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10 of the Best Components for a Strong On-Page SEO

Being one of the first results of a Google search can be a game changer for your brand. The impact that being #1 in targeted keyword rankings can have on your bottom-line cannot be expressed. But how do you step-up and become the leader of the pack?

A set of effective on-page SEO techniques could be the missing piece of your puzzle. They are the cornerstone of any good SEO strategy. In fact, 61% of respondents in a study said improving SEO is one of their top priorities for inbound marketing.

The crux of the matter is that by improving your on-page SEO, you can improve your search rankings. If you increase the number of people who discover your business, you can increase the number of prospects you have. More leads being generated equates to more sales. Sounds pretty logical, doesn’t it?

What is On-Page SEO?

Search engine optimization involves using techniques to improve a website’s visibility and rankings through organic search results. Similarly, on-page SEO refers to optimizing the pages on your website to gain relevant traffic from the search engines. That includes both content and the coding under the hood.

Search engines have complex algorithms to determine search rankings. They take into consideration hundreds of different factors to decide on a rank. Obviously, you can’t control all of them, but there are a few that you can work on to improve your rankings.

Let’s take a look at some of the most important ranking factors, why they matter, and what you can do about them.

Highly Effective On-Page SEO Elements

1. Title Tags

Your page titles play a significant role in determining your rankings. Each page and post should have a unique title that includes the primary keywords for that page or article. The closer the keyword is to the beginning of your title, the better. But more than that, it’s important that the use of the keyword is natural.

The length of the title is equally important. Ideally, you should keep it between 40 and 70 characters. Any longer than that and it will probably get cut off when turning up in the search results.

2. Meta Descriptions

Many people often forget to add a meta description to their pages. They’re a great place to add relevant keywords to your content. While it may not directly impact your rankings, they do improve your click-through rate (CTR). This, in turn, can have a somewhat modest impact on your rankings.

Give some thought to what might compel a reader to click on your result over others, and frame a meta description based on that. Try to keep it under 160 characters preferably.

3. URL Structure

When choosing a URL for your page, be sure to use the keywords you are targeting. In fact, 63% of the best sites, across industries, have keywords in their domain URL. URLs should be search engine friendly as they ensure better crawling. Shorter URLs are also likely to perform better than longer ones.

It’s better to use words and punctuations in the URL over codes. Session IDs have been known to add to content duplicity thereby affecting rankings. You can add cookies to your site to help reduce this problem.

4. Body Tags

It’s advisable that you break up your article into smaller sections and paragraphs to make it easier to read. These sections can each be given a separate heading to make the content more structured and easier to consume. You can make use of H1, H2, H3, and other such tags here.

Providing a hierarchy to the page’s content tells search engines which segments have more importance. Again, keyword-rich headlines will prove to be more helpful than generic ones.

5. Keywords

The importance of including relevant keywords throughout your content cannot be stressed enough. They are the key to letting search engines know what your content is all about. But keep in mind that excessive use of keywords can be just as harmful. Remember to use variations of your keyword as well.

Leverage tools like Google AdWords to see what keywords are trending in your domain. It even does a comparative keyword analysis and makes suggestions on phrases you can use.

 

Image via Google AdWords

6. Optimized Images

Images are a great way to make your pages visually appealing. Use your focus keyword in the image file name, title, description, and alt-tags. Ensure that you use proper captions with the images as well.

Image optimization will help you rank higher in Google Image Search, thereby increasing site traffic. It will also help you reduce page load speeds and considerably improve your conversion rates. You can use tools like TinyPNG to create optimized versions of the images you plan to use.

Image via TinyPNG

7. External and Internal Links

It’s imperative that you have both internal crosslinks as well as outbound links to improve your SEO.

You can improve the chances of a search engine finding you by linking your page to other pages on your website. One way to do that is to refer to other articles you may have written in your present one. This helps enhance user experience and keeps them engaged for longer periods by providing more content to consume.

Use outbound links to articles or pages of other websites to establish your site’s credibility and authority. The Reboot marketing firm found a positive correlation between SEO and outbound links. Ensure that you’re linking to relevant content and pages that have a high Domain Authority to get the most out of this tactic.

8. Page Load Speed

A website that loads quickly is essential from both a user and website owner perspective. Users are more likely to stay if a web page is quick to load. A delay of even one second can result in an 11% drop in page views and a drop in conversion rates by 7%.

Make use of resources like Google’s PageSpeed Insights to track the performance of your website and derive actionable insights.

Image via Google PageSpeed Insights

Search engines like Google measure bounce rates and dwell times when determining your search rankings. A few easy ways to improve page load speeds are:

  • Minimizing HTTP requests
  • Reducing server response time
  • Enabling compression and browser caching
  • Optimizing images

9. Social Sharing Buttons

Social SEO is all the buzz these days. Social media is a staple marketing tool and brands should be making the most of it. By adding social share buttons, you enable visitors to amplify your brand’s message. They are a simple and effective way to boost site traffic and page engagement.

10. Monitoring Results

No matter what changes and optimizations you make, it’s important to gauge your performance and check your results. You can’t boast having an effective on-page SEO if you can’t track the results.

You can use tools like Pro Rank Tracker, for example, to check your search rankings. It even provides you with insights on how to improve your SEO.

Image via Pro Rank Tracker

Conclusion

There’s a lot more to on-page SEO than just publishing relevant content and having links in your articles. As a marketer, you’ll have to account for other factors too, like the ones discussed above. Once you get your on-page SEO game on-point, you’ll see marked differences in your page performance and site traffic.

These techniques will help build the value of your pages and the relevancy of your internal pages for particular keywords. If you have any points to add, then we’d love to hear from you in the comments section.


Shane BarkerShane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

State of SEO: Trends to Watch Out for in 2018

As we’re recapping and wrapping up 2017, over the course of which we’ve witnessed a couple of Google updates including Fred, whose habit of targeting low-quality backlinks, worthless content, and excessive ads caused quite a stir, causing numerous websites to experience a huge drop in traffic, it’s time to hear what SEO luminaries predict for 2018.

Although machine learning and artificial intelligence will undoubtedly continue to shape the future of SEO, there are some other trends that don’t necessarily rely so heavily on sci-fi scenarios but will nevertheless have a powerful impact on SERP. Here’s some food for thought concerning your next year’s SEO strategy.

Know your ROI

Although it has become a standard marketing procedure for driving quality traffic to websites, SEO is still perceived as some kind of ghost-in-the-machine process. Many entrepreneurs still don’t get how it works, let alone how to calculate its ROI. According to Rad Basta, the executive chairman of the Hong Kong SEO agency Elevate Digital, this is the main reason why many business professionals are reluctant to invest in SEO. They turn to PPC instead, as this strategy delivers some quick results, while its ROI can be easily tracked. Easy come, easy go is the best way to describe the effects this short-lived approach has on overall branding efforts. On the other hand, with reliable analytics tools and the right metrics, it’s possible to identify the ROI of your SEO efforts and enjoy their long-term benefits. Hopefully, in 2018, the transparency of SEO ROI will convince business owners that this strategy is worthwhile.

UX will matter even more.

Back in 2016, Google revealed that RankBrain would be one of its three most important ranking factors, alongside links and content. Brian Dean from Backlinko says that this machine learning system, which helps Google rank websites by measuring how users interact with them, will become even bigger in 2018. RankBrain will take its cues from dwell time, which is by the way 3 minutes and 10 seconds for a top 10 result, and CTR. This means that if your content isn’t relevant to the search, and if it doesn’t provide unique value to your target audience, you’re toast. In other words, in 2018, user experience will rule the world of SEO.

The rise of voice search

Hi, Cortana, read me these instructions about how to change a flat tire.

A survey by IT research company Gartner estimates that by 2020, almost 20% of all phone interactions will rely on virtual personal assistants (VPAs). If you think that this prediction is way too much HAL 9000-esque, bear in mind that almost 44% of adults and 50% of teenagers use voice search on a daily basis. Naturally, Google as the most popular search engine has to stay on top of the latest tech trends, so the company tweaks its algorithms to provide the best and most relevant voice search results. Barry Schwartz, CEO of Rusty Brick, is convinced that the internet search giant will give webmasters analytics on voice search queries related to their own content, and offer valuable insight into how to optimize their websites properly, as it promised more than a year ago.

Visually rich content will explode.

Forecasts said that 2017 would be the year of video, and that was true. Although 87% of online marketers use video content, there’s still much room for improvement. Marcus Sheridan of the Sales Lion believes that companies will realize the extent to which video is essential for SEO. More than 500 million hours of video watched every day on YouTube make this platform an indispensable part of every SEO strategy regarding driving more web traffic. The fact that as much as 57% of videos watched during the first quarter of 2017 were played on smartphones indicates how powerful this medium is and how much potential it holds for SEO.

Tap into the power of influencer marketing

Teaming up with a couple of influencers from your niche could skyrocket your traffic, and that’s why guest posting should be one of your top priorities in 2018. Building (and earning) quality backlinks is a surefire way to expand your audience and capitalize on targeted referral traffic. All this, in turn, will generate organic links, thus signaling Google that your content is relevant and valuable. Although Google, according to Gary Illyes, the company’s webmaster trends analyst, doesn’t take social media into account when it comes to ranking, the shareability and popularity of your blog posts do impact your ratings. This provides an enormous potential for attracting links, not to mention how beneficial an association with an influencer will be for the overall visibility of your brand.

The domination of mobile

Mobile data traffic has grown 18-fold over the past few years, and this trend will continue in 2018. Companies who don’t optimize their websites for mobile will be hit by Google’s mobile-first index, which has been announced for 2018. Aleh Barysevich, a social media expert, predicts that only fast and responsive websites which offer search-specific, personalized content will be able to make it through the scrutiny of Google’s algorithms and reach the top of SERP. Using conversational keywords will boost your rankings, as search engines will be able to pick up strong signals sent by mobile voice assistants.
The evolution of the SEO landscape in 2018 won’t feature too many earth-shattering events. Instead, it will follow the existing course and fine-tune popular digital marketing trends.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

An Introduction To SEO For Mortgage Brokers

Like any other business in the modern marketplace, Search Engine Optimization (SEO) is of the utmost importance for mortgage brokers. You need borrowers in your area to find you when they are looking to choose a mortgage broker, after all. Many brokers are unfamiliar with the technology and algorithms behind Google’s search results, leaving them confused as to where to begin. Thankfully, this guide will provide all of the tips you need to zoom past your competitors on your quest for SEO domination! Let’s get started!

  1. Build Your Company’s Website On An SEO Friendly Platform
  2. Pick The Right Words
  3. Be An Expert In Your Field
  4. Install Free Tools Such As Google Analytics And WebMaster Tools
  5. Keep Going!

1. Build Your Company’s Website On An SEO Friendly Platform

The first step is to have an online presence. If you have been putting off entering the digital arena, know that more and more borrowers are using the internet to connect with lenders. Brokers without an online presence fail to even reach their radar as a result. The website of any mortgage broker should include necessary information such as how to contact you, your current rates, and links to relevant news and updates from the mortgage industry. Pictures and video are also useful tools that promote increased engagement with your content.

Community Lending Centre built on WordPress

The Community Lending Centre is a Vancouver mortgage broker’s site built on WordPress

Next, you need to choose a platform that can deliver the SEO tools you need. WordPress is a popular option, as it offers an intuitive interface and a variety of ways to make it your own. Building the site will require time and technical expertise, however, so consider asking an experienced colleague or friend to recommend a web designer for you. Whatever you do, don’t try to piece something together yourself if you’re not sure what you’re doing. Your website is a reflection of you, and a messy webpage is frequently worse than not having one at all.

Once the basics of your site are completed, you need to choose a hosting service to host your files on their servers. GoDaddy and Bluehost are popular options. These services are not free, but should not run you more than $4 a month or so.

2. Pick The Right Words

The basic idea of every piece of content you post on your site is to provide valuable information to your prospective borrowers. People are more likely to share content that they found genuinely helpful, ultimately improving your business and SEO ranking.

If you want search engines to understand just how useful your content is, you need to pick the correct keywords. The best way to find them is to do a little homework on what prospective customers are searching for when they’re looking for a lender. Broad keywords are great at improving total traffic numbers, but those customers do not have the highest conversion rates (how many web visitors actually become customers). You’re probably better off focusing on terms with lower search rates but higher conversion rates.

Once you know what words to use, make sure to use them across every part of your site. The HTML title tag, meta description (that blurb that appears underneath every listing in a page of search results), the content itself, and the file name of every picture you post should all include your most important keywords. Just don’t overdo it, as Google will not rank “spammy” content highly no matter how useful it may be.

When your keyword-optimized site is up and running, you should immediately notice an uptick in both traffic and sales.

3. Be An Expert In Your Field

This was alluded to above, but it’s important to come off as a reliable source of information on the mortgage industry. Make it easy for the layperson to understand, as your potential customers are unlikely to have the background in mortgages that you do. Whenever you manage to teach someone something, you are likely to earn their business as well as that of their friends and family.

Providing quality information can also entice other real estate sites to cite you as a source in their work. This usually generates a backlink that Google’s algorithm sees as a vote of confidence in your site, significantly improving your SEO ranking. Even if whoever cited it does not provide a direct link, Google is smart enough to notice the attribution and credit you accordingly.

This means that generating links from trusted sites is nearly as crucial to your SEO efforts as providing quality content. Social media sites such as Facebook and Twitter are considered trusted sites for this purpose, so make sure you have a business account on both with links to your site. You can get other people to share your content on social media by providing interesting real estate information such as the best contractors in your area or your top tips for buying and selling real estate.

Traditional media outlets can also improve your SEO performance. For instance, getting quoted by a local newspaper in an article about real estate tells Google that an extremely reputable source finds what you are doing to be valuable. It is incredibly likely to concur, generating a massive improvement in your SEO ranking.

4. Install Free Tools Such As Google Analytics And WebMaster Tools

Focusing on SEO requires having tools that objectively measure your performance, and Google offers a variety of good ones for free. For example, a program called Google Analytics can provide valuable demographic information about your site’s visitors, including what kind of device they used, most popular pages, and new vs. repeat visitors. This info can be used to fine-tune your site to make it perform even better! Check out this link to find out how.

Google WebMaster Tools runs routine diagnostics on your site to ensure that there are no technical glitches hindering Google from indexing your content. You can also find out what keywords borrowers are using to find your site, adding focus to your SEO efforts. Find out more about how to use WebMaster Tools here.

5. Keep Going!

SEO is never finished, as industry trends, consumer tastes, and Google’s algorithms are all constantly evolving. It is, therefore, best to set aside some time each week to see how your SEO efforts are going, making any adjustments as needed. This will ensure that your digital footprint is always fresh, up-to-date, and appealing to search engines.

Every mortgage lender is on the lookout for new borrowers, and SEO is a powerful tool to start attracting more business. The tips above should have you toward the top of Google’s search results in no time flat!

Helpful And Practical SEO Techniques For Health Benefit Businesses

Search Engine Optimization, or SEO, is a technique that takes a combination of cold hard facts and informed intuition. It is a beast that is running on ever-changing algorithms. Sometimes a feeling and a hunch are as valid as a bunch of statistics. These are just a few ways to achieve a little SEO success for your employee health benefits business.

  1. Choose Your Keywords Carefully
  2. Place Keyword in the Title
  3. Relevant Content
  4. Good Link Navigation
  5. Get External Links
  6. Social Media Keywords
  7. Local Searches

Choose Your Keywords Carefully

Resources that can help you determine the most searched for phrases are helpful. Google Keyword Planner is one such resource. When you narrow down a keyword, put that keyword in a very specific context. Choosing “employee health and dental benefit business” as the keyword will funnel in an audience that is looking to complete a specific action. If you just selected the keyword health benefits it would draw traffic that is looking for any information about health benefits.

Place Keyword in the Title

Increase your organic rating by placing the keyword in the title of your content article. Make sure that title is unique and explains the content. For example, if your page is about “health and dental benefits”, you should have those words in your title. Once the keyword is entered into the query several titles will appear. Market your title to be unique and eye-catching in order to stand out on the list. If you briefly summarize the article in the title, you demonstrate the legitimacy of your content and website. Here’s an example from our other site: Hurricane Web Design. We have placed the keyword and the location into the Meta title:

SEO Vancouver BC – Expert Search Engine Optimization Consultants

Notice how we’ve put “SEO” and we’ve put “Vancouver” in the title. We also included a related keyword “Search Engine Optimization.”

Relevant Content

Relevant content will help you get the right traffic even if your keyword does not. A lot of times the phrases used within the content will also produce long-tail traffic. Even if your keyword is the best you can select, there will still be competition within that keyword. Solid, competent, and relevant content will help your listing stand out amongst the crowd.

Good Link Navigation

Make sure that your link takes you to an important page on your website. If you select a great keyword and then have a link to a page that has no relevance to the keyword, you will lose that traffic. Do not waste that click. Connect them directly to the most important page of your website.

The more external links that you have the better chance you have to generate traffic. The best ways to get relevant external links are to either ask or use content other website moderators find interesting.

Social Media Keywords

It is important to note the difference between web searches and social media. Searches conducted specifically on social media vary slightly to searches conducted on a web search engine. Make sure to utilize social media as many businesses are actually using social media to stimulate their web engine searches. The effect social media has on the web is growing every day.

Local Searches

Never underestimate the power of the local search. A lot of people will enter their physical location as the search keyword. Simply using your location as your keyword can help narrow down the vast competition presented online.

SEO is an ever-changing beast. Try as many of these pointers as possible to help get more traffic to your employee health benefits business.

6 Simple SEO Tips for Carpet Cleaning Online Marketing

To realize increased traffic and sales from the Internet, your website needs to be optimized for the clients you’re targeting and also for search engines to increase the chances of quickly increasing your sales. In fact, Internet marketing is one of the most effective ways to use when your primary goal is to get more carpet cleaning leads. Being in the field of carpet cleaning, you may at times wonder why internet marketing could be a goldmine for return on investment (ROI). Below are a few reasons to help explain to you why:

Budget-friendly

If we were to compare internet marketing for carpet cleaning to conventional marketing, then you would realize that internet marketing and SEO offers a lower cost per lead (CPL) than it’s opponent, conventional marketing.

Efficient

Have a look at other methods, and tell me who would market your services twenty-four hours a day, seven days a week, without complaining of being tired, or at times not being in the best state for marketing your business. The Internet will market your services throughout the day and night, without getting tired, no matter the time of day.

Flexible

While making use of tools such as email automation and list segmentation, Internet marketing will target potential clients based on where they lie on the customer’s journey so that the marketing is rendered efficient as well as automated.

Other than the above, the Internet will also be a platform for your leads to first do research before making their purchase decisions. All in all, whether you want to get started with carpet cleaning marketing using the Internet, or you need to improve on it, you’ll need to use SEO. Let’s have a look at SEO and what tips you can use to benefit from it the most.

SEO for Your Website

Think about SEO as a technique to attract a large crowd to your business with the hope of turning as many individuals from the crowd as you can into potential buyers or users of your services. In short, the main agenda here is to get web traffic, which will create leads so that you can turn these leads into clients and revenue for your business.

Once used “black hat” tricks used in the past are not relevant now with the rise of Google’s smarter algorithms. Nowadays, making your website easier to navigate and more user-friendly will help your overall SEO. The following are the tips you can use to optimize your website:

1. Easy to use navigation

Strive to achieve clear and sensible navigation for your site. Create a menu item and a page for every service you’re offering, such as “Carpet Cleaning” and “Upholstery Cleaning.”

2. Use Page titles

Let your page titles communicate what your page is all about. In short, try to let the readers and search engines get an overview of what your page is about. It’s always a good idea to include your keyword and location together in the title. Below is an example of what a Vancouver carpet cleaning company uses.

Vancouver Carpet Cleaning, Upholstery & Rug Care Experts at Refresh

You can see how “Vancouver” and “Carpet Cleaning” are at the beginning of the title. Plus, they’ve added other services they provide into the title.

3. Use the most relevant and original content on your site

Have you heard the term “Thin Content” somewhere? Well, that term could be describing what’s damaging your website when it comes to the ranking of your website. “Thin Content,” as far as page ranking is concerned, is content that you may have copied from other sources, or content with a low word count. Strive to achieve at least 500 words for each of your pages, while making sure that all of your content is relevant and original. Failure to do that might result in your website’s rankings decrease in Google’s search results, and you’ll have only yourself to blame.

4. Make use of descriptive alt tags with your images

Adding images to your pages is necessary, especially when you want the readers to have a clearer idea of what you’re trying to explain or sell. Unfortunately, search engines can’t “see” pictures in a detailed way as we humans do. They need to read what the images are about, which is why descriptive alt tags are necessary. Plus, those with visual disabilities use screen readers to audibly read web pages and image alt tags to describe what the images are.

5. Study your inbound links

These are the links to your website that are posted on other websites. You need to examine the links for authority and relevance by making use of platforms like SEMrush for analyzing links and more.

You may also decide to join your local Chamber of Commerce which may offer you a link to your website. Local Chamber of Commerce sites have good authority and relevance for the area where your business located. After you’ve joined a chamber and paid the required annual fee, they will likely list your site on theirs. Such a strategy may be a worthwhile considering all the click-throughs you may get from that one single source.

6. Use Meta Descriptions

Meta descriptions inform visitors and search engines about what your webpage is all about by placing descriptive pieces of information on each page, which appear on search engine results pages. Make use of Meta Descriptions to complement the use of things like page titles.

The above tips should help you to get started with your Internet marketing and SEO activities. Make sure that you are also informed about other factors including keywords that are related to your industry and location of your business.

The Essential Guide to SEO for Condo Sales

essential guide to seo for condo sales

Over 90% of potential home buyers use the internet to search for their ideal house. With more and more people turning to the internet to search for condos, websites are easily the most useful source for home buying information. In fact, 86% of people looking report that sites are where they get most of their knowledge and 44% make the internet their first stop in the home buying process. Real-estate related searches continue to increase providing realtors with an abundance of opportunities. Realtors cannot afford to miss out on the potential traffic, so SEO is now more critical than ever.

Increasing traffic for condominium related searches starts with using SEO on your website. Focusing on the features below, any condo sales website can capture more traffic than they ever imagined.

  1. Target local keywords
  2. Include blog entries
  3. Use photos and videos
  4. Use a responsive design and go mobile
  5. Get listed in directories
  6. Optimize your bio on your broker’s site
  7. Incorporate social media
keywords

Keywords” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

1. Target Local Keywords

More than 69% of internet shoppers start their search with a local keyword phrase like “Las Vegas condos.” People prefer to work with someone local first and only expand their search if necessary. While many realtors can service several areas, it is best when you start your website to focus on your local area. You want to optimize your site for search terms like:

  • (your city) condos
  • (your city) condos for sale
  • (your city) condominiums
  • (your city) high rise lofts

You want to place these throughout your website so you can organize your pages in the following manner: Las Vegas Condos for Sale, Las Vegas Condominium Testimonials, Living in Las Vegas High Rises and About Finding Las Vegas Condos. Within each of these pages be sure to include local keyword targets in content that will be useful for a potential home buyer.

