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3 Actionable Techniques You Can Use Right Now to Attract Search Engine Traffic

Previously, ‘falling behind’ had a different definition. Now; however, it means not ranking high on Google. You know how they say, ‘the best place to hide a dead body is page 2 of Google search’. In a rush of technologically evolving businesses, it has become one of the key concerns for the tech-savvy.

The goal is to gain more and more organic traffic from search results on the search engines. Organic traffic not only means more business in terms of sales but also it makes your website more attractive to advertisers because only an interested prospective customer would land on the website.

Traditionally people would buy traffic (PPC), but there are several downsides to that when compared to organic traffic. Although reaching the ideal level of organic traffic might cost you a bit in the beginning, in terms of hiring SEO experts and investing in SEO tools, it is a sustainable approach. This is because on the other hand; you needed to keep paying for traffic using PPC techniques.

Similarly, organic results have high click-through rates compared to PPC advertisements. This is because users doubt the credibility of advertisements and have more trust in organic results.

A few years back, I came across a small business owner who almost shut his business website down because he was not generating any leads online. Upon investigating further, he told that he had constantly been posting products on his website but never got traffic.

Conducting some research, I found out his poorly maintained website was the reason. He had no idea what search engine optimization was. I gave him a few SEO tips which made him realize he was at fault.

If you have read this far, it means you have a reasonable knowledge of SEO already. I know you are not here for basic SEO tips, which is why we shall discuss some more advanced tips that can help you proceed in your organic traffic game.

1. Broken Link Building

You must know that backlinks play a great role in the ranking of a webpage. In other words, more and more domains linking to your page means higher rankings on the search engine for your page.

So, what is a broken link?

Also referred to as a Dead Link, a broken link refers to a link on a page that does not work. Either the link does not exist anymore for some reason, or it is an improper (improperly inserted) link.

In a broken link building strategy, you find pages that have broken links and then suggest to them your link as a replacement for that broken link. If you want to go a step further, you can look for all the pages that link to that same broken link and then suggest to all of them, your link, instead. This is known as ‘Deep Broken Link Building.’

Let us briefly go through the steps of how you can do it.

Step 1. Find links pages, as they are the best place to look for broken links.

  • Use Google search term “keyword inurl:links.” This will give hundreds of results of pages containing links with your keyword in them.
  • Use simple Google results bookmarklet tool to get the results in a list form.
  • Use another tool to remove the duplicates from the list.

Step 2. Check for link ranking. Using a tool such as Ahrefs, you can find out the ranking of the domains and sort them accordingly. This would help you figure out which link you want to target first.

Step 3. Using SEO Spider tool you can now find which of the domains have broken links. It will also fetch the broken links from those pages.

Step 4. Using Ahrefs batch analysis tool, you can find out how many
domains refer to each of the broken links you just fetched.

Step 5. Using another tool, e.g., BuzzStream, you can reach out to all of the domain owners at once, who have a particular broken link on their page. Prepare your pitch well – the way you structure your email will decide if the owner is convinced.

2. Content Re-launch

Many platforms that provide SEO tips for beginners tend to miss out this important strategy. This is primarily because it is a relatively newer tactic.

This strategy involves optimizing your previous posts and then reposting them. This strategy has proven quite beneficial for some. A great example that set a precedent for many is Hubspot.

Let us discuss in the light of their case, how they increased their traffic by 106% by using their content re-launch strategy.

In the process they refer to as ‘Historical Optimization,’ they optimize their old blog content to make it fresh and up to date. This also includes better SEO and rectifying the mistakes in the past. So how old is old content? There is no set definition, according to them. It can be a week old or a year, or even more.

I will highlight how they went about it so that you have a clearer picture of what content re-launch is and help you construct your re-launch strategy.

Upon analysis of their posts from the past, they found that their older posts were performing better than the new posts. Another surprising element of the report was that they generated 46% of their leads from the top 30 posts, which only made up 0.5 percent of their total posts.

