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How To Get More Traffic From Uncontested Keywords

uncontested-keywords
Sounds complicated, right? Wrong. These days, most highly searched terms have become too hard to rank for. What if there was a way to target niche terms yet get more traffic in the long-run?

This article aims to show you how targeting niche, long-tail keywords could be what your business needs to succeed. Forget those highly competitive terms and make yourself a micro-niche, long-tail expert.

How can targeting terms with fewer searches be better?

This one does seem hard to make sense of at first. But that’s until you start thinking about simple cost-benefit analysis. Yes – those broad, highly competitive terms do give you more visitors. But they’re also much, much harder to rank for.

Research shows that if you’re not on the first page of Google results, you might as well be nowhere.

That’s right – 11th place on Google might only return you about 1% of the total monthly searches for that term. In stark contrast – 1st place on the first page could net you a whopping 34% clicks.

Now think about how many people are trying to rank for those terms with hundreds of thousands of monthly searches. Some of the competition will have budgets of thousands. It can be hard to compete. Thankfully, there’s an alternative.

Instead of targeting those highly competitive terms and ending up nowhere near the first page of results, you can be more productive by making yourself an authority for terms that are much easier to rank for.

Forget those terms with 100,000 monthly searches and try looking at something with around 10,000. These terms should be much easier to rank for.

If you can get to the even just 2nd place for such a term – you could see 1,700 clicks according to the stats we already looked at. 17% of 10,000. Compare that to 1% of 100,000. That’s 1,000 hits. This doesn’t even include the theory that these niche terms should be much easier rank for as they’re simply not as highly contested. You could throw up ten targeted niche sites in the same amount of time it could take to rank for one long term.

So how can you fine-tune these terms and give yourself an easier route to more traffic? With long-tail keywords.

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What are long-tail keywords?

Instead of only targeting “keyword” – try adding something at the beginning or end of the term to filter your results. One good example is “smartphone.” That’s a highly contested term with a huge amount of traffic.

Well, what about “Sony smartphone?” Or, you one step further: “Sony Xperia smartphone.” You can take this example as far as you like to try and give you the results you’re looking for. How about “refurbished Sony Xperia smartphone review.” That’s probably too niche even for this example, but you get the idea.

The great thing about long-tail keywords is that you’ll be able to set yourself up as an authority on EXACTLY the thing your visitors are looking for. This will already put you a step ahead of the competition.

What are some good long-tail keyword additions?

You want to try and use “active” keywords that people use just before they’re about to buy something. “Review” can work well, and so can the current year. People like to add the year to their searches to find as relevant information as possible, as the internet has lots of old reviews out there. Make sure you update it when the year changes.

Even things like “scam” can work. This suffix might seem counter-intuitive and negative – but people use this search when they’re close to purchasing but just want to make sure the product is legit before they do so. If you can be there to reassure them, you could make a sale quite quickly.

One of the best useful keywords to use for highly filtered traffic that’s super-close to making a purchase is “discount.” People only use this when they know they’re going to have to pay something, but they want to see if they can make a saving. If you can be there to offer them the discount they’re looking for – you could make the sale.

Try avoiding long-tail additions like “free” or “download.” Those are for people who are looking for a free ride and aren’t about to spend any money. Don’t waste your bandwidth on them and fine-tune your results by only targeting visitors who are motivated to spend money.

By targeting long-tail keywords, you could set yourself up as an authority in many micro-niches in a fraction of the time it takes to rank for one competitive term. Combine that with the highly motivated visitors you’ll be getting – and you can see how long-tail keywords could be what your business has been looking for.



peterPeter has a strong background in internet marketing and enjoys sharing his knowledge with those just starting out. He also writes for a private tuition service, Smile Tutor.

 

 

 

The Importance of Building Quality Links in 2017

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Most people wonder how exactly quality link building can help a business nowadays and why should someone put so much effort into creating a quality link. The simplicity of the answers usually eludes people, you invest in a good SEO campaign to rank high with Google, and they consider quality links to be one of the most important factors in website ranking. It is that simple. Today, marketers focus on quality because it produces better results than quantity and it is a mark of an organic link building.

Furthermore, the rule of “get as many links as possible out there” no longer applies, as Google punishes website that tries to spam the Internet with many broken links. The fact of the matter is, if you want to make the best out of link building and generate more traffic back to your website, as well as improve your reputation, you should focus on building quality links. Here are a few reasons why building quality links are important in 2017.