You also want to make your website a resource, providing information the buyer may need. Under the “Living in Las Vegas” section you can include details about local school districts, median income, public transportation details and any other useful statistics they may want. The more targeted your site is, the more traffic you will get and keep.

Remember not to be too general because you will get more traffic with a phrase like “Las Vegas Condos For Sale” than you will for “Southern Nevada Condos For Sale.” You can use broader keywords once you have established good traffic to your site, but your initial approach needs to be strictly targeted.

Many realtors and brokers use IDX (Internet Exchange Data) for real estate listings which are great for users but will not impact search engine rankings. These listings are usually rendered with jQuery on a subdomain that appears off the main site, which means Google will not index the content as part of the site. To avoid this problem, be sure to add extra unique content to your listing pages such as additional facts and features about the property, videos, photos and pieces from your testimonials page.

blog

2. Benefit of Blog Posts

Given that real estate agents typically represent hundreds of listings at a time, there are always those favourites that realtors are very motivated to sell. For these specific properties, one way to increase traffic is to include blog posts. Each post needs to target the property directly by address so potential condo buyers will be drawn right to it when searching. Essentially the property address becomes your keyword, so you want to include it in all the right SEO places; meta description, title tag, content, photo tags and photo filename.

When it comes to the blog content, keep it close to 500 words and keep it unique. You want to describe the condo’s features on top of the standard description. Search engines expect to see these home descriptions, so you are not going to be penalized for duplicate content. To get that higher ranking, however, you need to have original and unique content.

3. Photos and Videos

vegas condo scene photos

Example of how a site includes photos with listings – Courtesy of http://www.vegascondoscene.com/

Websites always benefit from photos and videos because of the ease with which way they engage users. Real estate websites especially help because browsers love to see pictures and especially enjoy virtual tours of the home. You can also include testimonials in videos as a unique way to present information. Anytime you sell a condo, be ready to capture a testimonial from the happy new buyers. The best time to ask for a review is after the papers are signed, and they are holding the keys to their new home.

4. Go Mobile and Off-Site

smartphone

Everything today is mobile which means even condominium buyers are searching for houses on their phones and tablets as they wait in line or for an appointment. Statistics show that 89% of new home shoppers use a mobile device when house hunting and there has been a 300% growth rate in real estate related searches done on tablets over the past year. Mobile applications and devices allow people to search from the comfort of their home as well as when they need to pass the time. Think of the traffic you could be missing out on from this mobile world.

The commonly searched for information regarding condos includes:

  • Contacting a broker
  • Comparing prices
  • Getting directions to a building
  • Getting general home information
  • Reading reviews
  • Looking for a listing agent
  • Researching mortgages and lenders
  • Watching videos about a property

You want to make your website mobile, and the best recommendation for this is to use responsive design which is Google’s preferred configuration. You also want to look into optimizing more than your website. You can also take steps to increase traffic off-site such as optimizing your bio page on the agency’s site, getting listed in directories and using social media platforms.

Rolodex™ 67236 Rotary Business Card File

5. Listings in Directories

It is well known that real estate directories get a lot of traffic, so you need to be listed there. The following real estate sites have directories for realtors and are currently the most popular on the web: Trulia (277 million page views in one month), RedFin, Zillow (498 million page views in one month) and Homes.com. There is a lot of traffic out there you want to snag.

Biography” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

6. Optimize Your Bio

Realtors that work with an agency usually have a page devoted to them as part of their brokerage website. It is not always guaranteed that a sub-domain can rank for local keywords but this page is great for selling your name. You want to make sure you present yourself well because people will Google your name. Using your full name in the title tag is recommended as well as in the meta description. The difficulty comes with the fact that you do not have complete control over this domain so make sure you find out exactly what you can change. Along with ranking your name, you can upgrade your bio by providing a link to your site.

social media

7. Take Advantage of Social Media

Social media is the best way to meet people and establish business relationships. Not only can you make new contacts but you can strengthen old ones. Realtors with active social media accounts can interact with clients daily. You gain access to a broader set of individuals the more platforms you use; Facebook, Twitter, Instagram, and Pinterest. When people link to you through social media and follow you, it shows trust which will benefit your chances of developing new contacts and potential clients. Realtors benefit significantly from Pinterest and Instagram accounts due to the importance of videos and pictures to the real estate game. So use social media strategically to your advantage and be sure to use those hashtags anywhere you can.

SEO Tips for Property Management Firms

 

SEO is critical to the success of any property management firm, so it is essential to look into better online marketing strategies for your company today. There are several SEO techniques out there that can improve website traffic and business, but there are three that are essential for your success.

#1. Menu Items

The layout of your front page tells users a lot about you and first impressions are lasting. You want this page to be clean, clear and straightforward, especially the menu items. Ideally, you want four essential menu items; Owners, Tenants, Property Management Services and Realtor Referrals. Your goals are to increase your rankings by reducing the bounce rate and increase the time spent on your page. Read more on this article: Property Management Vancouver & Burnaby – The Vancouver Property Management Experts.

You want to provide information for any potential tenant, agent or client that comes across your site. When you guide each visitor easily to the section they are interested in; they are less likely to leave. You can have other menu items such as media relations, which are popular but be sure to keep them on sub-menus because the first page needs to be clean and concise.

#2. URL Structure

You need to develop a strategic URL for each of the pages on your site, and they need to be descriptive and consistent. When your URL makes sense, search engines like Google can find it easier, so you don’t want a URL that does not make sense with irrelevant wording.

