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How can you add traffic quickly to your website with the use of practical tips and strategies?

practical tips for traffic featured image

We have heard a lot about social media sites. Most of the people use it for communicating with one another. However, recently it is also in use for business promotion. Moreover, in this page, we will discuss building communities. We will also discuss the various ways in which you can build traffic to your blog site. Social media sharing is no doubt easy, but a little bit of effort is required on your part. You need to do more than just little sharing of the blog posts on the social media. You will get to know about some useful tactics from this blog that will help you in marketing on social media.

Almost every month you will see that new social networks are coming up. There are both large social media network platforms and niche for social networks. You have lots of opportunities to promote your blogs on these social media sites. Moreover, if possible, you can use all of them to promote yourself. Practically, this is almost next to impossible. Moreover, the use of multiple accounts also becomes a major problem with no interaction or very less interaction with the audience. Lack of time, management, etc. become the biggest problem to handle all the social media profiles. So, it is better that you choose a couple of them or even one among them and give your best effort in promoting your business or service.

It is important to identify the target readers

You can use either one or two social media networks or a couple of them. However, which site should let you go for depends on the readers you target. It is essential that you first identify the readers and then choose the social media networks, rather than doing just the opposite.

Need to determine the potential of the social networks you target
There are some social media networks that we all are accustomed to, and the list includes Facebook, Google+, Twitter, Pinterest and LinkedIn. As compared to the new sites, you will see maximum people using these popular platforms. So, it is essential that you target such a networking site which is preferred by a large group of people or at least the group of people you target for your blogs.

The results usually vary depending on the readers. Always remember if your blog is geared around professional matters, then business and professional readers from Google+ and LinkedIn can add to potential traffic. If the group of reader you target is more visual, then you can focus on Pinterest, Facebook, and Instagram. You can add more followers on Instagram to ensure that the process of promotion is speeded up.

Automatic sharing of contents

Marketing on social media can be time-consuming, and we have already discussed the online community building process above. It is not a child’s play to develop these communities. In fact, even after building them, it is quite difficult to channelize your blogs through them. However, you do not need to worry because there are various tools available for this job. Automation can be said to be your friend in this regard. It can help you to share your blog posts on the social media sites.

Buffer

This is a free social sharing tool, and you can use it to schedule around ten posts in the queue for posting on various social networking sites. If you go with the free version of Buffer, which is indeed the best option if you are a newbie, then make sure that you create a social profile on each of the available networking options. There are some company pages like that of LinkedIn that needs premium version.

Use of hashtags

The use of appropriate hashtags is important when you share updated on the Buffer as well as on social media. These will also require for the content to work on social networks. You can use the free as well as premium hashtag services to know about the trending tags that can drive the maximum traffic to your site.

Sharing button is a must

Make sure that your blog is accompanied by a sharing button so that it can be shared by the readers on other social media platforms easily. If the share button is hard to find, then users will only stay away from sharing the post. Usually, Twitter, Google+, Facebook, and LinkedIn are the standard social sharing buttons given near the blogs. If you prefer any other social networking sites, then you can give that option too. However, remember too many cooks spoil the brother. Similarly, too many sharing buttons will demotivate the readers from sharing the post at all. So, maximum add up to only three sharing media.

Sharing snippets of your blogs without actual promotion

Well, you will be amazed to know that you can use a strategy to promote your content without actually promoting it at all. Many times, people do not seem to like when a profile shares just the link back and titles to their blogs. So, to enhance the appeal, you need to share contents that are meant for the “social media only.”

Share tips and stats related to your service and business

Sometimes you will see posts that cannot be termed as blogs but contain stats and tips of a particular factor. You can add further value to your social media updates with the sharing of this valuable advice and information.

Hope, the above points will help you in promoting your online business. If you are a startup company, then using the points above in an efficient manner will enable you to get instant results. Make sure that you hire the service of an expert if you are not well-versed with the online marketing criteria.


walter moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

Looking for Real Instagram Likes? Here Are Some Hacks to Try

Instagram hacks for more likes image

Instagram likes are something every Instagram user wants. For a business marketer, these likes add to the credibility of your account, and with time, it will lead to more followers. As you continue boosting your following on this popular social media network, it becomes easier for you to convert and build brand authority. There are over 8 million registered businesses on Instagram, and this is enough reason to rethink your social media marketing strategy.

The Place of Instagram Marketing

There are over 700 million Instagram users today, and the numbers are growing. Over 4.2 billion posts receive likes every day, and so far, over 40 billion images have been shared on the platform. Instagram engagement levels are higher than for Facebook and other social media networks. There are many reasons for your business to leverage this social media platform including being able to learn what people like, increasing conversion, boosting traffic on your website, better engagement, fuelling other marketing channels by sharing your images and many other reasons.

