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What are the key trends and tactics for SEO in 2018

With the year changing, you too need to upgrade your SEO techniques as well. We all are aware of the basic tactics like providing the quality content and use of rich words but they have become a too mainstream, and about every person now uses them. If you want to get in the game, you need to upgrade your techniques which have never been used by anyone before. Try to think out of the box this year. The goals are same as before, that is, increasing the traffic on your blog.

Here are some new strategies to adapt to SEO in 2018.

Know your audience

Make the reader stay a little longer. Always know what people are looking for. What is the point of attracting people to your blog, when they are going to see the content and leave in no time? Make sure that the content is compelling enough that once the reader comes to your blog, they cannot go without following you.

Make your website design much more comfortable for anyone to understand. You should be acutely aware of the fact that sometimes people do not have much knowledge. If they need anything, it should be there on the screen. Make categories if your content is all over the place and organize it in a manner that it looks appealing in first look.

Always keep your blog statistics in check. If you try out a new thing, keep the track that if it is helping in increasing the traffic or not. Keep checking the blog from user’s point of view. Your blog should always load super fast. At first look, the viewer should feel like he has ended up at the right place.

Audio searching

If you are anything like me, you would be loving audio searching. If you have noticed that in past couple of years audio searching has become more and more common among the people. Well! It is time-saving, isn’t it? Make sure in 2018; your blog is audio searchable. It merely means that you should be using more of a natural language than a formal one. The keywords should be extended and should simply consist of phrases rather than just words. For example, rather than using “bookstore in Manhattan” you should use “nearest bookstores in Manhattan” or “most famous bookstore in Manhattan.” See that 2018 has just started and you are already in competition, all the more prominent platform is already offering this, and before you know, everyone is going to adapt it.

Work in teams

If you are running out of ideas, that’s because one mind has been working the whole time. Remember, there is no need to go with the one-person show. If you can get any other persons help, just go for it. Try to work in the form of a team. Discuss the latest ideas with your team and try to get their point of view as well. If you have a mindset on something. Other might be thinking ahead of time. Matthew Woodward is one of the most prominent bloggers in this world. In his tutorials, he illustrates how he has achieved so much in no time. He works with his team.

Google featured snippet

All you need to increase traffic is by appearing at the place 0 in the google search. It’s like a blogging dream. Now we know its every person blogging dream, the key point is that how to achieve it. Well, Google has offered a feature, it’s called “google snippet.” Before you get started, you need to know what google snippet is. It is basically, a summarized content present on the top of the search page. You cannot create your snippet, but you can always look for other people snippets. Google snippet has been around for a while now, but not many bloggers paid attention to it. But with passing time people who are looking to increase the traffic on their blogs are taking an interest in “google snippet,” and according to many bloggers, it has helped them immensely in achieving more traffic.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

Effective SEO Techniques That Will Work in 2018

Search Engine Optimization has been a rapidly evolving field. From the early days of merely stuffing keywords onto a page to the more recent trend of having a large number of high authority links, the techniques have adjusted to match our current technology. With 2018 fast approaching, the SEO landscape is once again poised to make a noticeable shift. Here are five techniques that will be crucial to outranking your competition.

1. Use Structured Data to Stand out Among Other Websites

It used to be that the only ways to drive clicks from search engine rank placements were either to rank high or have a very targeted title tag to convince users to click through to your website. Now, Rich Snippets do even more to draw the eye towards your site, giving you a better chance to win clicks.

Rich Snippets are META data tied to your site which can be highlighted text, author profile pictures from Google+ or images found on your website. There’s a whole host of code markups that search engines use to categorize the pages on your site, and many can be found on Schema.org.

2. Optimize PageSpeed for Faster Loading

If your website takes longer than 3 seconds to load, chance are it will never outrank strong competition in SERPs. Your visitors will try to find relevant information on your page, be annoyed at waiting, and leave the page. A high bounce rate due to slow page loading can have a negative impact on your rankings.

To combat this and provide a better user experience, Google has their own PageSpeed tools to help you analyze and optimize your website’s code. By starting there and taking the proper steps, you can decrease the load times and retain more visitors.

