The fan-favorite picture sharing app Instagram has always charmed its users with some excellent features and new updates throughout years, and it has now become one of the biggest social media networking platforms on Internet today. The popular app Instagram has introduced in the year 2010 and the beginning, it was not as popular as it is now. But the app always showed promise, and today it is in front of everyone.
If you see it is very obvious that Instagram is now one of the most famous social networking platforms right after Facebook and it has a huge user base of 600 million, who are active as well. Not just Instagram keeps introducing us to some great updates and features, but it is also becoming an excellent platform for social media networking.
As many delightful feature Instagram offers to its audience, it is also offering them a chance to spread their business as well now. There are several ways in which you can market your business on Instagram, and they are not very hard to use.
Some things should be kept in your mind if you want to run a successful Instagram campaign and one of those things includes hashtags. Hashtags are a great way of improving the engagement of your posts. They are small, they are interesting, and they are creative. The concept of hashtags was only popular on Twitter in the beginning but now the hashtags are becoming essential to Facebook and as well as Instagram. Hashtags can be great, and they can improve the reach of your post dramatically if you use the right ones. Using hashtags is not as simple as it seems. You cannot just take any hashtags you want and add them to your posts. That would be good for nothing. You need to make sure that you are using your hashtags in the right way.
Here are some tips using which you can harness the power of hashtag on Instagram.
1# Start the conversation using hashtag
Hashtags can be very useful for Instagram users, and there are many ways in which hashtags can be used on the picture sharing platform. One of the ways in which you can take advantage from hashtags is starting a conversation with the hashtag. By using just one hashtag, you can set up any ongoing discussion, allowing people of different backgrounds to join the conversation and give their opinion. Using hashtags allow you to stream your content so the people saw it can join the conversation if they are interested. Also, do not forget that every person you are connecting or engaging with on Instagram through hashtags discussions, there are a lot of potential customers who are watching or following your post which is looking to know about you.
#2 Figure out a good hashtag and use it across all social media platforms
Well, in this article we are talking about ways to harness the power of hashtags on social media. But here for a while, we will talk about other social networking platforms as well which includes Facebook and Twitter. Well if you want to enhance your hashtag performance on Instagram you will need to use all your networks as they are connected. Figure out one hashtag that is good enough and describes your business. Now use the hashtag on all of your social media platforms and cross-promote it. As soon as people starting observing your hashtag more there is an excellent chance that influenced by this; they will start to use it as well. So connecting can help improve the performance of our hashtag.
According to research, a hashtag used on Instagram can improve your accounts engagement up to 12%.
#3 Go for creative hashtags that will let your users upload photo
When it comes to using hashtag the most important thing you need to keep in your mind is creativity. The more creative your hashtag is, the more it will help you to engage with an audience. Be tricky and use hashtags that will encourage users on Instagram to upload photos with the hashtag to get featured on your website or Instagram account. You can also use it another way as you can ask your followers and customers to use the hashtag and to upload pictures to it to get featured. People like such things and they will want to get involve with you. Using this tactic can bring you new followers and improve your engagement, and it also will help in promoting your hashtag.
#4 Ask the users for feedback
As we know that Instagram is a famous social media networking website and if we talk about social media marketing then we all know that the feedback is high on this channel. Customers can directly give you feedback on your products, services, developments or any other concerning thing. So, when you are asking for feedback from your users add a specific hashtag to it for what kind of feedback you want. This thing can also help you up your hashtag game. While asking for feedback and using unique hashtags make sure that many big brands and business had failed with hashtags as they sometimes become a famous internet troll. So they can have a negative impact too. But you need to be careful with it and while getting feedback from your hashtags always welcome the criticism.
5# Mention location in your hashtag
This one is also an excellent trick to improve your hashtag power on Instagram especially if you are a small business and is based in specific areas. People do get attracted a lot when their city is mentioned in the hashtag. Always use the location in hashtag if you are going to target a particular audience. This will help you to reach your proper audience and will also improve your engagement through hashtags. Also, you can use multiples cities names in hashtags so that it will trend in multiple cities and people are always looking up to their city hashtags for something.
These are some interesting and useful ways that can help you harness the power of hashtags on Instagram. Remember that hashtags are indeed powerful and can boost up your engagement if they are used in the right way. So, follow these simple instructions and make sure that you get the best out of your hashtags.
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.