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Non-Linked Brand Citation: Why You Should Use This Link Building Strategy

People often think link-building is one of the hardest parts of the SEO process. Sure, with Google now cracking down on excessive hyperlinking and spam tactics, it’s a valid argument. However, it’s only difficult if you insist on using traditional methods.

These days, it takes out-of-the-box thinking and marketing prowess to create reliable and authentic brands. While traditional link-building still has its place in making this happen, there’s now a greater focus on using a non-linked brand citation. In this article, we look at what this means, why you should care, and how to include it in your link-building strategy.

Firstly, what is a non-linked brand citation?

In simpler terms, “non-linked brand citations” are also known as a “brand mentions” or “implied links.” Compared to “express links” (backlinks or hyperlinks), they are exactly as they sound – references or mentions of a brand or website without an explicit link. These references could be anywhere – in the body of a blog post, a comment on social media, web page, or customer review.

But why are they so important? Well, let’s first establish some context. For anyone involved in SEO, it’s common knowledge that it’s an ever-evolving field. Back in the day, stuffing websites with keywords and hyperlinks would help build a brand’s authority. But this kind of strategy is outdated, and now has the reverse effect. Today, the focus is more on content.

This modern approach aligns with Google’s Panda patent, which suggests that the search engine is giving greater importance to brand mentions – whether this is to better measure a site’s authority, devalue the irrelevant spamming of links, or increase the potential for direct traffic. Either way, it’s clear that brand mentions are crucial to building authority. However, it’s a strategy that people often forget to include, even though it works great for brands both big and small.

Why should you use them?

To start, using non-linked brand citations is a 100% white hat SEO strategy. That is, it’s a way of improving search performance without compromising integrity. Not only does this keep Google happy, but it also helps to create ethical and sustainable websites and brands.

As mentioned above, using this SEO strategy aligns with Google’s evolving algorithms. For brands, it helps create a more naturally balanced backlink profile, provides better protection against manipulation, and boosts branded search. Plus, for SEO experts, there’s no need to start from scratch – brand mentions are easy to find, monitor and transform into high-quality links.

How to do this fast using Scrapebox

Turning brand mentions into links is one of the easiest and most effective link-building strategies out there. It increases a brand’s authority, and search rankings help establish new relationships with reputable websites and offer greater audience insights. But to use brand mentions, you need to discover them first.

Enter Scrapebox. This powerful SEO tool is known as the “Swiss Army Knife of SEO,” renowned for its different capabilities – from extensively harvesting URLs and keywords, to verifying links and in this case, researching non-linked brand citations. Here’s a step-by-step guide on how to do this:

1. As an example, let’s use http://coronationim.com. Now, open Scrapebox, test if you have a working proxy (you will need them!), then type in:

  • intext: “domainname.com”
  • intext: “domain name”

Tip! If your domain is focused on a specific market besides the US or global you can add it to the search query. E.g., for France add site:fr, for United Kingdom site:UK, etc.

  • intext: “domainname.com” site:fr
  • intext: “domainname” site:fr

2. Click “Start Harvesting,” then click first three search engines and click “Start.” When harvesting is done, click “Exit to Main.”

3. Time to get rid of unwanted URL’s. Do this by clicking “Remove/filter” and then:

  • Remove Duplicate Domains
  • Remove URL’s containing and type in: .pdf and click “ok”
  • Remove URL’s containing and type in: wiki and click “ok”
  • Remove URL’s containing and type in: google and click “ok”
  • Remove URL’s containing and type in: facebook and click “ok”
  • Remove URL’s containing and type in: directory and click “ok

4. In URLs harvested, click the right mouse button and choose “Copy All URL’s to Clipboard.” Then:

  • Open NotePad++, paste URL’s from Clipboard and click “CTR + F” (for Windows) or “Command + F” (for Mac) and go to tab “Replace”.
  • In “Find What” paste: (((https?://).+[^/]+$)|.+)
  • In “Replace” paste: $2
  • Remember to have ticked “Regular expression”.
  • Click “Replace All” – this will get rid of homepage URL’s, and non-linked citation will be only on article pages
  • Copy URL’s that are left and return to Scrapbox

5. Click right mouse button again in URL’s Harvested window and choose “Paste/Replace from Clipboard (replace current list)

6. In this step, check on URLs if there are already clickable links – you don’t need these. Click “List” and choose “Transfer URL’s to Blog List for Commenter”.

7. In “Comment Poster” section, tick “Check Links”. There are only two active menus, but now you need to open “notes” or “notepad” and create a new file where you will paste the domain’s homepage URL’s in separate lines (with https and without, with www and without). For example, for http://coronationim.com it will look like this:

  • Save the file and return to Scrapbox.
  • Websites – click “open” and choose file that has already been created (with domains names)
  • INTERNAL – these are URL’s copied before when you clicked “Transfer URL’s to Blog List for Commenter”.
  • Now click “Start Link Checker.”

8. In the new window, click “Start/Recheck”. After checking if your domain already exists on harvest URL’s you will see:

Click “Export” and choose “Export links not found as text file” and save file.

9. Open Google Sheets and create a spreadsheet as shown below:

10. In column A (URL), paste URLs from the file that you saved “links not found as text file” and check them manually. After this, it’s time to start outreach!

