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The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using domain.com, www.domain.com, www.domain.com/index.php, www.domain.com/home.php and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually www.domain.com. Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.