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10 Tools To Improve Your Guest Blogging Results

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From sources of inspiration to creating high-quality social images to accompany your post, there is a multitude of free and paid tools that can be used to improve your guest blogging campaign. While we certainly don’t advocate the automation of guest blogging, because this quickly crosses the line into a spammy and unethical territory, there is nothing wrong with using some of the tools available to you. By reducing the time it takes to manage multiple spreadsheets, install Outlook add-ons, and unaccepted recirculating pitches, you can concentrate more of your personal resources on creating high-quality guest posting content.

So, below we have put together a list of 10 of the most useful tools;

Tools that we use, every day, as part of our guest blogging campaigns.

AnswerThePublic

Finding inspiration for new posts can be difficult. You don’t want to send rehashed versions of the same articles to multiple sites, but after you’ve pitched a few blogs, you quickly run out of ideas.

Of all the content inspiration tools out there, AnswerThePublic is the one that we return to most often. We use it for writing our blog posts, for finding buyer keywords, and we use it to ensure that we’ve covered every single base with web page content. We also use it for guest blogging.

Only add your keyword, and hit search. AnswerThePublic will then provide you with a list of relevant questions about that topic. We don’t tend to use the visualization tab, which is selected by default. Instead, we click Data so that we are presented with a list of questions. Choose one question, create an FAQ style post, or just use the results to spark some content ideas.

BuzzSumo

Want to know what readers are sharing on social media about your niche? BuzzSumo is a great tool for exactly that purpose. Although many, many tools are part of the BuzzSumo suite, we primarily use it to determine popular topics and even to help us come up with blog post titles.

Enter your keyword, with quotation marks, and then hit search. You will be given an extensive list of posts that include the number of shares they have experienced on different social media accounts.

Ahrefs

Ahrefs is probably the most widely used SEO tool that we have, and while it isn’t free, if you are conducting any ongoing SEO campaign, it is worth the investment. We use it to measure the quality of a guest blog site to determine whether it is worth pitching.

You can see whether a blog has any traffic, whether it has suffered any penalties that might be passed on to you, and you can also use it to determine the most popular posts that have appeared on a blog. This gives you great information to share with the blog owner – right; they probably know which there most favorite posts are, but by showing that you do too, you also show that you’ve put some time and effort into contacting them.

SEMRush

One of the biggest challenges in guest blogging is finding a steady stream of high-quality blogs that we want to publish content on. SEMRush may not be the first tool you think of for this, but they have a new SEO Content Tool. The tool is still in Beta, but enter a keyword, and SEMRush will display a mass of information, including a list of sites where you should try and get a link from. This will often include blogs that accept guest posts, reducing the time you have to spend mastering Google search queries.

Guest Post Site Scraper

We aren’t usually fans of scrapers and scraping tools. In the case of website scrapers, they tend to end in a list of relatively low-quality sites, but if you use it correctly, then the Guest Post Site Scraper will provide you with an extensive list of websites that use your keywords or are based on your topics, and that actively encourage guest post submissions. If you do use this tool, be sure to check the quality of the sites before you go submitting work to them.

BuzzStream

When it comes to pitching websites, you will find that some site owners answer straight away. Some take days or even weeks to respond, and many will never respond at all. You can significantly improve your acceptance rates simply by following up on the pitches that you send. A spreadsheet will do the job, but BuzzStream arguably does a better job, and it does it in less time. You can even use it to find sites. It displays the email or contact address of any site that you find, and you can set reminders so that you email the site owner again in a few days.

Moz Toolbar

Writing a guest post should take time. The more effort you put into it, the greater the results you will reap. However, because it can take hours to create a high-quality post, find a list of sites, and then pitch your idea, you should ensure that you are getting the most from every post that is published. For this reason, you should measure the quality of a site before you try pitching them an idea. Moz offers a Domain Authority (DA) and Page Authority (PA) of every website and web page online, and these metrics are considered the industry standard for this kind of purpose. We are asked for sites with a minimum DA of 20.

SharesCount

It is important not to overlook the power of social shares as well, and the past social performance of a blog’s posts is a reasonable indication of how well future posts will perform. SharesCount is a straightforward and useful tool that tells you how often a post has been shared on the major networks and is a simpler alternative to BuzzSumo and other tools. Paste the URL and click Enter.

Pixabay

Some blog owners receive hundreds of pitches every week and must spend more time trawling through submissions than they would spend writing the posts. It stands to reason, then, that the more work you do for the site owner, the greater the chance that they will publish your piece. Add images to your post. Use screenshots where applicable, or use royalty free, stock photos and illustrations. Many websites offer this kind of content, including Pixabay.

Canvas

If you want to go the extra mile with your submission, then you can create better quality images. Use the photos and illustrations you gather from Pixabay and other sources, edit them, and add text and other items using Canvas. Canvas can be used to create stunning infographics and hero images, as well, but it is a quick and simple solution to creating social sharing images.

Using the tools above you can increase your guest blogging performance. You will be able to find content ideas more easily, judge the quality of sites that you publish to, and even incorporate images. You can track your results, and you can use the information that you gather to make further improvements in the future too.


Matt1Matt Jackson is a freelance content writer and guest blogger. He manages dozens of campaigns, crafting high-quality content, and submitting to beneficial blogs to gain exposure for websites around the world. Visit brandingmedia.co.uk for more information on Matt’s services.

Elements of Good Web Design for Marketing Purposes

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If you own a small business or offer services of a commercial nature, chances are you have considered taking your business online. Perhaps you have already done this and set up your website in the hopes that clients will notice it and contact you with orders. In today’s scenario, more and more marketplaces are moving online. Brick and mortar outlets and offices just cannot hope to compete with e-commerce. The reach, flexibility, and opportunities that the digital medium offers are unbeatable. Are you satisfied that your website will be able to cut through the competition and grab the attention of your customers? Does your website have those magical ingredients that can turn it into your most efficient marketing tool?

Industry observers note that e-commerce is helping smaller businesses narrow the gap between themselves and the bigger established players. Why miss out on this golden opportunity? This guide is here to tell you why your website should be the focus of your marketing campaign and what the right mix of web design elements can do to completely turn around your game.

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  1. Faster Is Always Better: Who doesn’t love websites that load at lightning speed? Clients have little patience and time to wait for content to load. Optimize graphics for speed and streamline your design by cutting out unnecessary clutter. Resist the temptation to indulge in fancy gimmicks; keep it clean, simple and fuss-free. A speedy site is guaranteed to translate into bigger business for you.
  2. Create A Credible And Professional Look: A purposefully goofy look works in some cases, but unintentional tackiness makes everyone cringe. It can reflect very poorly on your reliability as a service provider. One way to rectify this and create a relaxed, confident look is to add plenty of visual breathing space and make the text easy to read. Also, ensure that you banish click bait and targeted advertising altogether.
  3. Constant Updates: A well-maintained and up-to-date website bespeaks commitment and reliability. Need we say more?
    Security: Assure customers that their information will be kept confidential. If your website is going to incorporate a payment portal, then make sure that it is mediated by a trusted and internationally recognized third-party like PayPal.
  4. Analytics And Search Engine Optimization: Any website should be backed by solid analytics. This is the tool that lets you measure performance based on quantitative indices. What pages draw the most traffic and what sorts of visitors are viewing your site? What are their interests? Having this information at your fingertips helps you tailor your website to target your coveted customer base directly rather than throwing things into the void and hoping that they stick. It is worth investing in a dedicated team to care for your SEO needs.
  5. Compelling Content: Create content that should be able to draw viewers on its merit. If you run a cosmetics business, it could be a very good idea to set up a blog section on your website and invite guest bloggers and industry experts to do informative pieces on a regular basis. Invite clients to review products they love. Introduce videos, vlogs or even contests for readers to participate in.
  6. Leverage Social Media: Following on from the previous point, your website should be closely tied with social media because this is the primary portal through which you can access clients and be seen by them. Video content and customer images can be shared through platforms like YouTube and Instagram to boost visibility, get everyone talking and your website trending.
  7. Create A Mobile Version: Nowadays, most customers are looking to access websites on their mobile phones. Websites not optimized for mobile usage appear shoddy and glitchy on smartphones. This can put off potential clients. Better yet, if you feel the investment is justified, create a dedicated app.
  8. Solid Customer Support: Nothing beats immediate and sensitive customer support. Set up a clear channel through which clients can get in touch to discuss their concerns. Offer consultations through chats. Happy customers will leave you glowing recommendations that are sure to go a long way towards building trust and helping you carve a foothold in the industry. Customer satisfaction converts one-time orders into lifelong relationships.

