Posts

SEO Guide for Bed Bug Control Companies: Five Steps to Boost Rankings

seo guide for bed bug control companies

Sometimes while trying to attract more clients, bed bug control companies run into a few problems.When someone needs bed bug control, they will most likely search for this on Google. They will most likely also call the first few companies that appear on the search result page. For your business to take that critical spot at the top of search result pages, here are some tasks you will need to do.

This step-by-step process has bee proven effective. It will boost your company to the top of the list. However, let’s talk about why local SEO is essential for bed bug control companies such as your own, first. Here are three reasons why bed bug control companies should use local SEO.

Goodbye Yellowpages, Hello Google

In this day and age, it is doubtful that anyone would take the time to pick up a phone book and browse through the yellow pages. That stuff rarely happens these days, in fact, 97% of people searching for local businesses search online. The Google search engine is the top search engine for such searches.

Free Traffic

When it comes to companies advertising is expensive. By making your company higher on these rankings, it’s like giving yourself an endless traffic that could easily become customers.

Fast Results

While national and international companies must wait for 6 to 12 months to see their rankings, being a local bed bug control company, you have an excellent advantage. You will only be competing against local bed bug control companies, which are local, not worldwide. Considering not many local bed bug control companies would have started an SEO campaign as you have which means that your business will skyrocket to the top within 30 days.

The Steps

man walking up steps

Step 1: Research Keywords

Draw yourself up a list that reflects the services your company offers. You could use things like “bed bug control,” “bed bug treatment,” and “bed bug removal.” Once your list is to the point where you feel it is complete, then sign up for Adwords.

Now, you do not have to create or fund an ad campaign. You only need this account is to access Google’s Keyword Planner. This feature will let you input your selected keywords so that you can find out how much visitors they will produce. This tool will also suggest any related keywords that you might not have thought of before.

Only when you have done this are you ready to decide your final keywords which you will loosely categorize into two basic types.

  • Buying Intent: You can list keywords that are ready for a purpose. Let’s say that someone is searching for “bed bug exterminator Vancouver.” This person is most-likely already infested by bed bugs. They are searching for a company to help them to get rid of the problem.

You can focus your local SEO, with buying intent words. These will create the fastest conversions when you feature these on your homepage and develop your service pages based on them.

  • Research Intent: People who are searching for research intent are just browsing the internet, not looking for any service. When a visitor arrives at your website, they might someday become a client, Yet, making a purchase may not be their initial intent. Say someone searched, “What are bed bugs” they might be trying to identify a bug they might have seen. Or they could be working on a project or paper.

Because of this, you should make these keywords a low priority as these do not bring new clients. However, hold onto these keywords as you will want to use them in other areas of your website such as blogs and FAQ sections. Posts that use research intent keywords are useful for introducing your company to people who may one day require your services.

Step 2: Optimize

As you now have that final list of keywords. You must still optimize them in two places. Your Google My Business page and your website.

Google My Business

google my business

These pages are mini-websites that appear in the map section of local business results on Google. These provide snapshots of your company and help boost your rankings. You will find that ranking is much simpler with a Google My Business page than with anything else including your companies website. You must make sure that all sections of you My Business page are complete and up to date.

  • Verification: Claim your page by using the verification process. Once you see that check mark and word verified next to your company name, you’re on the right track.
  • NAP: It is crucial that your companies name, address and phone number are up to date and match across the internet. Make it known that your company is local by providing a local phone number instead of a 1-800 number.
  • Categories: My Business pages must list your services. Let’s say you choose “bed bug control services” Make sure to list all related services in 3 to 5 categories at least.
  • Description: Provide a brief overview of your company that ends with a call to action. Be sure to aim for 100 to 200 words. Which should be formatted similarly to [Company Name] offers quality [services] in your [city]. [Company information]. [Why clients use you]. Call [phone number] today!
  • Hours: Make sure that your business’s hours of operation are up to date and are also the same across the internet. If your company’s office hours are different from your service hours, be sure to make this known in a separate paragraph.
  • Images: These improve customer engagement. By adding a few pictures of your company in action, (with required permissions) it will be attractive. When the images have a sharp focus with a minimum resolution of 720px x 720px, it makes your company more attractive. You might want to replace the generic background for a branded one that belongs to your business.

