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How To Harness The Power of Hashtag on Instagram

hashtag-instagram
The fan-favorite picture sharing app Instagram has always charmed its users with some excellent features and new updates throughout years, and it has now become one of the biggest social media networking platforms on Internet today. The popular app Instagram has introduced in the year 2010 and the beginning, it was not as popular as it is now. But the app always showed promise, and today it is in front of everyone.

If you see it is very obvious that Instagram is now one of the most famous social networking platforms right after Facebook and it has a huge user base of 600 million, who are active as well. Not just Instagram keeps introducing us to some great updates and features, but it is also becoming an excellent platform for social media networking.

As many delightful feature Instagram offers to its audience, it is also offering them a chance to spread their business as well now. There are several ways in which you can market your business on Instagram, and they are not very hard to use.

Some things should be kept in your mind if you want to run a successful Instagram campaign and one of those things includes hashtags. Hashtags are a great way of improving the engagement of your posts. They are small, they are interesting, and they are creative. The concept of hashtags was only popular on Twitter in the beginning but now the hashtags are becoming essential to Facebook and as well as Instagram. Hashtags can be great, and they can improve the reach of your post dramatically if you use the right ones. Using hashtags is not as simple as it seems. You cannot just take any hashtags you want and add them to your posts. That would be good for nothing. You need to make sure that you are using your hashtags in the right way.

Here are some tips using which you can harness the power of hashtag on Instagram.

1# Start the conversation using hashtag

Hashtags can be very useful for Instagram users, and there are many ways in which hashtags can be used on the picture sharing platform. One of the ways in which you can take advantage from hashtags is starting a conversation with the hashtag. By using just one hashtag, you can set up any ongoing discussion, allowing people of different backgrounds to join the conversation and give their opinion. Using hashtags allow you to stream your content so the people saw it can join the conversation if they are interested. Also, do not forget that every person you are connecting or engaging with on Instagram through hashtags discussions, there are a lot of potential customers who are watching or following your post which is looking to know about you.

#2 Figure out a good hashtag and use it across all social media platforms

Well, in this article we are talking about ways to harness the power of hashtags on social media. But here for a while, we will talk about other social networking platforms as well which includes Facebook and Twitter. Well if you want to enhance your hashtag performance on Instagram you will need to use all your networks as they are connected. Figure out one hashtag that is good enough and describes your business. Now use the hashtag on all of your social media platforms and cross-promote it. As soon as people starting observing your hashtag more there is an excellent chance that influenced by this; they will start to use it as well. So connecting can help improve the performance of our hashtag.

According to research, a hashtag used on Instagram can improve your accounts engagement up to 12%.

#3 Go for creative hashtags that will let your users upload photo

When it comes to using hashtag the most important thing you need to keep in your mind is creativity. The more creative your hashtag is, the more it will help you to engage with an audience. Be tricky and use hashtags that will encourage users on Instagram to upload photos with the hashtag to get featured on your website or Instagram account. You can also use it another way as you can ask your followers and customers to use the hashtag and to upload pictures to it to get featured. People like such things and they will want to get involve with you. Using this tactic can bring you new followers and improve your engagement, and it also will help in promoting your hashtag.

#4 Ask the users for feedback

As we know that Instagram is a famous social media networking website and if we talk about social media marketing then we all know that the feedback is high on this channel. Customers can directly give you feedback on your products, services, developments or any other concerning thing. So, when you are asking for feedback from your users add a specific hashtag to it for what kind of feedback you want. This thing can also help you up your hashtag game. While asking for feedback and using unique hashtags make sure that many big brands and business had failed with hashtags as they sometimes become a famous internet troll. So they can have a negative impact too. But you need to be careful with it and while getting feedback from your hashtags always welcome the criticism.

5# Mention location in your hashtag

This one is also an excellent trick to improve your hashtag power on Instagram especially if you are a small business and is based in specific areas. People do get attracted a lot when their city is mentioned in the hashtag. Always use the location in hashtag if you are going to target a particular audience. This will help you to reach your proper audience and will also improve your engagement through hashtags. Also, you can use multiples cities names in hashtags so that it will trend in multiple cities and people are always looking up to their city hashtags for something.

