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Plumber & HVAC SEO: How to Start Content Marketing

Content marketing is the creation and distribution of your content across several digital platforms. Content marketing is just so necessary if you wish to establish your plumbing brand on digital platforms, increase your sales and grow your customer base. Also, from the Search Engine Optimization (SEO) point of view, content marketing is genuinely so beneficial. It allows you to carry out different ad campaigns in the digital universe, while also being able to engage with your audience on social media. The truth is that content marketing is indeed a must when you are considering digital marketing for your plumbing or HVAC services. Take a look now at a few helpful suggestions if you are unaware just how to get started with content marketing for plumbers or HVAC technicians.

Define Just What Your Goals Are

It is vital that you set up your business goals before you get started with content marketing. Doing so will assist you in answering just what you can do with content marketing. You will then need to create a content marketing strategy to help fulfill your business goals. Just some of the goals you may want to consider include increasing awareness about your HVAC or plumbing firm, generating leads, increasing customer brand loyalty, educating customers about your services and increasing web traffic. Defining your goals will help in the budget planning for content marketing and will also help you to quantify the results achieved. An example is something like this. Your goal might be, over the next three months or so, to increase by 2% on Facebook your social media engagement. In line with this is that you will need to decide just how many content pieces you will require and what the cost will be to produce them.

Identify Your Audience

Your audience is not everyone in the online world. Part of your audience might be disqualified by things like wrong age or wrong geography. This means that you cannot market your services to everyone. By adequately knowing the audience to target, you can create valuable and relevant content that they will be interested in receiving. Correctly handling this will not only help to pitch your plumbing and HVAC services better but will also keep you from wasting any money or time on an audience that is irrelevant. If you have some different target groups, you can create content designed for each of them and promote it accordingly. As an example, if you cater to both businesses and individual customers, you can fashion separate content appropriate to each group.

Analyze Your Current Situation

It is essential that you analyze your current SEO ranking and your social media engagement so that you can determine as to just what should be improved. It will also help you decide if you have sufficient resources and capabilities to execute your content marketing strategy properly. If the answer is no, you might have to consider outsourcing your marketing to a professional firm or perhaps hiring some skilled people to address the situation. You can also check just what sort of content has gained more traffic to your website in the past if any. Getting this done will assist you in planning your future content.

Creating Content

Content can be created by you in the form of videos, images, blogs, etc. Better engagement, particularly on social media platforms, tends to come with pictures and videos. In fact, a good plan is to have some pictures of the quality plumbing work you have done to be displayed. You can also boost your social media engagement with some funny images. When the subject turns to blogs and videos, your audience can be educated with different topics like “choosing the correct HVAC system for your home,” “tips to maintain your drainage system properly,” “what things to be aware of that your HVAC system might need repair,” etc. Also, to help to educate your intended target, it also helps to establish you as a professional plumbing firm.

When you create your content, it is vital you keep in mind the goals of your company. To best increase the awareness of your brand, your reader should want to know just who created this content that they have just consumed. If increasing lead generation is your goal, content should be sales-oriented. You want to get across to the reader the fact that you are indeed the best plumber or HVAC technician available to them. If increasing social media engagement is your goal, creating content that is casual and engaging will get the job done. And here again, the cost of your content will be defined by the goals that you have. If it is educational content you are looking to provide, it is detailed information that you will have to offer. This means that you will have to increase your blogs word count. Also, your video content is going to have to be longer. It goes without saying that with the length of the content being longer, the cost will be higher.

Promoting Content

If your content is not distributed to your target audience, it is useless. This is why you want to promote your content with the aid of multiple digital platforms like online advertising, SEO and social media. More people are going to get to know about your services when you post on social media pages. The awareness of your plumbing brand is going to be increased if you build a good number of followers on a variety of different social media channels. The truth is that when people discover your content and find it useful, they are apt to share it with friends and family in need of your services. In this way, your post will be getting maximum exposure. And to keep your company page on top of their newsfeed, post social media content on a regular basis. Be aware though that it is indeed a time-consuming task managing multiple social media channels. That is why it is highly recommended that you do make use of social media tools whenever possible to schedule your content in advance.

