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What are the key trends and tactics for SEO in 2018

With the year changing, you too need to upgrade your SEO techniques as well. We all are aware of the basic tactics like providing the quality content and use of rich words but they have become a too mainstream, and about every person now uses them. If you want to get in the game, you need to upgrade your techniques which have never been used by anyone before. Try to think out of the box this year. The goals are same as before, that is, increasing the traffic on your blog.

Here are some new strategies to adapt to SEO in 2018.

Know your audience

Make the reader stay a little longer. Always know what people are looking for. What is the point of attracting people to your blog, when they are going to see the content and leave in no time? Make sure that the content is compelling enough that once the reader comes to your blog, they cannot go without following you.

Make your website design much more comfortable for anyone to understand. You should be acutely aware of the fact that sometimes people do not have much knowledge. If they need anything, it should be there on the screen. Make categories if your content is all over the place and organize it in a manner that it looks appealing in first look.

Always keep your blog statistics in check. If you try out a new thing, keep the track that if it is helping in increasing the traffic or not. Keep checking the blog from user’s point of view. Your blog should always load super fast. At first look, the viewer should feel like he has ended up at the right place.

Audio searching

If you are anything like me, you would be loving audio searching. If you have noticed that in past couple of years audio searching has become more and more common among the people. Well! It is time-saving, isn’t it? Make sure in 2018; your blog is audio searchable. It merely means that you should be using more of a natural language than a formal one. The keywords should be extended and should simply consist of phrases rather than just words. For example, rather than using “bookstore in Manhattan” you should use “nearest bookstores in Manhattan” or “most famous bookstore in Manhattan.” See that 2018 has just started and you are already in competition, all the more prominent platform is already offering this, and before you know, everyone is going to adapt it.

Work in teams

If you are running out of ideas, that’s because one mind has been working the whole time. Remember, there is no need to go with the one-person show. If you can get any other persons help, just go for it. Try to work in the form of a team. Discuss the latest ideas with your team and try to get their point of view as well. If you have a mindset on something. Other might be thinking ahead of time. Matthew Woodward is one of the most prominent bloggers in this world. In his tutorials, he illustrates how he has achieved so much in no time. He works with his team.

Google featured snippet

All you need to increase traffic is by appearing at the place 0 in the google search. It’s like a blogging dream. Now we know its every person blogging dream, the key point is that how to achieve it. Well, Google has offered a feature, it’s called “google snippet.” Before you get started, you need to know what google snippet is. It is basically, a summarized content present on the top of the search page. You cannot create your snippet, but you can always look for other people snippets. Google snippet has been around for a while now, but not many bloggers paid attention to it. But with passing time people who are looking to increase the traffic on their blogs are taking an interest in “google snippet,” and according to many bloggers, it has helped them immensely in achieving more traffic.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

Plumber & HVAC SEO: How to Start Content Marketing

Content marketing is the creation and distribution of your content across several digital platforms. Content marketing is just so necessary if you wish to establish your plumbing brand on digital platforms, increase your sales and grow your customer base. Also, from the Search Engine Optimization (SEO) point of view, content marketing is genuinely so beneficial. It allows you to carry out different ad campaigns in the digital universe, while also being able to engage with your audience on social media. The truth is that content marketing is indeed a must when you are considering digital marketing for your plumbing or HVAC services. Take a look now at a few helpful suggestions if you are unaware just how to get started with content marketing for plumbers or HVAC technicians.

Define Just What Your Goals Are

It is vital that you set up your business goals before you get started with content marketing. Doing so will assist you in answering just what you can do with content marketing. You will then need to create a content marketing strategy to help fulfill your business goals. Just some of the goals you may want to consider include increasing awareness about your HVAC or plumbing firm, generating leads, increasing customer brand loyalty, educating customers about your services and increasing web traffic. Defining your goals will help in the budget planning for content marketing and will also help you to quantify the results achieved. An example is something like this. Your goal might be, over the next three months or so, to increase by 2% on Facebook your social media engagement. In line with this is that you will need to decide just how many content pieces you will require and what the cost will be to produce them.