Drive More Traffic

It is a well know fact that link building drives traffic to a website, but it is not as simple as it sounds. A few years ago, you would only need to produce any number of low-quality links and get them posted wherever you could to drive traffic. Now, it is about what you post and where that is important. You will drive more traffic from a quality link that is posted on a popular website with a good reputation than you would from a low-quality link posted on some unknown blog with low rankings. That is why it is essential that your links are backed by quality content that is relevant and informative to your niche and that you focus your link building on websites and blogs with good domain authority.

Quality Content Marketing

Honestly, excellent content is the key to creating quality backlinks and the key for landing them as well. If you supply great content, your odds of pushing links on popular websites and blogs will significantly increase. However, you cannot create random content and hope for the best. In fact, the more relevant, informative, and entertaining your content is the more likelihood that it will be widely accepted.

What matters more is that backlinks and content marketing coincide together, as content helps land backlinks and backlinks help promote content. That is why it is very important for your content to be spot on. Content that works best for backlinks is the one that has visual assets, list posts, original research, and data, as well as in-depth guides. If you want to score a quality link on a quality website, you will have to design your content well.

Quality websites expect your content to have images, videos, charts, infographics, and other visual assets. Just make sure you avoid silly mistakes such as large images that will make a mess. A straightforward and free image resizer can sort that out adequately. After all, the quality of your backlinks is crucial if you want higher rankings.

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Improve Your Reputation

One of the most important factors in determining the quality of the link is the page authority of the domain that links back to you. To put it simply, the more authority or credibility a page has, there will be a bigger impact from a link back to you. That means that if you manage to create a quality link that is good enough for a website that has an active community to link on their page, you will get better results and your reputation will increase as well.

Favorite websites do not link back to just anyone and you being on their page means you are worth checking out. The more credibility you generate from your link building, the hirer your website rank will be, but to manage to get links on useful websites and blogs your links must have adequate quality and a low level of spam.

Quality over Quantity

If you want to increase visibility and improve the presence of your website, then you want your website to rank high. And to do so, you will have to put some effort into quality link building. Quality links are not just important for promoting your website, but for building a good reputation and a name for yourself as well.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

 

 

 

Interesting Facts about Google’s Algorithms

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Google makes use of algorithms for determining website rankings on search results. Whenever someone is searching for something on Google, the algorithms will be swinging into action. They would be reviewing trillions of pages for locating the precise information for the searcher. They would be completing the entire filtering exercise for you in just a few seconds.

In this context, you must understand that algorithms do not merely read the specific web page content before deciding if it actually answers your query, they would be checking how recently the information has been posted, if there is any possibility of being spam and also, if the location seems to be relevant to the searcher.

All these factors are crucial if you are attempting to rank the website. If you want your SEO campaign to succeed, you need to fully understand the working of Google algorithms. Understanding the role of Google algorithms is the key to SEO success. Here are a few facts about Google’s algorithms.

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Hummingbird Is the Name for Google’s Overall Algorithm

Google’s overall algorithm seems to be having one and only name ever since Hummingbird was introduced in 2013. If you have been keeping track of all the Google’s algorithm changes, you must have noticed some truly colorful names that have been assigned to them such as the Penguin, Panda, and Pigeon and many such names.

But all those names were meant for the updates to the algorithm that is referred to as the Hummingbird, today. Hummingbird was created for making search results on Google faster and more precise.

Search Engine Land has come up with a wonderful analogy while describing Hummingbird, the overall algorithm. According to SEL, Hummingbird is supposed to be a recipe that has hundreds of ingredients. All these diverse ingredients would be put together by Hummingbird to determine the efficacy and quality of trillions of pages existing on the Internet and how effective any one of those pages would be for answering your precise search.

Algorithm Modifications Take Place Over 500 Times in a Year

You may only be aware of just a few Google updates taking place every year. But in reality, you would be astounded to learn that there are over 500 changes made to the overall Google algorithm every year. As per the statement released by MOZ, the hot favorite SEO community, Google actually makes over 500 changes to its algorithm during the course of the year. And these modifications would be including numerous minor changes which mostly remain unknown or unheard of, to most of you.