How to recognize valuable links worth outreaching

When it comes to outreach, common sense goes a long way. Before getting in touch with websites, it’s best to avoid forums, directories, press releases, spammy websites and most importantly, negative mentions of your brand. Once you’ve settled on sites that are legitimate and relevant, it’s time to get in touch. This is where etiquette goes a long way. Here are a couple of tips:

  • Use https://hunter.io to find the website owner’s email address.
  • In your email, use their first name and make sure your content is customised and relevant.
  • Clearly and concisely communicate the value of what you’re asking for – and how it benefits them.
  • Ask kindly if they could insert a link to your website if they already mention it.
  • Outreach from your domain name – it holds more authority
  • Check back after a few days if you haven’t heard from them
  • Offer additional value if needed – e.g., your expert SEO skills

Just remember that when you’re outreaching, you’re talking to real people. So don’t communicate like a robot or use overly technical language. Simply be genuine, engaging and straightforward.



jaroslaw-sJaroslaw started his career in SEO 8 years ago and since then, has been a part of the evolving tactics required to get success online. Now focusing on Content Marketing and Link-building strategies, he always keeps in mind that quality is more effective than quantity. As a Content Marketing & SEO Specialist at Web Profits, Jaroslaw provides clients with custom campaigns to increase their online profile.

Plumber & HVAC SEO: How to Start Content Marketing

Content marketing is the creation and distribution of your content across several digital platforms. Content marketing is just so necessary if you wish to establish your plumbing brand on digital platforms, increase your sales and grow your customer base. Also, from the Search Engine Optimization (SEO) point of view, content marketing is genuinely so beneficial. It allows you to carry out different ad campaigns in the digital universe, while also being able to engage with your audience on social media. The truth is that content marketing is indeed a must when you are considering digital marketing for your plumbing or HVAC services. Take a look now at a few helpful suggestions if you are unaware just how to get started with content marketing for plumbers or HVAC technicians.

Define Just What Your Goals Are

It is vital that you set up your business goals before you get started with content marketing. Doing so will assist you in answering just what you can do with content marketing. You will then need to create a content marketing strategy to help fulfill your business goals. Just some of the goals you may want to consider include increasing awareness about your HVAC or plumbing firm, generating leads, increasing customer brand loyalty, educating customers about your services and increasing web traffic. Defining your goals will help in the budget planning for content marketing and will also help you to quantify the results achieved. An example is something like this. Your goal might be, over the next three months or so, to increase by 2% on Facebook your social media engagement. In line with this is that you will need to decide just how many content pieces you will require and what the cost will be to produce them.

Identify Your Audience

Your audience is not everyone in the online world. Part of your audience might be disqualified by things like wrong age or wrong geography. This means that you cannot market your services to everyone. By adequately knowing the audience to target, you can create valuable and relevant content that they will be interested in receiving. Correctly handling this will not only help to pitch your plumbing and HVAC services better but will also keep you from wasting any money or time on an audience that is irrelevant. If you have some different target groups, you can create content designed for each of them and promote it accordingly. As an example, if you cater to both businesses and individual customers, you can fashion separate content appropriate to each group.

Analyze Your Current Situation

It is essential that you analyze your current SEO ranking and your social media engagement so that you can determine as to just what should be improved. It will also help you decide if you have sufficient resources and capabilities to execute your content marketing strategy properly. If the answer is no, you might have to consider outsourcing your marketing to a professional firm or perhaps hiring some skilled people to address the situation. You can also check just what sort of content has gained more traffic to your website in the past if any. Getting this done will assist you in planning your future content.

Creating Content

Content can be created by you in the form of videos, images, blogs, etc. Better engagement, particularly on social media platforms, tends to come with pictures and videos. In fact, a good plan is to have some pictures of the quality plumbing work you have done to be displayed. You can also boost your social media engagement with some funny images. When the subject turns to blogs and videos, your audience can be educated with different topics like “choosing the correct HVAC system for your home,” “tips to maintain your drainage system properly,” “what things to be aware of that your HVAC system might need repair,” etc. Also, to help to educate your intended target, it also helps to establish you as a professional plumbing firm.

When you create your content, it is vital you keep in mind the goals of your company. To best increase the awareness of your brand, your reader should want to know just who created this content that they have just consumed. If increasing lead generation is your goal, content should be sales-oriented. You want to get across to the reader the fact that you are indeed the best plumber or HVAC technician available to them. If increasing social media engagement is your goal, creating content that is casual and engaging will get the job done. And here again, the cost of your content will be defined by the goals that you have. If it is educational content you are looking to provide, it is detailed information that you will have to offer. This means that you will have to increase your blogs word count. Also, your video content is going to have to be longer. It goes without saying that with the length of the content being longer, the cost will be higher.

Promoting Content

If your content is not distributed to your target audience, it is useless. This is why you want to promote your content with the aid of multiple digital platforms like online advertising, SEO and social media. More people are going to get to know about your services when you post on social media pages. The awareness of your plumbing brand is going to be increased if you build a good number of followers on a variety of different social media channels. The truth is that when people discover your content and find it useful, they are apt to share it with friends and family in need of your services. In this way, your post will be getting maximum exposure. And to keep your company page on top of their newsfeed, post social media content on a regular basis. Be aware though that it is indeed a time-consuming task managing multiple social media channels. That is why it is highly recommended that you do make use of social media tools whenever possible to schedule your content in advance.

Uploading plumbing or HVAC service bogs on your website is still another organic way to promote your content. To help improve your website ranking, you need to create SEO-friendly content. To get this done, keywords will need to be added that, in a search engine query, your target audience will use. Keep in mind though that the addition of a few keywords to one blog post will most likely not be enough to improve your website ranking. It is so imperative that you continue working on the creation of multiple blogs that are focused on a specific keyword. Thus, you will need to create and upload blogs periodically.

The fastest way for your content to be promoted is through advertisement. That advertising content can be on search engines, social media or other digital media sources like YouTube, etc. It is highly recommended for a plumbing and HVAC firm to advertise on channels like Twitter, Facebook, and Instagram. Each of these channels has a different way of their users being targeted. If in your experience on social media, you have never created ad campaigns, it is best to seek the assistance of a professional social media advertising firm. You can get your website on the first page of specific keywords that you have selected with the aid of Search Engine Marketing (SEM). For your plumbing and HVAC services, SEM is merely a great way to generate leads. But always be aware that you must be careful while on search engines you are managing your ad campaign. Any mistakes with things like adding or removing keywords, geo-targeting, the bid price, etc. can genuinely make your campaign ineffective. You can also lose some dollars this way. The bottom line here is that you should consult a professional PPC management firm unless you have a precise knowledge of SEM.

Measuring your performance is vital to enhancing your content marketing efforts. Doing so helps you to make any corrections necessary. Now that you have these suggestions to guide you, you can get going with the content marketing for plumbers and HVAC technicians that you have been seeking. If you do need further assistance, do not hesitate to get in touch with an expert content marketing firm.

 

Tips to Optimize Your Website and Improve Local Rankings

 

Many brands with multiple locations often forget about the power of local search. Without local pages, a brand might rank well on Google but is likely not as prevalent in local search results. Considering the growing popularity of mobile devices, a localized search is more popular now than ever before. Studies show that 88% of consumers, who search for local businesses daily on mobile devices, call these businesses within 24 hours. Other reasons brands should rank locally include the following:

  • Google favors smaller, local businesses – Although Google’s rankings strongly consider companies historical data and high domain authorities, it also shows favoritism towards brands that are smaller, more nimble, and that are newly popular in a specific area.
  • Geo-targeting gets more leads – Local residents tend to search according to cities, states, or regions on the web. Businesses that target specific locations must optimize their content in order for Google to deliver to their targeted audience.

With this in mind, consider these tips to improve rankings in local search results:

Optimize Pages for Specific Cities or States

Local optimization means focusing the content of each web page to specific city-focused keywords or search phrases. For Google to successfully index content, each local page must have its own URL. A great way to help Googlebot find these pages is by including them in the sitemap. Sitemaps that have pages with content and URLs that are specific to the locations they cater to can help to improve local rankings.

The tactics for creating these pages often depend on the industry and the types of services and products offered. For example, there could be several versions of city-specific pages for each service a company provides that are localized for both content and URLs. Regardless of your page creation tactic, make sure to add other unique details that differ in the location like hours of operation, accepted payment options, and addresses. In addition to organic search, these pages are also likely to show up for branded keywords and will ultimately help to create a better experience for the user.

Here’s a great example from the company WeWork. By clicking on the “Locations” navigation, you are directed to various pages dedicated to a particular location, as shown below.

Speaking of content optimization, making a page geo-specific doesn’t only mean changing the name of the locality, city, or state for SEO purposes. Geo-targeted content, or content that is targeted at a specific website visitor depending on his or her location, is intended for a highly focused audience. To make the user experience exclusive to this audience, the content for each page should be unique to the city or area that it is targeting. This content will help to garner longer tail keywords, such as “[service] in [city name]” that will help the page’s organic search profile. In the above example from WeWork, this page is focused on “office space in Minneapolis.”

Bonus Tip – Locally focused landing pages can be leveraged in paid search campaigns and may help to improve click-through rates compared to non-local pages.

Use Reviews on Location Pages

Happy customers are likely to leave positive reviews, but it’s useless if potential customers can’t see them. An online marketing strategy can include paid advertisements from local listing websites like Google My Business, which also features customer reviews. Also, many sites have seen success by adding a function where users can leave reviews directly on the site. This will not only add content to the page but will also help with adding location-based keywords, as customers describe their experience in different locations.

Take the company Community Tax, for example, which features its testimonials on both its homepage and on a separate testimonials section on its site, encouraging customers to leave positive reviews:

Here’s another example from the company Executive Enterprise, a business management consultant in New York, which uses its Google My Business profile as a way to highlight good reviews from its customers:

Leverage Google My Business

Location pages that are listed on Google My Business have a better chance at appearing in relevant searches for their areas. Providing the complete business information can also enhance their presence in Google Maps.

To ensure visibility for local search results, Google recommends completing the following tasks while listing businesses on Google My Business:

Enter the complete data – Local search favors relevant information, so businesses with accurate data are easier to match with the right searches. The information on a location page can include, but should not be limited to, an updated business address, category, and phone number.

Keep information accurate – Keep in mind: if users don’t always specify a location in search, Google calculates the distance according to what it knows about the business. The more accurate the information, the more visible the relevant searches.

Another perk of using a Google My Business account is that it helps to improve your knowledge graph for branded searches. Let’s look at two examples from the finance industry, the first from Charles Schwab and the second from GuidedChoice:

Notice how Charles Schwab has a general corporate listing. GuidedChoice, on the other hand, shows the location, pictures of the building, etc., likely because they are attempting to target local customers.

Business NAP Should Be Consistent

NAP is an acronym that stands for name, address, and phone number. For SEO purposes, listing information for a business should be as consistent as possible in top online directories, such as Citysearch and Yelp. It’s also essential for a business’s NAP to be consistent in content and format across all media. While Google does have an advanced data normalization capability that allows it to skim over minor inconsistencies in the NAP, it’s vital to try to keep the format as clean and professional as possible for citation building purposes. Therefore, to increase the chance of ranking well, businesses should make standard formatting a practice.