Uploading plumbing or HVAC service bogs on your website is still another organic way to promote your content. To help improve your website ranking, you need to create SEO-friendly content. To get this done, keywords will need to be added that, in a search engine query, your target audience will use. Keep in mind though that the addition of a few keywords to one blog post will most likely not be enough to improve your website ranking. It is so imperative that you continue working on the creation of multiple blogs that are focused on a specific keyword. Thus, you will need to create and upload blogs periodically.

The fastest way for your content to be promoted is through advertisement. That advertising content can be on search engines, social media or other digital media sources like YouTube, etc. It is highly recommended for a plumbing and HVAC firm to advertise on channels like Twitter, Facebook, and Instagram. Each of these channels has a different way of their users being targeted. If in your experience on social media, you have never created ad campaigns, it is best to seek the assistance of a professional social media advertising firm. You can get your website on the first page of specific keywords that you have selected with the aid of Search Engine Marketing (SEM). For your plumbing and HVAC services, SEM is merely a great way to generate leads. But always be aware that you must be careful while on search engines you are managing your ad campaign. Any mistakes with things like adding or removing keywords, geo-targeting, the bid price, etc. can genuinely make your campaign ineffective. You can also lose some dollars this way. The bottom line here is that you should consult a professional PPC management firm unless you have a precise knowledge of SEM.

Measuring your performance is vital to enhancing your content marketing efforts. Doing so helps you to make any corrections necessary. Now that you have these suggestions to guide you, you can get going with the content marketing for plumbers and HVAC technicians that you have been seeking. If you do need further assistance, do not hesitate to get in touch with an expert content marketing firm.

 

Tips to Optimize Your Website and Improve Local Rankings

 

Many brands with multiple locations often forget about the power of local search. Without local pages, a brand might rank well on Google but is likely not as prevalent in local search results. Considering the growing popularity of mobile devices, a localized search is more popular now than ever before. Studies show that 88% of consumers, who search for local businesses daily on mobile devices, call these businesses within 24 hours. Other reasons brands should rank locally include the following:

  • Google favors smaller, local businesses – Although Google’s rankings strongly consider companies historical data and high domain authorities, it also shows favoritism towards brands that are smaller, more nimble, and that are newly popular in a specific area.
  • Geo-targeting gets more leads – Local residents tend to search according to cities, states, or regions on the web. Businesses that target specific locations must optimize their content in order for Google to deliver to their targeted audience.

With this in mind, consider these tips to improve rankings in local search results:

Optimize Pages for Specific Cities or States

Local optimization means focusing the content of each web page to specific city-focused keywords or search phrases. For Google to successfully index content, each local page must have its own URL. A great way to help Googlebot find these pages is by including them in the sitemap. Sitemaps that have pages with content and URLs that are specific to the locations they cater to can help to improve local rankings.

The tactics for creating these pages often depend on the industry and the types of services and products offered. For example, there could be several versions of city-specific pages for each service a company provides that are localized for both content and URLs. Regardless of your page creation tactic, make sure to add other unique details that differ in the location like hours of operation, accepted payment options, and addresses. In addition to organic search, these pages are also likely to show up for branded keywords and will ultimately help to create a better experience for the user.

Here’s a great example from the company WeWork. By clicking on the “Locations” navigation, you are directed to various pages dedicated to a particular location, as shown below.

Speaking of content optimization, making a page geo-specific doesn’t only mean changing the name of the locality, city, or state for SEO purposes. Geo-targeted content, or content that is targeted at a specific website visitor depending on his or her location, is intended for a highly focused audience. To make the user experience exclusive to this audience, the content for each page should be unique to the city or area that it is targeting. This content will help to garner longer tail keywords, such as “[service] in [city name]” that will help the page’s organic search profile. In the above example from WeWork, this page is focused on “office space in Minneapolis.”

Bonus Tip – Locally focused landing pages can be leveraged in paid search campaigns and may help to improve click-through rates compared to non-local pages.

Use Reviews on Location Pages

Happy customers are likely to leave positive reviews, but it’s useless if potential customers can’t see them. An online marketing strategy can include paid advertisements from local listing websites like Google My Business, which also features customer reviews. Also, many sites have seen success by adding a function where users can leave reviews directly on the site. This will not only add content to the page but will also help with adding location-based keywords, as customers describe their experience in different locations.

