy a lot of attention from the visitors. It’s a shame because they still might have some value.
Are there any ways to bring them up to the surface again?

Yes! In fact, a lot can be accomplished with old blog content if you know how to optimise it properly. For example, you can increase the number of visitors to your blog in a short period without applying too much effort.

This process is often called historical optimisation.

What is historical optimisation?

Simply put, it means that old blog content gets optimised and updated to be more relevant and up-to-date. “Old content” includes those posts you’ve written a couple of months ago and earlier.

The benefits of recycling old blog posts by applying historical optimisation:

  • Low cost (no need to create original content)
  • Small effort (only minimal work with content)
  • Incredible potential (recycled content can achieve the same popularity as fresh)

If you’re not convinced of the possibility of the resurrection of old blog content, listen to this. An ongoing internal project called “historical optimisation” by Hubspot is one of the best examples of success. It was aimed to generate value from content they’ve published in the past.

It achieved some impressive results, including:

  • The increase in the number of monthly live search views of optimised old posts by 106 percent.
  • The number of monthly leads generated by optimised old posts more than doubled.
  • How does that sound? Optimisation of old blog posts is something worth doing, so why not spend some time trying it?

Here is the list of the best way to repurpose and optimise your old blog content to generate new leads.

  1. Fix Keywords Issues
    Older content has some shortcomings, with keywords being one of the most important. It contains those tired keywords that don’t work anymore. Perform resurrection of this content by replacing them with the most current keywords. For that, you might need some keyword research tools. The replacement may require some rewriting, but it will improve SEO results. Read the content, think about the ways to change some parts of the text. “Be careful as Google, and other search engines frown upon weird sticking in of keywords with the purpose of getting them in the text,” says Robert Green, a content manager from A writer. “As the result, you’ll get fresh content by applying minimal effort.”
  2. Change Titles
    The title is the first thing that readers see, so it’s critical to make them as attractive as possible. A lot of good articles fall on fewer eyes because their titles were boring. For your old content, change of titles is a mandatory requirement because they already don’t enjoy the same popularity as when they were first published. One can automate the process by using topic generation tools. For example, Hubspot’s blog topic generator is one of the best out there. It requires three nouns and produces great topic almost instantly. Remember: 80 percent of your visitors will read the title of the articles, but only 20 percent will open and read them. The more attractive and compelling titles you create, the better. For example, you can use numbers, data, different rationale, calls for attention, and other tricks.
  3. Insert links to older posts in current ones
    This is the easiest thing to do because it does not require any significant changes. Your current posts can lead the viewers to older ones if they contain links to them. Find places where you can appropriately insert these links. That’s it.
  4. Change the format
    Your older posts provide helpful, evergreen content that could be popular today as well. What about changing the format of the articles? For example, if they are composed of plain text, you can turn it into an infographic, slideshow, or even a video? Research showed that visual aids like videos and infographics were effective at increasing the attention to content if compared with textual information. For example, the businesses who market their content with infographics grow their traffic 12 percent on average, according to Social Media Today. Moreover, people like to share visual aids in social media (plus, 65 percent of all people are visual learners), so chance your ‘old new’ content will be shared increases as well.
  5. Optimise images for social media
    Simple tweaks can help you to optimise your old images. For example, it is a known fact that Pinterest users tend to click less on horizontally-oriented images than vertical ones. According to Social Media Cheat Sheet 2017, the max pin for Pinterest images is 2.5 times width; others social media platforms also have their ideal sizes.
    Scale your images according to the latest recommendations, and they will be optimised to generate more leads.
  6. Provide compatibility with mobile devices
    People perform more searches on mobile devices than desktops today, according to Search Engine Land. People love to browse the Internet on the go, so this trend continues to evolve. With our contemporary lifestyle, it is the only chance to do so. Test compatibility of your old blog posts for mobile devices like smartphones and tablets to make sure that more people can read them comfortably.
  7. Update information
    This one is obvious. Let’s say you have a blog post about the role of social media in a business promotion that you wrote a year ago. A lot has changed since then, so why not update that post with the new information? If you update the text of the post and add more current tips and guidelines, you have a great chance to increase its popularity. “People want useful and fresh content, so give them what they need.
Now it’s your turn to optimise!

As you can see, there are numerous ways to give the second life to an old blog content. No matter how long it has been published – it can be updated and bring as many leads like the one you uploaded yesterday!

The tips given in this article can be summarised by the following words: make content relevant, fresh, and useful. Given that the Internet made people seekers of consistent information, you should act as a provider of reliable and relevant content.

We recommend you try at least several of the techniques described above, if not all of them. By following these tips, you’ll save a lot of money that you otherwise would have spent on content creation.

That’s it. Hope we convinced you to optimise your old blog posts!

Lucy BentonLucy Benton is a marketing specialist, a business consultant who finds her passion in expressing own thoughts as a blogger, and currently, works at Assignment Helper. She is constantly looking for the ways to improve her skills and expertise. If you’re interested in working with Lucy, you can find her on FaceBook and Twitter.