This led them to set their goals accordingly, considering two outcomes.

  1. To get more leads from high traffic blogs with low conversion rates.
  2. To get more traffic on the blogs with higher conversion rates.

This helped them identify their re-launch strategy. They figured the lowest yielding posts despite high traffic so that they could optimize them in a way to get more conversions from them. On the other hand, they found that the posts that had high conversions did not get much traffic. They could now optimize that post to gain more traffic and generate more leads overall.

This is why it is suggested that you not only focus on the new content but also make use of the old content and optimize it to get more traffic and more leads.

The image below shows the traffic on some of their posts before and after optimization.

3. HARO

Some of us still are not aware of HARO. However, it is the most powerful means for small businesses and entrepreneurs to gain media attention and be featured in press releases.

HARO is the acronym for Help A Reporter Out. It was formed as a platform for journalists and/or reporters to interact with the experts of a field, which they had to write for. Those experts, in turn, got PR opportunities from the journalists.

HARO has turned into a business and has evolved much more. You can make an account and start getting emails full of queries from reporters of well-established news platforms. This would not only help you interact with them, but you can also place backlinks in the content that you provide them, as your contribution. This would generate more traffic to your website or whatever webpage you intend.

Remember, though it will not sound like an impressive tool at first, backlinks from media sites are the strongest, as they reflect authenticity and credibility.

Tips on HARO

Given it is a big outlet – there would be many responses to a single query. You need to plan your pitch accordingly for your response to stand out. It requires a lot of patience to utilize such a platform.

  • Give them the exact response that they need, so that they do not have to edit it. When they find the content rich and useful, they will just copy-paste it along with your links placed in it.
  • Address everything the reporter has asked, and do not miss out an important point. Otherwise, your response will not stand a good chance of being used by the reporter.
  • Place the link wisely. An author’s bio is a good way to place a link to your organization.

Over to You

Do not undermine the potential that the worldwide web has. If you think your blog or business website is not generating as much traffic as it should, it does not mean you are in a bad business. You just have to let people know you exist, and it is never too late to do so.

If you are not already utilizing the power of blogs, do it now. They are a great way to highlight the pain points of the potential consumers and to present how your business solves them. Blogs also help your website rank higher in search results.

To begin with, you can use keyword research tools to help optimize your content. Do not let any constraints hold you back.

This is the right time, so take the first step, and you will see your business grow.


Bill Acholla

Bill Acholla is a digital marketer helping small business owners build their brand through content marketing. If you like this article, check out his business blog at Billacholla.com for more actionable marketing tips.

 

Debunking 8 Common SEO Myths

SEO is like doing a hard but an interesting puzzle. It may be complicated, but the satisfaction and the rewards of nailing that puzzle are enormous.

Now, with any puzzle, you usually have all the pieces you need to complete it. Sometimes, however, even when a piece you need is right in front of you, you aren’t able to see it.

It’s the same thing with SEO. You see, there are many myths and misconceptions floating around in the SEO industry. You may aim to do things right, but you end up choosing to do something different because some “gurus” shared information about SEO that they aren’t even sure about.

The way some people do SEO is they follow age-old techniques such as keyword stuffing, spamming, and by spinning articles, which used to work in 2012. Now, when they obviously fail to rank, they end up making some cold statements like SEO no longer works or that it’s dead.

This really ticks me off, and I believe it’s a huge demotivator for people who are genuinely interested in learning SEO.

It’s evident that Google likes to toy with our websites like a kid in a sandbox (I am sure that panda, penguin, hummingbird and the other animals from the Google’s zoo agree with me on this one).

Knowing this, we certainly cannot afford to jeopardize our website‘s ranking by following wrong information shared by so-called “professionals” and propagated by unwitting newbies.

To counter this misinformation, I have researched the eight most common myths floating around the industry; legends often found on online forums, blogs, and other media. I’ve made an effort to debunk them in the form of an interesting infographic.