Why does Google introduce so many changes? It does so to respond to the demands of a rapidly expanding Google user base. To cater to the needs of this vast and diverse user base, Google comes up with numerous algorithm changes frequently. Hire the professional services of any reputed SEO company for effective SEO solutions.

The Secret behind Google Dance

You must have heard about Google Dance. If you do not know anything about it, first of all, you should understand that it does not involve any dance as such. This was a term used for referring to sudden changes in SERP rankings. The term was originally coined by WebmasterWorld and it went on to assign geographically-inspired terms such as Boston dance in February 2003 and even Florida Dance in the same year. However, Florida was supposed to be the last noticeable dance in 20003. It is at the end of the year 2003 that Google consciously quit making significant updates to the algorithms each and every month.

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Page-Rank Derived Its Name from Google Co-Founder Larry Page

Page-Rank was introduced for determining the importance of a specific web page with emphasis on both quality and quantity of links. In Search Engine Optimization, the websites having a relatively high page ranking would be selected by webmasters for link building. This technology came to be named after Larry Page, Google’s Co-Founder.

Conclusion: The Human Touch & Human Intervention

It would be wrong to assume that Google is 100% dependent on technology for determining the quality and efficacy of search engine. There is clear evidence of the human touch. Google is known to have hired human specialists or evaluators for determining the quality and efficacy of results for diverse searches. The search experts would be following some specific guidelines. These effective guidelines are explored by digital marketing specialists for discovering important elements for maintaining search quality.
Algorithms could be real fun. However, with such a colorful history behind it, there is surely more drama coming up.



Sujain Thomas is a freelancer, blogger, and most importantly SEO specialist attached to a private SEO company of repute in Boston. She is an avid blogger and a source of inspiration and authority for budding
SEO experts.

 

10 Tools To Improve Your Guest Blogging Results

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From sources of inspiration to creating high-quality social images to accompany your post, there is a multitude of free and paid tools that can be used to improve your guest blogging campaign. While we certainly don’t advocate the automation of guest blogging, because this quickly crosses the line into a spammy and unethical territory, there is nothing wrong with using some of the tools available to you. By reducing the time it takes to manage multiple spreadsheets, install Outlook add-ons, and unaccepted recirculating pitches, you can concentrate more of your personal resources on creating high-quality guest posting content.

So, below we have put together a list of 10 of the most useful tools;

Tools that we use, every day, as part of our guest blogging campaigns.

AnswerThePublic

Finding inspiration for new posts can be difficult. You don’t want to send rehashed versions of the same articles to multiple sites, but after you’ve pitched a few blogs, you quickly run out of ideas.

Of all the content inspiration tools out there, AnswerThePublic is the one that we return to most often. We use it for writing our blog posts, for finding buyer keywords, and we use it to ensure that we’ve covered every single base with web page content. We also use it for guest blogging.

Only add your keyword, and hit search. AnswerThePublic will then provide you with a list of relevant questions about that topic. We don’t tend to use the visualization tab, which is selected by default. Instead, we click Data so that we are presented with a list of questions. Choose one question, create an FAQ style post, or just use the results to spark some content ideas.

BuzzSumo

Want to know what readers are sharing on social media about your niche? BuzzSumo is a great tool for exactly that purpose. Although many, many tools are part of the BuzzSumo suite, we primarily use it to determine popular topics and even to help us come up with blog post titles.

Enter your keyword, with quotation marks, and then hit search. You will be given an extensive list of posts that include the number of shares they have experienced on different social media accounts.

Ahrefs

Ahrefs is probably the most widely used SEO tool that we have, and while it isn’t free, if you are conducting any ongoing SEO campaign, it is worth the investment. We use it to measure the quality of a guest blog site to determine whether it is worth pitching.

You can see whether a blog has any traffic, whether it has suffered any penalties that might be passed on to you, and you can also use it to determine the most popular posts that have appeared on a blog. This gives you great information to share with the blog owner – right; they probably know which there most favorite posts are, but by showing that you do too, you also show that you’ve put some time and effort into contacting them.

SEMRush

One of the biggest challenges in guest blogging is finding a steady stream of high-quality blogs that we want to publish content on. SEMRush may not be the first tool you think of for this, but they have a new SEO Content Tool. The tool is still in Beta, but enter a keyword, and SEMRush will display a mass of information, including a list of sites where you should try and get a link from. This will often include blogs that accept guest posts, reducing the time you have to spend mastering Google search queries.

