Posts

A Complete Guide on Building Sales Funnels

Guide to Building Sales Funnels Featured Image

A sales funnel has four stages: awareness, interest, decision, and action. So while building the sales funnel, you need to make sure you cover all these stages for the desired outcome.

The primary purpose of a sales funnel is to guide users through the different levels of their purchase journey. Companies create sales funnels to attract, interest, and convert prospects into customers. So if you own an online business, creating effective sales funnel is crucial for driving sales and earning revenue.

The gifographic below explains, in depth, the method of creating a sales funnel. But before that, let’s get a basic idea of the different steps of building a conversion funnel.

Step #1. Begin with Researching Your Target Audience

To identify your target audience, and understand them better you need to conduct research based on:

  • What interests them the most?
  • Where to find them on social media?
  • What do they like the least about online purchasing?
  • What are their pain points that you need to address?

Step #2. Incorporate Buyer Personas

Buyer personas represent your ideal customers. By creating different buyer personas, you will be able to personalise your approach towards the different segments of your audience who’s buying journey may vary. Base your buyer personas on:

  • Why will they purchase a product?
  • What motivates their buying decision?
  • How will they use the products they buy?

Step #3. Work on Your Lead Generation Strategy

There are several ways in which you can drive the audience to your website and generate leads. These include:

Step #4. Develop Strategies to Engage Your Leads

It is time to educate your audience about your products or services. They need to know why they should buy your products and how they will benefit from buying them. Your audience engagements strategies can include:

  • Creating blog posts that offer value
  • Creating engaging and useful videos
  • Promoting your content on the social media platforms
  • Having relevant influencers to review your products and also offer tutorials on them
  • Sending out newsletters and updates on your latest blog posts through emails

Step #5. Take Steps for Lead Conversions

The buying journey of your audience ends when they convert from prospects to customers. Make sure all your previous efforts do not go in vain buy facilitating the checkout process. Provide for an easier purchase experience by:

  • Decreasing the form fields
  • Reducing the number of steps for completing a purchase
  • Providing for one-click sign-in and sign up options

Now that you have a brief idea about the different steps of building a sales funnel, you can learn more about it in detail in the following gifographic.

 

The-complete-Guide-on-how-to-build-sales-funnels-Gifographic

Image courtesy: Shane Barker


Shane Barker

Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

How to Use PPC to Support Your SEO Efforts

Use PPC to support your SEO featured image

The effects of PPC campaigns and SEO are quite complementary and can be amplified when you implement both within your digital marketing strategy. At the top of SERPs are paid search ads and below are all organic search results – it would be best to capture your audience at their point of search through both of these channels. Therefore it is important to know how to optimise your digital marketing strategy between PPC and SEO.

Here are five ways to use PPC to support your SEO efforts:

Identify Keywords That Convert

A significant advantage of PPC campaigns on your SEO efforts is that you can identify which of your keywords are resulting in conversions. Identifying your best-converting keywords can help with choosing what keywords to focus on regarding keyword rankings. You wouldn’t want to funnel your efforts into a high volume keyword that doesn’t convert well, would you? The major upside of using PPC to kick off your SEO is the saving of time. Test out keywords through PPC and find out what keywords don’t work, so you can drop them from your efforts and push your resources towards other more important keywords.

Most of your keyword research should have been completed through Google Adwords Keyword Planner Tool so knowing how many clicks you can get for keywords and analyse the interactions and site engagement of users over time will be very useful in understanding how you should approach your link building – especially keywords, anchor text and for what landing page to rank for specific keywords.

Content Optimization on Landing Pages

With conversion tracking setup on your site, you understand what types of actions your site visitors are performing. Whether it be lead through a signup, clicking on a link to a page, clicking on an element on the page or so on, it is a great advantage to know how well your landing page content engages a visitor and achieves leads and sales.

Through the fast testing of ads, you can identify which copy entices clicks and interactions from your audience.
Using the best performing PPC ad copy and implementing aspects of it into your organic content strategy can help you write up compelling title tags, meta descriptions and page content.

Create More Link Building Opportunities

If you play your cards right with driving leads through paid search campaigns, you can utilise your gathered leads to acquire social shares and backlinks on blogs and websites. For example, you can bulk email out a newsletter or promotion where if the person shares your post on social media or their blog, they can receive a special offer or discount on your site.

You can bring in more exposure to your site content when your paid search audience browses your site. Internal page visibility is a big bonus if you have lots of quality linkable content because you never know if your audience might share your content. If you’re very confident in your site content, you could even set up some of your ads to lead directly to your linkable assets.

mobile phone with Google

Capture Your Missed Audiences

If you’re starting off fresh with a website that doesn’t have any popular keywords, you can start building up brand awareness and driving traffic through the use of PPC campaigns. With the ability to bid on your non-ranking keywords, you can compensate for your low keyword visibility and capture the audience that you would’ve otherwise missed.

SEO tends to take months to gain real traction regarding results, and as a long term strategy that is quite dependent on the competition in your line of business, you can straight away get some action happening before you even hit the top keyword positions. You’ll save 6-12 months if you’re not on the first page already and if you’re already on the first page, it might take as long even to reach the top 5 results. Sometimes businesses will be time constrained, so PPC would be a good option to acquire traffic on the first page while SEO gradually improves.

Remarketing

Being able to bring back traffic to your site is useful especially if your audience happens to click on multiple ads and organic results on the SERPs – your competitors, your ads and also your organic search results. You won’t always win over your audience so being able to pull them back through remarketing ads is a blessing in that there are additional chances of a conversion.

Sometimes your landing pages for paid search or organic search might see high bounce rates due to the user having too many options available from the search results, so it is important to make sure that your remarketing ads are written such that they are compelling and appeal to the audience’s emotions and senses. You’d want to use language that entices them to come back to your site and take action. Imagine being ranked in the top 5 and a user finds you through organic search but holds off a purchase decision or simply forgets about your site. Ad impressions will remind people of your site whether it be through regular search ads or display ads, but remarketing takes the cake for pulling them back once they’ve clicked on any of those ads.


raymond tang

Raymond Tang is a digital marketing specialist at Sparro Digital Marketing Agency based in Sydney, Australia and has substantial interests in sharing his knowledge and insights in the digital marketing space. Working across SEO, PPC and content, he aims to improve the online presence of brands he works with, learning more every day and sharing tips with others in the field.

Most Common Mistakes to Avoid in SEO

Most common mistakes to avoid in SEO featured image

Search engine optimisation is a process that can be undone by even the most mundane of mistakes. All that it takes to derail even the most thorough of strategies is a minor mistake, leaving you with much work to be done to get back to square one.

For nearly two decades, SEO professionals have critiqued their strategy and that of others, attempting to decipher exactly what is the best practice in the eyes of Google. Some methods are more widely accepted than others, while all SEOs can agree that even the most minor of offences risk sullying the entire campaign.

Here, we look at the most common mistakes in SEO that you should take extra care to avoid.

Targeting Incorrect Keywords

Even if you are unfamiliar with SEO practices, you will likely know that keywords are a major factor when it comes to rankings. Some keywords are more competitive than others, for example, the phrase ‘cinema’, as per SEMRush) sees over 200,000 searches per month in the UK, while ‘cinema London’ is searched just under 15,000 times per month.

Keywords Targeting

While it would be great to rank number one for such a generic term as ‘cinema’, 200,000 means that there is going to be a lot of competition. Targeting localised keywords, such as ‘cinema London’ yields a more convertible and precise audience. A cinema based in London is unlikely to generate convertible traffic in Scotland, so why target such a broad area?

Poor Choice of Anchor Text

Linking to credible sources within your content is a must, and making sure that the anchor text that accompanies those links is correct is even more important. Crawlers look at the anchor text for a description of what the link leads to and, if this is seen as irrelevant regarding the text and the content it is used in, this damages your SEO.

For example, proper anchor text linking to an article entitled ‘How to Pick What Movie to Watch’ would be ‘how to pick a movie’ or ‘deciding what movie to watch’. This makes use of a keyword, which in this instance is ‘movie’ and uses synonyms of other keywords such as ‘pick’ and ‘deciding’.

Vague anchor text that does not describe what is being linked to in the context of the content often includes phrases such as ‘click here’ or something that is completely unrelated. It is always good to incorporate links to high authority sites but should be done so in a relevant manner. This forms the basis of good onsite SEO practice.

Not Tracking Results

It would seem silly to put so much time into optimising your website and not track the results it produces, wouldn’t it? Well, that is a mistake that far too many make, whether that is not tracking all of their results or not at all.

Google Analytics is a tool that every digital professional should be familiar with, and if you are not then this should immediately be raising alarm bells. If you do not have a record of organic traffic and conversions on your website then how can you make an argument that your SEO strategy is working?

Tracking results are the only way that you can find out what areas your strategy is strong and where it could be improved. If you are reading this saying to yourself ‘my SEO strategy cannot be improved’, I’ve got bad news for you…

Google Analytics

Metrics are the be all and end all of our industry, and if you are not keeping a record of yours do not be surprised when you find out that something that you firmly believed in is doing more damage than good to your website.

In conclusion, the most common mistakes are the easiest to rectify. Researching the correct keywords to target does not take too long, but forms the basis of a successful SEO campaign. All of your practices can be spot on, but if they are targeted to the wrong area, then they are pointless. Of course, you will only know this if you always track your website’s performance.


Aaron Briggs

Aaron is an SEO professional, specialising in online marketing and content creation, working closely with some business to improve their search visibility.

Boost Your SEO with Social Media Marketing

Boost SEO with social media marketing featured image

You’re using SEO, and it’s working for you. You’re using keywords, backlinks and other tools in the Search Engine Optimization toolbox and you’ve seen a steady increase in your SERP rankings. Your site is seen as useful and relevant by Google and other search engines. So what else can you do to make your website seem even more relevant and useful? Social Media Marketing is the answer.

Studies have shown that websites that also have active social media rank better on SERPs than web sites that don’t. Some people say that the link is direct, others say that the inherent trust on social recommendations that a genuine, organically grown and engaging social media presence provides boosts interest in the site. The need for consistent, curated and quality content is also a factor.

Whatever side of the argument you come down on, it’s still clear that good social media marketing has a positive effect on your business. You may already have links to Facebook, Twitter, Google+ and other social media services like LinkedIn and Instagram on your website; you may not. This is a guide that will talk you through how to use links with social media to help your SEO and your business as a whole.

The SEO Power of Social Signals

Let’s start just. Let’s say that you open a Twitter account and link it to your page. You start to put out information or entertaining things that support your brand via tweets. You build up your followers and your brand awareness. That’s the benefit of Twitter, and the good thing is that it has value on its own. It can also help with SEO.

The algorithm that Google uses to rank its websites is a closely guarded secret. That being said, it’s obvious that keywords and backlinks make up a large part of the sweep it does across the entire Internet. That’s why SEO has focused on those things. With research, testing and experience it looks like things like tweets are also picked up in the search. What is very interesting, is that every tweet is seen on its website.

That means that every tweet that you put out can be as effective as a backlink. It’s a lot easier to put out 140 characters than it is to write a blog. That’s not all; Google doesn’t just sweep for things like tweets, it also does a sweep for social signals. That’s things like retweets, comments, shares and even favourites. Just as a well-written blog can grow the trust of your website if people comment on it – so can a well-written tweet.

Social Signals – the Backlink Multiplier

That’s not to say that blogs and backlinks aren’t relevant. In fact, working with social media – they are even more important. They are a piece of substantial content. They are something that can be promoted on Twitter and linked to. More people are likely to send out social signals if there is something worth sharing and talking about. In turn, that drives more attention to the website where the blog is written.

Another beautiful thing about social media is that you get more than one bite of the cherry. Yes, there is a crossover. People who are on Twitter may also be on Facebook and other social media outlets. However, some people do not cross over. Added to that, people respond differently depending on the social media they are using. Just because someone has passed by your business on Twitter doesn’t mean they will pass your message on Facebook. That’s why it’s of paramount importance to make sure your message is tailored for each platform.

Google Chrome logo png

Copy from platform to platform

This is a run through of a how to take one idea and to spin out over different social media outlets. In effect, this creates the equivalent of four backlinks (this is hard to quantify as Google takes a sample of all tweets, just as it takes a sample of all websites… SEO can be hard to quantify too).

Twitter is a good place to start. You are limited to 140 characters, and sometimes that will be reduced to about 100-120 if you’re adding in hashtags and links. That means you have around two sentences to get across your idea.

Do you want to stand out from the crowd? Then let the world notice you with MAXlook’s brand new hoodie styles! #fashion #swag bit.ly/not real

That’s 140 characters (for a fictional clothing brand). Even then, it might be a bit crowded – ideally, you want to aim for around 100 characters, this is 95:

Let the world notice you with MAXlook’s brand new hoodie styles! #fashion #swag bit.ly/not real

The next place you would want to put your message out would be on Instagram. It also uses hashtags, although it doesn’t allow for a click through in no paid posts (although you can write ‘link in profile’ and put your website link there). It also requires a photo, which should be something that is interesting or entertaining.

Let the world notice you with MAXlook’s brand new hoodie styles! #fashion #swag Link in profile:

From there, you can go to Facebook, which also has a place to share your photo. It also has space to share more information, although keeping your message short doesn’t hurt – although it is nice to differentiate your message a little bit between platforms. There is also the option to use video, 360 photos and a whole lot more here. The more interesting your content, the more likely it is to be shared.
Once you’ve updated your Facebook – you can then put most of the same content on Google+. Google+ is not as big as most of the other social media networks listed here, but it is Google’s own social media platform, and so Google takes notice of it when generating search rankings. As such, it’s less important for general social media marketing, but more important for SEO boosts. For SERPs, Twitter, Facebook and Google+ are considered the big three.

LinkedIn is also a social media service that people might not consider, but be wary of placing the same copy you have adapted for other social media to that site, as it is a B2B based social media network. What LinkedIn is perfect for is the promotion of well written back-linked blogs, especially if they are business based. Other social media like Snapchat (and whatever comes next) can be used, but as they are predominantly mobile based, they have less of an impact on Google’s sweep.

Good content makes businesses content

The most important thing to remember here is to write good content. You can just put out regular posts – and you will still get an SEO benefit. If you put out good content that educates and entertains, then it will be shared by people. Each share, like, retweet,+1 or recognised social signal gives your website a better reputation. If you create content that people want to share, then those social signals increase. Writing a post that is shared 100 times is as good as writing 100 posts. In fact, it’s better – as your brand is spread out to a wider audience and recognition grows.

