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Mobile SEO Tips to Get Your Business App in Front

With consumers spending increasing amounts of time in front of mobile devices, it’s more important than ever to ensure your mobile business app is easy to find. The amount of time that consumers spend using mobile apps has increased by up to 69 percent in recent years, landing at 5 hours per day on tablets and smartphones in 2017. That increase comes alongside a decrease in web browser traffic.

What does that mean? If you’re using web browser or web search SEO tactics to market your app, chances are that it’s getting lost. Your consumers aren’t searching Google on their desktop to find your app, they’re using the App Store or Play Store. If you want your business app to compete, it’s vital that you take an app-specific approach to SEO.

Know How Mobile App Rankings Work

Before you can rank, you need to understand how app rankings work with the Apple App Store and Google Play Store. Each of these app stores has over 1 million apps each, with an astonishing 66% sitting at zero ratings. So how do you help your app rise above the rest?

Both Apple and Google tend to be tight-lipped about their ranking algorithms, but Moz has determined that both app stores take into account the following:

Keyword density on the landing page
● Daily download and installation growth trends
● App usage, including retention, engagement, and churn/uninstall rates
● Growth and volume of ratings
● Average rating

That information narrows your focus and gives you some specific metrics to work on. So what’s next?

On-Metadata vs. Off-Metadata ASO

All of your target metrics fall into two categories: on-metadata and off-metadata ASO, or app store optimization. On-metadata includes the factors that you can control, such as keyword density on your landing page. Off-metadata includes factors that are often out of control or at least aren’t directly within your control, such as app usage and ratings.

Tackle On-Metadata ASO

Because on-metadata is entirely within your control, it’s your first stop when it comes to optimizing your mobile SEO strategy. Here’s where you should focus your energy, in this order:

App title. Include a concise description of what your app does and use keywords. “Cloud” doesn’t tell consumers anything about what your app is, while “Cloud – On-the-go Mobile Storage Solutions” is keyword-oriented AND descriptive.
Description. Short and sweet, the description should be just a couple of sentences describing what your app does for the consumer, including your feature set and strategic keyword use.
Keyword fields. Both of the popular app stores include a character-limited field where you can list keywords you want to rank for, but be careful and focus on relevancy and search volume so you’re setting yourself up for ranking success.
Icon. Consumers make snap judgments based on visual branding, so focus on iconography that’s simple, brand-heavy, and conveys your app’s functionality.
Screenshots. Your screenshots are the most important promotional graphics you have, so use them wisely to convey the story of your app. Pair screenshots and text to give viewers a reason to hit the “download” button.

Monitor Off-Metadata ASO

Off-metadata ASO can be tricky because it’s not within your control, but at the very least, you should always keep an eye on ratings, reviews, and link-building opportunities. Encourage users to submit positive ratings and reviews, which will increase your conversion rate in the long term and help maximize your overall downloads.

For link-building, your strategy should be much the same as with typical web SEO. Write and submit guest articles or blogs that strategically link back to your app page, or encourage reviewers to check out your app and share their thoughts.

Measure Success, and Repeat

You’ve done everything that’s in your power to maximize on-metadata ASO and keep a handle on off-metadata ASO, so what’s next? Just like with web SEO, the work never really ends. Now it’s time to monitor your search rankings and the top app charts in your particular category, as well as your ratings, reviews, and downloads.

Now that you’ve completed an SEO/ASO audit cycle, have you accomplished growth in every area? And more importantly, have you met any goals that you set for your app’s success? If not, start the process all over again, fine-tuning your SEO and ASO strategy until your app is where it needs to be. It may take a few cycles to get your app presence where it needs to be, but with the right attention to on-metadata and off-metadata ASO, you’ll get there.

 


nick rojas

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for start-ups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

4 Strategies Every Marketing Leader should be Using in 2017

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The very face of marketing is changing consistently, even more so in today’s world. You have to stay on top of the latest trends and topics so that you can compete – because if you aren’t, then you are falling behind. In fact, you should dedicate at least a few hours every week to reading over marketing materials and new ideas. If you put it off until the end of a quarter or a specific day of every month, you will quickly fall behind.

marketing-strategy

For 2017, try some of these marketing strategies:

1) Get Influencers Involved

Influencers are the best source of traffic in the marketing world today. To use them effectively, you have to find someone that aligns themselves with your ideas and has a following that could use your product. For example, sure a big-name basketball star might have a lot of followers, but you don’t want to use him to market a make-up brand. Or just because a comedian has a lot of followers on your targeted audience, some of their humor might turn off customers that you already have. You have to be able to weigh the pros and cons of using an influencer.
Note that it can get pricey to use these influencers as well. The best way is to strike up a deal that works for both parties.

2) Remember That People Have Short Attention Spans

People aren’t going to sit through a twenty-minute video explaining what it is your product does. Sure, those videos have a space, and you should continue to make them. However, you should also make shorter, bite-size pieces of information that people can watch or read in under a minute. You just need to give them enough to whet their appetites for more.
Much of what you push forward in your marketing campaigns needs to be about the people with short attention spans. They will.

3) Focus on Mobile Users

Most importantly, you have to think about your mobile audience. People aren’t performing searches on their desktop computer or their laptop computers anymore. Instead, they are using their phones and Siri to get all of their information. Do some research on the top movers and shakers in your field and find out how their website looks on a mobile device – then look at yours. How do they compare?

Make sure that your text is easily readable on phones, your images aren’t cut-off, and when someone scrolls down your website, they aren’t accidentally touching things with their thumbs. Other things to think about include load times, randomly playing videos, information boxes, and navigation.

4) Get Better Social Media Teams

Social media is one of the most profitable marketing tools companies have today, and they don’t use it correctly. Look at all of the tips above and then look at your social media strategy – does it fall in line? If your target audience is under the age of 35, especially if they are in the age range between 15-30, you have to have your social media skills mastered, and they can tell the difference when you don’t.

social-concept-internet

Is It Time to Hire a Social Media Manager?

Hire people who know how to talk to other people online, who know the terms and the ways those platforms operate. It’s important to have someone who understands hashtags, SnapChat, gifs, and especially Memes because they are going to be thrown at you a lot. If you don’t understand them, you can become a laughingstock pretty quickly. If you don’t have the time to understand the current language of social media, maybe it’s time to hire someone that does.

Overall, a little extra attention to your digital marketing strategy will make a huge change in your profitability. You will find that it can even change the outlook on your business. Make sure to read up and reach out to people who can help you with all of the strategies listed above. Remember that there is nothing too bad about having a boring campaign, but a lot can go wrong if you try a new marketing campaign without knowing what you are doing. If you need help building a new marketing campaign that will meet your targeted audience, consider reaching out to Media-Shark.


tomTom Blake is a digital marketing guru at Media Shark digital agency, and all round entrepreneur. Running his own businesses since the age of 20 he’s work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. He’s passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI.