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Google Announces Doorway Page Algorithm Adjustment

Google has made another announcement targeting “doorway” pages this time. These are pages specifically created for spamming the search engine results page for targeted keywords for the purpose of sending visitors to a different page.

Personally, I like that Google is now announcing their algorithm changes. Recently, Google announced that they were changing their algorithm on April 21, 2015 to include a ranking signal for mobile-friendly websites. Hopefully these announcements keep happening as we don’t have to guess when an algorithm change has been made. Over the past few years they have updated their algorithm and we’ve all had to guess what the change was.

To find out more about what doorway pages are, read the article below:

Google Just Announced Another New Ranking Adjustment

This one is about doorway pages

By Chris Crum – March 16, 2015

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon.

Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments.

Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send users to a different page.

This practice has long been against Google’s quality guidelines, but that’s hardly stopped people from trying it. In 2005, Google’s Matt Cutts advised people not to hire an “assclown SEO that makes doorway pages with sneaky redirects,” and that advice still holds up today, apparently more than ever.

Five years ago, Google started sending webmasters messages when Webmaster Tools detected doorway pages on their sites.

[read more]

Google Changing Mobile Search Algorithm to Favour Mobile-Friendly Websites

Over the past couple of years Coronation Internet Marketing has been stressing to our clients that it’s important to have a mobile responsive website in order to make it easier for potential clients. A mobile responsive or “mobile-friendly” website adapts to the device it is being viewed on. For example, the site will adjust so that it fits on a phone or tablet so that you don’t have to pan or zoom to view the content. Not only does it make it easier to view a site, it also makes it easier for a potential client to contact you by simply tapping a button to call you. They won’t need to memorize your phone number or copy it in order to call you.

We also stressed that Google would eventually change their search algorithm for mobile search so that it would give more love to sites that are mobile-friendly. As we expected, Google recently announced that they are going to expand the use of mobile-friendliness as a ranking signal in their search algorithm beginning April 21, 2015. Search Engine Watch even called it “Mobilegeddon“.

From their Thursday, February 26, 2015 blog post on Google Webmaster Central:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

According to Smart Insights blog post “Mobile Marketing Statistics 2015” the number  of users on a mobile device has surpassed that of desktop users. Plus, Google’s path to purchase report says that search is the most common starting point for mobile research. Their figures show that 48% of people start on a search engine on their phone.

Google Webmaster Tools Mobile Usability Warning Email

mobile usability issues

Click to enlarge

If you have a Google Webmaster Tools account, you will likely receive an email like this one to the right (click the image to enlarge) if you don’t have a mobile-friendly site that outlines your mobile usability issues.

What does this mean for you?

If you want to maintain or have better ranking in Google’s mobile search results, it’s important to get your site changed in order to be mobile-responsive. This could mean a complete website redesign or, if you are fortunate, adapting your current design to be mobile responsive. Don’t make the mistake of waiting too long and watching your leads slip away to a competitor who has a mobile-friendly website.

Watch the video below to see how to easily test to see if your website is mobile-friendly. Or watch on YouTube via the link below:

Test Your Website For Mobile Friendliness

How to do Basic On-site SEO in 2015

View the video on YouTube here: How to do Basic On-site SEO in 2015

In our first video of 2015 we show you how to do basic on-site SEO for a page on your website. We demo using a WordPress website but these tactics will work on any website whether it’s static HTML, Joomla or even Drupal. The video takes you step by step from setting up your title all the way through to images, internal and external links from the web page and setting up headings. It’s more important than ever to avoid over-optimizing your web page with the changes Google has made in their algorithm.

A few key points for optimizing web pages for best results:

  • 1000 words or more of content is working very well right now (3000 is even better!)
  • 3 original images – these are images that haven’t been used anywhere else on the web
  • 1 title (H1) – don’t stuff your keyword into the title but work them in naturally
  • 4 sub-headings (H2) – your exact keywords don’t need to be in these headings, use synonyms (LSI) instead.
  • 8 relevant internal links – link to other pages or blog posts on your website.
  • 2 relevant external links – link to other websites that are relevant to yours. (eg. if you are a dealer of Solar Gard window film, link to their site.)