For a successful Instagram marketing campaign, you need real Instagram likes which will boost the visibility of your account and eventually increase your follower numbers. The more likes your account has, the more trustworthy it becomes, and users will gradually start following you. In essence, you must find a way to increase Instagram likes. Below are some simple tips to increase likes for your posts:

Come up with a strategy – You have to meet as a team and agree on the roadmap for your Instagram marketing campaign. This includes setting out objectives, agreeing on the type of content to post, posting schedule, and the person to post among other details. When you have a well-planned Instagram campaign, you will have set the foundation for success.

Identify a creative and captivating theme – The most popular Instagram accounts have a theme, and they stick to it come what may. Doing this will take a lot of creativity, but it will pay off eventually. For instance, if you restore vintage cars, posting fabulous looking cars is not enough. Why not show what goes on behind the scenes in short videos or images?

Come up with a posting schedule and stick to it – Doing random posting might seem like a cool thing, but this is not the way to get free Instagram likes. Many people are looking at your posts, and if they find that you have a regular posting schedule, they will quickly start liking and eventually, you can convert them into followers.

Use hashtags creatively – If there is one abused Instagram tool, then it has to be hashtags. Using plain hashtags is just as bad as overusing them. Stick to a few hashtags that are relevant to the theme you have chosen.

Automation – Tools such as Like4Like will help you get real likes without much hassle. These tools remove the hard work from your Instagram campaign and help you to gain a competitive edge.
There are many other simple tips including interacting with users and optimising your photos among others. The bottom-line is to ensure that your brand is highly visible on Instagram.


Walter Moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

How To Harness The Power of Hashtag on Instagram

hashtag-instagram
The fan-favorite picture sharing app Instagram has always charmed its users with some excellent features and new updates throughout years, and it has now become one of the biggest social media networking platforms on Internet today. The popular app Instagram has introduced in the year 2010 and the beginning, it was not as popular as it is now. But the app always showed promise, and today it is in front of everyone.

If you see it is very obvious that Instagram is now one of the most famous social networking platforms right after Facebook and it has a huge user base of 600 million, who are active as well. Not just Instagram keeps introducing us to some great updates and features, but it is also becoming an excellent platform for social media networking.

As many delightful feature Instagram offers to its audience, it is also offering them a chance to spread their business as well now. There are several ways in which you can market your business on Instagram, and they are not very hard to use.

Some things should be kept in your mind if you want to run a successful Instagram campaign and one of those things includes hashtags. Hashtags are a great way of improving the engagement of your posts. They are small, they are interesting, and they are creative. The concept of hashtags was only popular on Twitter in the beginning but now the hashtags are becoming essential to Facebook and as well as Instagram. Hashtags can be great, and they can improve the reach of your post dramatically if you use the right ones. Using hashtags is not as simple as it seems. You cannot just take any hashtags you want and add them to your posts. That would be good for nothing. You need to make sure that you are using your hashtags in the right way.

Here are some tips using which you can harness the power of hashtag on Instagram.

1# Start the conversation using hashtag

Hashtags can be very useful for Instagram users, and there are many ways in which hashtags can be used on the picture sharing platform. One of the ways in which you can take advantage from hashtags is starting a conversation with the hashtag. By using just one hashtag, you can set up any ongoing discussion, allowing people of different backgrounds to join the conversation and give their opinion. Using hashtags allow you to stream your content so the people saw it can join the conversation if they are interested. Also, do not forget that every person you are connecting or engaging with on Instagram through hashtags discussions, there are a lot of potential customers who are watching or following your post which is looking to know about you.

#2 Figure out a good hashtag and use it across all social media platforms

Well, in this article we are talking about ways to harness the power of hashtags on social media. But here for a while, we will talk about other social networking platforms as well which includes Facebook and Twitter. Well if you want to enhance your hashtag performance on Instagram you will need to use all your networks as they are connected. Figure out one hashtag that is good enough and describes your business. Now use the hashtag on all of your social media platforms and cross-promote it. As soon as people starting observing your hashtag more there is an excellent chance that influenced by this; they will start to use it as well. So connecting can help improve the performance of our hashtag.

According to research, a hashtag used on Instagram can improve your accounts engagement up to 12%.

#3 Go for creative hashtags that will let your users upload photo

When it comes to using hashtag the most important thing you need to keep in your mind is creativity. The more creative your hashtag is, the more it will help you to engage with an audience. Be tricky and use hashtags that will encourage users on Instagram to upload photos with the hashtag to get featured on your website or Instagram account. You can also use it another way as you can ask your followers and customers to use the hashtag and to upload pictures to it to get featured. People like such things and they will want to get involve with you. Using this tactic can bring you new followers and improve your engagement, and it also will help in promoting your hashtag.

