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A Guide to Creating Compelling and Engaging Social Media Posts


Having a healthy social media presence is a must-have for most, if not all, businesses in the digital age because social media usage is still at a constant rise—with 8 out of 10 internet users logging in to Facebook and other social media sites for an average of 2 hours per day.

Ideally, you’d want to reach and connect to most of your target audience or the people who have a higher chance of liking your brand and becoming potential customers. However, even that is hard enough in this age when almost every brand is promoting on Facebook.

Although gaining exposure has become a monumental task, it’s still possible to pull off. You just need to have a clear goal, a creative strategy, and creative content that is not only informative but also entertaining and compelling enough to get noticed. Otherwise, you’ll just be another generic post to be ignored in the user’s news feed.

But don’t fret. With the right strategies, you can create social media posts that will get noticed by the right audience, and therefore, gain you precious new customers.

How to Get Your Brand Noticed on Social Media

Before you go all in, take a few minutes to read these tips and best practices for building a successful social media presence in 2018.

Pick your cup of tea.

While it’s tempting to stay active on all top social media platforms, the drawback is that you won’t be able to engage your target audience on ALL of them fully. It’s okay to create accounts on multiple platforms, but you’re better off focusing on one.

So if you’re a lifestyle brand, for example, you can use Instagram as your main platform for engaging with your audience and do minor updates on Facebook and Twitter.

Bake information into bite-sized goodies.

People on the go love snacks. If you’re giving them full-course meals of text, chances are they’ll skip over your content to find something more interesting.

When posting on social media, bake your posts into manageable chunks or better yet, add relevant and compelling images and visuals to make your brand more attractive and memorable.

Bonus: Here’s a cheat sheet to help you find the right image sizes for every social media platform.

Aim to educate, not advertise.

While you can use social media to promote your products to a wider audience, it’s still a platform for two-way conversation. Invite your audiences to share their thoughts to not only get valuable feedback but also make your brand more relatable.

Conclusion

Social media may be oversaturated at present, but with the right strategies, you can create inspiring and engaging posts that give your brand the attention it deserves.

Check out the infographic below for more tips and best practices on posting on the top social networks.


As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.