This method will help you rank better for almost every keyword term you need.

Within the video we use the All in One SEO Pack plugin for WordPress. Plus, we use the SEOQuake Google Chrome plugin to measure keyword density. Both plugins are available using the links below.

If you don’t want to use the Google Chrome plugin to analyze the keyword density on your web page, you can use this website as an alternative: http://tools.seobook.com/general/keyword-density/

The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using domain.com, www.domain.com, www.domain.com/index.php, www.domain.com/home.php and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually www.domain.com. Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.

What is HTTPS/SSL Encryption & Will It Boost My Google Search Rankings?

Security has always been a top priority for Google. Over the years, the company has invested a lot in ensuring that their services use industry leading security such as strong HTTPS encryption by default. This means that anyone using Google’s services like Search, Google Drive and Gmail automatically have a secure connection to Google’s servers. But beyond their products, Google’s ultimate aim is to make the internet a safer place for users, especially those using its search engine. On august 8th, 2014, Google announced that they will be using website security as a ranking signal. This means that websites that use HTTPS/SSL encryption are going to ranker higher in Google’s search engine. The signal is quite weak at the moment – affecting less than 1% of global queries – but Google did mention that the signal may be strengthened over time to give noncompliant websites time to switch to HTTPS/SSL security. The change is designed to promote online security by encouraging webmasters to implement SSL/TLS to encrypt website traffic. While most major websites had already implemented HTTPS/SSL following Edward Snowden’s revelations of NSA snooping, the standard practice has been to implement a secure connection only at the websites log in page. Making all web connections HTTPS secure by default is the most effective defence against man in the middle attacks thus protecting surfers’ privacy all the time.

What is HTTPS/SSL?

HTTPS (Hyper Text Transfer Protocol Secure) is the more advanced version of HTTP and is usually implemented on websites to keep ecommerce transactions secure. When a surfer visits a websites via HTTPS, the site uses a digital SSL (Secure Sockets Layer) certificate to create a secure connection between the server and the browser. Websites with valid SSL certificate can be easily identified if the address begins with https:// as opposed to http://. Moreover, web browsers such as Firefox and chrome always display a padlock icon to indicate that the site being visited has been secured in this manner. Up until Google’s announcement, HTTPS/SSL encryption had been used by just over ten percent of all websites.

What are the SEO implications of switching to HTTPS?

Having been rolled out recently as a ranking signal, its effect is still incredibly small, and has only had an impact on less than 1% of global search queries. As it stands, running your website via HTTPS is not going to push you to the top of Google’s search results for your keywords; there are literally hundreds of other things you should be doing that would yield better results in terms of improvements in search rankings. But industry experts expect HTTPS to grow in importance over the coming years, which means that it would stand you in good stead to prepare for the inevitable mass shift to HTTPS by preparing the migration early.

What if I already have HTTPS/SSL?

Most ecommerce websites already have HTTPS/SSL encryption enabled in their checkout and login pages to protect user privacy and secure online transactions. But it is important to note that any ranking boost from HHTPS/SSL only applies to SSL enabled web pages. To reap maximum benefits, you need to make your entire domain name, all the files, and URLs SSL secure. The pages then have to be tested to ensure that users don’t get any SSL certificate errors. All videos, images and third party content have to be adapted to ensure that the page doesn’t give a security warning when accessed from a remote browser. In fact, Google recommends using the Qualys Lab tool to test SSL pages and certificates.

What are the negatives?

Done right, there are no downsides that we can absolutely confirm in regards to switching from HTTPS to SSL. While many webmasters have previously expressed concern over the lower load speed of HTTPS sites VS https, the issue has been mostly negated by Google’s work on SPDY. Furthermore, Google Webmaster Tools has been improved to support HTTPS reporting. But to get best results, it is strongly recommended to seek advice from an experienced SEO consultant or developed before making the switch from HTTP to HTTPS.