Identify Your Audience

Your audience is not everyone in the online world. Part of your audience might be disqualified by things like wrong age or wrong geography. This means that you cannot market your services to everyone. By adequately knowing the audience to target, you can create valuable and relevant content that they will be interested in receiving. Correctly handling this will not only help to pitch your plumbing and HVAC services better but will also keep you from wasting any money or time on an audience that is irrelevant. If you have some different target groups, you can create content designed for each of them and promote it accordingly. As an example, if you cater to both businesses and individual customers, you can fashion separate content appropriate to each group.

Analyze Your Current Situation

It is essential that you analyze your current SEO ranking and your social media engagement so that you can determine as to just what should be improved. It will also help you decide if you have sufficient resources and capabilities to execute your content marketing strategy properly. If the answer is no, you might have to consider outsourcing your marketing to a professional firm or perhaps hiring some skilled people to address the situation. You can also check just what sort of content has gained more traffic to your website in the past if any. Getting this done will assist you in planning your future content.

Creating Content

Canada Furnace Videos and Images

Example of how Canada Furnace – Kelowna uses video and images on their website.

Content can be created by you in the form of videos, images, blogs, etc. Better engagement, particularly on social media platforms, tends to come with pictures and videos. In fact, a good plan is to have some pictures of the quality plumbing work you have done to be displayed. You can also boost your social media engagement with some funny images. When the subject turns to blogs and videos, your audience can be educated with different topics like “choosing the correct HVAC system for your home,” “tips to maintain your drainage system properly,” “what things to be aware of that your HVAC system might need repair,” etc. Also, to help to educate your intended target, it also helps to establish you as a professional plumbing firm.

When you create your content, it is vital you keep in mind the goals of your company. To best increase the awareness of your brand, your reader should want to know just who created this content that they have just consumed. If increasing lead generation is your goal, content should be sales-oriented. You want to get across to the reader the fact that you are indeed the best plumber or HVAC technician available to them. If increasing social media engagement is your goal, creating content that is casual and engaging will get the job done. And here again, the cost of your content will be defined by the goals that you have. If it is educational content you are looking to provide, it is detailed information that you will have to offer. This means that you will have to increase your blogs word count. Also, your video content is going to have to be longer. It goes without saying that with the length of the content being longer, the cost will be higher.

Promoting Content

If your content is not distributed to your target audience, it is useless. This is why you want to promote your content with the aid of multiple digital platforms like online advertising, SEO and social media. More people are going to get to know about your services when you post on social media pages. The awareness of your plumbing brand is going to be increased if you build a good number of followers on a variety of different social media channels. The truth is that when people discover your content and find it useful, they are apt to share it with friends and family in need of your services. In this way, your post will be getting maximum exposure. And to keep your company page on top of their newsfeed, post social media content on a regular basis. Be aware though that it is indeed a time-consuming task managing multiple social media channels. That is why it is highly recommended that you do make use of social media tools whenever possible to schedule your content in advance.

Uploading plumbing or HVAC service bogs on your website is still another organic way to promote your content. To help improve your website ranking, you need to create SEO-friendly content. To get this done, keywords will need to be added that, in a search engine query, your target audience will use. Keep in mind though that the addition of a few keywords to one blog post will most likely not be enough to improve your website ranking. It is so imperative that you continue working on the creation of multiple blogs that are focused on a specific keyword. Thus, you will need to create and upload blogs periodically.

The fastest way for your content to be promoted is through advertisement. That advertising content can be on search engines, social media or other digital media sources like YouTube, etc. It is highly recommended for a plumbing and HVAC firm to advertise on channels like Twitter, Facebook, and Instagram. Each of these channels has a different way of their users being targeted. If in your experience on social media, you have never created ad campaigns, it is best to seek the assistance of a professional social media advertising firm. You can get your website on the first page of specific keywords that you have selected with the aid of Search Engine Marketing (SEM). For your plumbing and HVAC services, SEM is merely a great way to generate leads. But always be aware that you must be careful while on search engines you are managing your ad campaign. Any mistakes with things like adding or removing keywords, geo-targeting, the bid price, etc. can genuinely make your campaign ineffective. You can also lose some dollars this way. The bottom line here is that you should consult a professional PPC management firm unless you have a precise knowledge of SEM.