What I want for you to understand is that SEO, just like any good thing, works only for those who are patient, those who keep on experimenting and those who are always keen on expanding their knowledge on the subject. I hope this will help answer most of your questions.

Please share this knowledge with your friends and other bloggers in your network and please do leave a comment below if you have any other disastrous myths to share, have questions for me or would like to make a counter-argument. Our readers and I would love to hear what you have to say.

Debunking the 8 Common Myths in SEO Industry


Hey guys, my name is Imran Khan. Being in the SEO industry for a decent period, I have seen many techniques go obsolete, and new ones emerge at the same time. The core concept, which is user experience, however, remains the same and I don’t see it going anywhere. Let’s connect!

How to Optimize Your Blog Posts for SEO

Blogging is a fantastic way to improve your brand’s reputation in its industry and attract more people to your company’s site. But it takes more than just great content to get people to visit your blog. You need to make the most of your content with the right search engine optimization (SEO) tactics. By optimizing each blog post using the methods below, you’ll increase the visibility and reach of your blog.

1. Conduct Keyword Research

Every blog post needs one primary keyword. This is the subject of your post, and you can also use a couple of variations on it. Good keywords are those that align with both the content in the blog post and your target audience’s purchasing intent. The most important thing to remember about keywords is that they should be a natural part of your post.

It’s almost always better to target long-tail keywords, which are longer, more precise search terms. There are two big benefits with these keywords. First is that visitors searching for long-tail keywords are often more ready to buy something than those just looking for general information. Second is that there’s less competition in the search results for long-tail keywords, making it easier to rank your page higher.

There are many tools that can help you choose the right keywords, such as Google Keyword Planner, SEMrush, Ahrefs and Moz Keyword Explorer. When considering a keyword, make sure you look at how many searches it gets per month, how competitive it is and if there are any competitors of yours with high-ranking pages for that term.

2. Use Keywords Throughout Your Post

When you’ve chosen a target keyword, you need to use it correctly to get the best results from an SEO standpoint. A good keyword density target, which is how much you use the keyword in the post, is about 1.5 to 2.5 percent. Let’s say you write a 1,000-word article. You should have your target keyword in the article about 15 to 25 times.

This may sound tricky at first, but there are actually a few key places you should include your target keyword. These places are the title, the page URL, headings and sub-headings, the meta tag, and the introductory sentence and concluding paragraph. Sprinkle it in through the body, as well.

The two most important places are the title and the URL. Keep your title to 65 characters or less since Google will cut off longer titles. If your title is longer, make sure to include your keyword at the beginning, as seen in the example below.

The key here is to produce reader-friendly content. Don’t sacrifice this just to slip the keyword in a couple of more times. You may end up getting a penalty from Google for keyword stuffing.

3. Optimize Your Meta Description

When web users look through the search results, the meta description is the text displayed underneath the title to your page that explains what the page is about. They can read this and decide if they’ll check out your content or not.

After the page title, the meta description is the second-biggest ranking factor, which makes it imperative to use your target keyword in it. What you write is also crucial here, because you’ll only get people to visit your site if the meta description is engaging them.

4. Be Careful with Topic Labels

Topic labels, also known as tags, are a way for bloggers to categorize their posts. Although these can better organize the content on your blog, they can also cause problems if you overdo it with them.

You’ll run into issues with your topic labels if you put too many on a post or if you have several similar tags. For example, if you write a post about blogging and tag it “blog,” “blog posts” and “blogging,” the search engines could punish you for using similar tags.

Your best bet is to come up with a list of about 15 to 25 tags that fit your blog. When you write a post, choose up to three tags to use.

5. Optimize Your Images

Images spice up your blog posts, which is why content with relevant images gets 94% more views than content without relevant images, according to CMO Council. Large walls of text can turn off readers, and images break up the monotony. Of course, your images need to fit the content of the post to be effective.