We recommend playing a wait-see-approach to implementing SSL on your site. If you are not selling products through e-commerce on your website, we would not recommend changing your website to SSL yet. Ask yourself this “When was the last time that Google said something would give you a rankings boost? Even slight?” We can’t remember one. Now this could be viewed as total conspiracy stuff, but what if Google were to set their algorithm to have a higher quality standard for sites with SSL and your site was right on the threshold for quality before going to SSL? Could this mean that your site may give a signal to Google that you are doing SEO on your site and your site ends up penalized? We don’t really know at this point. This is the main reasons why we are going to be patient and test this on a few test sites before we start recommending this to any of our clients at Coronation Internet Marketing.

Super-secret SEO backlink outsourcing resources

Update: December 21, 2016

This article is extremely out of date and strategies within this article should not be followed, especially using automated software and anchor text diversity. For more information read this guide to link diversity by Mike Wood.


Most everyone in search engine optimization knows that backlinks play a major role in helping your website or your clients’ websites rank. No matter what the “Big G” says, it still plays a vital part in SEO. But let’s face it, building hundreds or thousands of backlinks manually is extremely boring and time consuming. It’s also a recipe for how to go broke as it’s impossible to build enough backlinks for yourself and your clients. There’s no question that there are certain types of backlinks that you need to build by hand, but the vast majority can be done using automated tools or by having it outsourced on a monthly basis for a consistent flow of backlinks going to your sites.

Here at Coronation Internet Marketing we build used to build most of our backlinks with automated software. But, this software can be expensive for people who are new to SEO or those without many clients. We recently moved to doing this ourselves but we have used a number of great outsourcers over the years while we were growing the business. It took some time to find trustworthy link builders but we did find some we’d recommend.

Our backlink sources

Here is the list of the top 3 super-secret backlink outsourcing resources that we’ve used:

Skyyo Media

These guys are great. There is nobody I would recommend more than Skyyo Media. They were a major part of helping us build our business. When we moved to doing it ourselves I felt quite bad having to cancel the monthly packages we had with them.

Boost My SERPs

We’ve used their monthly SEO service with success for a number of our clients as well as our own sites. They are an affordable and quality option for backlinks

Economical Network

These guys offer affordable monthly services with a diverse backlink profile including video creation and submission, pyramids, wikis, social bookmarks and social signals.

Anchor text diversity

Just remember that it’s important to diversify your anchor text for your backlinks. Here’s the recipe for anchor text that is working well right now:

  • 25% Brand
    Your business name, client’s business name, etc.
  • 25% URL
    http://yourdomain.com/, www.yourdomain.com, yourdomain.com, etc.
  • 25% Main Keyword(s)
    The specific keyword or keywords you are trying to rank for.
  • 25% Long Tail Keyword(s)
    Let’s say your keyword is “gold IRA”. Your long tail keywords would be “Find out more about gold IRA information here.”
  • 25% Synonyms or Misc.
    If your keyword is “gold IRA” you could use “digging for gold”, “commodity investing”, “retirement planning”. For miscellaneous you could use “click here”, “read more”, “official website”, etc.

This is not an exact science as there is about a 5 or 10% range on any of these. Don’t feel like you have to follow this precisely. Just remember to make sure you don’t keep hitting your website with your main keyword over and over again. This worked 2  years ago but not any more.

Brand and URL anchor text is working very well to build trust to your websites now. If you are going to emphasize any type of anchor text, these two are the most important as it looks far more natural.

 

 

On-Page SEO Tips – What’s Working Right Now

On-page search engine optimization (SEO) is kind of like talking about politics; everyone has an opinion. Some SEO experts may disagree with me and that’s fine. I know what is working for us and how we are getting fast results for ourselves and our clients.