Website

Make sure you begin with core pages, such as your homepage and service pages. You want to optimize these for your buying intent keywords. You will focus on “content” pages, FAQs, and blogs at a later time as these should be optimized for research intent keywords.

  • Homepage: Your title tag is a lot like a chapter book title and is an essential part of your page. The title ideally should be at least 50 to 65 characters in length. You can format it like this: bed bug control service in [your city] | [Name of company]
  • Meta Description: You will follow this with a good meta description. It is this that talks about your core services and are a great place to sell your company to prospective searchers. It should be 100 to 150 words in length. The best format for this would be something like [Company name] offers top-quality[bed bug extermination] in [your city] call [phone number] today.
  • Headings: Also, your visible headline which is commonly known as an H1 which must be concise and descriptive. It should contain your company’s primary keyword. You could simply try something like [Bed bug control service] in [City, Province].
  • Content: Finally, you need to consider page content which should be a 500 to 1000 word description of your company. Your content should provide background information, briefly explain your services, and close with a powerful call to action. You must make sure that this is clean and edited writing.
  • Service Pages: You should create a separate service page for each offered service. On these pages, you must focus on your buying intent keywords. You can use the tips above to optimize these pages correctly.

Step 3: Citations and Links

Once you have the framework of your local search engine optimization in place, you will need citations and links. Both of these will increase your customer reach while boosting your rankings.

  • Citations: These are lists of your companies NAP, in online directories. Your options could include Facebook, Yellowpages.com, your town’s chamber of commerce website, or industry-specific lists for bed bug control companies. These provide free listings, while others require payment. Don’t fork out funds before you look at Analytics. Don’t pay for services that don’t produce enough visitors for your site.
  • Links: Make sure to include links that come from credible sites. These links are essential to making sure that your company will get high search engine results page (SERP) rankings. When you build relationships with other companies that provide customer service in other areas like lawn maintenance, you’ll help each other grow.

Step 4: Reviews

google reviews

Having online reviews are important for two main reasons. Reviews are what convince people to give your services a try or not. While such reviews ensure that your business is legitimate to Google, the fact is that Google My Business reviews are vital in raising those rankings. All you have to do is send a satisfied customer an email that links to your Google My Business page, asking that client for a review. When this is done on a regular basis, you’ll soon have a regularly updated supply of reviews.

Step 5: Tracking

Tracking is the only way to know exactly how your company is performing which can also inform you of what areas still need work. With a lot of data available but it is essential to focus on the main three:

  • Rankings: This is put together based on users browsing behaviour. To know how a specific page ranks you’ll need a tool. The Google Search Console is a great place to start! Just install the tool and check your ranking a few times a month. If you want a better understanding of these search page result ranks you may also move to a paid tool such as ProRankTracker.com. With these tools, you can track your Google My Business, as well as your websites, while you can view updated information on all your SEO Campaigns.
  • Traffic: The best method of tracking your site, as well as your visitors is with analytics. You will get an overall result, learn which pages produce the most traffic and what percentage comes from Google. You can read reports once a month, and keep an eye on long-term trends.
  • Conversions: These are specific behaviours that you want your visitors to perform. When it comes to bed bug control companies, a standard conversion would be to schedule inspections. By using Analytics, you can track both the website and phone so that you can see which have the highest and lowest conversion rates.

A comprehensive local SEO campaign is important for your bed bug control company. By applying these steps, you can bring in potential clients to your business.

Follow these steps to achieve high rankings.

  1. Research
  2. Optimization
  3. Citations and Links
  4. Reviews
  5. Tracking

 

 

Trends in SEO to Watch Out for in 2018

 

To make the most of your SEO and stay ahead of the game, keep an eye out for the newest trends and advances coming from the SEO industry. The world of business is a game, and any entrepreneur that wants to last and be successful has to take advantage of every tool at their disposal. SEO just happens to be one of the most valuable tools around.

Search engine optimization or SEO is the lifeline of every online business, so it can either keep you strong or kill you. At first glance, it seems moderately easy to master. However, the involved algorithms and search patterns fluctuate constantly which means optimizing your site becomes an ever-changing and increasingly complex vortex that you need to stay in control of.