The example below shows what your sales landing page URL would look like if you were a property manager in Gilbert, AZ.

phoenixpropertymanagementcompany.com/cities-served/gilbert/

Your landlord’s page would, therefore, have a URL like this:

phoenixpropertymanagementcompany.com/red-hawk-landlords/

#3. Landing Page

The landing page is responsible for converting visitors into leads or clients. This page needs to be amazing if you want to increase your business opportunities. Six items absolutely have to be included on this page to beat out the competition and appear more attractive.

  1. Title: This might seem like an obvious one, but you would be surprised how many landing pages do not have titles. This is a vital thing for good SEO. If you are a property management company in Phoenix, you want a title that says “Phoenix Property Management” in big letters for everyone to see. Users and search engines need to know what they are looking at. Below is an example of how the title is done for Red Hawk Property Management.
    Here’s an example of a title we use on one of our sites with optimized text:
    Phoenix SEO Consultants – The SEO Arizona Experts – Search Engine Optimization Company
  2. Phone number: If you want increased business, people need to be able to reach you. Don’t hide the number off to the side or way at the bottom; put it right under the title and branding.
  3. Email: Provide a way for people to reach out through email. All you need is a simple form with four or five fields. Remember that more extended forms can try a person’s patience and turn potential business away. Ask only for the necessary information so they can provide what you need quickly without getting upset.
  4. Value propositions: Include a list of 5 or 6 reasons that your company is the best. You want to make sure you stand out from the competition so put your best value propositions out there for potential clients to see. It is better to speak of “Benefits” such as “We will rent your property fast” rather than “Features” like “Aggressive Marketing Strategies.”
  5. Testimonials: Use both the feedback you get from clients or tenants as well as reviews posted on Google and Yelp.
  6. Video: Include a video that proudly states why people should work with you. The property management industry thrives on relationships. You can help people get to know you better through a friendly video posting. Be assured that people will do their research so this will go in your favour regarding gaining trust and more clients.

SEO Guide for Bed Bug Control Companies: Five Steps to Boost Rankings

seo guide for bed bug control companies

Sometimes while trying to attract more clients, bed bug control companies run into a few problems.When someone needs bed bug control, they will most likely search for this on Google. They will most likely also call the first few companies that appear on the search result page. For your business to take that critical spot at the top of search result pages, here are some tasks you will need to do.

This step-by-step process has bee proven effective. It will boost your company to the top of the list. However, let’s talk about why local SEO is essential for bed bug control companies such as your own, first. Here are three reasons why bed bug control companies should use local SEO.

Goodbye Yellowpages, Hello Google

In this day and age, it is doubtful that anyone would take the time to pick up a phone book and browse through the yellow pages. That stuff rarely happens these days, in fact, 97% of people searching for local businesses search online. The Google search engine is the top search engine for such searches.

Free Traffic

When it comes to companies advertising is expensive. By making your company higher on these rankings, it’s like giving yourself an endless traffic that could easily become customers.

Fast Results

While national and international companies must wait for 6 to 12 months to see their rankings, being a local bed bug control company, you have an excellent advantage. You will only be competing against local bed bug control companies, which are local, not worldwide. Considering not many local bed bug control companies would have started an SEO campaign as you have which means that your business will skyrocket to the top within 30 days.

The Steps

man walking up steps

Step 1: Research Keywords

Draw yourself up a list that reflects the services your company offers. You could use things like “bed bug control,” “bed bug treatment,” and “bed bug removal.” Once your list is to the point where you feel it is complete, then sign up for Adwords.

Now, you do not have to create or fund an ad campaign. You only need this account is to access Google’s Keyword Planner. This feature will let you input your selected keywords so that you can find out how much visitors they will produce. This tool will also suggest any related keywords that you might not have thought of before.

Only when you have done this are you ready to decide your final keywords which you will loosely categorize into two basic types.

  • Buying Intent: You can list keywords that are ready for a purpose. Let’s say that someone is searching for “bed bug exterminator Vancouver.” This person is most-likely already infested by bed bugs. They are searching for a company to help them to get rid of the problem. Company websites that are relevant to the topic, like the top search result for that ranking, www.bcbug.com, are going to show up.

You can focus your local SEO, with buying intent words. These will create the fastest conversions when you feature these on your homepage and develop your service pages based on them.

  • Research Intent: People who are searching for research intent are just browsing the internet, not looking for any service. When a visitor arrives at your website, they might someday become a client, Yet, making a purchase may not be their initial intent. Say someone searched, “What are bed bugs” they might be trying to identify a bug they might have seen. Or they could be working on a project or paper.

Because of this, you should make these keywords a low priority as these do not bring new clients. However, hold onto these keywords as you will want to use them in other areas of your website such as blogs and FAQ sections. Posts that use research intent keywords are useful for introducing your company to people who may one day require your services.

Step 2: Optimize

As you now have that final list of keywords. You must still optimize them in two places. Your Google My Business page and your website.

Google My Business

google my business

These pages are mini-websites that appear in the map section of local business results on Google. These provide snapshots of your company and help boost your rankings. You will find that ranking is much simpler with a Google My Business page than with anything else including your companies website. You must make sure that all sections of you My Business page are complete and up to date.

  • Verification: Claim your page by using the verification process. Once you see that check mark and word verified next to your company name, you’re on the right track.
  • NAP: It is crucial that your companies name, address and phone number are up to date and match across the internet. Make it known that your company is local by providing a local phone number instead of a 1-800 number.
  • Categories: My Business pages must list your services. Let’s say you choose “bed bug control services” Make sure to list all related services in 3 to 5 categories at least.
  • Description: Provide a brief overview of your company that ends with a call to action. Be sure to aim for 100 to 200 words. Which should be formatted similarly to [Company Name] offers quality [services] in your [city]. [Company information]. [Why clients use you]. Call [phone number] today!
  • Hours: Make sure that your business’s hours of operation are up to date and are also the same across the internet. If your company’s office hours are different from your service hours, be sure to make this known in a separate paragraph.
  • Images: These improve customer engagement. By adding a few pictures of your company in action, (with required permissions) it will be attractive. When the images have a sharp focus with a minimum resolution of 720px x 720px, it makes your company more attractive. You might want to replace the generic background for a branded one that belongs to your business.