This post has mostly been focusing on things that you can do right now, and not have to pay money for. If you invest in social media marketing, these benefits can be increased dramatically. Boosting posts, finding lookalike audiences, retargeting and a whole host of tools open up to you. The core lesson of entertaining content that finds your audience where their attention already is remains. Be genuine, be entertaining and be consistent with social media and your SEO (and all other elements) of your business will improve.


zach

Zachary Jarvis is a Digital Marketer with one thing on his mind: Results. Uninspired by the never ending talk of ‘vanity metrics’ in the world of digital marketing, Magnate was founded – the ‘Social-First’ marketing agency.

Get Your Website SEO Friendly From The Start

SEO Friendly featured image

No matter whether it’s about fun facts, technical literature, training or marketing, every website is a form of communication. The communication nowadays has grown rather complicated. People are not so ready to listen, they have no interest, but the main reason is that they just don’t have enough time. In this field, to reach fellow human beings, first, you’ll have to learn to communicate with a machine. To spread the web of contacts for your company, you’ll go to need to go the extra mile when doing the design of your website.

Hello, Goodbye or Straight to the point

To communicate with a machine, in this case with a search engine algorithm, you need to know its language. The most important things are keywords since they are building blocks of this language.

The search algorithm crawls all the pages on your site looking for context. Like in every language, when writing keywords the most important thing is to pay attention to the order of words, punctuation, spelling, and capitalization. The more of this additional information you provide for the engine, the easier will be for it to find all the right pages and to rank them.
For your keywords to be relevant to the search engine, you have to give them an important role in the title, in the text, and in the metadata. You have to go straight to the point – the more accurate you are with your keywords, the higher ranking you get, narrowing the competition.

Wait, what? Or Keep it simple

Using too much information in a conversation for your listener to faster and better comprehend you will lead to the quite the opposite effect – he’ll be lost in that vast sea of information.

People make the same mistake when creating a website – they stuff the text with keywords, throwing them in wherever they get the chance. You have to keep in mind the fact that computers are still not capable of understanding things like people (although they are in the constant progress in that direction), so they are even easier to confuse.

What the hell are you talking about or Say it plain

If we talk figuratively, with lots of descriptions, if we try very hard to illustrate the topic to our listener, there is a chance, quite paradoxically, for him/her to get lost. Because of that, it’s important to introduce our topic in the beginning in the most concrete way.

It’s completely the same with this kind of graphic material on our site – non-text content, Java applets, and flash-based content are very often ignored, and they go unnoticed. To make the performance of your site better in search engines, the most valuable content must be in HTML format.

Yes, but or Learn to listen

In every conversation, it is important to be able to listen, as much as being able to talk correctly. It is impossible for anyone to know everything there is to know about the particular topic, so it’s smart to let other people inform you. That way you’ll not only get additional information, but you’ll also become more eloquent.

Your vocabulary will get richer, and with that, your words will become more attractive, and it will be easier for your listeners to understand you. We learn a language as long as we live – the same thing is the art of designing your website. Now you know the basics, but to reach a larger audience, you need to become an expert, and you’ll accomplish that by listening. Every better web design company has an in-house SEO or a team of search engine marketers whose job is to make sure your voice will be heard.

Um, yes, well, hmm.. or Don’t stutter

When we finally ‘capture’ our listener and occupy his attention, it’s important to keep the story rolling. Every pause or inconsistency will result in his loss of interest, so we must be very careful that every part of the story follows the other.

To provide your visitors with a free passage through your website and to allow them the possibility to visit every page, you need to make a crawlable link structure, which connects all those pages with each other. If all the pages are not connected with links visitors won’t see some of them, and maybe those would be the ones most important for you.

See you later or Conclusion

When designing your website, always remember you’re creating the mean of communication. Think like it’s you talking. Go straight to the point, keep it simple and always say it every day. There’s no need to stutter, you’ve got it under control, just be ready to listen.


Amir

Amir Noghani is the General Manager at Agseosydney. He has been working in the field of marketing and communications for over seven years and developed rich knowledge and skills in Online Marketing and Public Relations, as well as writing journal articles and blogs.

SEO Tools To Make Your Search Console Data More Relevant

seo-tools

Google search data console is a fantastic option for the users as they can evaluate the performance of the website. In fact, the analytic data sections help to monitor the web traffic and also ascertain whether the keywords are optimised. Also, people can also access information related to Clicks and CTRs at the query and also at the page level. Although Search console has lots of advantages, it suffers from the following drawbacks.

Navigation between the pages and queries is not an easy job because pages occupy the same rank for different queries. Also, SERP might impart the same rank to the website. One of the biggest problems facing the clients is cannibalization.

Google doesn’t deliver desired results from the perspective of long terms trends and comparisons. Therefore, the data is incorrectly interpreted by the SEO experts. To make them meaningful, one should use SEO tools that provide seamless integration to the search console.

Console Rocket:

It is a free tool that is quite popular in the online domain. Rocket is known to provide a lot of data to the users. One of the most significant advantages of the tool is that it offers 100,000 keywords for a single domain. Keywords can be stored in the database of the console rocket for a complete year.