Take the company Community Tax, for example, which features its testimonials on both its homepage and on a separate testimonials section on its site, encouraging customers to leave positive reviews:

Here’s another example from the company Executive Enterprise, a business management consultant in New York, which uses its Google My Business profile as a way to highlight good reviews from its customers:

Leverage Google My Business

Location pages that are listed on Google My Business have a better chance at appearing in relevant searches for their areas. Providing the complete business information can also enhance their presence in Google Maps.

To ensure visibility for local search results, Google recommends completing the following tasks while listing businesses on Google My Business:

Enter the complete data – Local search favors relevant information, so businesses with accurate data are easier to match with the right searches. The information on a location page can include, but should not be limited to, an updated business address, category, and phone number.

Keep information accurate – Keep in mind: if users don’t always specify a location in search, Google calculates the distance according to what it knows about the business. The more accurate the information, the more visible the relevant searches.

Another perk of using a Google My Business account is that it helps to improve your knowledge graph for branded searches. Let’s look at two examples from the finance industry, the first from Charles Schwab and the second from GuidedChoice:

Notice how Charles Schwab has a general corporate listing. GuidedChoice, on the other hand, shows the location, pictures of the building, etc., likely because they are attempting to target local customers.

Business NAP Should Be Consistent

NAP is an acronym that stands for name, address, and phone number. For SEO purposes, listing information for a business should be as consistent as possible in top online directories, such as Citysearch and Yelp. It’s also essential for a business’s NAP to be consistent in content and format across all media. While Google does have an advanced data normalization capability that allows it to skim over minor inconsistencies in the NAP, it’s vital to try to keep the format as clean and professional as possible for citation building purposes. Therefore, to increase the chance of ranking well, businesses should make standard formatting a practice.

An example of NAP consistency is shown by Atlas Professional Services, a telecommunications firm located in Florida. Besides abbreviations, which Googlebot can recognize as the same, both of its NAPs are pretty consistent on both its Yelp page and on its site.

Local Citation Building

A NAP can also be referred to as a citation. A citation is only complete if all three elements (name, address, and phone number) are present; otherwise, it is referred to as a partial citation. It is valuable because, in Google’s eyes, the mention of a business with its NAP information gets more credit, and the more mentions a business has across the web, the more likely it will rank better in local search results.

Relevant backlinks from these citations are also important for ranking well in local results and can be helpful in ranking local pages on a site. There are dozens of link building tactics, and Jon Cooper from Point Blank SEO provides an in-depth overview of them here. It is infinitely better to have links in citations rather than no links, so try to include links in citations, as long as they are consistent when building them for your business.



Cat Nilsson is the Managing Editor at 365 Business Tips, a site geared towards helping small business owners grow their business. Cat enjoys writing about a plethora of marketing topics, ranging from SEO to social media to content marketing.

Better SEO For Roofers: A Brief Guide to Choosing Roofing Keywords

As a roofing business, you must optimize your site with proper keywords for better rankings in Google. Finding keywords for your website is especially true if you’re not working with an SEO service. Then you must know how to do your keyword research.

Finding Keywords for Your SEO

When using Google’s free keyword planner to find keywords for your site, here are a few things you must remember:

Start off by doing a little planning. Here you’ll want to write down all the services you offer including roof repair, metal roofing, torch-on roofing, and commercial roofing for instance. Also, determine who your primary target service area is, but keep it simple and realistic. Think about your address and the city you’re in. Your goal is optimizing a page for each service and location.

Once you’re armed with your list of words and locations, head over to Google’s keyword planner at https://adwords.google.com/KeywordPlanner. You’ll want to enter each of your keywords and phrases here. Make sure you change the location around with each of these. This way you’ll have multiple combinations of the same phrases – some with your address and others with the city’s name. Spend time scrolling through the list looking at what the most buyer-oriented keywords are based on search volume. Make sure each of them has at least 10 per month. Make a list of these keywords for yourself.

Add Your Keywords to Your Content

Now that you have a list of all your keywords it’s time you work them into your content, so you get better Google rankings. Getting your keywords into your content is where the real magic happens. You’ll want to create a different page for each of these keywords. Make sure you don’t overuse the keywords too as this is keyword stuffing, a practice Google frowns on. You only want to use the keywords on the service page they’re relevant to. As you do so, make sure you combine them with city phrases too. For instance, if you have the keyword phrase “best roofing company” and you’re in Vancouver, add the H tag and the phrase “Why we are the Best Roofing Company in Vancouver.”