An example of NAP consistency is shown by Atlas Professional Services, a telecommunications firm located in Florida. Besides abbreviations, which Googlebot can recognize as the same, both of its NAPs are pretty consistent on both its Yelp page and on its site.

Local Citation Building

A NAP can also be referred to as a citation. A citation is only complete if all three elements (name, address, and phone number) are present; otherwise, it is referred to as a partial citation. It is valuable because, in Google’s eyes, the mention of a business with its NAP information gets more credit, and the more mentions a business has across the web, the more likely it will rank better in local search results.

Relevant backlinks from these citations are also important for ranking well in local results and can be helpful in ranking local pages on a site. There are dozens of link building tactics, and Jon Cooper from Point Blank SEO provides an in-depth overview of them here. It is infinitely better to have links in citations rather than no links, so try to include links in citations, as long as they are consistent when building them for your business.



Cat Nilsson is the Managing Editor at 365 Business Tips, a site geared towards helping small business owners grow their business. Cat enjoys writing about a plethora of marketing topics, ranging from SEO to social media to content marketing.

State of SEO: Trends to Watch Out for in 2018

As we’re recapping and wrapping up 2017, over the course of which we’ve witnessed a couple of Google updates including Fred, whose habit of targeting low-quality backlinks, worthless content, and excessive ads caused quite a stir, causing numerous websites to experience a huge drop in traffic, it’s time to hear what SEO luminaries predict for 2018.

Although machine learning and artificial intelligence will undoubtedly continue to shape the future of SEO, there are some other trends that don’t necessarily rely so heavily on sci-fi scenarios but will nevertheless have a powerful impact on SERP. Here’s some food for thought concerning your next year’s SEO strategy.

Know your ROI

Although it has become a standard marketing procedure for driving quality traffic to websites, SEO is still perceived as some kind of ghost-in-the-machine process. Many entrepreneurs still don’t get how it works, let alone how to calculate its ROI. According to Rad Basta, the executive chairman of the Hong Kong SEO agency Elevate Digital, this is the main reason why many business professionals are reluctant to invest in SEO. They turn to PPC instead, as this strategy delivers some quick results, while its ROI can be easily tracked. Easy come, easy go is the best way to describe the effects this short-lived approach has on overall branding efforts. On the other hand, with reliable analytics tools and the right metrics, it’s possible to identify the ROI of your SEO efforts and enjoy their long-term benefits. Hopefully, in 2018, the transparency of SEO ROI will convince business owners that this strategy is worthwhile.

UX will matter even more.

Back in 2016, Google revealed that RankBrain would be one of its three most important ranking factors, alongside links and content. Brian Dean from Backlinko says that this machine learning system, which helps Google rank websites by measuring how users interact with them, will become even bigger in 2018. RankBrain will take its cues from dwell time, which is by the way 3 minutes and 10 seconds for a top 10 result, and CTR. This means that if your content isn’t relevant to the search, and if it doesn’t provide unique value to your target audience, you’re toast. In other words, in 2018, user experience will rule the world of SEO.

The rise of voice search

Hi, Cortana, read me these instructions about how to change a flat tire.

A survey by IT research company Gartner estimates that by 2020, almost 20% of all phone interactions will rely on virtual personal assistants (VPAs). If you think that this prediction is way too much HAL 9000-esque, bear in mind that almost 44% of adults and 50% of teenagers use voice search on a daily basis. Naturally, Google as the most popular search engine has to stay on top of the latest tech trends, so the company tweaks its algorithms to provide the best and most relevant voice search results. Barry Schwartz, CEO of Rusty Brick, is convinced that the internet search giant will give webmasters analytics on voice search queries related to their own content, and offer valuable insight into how to optimize their websites properly, as it promised more than a year ago.

Visually rich content will explode.

Forecasts said that 2017 would be the year of video, and that was true. Although 87% of online marketers use video content, there’s still much room for improvement. Marcus Sheridan of the Sales Lion believes that companies will realize the extent to which video is essential for SEO. More than 500 million hours of video watched every day on YouTube make this platform an indispensable part of every SEO strategy regarding driving more web traffic. The fact that as much as 57% of videos watched during the first quarter of 2017 were played on smartphones indicates how powerful this medium is and how much potential it holds for SEO.

Tap into the power of influencer marketing

Teaming up with a couple of influencers from your niche could skyrocket your traffic, and that’s why guest posting should be one of your top priorities in 2018. Building (and earning) quality backlinks is a surefire way to expand your audience and capitalize on targeted referral traffic. All this, in turn, will generate organic links, thus signaling Google that your content is relevant and valuable. Although Google, according to Gary Illyes, the company’s webmaster trends analyst, doesn’t take social media into account when it comes to ranking, the shareability and popularity of your blog posts do impact your ratings. This provides an enormous potential for attracting links, not to mention how beneficial an association with an influencer will be for the overall visibility of your brand.

The domination of mobile

Mobile data traffic has grown 18-fold over the past few years, and this trend will continue in 2018. Companies who don’t optimize their websites for mobile will be hit by Google’s mobile-first index, which has been announced for 2018. Aleh Barysevich, a social media expert, predicts that only fast and responsive websites which offer search-specific, personalized content will be able to make it through the scrutiny of Google’s algorithms and reach the top of SERP. Using conversational keywords will boost your rankings, as search engines will be able to pick up strong signals sent by mobile voice assistants.
The evolution of the SEO landscape in 2018 won’t feature too many earth-shattering events. Instead, it will follow the existing course and fine-tune popular digital marketing trends.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

Better SEO For Roofers: A Brief Guide to Choosing Roofing Keywords

As a roofing business, you must optimize your site with proper keywords for better rankings in Google. Finding keywords for your website is especially true if you’re not working with an SEO service. Then you must know how to do your keyword research.