#4 Ask the users for feedback

As we know that Instagram is a famous social media networking website and if we talk about social media marketing then we all know that the feedback is high on this channel. Customers can directly give you feedback on your products, services, developments or any other concerning thing. So, when you are asking for feedback from your users add a specific hashtag to it for what kind of feedback you want. This thing can also help you up your hashtag game. While asking for feedback and using unique hashtags make sure that many big brands and business had failed with hashtags as they sometimes become a famous internet troll. So they can have a negative impact too. But you need to be careful with it and while getting feedback from your hashtags always welcome the criticism.

5# Mention location in your hashtag

This one is also an excellent trick to improve your hashtag power on Instagram especially if you are a small business and is based in specific areas. People do get attracted a lot when their city is mentioned in the hashtag. Always use the location in hashtag if you are going to target a particular audience. This will help you to reach your proper audience and will also improve your engagement through hashtags. Also, you can use multiples cities names in hashtags so that it will trend in multiple cities and people are always looking up to their city hashtags for something.

These are some interesting and useful ways that can help you harness the power of hashtags on Instagram. Remember that hashtags are indeed powerful and can boost up your engagement if they are used in the right way. So, follow these simple instructions and make sure that you get the best out of your hashtags.



qurban
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

 

How to Use Instagram and Snapchat Stories to Build Your Brand

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We’ve long known a single picture is worth a thousand words, but how many pictures does a whole story involve? If you have spent any amount of time on Instagram or Snapchat in the last year or two, you might already know the answer.

Companies of all sizes and statures have long recognized the value of image-rich marketing, using color to evoke emotion, infographics to simplify complex ideas, and shapes to highlight particular qualities and meanings. Brands create and utilize images to mold their persona, sharing their brand story by giving a peek at the people and purpose behind the logo.

And for some, there’s no easier way to showcase those eye-catching elements than on visual-emphatic social outlets like Instagram and Snapchat, the image-based platforms whose entire existence relies on posting optically appealing elements to engage their viewers.

instagram snapchat

But as much power as a single image can yield, a thousand words at a time ceased to suffice when Snapchat’s Stories feature – and later Instagram Stories – rolled out and installed a new era of social storytelling. Pioneering features like ephemeral content has forced marketers to craft stronger, more efficient, more engaging stories within the images they post.

With a 24-hour expiration date stamped on every Story, there’s only one place a Story can survive – in the viewer’s memory, but only if it’s worth remembering.

A Magnified Look at Social Media Storytelling

A Cultural Expectation

Storytelling has existed as long as human language, serving to share experiences and information, and eventually cementing its place as a cultural norm. Some stories we share today, such as fairy tales and urban legends, are ones that have evolved through centuries of retellings and embellishments, changing names, places, and happy endings to fit our purposes. And just as humans did centuries ago, we continue to tell stories to inform, engage, entertain, and inspire, only now those stories do not always come in the form of a book or oral recitation.

Brand storytelling isn’t about cherry-picking stock photos or copying the successes of others. To be effective, every story shared must epitomize the brand identity, rising above competing brands and images to engage, enlighten, and inspire the viewer to either take action or seek more information. These stories serve as a chance for brands to momentarily halt their advertising barrage and give their audience a transparent glimpse into the beating heart of the company.

Brands have become as big a part of our culture as the products they represent, from music to clothing to food to social media and beyond. Some of the most successful brands have integrated themselves so deeply in our society not through their products and services, but via a storytelling strategy that speaks to us on a culturally important level.

The Cash Value of a Brand Story

As transparent and genuine as brand stories need to be, there is no hard and fast rule to deter your story from becoming your Call to Action. You simply need to know how to craft a story that warrants an action.

Consider the following:

  • What do my customers need from me?
  • How can I connect with my customers on an emotional level?
  • What drives my customers to make a buying decision?
  • What honest elements can I add to my story that can help influence a decision?

Let’s look at Coca Cola’s 2014 Share a Coke campaign:

coca-cola

As one of the world’s most iconic brands, the company stayed true to its universal roots by featuring individual names on its bottles and cans, which sent millions of soda drinkers on a scavenger hunt to find the beverage that “belonged” to them. But as obvious as this was a marketing campaign, it was also less obviously a reflection of how people provide the beating heart behind the brand.