Here you’ve learned how to find keywords. Optimization is another process in and of itself. However, you don’t want to rush into learning everything all at once. SEO is a process that takes time.

If your roofing company’s website needs help being found online, talk to the roofing SEO experts at Coronation Internet Marketing today.

 

Guidelines for Quality Web Design Projects

Some of the technological advancements are not easy to familiarize with and require constant practice for the master the steps. For instance, working on projects related to web design can be tedious if you follow the steps and technicalities involved. For this reason, you have to come up with a smart way of doing things. The approach will leave your clients, and more people will line up for your services.

Set Reasonable Web Design Results

Success defines every web design project. It is only achievable if you get to familiarize yourself with the demands of your clients. Even if they are not very knowledgeable, make sure you strike conversations with them so that you deliver a product that is satisfactory to your clients. During these interactions, try and find out the purpose of the website, the goals set by the clients, whoever will gain access to the site and so on.

With this kind of Intel, you will have all the necessary information to come up with a good design for your client’s websites. In the web designing process, ensure you include information that will market your client’s business as well as a copy of the contract. With all these in place, you will have an assurance that what you are doing is in line with your client’s demands. The precaution will also help reduce revisions and rejection of work once complete.

Identify the Web Design Goal

For you to successfully execute a successful web design project, you need the active participation of your clients. The idea of a website is usually a business-oriented idea on the part of the client. The final result should be realistic. Being over ambitious can be very frustrating if things happen to go wrong.

Web design Project’s Audience

Entrepreneurs operating e-commerce websites yearn to achieve success at the end of every month. There is also a need to remain relevant in the ever-changing field. For that reason, the information you store on the website should be precise when it comes to getting information to make it easy for anyone reading the site to get information. During the Web designing project, you need to ensure that the information on the website is appealing enough to capture the attention of visitors. With a good site, it is effortless to market a company’s products or services.

Prioritize Relevance of the Website Regarding Content

Content should always come first when making a website. A website with rich information gives your client an upper hand. For anyone visiting a site, the primary goal is to get information. Though having an attractive website is appealing, without proper content it dents the company’s image by leaving potential customers with so many queries.

Web designing is not easy. If a client rejects your work, you will have to re-do the job or face the risk of not receiving payment. To avoid this, always ensure you meet all the clients demands. Pay keen attention to detail and consult where necessary.

Show Value for Web Regulations

While adhering to the rules involved in designing websites, ensure that the standards are at par as well. The standards and regulations are what the audience of the website used to identify the company. As a good practice, such rules should always remain constant if possible. If you keep changing these standards, the customers might opt to use other websites hence making your client lose clients. If such a firm stops seeking website design services, it will directly reduce sales for the company.

Human beings are habitual creatures. Even in the web design field, change is not a very welcome idea. Putting on the search engines, the company’s contacts at strategic places as well as the sign-up bar at its normal position is very essential. Ensure that the homepage remains attractive to new clients and remains satisfactory to your existing clients.

Make it Simple for Anyone to Access Information from a Website

https://symbolset.com/

The primary goal of the website is to increase the sales of the company’s products. The target is only achievable if customers can get information quickly. Your web design should embrace simplicity, while still maintaining quality and uniqueness.

With such measures in place, searching for information from one point to another should not be a concern. Your navigation design should list information systematically. The most important items should always appear first.

As a result, laying the information down in the order in which your clients prefer it is enough for the company to achieve its goal. In your web design project, your thoughts should focus centrally on optimizing the habits already formed by the audience during their previous navigations. This way, you put the e-commerce website in its best position for anyone to enjoy the navigation experience.

Think of Mobile Phones as the Browsing Tool

Mobile phones have made everything from the way we communicate to how we transact easy requiring just the click of a button. With this kind of potential, a web designer should choose the right online tools and software to promote the use of mobile phones in accessing the websites. The idea is a sound way of ensuring your clients with e-commerce websites have the chance to attract a broader market.

The immediate effect is an increase in the company’s profit turnovers. Optimize your web design to make it friendly to mobile phones. With such flexibility, one does not need to access a cyber to gain any information from a website.

Pay Keen Attention to Typography

https://www.typography.com/

For a web design to deliver, you need to be keen on the typography you choose to use. In the design industry, typography is an essential designing tool which forms the base of all designs. Selecting the typography of high quality and heightened flexibility makes it easier for the audience to access the websites on any gadget.

