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How to Capture Viewers via Video Marketing

video-marketing-head

The Significance of Video Storytelling for Your Brand

Astounding. Proliferate. Explosive.

These are just a few of the words that have been used to describe the significant increase in online video consumption in the last five years… and there are no signs of it slowing down.

In 2016, 3.4 billion users are viewing, uploading, sharing, and liking online video content. There is nothing small about this data. According to DOMO 2016 Data Never Sleeps 4.0, for every minute of the day:

  • Snapchat users watch 6,944,444 videos.
  • YouTube users share 400 hours of new video.
  • Instagram users like 2,430,555 posts.

You simply cannot ignore these numbers. They prove that videos have got to be a key tool in your company’s marketing toolbox.video seo

The Importance of Brand Marketing via Video

Video offers a rich, immersive experience to viewers. It is an ideal medium for quickly explaining your brand’s origins and sharing your brand values. This is important because knowing the story and mission behind a brand builds a foundation of trust between a company and its customers. Without trust, customers won’t click.

The number one thing to remember about video storytelling is that your story is not actually about your company. It’s all about your customer.

For example, how does your company’s story relate to or affect your client? Why do you do what you do? What can you offer your customer that no other company can?

When you answer these questions in a readable video format, viewers can see faces and reflect on personal mannerisms. They can hear voices and emotionally respond to correlating music. They can get a complete sense of who you are and how you can help them.

Creative Video for Social Sharing

There is no one right way to use a video as promotional material. However, the most effective way could be via social sharing. When you offer a video that is fun, unique, relatable, and engaging, your brand followers will want to share it with their friends. Those friends will share it with their friends, who will share it with their friends. And with more and more video getting shared on social media (Facebook live being a big one), a video is becoming more of a real-time way to connect with your customers.

Here are a few suggestions to get your creative juices flowing:

  1. Create animated stories
  2. Highlight a humorous situation related to your industry
  3. Make a how-to video
  4. Interview guests
  5. Offer a challenge
  6. Tell a personal story
  7. Shoot a short documentary
  8. Film video testimonials
  9. Show what goes on “behind-the-scenes”
  10. Educate your viewers on a product

    gary vee social sharing

    One of Gary Vaynerchuk’s viral videos that gained up to 12,000,000+ views and 4000+ shares

When you regularly offer people interesting and useful information, you are enabling a long-term relationship to form. This benefits both parties when customers gain confidence in your brand, and your brand will have the opportunity to satisfy your customer’s product or service need. It’s a win-win situation.

Why You Need To Produce Video Data

You see the videos on every platform you visit, and you see the numbers of the video data that is being consumed.  If you fall short of producing video, you might be losing out on some potential business. These days, without video, your company is missing the boat. Don’t let that happen to you. Use powerful and entertaining videos to share your message and increase your sales.

video search engine optimization


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.

19 Reasons You Should be Talking About On-Page SEO

on page seo

Many people understand the power of off-page SEO where links or citations are built.

However, what about on-page SEO? This would relate to internal strategies to optimizing your work for Google and other search engines. Wasn’t there a recent crackdown so that targeting keyword density and other such methods is now taboo?

While this may be true, webmasters can still gain great value from implementing core components of on-page SEO strategies. Here’s how and why I recommend doing so.

man reading web page

Seeing Through the Eyes of Your Viewer

Strategies involved in today’s on-page SEO include content that is over 1000 words in length with more being better. Your focus is on the audience rather than Google. A core component of the entire process involves internal link building where you lead viewers from one page to another based on their links that they select within your content.

The whole process produces at least five baseline results for your audience:

  1. Readability
  2. Accessibility
  3. Convenience
  4. Likeability
  5. Engagement

Providing high-quality educational value within a healthy amount of content (1000+ words) with the focus being on the viewer empowers readability and convenience. Along with this structure comes the concept of internal links that lead from one piece of content to another within your site. This structure allows the user to find key concepts related to your niche that they otherwise might have missed.

As they come to see you as the one stop shop for all their related questions, your corresponding likeability within the eye of the viewer will increase. As they come to spend more time on your site, the possibility that they will leave a blog comment reply or engage you in some other way is greatly enhanced.

HOT TIP:

Be sure to advise your reader on best ways to respond to your article. Many people save this for the end, but I know not why. Mix things up a bit by putting a surprise call to action (CTA) right in middle of the content.

google algorithm

Seeing Through the Algorithms of Google

Gone are the days when it was in a webmaster’s best interest to appeal to the search engines first within the confines of on-page SEO strategies. Today, if you are not focused first on the viewer, then the search engines will only not focus on you first within their rankings.

With the new way of defining on-page SEO that Google is driving, what is the result for Webmasters that take heed?

  1. Usability
  2. Spiders
  3. Rankings
  4. Synergy
  5. Authority

First and foremost, you provide usability to the viewer which is what Google wants to see. Neglect this critical factor and Google will ignore you when it comes to rankings. Show Google that you are serious about making a difference and the corresponding fruit of your labors will be yours to reap.

While the way things are done may have changed from the early days, methods involve in identifying the various pieces of your existence on the web remain intact. They are called spiders. Those spiders can be aided in finding all your site by the on-page internal link structure that you have set in place for when they arrive.

As Google continues to see the synergy that you are bringing to the table by way of high-quality content and ease of usability your authority within the search engine rankings will escalate. This does take time. When your project is first starting out, I would suggest that whatever you are doing today will realize its beginning fruit 90 days from now. As you plan matures the timeline duration will shorten if you are building your project out correctly.

 

eyes of the content creator

Seeing Through the Eyes of The Creator

Whatever your purpose for being on the web is you need to be seen. Otherwise, you’re not technically on the internet, or at least not a huge piece of it. If you intend to build your online presence as a major outlet for business, then not being found is simply not an option.

If you do on-page SEO right, you will find rewards in many areas including:

  1. Branding
  2. Navigation
  3. Bounce Rate
  4. Time on Site
  5. ROI

As people come to spend more time on your site, it will become branded on their minds. Many times I look things up on the search engines, and before looking at any other ingredient, I scan for any URLs that I have defined to be an authority in the field.

Be the authority in your niche.

What do you do to build authority value in the eyes of your audience?

Please share your ideas in the comments below and let’s increase our knowledge together.

One way to do this is by navigation. Many people think of navigation as it pertains to that bar at the top which leads people places. And it is. However, providing more than one roadmap through your site is always helpful. This is where we once again return to the value of internal link building within your on-page content.

The easier it is for a viewer to use your site, the more they will. As they navigate through from one page to another, they positively affect bounce rate. Visitors that come view one page and leave are called bouncers. You want as little of this as possible.

The smaller your bounce rate, the greater the time on site of your visitor. As Google sees viewers spending more time on your site, they will correspondingly reward you in the form of higher rankings which is exactly what you need to increase ROI (return on investment).

Additional Reasons for Understanding On-Page Optimization

By now you have a solid framework for exactly why on-page optimization done the right way per Google’s requirements today is so important.

There are a few more points I would like to cover before closing, though not in detail.

  1. Link Wheels
  2. Top Tier Design
  3. Like-Mindedness
  4. Value

The above topics can easily take on entire pieces of content or more all by themselves. However, in brief, as you proceed with building your site content you can create link wheels.

Of course, you would want to link similar content together based on categories. As viewers find one page that they are interested in, it is quite likely that when they see references to other related content, they will be interested in checking that page out also.

  1. Post 1 links to post 2
  2. Post 2 links to post 3
  3. Post 3 links to post 1

Externally, these should be avoided like the plague. Internally they are golden nuggets of value.

If you take all pages within a link wheel and point it as a critical page on your site, Google comes to understand the value of that page as it relates to the rest of your site and ranks it accordingly. This is known as tiers, and it is a critical component of the internal tiered link wheel process.

Closing Thoughts About On-Page SEO

I trust that by now you are more than convinced of the extreme necessity of correctly applying principals for on-page SEO. While many things have changed over the years, one thing remains the same. If you develop strategies to take key places on the front pages of the search engines, you will be found.

On that note, and before you go.

What strategies do you use within your marketing to be seen above the noise?

What has worked?

What hasn’t?

Please share your thoughts and opinions in the comments below. Feel free to ask a question or two if something is pressing on your mind and enjoy the internal growth of your projects.


guy seoGuy Siverson – Author, Blogger, and Online Marketer.

He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family, friends and helping educate, inspire and motivate others by writing, coaching & speaking engagements targeting success in entrepreneurial careers of others. — Contact 702-439-4766

The Duplicate Content Penalty From Google Is a Myth

For years us SEO types have believed there is a penalty if your site contains duplicate content. Essentially this is content you’ve copied from another site to put on your site. Some people refer to this is as “plagiarism”. I’m not a judge, but I’ll leave that up to you. Nevertheless, it is not a penalty but rather a filter.

Your site will not be penalized if you have duplicate content on a page and it won’t have any bearing on the rest of the pages on your site. But, if you have a page of content that you’ve taken from another site about “green gizmos”, your site will not rank for “green gizmos” because it was first published on another site.

Jennifer Slegg of the SEM Post said in a recent blog post titled “There is No Duplicate Content Penalty“:

Even though duplicate content is not technically a penalty, it is referred to as such because it does act similarly to a penalty because it will not rank duplicate search results unless a searcher clicks on the link at the bottom showing “display search results similar to the pages shown above”. [ read more ]

The duplicate content filter does not apply to local search engine optimization. As an example, if you are a DUI lawyer in the Los Angeles area and you want to be found for “Los Angeles DUI lawyer”, “Riverside DUI lawyer” or even “Orange County DUI” lawyer you can publish multiple pages with exactly the same content targeting those locations. You need to change the page title, headings, and content so that it refers to the area you are marketing to. I’ve seen this method work on a number of websites.

Google Announces Doorway Page Algorithm Adjustment

Google has made another announcement targeting “doorway” pages this time. These are pages specifically created for spamming the search engine results page for targeted keywords for the purpose of sending visitors to a different page.

Personally, I like that Google is now announcing their algorithm changes. Recently, Google announced that they were changing their algorithm on April 21, 2015 to include a ranking signal for mobile-friendly websites. Hopefully these announcements keep happening as we don’t have to guess when an algorithm change has been made. Over the past few years they have updated their algorithm and we’ve all had to guess what the change was.

To find out more about what doorway pages are, read the article below:

Google Just Announced Another New Ranking Adjustment

This one is about doorway pages

By Chris Crum – March 16, 2015

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon.

Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments.

Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send users to a different page.

This practice has long been against Google’s quality guidelines, but that’s hardly stopped people from trying it. In 2005, Google’s Matt Cutts advised people not to hire an “assclown SEO that makes doorway pages with sneaky redirects,” and that advice still holds up today, apparently more than ever.

Five years ago, Google started sending webmasters messages when Webmaster Tools detected doorway pages on their sites.

[read more]

Google Changing Mobile Search Algorithm to Favour Mobile-Friendly Websites

Over the past couple of years Coronation Internet Marketing has been stressing to our clients that it’s important to have a mobile responsive website in order to make it easier for potential clients. A mobile responsive or “mobile-friendly” website adapts to the device it is being viewed on. For example, the site will adjust so that it fits on a phone or tablet so that you don’t have to pan or zoom to view the content. Not only does it make it easier to view a site, it also makes it easier for a potential client to contact you by simply tapping a button to call you. They won’t need to memorize your phone number or copy it in order to call you.

We also stressed that Google would eventually change their search algorithm for mobile search so that it would give more love to sites that are mobile-friendly. As we expected, Google recently announced that they are going to expand the use of mobile-friendliness as a ranking signal in their search algorithm beginning April 21, 2015. Search Engine Watch even called it “Mobilegeddon“.

From their Thursday, February 26, 2015 blog post on Google Webmaster Central:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

According to Smart Insights blog post “Mobile Marketing Statistics 2015” the number  of users on a mobile device has surpassed that of desktop users. Plus, Google’s path to purchase report says that search is the most common starting point for mobile research. Their figures show that 48% of people start on a search engine on their phone.

Google Webmaster Tools Mobile Usability Warning Email

mobile usability issues

Click to enlarge

If you have a Google Webmaster Tools account, you will likely receive an email like this one to the right (click the image to enlarge) if you don’t have a mobile-friendly site that outlines your mobile usability issues.

What does this mean for you?

If you want to maintain or have better ranking in Google’s mobile search results, it’s important to get your site changed in order to be mobile-responsive. This could mean a complete website redesign or, if you are fortunate, adapting your current design to be mobile responsive. Don’t make the mistake of waiting too long and watching your leads slip away to a competitor who has a mobile-friendly website.

Watch the video below to see how to easily test to see if your website is mobile-friendly. Or watch on YouTube via the link below:

Test Your Website For Mobile Friendliness

How to do Basic On-site SEO in 2015

View the video on YouTube here: How to do Basic On-site SEO in 2015

In our first video of 2015 we show you how to do basic on-site SEO for a page on your website. We demo using a WordPress website but these tactics will work on any website whether it’s static HTML, Joomla or even Drupal. The video takes you step by step from setting up your title all the way through to images, internal and external links from the web page and setting up headings. It’s more important than ever to avoid over-optimizing your web page with the changes Google has made in their algorithm.

A few key points for optimizing web pages for best results:

  • 1000 words or more of content is working very well right now (3000 is even better!)
  • 3 original images – these are images that haven’t been used anywhere else on the web
  • 1 title (H1) – don’t stuff your keyword into the title but work them in naturally
  • 4 sub-headings (H2) – your exact keywords don’t need to be in these headings, use synonyms (LSI) instead.
  • 8 relevant internal links – link to other pages or blog posts on your website.
  • 2 relevant external links – link to other websites that are relevant to yours. (eg. if you are a dealer of Solar Gard window film, link to their site.)

This method will help you rank better for almost every keyword term you need.

Within the video we use the All in One SEO Pack plugin for WordPress. Plus, we use the SEOQuake Google Chrome plugin to measure keyword density. Both plugins are available using the links below.

If you don’t want to use the Google Chrome plugin to analyze the keyword density on your web page, you can use this website as an alternative: http://tools.seobook.com/general/keyword-density/

The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using domain.com, www.domain.com, www.domain.com/index.php, www.domain.com/home.php and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually www.domain.com. Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.

What is HTTPS/SSL Encryption & Will It Boost My Google Search Rankings?

Security has always been a top priority for Google. Over the years, the company has invested a lot in ensuring that their services use industry leading security such as strong HTTPS encryption by default. This means that anyone using Google’s services like Search, Google Drive and Gmail automatically have a secure connection to Google’s servers. But beyond their products, Google’s ultimate aim is to make the internet a safer place for users, especially those using its search engine. On august 8th, 2014, Google announced that they will be using website security as a ranking signal. This means that websites that use HTTPS/SSL encryption are going to ranker higher in Google’s search engine. The signal is quite weak at the moment – affecting less than 1% of global queries – but Google did mention that the signal may be strengthened over time to give noncompliant websites time to switch to HTTPS/SSL security. The change is designed to promote online security by encouraging webmasters to implement SSL/TLS to encrypt website traffic. While most major websites had already implemented HTTPS/SSL following Edward Snowden’s revelations of NSA snooping, the standard practice has been to implement a secure connection only at the websites log in page. Making all web connections HTTPS secure by default is the most effective defence against man in the middle attacks thus protecting surfers’ privacy all the time.

What is HTTPS/SSL?

HTTPS (Hyper Text Transfer Protocol Secure) is the more advanced version of HTTP and is usually implemented on websites to keep ecommerce transactions secure. When a surfer visits a websites via HTTPS, the site uses a digital SSL (Secure Sockets Layer) certificate to create a secure connection between the server and the browser. Websites with valid SSL certificate can be easily identified if the address begins with https:// as opposed to http://. Moreover, web browsers such as Firefox and chrome always display a padlock icon to indicate that the site being visited has been secured in this manner. Up until Google’s announcement, HTTPS/SSL encryption had been used by just over ten percent of all websites.

What are the SEO implications of switching to HTTPS?

Having been rolled out recently as a ranking signal, its effect is still incredibly small, and has only had an impact on less than 1% of global search queries. As it stands, running your website via HTTPS is not going to push you to the top of Google’s search results for your keywords; there are literally hundreds of other things you should be doing that would yield better results in terms of improvements in search rankings. But industry experts expect HTTPS to grow in importance over the coming years, which means that it would stand you in good stead to prepare for the inevitable mass shift to HTTPS by preparing the migration early.

What if I already have HTTPS/SSL?