Website

Make sure you begin with core pages, such as your homepage and service pages. You want to optimize these for your buying intent keywords. You will focus on “content” pages, FAQs, and blogs at a later time as these should be optimized for research intent keywords.

  • Homepage: Your title tag is a lot like a chapter book title and is an essential part of your page. The title ideally should be at least 50 to 65 characters in length. You can format it like this: bed bug control service in [your city] | [Name of company]
  • Meta Description: You will follow this with a good meta description. It is this that talks about your core services and are a great place to sell your company to prospective searchers. It should be 100 to 150 words in length. The best format for this would be something like [Company name] offers top-quality[bed bug extermination] in [your city] call [phone number] today.
  • Headings: Also, your visible headline which is commonly known as an H1 which must be concise and descriptive. It should contain your company’s primary keyword. You could simply try something like [Bed bug control service] in [City, Province].
  • Content: Finally, you need to consider page content which should be a 500 to 1000 word description of your company. Your content should provide background information, briefly explain your services, and close with a powerful call to action. You must make sure that this is clean and edited writing.
  • Service Pages: You should create a separate service page for each offered service. On these pages, you must focus on your buying intent keywords. You can use the tips above to optimize these pages correctly.

Step 3: Citations and Links

Once you have the framework of your local search engine optimization in place, you will need citations and links. Both of these will increase your customer reach while boosting your rankings.

  • Citations: These are lists of your companies NAP, in online directories. Your options could include Facebook, Yellowpages.com, your town’s chamber of commerce website, or industry-specific lists for bed bug control companies. These provide free listings, while others require payment. Don’t fork out funds before you look at Analytics. Don’t pay for services that don’t produce enough visitors for your site.
  • Links: Make sure to include links that come from credible sites. These links are essential to making sure that your company will get high search engine results page (SERP) rankings. When you build relationships with other companies that provide customer service in other areas like lawn maintenance, you’ll help each other grow.

Step 4: Reviews

google reviews

Having online reviews are important for two main reasons. Reviews are what convince people to give your services a try or not. While such reviews ensure that your business is legitimate to Google, the fact is that Google My Business reviews are vital in raising those rankings. All you have to do is send a satisfied customer an email that links to your Google My Business page, asking that client for a review. When this is done on a regular basis, you’ll soon have a regularly updated supply of reviews.

Step 5: Tracking

Tracking is the only way to know exactly how your company is performing which can also inform you of what areas still need work. With a lot of data available but it is essential to focus on the main three:

  • Rankings: This is put together based on users browsing behaviour. To know how a specific page ranks you’ll need a tool. The Google Search Console is a great place to start! Just install the tool and check your ranking a few times a month. If you want a better understanding of these search page result ranks you may also move to a paid tool such as ProRankTracker.com. With these tools, you can track your Google My Business, as well as your websites, while you can view updated information on all your SEO Campaigns.
  • Traffic: The best method of tracking your site, as well as your visitors is with analytics. You will get an overall result, learn which pages produce the most traffic and what percentage comes from Google. You can read reports once a month, and keep an eye on long-term trends.
  • Conversions: These are specific behaviours that you want your visitors to perform. When it comes to bed bug control companies, a standard conversion would be to schedule inspections. By using Analytics, you can track both the website and phone so that you can see which have the highest and lowest conversion rates.

A comprehensive local SEO campaign is important for your bed bug control company. By applying these steps, you can bring in potential clients to your business.

Follow these steps to achieve high rankings.

  1. Research
  2. Optimization
  3. Citations and Links
  4. Reviews
  5. Tracking

 

 

Trends in SEO to Watch Out for in 2018

 

To make the most of your SEO and stay ahead of the game, keep an eye out for the newest trends and advances coming from the SEO industry. The world of business is a game, and any entrepreneur that wants to last and be successful has to take advantage of every tool at their disposal. SEO just happens to be one of the most valuable tools around.

Search engine optimization or SEO is the lifeline of every online business, so it can either keep you strong or kill you. At first glance, it seems moderately easy to master. However, the involved algorithms and search patterns fluctuate constantly which means optimizing your site becomes an ever-changing and increasingly complex vortex that you need to stay in control of.

One of the best ways to gain and subsequently keep your competitive advantage is to watch these changes and keep an eye out for new trends in the SEO world. The more you know, the better you can switch up your campaigns to match the latest reality in the online world. 2018 is almost here, and there are a few trends and changes that are already highly anticipated and likely to change optimization for you.

1. Increased quality content and density

You are not the only one who has noticed that different websites display similar content with slightly altered wording; the search engines have noticed this trend too, and they are not too happy. The long-form detailed guides covering topics extensively addressed this issue; however, it seemed, there was no happy medium. People either have to read the same regurgitated content that has been shown on countless different sites over and over, or they have to endure long, tedious and drawn out content that makes epic novels seem like a short story.

The happy place, therefore, lies in density. Content density refers to the quality not quantity and the text contains excellent “per word value.” A 3,000-word article on the intricate details of online marketing can still hold very little value per word. Smaller content with high value per word can deliver more precise and more usable content. Denser content that is more focused on the topic is of higher value to a reader and does not waste their time. The same points and ideas can be delivered in 300 words and will not scare readers away.

