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10 of the Best Components for a Strong On-Page SEO

Being one of the first results of a Google search can be a game changer for your brand. The impact that being #1 in targeted keyword rankings can have on your bottom-line cannot be expressed. But how do you step-up and become the leader of the pack?

A set of effective on-page SEO techniques could be the missing piece of your puzzle. They are the cornerstone of any good SEO strategy. In fact, 61% of respondents in a study said improving SEO is one of their top priorities for inbound marketing.

The crux of the matter is that by improving your on-page SEO, you can improve your search rankings. If you increase the number of people who discover your business, you can increase the number of prospects you have. More leads being generated equates to more sales. Sounds pretty logical, doesn’t it?

What is On-Page SEO?

Search engine optimization involves using techniques to improve a website’s visibility and rankings through organic search results. Similarly, on-page SEO refers to optimizing the pages on your website to gain relevant traffic from the search engines. That includes both content and the coding under the hood.

Search engines have complex algorithms to determine search rankings. They take into consideration hundreds of different factors to decide on a rank. Obviously, you can’t control all of them, but there are a few that you can work on to improve your rankings.

Let’s take a look at some of the most important ranking factors, why they matter, and what you can do about them.

Highly Effective On-Page SEO Elements

1. Title Tags

Your page titles play a significant role in determining your rankings. Each page and post should have a unique title that includes the primary keywords for that page or article. The closer the keyword is to the beginning of your title, the better. But more than that, it’s important that the use of the keyword is natural.

The length of the title is equally important. Ideally, you should keep it between 40 and 70 characters. Any longer than that and it will probably get cut off when turning up in the search results.

2. Meta Descriptions

Many people often forget to add a meta description to their pages. They’re a great place to add relevant keywords to your content. While it may not directly impact your rankings, they do improve your click-through rate (CTR). This, in turn, can have a somewhat modest impact on your rankings.

Give some thought to what might compel a reader to click on your result over others, and frame a meta description based on that. Try to keep it under 160 characters preferably.

3. URL Structure

When choosing a URL for your page, be sure to use the keywords you are targeting. In fact, 63% of the best sites, across industries, have keywords in their domain URL. URLs should be search engine friendly as they ensure better crawling. Shorter URLs are also likely to perform better than longer ones.

It’s better to use words and punctuations in the URL over codes. Session IDs have been known to add to content duplicity thereby affecting rankings. You can add cookies to your site to help reduce this problem.

4. Body Tags

It’s advisable that you break up your article into smaller sections and paragraphs to make it easier to read. These sections can each be given a separate heading to make the content more structured and easier to consume. You can make use of H1, H2, H3, and other such tags here.

Providing a hierarchy to the page’s content tells search engines which segments have more importance. Again, keyword-rich headlines will prove to be more helpful than generic ones.

5. Keywords

The importance of including relevant keywords throughout your content cannot be stressed enough. They are the key to letting search engines know what your content is all about. But keep in mind that excessive use of keywords can be just as harmful. Remember to use variations of your keyword as well.

Leverage tools like Google AdWords to see what keywords are trending in your domain. It even does a comparative keyword analysis and makes suggestions on phrases you can use.

 

Image via Google AdWords

6. Optimized Images

Images are a great way to make your pages visually appealing. Use your focus keyword in the image file name, title, description, and alt-tags. Ensure that you use proper captions with the images as well.

Image optimization will help you rank higher in Google Image Search, thereby increasing site traffic. It will also help you reduce page load speeds and considerably improve your conversion rates. You can use tools like TinyPNG to create optimized versions of the images you plan to use.

Image via TinyPNG

7. External and Internal Links

It’s imperative that you have both internal crosslinks as well as outbound links to improve your SEO.

You can improve the chances of a search engine finding you by linking your page to other pages on your website. One way to do that is to refer to other articles you may have written in your present one. This helps enhance user experience and keeps them engaged for longer periods by providing more content to consume.

Use outbound links to articles or pages of other websites to establish your site’s credibility and authority. The Reboot marketing firm found a positive correlation between SEO and outbound links. Ensure that you’re linking to relevant content and pages that have a high Domain Authority to get the most out of this tactic.

8. Page Load Speed

A website that loads quickly is essential from both a user and website owner perspective. Users are more likely to stay if a web page is quick to load. A delay of even one second can result in an 11% drop in page views and a drop in conversion rates by 7%.

Make use of resources like Google’s PageSpeed Insights to track the performance of your website and derive actionable insights.

Image via Google PageSpeed Insights

Search engines like Google measure bounce rates and dwell times when determining your search rankings. A few easy ways to improve page load speeds are:

  • Minimizing HTTP requests
  • Reducing server response time
  • Enabling compression and browser caching
  • Optimizing images

9. Social Sharing Buttons

Social SEO is all the buzz these days. Social media is a staple marketing tool and brands should be making the most of it. By adding social share buttons, you enable visitors to amplify your brand’s message. They are a simple and effective way to boost site traffic and page engagement.