Effective Ways to Become a Spectacular Outreach Blogger

effective-ways-to-become-a-spectacular-outreach-blogger

Spreading your content or promoting a brand to the wider audience is becoming much more easy to achieve these days with the advent and popularity of social media. With more than 2 billion active users, it is somehow impossible for your content to go unnoticed.

Whether you are a blogger by passion or by profession, your goal is to build a connection and relationship with your readers. This is also your way of aiding other bloggers and marketers, especially when promoting a product, brand, and service. All you need to do is to look for the best approach when reaching out to them.

Earning their attention means that you are taking the right path as an outreach blogger and you are writing something that persuades and interests your audience. However, while there are hundreds of articles posted every hour on the web, it is indeed very challenging for your blog post to earn the attention of the masses.

To help you in your endeavor, we identified ways and essential tools needed to be an effective outreach blogger.

Plan Your Outreach

A true blogger will not just post for blog’s sake. A true blogger knows how to work on its every facet to make it a sustainable and profitable job.

Therefore, it is important to create a plan where you can run your task smoothly. First, you need to have a list of people that you might come across in the future. This will guide you better on who to make conversation with in your blog posts and what kind of service you want to offer, such as your SEO campaign management services. Now that you have the interest of these people, the next step is to create a series of templates for your write-ups and the emails to your clients.

This will help you save time in the future.

build strong relationships

Build A Strong Relationship With Other Bloggers

The success of a true blogger is coming from forming a strong and lasting relationship not only to your customers but also to your fellow bloggers. In every article you compose, make sure to tag or mention other bloggers’ posts relevant to your recent post. This way, they will be more likely to be encouraged to do the same.

Observe Co-bloggers’ Activities

Outreach blogging is not only about building relationships but also, it is about knowing your colleagues by observing how they do their job. This will help you get ideas that can assist you with your endeavors as an outreach blogger.

Be in connection with those people whom you think will help you obtain better knowledge about effective blogging. The kind of relationships you are to create with them must be something that you can benefit from in the future and not the other way around.

Stress On Simplicity, Passion, and Creativity

Simplicity is good, especially when you deliver your message well to your readers and co-bloggers. When they understand your content, they will be most likely to feel a connection with you. You want to make it simple, but you have to make it stunning as well.

It is important to stress creativity and to show how your brand is different than the rest. Like I said, you don’t just blog for blog’s sake. Showing feelings is not wrong. You have to show real emotions especially when you are pitching someone’s work. This will make them feel that you are genuine as an outreach blogger.

tools for construction

Efficient and Affordable Blogger Outreach Tools

Building a good connection and being able to organize your tasks impressively is not enough if you want to remain effective and successful in this industry. If you want to stay on top of the game, you need to step up using the following tools:

Inkybee

inkybee logo

This outreach blogger tool helps you set up searches at a starting price of $19. It is based on a database with more than 1 million blogs which automatically provide you with the latest and relevant blogs.

The tool also allows you to have a detailed and granular analysis for a particular blogger outreach campaign or influencer marketing efforts.
Further, Inkybee lets you create a Campaign Management for easy tracking of your outreach while on the process of the campaign. With the help of this tool, you can also monitor traffic using their Google Analytics integration.

Group High

group high logo

This is an outreach marketing application that has an extensive discovery engine with 13 million blogs accompanied with automatic research and tracking engagement system.

With crowdsourcing of more or less 60 thousand contacts updated monthly, you will get accurate information from the users of the system and from everyone who has access to Group High.

This can be extremely useful, especially when looking for keywords as filtering is also available here.

BuzzStream

buzzstream-logo

This is a blogger outreach management system that does not have the database of blogs.

BuzzStream uses Link Prospecting that can be used to reach out to blogs. This tool can relatively easy to use. Once you are done selecting your groups and creating your list with other outreach bloggers, you can now start building your outreach.

space shuttle taking off

Final Thoughts

It is true that most of the blog posts you read revolve around the promoting of a brand, encouraging people to try this product and endorsing someone’s business. However, it is also true that being an outreach blogger requires visibility. And the key to doing this is to interact with people that will most likely find you interesting.

We are lucky to live in a time where there are already a lot of tools that could help us be more visible to people. However, we need to identify how to start it right – always begin in building a connection.

Aside from these tools, social media like Twitter, Pinterest, Instagram and Facebook can be a great channel to connect not only to fellow bloggers but also to ordinary people.

We understand that some bloggers may not respond to you immediately because they receive hundreds to thousands of emails daily. However, it is still better if you try your best to talk to your readers once in awhile.

This will show how genuine you are as an outreach blogger despite how busy your day would get.


patric panancillonAs an entrepreneur, Patrick Panuncillon has persevered through every challenge, eventually obtaining excellent track records in the business. He is well-experienced and results-driven. The Founder and CEO of LinkVista Digital Inc., Patrick has years of experience when it comes to SEO and Digital Marketing. Connect with him at LinkedIn.