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We understand that owners of businesses often have a variety of pressing concerns. They may be understaffed and struggling to break even or garner a regular clientele. They may be facing stiff competition in their industry. Amidst these everyday struggles, shelling out real money for stellar web design isn’t on the top of everyone’s priority list. Unless they are backed by a savvy marketing team, they tend to grudgingly fork out the smallest possible portions of their budget for barely-adequate websites.

We are not here to convince you to drop a fortune on getting yourself a great website. A hefty price tag doesn’t equal quality. What you must do, though, is ensure that the task is handed over to a trusted professional with plenty of experience. Smaller web design companies like Hashtag17 are more focussed on individual projects and offer the same quality at more competitive price points. A rule of thumb is to take a look at the company’s portfolio and peruse customer testimonials to satisfy yourself that this is the right choice for you.

The next and most important step in this process is to formulate a plan as to what you want your website to do and communicate. How will it embody your company’s philosophy? If you don’t have a clear sense of how to achieve this, try looking for what you would consider as excellent examples of web design for marketing. Share these with your designer and let them bring your vision to life.


meenakshiMeenakshi is the cofounder of Hashtag17 and coordinates with customers on their projects. She is very passionate about web designing and user experience. She also loves to micro monitor each project the technology team works on and ensures that the company’s clients are ecstatic with the output. 

A Detailed Guide to Advanced Search Operators for SEO

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First things first, Google gets as much as about 78% of worldwide search volume, which makes it the biggest source of organic traffic. Perhaps so much so that you wouldn’t even want to bother with another search engine in most cases.

However, over the past few years, Google has gotten extremely stringent with SEO. If you’re aware of the recent SEO trends, you likely know that Google is penalizing sites with shady SEO practices more aggressively than ever before.

This certainly calls for some quality and well-thought-out SEO strategies, as those typical SEO tools are no longer going to cut it. So without further ado, let’s walk you through some highly advanced search operators that may turn out to be extremely useful in coming up with sophisticated SEO strategies that are both safe and efficient.

Advanced Search Operators

Allinanchor: This search operator is going to pull up all pages that are linking out to sites using a particular anchor text. For example, “all in anchor: Best SEO Company” is going to return pages that are linking out to sites using the words “best SEO company” as the anchor text.

Allintext: This is something you can use to find pages that contain particular words in their text. For instance, searching for “allintext: SEO checklist” is going to get you results that include the words “SEO” and “list.”

Allintitle: Similar to the above one, this search operator would return pages that have particular words in their title.

Allinurl: This will help you find URLs containing particular words.

Author: Google will only show you results from Google Groups that are newsgroup articles written by the author you’re searching for.

Define: This search operator is similar to the above one but would help you get definitions for what you’re searching for.

Intext: This is related to “allintext,” but has a slightly different use. For example, if you search for “Rand Fishkin intext: SEO” (without the quotes), then you would get results that mention SEO in the text, but “Rand” and “Fishkin” may not necessarily be referred to in the text.

Intitle: Similar to the above search operator, this helps you find results with specific words in the title, while the other words that you do not put after the search operator may be mentioned anywhere in the article.