Some experts believe that you have to have the following:

 

  • At least 500 characters
  • Keyword phrase in an H1, H2 and H3 heading
  • Keyword phrase in the first sentence and the last sentence
  • Keyword phrase bolded, italicized and underlined at least once.
  • Link to another page on your site
  • An image with an alt tag with your keyword

I used to believe all of this too until I saw how we’ve ranked pages in less than a week with only two sentences of content. Of course, we got them to rank faster with only a few authority backlinks, but that’s for another article and we’ll share some of our sources in it. But, we had the bare minimum of on-page content including what we recommend below.

Title tags

For the sake of this article, let’s say our keyword is “Red two armed widgets”. You are allowed a maximum of 70 characters within the title tag. Make sure you have your keyword phrase within the title tag but don’t be spammy with it either. It’s a good idea to remember that this is your first opportunity to sell to a prospective visitor, so make sure it’s something that will invite them to click on the link.

Example:

“High Quality Red Two Armed Widgets At Affordable Prices”

Description Tag

This is your second opportunity to sell to a prospective visitor as it’s what shows up underneath your title text on the search engine results page (SERP). The description doesn’t show up anywhere on your website, just in the search engine results. You need to include your keyword phrase within the description text. Again it’s a good idea to type something into the 155 characters allowed that will entice someone to click on the link and visit your site. Don’t repeat the keyword or keyword phrase at all.

Example:

“Acme widgets in Anytown is your best choice for high quality and affordable red two armed widgets for over 20 years. Check out our huge selection.”

H1 Heading

Make sure your H1 heading includes your keyword phrase. We’ve had success just making the H1 our keyword phrase as long as it makes sense.

Example:

“Red two armed widgets”

Content

There is a lot of debate that you need 500 words or even a thousand. We’ve had success ranking pages with just two sentences. Seriously. Obviously, you’ll get your visitors more interested if you have good content and it will keep them on your site longer. But, you don’t need to get overly worried about it for optimization purposes. Just make sure your keyword density is between 1% and 2%.

Authority Link Within the Content

Within the content of your page, you need to link out to an authority website related to what you are trying to optimize for. A good site to look for pages to link to is Wikipedia.org as almost every article is an authority. So if Wikipedia had an article about “Widgets” or even “Red two armed widgets”, link to that. If you are doing local SEO, then you can link to the article about the city you are trying to optimize for or you can even link to the city’s website. If it was Vancouver, link to the city of Vancouver website. You can also link to a manufacturer’s website if you are selling products.

Include a YouTube Video

Google seems to love pages that embed videos from YouTube. It may be that they own YouTube and want people to embed them, I’m not 100% sure why but I can tell you it works. Try to embed a video related to your keyword phrase or a video about the city you are trying to do local SEO in. As silly as this sounds, we got a page to rank in a large city for a competitive term by embedding a music video from YouTube by Katy Perry that was related to our topic.

We prefer creating our own videos so that we can use it to promote the product or service we are trying to sell. But, you can use somebody else’s video if you want.

I fully expect people who are better than us at SEO to disagree with me. This technique may not work in the future, but it’s working right now and quite effectively for us.

What’s better? Black hat or white hat SEO?

One of the things we get asked from time to time is if we do Black Hat or White Hat SEO. In reality, any type of SEO is viewed upon by Google as Black Hat SEO as they view doing things to manipulate your rankings as against their standards. But, I guarantee you that anyone ranking on the first page for competitive keywords like “[Insert city name here] Real Estate”, “[Insert city name here] personal injury lawyer”, “home security” etc. are using SEO companies or have somebody working for them who is doing SEO.

Gray Hat SEO

The fact is that both Black Hat and White Hat SEO done right works if done correctly. Search engine optimization that works is a mixture of both. Maybe we should call it “Gray Hat SEO” or “50 Shades of Gray SEO”?