Measuring your performance is vital to enhancing your content marketing efforts. Doing so helps you to make any corrections necessary. Now that you have these suggestions to guide you, you can get going with the content marketing for plumbers and HVAC technicians that you have been seeking. If you do need further assistance, do not hesitate to get in touch with an expert content marketing firm.

At Coronation Internet Marketing – Local SEO Vancouver we specialize in helping HVAC businesses increase their online exposure through SEO. Call us today for a free, no-obligation, consultation to find out what we can do to help you.

 

Tips to Optimize Your Website and Improve Local Rankings

 

Many brands with multiple locations often forget about the power of local search. Without local pages, a brand might rank well on Google but is likely not as prevalent in local search results. Considering the growing popularity of mobile devices, a localized search is more popular now than ever before. Studies show that 88% of consumers, who search for local businesses daily on mobile devices, call these businesses within 24 hours. Other reasons brands should rank locally include the following:

  • Google favors smaller, local businesses – Although Google’s rankings strongly consider companies historical data and high domain authorities, it also shows favoritism towards brands that are smaller, more nimble, and that are newly popular in a specific area.
  • Geo-targeting gets more leads – Local residents tend to search according to cities, states, or regions on the web. Businesses that target specific locations must optimize their content in order for Google to deliver to their targeted audience.

With this in mind, consider these tips to improve rankings in local search results:

Optimize Pages for Specific Cities or States

Local optimization means focusing the content of each web page to specific city-focused keywords or search phrases. For Google to successfully index content, each local page must have its own URL. A great way to help Googlebot find these pages is by including them in the sitemap. Sitemaps that have pages with content and URLs that are specific to the locations they cater to can help to improve local rankings.

The tactics for creating these pages often depend on the industry and the types of services and products offered. For example, there could be several versions of city-specific pages for each service a company provides that are localized for both content and URLs. Regardless of your page creation tactic, make sure to add other unique details that differ in the location like hours of operation, accepted payment options, and addresses. In addition to organic search, these pages are also likely to show up for branded keywords and will ultimately help to create a better experience for the user.

Here’s a great example from the company WeWork. By clicking on the “Locations” navigation, you are directed to various pages dedicated to a particular location, as shown below.

Speaking of content optimization, making a page geo-specific doesn’t only mean changing the name of the locality, city, or state for SEO purposes. Geo-targeted content, or content that is targeted at a specific website visitor depending on his or her location, is intended for a highly focused audience. To make the user experience exclusive to this audience, the content for each page should be unique to the city or area that it is targeting. This content will help to garner longer tail keywords, such as “[service] in [city name]” that will help the page’s organic search profile. In the above example from WeWork, this page is focused on “office space in Minneapolis.”

Bonus Tip – Locally focused landing pages can be leveraged in paid search campaigns and may help to improve click-through rates compared to non-local pages.

Use Reviews on Location Pages

Happy customers are likely to leave positive reviews, but it’s useless if potential customers can’t see them. An online marketing strategy can include paid advertisements from local listing websites like Google My Business, which also features customer reviews. Also, many sites have seen success by adding a function where users can leave reviews directly on the site. This will not only add content to the page but will also help with adding location-based keywords, as customers describe their experience in different locations.

Take the company Community Tax, for example, which features its testimonials on both its homepage and on a separate testimonials section on its site, encouraging customers to leave positive reviews:

Here’s another example from the company Executive Enterprise, a business management consultant in New York, which uses its Google My Business profile as a way to highlight good reviews from its customers:

Leverage Google My Business

Location pages that are listed on Google My Business have a better chance at appearing in relevant searches for their areas. Providing the complete business information can also enhance their presence in Google Maps.