One of the best ways to gain and subsequently keep your competitive advantage is to watch these changes and keep an eye out for new trends in the SEO world. The more you know, the better you can switch up your campaigns to match the latest reality in the online world. 2018 is almost here, and there are a few trends and changes that are already highly anticipated and likely to change optimization for you.

1. Increased quality content and density

You are not the only one who has noticed that different websites display similar content with slightly altered wording; the search engines have noticed this trend too, and they are not too happy. The long-form detailed guides covering topics extensively addressed this issue; however, it seemed, there was no happy medium. People either have to read the same regurgitated content that has been shown on countless different sites over and over, or they have to endure long, tedious and drawn out content that makes epic novels seem like a short story.

The happy place, therefore, lies in density. Content density refers to the quality not quantity and the text contains excellent “per word value.” A 3,000-word article on the intricate details of online marketing can still hold very little value per word. Smaller content with high value per word can deliver more precise and more usable content. Denser content that is more focused on the topic is of higher value to a reader and does not waste their time. The same points and ideas can be delivered in 300 words and will not scare readers away.

2018 is going to be a year where denser content becomes the priority, and this is beneficial for users and website designers. Denser content will attract more readers, so your site can gain popularity by supplying more density. Content has to change to meet the needs of the population, and with their attention spans decreasing with every year, content needs to get shorter and more to the point.

2. Increased use of personal branding

Personal branding is a very useful tool that has helped many of the multi-million entrepreneurs out there to reach their success. Think of all the big YouTubers out there. Without personal branding, they would not be names that you know so well, and they did it without selling an actual product. Personal branding benefits more than just YouTubers.

“An established personal brand allows you to grow your business and gain success. You can simplify the process of securing guest posts, boost user trust and engagement and additionally bring more traffic to your site.” states Michael Stringer, an online marketing consultant at Edmonton SEO Guy.

Given the proven success of personal branding, it is s shock to see that so few companies employ this tactic. That being said, it is not likely to continue this way as organizations begin to realize the power behind personal branding.

3. User experience will become integral

Over the years, the expectations of internet users have increased, and people are becoming less and less satisfied with the speed and reasonably simple to navigate sites. They are demanding almost instant loading of information and navigation you can quickly do with your eyes closed. Because of this, SEO is now integrating UEO or user experience optimization.

Search engines like Google, show a strong preference for sites with fast loading times, mobile optimization and indicators that users are enjoying their overall experience. Enjoyment is typically measured through low bounce rates and higher averages of time spent on a page. And these are now as important as standard SEO indicators.

To reach and maintain a high search engine ranking in the upcoming years, you need to invest in your users’ experience. Look into making the necessary tweaks to improve your site’s speed and navigation and add mobile optimization. If you need to perform a complete overhaul to implement responsive design and new hosting, consider it a necessary investment. You will see a high return.

Being an entrepreneur requires paying attention to the market and industry you are in. You have to be aware of changing trends and tailor your company to fit in, or else you get left behind. With the reliance on the Internet these days, SEO is critical to the success of any business, so entrepreneurs must pay close attention to trends and advancements in this field. Failure to do so will result in decreased rankings, which means nobody finds your page. Start with the three upcoming trends discussed to get you back in the game and then do what is necessary to keep your place in the entrepreneurial race.

Mobile SEO Tips to Get Your Business App in Front

With consumers spending increasing amounts of time in front of mobile devices, it’s more important than ever to ensure your mobile business app is easy to find. The amount of time that consumers spend using mobile apps has increased by up to 69 percent in recent years, landing at 5 hours per day on tablets and smartphones in 2017. That increase comes alongside a decrease in web browser traffic.

What does that mean? If you’re using web browser or web search SEO tactics to market your app, chances are that it’s getting lost. Your consumers aren’t searching Google on their desktop to find your app, they’re using the App Store or Play Store. If you want your business app to compete, it’s vital that you take an app-specific approach to SEO.