Guest Post Site Scraper

We aren’t usually fans of scrapers and scraping tools. In the case of website scrapers, they tend to end in a list of relatively low-quality sites, but if you use it correctly, then the Guest Post Site Scraper will provide you with an extensive list of websites that use your keywords or are based on your topics, and that actively encourage guest post submissions. If you do use this tool, be sure to check the quality of the sites before you go submitting work to them.

BuzzStream

When it comes to pitching websites, you will find that some site owners answer straight away. Some take days or even weeks to respond, and many will never respond at all. You can significantly improve your acceptance rates simply by following up on the pitches that you send. A spreadsheet will do the job, but BuzzStream arguably does a better job, and it does it in less time. You can even use it to find sites. It displays the email or contact address of any site that you find, and you can set reminders so that you email the site owner again in a few days.

Moz Toolbar

Writing a guest post should take time. The more effort you put into it, the greater the results you will reap. However, because it can take hours to create a high-quality post, find a list of sites, and then pitch your idea, you should ensure that you are getting the most from every post that is published. For this reason, you should measure the quality of a site before you try pitching them an idea. Moz offers a Domain Authority (DA) and Page Authority (PA) of every website and web page online, and these metrics are considered the industry standard for this kind of purpose. We are asked for sites with a minimum DA of 20.

SharesCount

It is important not to overlook the power of social shares as well, and the past social performance of a blog’s posts is a reasonable indication of how well future posts will perform. SharesCount is a straightforward and useful tool that tells you how often a post has been shared on the major networks and is a simpler alternative to BuzzSumo and other tools. Paste the URL and click Enter.

Pixabay

Some blog owners receive hundreds of pitches every week and must spend more time trawling through submissions than they would spend writing the posts. It stands to reason, then, that the more work you do for the site owner, the greater the chance that they will publish your piece. Add images to your post. Use screenshots where applicable, or use royalty free, stock photos and illustrations. Many websites offer this kind of content, including Pixabay.

Canvas

If you want to go the extra mile with your submission, then you can create better quality images. Use the photos and illustrations you gather from Pixabay and other sources, edit them, and add text and other items using Canvas. Canvas can be used to create stunning infographics and hero images, as well, but it is a quick and simple solution to creating social sharing images.

Using the tools above you can increase your guest blogging performance. You will be able to find content ideas more easily, judge the quality of sites that you publish to, and even incorporate images. You can track your results, and you can use the information that you gather to make further improvements in the future too.


Matt1Matt Jackson is a freelance content writer and guest blogger. He manages dozens of campaigns, crafting high-quality content, and submitting to beneficial blogs to gain exposure for websites around the world. Visit brandingmedia.co.uk for more information on Matt’s services.

Elements of Good Web Design for Marketing Purposes

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If you own a small business or offer services of a commercial nature, chances are you have considered taking your business online. Perhaps you have already done this and set up your website in the hopes that clients will notice it and contact you with orders. In today’s scenario, more and more marketplaces are moving online. Brick and mortar outlets and offices just cannot hope to compete with e-commerce. The reach, flexibility, and opportunities that the digital medium offers are unbeatable. Are you satisfied that your website will be able to cut through the competition and grab the attention of your customers? Does your website have those magical ingredients that can turn it into your most efficient marketing tool?

Industry observers note that e-commerce is helping smaller businesses narrow the gap between themselves and the bigger established players. Why miss out on this golden opportunity? This guide is here to tell you why your website should be the focus of your marketing campaign and what the right mix of web design elements can do to completely turn around your game.