3. Lockdown Your Branding for Linkless Backlinks

Backlinks have always been a key element of SEO, and that’s not going to change anytime soon. Google and other search engines need some metric to track just how credible your website is, and linking to it is a sure vote of confidence. But it’s even possible to earn clout on the web without a URL pointing to your website.

The more high-quality websites are talking about and mentioning your brand and website; the more search engines will take that into account. With SEOs having found how to game the system with links for years, search engines have had to determine who the real influencers are and how people are talking about them. By tying your brand and website together effectively, you can be recognized by more than just your website URL.

4. Quantify Objectively High-Quality Content

For years, Google and SEO experts have said quality content was the best way to influence higher search results. While that’s been a correct assessment, it’s been exceedingly subjective what that meant. Hiring a professional writer or creating a lengthy, exhaustive guide for your niche has had mixed results. The truth of the matter lies with what other websites are doing and how you can improve on their efforts.

A quick scan of what your competitions’ websites are aimed at can give you a big clue into what both your visitors and Google are looking to see from your site. Educating your potential customers on the confusing aspects of your niche can also help, similar to what is found on Brilliance’s website. They have an extensive library of educational resources to assist new customers in understanding the process of selecting the right jewelry. Sometimes it might be tempting or exciting to reinvent the wheel, but simply taking your website from where it is to where it needs to be content wise can make a big difference.

5. Tap into The Expanding Mobile User Base

Voice search is convenient, quick, and highly responsive. Users on mobile devices are typically looking for an answer or problem solved quickly. By optimizing your website for mobile devices, you can outrank your competitors who may not have taken the same steps and are lagging behind.

Google is expected to launch their mobile-first index sometime in 2018, so taking steps to prepare for that is crucial. Catering to a new crowd can yield desirable benefits to your business.

As the SEO landscape changes, so too will the techniques required to navigate it successfully. By keeping up to date with these trends as they develop, your business and website will better be able to capitalize on them in 2018.


nick rojas

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for start-ups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

Non-Linked Brand Citation: Why You Should Use This Link Building Strategy

People often think link-building is one of the hardest parts of the SEO process. Sure, with Google now cracking down on excessive hyperlinking and spam tactics, it’s a valid argument. However, it’s only difficult if you insist on using traditional methods.

These days, it takes out-of-the-box thinking and marketing prowess to create reliable and authentic brands. While traditional link-building still has its place in making this happen, there’s now a greater focus on using a non-linked brand citation. In this article, we look at what this means, why you should care, and how to include it in your link-building strategy.

Firstly, what is a non-linked brand citation?

In simpler terms, “non-linked brand citations” are also known as a “brand mentions” or “implied links.” Compared to “express links” (backlinks or hyperlinks), they are exactly as they sound – references or mentions of a brand or website without an explicit link. These references could be anywhere – in the body of a blog post, a comment on social media, web page, or customer review.

But why are they so important? Well, let’s first establish some context. For anyone involved in SEO, it’s common knowledge that it’s an ever-evolving field. Back in the day, stuffing websites with keywords and hyperlinks would help build a brand’s authority. But this kind of strategy is outdated, and now has the reverse effect. Today, the focus is more on content.

This modern approach aligns with Google’s Panda patent, which suggests that the search engine is giving greater importance to brand mentions – whether this is to better measure a site’s authority, devalue the irrelevant spamming of links, or increase the potential for direct traffic. Either way, it’s clear that brand mentions are crucial to building authority. However, it’s a strategy that people often forget to include, even though it works great for brands both big and small.

Why should you use them?

To start, using non-linked brand citations is a 100% white hat SEO strategy. That is, it’s a way of improving search performance without compromising integrity. Not only does this keep Google happy, but it also helps to create ethical and sustainable websites and brands.

As mentioned above, using this SEO strategy aligns with Google’s evolving algorithms. For brands, it helps create a more naturally balanced backlink profile, provides better protection against manipulation, and boosts branded search. Plus, for SEO experts, there’s no need to start from scratch – brand mentions are easy to find, monitor and transform into high-quality links.