Know How Mobile App Rankings Work

Before you can rank, you need to understand how app rankings work with the Apple App Store and Google Play Store. Each of these app stores has over 1 million apps each, with an astonishing 66% sitting at zero ratings. So how do you help your app rise above the rest?

Both Apple and Google tend to be tight-lipped about their ranking algorithms, but Moz has determined that both app stores take into account the following:

Keyword density on the landing page
● Daily download and installation growth trends
● App usage, including retention, engagement, and churn/uninstall rates
● Growth and volume of ratings
● Average rating

That information narrows your focus and gives you some specific metrics to work on. So what’s next?

On-Metadata vs. Off-Metadata ASO

All of your target metrics fall into two categories: on-metadata and off-metadata ASO, or app store optimization. On-metadata includes the factors that you can control, such as keyword density on your landing page. Off-metadata includes factors that are often out of control or at least aren’t directly within your control, such as app usage and ratings.

Tackle On-Metadata ASO

Because on-metadata is entirely within your control, it’s your first stop when it comes to optimizing your mobile SEO strategy. Here’s where you should focus your energy, in this order:

App title. Include a concise description of what your app does and use keywords. “Cloud” doesn’t tell consumers anything about what your app is, while “Cloud – On-the-go Mobile Storage Solutions” is keyword-oriented AND descriptive.
Description. Short and sweet, the description should be just a couple of sentences describing what your app does for the consumer, including your feature set and strategic keyword use.
Keyword fields. Both of the popular app stores include a character-limited field where you can list keywords you want to rank for, but be careful and focus on relevancy and search volume so you’re setting yourself up for ranking success.
Icon. Consumers make snap judgments based on visual branding, so focus on iconography that’s simple, brand-heavy, and conveys your app’s functionality.
Screenshots. Your screenshots are the most important promotional graphics you have, so use them wisely to convey the story of your app. Pair screenshots and text to give viewers a reason to hit the “download” button.

Monitor Off-Metadata ASO

Off-metadata ASO can be tricky because it’s not within your control, but at the very least, you should always keep an eye on ratings, reviews, and link-building opportunities. Encourage users to submit positive ratings and reviews, which will increase your conversion rate in the long term and help maximize your overall downloads.

For link-building, your strategy should be much the same as with typical web SEO. Write and submit guest articles or blogs that strategically link back to your app page, or encourage reviewers to check out your app and share their thoughts.

Measure Success, and Repeat

You’ve done everything that’s in your power to maximize on-metadata ASO and keep a handle on off-metadata ASO, so what’s next? Just like with web SEO, the work never really ends. Now it’s time to monitor your search rankings and the top app charts in your particular category, as well as your ratings, reviews, and downloads.

Now that you’ve completed an SEO/ASO audit cycle, have you accomplished growth in every area? And more importantly, have you met any goals that you set for your app’s success? If not, start the process all over again, fine-tuning your SEO and ASO strategy until your app is where it needs to be. It may take a few cycles to get your app presence where it needs to be, but with the right attention to on-metadata and off-metadata ASO, you’ll get there.

 


nick rojas

Nick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for start-ups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

How to Write Captivating Content for Your Readers While Optimizing It for Google

How to write captivating content featured image

SEO. This is probably a phrase we’re all sick of hearing yet, as content marketers, it’s a term that our lives revolve around. After all, if we want our content to be read and seen by our users, it’s something that we have to do. However, it’s easier said than done. Google wants you to keep your sentences short and precise, yet you have a ton of information to convey. You want to provide your readers with high-quality content yet you’ll get penalized for hosting high-resolution images.

It’s all about finding the right balance. Today, we’ll explore several essential tips and techniques you can use to find that balance, enabling you to achieve a high SEO ranking in your content while giving your readers what they want.

Nail the Headlines

The headline of your content is easily one of the most important parts. Not only is the aspect of your article that will draw your readers in in the first place, but it’s also the first part of your article that will contain the keywords that Google will use to index your content. Invest time in creating the perfect headlines that set the tone of your article. Ensure it makes an impact.

news headline

Short & Precise Content

According to LinkedIn statistics, 40% of users will give up on loading a website if it takes longer than three seconds to load. This is the reason that Google penalises you for hosting large-sized images. The best way to ensure that this doesn’t happen is by using ‘lossy compression’ on your images, which shrinks the image while only slightly reducing the quality. Additionally, you’ll want to ensure you don’t have too much text in your article. Per the article, you’ll want to aim for around 300 – 1,500 words, depending on the nature of the article. Be sure to check your keyword density.