In this case, Coca-Cola shared a story about sharing a coke and earned a 2.5% increase in sales from the same 12-week period the previous year. Also, Coca-Cola benefited from an 870% increase in social media traffic, 18 million+ media impressions, and a 7% increase in consumption, among other perks.

A Purpose in Social Media

As digital marketing trends continued to shift to the social sphere, both Snapchat and Instagram rose to the call of an increased need for solid social media storytelling that doesn’t only provide an opportunity for engagement but encourages it. Thus, Stories emerged on each platform to give brands and viewers alike a different, more organized approach to interacting with each other.

Keep in mind, storytelling is not synonymous with story-selling. It’s not just an outlet to promote your good deeds and wild successes to gain positive PR. Storytelling has always been about how we relate to others and the ways we share and understand experiences. Build your social stories around what your users care about, and show them how you understand their needs, likes, and interests.

Truthfully, brands have become so adept at crafting original images and click-worthy content that it often begs the viewer to question its authenticity. But Stories can – and do – change that notion by not featuring your carefully constructed material, but your in-the-moment highlights. And those are the instances that tell the most genuine, unevolved version of your brand story.

A Bird’s Eye View of Snapchat and Instagram

Snapchat

Say good-bye to the self-destructing snap – if you want to. With Stories, users can look at photos as often as they like until the 24-hour timer dings.

Think of it as a well-honed twist on a traditional photo album: users can post photos or videos in Stories, and others can view those posts anytime while they are still live. This gives viewers a play-by-play of what the user has been up to within a day’s span, but without any content taking a deep dive in their rolling newsfeed. Once a post hits the 24-hour mark, it’s gone forever.

snapchat-stories

Posting to Stories throughout a given day creates a unique narrative for the viewer that details what a day in the life looks like for your brand. It also avoids the one-view-only stipulation that formally ruled Snapchat and lets your image’s legacy live a little longer to create a bigger impact. This gives each of your Snapchat Stories a full 24 hours to inspire and engage before time runs out and something new takes its place. If creativity is ever necessary, it’s here and now.

Instagram

The first photo-sharing social platform lifted a page from the Snapchat playbook and implemented their form of Stories.

Similar in form and function to that of Snapchat, Instagram embodies one of the most important elements of telling and sharing stories – the personal aspect. By eliminating public likes and comments to posts shared in Stories, users are encouraged to reach out via private message on Instagram Direct. This gives brands a clear invitation to respond and engage by forging a direct connection with its fans.

instagram-stories

How to Choose The Right One for Your Brand

If you find yourself unable to differentiate between Snapchat and Instagram Stories, you aren’t alone. The resemblance between the two is nothing short of striking:

  • Posts disappear within 24 hours
  • Ability to add doodles, filters, and emojis
  • Similar privacy settings
  • Viewers can initiate one-on-one Conversation
  • Users can post photos and videos
  • Brands use them for similar purposes

Even so, the two can’t be described as identical. Snapchat trumps Instagram with its filters, face mapping, and reverse motion filters, while Instagram beats Snapchat on hashtag functionality within the app and easier navigation through Stories. Also, each app emphasizes Stories in different extremes, with Instagram prioritizing Stories as the top level idea, as opposed to a second rate feature on Snapchat, and are definitely tools all social media marketing companies should be using.

Given the massive similarities and scant differences, which one makes the best solution for your brand?

There is no single right answer. If there were, either Instagram or Snapchat would cease to exist. But whether you are considering a transition from one platform to the other, or are making the first leap into a social media strategy, there are a few things you should consider before clicking the Sign-Up button:

  • What platform does the majority of my target audience use? Don’t worry about which platform has the most users – find out which one can put your brand in front of the right users.
  • What kind of results do I get on my current platform? If you are already active on either Instagram or Snapchat and are thinking of jumping ship because you are not currently getting the results you expect, consider tweaking what you are already doing before you completely abandon your efforts.
  • Do I have the resources and necessity to manage a presence on both Instagram and Snapchat? Some brands can sacrifice the money and manpower to manage multiple social media accounts. But even if you do have the time, funds, and people to manage both platforms, make sure the results warrant the extra resources you’re forking out.
  • Which platform does my competition use? Copying the competition does not always give you the same results as your competitors, but it could be a good indication that they have found their target audience on their current social channel, which means you can, too.

Once you make your choice, be consistent in sharing your stories by keeping your result in focus. Remember, storytelling is about understanding and connecting with your audience, so quality – not quantity – should win every time. Now that’s a story with a happy ending.


benBen Shepardson has been creating and managing websites and web content since the early aughts. From the early wild days of SEO to today’s demand for fully-researched content that users crave, he’s dealt with it all. His latest project is NoStop Content, a provider of original, top-notch written content for business owners and media agencies.