Here’s a fantastic (and long) post by Alex Becker over at Source-wave.com who explains all of it even further:

Why Black Hat SEO and White Hat SEO Do Not Work

What peeves me…is how strongly opinionated 99% of SEO community is about black, grey, and white hat SEO when they don’t have a clear idea of what they are(or how to effectively do them)

People either go to Black Hat World, SEOmoz or Matt Cutt’s blog and make DRAMATIC opinions about what they don’t truly understand.

[ Read more… ]

White Hat SEO Myths

The White Hat SEO evangelists (and I’m not one of them) like tell us crap like this:

The key to high rankings is quality content.

Wrong. It’s been disproven time and time again. But, it’s important to keep rankings.

Manually created links are better than high quantity automated links.

Wrong. Manual link building succeeds in wasting time and doesn’t work if you are posting to sites with a PageRank of a big fat 0. It’s a great way to go out of business quickly.

What Matt Cutts and Google says is Gospel.

Wrong. Google is in business to make money and that’s primarily off of Adwords (pay-per-click). In reality, what he says is propaganda to confuse everyone and make it more difficult for SEOs.

Sites that are using White Hat techniques don’t get penalized.

Wrong. Google is not a group of people analyzing your site and your backlink profile. It’s a mathematical algorithm. If all of the things you are doing – or even somebody else – adds up to the wrong number, you’re penalized.

Black Hat SEO is unprofessional

Wrong. Huge multi-million dollar corporations are doing it. Yes, that doesn’t make it right. But, they seem to be pretty solid at the top of the rankings.

The bottom line is that you can’t get to the first page of search results for hugely competitive search terms without doing Gray Hat SEO. You need to take what works from White Hat and Black Hat and mix them together.

Social Signals: The Search Engine Optimization Game Changer

Following the increase in cookie cutter search engine optimization tactics, Google is beginning to implement new methods in how sites are ranked. Introducing the finest in search engine optimization, social signals. Many of us are already familiar with the powers of social media, social bookmarking, and digital media for search engine optimization. However, how many of us actually realize the profound impact that social signals now have on our rankings? Today we want to shed some light on this topic and the ways you can benefit from them.

Direct Social Signals

These are signals that have a direct impact on your organic ranking. They include the number of Twitter & Facebook followers, the amount of likes you have, and number of people in your Google+ circle and the number of tweets you have. The direct impacts are quite straightforward and have been touted by many search engine optimization tutorials in the past. However, if you really want to become effective in your direct social signals, then you will want to put emphasis on the quality of your posts through substantive information

Indirect Social Signals

These are facts that come from having low bounce rates, larger unique visitor volume, positive reviews on major social media sites (Yelp, Google+) and inbound links These steps are often overlooked, which is why we want to break them down for you. Bounce rates and volume of unique visitors reflects on your brand image and how much social interaction you are likely to have based on the amount of users you are able to attract and retain. Positive news presents an example of how well your content and data is received by the social media community, hence your customers. Google expects you to answer tweets and overall ability of building relationships with people. Inbound links are a major driver of your brand visibility in terms of increasing your Internet footprint and impact. The more that you can be found the better that you will be ranked on Google’s search engine optimization and overall a better perception. Increasing the amount of links you have on reputable sites is a great step towards this direction

The Importance of Social Signals in Search Engine Optimization

The new generation is growing up with social media and as a result it will be a major market looking outwards. People are likely to visit your site more on personal recommendations versus a robot generated search engine optimization technique. Social presence garners a better reputation and loyalty leading to more sales for you and higher rankings in Google’s esteem.

Implementation

Onsite include buttons for Facebook likes, sharing and blogs including places like LinkedIn, Twitter and etc. Create links to your Facebook page, Google+ page, LinkedIn, guest blogs, Pinterest and etc. Registering your company or blogs page on Google+ and Facebook will be a step in the right direction for this.

We hope this article gives you a better idea of how take advantage of social signals for search engine optimization. Feel free to contact Coronation Internet Marketing about our SEO services if you have any questions about how social signals can help your search engine rankings.