Formatting Your Content

If this article were written in just a huge block of text, even if the words were the same, you’d have a hard time reading it and Google would have a hard time indexing it. While writing your content, split it up into paragraphs and add essential sub headings where they are due. As a rule of thumb, only have around 3-5 sentences per paragraph.

Know Your Audience

Before you sit down to write any form of content, it’s essential that you know your audience. What language do they speak? What are their interests and why are they reading your article? Your readers will be on your website for a reason. If you don’t supply that reason, they’ll only leave.

audience

Jump on the Bandwagon

Writing content regarding content that is trending in your industry is crucial. For example, if you’re running a rideshare blog and the CEO of Uber has just left the company, this is what you need to be writing about. Not only will you receive more views as well as forming the appearance of being a leading source of information, but Google will also pick up your keywords and stick you right at the top of the page.

Use Images!

I know I’ve been going on about not using slow-loading 10mb images, but that doesn’t mean you shouldn’t use images altogether. The internet is a highly prominent place and including relevant images in your content can award you with increased view rates, sometimes as much as 94%. Optimise and compress them correctly, and you’ll see a huge boost when it comes to your page ranking.

Accuracy is Key

This is predominately for the benefit of your readers, but it’s essential that you proofread and edit your work to perfection. Nobody wants to read through an article that’s riddled with mistakes, bad grammar and spelling mistakes; it harms your credibility as a website. Always triple check your work before you upload it.

Implement Analytical Software

You’re never going to get to the top of your game if you don’t track your progress. Monitor your page views, your engagement rates and your search engine statistics. This will enable you to see what content is successful and what isn’t. With this information, ignore the content that failed and reproduces similar content to the successful posts as this is obviously what your readers what to see.

Make it Easy to Share

Finally, there’s no better form of advertisement than word of mouth. That’s users reading your content and putting their credibility on the line. Include easy to see and use share buttons so users can share your content with their followers, once again increasing your SEO page ranking and your view count. Place the button in a prominent place, and you could even implement a call to action to ensure that your readers to click it. Just be subtle and smart with your placement.

A cartoon with a sign that says like representing Facebook


Rachel Summers

Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including Top Canadian Writers, a leading custom writing service. In her free time, Rachel also helps and advices a variety of small and start-up businesses on their social media strategies.

A Complete Guide on Building Sales Funnels

Guide to Building Sales Funnels Featured Image

A sales funnel has four stages: awareness, interest, decision, and action. So while building the sales funnel, you need to make sure you cover all these stages for the desired outcome.

The primary purpose of a sales funnel is to guide users through the different levels of their purchase journey. Companies create sales funnels to attract, interest, and convert prospects into customers. So if you own an online business, creating effective sales funnel is crucial for driving sales and earning revenue.

The gifographic below explains, in depth, the method of creating a sales funnel. But before that, let’s get a basic idea of the different steps of building a conversion funnel.

Step #1. Begin with Researching Your Target Audience

To identify your target audience, and understand them better you need to conduct research based on:

  • What interests them the most?
  • Where to find them on social media?
  • What do they like the least about online purchasing?
  • What are their pain points that you need to address?

Step #2. Incorporate Buyer Personas

Buyer personas represent your ideal customers. By creating different buyer personas, you will be able to personalise your approach towards the different segments of your audience who’s buying journey may vary. Base your buyer personas on:

  • Why will they purchase a product?
  • What motivates their buying decision?
  • How will they use the products they buy?