Involve Your Client Every Step of the Way

When it comes to web designing, you cannot rely on your skills alone. The client is also part of the whole process. They know what they want and can quickly point out any mistakes your website might have. If you ignore your client’s input in the entire process, chances are you will miss out on some essential features. As a good practice, have your client on board. After completing a significant milestone in your design, invite them to evaluate your work. Take a keen interest in the issues they raise and rectify the mistakes. With such measures, the final

Work in harmony with your client’s and maintain a good working relationship with your employees if you have any. Some web design projects can be very complicated, and you may not be able to master the specification of your clients in every step. To avoid rejection by a client, take time and go through all the requirements by your client. For technical bits, consulting fellow web designers is a good idea. Research widely and ask your client if you are to make any changes.

Integrate the Website with Social Media Platforms

With technological advancements such as the invention of the telephone and even email, communication is now easily accessible. As a result, there is an overall improvement in business performance. You need to design your client’s websites in a way that people can link up with social media platforms such as Facebook, Twitter, Instagram and much more.

The Future of Web Design

Web design is a fascinating field. If you aim at achieving professionalism, commitment and hard work are essential. For most people. The basic principles you learn in school are what you implement on the field. The future seems bright as more people embrace the Internet as a marketing channel for their products.

A web designer is different from a graphic designer. Even though both have an experience in computer graphics, a lot of experience is necessary for web design. You cannot waste time idling if you plan to become a successful web designer.

The only way to gain experience is to work in the field. If you are fresh in school, you need to work with a professional web designer. They have a good working experience and will teach you on how to come up with the web designs. What you learn in class is essential, but more skill and expertise is necessary when handling clients. Clients’ needs are diverse, and you have to find a way of managing them. The ability to control such situations is something you will not learn in class.

9 Steps Towards Writing Effective Social Media Content

Effective social media content is good for your brand

Source: Pixabay

When coming up with a content marketing strategy for our brands, one of the most critical components is social media marketing. We create content to sharing it online via social media networks. There are over 3 billion social media users worldwide. With this information, it’s evident to see that creating effective social media content is crucial.

The following are nine strategies that you can employ to achieve this:

1. Concentrate On Your Reader

Your readers ought to be the primary target of your post. Even though most writers tend to focus on a wider audience, there are others that enjoy tailoring content towards a particular person or group of individuals.

Despite the fact that it’s not the only strategy to adopt, writing to one person portrays the desire connect with your readers.

2. Define Your Goals

Goal defining is one of the most important things to do

Source: Pexels

One of the first things to do is goals definition. Typical objectives include promotion of products and client engagement. Once your goals are set, you should remember that everything should point back to them.

Afterwards, think about how you’ll measure them. What will you use to gauge your efforts? Retweets, shares or comments? Everything should be defined in your social media strategy.

3. Choose The Right Social Media Sites

The more sites you pick, the more content you’ll have to create. Therefore it’s prudent for you to do one thing well than doing several things just okay. Ensure that you choose wisely so that you don’t overwork yourself.

As you’re selecting the ideal social media sites, remember that each channel needs different kinds of content.

4. Utilize The Language Your Audience Uses

The language you use should be the same as your audience’s

Source: Pixabay

Copy how they speak and the words that they use. Take a look at who reads your content or comments on your posts. Moreover, also look at their emails and social media updates. You can go ahead and request those that have bought your products to describe them back to you.

5. Repeat What Works

If an article about a particular topic is shared several times or gets a lot of hits, logic states that you create more content for the topic. Give your audience more of what they need.

6. Identify Your Clients’ Social Networks

Choose the network which your audience uses frequently

Source: Pexels

There are a significant number of social networks and channels that people use nowadays. Make sure that you publish and place your content where your clients tend to spend time in. The most common social networks include Facebook and Twitter.

7. Come Up With The Content

It doesn’t take much time and effort to create content. However, you should keep in mind that you’re creating online assets that will continuously provide value for you. For instance, a video published online that demonstrates how to do something will continuously educate your customers.

Blog articles, on the other hand, can be used for creating an online video. So if you are thinking about crowdsourcing content, for example, inviting guest authors to your blog, you may have to set some writing guidelines like the length of articles, images, and subtitles to be used.