10. Monitoring Results

No matter what changes and optimizations you make, it’s important to gauge your performance and check your results. You can’t boast having an effective on-page SEO if you can’t track the results.

You can use tools like Pro Rank Tracker, for example, to check your search rankings. It even provides you with insights on how to improve your SEO.

Image via Pro Rank Tracker

Conclusion

There’s a lot more to on-page SEO than just publishing relevant content and having links in your articles. As a marketer, you’ll have to account for other factors too, like the ones discussed above. Once you get your on-page SEO game on-point, you’ll see marked differences in your page performance and site traffic.

These techniques will help build the value of your pages and the relevancy of your internal pages for particular keywords. If you have any points to add, then we’d love to hear from you in the comments section.


Shane BarkerShane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

How To Get More Traffic From Uncontested Keywords

uncontested-keywords
Sounds complicated, right? Wrong. These days, most highly searched terms have become too hard to rank for. What if there was a way to target niche terms yet get more traffic in the long-run?

This article aims to show you how targeting niche, long-tail keywords could be what your business needs to succeed. Forget those highly competitive terms and make yourself a micro-niche, long-tail expert.

How can targeting terms with fewer searches be better?

This one does seem hard to make sense of at first. But that’s until you start thinking about simple cost-benefit analysis. Yes – those broad, highly competitive terms do give you more visitors. But they’re also much, much harder to rank for.

Research shows that if you’re not on the first page of Google results, you might as well be nowhere.

That’s right – 11th place on Google might only return you about 1% of the total monthly searches for that term. In stark contrast – 1st place on the first page could net you a whopping 34% clicks.

Now think about how many people are trying to rank for those terms with hundreds of thousands of monthly searches. Some of the competition will have budgets of thousands. It can be hard to compete. Thankfully, there’s an alternative.

Instead of targeting those highly competitive terms and ending up nowhere near the first page of results, you can be more productive by making yourself an authority for terms that are much easier to rank for.

Forget those terms with 100,000 monthly searches and try looking at something with around 10,000. These terms should be much easier to rank for.

If you can get to the even just 2nd place for such a term – you could see 1,700 clicks according to the stats we already looked at. 17% of 10,000. Compare that to 1% of 100,000. That’s 1,000 hits. This doesn’t even include the theory that these niche terms should be much easier rank for as they’re simply not as highly contested. You could throw up ten targeted niche sites in the same amount of time it could take to rank for one long term.

So how can you fine-tune these terms and give yourself an easier route to more traffic? With long-tail keywords.

google-impressions

What are long-tail keywords?

Instead of only targeting “keyword” – try adding something at the beginning or end of the term to filter your results. One good example is “smartphone.” That’s a highly contested term with a huge amount of traffic.

Well, what about “Sony smartphone?” Or, you one step further: “Sony Xperia smartphone.” You can take this example as far as you like to try and give you the results you’re looking for. How about “refurbished Sony Xperia smartphone review.” That’s probably too niche even for this example, but you get the idea.

The great thing about long-tail keywords is that you’ll be able to set yourself up as an authority on EXACTLY the thing your visitors are looking for. This will already put you a step ahead of the competition.

What are some good long-tail keyword additions?

You want to try and use “active” keywords that people use just before they’re about to buy something. “Review” can work well, and so can the current year. People like to add the year to their searches to find as relevant information as possible, as the internet has lots of old reviews out there. Make sure you update it when the year changes.

Even things like “scam” can work. This suffix might seem counter-intuitive and negative – but people use this search when they’re close to purchasing but just want to make sure the product is legit before they do so. If you can be there to reassure them, you could make a sale quite quickly.

One of the best useful keywords to use for highly filtered traffic that’s super-close to making a purchase is “discount.” People only use this when they know they’re going to have to pay something, but they want to see if they can make a saving. If you can be there to offer them the discount they’re looking for – you could make the sale.

Try avoiding long-tail additions like “free” or “download.” Those are for people who are looking for a free ride and aren’t about to spend any money. Don’t waste your bandwidth on them and fine-tune your results by only targeting visitors who are motivated to spend money.

By targeting long-tail keywords, you could set yourself up as an authority in many micro-niches in a fraction of the time it takes to rank for one competitive term. Combine that with the highly motivated visitors you’ll be getting – and you can see how long-tail keywords could be what your business has been looking for.



peterPeter has a strong background in internet marketing and enjoys sharing his knowledge with those just starting out. He also writes for a private tuition service, Smile Tutor.