By using the console rocket, you can easily divide the keywords into branded and unbranded category. Drilling of the information through queries helps to search the keywords quickly. Also, individual filters can be used to include keywords that have recently gone missing out of the database. They also play a major role in identifying the new keywords and also low performing pages.
CTR curves for all devices can be obtained with the help of console rocket. In fact, the results are kind of interesting from different gadgets both for the branded and unbranded keywords.

To use console rocket, you should sign up with the help of the Google search account. Once the process is completed, the data science strategy is implemented to create valuable reports and insights for the customers. The total time duration of the process is about 30 minutes, and after that, one can immediately benefit from the data crunching behaviour of the SEO tool. The search console data mining technique is not organised properly. However, console rocket introduces a structured approach and the historical reporting of all the data. Also, the tool also incorporates latest metrics hitting the online marketing domain.

Search Analytics for Sheets:

It is a free tool that automatically analyses the SEO data for the clients. Detailed research and valid conclusion combine to boost the business.

The primary advantage of such a tool is that it can procure and backup information from the webmaster tools. It can easily be retrieved and stored in the spreadsheets. Due to the simple user interface, people can get information about the rankings, queries, landing pages, and clicks.

Automatic backups are provided by the tools into the spreadsheets. Information is stored with a 90-day limitation, and the backup is transferred through the email. To enable the tool, one should install the application. When the whole process is completed, add on would be available in a variety of spreadsheets. If you want to invoke the tool, click on open sidebar however it also overrides the similar scripts. In short, enabling Search Analytics is a breeze when compared to the similar tools available in the market.

The authorization procedure requires users to connect add- on to the existing Google account. Users will get a proper message for authorization confirmation. You need to simply follow the instructions to get the access without any hassles. If the process is successful, the user will connect automatically to the spreadsheet. Since the authorization is based on the user identification, people do not have to repeat the process for the spreadsheet.

Data can be recovered from the verified sites when the sidebar loads into the application. The drop-down list is sorted alphabetically so that the users do not have any problems. Data range can be selected based on the day range that might extend to 90 days. Group wise filters play a significant role in filtering the information with the addition of rules such as QUERY EQUALS.

Another benefit of the Search Analytics is that it helps to create charts, reports and shared documents. The backup can be scheduled with a particular period of every third month. In short, it will go a long way in storing the data safely.

analytics

Search Console Helper:

Although a paid product, the console helper offers a free trial to the users. Since the tool is not supported by SaaS, it can run locally on the personal computer. You do not need to initiate a connection to the central server to accomplish the task. People can use application for data analysis while on the move as they do not require the internet.

The tool can easily work with Windows 7, 8 and 10 and connects directly with the Google API. It then connects to the console helper to retrieve data. As a result, people would work only with the correct data set.

Using the tool mentioned above, you can retrieve data at five times more speed from Google. Therefore, tracking the website has become a lot easier for the users. In fact, 200 requests are completed within a minute to deliver sterling results to the SEO specialists. Complete information about web traffic and the performance of the site can be shared by the Google.

Users can access a range of keywords using the console helper as they are crucial to enhancing the ranking of the web page. Information is accurate as it is directly obtained from the Google database.

One of the most important features of the console helper is that it identifies the landing page responsible for blocking the web traffic. If the content is not optimised, it can sound the death knell for the business. Moreover, the Console helper also explores new opportunities to increase the search engine rankings.

Comparison with historical data is essential to know where the website stands regarding the year of year performance. A single click of a button is sufficient to complete the task. As far as data fetching is concerned, it is extremely fast as there are no time lags due to the absence of internet connection.

Users can work on numerous websites, and the numbers can only be constrained by the Google search console account. It is quite useful in cases when sites with Http and Https extensions are to be accessed. You can also visit domains as well as subdomains that form the part of the data research.

You can retrieve data for different types of devices ranging from mobile to tablet and desktop. It is an essential attribute for the clients because they can identify what types of devices majority of the visitors use.

Using search console helper allows business to track the customers from over 200 countries. With all the information on fingertips, the users can take accurate and sensible decisions. The tool analyses every piece of data in depth to provide complete clarity to the users.


lauren-mclarenLauren McLaren was born and raised in Australia. She is working for Digital Muscle, providing affordable SEO services in Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.

How To Get More Traffic From Uncontested Keywords

uncontested-keywords
Sounds complicated, right? Wrong. These days, most highly searched terms have become too hard to rank for. What if there was a way to target niche terms yet get more traffic in the long-run?

This article aims to show you how targeting niche, long-tail keywords could be what your business needs to succeed. Forget those highly competitive terms and make yourself a micro-niche, long-tail expert.

How can targeting terms with fewer searches be better?

This one does seem hard to make sense of at first. But that’s until you start thinking about simple cost-benefit analysis. Yes – those broad, highly competitive terms do give you more visitors. But they’re also much, much harder to rank for.

Research shows that if you’re not on the first page of Google results, you might as well be nowhere.