Site: This search operator would allow you to restrict the search results to only the site you put after it. Example: “SEO tips site:getplusfollowers.com” (without the quotes) would only get you results that talk about social media tips from getplusfollowers.com.

Inurl: It works the same way as intext and intitle do, pulling up results that contain particular words in the URL while the other words that are not put after the search operator can be anywhere in the article.

Link: This search operator will only return all pages that link to a particular site. However, if you’re trying to find the external links to a site, you can use the “minus” search operator along with the “link” one.

For example, if you search for “link:google.com -site:google.com” (without the quotes), you would only get external pages linking to google.com, and not the ones from Google’s site.

Finding Link Building Opportunities

The beauty of these search operators is that they make it incredibly easier and efficient to find great link building opportunities, which can otherwise be very time-consuming and a downright tedious task. The infographic talks in great detail about how you can go about using these search operators to find link building opportunities.

Advanced Google Search Operators
Created by SEO Optimizers


brandon-gpBrandon Leibowitz, owner of SEO Optimizers, has been involved with digital marketing since 2007 with an emphasis on search engine optimization. He runs a sports blog as well called shralpin.com. His knowledge and advice has helped countless people improve their online presence.

How to Capture Viewers via Video Marketing

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The Significance of Video Storytelling for Your Brand

Astounding. Proliferate. Explosive.

These are just a few of the words that have been used to describe the significant increase in online video consumption in the last five years… and there are no signs of it slowing down.

In 2016, 3.4 billion users are viewing, uploading, sharing, and liking online video content. There is nothing small about this data. According to DOMO 2016 Data Never Sleeps 4.0, for every minute of the day:

  • Snapchat users watch 6,944,444 videos.
  • YouTube users share 400 hours of new video.
  • Instagram users like 2,430,555 posts.

You simply cannot ignore these numbers. They prove that videos have got to be a key tool in your company’s marketing toolbox.video seo

The Importance of Brand Marketing via Video

Video offers a rich, immersive experience to viewers. It is an ideal medium for quickly explaining your brand’s origins and sharing your brand values. This is important because knowing the story and mission behind a brand builds a foundation of trust between a company and its customers. Without trust, customers won’t click.

The number one thing to remember about video storytelling is that your story is not actually about your company. It’s all about your customer.

For example, how does your company’s story relate to or affect your client? Why do you do what you do? What can you offer your customer that no other company can?

When you answer these questions in a readable video format, viewers can see faces and reflect on personal mannerisms. They can hear voices and emotionally respond to correlating music. They can get a complete sense of who you are and how you can help them.

Creative Video for Social Sharing

There is no one right way to use a video as promotional material. However, the most effective way could be via social sharing. When you offer a video that is fun, unique, relatable, and engaging, your brand followers will want to share it with their friends. Those friends will share it with their friends, who will share it with their friends. And with more and more video getting shared on social media (Facebook live being a big one), a video is becoming more of a real-time way to connect with your customers.

Here are a few suggestions to get your creative juices flowing:

  1. Create animated stories
  2. Highlight a humorous situation related to your industry
  3. Make a how-to video
  4. Interview guests
  5. Offer a challenge
  6. Tell a personal story
  7. Shoot a short documentary
  8. Film video testimonials
  9. Show what goes on “behind-the-scenes”
  10. Educate your viewers on a product

    gary vee social sharing

    One of Gary Vaynerchuk’s viral videos that gained up to 12,000,000+ views and 4000+ shares

When you regularly offer people interesting and useful information, you are enabling a long-term relationship to form. This benefits both parties when customers gain confidence in your brand, and your brand will have the opportunity to satisfy your customer’s product or service need. It’s a win-win situation.

Why You Need To Produce Video Data

You see the videos on every platform you visit, and you see the numbers of the video data that is being consumed.  If you fall short of producing video, you might be losing out on some potential business. These days, without video, your company is missing the boat. Don’t let that happen to you. Use powerful and entertaining videos to share your message and increase your sales.

video search engine optimization


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.