To ensure visibility for local search results, Google recommends completing the following tasks while listing businesses on Google My Business:

Enter the complete data – Local search favors relevant information, so businesses with accurate data are easier to match with the right searches. The information on a location page can include, but should not be limited to, an updated business address, category, and phone number.

Keep information accurate – Keep in mind: if users don’t always specify a location in search, Google calculates the distance according to what it knows about the business. The more accurate the information, the more visible the relevant searches.

Another perk of using a Google My Business account is that it helps to improve your knowledge graph for branded searches. Let’s look at two examples from the finance industry, the first from Charles Schwab and the second from GuidedChoice:

Notice how Charles Schwab has a general corporate listing. GuidedChoice, on the other hand, shows the location, pictures of the building, etc., likely because they are attempting to target local customers.

Business NAP Should Be Consistent

NAP is an acronym that stands for name, address, and phone number. For SEO purposes, listing information for a business should be as consistent as possible in top online directories, such as Citysearch and Yelp. It’s also essential for a business’s NAP to be consistent in content and format across all media. While Google does have an advanced data normalization capability that allows it to skim over minor inconsistencies in the NAP, it’s vital to try to keep the format as clean and professional as possible for citation building purposes. Therefore, to increase the chance of ranking well, businesses should make standard formatting a practice.

An example of NAP consistency is shown by Atlas Professional Services, a telecommunications firm located in Florida. Besides abbreviations, which Googlebot can recognize as the same, both of its NAPs are pretty consistent on both its Yelp page and on its site.

Local Citation Building

A NAP can also be referred to as a citation. A citation is only complete if all three elements (name, address, and phone number) are present; otherwise, it is referred to as a partial citation. It is valuable because, in Google’s eyes, the mention of a business with its NAP information gets more credit, and the more mentions a business has across the web, the more likely it will rank better in local search results.

Relevant backlinks from these citations are also important for ranking well in local results and can be helpful in ranking local pages on a site. There are dozens of link building tactics, and Jon Cooper from Point Blank SEO provides an in-depth overview of them here. It is infinitely better to have links in citations rather than no links, so try to include links in citations, as long as they are consistent when building them for your business.



Cat Nilsson is the Managing Editor at 365 Business Tips, a site geared towards helping small business owners grow their business. Cat enjoys writing about a plethora of marketing topics, ranging from SEO to social media to content marketing.

Better SEO For Roofers: A Brief Guide to Choosing Roofing Keywords

As a roofing business, you must optimize your site with proper keywords for better rankings in Google. Finding keywords for your website is especially true if you’re not working with an SEO service. Then you must know how to do your keyword research.

Finding Keywords for Your SEO

When using Google’s free keyword planner to find keywords for your site, here are a few things you must remember:

Start off by doing a little planning. Here you’ll want to write down all the services you offer including roof repair, metal roofing, torch-on roofing, and commercial roofing for instance. Also, determine who your primary target service area is, but keep it simple and realistic. Think about your address and the city you’re in. Your goal is optimizing a page for each service and location.

Once you’re armed with your list of words and locations, head over to Google’s keyword planner at https://adwords.google.com/KeywordPlanner. You’ll want to enter each of your keywords and phrases here. Make sure you change the location around with each of these. This way you’ll have multiple combinations of the same phrases – some with your address and others with the city’s name. Spend time scrolling through the list looking at what the most buyer-oriented keywords are based on search volume. Make sure each of them has at least 10 per month. Make a list of these keywords for yourself.

Add Your Keywords to Your Content

Now that you have a list of all your keywords it’s time you work them into your content, so you get better Google rankings. Getting your keywords into your content is where the real magic happens. You’ll want to create a different page for each of these keywords. Make sure you don’t overuse the keywords too as this is keyword stuffing, a practice Google frowns on. You only want to use the keywords on the service page they’re relevant to. As you do so, make sure you combine them with city phrases too. For instance, if you have the keyword phrase “best roofing company” and you’re in Vancouver, add the H tag and the phrase “Why we are the Best Roofing Company in Vancouver.”