 

 

 

The Importance of Building Quality Links in 2017

quality-links-2017
Most people wonder how exactly quality link building can help a business nowadays and why should someone put so much effort into creating a quality link. The simplicity of the answers usually eludes people, you invest in a good SEO campaign to rank high with Google, and they consider quality links to be one of the most important factors in website ranking. It is that simple. Today, marketers focus on quality because it produces better results than quantity and it is a mark of an organic link building.

Furthermore, the rule of “get as many links as possible out there” no longer applies, as Google punishes website that tries to spam the Internet with many broken links. The fact of the matter is, if you want to make the best out of link building and generate more traffic back to your website, as well as improve your reputation, you should focus on building quality links. Here are a few reasons why building quality links are important in 2017.

Drive More Traffic

It is a well know fact that link building drives traffic to a website, but it is not as simple as it sounds. A few years ago, you would only need to produce any number of low-quality links and get them posted wherever you could to drive traffic. Now, it is about what you post and where that is important. You will drive more traffic from a quality link that is posted on a popular website with a good reputation than you would from a low-quality link posted on some unknown blog with low rankings. That is why it is essential that your links are backed by quality content that is relevant and informative to your niche and that you focus your link building on websites and blogs with good domain authority.

Quality Content Marketing

Honestly, excellent content is the key to creating quality backlinks and the key for landing them as well. If you supply great content, your odds of pushing links on popular websites and blogs will significantly increase. However, you cannot create random content and hope for the best. In fact, the more relevant, informative, and entertaining your content is the more likelihood that it will be widely accepted.

What matters more is that backlinks and content marketing coincide together, as content helps land backlinks and backlinks help promote content. That is why it is very important for your content to be spot on. Content that works best for backlinks is the one that has visual assets, list posts, original research, and data, as well as in-depth guides. If you want to score a quality link on a quality website, you will have to design your content well.

Quality websites expect your content to have images, videos, charts, infographics, and other visual assets. Just make sure you avoid silly mistakes such as large images that will make a mess. A straightforward and free image resizer can sort that out adequately. After all, the quality of your backlinks is crucial if you want higher rankings.

link-building-2017

Improve Your Reputation

One of the most important factors in determining the quality of the link is the page authority of the domain that links back to you. To put it simply, the more authority or credibility a page has, there will be a bigger impact from a link back to you. That means that if you manage to create a quality link that is good enough for a website that has an active community to link on their page, you will get better results and your reputation will increase as well.

Favorite websites do not link back to just anyone and you being on their page means you are worth checking out. The more credibility you generate from your link building, the hirer your website rank will be, but to manage to get links on useful websites and blogs your links must have adequate quality and a low level of spam.

Quality over Quantity

If you want to increase visibility and improve the presence of your website, then you want your website to rank high. And to do so, you will have to put some effort into quality link building. Quality links are not just important for promoting your website, but for building a good reputation and a name for yourself as well.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

 

 

 

New Report Says Websites Are Unlikely to Rank Without Links

Being in the SEO game at Coronation I.M. we hear Google and others telling us that we should stop building links to websites in order to help them rank better. Or we have others from “fairy world” telling us:

“If you build great content, others will share and link to your content and you will get better rankings.”

Really? Would you really find content from a plumber or an insurance salesman something that you would share on Facebook, Twitter or Pinterest? How about writing a blog post about the new coverage options for home insurance and sharing the link on your website or blog? I didn’t think so.

Moz’s scientist, Dr. Matthew Peters has discovered new data from the soon to be released biannual ranking correlation study performed by Moz. Their study found that websites ranking for competitive terms had at least one link pointing at them and the majority had a lot more links.

In a recent blog post titled “Can You Rank in Google Without Links? New Data Says Slim Chance” by Cyrus Shepherd on Moz stated:

When we look at what the study found about links, we find a strong relationship.

The correlation between higher rankings and the number of linking websites (root domains) sits at .30. This number seems small, but it’s actually one of the highest correlations the study found. (Smaller correlations are also not surprising—with over 200 ranking signals, Google specifically designed their algorithm so that one factor doesn’t dominate the others.)

Even more telling is the number of websites we found in the top results that had external backlinks, or rather, the lack thereof.

Out of the top results, a full 99.2% of all websites had at least one external link. (The remaining .8% is well within the margin of error expected between Mozscape and Google’s own link index.) The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them, and most had significantly more links.

[read more]

Let’s be clear about links though. More is not necessarily better. Links from higher quality sites have a far better effect on rankings than a large quantity of low quality links. Plus, you will likely avoid being penalized by Google using this method.

The other thing to take into account is that links alone won’t get you high rankings. You still need good content (I didn’t say great) on your website. We are also seeing good results from pages with more than 1,000 words of content with quality links pointed at those pages.