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  1. Faster Is Always Better: Who doesn’t love websites that load at lightning speed? Clients have little patience and time to wait for content to load. Optimize graphics for speed and streamline your design by cutting out unnecessary clutter. Resist the temptation to indulge in fancy gimmicks; keep it clean, simple and fuss-free. A speedy site is guaranteed to translate into bigger business for you.
  2. Create A Credible And Professional Look: A purposefully goofy look works in some cases, but unintentional tackiness makes everyone cringe. It can reflect very poorly on your reliability as a service provider. One way to rectify this and create a relaxed, confident look is to add plenty of visual breathing space and make the text easy to read. Also, ensure that you banish click bait and targeted advertising altogether.
  3. Constant Updates: A well-maintained and up-to-date website bespeaks commitment and reliability. Need we say more?
    Security: Assure customers that their information will be kept confidential. If your website is going to incorporate a payment portal, then make sure that it is mediated by a trusted and internationally recognized third-party like PayPal.
  4. Analytics And Search Engine Optimization: Any website should be backed by solid analytics. This is the tool that lets you measure performance based on quantitative indices. What pages draw the most traffic and what sorts of visitors are viewing your site? What are their interests? Having this information at your fingertips helps you tailor your website to target your coveted customer base directly rather than throwing things into the void and hoping that they stick. It is worth investing in a dedicated team to care for your SEO needs.
  5. Compelling Content: Create content that should be able to draw viewers on its merit. If you run a cosmetics business, it could be a very good idea to set up a blog section on your website and invite guest bloggers and industry experts to do informative pieces on a regular basis. Invite clients to review products they love. Introduce videos, vlogs or even contests for readers to participate in.
  6. Leverage Social Media: Following on from the previous point, your website should be closely tied with social media because this is the primary portal through which you can access clients and be seen by them. Video content and customer images can be shared through platforms like YouTube and Instagram to boost visibility, get everyone talking and your website trending.
  7. Create A Mobile Version: Nowadays, most customers are looking to access websites on their mobile phones. Websites not optimized for mobile usage appear shoddy and glitchy on smartphones. This can put off potential clients. Better yet, if you feel the investment is justified, create a dedicated app.
  8. Solid Customer Support: Nothing beats immediate and sensitive customer support. Set up a clear channel through which clients can get in touch to discuss their concerns. Offer consultations through chats. Happy customers will leave you glowing recommendations that are sure to go a long way towards building trust and helping you carve a foothold in the industry. Customer satisfaction converts one-time orders into lifelong relationships.

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We understand that owners of businesses often have a variety of pressing concerns. They may be understaffed and struggling to break even or garner a regular clientele. They may be facing stiff competition in their industry. Amidst these everyday struggles, shelling out real money for stellar web design isn’t on the top of everyone’s priority list. Unless they are backed by a savvy marketing team, they tend to grudgingly fork out the smallest possible portions of their budget for barely-adequate websites.

We are not here to convince you to drop a fortune on getting yourself a great website. A hefty price tag doesn’t equal quality. What you must do, though, is ensure that the task is handed over to a trusted professional with plenty of experience. Smaller web design companies like Hashtag17 are more focussed on individual projects and offer the same quality at more competitive price points. A rule of thumb is to take a look at the company’s portfolio and peruse customer testimonials to satisfy yourself that this is the right choice for you.

The next and most important step in this process is to formulate a plan as to what you want your website to do and communicate. How will it embody your company’s philosophy? If you don’t have a clear sense of how to achieve this, try looking for what you would consider as excellent examples of web design for marketing. Share these with your designer and let them bring your vision to life.


meenakshiMeenakshi is the cofounder of Hashtag17 and coordinates with customers on their projects. She is very passionate about web designing and user experience. She also loves to micro monitor each project the technology team works on and ensures that the company’s clients are ecstatic with the output. 

A Detailed Guide to Advanced Search Operators for SEO

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First things first, Google gets as much as about 78% of worldwide search volume, which makes it the biggest source of organic traffic. Perhaps so much so that you wouldn’t even want to bother with another search engine in most cases.

However, over the past few years, Google has gotten extremely stringent with SEO. If you’re aware of the recent SEO trends, you likely know that Google is penalizing sites with shady SEO practices more aggressively than ever before.

This certainly calls for some quality and well-thought-out SEO strategies, as those typical SEO tools are no longer going to cut it. So without further ado, let’s walk you through some highly advanced search operators that may turn out to be extremely useful in coming up with sophisticated SEO strategies that are both safe and efficient.

Advanced Search Operators

Allinanchor: This search operator is going to pull up all pages that are linking out to sites using a particular anchor text. For example, “all in anchor: Best SEO Company” is going to return pages that are linking out to sites using the words “best SEO company” as the anchor text.

Allintext: This is something you can use to find pages that contain particular words in their text. For instance, searching for “allintext: SEO checklist” is going to get you results that include the words “SEO” and “list.”