That’s right – 11th place on Google might only return you about 1% of the total monthly searches for that term. In stark contrast – 1st place on the first page could net you a whopping 34% clicks.

Now think about how many people are trying to rank for those terms with hundreds of thousands of monthly searches. Some of the competition will have budgets of thousands. It can be hard to compete. Thankfully, there’s an alternative.

Instead of targeting those highly competitive terms and ending up nowhere near the first page of results, you can be more productive by making yourself an authority for terms that are much easier to rank for.

Forget those terms with 100,000 monthly searches and try looking at something with around 10,000. These terms should be much easier to rank for.

If you can get to the even just 2nd place for such a term – you could see 1,700 clicks according to the stats we already looked at. 17% of 10,000. Compare that to 1% of 100,000. That’s 1,000 hits. This doesn’t even include the theory that these niche terms should be much easier rank for as they’re simply not as highly contested. You could throw up ten targeted niche sites in the same amount of time it could take to rank for one long term.

So how can you fine-tune these terms and give yourself an easier route to more traffic? With long-tail keywords.

google-impressions

What are long-tail keywords?

Instead of only targeting “keyword” – try adding something at the beginning or end of the term to filter your results. One good example is “smartphone.” That’s a highly contested term with a huge amount of traffic.

Well, what about “Sony smartphone?” Or, you one step further: “Sony Xperia smartphone.” You can take this example as far as you like to try and give you the results you’re looking for. How about “refurbished Sony Xperia smartphone review.” That’s probably too niche even for this example, but you get the idea.

The great thing about long-tail keywords is that you’ll be able to set yourself up as an authority on EXACTLY the thing your visitors are looking for. This will already put you a step ahead of the competition.

What are some good long-tail keyword additions?

You want to try and use “active” keywords that people use just before they’re about to buy something. “Review” can work well, and so can the current year. People like to add the year to their searches to find as relevant information as possible, as the internet has lots of old reviews out there. Make sure you update it when the year changes.

Even things like “scam” can work. This suffix might seem counter-intuitive and negative – but people use this search when they’re close to purchasing but just want to make sure the product is legit before they do so. If you can be there to reassure them, you could make a sale quite quickly.

One of the best useful keywords to use for highly filtered traffic that’s super-close to making a purchase is “discount.” People only use this when they know they’re going to have to pay something, but they want to see if they can make a saving. If you can be there to offer them the discount they’re looking for – you could make the sale.

Try avoiding long-tail additions like “free” or “download.” Those are for people who are looking for a free ride and aren’t about to spend any money. Don’t waste your bandwidth on them and fine-tune your results by only targeting visitors who are motivated to spend money.

By targeting long-tail keywords, you could set yourself up as an authority in many micro-niches in a fraction of the time it takes to rank for one competitive term. Combine that with the highly motivated visitors you’ll be getting – and you can see how long-tail keywords could be what your business has been looking for.



peterPeter has a strong background in internet marketing and enjoys sharing his knowledge with those just starting out. He also writes for a private tuition service, Smile Tutor.

 

 

 

The Importance of Building Quality Links in 2017

quality-links-2017
Most people wonder how exactly quality link building can help a business nowadays and why should someone put so much effort into creating a quality link. The simplicity of the answers usually eludes people, you invest in a good SEO campaign to rank high with Google, and they consider quality links to be one of the most important factors in website ranking. It is that simple. Today, marketers focus on quality because it produces better results than quantity and it is a mark of an organic link building.

Furthermore, the rule of “get as many links as possible out there” no longer applies, as Google punishes website that tries to spam the Internet with many broken links. The fact of the matter is, if you want to make the best out of link building and generate more traffic back to your website, as well as improve your reputation, you should focus on building quality links. Here are a few reasons why building quality links are important in 2017.

Drive More Traffic

It is a well know fact that link building drives traffic to a website, but it is not as simple as it sounds. A few years ago, you would only need to produce any number of low-quality links and get them posted wherever you could to drive traffic. Now, it is about what you post and where that is important. You will drive more traffic from a quality link that is posted on a popular website with a good reputation than you would from a low-quality link posted on some unknown blog with low rankings. That is why it is essential that your links are backed by quality content that is relevant and informative to your niche and that you focus your link building on websites and blogs with good domain authority.

Quality Content Marketing

Honestly, excellent content is the key to creating quality backlinks and the key for landing them as well. If you supply great content, your odds of pushing links on popular websites and blogs will significantly increase. However, you cannot create random content and hope for the best. In fact, the more relevant, informative, and entertaining your content is the more likelihood that it will be widely accepted.

What matters more is that backlinks and content marketing coincide together, as content helps land backlinks and backlinks help promote content. That is why it is very important for your content to be spot on. Content that works best for backlinks is the one that has visual assets, list posts, original research, and data, as well as in-depth guides. If you want to score a quality link on a quality website, you will have to design your content well.