Step #3. Work on Your Lead Generation Strategy

There are several ways in which you can drive the audience to your website and generate leads. These include:

Step #4. Develop Strategies to Engage Your Leads

It is time to educate your audience about your products or services. They need to know why they should buy your products and how they will benefit from buying them. Your audience engagements strategies can include:

  • Creating blog posts that offer value
  • Creating engaging and useful videos
  • Promoting your content on the social media platforms
  • Having relevant influencers to review your products and also offer tutorials on them
  • Sending out newsletters and updates on your latest blog posts through emails

Step #5. Take Steps for Lead Conversions

The buying journey of your audience ends when they convert from prospects to customers. Make sure all your previous efforts do not go in vain buy facilitating the checkout process. Provide for an easier purchase experience by:

  • Decreasing the form fields
  • Reducing the number of steps for completing a purchase
  • Providing for one-click sign-in and sign up options

Now that you have a brief idea about the different steps of building a sales funnel, you can learn more about it in detail in the following gifographic.

 

The-complete-Guide-on-how-to-build-sales-funnels-Gifographic

Image courtesy: Shane Barker


Shane Barker

Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

How to Use PPC to Support Your SEO Efforts

Use PPC to support your SEO featured image

The effects of PPC campaigns and SEO are quite complementary and can be amplified when you implement both within your digital marketing strategy. At the top of SERPs are paid search ads and below are all organic search results – it would be best to capture your audience at their point of search through both of these channels. Therefore it is important to know how to optimise your digital marketing strategy between PPC and SEO.

Here are five ways to use PPC to support your SEO efforts:

Identify Keywords That Convert

A significant advantage of PPC campaigns on your SEO efforts is that you can identify which of your keywords are resulting in conversions. Identifying your best-converting keywords can help with choosing what keywords to focus on regarding keyword rankings. You wouldn’t want to funnel your efforts into a high volume keyword that doesn’t convert well, would you? The major upside of using PPC to kick off your SEO is the saving of time. Test out keywords through PPC and find out what keywords don’t work, so you can drop them from your efforts and push your resources towards other more important keywords.

Most of your keyword research should have been completed through Google Adwords Keyword Planner Tool so knowing how many clicks you can get for keywords and analyse the interactions and site engagement of users over time will be very useful in understanding how you should approach your link building – especially keywords, anchor text and for what landing page to rank for specific keywords.

Content Optimization on Landing Pages

With conversion tracking setup on your site, you understand what types of actions your site visitors are performing. Whether it be lead through a signup, clicking on a link to a page, clicking on an element on the page or so on, it is a great advantage to know how well your landing page content engages a visitor and achieves leads and sales.

Through the fast testing of ads, you can identify which copy entices clicks and interactions from your audience.
Using the best performing PPC ad copy and implementing aspects of it into your organic content strategy can help you write up compelling title tags, meta descriptions and page content.

Create More Link Building Opportunities

If you play your cards right with driving leads through paid search campaigns, you can utilise your gathered leads to acquire social shares and backlinks on blogs and websites. For example, you can bulk email out a newsletter or promotion where if the person shares your post on social media or their blog, they can receive a special offer or discount on your site.

You can bring in more exposure to your site content when your paid search audience browses your site. Internal page visibility is a big bonus if you have lots of quality linkable content because you never know if your audience might share your content. If you’re very confident in your site content, you could even set up some of your ads to lead directly to your linkable assets.

mobile phone with Google

Capture Your Missed Audiences

If you’re starting off fresh with a website that doesn’t have any popular keywords, you can start building up brand awareness and driving traffic through the use of PPC campaigns. With the ability to bid on your non-ranking keywords, you can compensate for your low keyword visibility and capture the audience that you would’ve otherwise missed.

SEO tends to take months to gain real traction regarding results, and as a long term strategy that is quite dependent on the competition in your line of business, you can straight away get some action happening before you even hit the top keyword positions. You’ll save 6-12 months if you’re not on the first page already and if you’re already on the first page, it might take as long even to reach the top 5 results. Sometimes businesses will be time constrained, so PPC would be a good option to acquire traffic on the first page while SEO gradually improves.

Remarketing

Being able to bring back traffic to your site is useful especially if your audience happens to click on multiple ads and organic results on the SERPs – your competitors, your ads and also your organic search results. You won’t always win over your audience so being able to pull them back through remarketing ads is a blessing in that there are additional chances of a conversion.