How to do this fast using Scrapebox

Turning brand mentions into links is one of the easiest and most effective link-building strategies out there. It increases a brand’s authority, and search rankings help establish new relationships with reputable websites and offer greater audience insights. But to use brand mentions, you need to discover them first.

Enter Scrapebox. This powerful SEO tool is known as the “Swiss Army Knife of SEO,” renowned for its different capabilities – from extensively harvesting URLs and keywords, to verifying links and in this case, researching non-linked brand citations. Here’s a step-by-step guide on how to do this:

1. As an example, let’s use http://coronationim.com. Now, open Scrapebox, test if you have a working proxy (you will need them!), then type in:

  • intext: “domainname.com”
  • intext: “domain name”

Tip! If your domain is focused on a specific market besides the US or global you can add it to the search query. E.g., for France add site:fr, for United Kingdom site:UK, etc.

  • intext: “domainname.com” site:fr
  • intext: “domainname” site:fr

2. Click “Start Harvesting,” then click first three search engines and click “Start.” When harvesting is done, click “Exit to Main.”

3. Time to get rid of unwanted URL’s. Do this by clicking “Remove/filter” and then:

  • Remove Duplicate Domains
  • Remove URL’s containing and type in: .pdf and click “ok”
  • Remove URL’s containing and type in: wiki and click “ok”
  • Remove URL’s containing and type in: google and click “ok”
  • Remove URL’s containing and type in: facebook and click “ok”
  • Remove URL’s containing and type in: directory and click “ok

4. In URLs harvested, click the right mouse button and choose “Copy All URL’s to Clipboard.” Then:

  • Open NotePad++, paste URL’s from Clipboard and click “CTR + F” (for Windows) or “Command + F” (for Mac) and go to tab “Replace”.
  • In “Find What” paste: (((https?://).+[^/]+$)|.+)
  • In “Replace” paste: $2
  • Remember to have ticked “Regular expression”.
  • Click “Replace All” – this will get rid of homepage URL’s, and non-linked citation will be only on article pages
  • Copy URL’s that are left and return to Scrapbox

5. Click right mouse button again in URL’s Harvested window and choose “Paste/Replace from Clipboard (replace current list)

6. In this step, check on URLs if there are already clickable links – you don’t need these. Click “List” and choose “Transfer URL’s to Blog List for Commenter”.

7. In “Comment Poster” section, tick “Check Links”. There are only two active menus, but now you need to open “notes” or “notepad” and create a new file where you will paste the domain’s homepage URL’s in separate lines (with https and without, with www and without). For example, for http://coronationim.com it will look like this:

  • Save the file and return to Scrapbox.
  • Websites – click “open” and choose file that has already been created (with domains names)
  • INTERNAL – these are URL’s copied before when you clicked “Transfer URL’s to Blog List for Commenter”.
  • Now click “Start Link Checker.”

8. In the new window, click “Start/Recheck”. After checking if your domain already exists on harvest URL’s you will see:

Click “Export” and choose “Export links not found as text file” and save file.

9. Open Google Sheets and create a spreadsheet as shown below:

10. In column A (URL), paste URLs from the file that you saved “links not found as text file” and check them manually. After this, it’s time to start outreach!

How to recognize valuable links worth outreaching

When it comes to outreach, common sense goes a long way. Before getting in touch with websites, it’s best to avoid forums, directories, press releases, spammy websites and most importantly, negative mentions of your brand. Once you’ve settled on sites that are legitimate and relevant, it’s time to get in touch. This is where etiquette goes a long way. Here are a couple of tips:

  • Use https://hunter.io to find the website owner’s email address.
  • In your email, use their first name and make sure your content is customised and relevant.
  • Clearly and concisely communicate the value of what you’re asking for – and how it benefits them.
  • Ask kindly if they could insert a link to your website if they already mention it.
  • Outreach from your domain name – it holds more authority
  • Check back after a few days if you haven’t heard from them
  • Offer additional value if needed – e.g., your expert SEO skills

Just remember that when you’re outreaching, you’re talking to real people. So don’t communicate like a robot or use overly technical language. Simply be genuine, engaging and straightforward.



jaroslaw-sJaroslaw started his career in SEO 8 years ago and since then, has been a part of the evolving tactics required to get success online. Now focusing on Content Marketing and Link-building strategies, he always keeps in mind that quality is more effective than quantity. As a Content Marketing & SEO Specialist at Web Profits, Jaroslaw provides clients with custom campaigns to increase their online profile.