Finding Keywords for Your SEO

When using Google’s free keyword planner to find keywords for your site, here are a few things you must remember:

Start off by doing a little planning. Here you’ll want to write down all the services you offer including roof repair, metal roofing, torch-on roofing, and commercial roofing for instance. Also, determine who your primary target service area is, but keep it simple and realistic. Think about your address and the city you’re in. Your goal is optimizing a page for each service and location.

Once you’re armed with your list of words and locations, head over to Google’s keyword planner at https://adwords.google.com/KeywordPlanner. You’ll want to enter each of your keywords and phrases here. Make sure you change the location around with each of these. This way you’ll have multiple combinations of the same phrases – some with your address and others with the city’s name. Spend time scrolling through the list looking at what the most buyer-oriented keywords are based on search volume. Make sure each of them has at least 10 per month. Make a list of these keywords for yourself.

Add Your Keywords to Your Content

Now that you have a list of all your keywords it’s time you work them into your content, so you get better Google rankings. Getting your keywords into your content is where the real magic happens. You’ll want to create a different page for each of these keywords. Make sure you don’t overuse the keywords too as this is keyword stuffing, a practice Google frowns on. You only want to use the keywords on the service page they’re relevant to. As you do so, make sure you combine them with city phrases too. For instance, if you have the keyword phrase “best roofing company” and you’re in Vancouver, add the H tag and the phrase “Why we are the Best Roofing Company in Vancouver.”

Here you’ve learned how to find keywords. Optimization is another process in and of itself. However, you don’t want to rush into learning everything all at once. SEO is a process that takes time.

If your roofing company’s website needs help being found online, talk to the roofing SEO experts at Coronation Internet Marketing today.

 

An Introduction To SEO For Mortgage Brokers

Like any other business in the modern marketplace, Search Engine Optimization (SEO) is of the utmost importance for mortgage brokers. You need borrowers in your area to find you when they are looking to choose a mortgage broker, after all. Many brokers are unfamiliar with the technology and algorithms behind Google’s search results, leaving them confused as to where to begin. Thankfully, this guide will provide all of the tips you need to zoom past your competitors on your quest for SEO domination! Let’s get started!

  1. Build Your Company’s Website On An SEO Friendly Platform
  2. Pick The Right Words
  3. Be An Expert In Your Field
  4. Install Free Tools Such As Google Analytics And WebMaster Tools
  5. Keep Going!

1. Build Your Company’s Website On An SEO Friendly Platform

The first step is to have an online presence. If you have been putting off entering the digital arena, know that more and more borrowers are using the internet to connect with lenders. Brokers without an online presence fail to even reach their radar as a result. The website of any mortgage broker should include necessary information such as how to contact you, your current rates, and links to relevant news and updates from the mortgage industry. Pictures and video are also useful tools that promote increased engagement with your content.

Community Lending Centre built on WordPress

The Community Lending Centre is a mortgage broker site built on WordPress – http://bc.communitylendingcentre.com/

Next, you need to choose a platform that can deliver the SEO tools you need. WordPress is a popular option, as it offers an intuitive interface and a variety of ways to make it your own. Building the site will require time and technical expertise, however, so consider asking an experienced colleague or friend to recommend a web designer for you. Whatever you do, don’t try to piece something together yourself if you’re not sure what you’re doing. Your website is a reflection of you, and a messy webpage is frequently worse than not having one at all.

Once the basics of your site are completed, you need to choose a hosting service to host your files on their servers. GoDaddy and Bluehost are popular options. These services are not free, but should not run you more than $4 a month or so.

2. Pick The Right Words

The basic idea of every piece of content you post on your site is to provide valuable information to your prospective borrowers. People are more likely to share content that they found genuinely helpful, ultimately improving your business and SEO ranking.

If you want search engines to understand just how useful your content is, you need to pick the correct keywords. The best way to find them is to do a little homework on what prospective customers are searching for when they’re looking for a lender. Broad keywords are great at improving total traffic numbers, but those customers do not have the highest conversion rates (how many web visitors actually become customers). You’re probably better off focusing on terms with lower search rates but higher conversion rates.

Once you know what words to use, make sure to use them across every part of your site. The HTML title tag, meta description (that blurb that appears underneath every listing in a page of search results), the content itself, and the file name of every picture you post should all include your most important keywords. Just don’t overdo it, as Google will not rank “spammy” content highly no matter how useful it may be.

When your keyword-optimized site is up and running, you should immediately notice an uptick in both traffic and sales.

3. Be An Expert In Your Field

This was alluded to above, but it’s important to come off as a reliable source of information on the mortgage industry. Make it easy for the layperson to understand, as your potential customers are unlikely to have the background in mortgages that you do. Whenever you manage to teach someone something, you are likely to earn their business as well as that of their friends and family.

Providing quality information can also entice other real estate sites to cite you as a source in their work. This usually generates a backlink that Google’s algorithm sees as a vote of confidence in your site, significantly improving your SEO ranking. Even if whoever cited it does not provide a direct link, Google is smart enough to notice the attribution and credit you accordingly.