Allintitle: Similar to the above one, this search operator would return pages that have particular words in their title.

Allinurl: This will help you find URLs containing particular words.

Author: Google will only show you results from Google Groups that are newsgroup articles written by the author you’re searching for.

Define: This search operator is similar to the above one but would help you get definitions for what you’re searching for.

Intext: This is related to “allintext,” but has a slightly different use. For example, if you search for “Rand Fishkin intext: SEO” (without the quotes), then you would get results that mention SEO in the text, but “Rand” and “Fishkin” may not necessarily be referred to in the text.

Intitle: Similar to the above search operator, this helps you find results with specific words in the title, while the other words that you do not put after the search operator may be mentioned anywhere in the article.

Site: This search operator would allow you to restrict the search results to only the site you put after it. Example: “SEO tips site:getplusfollowers.com” (without the quotes) would only get you results that talk about social media tips from getplusfollowers.com.

Inurl: It works the same way as intext and intitle do, pulling up results that contain particular words in the URL while the other words that are not put after the search operator can be anywhere in the article.

Link: This search operator will only return all pages that link to a particular site. However, if you’re trying to find the external links to a site, you can use the “minus” search operator along with the “link” one.

For example, if you search for “link:google.com -site:google.com” (without the quotes), you would only get external pages linking to google.com, and not the ones from Google’s site.

Finding Link Building Opportunities

The beauty of these search operators is that they make it incredibly easier and efficient to find great link building opportunities, which can otherwise be very time-consuming and a downright tedious task. The infographic talks in great detail about how you can go about using these search operators to find link building opportunities.

Advanced Google Search Operators
Created by SEO Optimizers


brandon-gpBrandon Leibowitz, owner of SEO Optimizers, has been involved with digital marketing since 2007 with an emphasis on search engine optimization. He runs a sports blog as well called shralpin.com. His knowledge and advice has helped countless people improve their online presence.

How to Capture Viewers via Video Marketing

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The Significance of Video Storytelling for Your Brand

Astounding. Proliferate. Explosive.

These are just a few of the words that have been used to describe the significant increase in online video consumption in the last five years… and there are no signs of it slowing down.

In 2016, 3.4 billion users are viewing, uploading, sharing, and liking online video content. There is nothing small about this data. According to DOMO 2016 Data Never Sleeps 4.0, for every minute of the day:

You simply cannot ignore these numbers. They prove that videos have got to be a key tool in your company’s marketing toolbox.video seo

The Importance of Brand Marketing via Video

Video offers a rich, immersive experience to viewers. It is an ideal medium for quickly explaining your brand’s origins and sharing your brand values. This is important because knowing the story and mission behind a brand builds a foundation of trust between a company and its customers. Without trust, customers won’t click.

The number one thing to remember about video storytelling is that your story is not actually about your company. It’s all about your customer.

For example, how does your company’s story relate to or affect your client? Why do you do what you do? What can you offer your customer that no other company can?

When you answer these questions in a readable video format, viewers can see faces and reflect on personal mannerisms. They can hear voices and emotionally respond to correlating music. They can get a complete sense of who you are and how you can help them.

Creative Video for Social Sharing

There is no one right way to use a video as promotional material. However, the most effective way could be via social sharing. When you offer a video that is fun, unique, relatable, and engaging, your brand followers will want to share it with their friends. Those friends will share it with their friends, who will share it with their friends. And with more and more video getting shared on social media (Facebook live being a big one), a video is becoming more of a real-time way to connect with your customers.

Here are a few suggestions to get your creative juices flowing:

  1. Create animated stories
  2. Highlight a humorous situation related to your industry
  3. Make a how-to video
  4. Interview guests
  5. Offer a challenge
  6. Tell a personal story
  7. Shoot a short documentary
  8. Film video testimonials
  9. Show what goes on “behind-the-scenes”
  10. Educate your viewers on a product

    gary vee social sharing

    One of Gary Vaynerchuk’s viral videos that gained up to 12,000,000+ views and 4000+ shares

When you regularly offer people interesting and useful information, you are enabling a long-term relationship to form. This benefits both parties when customers gain confidence in your brand, and your brand will have the opportunity to satisfy your customer’s product or service need. It’s a win-win situation.