19 Reasons You Should be Talking About On-Page SEO

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Many people understand the power of off-page SEO where links or citations are built.

However, what about on-page SEO? This would relate to internal strategies to optimizing your work for Google and other search engines. Wasn’t there a recent crackdown so that targeting keyword density and other such methods is now taboo?

While this may be true, webmasters can still gain great value from implementing core components of on-page SEO strategies. Here’s how and why I recommend doing so.

man reading web page

Seeing Through the Eyes of Your Viewer

Strategies involved in today’s on-page SEO include content that is over 1000 words in length with more being better. Your focus is on the audience rather than Google. A core component of the entire process involves internal link building where you lead viewers from one page to another based on their links that they select within your content.

The whole process produces at least five baseline results for your audience:

  1. Readability
  2. Accessibility
  3. Convenience
  4. Likeability
  5. Engagement

Providing high-quality educational value within a healthy amount of content (1000+ words) with the focus being on the viewer empowers readability and convenience. Along with this structure comes the concept of internal links that lead from one piece of content to another within your site. This structure allows the user to find key concepts related to your niche that they otherwise might have missed.

As they come to see you as the one stop shop for all their related questions, your corresponding likeability within the eye of the viewer will increase. As they come to spend more time on your site, the possibility that they will leave a blog comment reply or engage you in some other way is greatly enhanced.

HOT TIP:

Be sure to advise your reader on best ways to respond to your article. Many people save this for the end, but I know not why. Mix things up a bit by putting a surprise call to action (CTA) right in middle of the content.

google algorithm

Seeing Through the Algorithms of Google

Gone are the days when it was in a webmaster’s best interest to appeal to the search engines first within the confines of on-page SEO strategies. Today, if you are not focused first on the viewer, then the search engines will only not focus on you first within their rankings.

With the new way of defining on-page SEO that Google is driving, what is the result for Webmasters that take heed?

  1. Usability
  2. Spiders
  3. Rankings
  4. Synergy
  5. Authority

First and foremost, you provide usability to the viewer which is what Google wants to see. Neglect this critical factor and Google will ignore you when it comes to rankings. Show Google that you are serious about making a difference and the corresponding fruit of your labors will be yours to reap.

While the way things are done may have changed from the early days, methods involve in identifying the various pieces of your existence on the web remain intact. They are called spiders. Those spiders can be aided in finding all your site by the on-page internal link structure that you have set in place for when they arrive.

As Google continues to see the synergy that you are bringing to the table by way of high-quality content and ease of usability your authority within the search engine rankings will escalate. This does take time. When your project is first starting out, I would suggest that whatever you are doing today will realize its beginning fruit 90 days from now. As you plan matures the timeline duration will shorten if you are building your project out correctly.

 

eyes of the content creator

Seeing Through the Eyes of The Creator

Whatever your purpose for being on the web is you need to be seen. Otherwise, you’re not technically on the internet, or at least not a huge piece of it. If you intend to build your online presence as a major outlet for business, then not being found is simply not an option.

If you do on-page SEO right, you will find rewards in many areas including:

  1. Branding
  2. Navigation
  3. Bounce Rate
  4. Time on Site
  5. ROI

As people come to spend more time on your site, it will become branded on their minds. Many times I look things up on the search engines, and before looking at any other ingredient, I scan for any URLs that I have defined to be an authority in the field.

Be the authority in your niche.

What do you do to build authority value in the eyes of your audience?

Please share your ideas in the comments below and let’s increase our knowledge together.

One way to do this is by navigation. Many people think of navigation as it pertains to that bar at the top which leads people places. And it is. However, providing more than one roadmap through your site is always helpful. This is where we once again return to the value of internal link building within your on-page content.

The easier it is for a viewer to use your site, the more they will. As they navigate through from one page to another, they positively affect bounce rate. Visitors that come view one page and leave are called bouncers. You want as little of this as possible.