When you put images in your posts, there’s a simple way to boost the post’s SEO. Put your target keyword in the alt text of the image, as that’s what search engine bots look at to determine the content of the image.

6. Include Internal and External Links

If you’ve ever found yourself spending hours on Wikipedia jumping from page to page, then you know why you should put internal links in your blog posts. Some benefits of internal linking include increased page views, reduced bounce rate, and better crawling and indexing (it surfaces your other relevant and authoritative pages to search engines). These internal links must be natural and not forced.

It’s also good for SEO to add a couple of external links on each post. Your readers will appreciate being able to get more information or see your sources.

7. Promote Your Blog Posts

Social media is an excellent tool for getting your blog posts in front of a larger audience so make sure to share all your posts on your own social media. To get your content shared more, include social sharing buttons on each post, allowing readers to easily share it across their social network of choice.

Keep in mind that your blog posts aren’t going to be ranking in the top 10 immediately. That kind of search authority takes time. But if you publish new posts often and optimize them with the tips above, you’ll gradually improve your search rankings and the amount of search traffic your site gets.


qurban

Jen McKenzie is an up-and-coming author from NY. She usually writes on business, marketing and HR subjects. When not at her desk, you can find her taking long strolls in the countryside or enjoying her free time brushing up on photo editing. You can reach Jennifer @jenmcknzie on Twitter.

 

What are the key trends and tactics for SEO in 2018

With the year changing, you too need to upgrade your SEO techniques as well. We all are aware of the basic tactics like providing the quality content and use of rich words but they have become a too mainstream, and about every person now uses them. If you want to get in the game, you need to upgrade your techniques which have never been used by anyone before. Try to think out of the box this year. The goals are same as before, that is, increasing the traffic on your blog.

Here are some new strategies to adapt to SEO in 2018.

Know your audience

Make the reader stay a little longer. Always know what people are looking for. What is the point of attracting people to your blog, when they are going to see the content and leave in no time? Make sure that the content is compelling enough that once the reader comes to your blog, they cannot go without following you.

Make your website design much more comfortable for anyone to understand. You should be acutely aware of the fact that sometimes people do not have much knowledge. If they need anything, it should be there on the screen. Make categories if your content is all over the place and organize it in a manner that it looks appealing in first look.

Always keep your blog statistics in check. If you try out a new thing, keep the track that if it is helping in increasing the traffic or not. Keep checking the blog from user’s point of view. Your blog should always load super fast. At first look, the viewer should feel like he has ended up at the right place.

Audio searching

If you are anything like me, you would be loving audio searching. If you have noticed that in past couple of years audio searching has become more and more common among the people. Well! It is time-saving, isn’t it? Make sure in 2018; your blog is audio searchable. It merely means that you should be using more of a natural language than a formal one. The keywords should be extended and should simply consist of phrases rather than just words. For example, rather than using “bookstore in Manhattan” you should use “nearest bookstores in Manhattan” or “most famous bookstore in Manhattan.” See that 2018 has just started and you are already in competition, all the more prominent platform is already offering this, and before you know, everyone is going to adapt it.

Work in teams

If you are running out of ideas, that’s because one mind has been working the whole time. Remember, there is no need to go with the one-person show. If you can get any other persons help, just go for it. Try to work in the form of a team. Discuss the latest ideas with your team and try to get their point of view as well. If you have a mindset on something. Other might be thinking ahead of time. Matthew Woodward is one of the most prominent bloggers in this world. In his tutorials, he illustrates how he has achieved so much in no time. He works with his team.