Quality websites expect your content to have images, videos, charts, infographics, and other visual assets. Just make sure you avoid silly mistakes such as large images that will make a mess. A straightforward and free image resizer can sort that out adequately. After all, the quality of your backlinks is crucial if you want higher rankings.

link-building-2017

Improve Your Reputation

One of the most important factors in determining the quality of the link is the page authority of the domain that links back to you. To put it simply, the more authority or credibility a page has, there will be a bigger impact from a link back to you. That means that if you manage to create a quality link that is good enough for a website that has an active community to link on their page, you will get better results and your reputation will increase as well.

Favorite websites do not link back to just anyone and you being on their page means you are worth checking out. The more credibility you generate from your link building, the hirer your website rank will be, but to manage to get links on useful websites and blogs your links must have adequate quality and a low level of spam.

Quality over Quantity

If you want to increase visibility and improve the presence of your website, then you want your website to rank high. And to do so, you will have to put some effort into quality link building. Quality links are not just important for promoting your website, but for building a good reputation and a name for yourself as well.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

 

 

 

Interesting Facts about Google’s Algorithms

google-algorithm
Google makes use of algorithms for determining website rankings on search results. Whenever someone is searching for something on Google, the algorithms will be swinging into action. They would be reviewing trillions of pages for locating the precise information for the searcher. They would be completing the entire filtering exercise for you in just a few seconds.

In this context, you must understand that algorithms do not merely read the specific web page content before deciding if it actually answers your query, they would be checking how recently the information has been posted, if there is any possibility of being spam and also, if the location seems to be relevant to the searcher.

All these factors are crucial if you are attempting to rank the website. If you want your SEO campaign to succeed, you need to fully understand the working of Google algorithms. Understanding the role of Google algorithms is the key to SEO success. Here are a few facts about Google’s algorithms.

hummingbird-google

Hummingbird Is the Name for Google’s Overall Algorithm

Google’s overall algorithm seems to be having one and only name ever since Hummingbird was introduced in 2013. If you have been keeping track of all the Google’s algorithm changes, you must have noticed some truly colorful names that have been assigned to them such as the Penguin, Panda, and Pigeon and many such names.

But all those names were meant for the updates to the algorithm that is referred to as the Hummingbird, today. Hummingbird was created for making search results on Google faster and more precise.

Search Engine Land has come up with a wonderful analogy while describing Hummingbird, the overall algorithm. According to SEL, Hummingbird is supposed to be a recipe that has hundreds of ingredients. All these diverse ingredients would be put together by Hummingbird to determine the efficacy and quality of trillions of pages existing on the Internet and how effective any one of those pages would be for answering your precise search.

Algorithm Modifications Take Place Over 500 Times in a Year

You may only be aware of just a few Google updates taking place every year. But in reality, you would be astounded to learn that there are over 500 changes made to the overall Google algorithm every year. As per the statement released by MOZ, the hot favorite SEO community, Google actually makes over 500 changes to its algorithm during the course of the year. And these modifications would be including numerous minor changes which mostly remain unknown or unheard of, to most of you.

Why does Google introduce so many changes? It does so to respond to the demands of a rapidly expanding Google user base. To cater to the needs of this vast and diverse user base, Google comes up with numerous algorithm changes frequently. Hire the professional services of any reputed SEO company for effective SEO solutions.

The Secret behind Google Dance

You must have heard about Google Dance. If you do not know anything about it, first of all, you should understand that it does not involve any dance as such. This was a term used for referring to sudden changes in SERP rankings. The term was originally coined by WebmasterWorld and it went on to assign geographically-inspired terms such as Boston dance in February 2003 and even Florida Dance in the same year. However, Florida was supposed to be the last noticeable dance in 20003. It is at the end of the year 2003 that Google consciously quit making significant updates to the algorithms each and every month.

google-team

Page-Rank Derived Its Name from Google Co-Founder Larry Page

Page-Rank was introduced for determining the importance of a specific web page with emphasis on both quality and quantity of links. In Search Engine Optimization, the websites having a relatively high page ranking would be selected by webmasters for link building. This technology came to be named after Larry Page, Google’s Co-Founder.

Conclusion: The Human Touch & Human Intervention

It would be wrong to assume that Google is 100% dependent on technology for determining the quality and efficacy of search engine. There is clear evidence of the human touch. Google is known to have hired human specialists or evaluators for determining the quality and efficacy of results for diverse searches. The search experts would be following some specific guidelines. These effective guidelines are explored by digital marketing specialists for discovering important elements for maintaining search quality.
Algorithms could be real fun. However, with such a colorful history behind it, there is surely more drama coming up.



Sujain Thomas is a freelancer, blogger, and most importantly SEO specialist attached to a private SEO company of repute in Boston. She is an avid blogger and a source of inspiration and authority for budding
SEO experts.

 

10 Tools To Improve Your Guest Blogging Results

10-tools-improve-guest-post

From sources of inspiration to creating high-quality social images to accompany your post, there is a multitude of free and paid tools that can be used to improve your guest blogging campaign. While we certainly don’t advocate the automation of guest blogging, because this quickly crosses the line into a spammy and unethical territory, there is nothing wrong with using some of the tools available to you. By reducing the time it takes to manage multiple spreadsheets, install Outlook add-ons, and unaccepted recirculating pitches, you can concentrate more of your personal resources on creating high-quality guest posting content.