Why You Need To Produce Video Data

You see the videos on every platform you visit, and you see the numbers of the video data that is being consumed.  If you fall short of producing video, you might be losing out on some potential business. These days, without video, your company is missing the boat. Don’t let that happen to you. Use powerful and entertaining videos to share your message and increase your sales.

video search engine optimization


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.

19 Reasons You Should be Talking About On-Page SEO

on page seo

Many people understand the power of off-page SEO where links or citations are built.

However, what about on-page SEO? This would relate to internal strategies to optimizing your work for Google and other search engines. Wasn’t there a recent crackdown so that targeting keyword density and other such methods is now taboo?

While this may be true, webmasters can still gain great value from implementing core components of on-page SEO strategies. Here’s how and why I recommend doing so.

man reading web page

Seeing Through the Eyes of Your Viewer

Strategies involved in today’s on-page SEO include content that is over 1000 words in length with more being better. Your focus is on the audience rather than Google. A core component of the entire process involves internal link building where you lead viewers from one page to another based on their links that they select within your content.

The whole process produces at least five baseline results for your audience:

  1. Readability
  2. Accessibility
  3. Convenience
  4. Likeability
  5. Engagement

Providing high-quality educational value within a healthy amount of content (1000+ words) with the focus being on the viewer empowers readability and convenience. Along with this structure comes the concept of internal links that lead from one piece of content to another within your site. This structure allows the user to find key concepts related to your niche that they otherwise might have missed.

As they come to see you as the one stop shop for all their related questions, your corresponding likeability within the eye of the viewer will increase. As they come to spend more time on your site, the possibility that they will leave a blog comment reply or engage you in some other way is greatly enhanced.

HOT TIP:

Be sure to advise your reader on best ways to respond to your article. Many people save this for the end, but I know not why. Mix things up a bit by putting a surprise call to action (CTA) right in middle of the content.

google algorithm

Seeing Through the Algorithms of Google

Gone are the days when it was in a webmaster’s best interest to appeal to the search engines first within the confines of on-page SEO strategies. Today, if you are not focused first on the viewer, then the search engines will only not focus on you first within their rankings.

With the new way of defining on-page SEO that Google is driving, what is the result for Webmasters that take heed?

  1. Usability
  2. Spiders
  3. Rankings
  4. Synergy
  5. Authority

First and foremost, you provide usability to the viewer which is what Google wants to see. Neglect this critical factor and Google will ignore you when it comes to rankings. Show Google that you are serious about making a difference and the corresponding fruit of your labors will be yours to reap.

While the way things are done may have changed from the early days, methods involve in identifying the various pieces of your existence on the web remain intact. They are called spiders. Those spiders can be aided in finding all your site by the on-page internal link structure that you have set in place for when they arrive.

As Google continues to see the synergy that you are bringing to the table by way of high-quality content and ease of usability your authority within the search engine rankings will escalate. This does take time. When your project is first starting out, I would suggest that whatever you are doing today will realize its beginning fruit 90 days from now. As you plan matures the timeline duration will shorten if you are building your project out correctly.

 

eyes of the content creator

Seeing Through the Eyes of The Creator

Whatever your purpose for being on the web is you need to be seen. Otherwise, you’re not technically on the internet, or at least not a huge piece of it. If you intend to build your online presence as a major outlet for business, then not being found is simply not an option.

If you do on-page SEO right, you will find rewards in many areas including:

  1. Branding
  2. Navigation
  3. Bounce Rate
  4. Time on Site
  5. ROI

As people come to spend more time on your site, it will become branded on their minds. Many times I look things up on the search engines, and before looking at any other ingredient, I scan for any URLs that I have defined to be an authority in the field.

Be the authority in your niche.

What do you do to build authority value in the eyes of your audience?

Please share your ideas in the comments below and let’s increase our knowledge together.

One way to do this is by navigation. Many people think of navigation as it pertains to that bar at the top which leads people places. And it is. However, providing more than one roadmap through your site is always helpful. This is where we once again return to the value of internal link building within your on-page content.

The easier it is for a viewer to use your site, the more they will. As they navigate through from one page to another, they positively affect bounce rate. Visitors that come view one page and leave are called bouncers. You want as little of this as possible.