Google featured snippet

All you need to increase traffic is by appearing at the place 0 in the google search. It’s like a blogging dream. Now we know its every person blogging dream, the key point is that how to achieve it. Well, Google has offered a feature, it’s called “google snippet.” Before you get started, you need to know what google snippet is. It is basically, a summarized content present on the top of the search page. You cannot create your snippet, but you can always look for other people snippets. Google snippet has been around for a while now, but not many bloggers paid attention to it. But with passing time people who are looking to increase the traffic on their blogs are taking an interest in “google snippet,” and according to many bloggers, it has helped them immensely in achieving more traffic.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

Ways Responsive Web Design Benefits Your SEO

It has been more than two years since the number of visits to the web from the mobile devices surpassed those from desktop computers. This has opened a lot of new opportunities for digital marketers all around the world, but not all of them could understand the potential value and necessity of using responsive web design.

Responsive web design has become an answer to UX testing, as one of its main characteristics is to automatically format the website to the desired size. Having a mobile-friendly web design is essential if you’re planning to achieve anything with your site. Even search engines are emphasizing the importance of responsive design when it comes to positioning in the search results. So, it’s evident that having a responsive web design is beneficial to your SEO, and here’s how.

One URL to Rule Them All

One of the most useful features of responsive web design is most definitely the ability to create the transition to it. This way, a site owner can keep the same URL, all the backlinks, and even the authority over it. This means that you don’t have to develop a separate mobile version of your website with building links and all that it includes.

From the SEO standpoint, developing a separate mobile website means you will have to work on optimization campaigns for each website you have. It’s a lot of work, and it’s a bit obsolete, and Google, amongst other search engines, recognizes when your website is mobile or desktop only. This means that desktop-optimized sites won’t appear in searches from mobile devices and vice versa. With that in mind, using responsive web design is the only thing that makes sense, because, with it, you get the best out of both.

Incredibly Low Bounce Rates

It doesn’t matter how beautiful your website looks on a desktop if it’s not optimized for mobile. It may be the best looking site there is, but if there is no mobile friendly version of it, every single visit from a mobile device will be extremely short. It has happened to most of us, you’re browsing the web, and suddenly you’re on a website which you have to zoom in and horizontally move around quite a lot. It gets frustrating very quickly, so it’s perfectly natural that such sites have quite high bounce rates.

Bounce rates are basically a signal to search engines which shows them the satisfaction level for users. When people leave your website after a short time, Google takes it into consideration and drops your search rankings. This leads to less traffic and shortens your reach. With responsive design, there are no such problems. With proper formatting, each user has the same experience, no matter how they reach your website, and it helps you lower the bounce rates significantly. User experience has to be a priority if you’re fighting your bounce rates, and responsive web design should be the best weapon for that fight.

Great Loading Speed

According to Google, the best practice there is for mobile pages is to load in one second, or less. The average loading speed for a mobile page, however, is around 7 seconds. Having a separate mobile website requires from your visitors and users to be redirected to a different URL, and this takes up quite a lot of time. Using responsive web design changes this. As it basically has only one URL to load, and it’s optimized for mobile devices, responsive design can make quite an impact. When Google is stressing the importance of mobile loading speed, the smartest way to boost your website’s reach and position is to listen to them.

Google Encourages Responsive Design

 

Almost every major digital marketing and SEO company listens to Google. It helps them stay on top of their game, and it helps them understand how to approach their users, clients, and visitors. Knowing that Google is the best and the biggest search engine in the world, it makes sense to follow their instructions, and they are always emphasizing the importance of responsive design.

Responsive design helps Google understand websites in a better fashion. It’s much easier to see the optimal user experience and get all of the necessary data from websites with responsive design. Responsive design also helps Googlebot, as it eases the process of analyzing the content of the website. All of these factors contribute to putting your website higher in the search results, so responsive web design is something that can boost your search engine optimization quite a lot.

Final thoughts

These are just some of the benefits of responsive web design when it comes to SEO. As it improves the UX and helps with better positioning in the search results, it also helps your digital marketers get appropriate data and analyze it in the best possible way. It can help you achieve a lot, so if you haven’t thought about it already, it’s safe to say – now is the time to cross over to the responsive design.

If you are looking to improve the responsiveness of your website and SEO, talk to the company that offers some of the best SEO in Vancouver at Coronation Internet Marketing. We offer a free, no-obligation, consultation. Call today!