2018 is going to be a year where denser content becomes the priority, and this is beneficial for users and website designers. Denser content will attract more readers, so your site can gain popularity by supplying more density. Content has to change to meet the needs of the population, and with their attention spans decreasing with every year, content needs to get shorter and more to the point.

2. Increased use of personal branding

Personal branding is a very useful tool that has helped many of the multi-million entrepreneurs out there to reach their success. Think of all the big YouTubers out there. Without personal branding, they would not be names that you know so well, and they did it without selling an actual product. Personal branding benefits more than just YouTubers.

“An established personal brand allows you to grow your business and gain success. You can simplify the process of securing guest posts, boost user trust and engagement and additionally bring more traffic to your site.” states Michael Stringer, an online marketing consultant at Edmonton SEO Guy.

Given the proven success of personal branding, it is s shock to see that so few companies employ this tactic. That being said, it is not likely to continue this way as organizations begin to realize the power behind personal branding.

3. User experience will become integral

Over the years, the expectations of internet users have increased, and people are becoming less and less satisfied with the speed and reasonably simple to navigate sites. They are demanding almost instant loading of information and navigation you can quickly do with your eyes closed. Because of this, SEO is now integrating UEO or user experience optimization.

Search engines like Google, show a strong preference for sites with fast loading times, mobile optimization and indicators that users are enjoying their overall experience. Enjoyment is typically measured through low bounce rates and higher averages of time spent on a page. And these are now as important as standard SEO indicators.

To reach and maintain a high search engine ranking in the upcoming years, you need to invest in your users’ experience. Look into making the necessary tweaks to improve your site’s speed and navigation and add mobile optimization. If you need to perform a complete overhaul to implement responsive design and new hosting, consider it a necessary investment. You will see a high return.

Being an entrepreneur requires paying attention to the market and industry you are in. You have to be aware of changing trends and tailor your company to fit in, or else you get left behind. With the reliance on the Internet these days, SEO is critical to the success of any business, so entrepreneurs must pay close attention to trends and advancements in this field. Failure to do so will result in decreased rankings, which means nobody finds your page. Start with the three upcoming trends discussed to get you back in the game and then do what is necessary to keep your place in the entrepreneurial race.

Mobile SEO Tips to Get Your Business App in Front

With consumers spending increasing amounts of time in front of mobile devices, it’s more important than ever to ensure your mobile business app is easy to find. The amount of time that consumers spend using mobile apps has increased by up to 69 percent in recent years, landing at 5 hours per day on tablets and smartphones in 2017. That increase comes alongside a decrease in web browser traffic.

What does that mean? If you’re using web browser or web search SEO tactics to market your app, chances are that it’s getting lost. Your consumers aren’t searching Google on their desktop to find your app, they’re using the App Store or Play Store. If you want your business app to compete, it’s vital that you take an app-specific approach to SEO.

Know How Mobile App Rankings Work

Before you can rank, you need to understand how app rankings work with the Apple App Store and Google Play Store. Each of these app stores has over 1 million apps each, with an astonishing 66% sitting at zero ratings. So how do you help your app rise above the rest?

Both Apple and Google tend to be tight-lipped about their ranking algorithms, but Moz has determined that both app stores take into account the following:

Keyword density on the landing page
● Daily download and installation growth trends
● App usage, including retention, engagement, and churn/uninstall rates
● Growth and volume of ratings
● Average rating

That information narrows your focus and gives you some specific metrics to work on. So what’s next?

On-Metadata vs. Off-Metadata ASO

All of your target metrics fall into two categories: on-metadata and off-metadata ASO, or app store optimization. On-metadata includes the factors that you can control, such as keyword density on your landing page. Off-metadata includes factors that are often out of control or at least aren’t directly within your control, such as app usage and ratings.

Tackle On-Metadata ASO

Because on-metadata is entirely within your control, it’s your first stop when it comes to optimizing your mobile SEO strategy. Here’s where you should focus your energy, in this order:

App title. Include a concise description of what your app does and use keywords. “Cloud” doesn’t tell consumers anything about what your app is, while “Cloud – On-the-go Mobile Storage Solutions” is keyword-oriented AND descriptive.
Description. Short and sweet, the description should be just a couple of sentences describing what your app does for the consumer, including your feature set and strategic keyword use.
Keyword fields. Both of the popular app stores include a character-limited field where you can list keywords you want to rank for, but be careful and focus on relevancy and search volume so you’re setting yourself up for ranking success.
Icon. Consumers make snap judgments based on visual branding, so focus on iconography that’s simple, brand-heavy, and conveys your app’s functionality.
Screenshots. Your screenshots are the most important promotional graphics you have, so use them wisely to convey the story of your app. Pair screenshots and text to give viewers a reason to hit the “download” button.

Monitor Off-Metadata ASO

Off-metadata ASO can be tricky because it’s not within your control, but at the very least, you should always keep an eye on ratings, reviews, and link-building opportunities. Encourage users to submit positive ratings and reviews, which will increase your conversion rate in the long term and help maximize your overall downloads.

For link-building, your strategy should be much the same as with typical web SEO. Write and submit guest articles or blogs that strategically link back to your app page, or encourage reviewers to check out your app and share their thoughts.

Measure Success, and Repeat

You’ve done everything that’s in your power to maximize on-metadata ASO and keep a handle on off-metadata ASO, so what’s next? Just like with web SEO, the work never really ends. Now it’s time to monitor your search rankings and the top app charts in your particular category, as well as your ratings, reviews, and downloads.

Now that you’ve completed an SEO/ASO audit cycle, have you accomplished growth in every area? And more importantly, have you met any goals that you set for your app’s success? If not, start the process all over again, fine-tuning your SEO and ASO strategy until your app is where it needs to be. It may take a few cycles to get your app presence where it needs to be, but with the right attention to on-metadata and off-metadata ASO, you’ll get there.

 


nick rojas

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for start-ups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.