8. Optimize Your Content

Content optimization is key

Source: Pixabay

If you imagine that simply writing and publishing is all that you have to do, then you’re mistaken. Your task has only just begun. You have to optimize your content. Some things to consider include:

  • Headline – Always come up with a compelling headline that will make people want to read your content.
  • Structure – Write subtitles that split your content into several segments that will attract your readers to your article.
  • Search – Write articles utilizing keywords that your readers would use to search for you online. Additionally, if you are publishing videos on YouTube, ensure that your content is optimized by coming up with a headline, a description, and keywords.
  • Social – ensure you have social media sharing buttons whenever you have content to share. Try not to make it hard for your audience to share and spread your awesome content.

9. Make Your Content Mobile

Nowadays, PCs and laptops are not the only gadgets that your customers or readers use. With advancements in technology, mobile phones and tablets have become must-have gadgets (there are around 2.4 billion smartphone users worldwide. This number is expected to hit 6.1 billion by 2020). Therefore, ensure that the content you create can be viewed on the various mobile platforms.

Conclusion

The tips discussed will greatly assist you to come up with compelling social media content for your brand. For queries about cause and effect essay outline or essay writing services, you can visit various online sources for assistance.


Kevin is a professional educator and a private tutor with over eight years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.

How to Capture Viewers via Video Marketing

video-marketing-head

The Significance of Video Storytelling for Your Brand

Astounding. Proliferate. Explosive.

These are just a few of the words that have been used to describe the significant increase in online video consumption in the last five years… and there are no signs of it slowing down.

In 2016, 3.4 billion users are viewing, uploading, sharing, and liking online video content. There is nothing small about this data. According to DOMO 2016 Data Never Sleeps 4.0, for every minute of the day:

You simply cannot ignore these numbers. They prove that videos have got to be a key tool in your company’s marketing toolbox.video seo

The Importance of Brand Marketing via Video

Video offers a rich, immersive experience to viewers. It is an ideal medium for quickly explaining your brand’s origins and sharing your brand values. This is important because knowing the story and mission behind a brand builds a foundation of trust between a company and its customers. Without trust, customers won’t click.

The number one thing to remember about video storytelling is that your story is not actually about your company. It’s all about your customer.

For example, how does your company’s story relate to or affect your client? Why do you do what you do? What can you offer your customer that no other company can?

When you answer these questions in a readable video format, viewers can see faces and reflect on personal mannerisms. They can hear voices and emotionally respond to correlating music. They can get a complete sense of who you are and how you can help them.

Creative Video for Social Sharing

There is no one right way to use a video as promotional material. However, the most effective way could be via social sharing. When you offer a video that is fun, unique, relatable, and engaging, your brand followers will want to share it with their friends. Those friends will share it with their friends, who will share it with their friends. And with more and more video getting shared on social media (Facebook live being a big one), a video is becoming more of a real-time way to connect with your customers.

Here are a few suggestions to get your creative juices flowing:

  1. Create animated stories
  2. Highlight a humorous situation related to your industry
  3. Make a how-to video
  4. Interview guests
  5. Offer a challenge
  6. Tell a personal story
  7. Shoot a short documentary
  8. Film video testimonials
  9. Show what goes on “behind-the-scenes”
  10. Educate your viewers on a product

    gary vee social sharing

    One of Gary Vaynerchuk’s viral videos that gained up to 12,000,000+ views and 4000+ shares

When you regularly offer people interesting and useful information, you are enabling a long-term relationship to form. This benefits both parties when customers gain confidence in your brand, and your brand will have the opportunity to satisfy your customer’s product or service need. It’s a win-win situation.

Why You Need To Produce Video Data

You see the videos on every platform you visit, and you see the numbers of the video data that is being consumed.  If you fall short of producing video, you might be losing out on some potential business. These days, without video, your company is missing the boat. Don’t let that happen to you. Use powerful and entertaining videos to share your message and increase your sales.

video search engine optimization


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.

19 Reasons You Should be Talking About On-Page SEO

on page seo

Many people understand the power of off-page SEO where links or citations are built.

However, what about on-page SEO? This would relate to internal strategies to optimizing your work for Google and other search engines. Wasn’t there a recent crackdown so that targeting keyword density and other such methods is now taboo?

While this may be true, webmasters can still gain great value from implementing core components of on-page SEO strategies. Here’s how and why I recommend doing so.

man reading web page

Seeing Through the Eyes of Your Viewer

Strategies involved in today’s on-page SEO include content that is over 1000 words in length with more being better. Your focus is on the audience rather than Google. A core component of the entire process involves internal link building where you lead viewers from one page to another based on their links that they select within your content.