This means that generating links from trusted sites is nearly as crucial to your SEO efforts as providing quality content. Social media sites such as Facebook and Twitter are considered trusted sites for this purpose, so make sure you have a business account on both with links to your site. You can get other people to share your content on social media by providing interesting real estate information such as the best contractors in your area or your top tips for buying and selling real estate.

Traditional media outlets can also improve your SEO performance. For instance, getting quoted by a local newspaper in an article about real estate tells Google that an extremely reputable source finds what you are doing to be valuable. It is incredibly likely to concur, generating a massive improvement in your SEO ranking.

4. Install Free Tools Such As Google Analytics And WebMaster Tools

Focusing on SEO requires having tools that objectively measure your performance, and Google offers a variety of good ones for free. For example, a program called Google Analytics can provide valuable demographic information about your site’s visitors, including what kind of device they used, most popular pages, and new vs. repeat visitors. This info can be used to fine-tune your site to make it perform even better! Check out this link to find out how.

Google WebMaster Tools runs routine diagnostics on your site to ensure that there are no technical glitches hindering Google from indexing your content. You can also find out what keywords borrowers are using to find your site, adding focus to your SEO efforts. Find out more about how to use WebMaster Tools here.

5. Keep Going!

SEO is never finished, as industry trends, consumer tastes, and Google’s algorithms are all constantly evolving. It is, therefore, best to set aside some time each week to see how your SEO efforts are going, making any adjustments as needed. This will ensure that your digital footprint is always fresh, up-to-date, and appealing to search engines.

Every mortgage lender is on the lookout for new borrowers, and SEO is a powerful tool to start attracting more business. The tips above should have you toward the top of Google’s search results in no time flat!

Helpful And Practical SEO Techniques For Health Benefit Businesses

Search Engine Optimization, or SEO, is a technique that takes a combination of cold hard facts and informed intuition. It is a beast that is running on ever-changing algorithms. Sometimes a feeling and a hunch are as valid as a bunch of statistics. These are just a few ways to achieve a little SEO success for your employee health benefits business.

  1. Choose Your Keywords Carefully
  2. Place Keyword in the Title
  3. Relevant Content
  4. Good Link Navigation
  5. Get External Links
  6. Social Media Keywords
  7. Local Searches

Choose Your Keywords Carefully

Resources that can help you determine the most searched for phrases are helpful. Google Keyword Planner is one such resource. When you narrow down a keyword, put that keyword in a very specific context. Choosing “employee health and dental benefit business” as the keyword will funnel in an audience that is looking to complete a specific action. If you just selected the keyword health benefits it would draw traffic that is looking for any information about health benefits.

Place Keyword in the Title

Increase your organic rating by placing the keyword in the title of your content article. Make sure that title is unique and explains the content. For example, if your page is about “health and dental benefits”, you should have those words in your title. Once the keyword is entered into the query several titles will appear. Market your title to be unique and eye-catching in order to stand out on the list. If you briefly summarize the article in the title, you demonstrate the legitimacy of your content and website.

Relevant Content

Relevant content will help you get the right traffic even if your keyword does not. A lot of times the phrases used within the content will also produce long-tail traffic. Even if your keyword is the best you can select, there will still be competition within that keyword. Solid, competent, and relevant content will help your listing stand out amongst the crowd.

Good Link Navigation

Make sure that your link takes you to an important page on your website. If you select a great keyword and then have a link to a page that has no relevance to the keyword, you will lose that traffic. Do not waste that click. Connect them directly to the most important page of your website.

The more external links that you have the better chance you have to generate traffic. The best ways to get relevant external links are to either ask or use content other website moderators find interesting.

Social Media Keywords

It is important to note the difference between web searches and social media. Searches conducted specifically on social media vary slightly to searches conducted on a web search engine. Make sure to utilize social media as many businesses are actually using social media to stimulate their web engine searches. The effect social media has on the web is growing every day.

Local Searches

Never underestimate the power of the local search. A lot of people will enter their physical location as the search keyword. Simply using your location as your keyword can help narrow down the vast competition presented online.

SEO is an ever-changing beast. Try as many of these pointers as possible to help get more traffic to your employee health benefits business.

6 Simple SEO Tips for Carpet Cleaning Online Marketing

To realize increased traffic and sales from the Internet, your website needs to be optimized for the clients you’re targeting and also for search engines to increase the chances of quickly increasing your sales. In fact, Internet marketing is one of the most effective ways to use when your primary goal is to get more carpet cleaning leads. Being in the field of carpet cleaning, you may at times wonder why internet marketing could be a goldmine for return on investment (ROI). Below are a few reasons to help explain to you why:

Budget-friendly

If we were to compare internet marketing for carpet cleaning to conventional marketing, then you would realize that internet marketing and SEO offers a lower cost per lead (CPL) than it’s opponent, conventional marketing.

Efficient

Have a look at other methods, and tell me who would market your services twenty-four hours a day, seven days a week, without complaining of being tired, or at times not being in the best state for marketing your business. The Internet will market your services throughout the day and night, without getting tired, no matter the time of day.

Flexible

While making use of tools such as email automation and list segmentation, Internet marketing will target potential clients based on where they lie on the customer’s journey so that the marketing is rendered efficient as well as automated.

Other than the above, the Internet will also be a platform for your leads to first do research before making their purchase decisions. All in all, whether you want to get started with carpet cleaning marketing using the Internet, or you need to improve on it, you’ll need to use SEO. Let’s have a look at SEO and what tips you can use to benefit from it the most.