The smaller your bounce rate, the greater the time on site of your visitor. As Google sees viewers spending more time on your site, they will correspondingly reward you in the form of higher rankings which is exactly what you need to increase ROI (return on investment).

Additional Reasons for Understanding On-Page Optimization

By now you have a solid framework for exactly why on-page optimization done the right way per Google’s requirements today is so important.

There are a few more points I would like to cover before closing, though not in detail.

  1. Link Wheels
  2. Top Tier Design
  3. Like-Mindedness
  4. Value

The above topics can easily take on entire pieces of content or more all by themselves. However, in brief, as you proceed with building your site content you can create link wheels.

Of course, you would want to link similar content together based on categories. As viewers find one page that they are interested in, it is quite likely that when they see references to other related content, they will be interested in checking that page out also.

  1. Post 1 links to post 2
  2. Post 2 links to post 3
  3. Post 3 links to post 1

Externally, these should be avoided like the plague. Internally they are golden nuggets of value.

If you take all pages within a link wheel and point it as a critical page on your site, Google comes to understand the value of that page as it relates to the rest of your site and ranks it accordingly. This is known as tiers, and it is a critical component of the internal tiered link wheel process.

Closing Thoughts About On-Page SEO

I trust that by now you are more than convinced of the extreme necessity of correctly applying principals for on-page SEO. While many things have changed over the years, one thing remains the same. If you develop strategies to take key places on the front pages of the search engines, you will be found.

On that note, and before you go.

What strategies do you use within your marketing to be seen above the noise?

What has worked?

What hasn’t?

Please share your thoughts and opinions in the comments below. Feel free to ask a question or two if something is pressing on your mind and enjoy the internal growth of your projects.


guy seoGuy Siverson – Author, Blogger, and Online Marketer.

He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family, friends and helping educate, inspire and motivate others by writing, coaching & speaking engagements targeting success in entrepreneurial careers of others. — Contact 702-439-4766

The Duplicate Content Penalty From Google Is a Myth

For years us SEO types have believed there is a penalty if your site contains duplicate content. Essentially this is content you’ve copied from another site to put on your site. Some people refer to this is as “plagiarism”. I’m not a judge, but I’ll leave that up to you. Nevertheless, it is not a penalty but rather a filter.

Your site will not be penalized if you have duplicate content on a page and it won’t have any bearing on the rest of the pages on your site. But, if you have a page of content that you’ve taken from another site about “green gizmos”, your site will not rank for “green gizmos” because it was first published on another site.

Jennifer Slegg of the SEM Post said in a recent blog post titled “There is No Duplicate Content Penalty“:

Even though duplicate content is not technically a penalty, it is referred to as such because it does act similarly to a penalty because it will not rank duplicate search results unless a searcher clicks on the link at the bottom showing “display search results similar to the pages shown above”. [ read more ]

The duplicate content filter does not apply to local search engine optimization. As an example, if you are a DUI lawyer in the Los Angeles area and you want to be found for “Los Angeles DUI lawyer”, “Riverside DUI lawyer” or even “Orange County DUI” lawyer you can publish multiple pages with exactly the same content targeting those locations. You need to change the page title, headings, and content so that it refers to the area you are marketing to. I’ve seen this method work on a number of websites.

Google Announces Doorway Page Algorithm Adjustment

Google has made another announcement targeting “doorway” pages this time. These are pages specifically created for spamming the search engine results page for targeted keywords for the purpose of sending visitors to a different page.

Personally, I like that Google is now announcing their algorithm changes. Recently, Google announced that they were changing their algorithm on April 21, 2015 to include a ranking signal for mobile-friendly websites. Hopefully these announcements keep happening as we don’t have to guess when an algorithm change has been made. Over the past few years they have updated their algorithm and we’ve all had to guess what the change was.

To find out more about what doorway pages are, read the article below:

Google Just Announced Another New Ranking Adjustment

This one is about doorway pages

By Chris Crum – March 16, 2015

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon.

Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments.

Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send users to a different page.

This practice has long been against Google’s quality guidelines, but that’s hardly stopped people from trying it. In 2005, Google’s Matt Cutts advised people not to hire an “assclown SEO that makes doorway pages with sneaky redirects,” and that advice still holds up today, apparently more than ever.

Five years ago, Google started sending webmasters messages when Webmaster Tools detected doorway pages on their sites.

[read more]

Google Changing Mobile Search Algorithm to Favour Mobile-Friendly Websites

Over the past couple of years Coronation Internet Marketing has been stressing to our clients that it’s important to have a mobile responsive website in order to make it easier for potential clients. A mobile responsive or “mobile-friendly” website adapts to the device it is being viewed on. For example, the site will adjust so that it fits on a phone or tablet so that you don’t have to pan or zoom to view the content. Not only does it make it easier to view a site, it also makes it easier for a potential client to contact you by simply tapping a button to call you. They won’t need to memorize your phone number or copy it in order to call you.

We also stressed that Google would eventually change their search algorithm for mobile search so that it would give more love to sites that are mobile-friendly. As we expected, Google recently announced that they are going to expand the use of mobile-friendliness as a ranking signal in their search algorithm beginning April 21, 2015. Search Engine Watch even called it “Mobilegeddon“.

From their Thursday, February 26, 2015 blog post on Google Webmaster Central:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

According to Smart Insights blog post “Mobile Marketing Statistics 2015” the number  of users on a mobile device has surpassed that of desktop users. Plus, Google’s path to purchase report says that search is the most common starting point for mobile research. Their figures show that 48% of people start on a search engine on their phone.

Google Webmaster Tools Mobile Usability Warning Email

mobile usability issues

Click to enlarge

If you have a Google Webmaster Tools account, you will likely receive an email like this one to the right (click the image to enlarge) if you don’t have a mobile-friendly site that outlines your mobile usability issues.

What does this mean for you?

If you want to maintain or have better ranking in Google’s mobile search results, it’s important to get your site changed in order to be mobile-responsive. This could mean a complete website redesign or, if you are fortunate, adapting your current design to be mobile responsive. Don’t make the mistake of waiting too long and watching your leads slip away to a competitor who has a mobile-friendly website.

Watch the video below to see how to easily test to see if your website is mobile-friendly. Or watch on YouTube via the link below:

Test Your Website For Mobile Friendliness

How to do Basic On-site SEO in 2015

View the video on YouTube here: How to do Basic On-site SEO in 2015

In our first video of 2015 we show you how to do basic on-site SEO for a page on your website. We demo using a WordPress website but these tactics will work on any website whether it’s static HTML, Joomla or even Drupal. The video takes you step by step from setting up your title all the way through to images, internal and external links from the web page and setting up headings. It’s more important than ever to avoid over-optimizing your web page with the changes Google has made in their algorithm.

A few key points for optimizing web pages for best results:

  • 1000 words or more of content is working very well right now (3000 is even better!)
  • 3 original images – these are images that haven’t been used anywhere else on the web
  • 1 title (H1) – don’t stuff your keyword into the title but work them in naturally
  • 4 sub-headings (H2) – your exact keywords don’t need to be in these headings, use synonyms (LSI) instead.
  • 8 relevant internal links – link to other pages or blog posts on your website.
  • 2 relevant external links – link to other websites that are relevant to yours. (eg. if you are a dealer of Solar Gard window film, link to their site.)

This method will help you rank better for almost every keyword term you need.

Within the video we use the All in One SEO Pack plugin for WordPress. Plus, we use the SEOQuake Google Chrome plugin to measure keyword density. Both plugins are available using the links below.

If you don’t want to use the Google Chrome plugin to analyze the keyword density on your web page, you can use this website as an alternative: http://tools.seobook.com/general/keyword-density/

The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using domain.com, www.domain.com, www.domain.com/index.php, www.domain.com/home.php and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually www.domain.com. Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.