The whole process produces at least five baseline results for your audience:

  1. Readability
  2. Accessibility
  3. Convenience
  4. Likeability
  5. Engagement

Providing high-quality educational value within a healthy amount of content (1000+ words) with the focus being on the viewer empowers readability and convenience. Along with this structure comes the concept of internal links that lead from one piece of content to another within your site. This structure allows the user to find key concepts related to your niche that they otherwise might have missed.

As they come to see you as the one stop shop for all their related questions, your corresponding likeability within the eye of the viewer will increase. As they come to spend more time on your site, the possibility that they will leave a blog comment reply or engage you in some other way is greatly enhanced.

HOT TIP:

Be sure to advise your reader on best ways to respond to your article. Many people save this for the end, but I know not why. Mix things up a bit by putting a surprise call to action (CTA) right in middle of the content.

google algorithm

Seeing Through the Algorithms of Google

Gone are the days when it was in a webmaster’s best interest to appeal to the search engines first within the confines of on-page SEO strategies. Today, if you are not focused first on the viewer, then the search engines will only not focus on you first within their rankings.

With the new way of defining on-page SEO that Google is driving, what is the result for Webmasters that take heed?

  1. Usability
  2. Spiders
  3. Rankings
  4. Synergy
  5. Authority

First and foremost, you provide usability to the viewer which is what Google wants to see. Neglect this critical factor and Google will ignore you when it comes to rankings. Show Google that you are serious about making a difference and the corresponding fruit of your labors will be yours to reap.

While the way things are done may have changed from the early days, methods involve in identifying the various pieces of your existence on the web remain intact. They are called spiders. Those spiders can be aided in finding all your site by the on-page internal link structure that you have set in place for when they arrive.

As Google continues to see the synergy that you are bringing to the table by way of high-quality content and ease of usability your authority within the search engine rankings will escalate. This does take time. When your project is first starting out, I would suggest that whatever you are doing today will realize its beginning fruit 90 days from now. As you plan matures the timeline duration will shorten if you are building your project out correctly.

 

eyes of the content creator

Seeing Through the Eyes of The Creator

Whatever your purpose for being on the web is you need to be seen. Otherwise, you’re not technically on the internet, or at least not a huge piece of it. If you intend to build your online presence as a major outlet for business, then not being found is simply not an option.

If you do on-page SEO right, you will find rewards in many areas including:

  1. Branding
  2. Navigation
  3. Bounce Rate
  4. Time on Site
  5. ROI

As people come to spend more time on your site, it will become branded on their minds. Many times I look things up on the search engines, and before looking at any other ingredient, I scan for any URLs that I have defined to be an authority in the field.

Be the authority in your niche.

What do you do to build authority value in the eyes of your audience?

Please share your ideas in the comments below and let’s increase our knowledge together.

One way to do this is by navigation. Many people think of navigation as it pertains to that bar at the top which leads people places. And it is. However, providing more than one roadmap through your site is always helpful. This is where we once again return to the value of internal link building within your on-page content.

The easier it is for a viewer to use your site, the more they will. As they navigate through from one page to another, they positively affect bounce rate. Visitors that come view one page and leave are called bouncers. You want as little of this as possible.

The smaller your bounce rate, the greater the time on site of your visitor. As Google sees viewers spending more time on your site, they will correspondingly reward you in the form of higher rankings which is exactly what you need to increase ROI (return on investment).

Additional Reasons for Understanding On-Page Optimization

By now you have a solid framework for exactly why on-page optimization done the right way per Google’s requirements today is so important.

There are a few more points I would like to cover before closing, though not in detail.

  1. Link Wheels
  2. Top Tier Design
  3. Like-Mindedness
  4. Value

The above topics can easily take on entire pieces of content or more all by themselves. However, in brief, as you proceed with building your site content you can create link wheels.

Of course, you would want to link similar content together based on categories. As viewers find one page that they are interested in, it is quite likely that when they see references to other related content, they will be interested in checking that page out also.

  1. Post 1 links to post 2
  2. Post 2 links to post 3
  3. Post 3 links to post 1

Externally, these should be avoided like the plague. Internally they are golden nuggets of value.