So, below we have put together a list of 10 of the most useful tools;

Tools that we use, every day, as part of our guest blogging campaigns.

AnswerThePublic

Finding inspiration for new posts can be difficult. You don’t want to send rehashed versions of the same articles to multiple sites, but after you’ve pitched a few blogs, you quickly run out of ideas.

Of all the content inspiration tools out there, AnswerThePublic is the one that we return to most often. We use it for writing our blog posts, for finding buyer keywords, and we use it to ensure that we’ve covered every single base with web page content. We also use it for guest blogging.

Only add your keyword, and hit search. AnswerThePublic will then provide you with a list of relevant questions about that topic. We don’t tend to use the visualization tab, which is selected by default. Instead, we click Data so that we are presented with a list of questions. Choose one question, create an FAQ style post, or just use the results to spark some content ideas.

BuzzSumo

Want to know what readers are sharing on social media about your niche? BuzzSumo is a great tool for exactly that purpose. Although many, many tools are part of the BuzzSumo suite, we primarily use it to determine popular topics and even to help us come up with blog post titles.

Enter your keyword, with quotation marks, and then hit search. You will be given an extensive list of posts that include the number of shares they have experienced on different social media accounts.

Ahrefs

Ahrefs is probably the most widely used SEO tool that we have, and while it isn’t free, if you are conducting any ongoing SEO campaign, it is worth the investment. We use it to measure the quality of a guest blog site to determine whether it is worth pitching.

You can see whether a blog has any traffic, whether it has suffered any penalties that might be passed on to you, and you can also use it to determine the most popular posts that have appeared on a blog. This gives you great information to share with the blog owner – right; they probably know which there most favorite posts are, but by showing that you do too, you also show that you’ve put some time and effort into contacting them.

SEMRush

One of the biggest challenges in guest blogging is finding a steady stream of high-quality blogs that we want to publish content on. SEMRush may not be the first tool you think of for this, but they have a new SEO Content Tool. The tool is still in Beta, but enter a keyword, and SEMRush will display a mass of information, including a list of sites where you should try and get a link from. This will often include blogs that accept guest posts, reducing the time you have to spend mastering Google search queries.

Guest Post Site Scraper

We aren’t usually fans of scrapers and scraping tools. In the case of website scrapers, they tend to end in a list of relatively low-quality sites, but if you use it correctly, then the Guest Post Site Scraper will provide you with an extensive list of websites that use your keywords or are based on your topics, and that actively encourage guest post submissions. If you do use this tool, be sure to check the quality of the sites before you go submitting work to them.

BuzzStream

When it comes to pitching websites, you will find that some site owners answer straight away. Some take days or even weeks to respond, and many will never respond at all. You can significantly improve your acceptance rates simply by following up on the pitches that you send. A spreadsheet will do the job, but BuzzStream arguably does a better job, and it does it in less time. You can even use it to find sites. It displays the email or contact address of any site that you find, and you can set reminders so that you email the site owner again in a few days.

Moz Toolbar

Writing a guest post should take time. The more effort you put into it, the greater the results you will reap. However, because it can take hours to create a high-quality post, find a list of sites, and then pitch your idea, you should ensure that you are getting the most from every post that is published. For this reason, you should measure the quality of a site before you try pitching them an idea. Moz offers a Domain Authority (DA) and Page Authority (PA) of every website and web page online, and these metrics are considered the industry standard for this kind of purpose. We are asked for sites with a minimum DA of 20.

SharesCount

It is important not to overlook the power of social shares as well, and the past social performance of a blog’s posts is a reasonable indication of how well future posts will perform. SharesCount is a straightforward and useful tool that tells you how often a post has been shared on the major networks and is a simpler alternative to BuzzSumo and other tools. Paste the URL and click Enter.

Pixabay

Some blog owners receive hundreds of pitches every week and must spend more time trawling through submissions than they would spend writing the posts. It stands to reason, then, that the more work you do for the site owner, the greater the chance that they will publish your piece. Add images to your post. Use screenshots where applicable, or use royalty free, stock photos and illustrations. Many websites offer this kind of content, including Pixabay.

Canvas

If you want to go the extra mile with your submission, then you can create better quality images. Use the photos and illustrations you gather from Pixabay and other sources, edit them, and add text and other items using Canvas. Canvas can be used to create stunning infographics and hero images, as well, but it is a quick and simple solution to creating social sharing images.

Using the tools above you can increase your guest blogging performance. You will be able to find content ideas more easily, judge the quality of sites that you publish to, and even incorporate images. You can track your results, and you can use the information that you gather to make further improvements in the future too.


Matt1Matt Jackson is a freelance content writer and guest blogger. He manages dozens of campaigns, crafting high-quality content, and submitting to beneficial blogs to gain exposure for websites around the world. Visit brandingmedia.co.uk for more information on Matt’s services.