SEO for Your Website

Think about SEO as a technique to attract a large crowd to your business with the hope of turning as many individuals from the crowd as you can into potential buyers or users of your services. In short, the main agenda here is to get web traffic, which will create leads so that you can turn these leads into clients and revenue for your business.

Once used “black hat” tricks used in the past are not relevant now with the rise of Google’s smarter algorithms. Nowadays, making your website easier to navigate and more user-friendly will help your overall SEO. The following are the tips you can use to optimize your website:

1. Easy to use navigation

Strive to achieve clear and sensible navigation for your site. Create a menu item and a page for every service you’re offering, such as “Carpet Cleaning” and “Upholstery Cleaning.”

2. Use Page titles

Let your page titles communicate what your page is all about. In short, try to let the readers and search engines get an overview of what your page is about.

3. Use the most relevant and original content on your site

Have you heard the term “Thin Content” somewhere? Well, that term could be describing what’s damaging your website when it comes to the ranking of your website. “Thin Content,” as far as page ranking is concerned, is content that you may have copied from other sources, or content with a low word count. Strive to achieve at least 500 words for each of your pages, while making sure that all of your content is relevant and original. Failure to do that might result in your website’s rankings decrease in Google’s search results, and you’ll have only yourself to blame.

4. Make use of descriptive alt tags with your images

Adding images to your pages is necessary, especially when you want the readers to have a clearer idea of what you’re trying to explain or sell. Unfortunately, search engines can’t “see” pictures in a detailed way as we humans do. They need to read what the images are about, which is why descriptive alt tags are necessary. Plus, those with visual disabilities use screen readers to audibly read web pages and image alt tags to describe what the images are.

5. Study your inbound links

These are the links to your website that are posted on other websites. You need to examine the links for authority and relevance by making use of platforms like SEMrush for analyzing links and more.

You may also decide to join your local Chamber of Commerce which may offer you a link to your website. Local Chamber of Commerce sites have good authority and relevance for the area where your business located. After you’ve joined a chamber and paid the required annual fee, they will likely list your site on theirs. Such a strategy may be a worthwhile considering all the click-throughs you may get from that one single source.

6. Use Meta Descriptions

Meta descriptions inform visitors and search engines about what your webpage is all about by placing descriptive pieces of information on each page, which appear on search engine results pages. Make use of Meta Descriptions to complement the use of things like page titles.

The above tips should help you to get started with your Internet marketing and SEO activities. Make sure that you are also informed about other factors including keywords that are related to your industry and location of your business.

The Essential Guide to SEO for Condo Sales

essential guide to seo for condo sales

Over 90% of potential home buyers use the internet to search for their ideal house. With more and more people turning to the internet to search for condos, websites are easily the most useful source for home buying information. In fact, 86% of people looking report that sites are where they get most of their knowledge and 44% make the internet their first stop in the home buying process. Real-estate related searches continue to increase providing realtors with an abundance of opportunities. Realtors cannot afford to miss out on the potential traffic, so SEO is now more critical than ever.

Increasing traffic for condominium related searches starts with using SEO on your website. Focusing on the features below, any condo sales website can capture more traffic than they ever imagined.

  1. Target local keywords
  2. Include blog entries
  3. Use photos and videos
  4. Use a responsive design and go mobile
  5. Get listed in directories
  6. Optimize your bio on your broker’s site
  7. Incorporate social media
keywords

Keywords” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

1. Target Local Keywords

More than 69% of internet shoppers start their search with a local keyword phrase like “Las Vegas condos.” People prefer to work with someone local first and only expand their search if necessary. While many realtors can service several areas, it is best when you start your website to focus on your local area. You want to optimize your site for search terms like:

  • (your city) condos
  • (your city) condos for sale
  • (your city) condominiums
  • (your city) high rise lofts

You want to place these throughout your website so you can organize your pages in the following manner: Las Vegas Condos for Sale, Las Vegas Condominium Testimonials, Living in Las Vegas High Rises and About Finding Las Vegas Condos. Within each of these pages be sure to include local keyword targets in content that will be useful for a potential home buyer.

You also want to make your website a resource, providing information the buyer may need. Under the “Living in Las Vegas” section you can include details about local school districts, median income, public transportation details and any other useful statistics they may want. The more targeted your site is, the more traffic you will get and keep.

Remember not to be too general because you will get more traffic with a phrase like “Las Vegas Condos For Sale” than you will for “Southern Nevada Condos For Sale.” You can use broader keywords once you have established good traffic to your site, but your initial approach needs to be strictly targeted.

Many realtors and brokers use IDX (Internet Exchange Data) for real estate listings which are great for users but will not impact search engine rankings. These listings are usually rendered with jQuery on a subdomain that appears off the main site, which means Google will not index the content as part of the site. To avoid this problem, be sure to add extra unique content to your listing pages such as additional facts and features about the property, videos, photos and pieces from your testimonials page.

blog

2. Benefit of Blog Posts

Given that real estate agents typically represent hundreds of listings at a time, there are always those favourites that realtors are very motivated to sell. For these specific properties, one way to increase traffic is to include blog posts. Each post needs to target the property directly by address so potential condo buyers will be drawn right to it when searching. Essentially the property address becomes your keyword, so you want to include it in all the right SEO places; meta description, title tag, content, photo tags and photo filename.

When it comes to the blog content, keep it close to 500 words and keep it unique. You want to describe the condo’s features on top of the standard description. Search engines expect to see these home descriptions, so you are not going to be penalized for duplicate content. To get that higher ranking, however, you need to have original and unique content.