Most ecommerce websites already have HTTPS/SSL encryption enabled in their checkout and login pages to protect user privacy and secure online transactions. But it is important to note that any ranking boost from HHTPS/SSL only applies to SSL enabled web pages. To reap maximum benefits, you need to make your entire domain name, all the files, and URLs SSL secure. The pages then have to be tested to ensure that users don’t get any SSL certificate errors. All videos, images and third party content have to be adapted to ensure that the page doesn’t give a security warning when accessed from a remote browser. In fact, Google recommends using the Qualys Lab tool to test SSL pages and certificates.

What are the negatives?

Done right, there are no downsides that we can absolutely confirm in regards to switching from HTTPS to SSL. While many webmasters have previously expressed concern over the lower load speed of HTTPS sites VS https, the issue has been mostly negated by Google’s work on SPDY. Furthermore, Google Webmaster Tools has been improved to support HTTPS reporting. But to get best results, it is strongly recommended to seek advice from an experienced SEO consultant or developed before making the switch from HTTP to HTTPS.

We recommend playing a wait-see-approach to implementing SSL on your site. If you are not selling products through e-commerce on your website, we would not recommend changing your website to SSL yet. Ask yourself this “When was the last time that Google said something would give you a rankings boost? Even slight?” We can’t remember one. Now this could be viewed as total conspiracy stuff, but what if Google were to set their algorithm to have a higher quality standard for sites with SSL and your site was right on the threshold for quality before going to SSL? Could this mean that your site may give a signal to Google that you are doing SEO on your site and your site ends up penalized? We don’t really know at this point. This is the main reasons why we are going to be patient and test this on a few test sites before we start recommending this to any of our clients at Coronation Internet Marketing.

Super-secret SEO backlink outsourcing resources

Update: December 21, 2016

This article is extremely out of date and strategies within this article should not be followed, especially using automated software and anchor text diversity. For more information read this guide to link diversity by Mike Wood.


Most everyone in search engine optimization knows that backlinks play a major role in helping your website or your clients’ websites rank. No matter what the “Big G” says, it still plays a vital part in SEO. But let’s face it, building hundreds or thousands of backlinks manually is extremely boring and time consuming. It’s also a recipe for how to go broke as it’s impossible to build enough backlinks for yourself and your clients. There’s no question that there are certain types of backlinks that you need to build by hand, but the vast majority can be done using automated tools or by having it outsourced on a monthly basis for a consistent flow of backlinks going to your sites.

Here at Coronation Internet Marketing we build used to build most of our backlinks with automated software. But, this software can be expensive for people who are new to SEO or those without many clients. We recently moved to doing this ourselves but we have used a number of great outsourcers over the years while we were growing the business. It took some time to find trustworthy link builders but we did find some we’d recommend.

Our backlink sources

Here is the list of the top 3 super-secret backlink outsourcing resources that we’ve used:

Skyyo Media

These guys are great. There is nobody I would recommend more than Skyyo Media. They were a major part of helping us build our business. When we moved to doing it ourselves I felt quite bad having to cancel the monthly packages we had with them.

Boost My SERPs

We’ve used their monthly SEO service with success for a number of our clients as well as our own sites. They are an affordable and quality option for backlinks

Economical Network

These guys offer affordable monthly services with a diverse backlink profile including video creation and submission, pyramids, wikis, social bookmarks and social signals.

Anchor text diversity

Just remember that it’s important to diversify your anchor text for your backlinks. Here’s the recipe for anchor text that is working well right now:

  • 25% Brand
    Your business name, client’s business name, etc.
  • 25% URL
    http://yourdomain.com/, www.yourdomain.com, yourdomain.com, etc.
  • 25% Main Keyword(s)
    The specific keyword or keywords you are trying to rank for.
  • 25% Long Tail Keyword(s)
    Let’s say your keyword is “gold IRA”. Your long tail keywords would be “Find out more about gold IRA information here.”
  • 25% Synonyms or Misc.
    If your keyword is “gold IRA” you could use “digging for gold”, “commodity investing”, “retirement planning”. For miscellaneous you could use “click here”, “read more”, “official website”, etc.

This is not an exact science as there is about a 5 or 10% range on any of these. Don’t feel like you have to follow this precisely. Just remember to make sure you don’t keep hitting your website with your main keyword over and over again. This worked 2  years ago but not any more.

Brand and URL anchor text is working very well to build trust to your websites now. If you are going to emphasize any type of anchor text, these two are the most important as it looks far more natural.