Search Engine Optimization, or SEO, is a technique that takes a combination of cold hard facts and informed intuition. It is a beast that is running on ever-changing algorithms. Sometimes a feeling and a hunch are as valid as a bunch of statistics. These are just a few ways to achieve a little SEO success for your employee health benefits business.
- Choose Your Keywords Carefully
- Place Keyword in the Title
- Relevant Content
- Good Link Navigation
- Get External Links
- Social Media Keywords
- Local Searches
Choose Your Keywords Carefully
Resources that can help you determine the most searched for phrases are helpful. Google Keyword Planner is one such resource. When you narrow down a keyword, put that keyword in a very specific context. Choosing “employee health and dental benefit business” as the keyword will funnel in an audience that is looking to complete a specific action. If you just selected the keyword health benefits it would draw traffic that is looking for any information about health benefits.
Place Keyword in the Title
Increase your organic rating by placing the keyword in the title of your content article. Make sure that title is unique and explains the content. For example, if your page is about “health and dental benefits”, you should have those words in your title. Once the keyword is entered into the query several titles will appear. Market your title to be unique and eye-catching in order to stand out on the list. If you briefly summarize the article in the title, you demonstrate the legitimacy of your content and website. Here’s an example from our other site: Hurricane Web Design. We have placed the keyword and the location into the Meta title:
Notice how we’ve put “SEO” and we’ve put “Vancouver” in the title. We also included a related keyword “Search Engine Optimization.”
Relevant content will help you get the right traffic even if your keyword does not. A lot of times the phrases used within the content will also produce long-tail traffic. Even if your keyword is the best you can select, there will still be competition within that keyword. Solid, competent, and relevant content will help your listing stand out amongst the crowd.
Make sure that your link takes you to an important page on your website. If you select a great keyword and then have a link to a page that has no relevance to the keyword, you will lose that traffic. Do not waste that click. Connect them directly to the most important page of your website.
Get External Links
The more external links that you have the better chance you have to generate traffic. The best ways to get relevant external links are to either ask or use content other website moderators find interesting.
Social Media Keywords
It is important to note the difference between web searches and social media. Searches conducted specifically on social media vary slightly to searches conducted on a web search engine. Make sure to utilize social media as many businesses are actually using social media to stimulate their web engine searches. The effect social media has on the web is growing every day.
Never underestimate the power of the local search. A lot of people will enter their physical location as the search keyword. Simply using your location as your keyword can help narrow down the vast competition presented online.
SEO is an ever-changing beast. Try as many of these pointers as possible to help get more traffic to your employee health benefits business.