If you take all pages within a link wheel and point it as a critical page on your site, Google comes to understand the value of that page as it relates to the rest of your site and ranks it accordingly. This is known as tiers, and it is a critical component of the internal tiered link wheel process.

Closing Thoughts About On-Page SEO

I trust that by now you are more than convinced of the extreme necessity of correctly applying principals for on-page SEO. While many things have changed over the years, one thing remains the same. If you develop strategies to take key places on the front pages of the search engines, you will be found.

On that note, and before you go.

What strategies do you use within your marketing to be seen above the noise?

What has worked?

What hasn’t?

Please share your thoughts and opinions in the comments below. Feel free to ask a question or two if something is pressing on your mind and enjoy the internal growth of your projects.


guy seoGuy Siverson – Author, Blogger, and Online Marketer.

He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family, friends and helping educate, inspire and motivate others by writing, coaching & speaking engagements targeting success in entrepreneurial careers of others. — Contact 702-439-4766

On-Page SEO Tips – What’s Working Right Now

On-page search engine optimization (SEO) is kind of like talking about politics; everyone has an opinion. Some SEO experts may disagree with me and that’s fine. I know what is working for us and how we are getting fast results for ourselves and our clients.

Some experts believe that you have to have the following:

 

  • At least 500 characters
  • Keyword phrase in an H1, H2 and H3 heading
  • Keyword phrase in the first sentence and the last sentence
  • Keyword phrase bolded, italicized and underlined at least once.
  • Link to another page on your site
  • An image with an alt tag with your keyword

I used to believe all of this too until I saw how we’ve ranked pages in less than a week with only two sentences of content. Of course, we got them to rank faster with only a few authority backlinks, but that’s for another article and we’ll share some of our sources in it. But, we had the bare minimum of on-page content including what we recommend below.

Title tags

For the sake of this article, let’s say our keyword is “Red two armed widgets”. You are allowed a maximum of 70 characters within the title tag. Make sure you have your keyword phrase within the title tag but don’t be spammy with it either. It’s a good idea to remember that this is your first opportunity to sell to a prospective visitor, so make sure it’s something that will invite them to click on the link.

Example:

“High Quality Red Two Armed Widgets At Affordable Prices”

Description Tag

This is your second opportunity to sell to a prospective visitor as it’s what shows up underneath your title text on the search engine results page (SERP). The description doesn’t show up anywhere on your website, just in the search engine results. You need to include your keyword phrase within the description text. Again it’s a good idea to type something into the 155 characters allowed that will entice someone to click on the link and visit your site. Don’t repeat the keyword or keyword phrase at all.

Example:

“Acme widgets in Anytown is your best choice for high quality and affordable red two armed widgets for over 20 years. Check out our huge selection.”

H1 Heading

Make sure your H1 heading includes your keyword phrase. We’ve had success just making the H1 our keyword phrase as long as it makes sense.

Example:

“Red two armed widgets”

Content

There is a lot of debate that you need 500 words or even a thousand. We’ve had success ranking pages with just two sentences. Seriously. Obviously, you’ll get your visitors more interested if you have good content and it will keep them on your site longer. But, you don’t need to get overly worried about it for optimization purposes. Just make sure your keyword density is between 1% and 2%.

Authority Link Within the Content

Within the content of your page, you need to link out to an authority website related to what you are trying to optimize for. A good site to look for pages to link to is Wikipedia.org as almost every article is an authority. So if Wikipedia had an article about “Widgets” or even “Red two armed widgets”, link to that. If you are doing local SEO, then you can link to the article about the city you are trying to optimize for or you can even link to the city’s website. If it was Vancouver, link to the city of Vancouver website. You can also link to a manufacturer’s website if you are selling products.

Include a YouTube Video

Google seems to love pages that embed videos from YouTube. It may be that they own YouTube and want people to embed them, I’m not 100% sure why but I can tell you it works. Try to embed a video related to your keyword phrase or a video about the city you are trying to do local SEO in. As silly as this sounds, we got a page to rank in a large city for a competitive term by embedding a music video from YouTube by Katy Perry that was related to our topic.

We prefer creating our own videos so that we can use it to promote the product or service we are trying to sell. But, you can use somebody else’s video if you want.

I fully expect people who are better than us at SEO to disagree with me. This technique may not work in the future, but it’s working right now and quite effectively for us.