Here you’ve learned how to find keywords. Optimization is another process in and of itself. However, you don’t want to rush into learning everything all at once. SEO is a process that takes time.

If your roofing company’s website needs help being found online, talk to the roofing SEO professionals at Coronation Internet Marketing today.

 

Top SEO Tips For Lawyers

Setting up a properly optimized website for your legal services firm is only just the beginning. In the highly competitive legal field, you ought to take advantage of search engine optimization to stay ahead of the pack. Below are essential insights from or top SEO tips for lawyers on how to package your site to soar your keyword rankings.

Web sites are the gateway to success when it comes to creating a robust online presence. The next step entails choosing the keywords very carefully; this could be the make or break factor that determines how well you link up with target customers.

Your primary goal is to have more people visiting your website to sample what you have to offer. However, getting the right connections, phone calls from clients requires a decent amount of smart input. The easiest way people find your site is when it ranks high on search engines for target keywords. In general, the idea is to create a visible and robust Internet presence.

Below are six essential SEO Tips that law firms websites could use.

This compilation seeks to guide attorneys on how to use SEO to boost their website rankings.

First, come up with suitable keywords for your site ranking

Keywords are what clients use to link up with professionals on online platforms. Prioritize keywords that clients are likely to target as this will connect you to the right leads. Avoid using ambiguous phrases when compiling search terms. Be precise and narrow down to your field of specialization. Rarely will you come across a firm that covers every area of litigation. A practical example could be “Las Vegas car accident lawyers.”

Check how well other entities are performing in your keywords category

It helps to find out how other firms with similar keywords rank on favourite search engines such as Google and Bing. By checking rankings, you get a feel of the intensity of competition in your particular field. You can then adjust accordingly to tackle your rivals.

Ensure that your website is user-friendly and informative

user friendly lawyer website

An example of a user-friendly website for Rodney K. Okano Las Vegas Car Accident Lawyer & Best Personal Injury Attorney.

Bear in mind that more people are now looking to the Internet for legal services. It is therefore imperative that you cultivate a user-friendly interface where clients can find all the information with ease. Slow loading times are annoying and can lead to clients overlooking your site. Most people nowadays rely on their smartphones for browsing operations; make sure the platform is accessible via both computer and mobile devices since. Mobile friendliness has become a crucial ranking criterion.

Align your home page content to match your keywords

Anything that appears on your homepage should be in line with your choice of keywords. Your profile should feature images, text and a Meta title that matches your keyword description. Conflicting information is a misleading and can generate adverse reviews from clients. Provide timely updates to your web page whenever you make revisions or diversify your services.

Focus on creating specific web pages

car accident lawyer specific page

A page specifically optimized for car accident law on the Tim Louis & Company website

It is important to know that the rankings of SEO profiles are based on how relevant the description fits the keyword. Focus on generating content that correctly aligns with the keyword search. It is advisable to create multiple content pages then have an expert help you to select the most appropriate. Ensure that you exhaustively cover the terminologies and principles that apply to your field of specialization.

Your URL of choice should be SEO friendly as well as the title and Meta descriptions.

Keep track of your SEO ranking

There are numerous ranking tools that a user can rely on to track how well they are performing. Rome was not built in a day. If your progress is not as good you want it to be, exercise patience since the entire exercise takes time to reflect optimization inputs.

What is the impact of SEO on your entity?

Remember that optimizing your company’s website will significantly influence its appearance on the Internet. Tuning your site will only consume a small portion of your working time, but the results could be significant. Don’t forget to regularly update your profile by uploading new images and additional content on your posting area. Finally, commitment is crucial in any venture. Channel resources and energy to growing your profile and soaring in the rankings with these top SEO tips for lawyers.

If you are a lawyer and want help with SEO for your website, our SEO specialists in Vancouver can help you get more traffic via SEO. Call us today for a free, no-obligation, consultation.

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