3. Photos and Videos

vegas condo scene photos

Example of how a site includes photos with listings – Courtesy of http://www.vegascondoscene.com/

Websites always benefit from photos and videos because of the ease with which way they engage users. Real estate websites especially help because browsers love to see pictures and especially enjoy virtual tours of the home. You can also include testimonials in videos as a unique way to present information. Anytime you sell a condo, be ready to capture a testimonial from the happy new buyers. The best time to ask for a review is after the papers are signed, and they are holding the keys to their new home.

4. Go Mobile and Off-Site

smartphone

Everything today is mobile which means even condominium buyers are searching for houses on their phones and tablets as they wait in line or for an appointment. Statistics show that 89% of new home shoppers use a mobile device when house hunting and there has been a 300% growth rate in real estate related searches done on tablets over the past year. Mobile applications and devices allow people to search from the comfort of their home as well as when they need to pass the time. Think of the traffic you could be missing out on from this mobile world.

The commonly searched for information regarding condos includes:

  • Contacting a broker
  • Comparing prices
  • Getting directions to a building
  • Getting general home information
  • Reading reviews
  • Looking for a listing agent
  • Researching mortgages and lenders
  • Watching videos about a property

You want to make your website mobile, and the best recommendation for this is to use responsive design which is Google’s preferred configuration. You also want to look into optimizing more than your website. You can also take steps to increase traffic off-site such as optimizing your bio page on the agency’s site, getting listed in directories and using social media platforms.

Rolodex™ 67236 Rotary Business Card File

5. Listings in Directories

It is well known that real estate directories get a lot of traffic, so you need to be listed there. The following real estate sites have directories for realtors and are currently the most popular on the web: Trulia (277 million page views in one month), RedFin, Zillow (498 million page views in one month) and Homes.com. There is a lot of traffic out there you want to snag.

Biography” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

6. Optimize Your Bio

Realtors that work with an agency usually have a page devoted to them as part of their brokerage website. It is not always guaranteed that a sub-domain can rank for local keywords but this page is great for selling your name. You want to make sure you present yourself well because people will Google your name. Using your full name in the title tag is recommended as well as in the meta description. The difficulty comes with the fact that you do not have complete control over this domain so make sure you find out exactly what you can change. Along with ranking your name, you can upgrade your bio by providing a link to your site.

social media

7. Take Advantage of Social Media

Social media is the best way to meet people and establish business relationships. Not only can you make new contacts but you can strengthen old ones. Realtors with active social media accounts can interact with clients daily. You gain access to a broader set of individuals the more platforms you use; Facebook, Twitter, Instagram, and Pinterest. When people link to you through social media and follow you, it shows trust which will benefit your chances of developing new contacts and potential clients. Realtors benefit significantly from Pinterest and Instagram accounts due to the importance of videos and pictures to the real estate game. So use social media strategically to your advantage and be sure to use those hashtags anywhere you can.

SEO Tips for Property Management Firms

 

SEO is critical to the success of any property management firm, so it is essential to look into better online marketing strategies for your company today. There are several SEO techniques out there that can improve website traffic and business, but there are three that are essential for your success.

#1. Menu Items

The layout of your front page tells users a lot about you and first impressions are lasting. You want this page to be clean, clear and straightforward, especially the menu items. Ideally, you want four essential menu items; Owners, Tenants, Property Management Services and Realtor Referrals. Your goals are to increase your rankings by reducing the bounce rate and increase the time spent on your page.

You want to provide information for any potential tenant, agent or client that comes across your site. When you guide each visitor easily to the section they are interested in; they are less likely to leave. You can have other menu items such as media relations, which are popular but be sure to keep them on sub-menus because the first page needs to be clean and concise.

#2. URL Structure

You need to develop a strategic URL for each of the pages on your site, and they need to be descriptive and consistent. When your URL makes sense, search engines like Google can find it easier, so you don’t want a URL that does not make sense with irrelevant wording.

The example below shows what your sales landing page URL would look like if you were a property manager in Gilbert, AZ.

phoenixpropertymanagementcompany.com/cities-served/gilbert/

Your landlord’s page would, therefore, have a URL like this:

phoenixpropertymanagementcompany.com/red-hawk-landlords/

#3. Landing Page

The landing page is responsible for converting visitors into leads or clients. This page needs to be amazing if you want to increase your business opportunities. Six items absolutely have to be included on this page to beat out the competition and appear more attractive.

  1. Title: This might seem like an obvious one, but you would be surprised how many landing pages do not have titles. This is a vital thing for good SEO. If you are a property management company in Phoenix, you want a title that says “Phoenix Property Management” in big letters for everyone to see. Users and search engines need to know what they are looking at.
  2. Phone number: If you want increased business, people need to be able to reach you. Don’t hide the number off to the side or way at the bottom; put it right under the title and branding.
  3. Email: Provide a way for people to reach out through email. All you need is a simple form with four or five fields. Remember that more extended forms can try a person’s patience and turn potential business away. Ask only for the necessary information so they can provide what you need quickly without getting upset.
  4. Value propositions: Include a list of 5 or 6 reasons that your company is the best. You want to make sure you stand out from the competition so put your best value propositions out there for potential clients to see. It is better to speak of “Benefits” such as “We will rent your property fast” rather than “Features” like “Aggressive Marketing Strategies.”
  5. Testimonials: Use both the feedback you get from clients or tenants as well as reviews posted on Google and Yelp.
  6. Video: Include a video that proudly states why people should work with you. The property management industry thrives on relationships. You can help people get to know you better through a friendly video posting. Be assured that people will do their research so this will go in your favour regarding gaining trust and more clients.