Top SEO Tips For Lawyers

Setting up a properly optimized website for your legal services firm is only just the beginning. In the highly competitive legal field, you ought to take advantage of search engine optimization to stay ahead of the pack. Below are essential insights from or top SEO tips for lawyers on how to package your site to soar your keyword rankings.

Web sites are the gateway to success when it comes to creating a robust online presence. The next step entails choosing the keywords very carefully; this could be the make or break factor that determines how well you link up with target customers.

Your primary goal is to have more people visiting your website to sample what you have to offer. However, getting the right connections, phone calls from clients requires a decent amount of smart input. The easiest way people find your site is when it ranks high on search engines for target keywords. In general, the idea is to create a visible and robust Internet presence.

Below are six essential SEO Tips that law firms websites could use.

This compilation seeks to guide attorneys on how to use SEO to boost their website rankings.

First, come up with suitable keywords for your site ranking

Keywords are what clients use to link up with professionals on online platforms. Prioritize keywords that clients are likely to target as this will connect you to the right leads. Avoid using ambiguous phrases when compiling search terms. Be precise and narrow down to your field of specialization. Rarely will you come across a firm that covers every area of litigation. A practical example could be “Las Vegas car accident lawyers.”

Check how well other entities are performing in your keywords category

It helps to find out how other firms with similar keywords rank on favourite search engines such as Google and Bing. By checking rankings, you get a feel of the intensity of competition in your particular field. You can then adjust accordingly to tackle your rivals.

Ensure that your website is user-friendly and informative

user friendly lawyer website

An example of a user-friendly website for Rodney K. Okano Las Vegas Car Accident Lawyer & Best Personal Injury Attorney.

Bear in mind that more people are now looking to the Internet for legal services. It is therefore imperative that you cultivate a user-friendly interface where clients can find all the information with ease. Slow loading times are annoying and can lead to clients overlooking your site. Most people nowadays rely on their smartphones for browsing operations; make sure the platform is accessible via both computer and mobile devices since. Mobile friendliness has become a crucial ranking criterion.

Align your home page content to match your keywords

Anything that appears on your homepage should be in line with your choice of keywords. Your profile should feature images, text and a Meta title that matches your keyword description. Conflicting information is a misleading and can generate adverse reviews from clients. Provide timely updates to your web page whenever you make revisions or diversify your services.

Focus on creating specific web pages

car accident lawyer specific page

A page specifically optimized for car accident law on the Tim Louis & Company website

It is important to know that the rankings of SEO profiles are based on how relevant the description fits the keyword. Focus on generating content that correctly aligns with the keyword search. It is advisable to create multiple content pages then have an expert help you to select the most appropriate. Ensure that you exhaustively cover the terminologies and principles that apply to your field of specialization.

Your URL of choice should be SEO friendly as well as the title and Meta descriptions.

Keep track of your SEO ranking

There are numerous ranking tools that a user can rely on to track how well they are performing. Rome was not built in a day. If your progress is not as good you want it to be, exercise patience since the entire exercise takes time to reflect optimization inputs.

What is the impact of SEO on your entity?

Remember that optimizing your company’s website will significantly influence its appearance on the Internet. Tuning your site will only consume a small portion of your working time, but the results could be significant. Don’t forget to regularly update your profile by uploading new images and additional content on your posting area. Finally, commitment is crucial in any venture. Channel resources and energy to growing your profile and soaring in the rankings with these top SEO tips for lawyers.

If you are a lawyer and want help with SEO for your website, our SEO specialists in Vancouver can help you get more traffic via SEO. Call us today for a free, no-obligation, consultation.

Read more SEO posts on our Google Plus page – Vancouver SEO Company.