The smaller your bounce rate, the greater the time on site of your visitor. As Google sees viewers spending more time on your site, they will correspondingly reward you in the form of higher rankings which is exactly what you need to increase ROI (return on investment).

Additional Reasons for Understanding On-Page Optimization

By now you have a solid framework for exactly why on-page optimization done the right way per Google’s requirements today is so important.

There are a few more points I would like to cover before closing, though not in detail.

  1. Link Wheels
  2. Top Tier Design
  3. Like-Mindedness
  4. Value

The above topics can easily take on entire pieces of content or more all by themselves. However, in brief, as you proceed with building your site content you can create link wheels.

Of course, you would want to link similar content together based on categories. As viewers find one page that they are interested in, it is quite likely that when they see references to other related content, they will be interested in checking that page out also.

  1. Post 1 links to post 2
  2. Post 2 links to post 3
  3. Post 3 links to post 1

Externally, these should be avoided like the plague. Internally they are golden nuggets of value.

If you take all pages within a link wheel and point it as a critical page on your site, Google comes to understand the value of that page as it relates to the rest of your site and ranks it accordingly. This is known as tiers, and it is a critical component of the internal tiered link wheel process.

Closing Thoughts About On-Page SEO

I trust that by now you are more than convinced of the extreme necessity of correctly applying principals for on-page SEO. While many things have changed over the years, one thing remains the same. If you develop strategies to take key places on the front pages of the search engines, you will be found.

On that note, and before you go.

What strategies do you use within your marketing to be seen above the noise?

What has worked?

What hasn’t?

Please share your thoughts and opinions in the comments below. Feel free to ask a question or two if something is pressing on your mind and enjoy the internal growth of your projects.


guy seoGuy Siverson – Author, Blogger, and Online Marketer.

He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family, friends and helping educate, inspire and motivate others by writing, coaching & speaking engagements targeting success in entrepreneurial careers of others. — Contact 702-439-4766

The Duplicate Content Penalty From Google Is a Myth

For years us SEO types have believed there is a penalty if your site contains duplicate content. Essentially this is content you’ve copied from another site to put on your site. Some people refer to this is as “plagiarism”. I’m not a judge, but I’ll leave that up to you. Nevertheless, it is not a penalty but rather a filter.

Your site will not be penalized if you have duplicate content on a page and it won’t have any bearing on the rest of the pages on your site. But, if you have a page of content that you’ve taken from another site about “green gizmos”, your site will not rank for “green gizmos” because it was first published on another site.

Jennifer Slegg of the SEM Post said in a recent blog post titled “There is No Duplicate Content Penalty“:

Even though duplicate content is not technically a penalty, it is referred to as such because it does act similarly to a penalty because it will not rank duplicate search results unless a searcher clicks on the link at the bottom showing “display search results similar to the pages shown above”. [ read more ]

The duplicate content filter does not apply to local search engine optimization. As an example, if you are a DUI lawyer in the Los Angeles area and you want to be found for “Los Angeles DUI lawyer”, “Riverside DUI lawyer” or even “Orange County DUI” lawyer you can publish multiple pages with exactly the same content targeting those locations. You need to change the page title, headings, and content so that it refers to the area you are marketing to. I’ve seen this method work on a number of websites.

Google Announces Doorway Page Algorithm Adjustment

Google has made another announcement targeting “doorway” pages this time. These are pages specifically created for spamming the search engine results page for targeted keywords for the purpose of sending visitors to a different page.

Personally, I like that Google is now announcing their algorithm changes. Recently, Google announced that they were changing their algorithm on April 21, 2015 to include a ranking signal for mobile-friendly websites. Hopefully these announcements keep happening as we don’t have to guess when an algorithm change has been made. Over the past few years they have updated their algorithm and we’ve all had to guess what the change was.

To find out more about what doorway pages are, read the article below:

Google Just Announced Another New Ranking Adjustment

This one is about doorway pages

By Chris Crum – March 16, 2015

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon.

Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments.

Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send users to a different page.

This practice has long been against Google’s quality guidelines, but that’s hardly stopped people from trying it. In 2005, Google’s Matt Cutts advised people not to hire an “assclown SEO that makes doorway pages with sneaky redirects,” and that advice still holds up today, apparently more than ever.

Five years ago, Google started sending webmasters messages when Webmaster Tools detected doorway pages on their sites.

[read more]