Top SEO Tips For Lawyers

Setting up a properly optimized website for your legal services firm is only just the beginning. In the highly competitive legal field, you ought to take advantage of search engine optimization to stay ahead of the pack. Below are essential insights from or top SEO tips for lawyers on how to package your site to soar your keyword rankings.

Web sites are the gateway to success when it comes to creating a robust online presence. The next step entails choosing the keywords very carefully; this could be the make or break factor that determines how well you link up with target customers.

Your primary goal is to have more people visiting your website to sample what you have to offer. However, getting the right connections, phone calls from clients requires a decent amount of smart input. The easiest way people find your site is when it ranks high on search engines for target keywords. In general, the idea is to create a visible and robust Internet presence.

Below are six essential SEO Tips that law firms websites could use.

This compilation seeks to guide attorneys on how to use SEO to boost their website rankings.

First, come up with suitable keywords for your site ranking

Keywords are what clients use to link up with professionals on online platforms. Prioritize keywords that clients are likely to target as this will connect you to the right leads. Avoid using ambiguous phrases when compiling search terms. Be precise and narrow down to your field of specialization. Rarely will you come across a firm that covers every area of litigation. A practical example could be “Las Vegas car accident lawyers.”

Check how well other entities are performing in your keywords category

It helps to find out how other firms with similar keywords rank on favourite search engines such as Google and Bing. By checking rankings, you get a feel of the intensity of competition in your particular field. You can then adjust accordingly to tackle your rivals.

Ensure that your website is user-friendly and informative

user friendly lawyer website

An example of a user-friendly website for Rodney K. Okano Las Vegas Car Accident Lawyer & Best Personal Injury Attorney.

Bear in mind that more people are now looking to the Internet for legal services. It is therefore imperative that you cultivate a user-friendly interface where clients can find all the information with ease. Slow loading times are annoying and can lead to clients overlooking your site. Most people nowadays rely on their smartphones for browsing operations; make sure the platform is accessible via both computer and mobile devices since. Mobile friendliness has become a crucial ranking criterion.

Align your home page content to match your keywords

Anything that appears on your homepage should be in line with your choice of keywords. Your profile should feature images, text and a Meta title that matches your keyword description. Conflicting information is a misleading and can generate adverse reviews from clients. Provide timely updates to your web page whenever you make revisions or diversify your services.

Focus on creating specific web pages

car accident lawyer specific page

A page specifically optimized for car accident law on the Tim Louis & Company website

It is important to know that the rankings of SEO profiles are based on how relevant the description fits the keyword. Focus on generating content that correctly aligns with the keyword search. It is advisable to create multiple content pages then have an expert help you to select the most appropriate. Ensure that you exhaustively cover the terminologies and principles that apply to your field of specialization.

Your URL of choice should be SEO friendly as well as the title and Meta descriptions.

Keep track of your SEO ranking

There are numerous ranking tools that a user can rely on to track how well they are performing. Rome was not built in a day. If your progress is not as good you want it to be, exercise patience since the entire exercise takes time to reflect optimization inputs.

What is the impact of SEO on your entity?

Remember that optimizing your company’s website will significantly influence its appearance on the Internet. Tuning your site will only consume a small portion of your working time, but the results could be significant. Don’t forget to regularly update your profile by uploading new images and additional content on your posting area. Finally, commitment is crucial in any venture. Channel resources and energy to growing your profile and soaring in the rankings with these top SEO tips for lawyers.

If you are a lawyer and want help with SEO for your website, our SEO specialists in Vancouver can help you get more traffic via SEO. Call us today for a free, no-obligation, consultation.

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