These are some interesting and useful ways that can help you harness the power of hashtags on Instagram. Remember that hashtags are indeed powerful and can boost up your engagement if they are used in the right way. So, follow these simple instructions and make sure that you get the best out of your hashtags.



qurban
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

 

How to Use Instagram and Snapchat Stories to Build Your Brand

instagram-snapchat-brand

We’ve long known a single picture is worth a thousand words, but how many pictures does a whole story involve? If you have spent any amount of time on Instagram or Snapchat in the last year or two, you might already know the answer.

Companies of all sizes and statures have long recognized the value of image-rich marketing, using color to evoke emotion, infographics to simplify complex ideas, and shapes to highlight particular qualities and meanings. Brands create and utilize images to mold their persona, sharing their brand story by giving a peek at the people and purpose behind the logo.

And for some, there’s no easier way to showcase those eye-catching elements than on visual-emphatic social outlets like Instagram and Snapchat, the image-based platforms whose entire existence relies on posting optically appealing elements to engage their viewers.

instagram snapchat

But as much power as a single image can yield, a thousand words at a time ceased to suffice when Snapchat’s Stories feature – and later Instagram Stories – rolled out and installed a new era of social storytelling. Pioneering features like ephemeral content has forced marketers to craft stronger, more efficient, more engaging stories within the images they post.

With a 24-hour expiration date stamped on every Story, there’s only one place a Story can survive – in the viewer’s memory, but only if it’s worth remembering.

A Magnified Look at Social Media Storytelling

A Cultural Expectation

Storytelling has existed as long as human language, serving to share experiences and information, and eventually cementing its place as a cultural norm. Some stories we share today, such as fairy tales and urban legends, are ones that have evolved through centuries of retellings and embellishments, changing names, places, and happy endings to fit our purposes. And just as humans did centuries ago, we continue to tell stories to inform, engage, entertain, and inspire, only now those stories do not always come in the form of a book or oral recitation.

Brand storytelling isn’t about cherry-picking stock photos or copying the successes of others. To be effective, every story shared must epitomize the brand identity, rising above competing brands and images to engage, enlighten, and inspire the viewer to either take action or seek more information. These stories serve as a chance for brands to momentarily halt their advertising barrage and give their audience a transparent glimpse into the beating heart of the company.

Brands have become as big a part of our culture as the products they represent, from music to clothing to food to social media and beyond. Some of the most successful brands have integrated themselves so deeply in our society not through their products and services, but via a storytelling strategy that speaks to us on a culturally important level.

The Cash Value of a Brand Story

As transparent and genuine as brand stories need to be, there is no hard and fast rule to deter your story from becoming your Call to Action. You simply need to know how to craft a story that warrants an action.

Consider the following:

  • What do my customers need from me?
  • How can I connect with my customers on an emotional level?
  • What drives my customers to make a buying decision?
  • What honest elements can I add to my story that can help influence a decision?

Let’s look at Coca Cola’s 2014 Share a Coke campaign:

coca-cola

As one of the world’s most iconic brands, the company stayed true to its universal roots by featuring individual names on its bottles and cans, which sent millions of soda drinkers on a scavenger hunt to find the beverage that “belonged” to them. But as obvious as this was a marketing campaign, it was also less obviously a reflection of how people provide the beating heart behind the brand.

In this case, Coca-Cola shared a story about sharing a coke and earned a 2.5% increase in sales from the same 12-week period the previous year. Also, Coca-Cola benefited from an 870% increase in social media traffic, 18 million+ media impressions, and a 7% increase in consumption, among other perks.

A Purpose in Social Media

As digital marketing trends continued to shift to the social sphere, both Snapchat and Instagram rose to the call of an increased need for solid social media storytelling that doesn’t only provide an opportunity for engagement but encourages it. Thus, Stories emerged on each platform to give brands and viewers alike a different, more organized approach to interacting with each other.