How to do Basic On-site SEO in 2015

View the video on YouTube here: How to do Basic On-site SEO in 2015

In our first video of 2015 we show you how to do basic on-site SEO for a page on your website. We demo using a WordPress website but these tactics will work on any website whether it’s static HTML, Joomla or even Drupal. The video takes you step by step from setting up your title all the way through to images, internal and external links from the web page and setting up headings. It’s more important than ever to avoid over-optimizing your web page with the changes Google has made in their algorithm.

A few key points for optimizing web pages for best results:

  • 1000 words or more of content is working very well right now (3000 is even better!)
  • 3 original images – these are images that haven’t been used anywhere else on the web
  • 1 title (H1) – don’t stuff your keyword into the title but work them in naturally
  • 4 sub-headings (H2) – your exact keywords don’t need to be in these headings, use synonyms (LSI) instead.
  • 8 relevant internal links – link to other pages or blog posts on your website.
  • 2 relevant external links – link to other websites that are relevant to yours. (eg. if you are a dealer of Solar Gard window film, link to their site.)

This method will help you rank better for almost every keyword term you need.

Within the video we use the All in One SEO Pack plugin for WordPress. Plus, we use the SEOQuake Google Chrome plugin to measure keyword density. Both plugins are available using the links below.

If you don’t want to use the Google Chrome plugin to analyze the keyword density on your web page, you can use this website as an alternative: http://tools.seobook.com/general/keyword-density/

The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using domain.com, www.domain.com, www.domain.com/index.php, www.domain.com/home.php and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually www.domain.com. Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. Our web design team at Hurricane Web Design (http://seo.hurricanewebdesigin.com) can help you. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.

What’s better? Black hat or white hat SEO?

One of the things we get asked from time to time is if we do Black Hat or White Hat SEO. In reality, any type of SEO is viewed upon by Google as Black Hat SEO as they view doing things to manipulate your rankings as against their standards. But, I guarantee you that anyone ranking on the first page for competitive keywords like “[Insert city name here] Real Estate”, “[Insert city name here] personal injury lawyer”, “home security” etc. are using SEO companies or have somebody working for them who is doing SEO.

Gray Hat SEO

The fact is that both Black Hat and White Hat SEO done right works if done correctly. Search engine optimization that works is a mixture of both. Maybe we should call it “Gray Hat SEO” or “50 Shades of Gray SEO”?

Here’s a fantastic (and long) post by Alex Becker over at Source-wave.com who explains all of it even further:

Why Black Hat SEO and White Hat SEO Do Not Work

What peeves me…is how strongly opinionated 99% of SEO community is about black, grey, and white hat SEO when they don’t have a clear idea of what they are(or how to effectively do them)

People either go to Black Hat World, SEOmoz or Matt Cutt’s blog and make DRAMATIC opinions about what they don’t truly understand.

[ Read more… ]

White Hat SEO Myths

The White Hat SEO evangelists (and I’m not one of them) like tell us crap like this:

The key to high rankings is quality content.

Wrong. It’s been disproven time and time again. But, it’s important to keep rankings.

Manually created links are better than high quantity automated links.

Wrong. Manual link building succeeds in wasting time and doesn’t work if you are posting to sites with a PageRank of a big fat 0. It’s a great way to go out of business quickly.

What Matt Cutts and Google says is Gospel.

Wrong. Google is in business to make money and that’s primarily off of Adwords (pay-per-click). In reality, what he says is propaganda to confuse everyone and make it more difficult for SEOs.

Sites that are using White Hat techniques don’t get penalized.

Wrong. Google is not a group of people analyzing your site and your backlink profile. It’s a mathematical algorithm. If all of the things you are doing – or even somebody else – adds up to the wrong number, you’re penalized.

Black Hat SEO is unprofessional

Wrong. Huge multi-million dollar corporations are doing it. Yes, that doesn’t make it right. But, they seem to be pretty solid at the top of the rankings.

The bottom line is that you can’t get to the first page of search results for hugely competitive search terms without doing Gray Hat SEO. You need to take what works from White Hat and Black Hat and mix them together.