Keep in mind, storytelling is not synonymous with story-selling. It’s not just an outlet to promote your good deeds and wild successes to gain positive PR. Storytelling has always been about how we relate to others and the ways we share and understand experiences. Build your social stories around what your users care about, and show them how you understand their needs, likes, and interests.

Truthfully, brands have become so adept at crafting original images and click-worthy content that it often begs the viewer to question its authenticity. But Stories can – and do – change that notion by not featuring your carefully constructed material, but your in-the-moment highlights. And those are the instances that tell the most genuine, unevolved version of your brand story.

A Bird’s Eye View of Snapchat and Instagram

Snapchat

Say good-bye to the self-destructing snap – if you want to. With Stories, users can look at photos as often as they like until the 24-hour timer dings.

Think of it as a well-honed twist on a traditional photo album: users can post photos or videos in Stories, and others can view those posts anytime while they are still live. This gives viewers a play-by-play of what the user has been up to within a day’s span, but without any content taking a deep dive in their rolling newsfeed. Once a post hits the 24-hour mark, it’s gone forever.

snapchat-stories

Posting to Stories throughout a given day creates a unique narrative for the viewer that details what a day in the life looks like for your brand. It also avoids the one-view-only stipulation that formally ruled Snapchat and lets your image’s legacy live a little longer to create a bigger impact. This gives each of your Snapchat Stories a full 24 hours to inspire and engage before time runs out and something new takes its place. If creativity is ever necessary, it’s here and now.

Instagram

The first photo-sharing social platform lifted a page from the Snapchat playbook and implemented their form of Stories.

Similar in form and function to that of Snapchat, Instagram embodies one of the most important elements of telling and sharing stories – the personal aspect. By eliminating public likes and comments to posts shared in Stories, users are encouraged to reach out via private message on Instagram Direct. This gives brands a clear invitation to respond and engage by forging a direct connection with its fans.

instagram-stories

How to Choose The Right One for Your Brand

If you find yourself unable to differentiate between Snapchat and Instagram Stories, you aren’t alone. The resemblance between the two is nothing short of striking:

  • Posts disappear within 24 hours
  • Ability to add doodles, filters, and emojis
  • Similar privacy settings
  • Viewers can initiate one-on-one Conversation
  • Users can post photos and videos
  • Brands use them for similar purposes

Even so, the two can’t be described as identical. Snapchat trumps Instagram with its filters, face mapping, and reverse motion filters, while Instagram beats Snapchat on hashtag functionality within the app and easier navigation through Stories. Also, each app emphasizes Stories in different extremes, with Instagram prioritizing Stories as the top level idea, as opposed to a second rate feature on Snapchat, and are definitely tools all social media marketing companies should be using.

Given the massive similarities and scant differences, which one makes the best solution for your brand?

There is no single right answer. If there were, either Instagram or Snapchat would cease to exist. But whether you are considering a transition from one platform to the other, or are making the first leap into a social media strategy, there are a few things you should consider before clicking the Sign-Up button:

  • What platform does the majority of my target audience use? Don’t worry about which platform has the most users – find out which one can put your brand in front of the right users.
  • What kind of results do I get on my current platform? If you are already active on either Instagram or Snapchat and are thinking of jumping ship because you are not currently getting the results you expect, consider tweaking what you are already doing before you completely abandon your efforts.
  • Do I have the resources and necessity to manage a presence on both Instagram and Snapchat? Some brands can sacrifice the money and manpower to manage multiple social media accounts. But even if you do have the time, funds, and people to manage both platforms, make sure the results warrant the extra resources you’re forking out.
  • Which platform does my competition use? Copying the competition does not always give you the same results as your competitors, but it could be a good indication that they have found their target audience on their current social channel, which means you can, too.

Once you make your choice, be consistent in sharing your stories by keeping your result in focus. Remember, storytelling is about understanding and connecting with your audience, so quality – not quantity – should win every time. Now that’s a story with a happy ending.


benBen Shepardson has been creating and managing websites and web content since the early aughts. From the early wild days of SEO to today’s demand for fully-researched content that users crave, he’s dealt with it all. His latest project is NoStop Content, a provider of original, top-notch written content for business owners and media agencies.