Sometimes your landing pages for paid search or organic search might see high bounce rates due to the user having too many options available from the search results, so it is important to make sure that your remarketing ads are written such that they are compelling and appeal to the audience’s emotions and senses. You’d want to use language that entices them to come back to your site and take action. Imagine being ranked in the top 5 and a user finds you through organic search but holds off a purchase decision or simply forgets about your site. Ad impressions will remind people of your site whether it be through regular search ads or display ads, but remarketing takes the cake for pulling them back once they’ve clicked on any of those ads.


raymond tang

Raymond Tang is a digital marketing specialist at Sparro Digital Marketing Agency based in Sydney, Australia and has substantial interests in sharing his knowledge and insights in the digital marketing space. Working across SEO, PPC and content, he aims to improve the online presence of brands he works with, learning more every day and sharing tips with others in the field.

Most Common Mistakes to Avoid in SEO

Most common mistakes to avoid in SEO featured image

Search engine optimisation is a process that can be undone by even the most mundane of mistakes. All that it takes to derail even the most thorough of strategies is a minor mistake, leaving you with much work to be done to get back to square one.

For nearly two decades, SEO professionals have critiqued their strategy and that of others, attempting to decipher exactly what is the best practice in the eyes of Google. Some methods are more widely accepted than others, while all SEOs can agree that even the most minor of offences risk sullying the entire campaign.

Here, we look at the most common mistakes in SEO that you should take extra care to avoid.

Targeting Incorrect Keywords

Even if you are unfamiliar with SEO practices, you will likely know that keywords are a major factor when it comes to rankings. Some keywords are more competitive than others, for example, the phrase ‘cinema’, as per SEMRush) sees over 200,000 searches per month in the UK, while ‘cinema London’ is searched just under 15,000 times per month.

Keywords Targeting

While it would be great to rank number one for such a generic term as ‘cinema’, 200,000 means that there is going to be a lot of competition. Targeting localised keywords, such as ‘cinema London’ yields a more convertible and precise audience. A cinema based in London is unlikely to generate convertible traffic in Scotland, so why target such a broad area?

Poor Choice of Anchor Text

Linking to credible sources within your content is a must, and making sure that the anchor text that accompanies those links is correct is even more important. Crawlers look at the anchor text for a description of what the link leads to and, if this is seen as irrelevant regarding the text and the content it is used in, this damages your SEO.

For example, proper anchor text linking to an article entitled ‘How to Pick What Movie to Watch’ would be ‘how to pick a movie’ or ‘deciding what movie to watch’. This makes use of a keyword, which in this instance is ‘movie’ and uses synonyms of other keywords such as ‘pick’ and ‘deciding’.

Vague anchor text that does not describe what is being linked to in the context of the content often includes phrases such as ‘click here’ or something that is completely unrelated. It is always good to incorporate links to high authority sites but should be done so in a relevant manner. This forms the basis of good onsite SEO practice.

Not Tracking Results

It would seem silly to put so much time into optimising your website and not track the results it produces, wouldn’t it? Well, that is a mistake that far too many make, whether that is not tracking all of their results or not at all.

Google Analytics is a tool that every digital professional should be familiar with, and if you are not then this should immediately be raising alarm bells. If you do not have a record of organic traffic and conversions on your website then how can you make an argument that your SEO strategy is working?

Tracking results are the only way that you can find out what areas your strategy is strong and where it could be improved. If you are reading this saying to yourself ‘my SEO strategy cannot be improved’, I’ve got bad news for you…

Google Analytics

Metrics are the be all and end all of our industry, and if you are not keeping a record of yours do not be surprised when you find out that something that you firmly believed in is doing more damage than good to your website.

In conclusion, the most common mistakes are the easiest to rectify. Researching the correct keywords to target does not take too long, but forms the basis of a successful SEO campaign. All of your practices can be spot on, but if they are targeted to the wrong area, then they are pointless. Of course, you will only know this if you always track your website’s performance.


Aaron Briggs

Aaron is an SEO professional, specialising in online marketing and content creation, working closely with some business to improve their search visibility.

Boost Your SEO with Social Media Marketing

Boost SEO with social media marketing featured image

You’re using SEO, and it’s working for you. You’re using keywords, backlinks and other tools in the Search Engine Optimization toolbox and you’ve seen a steady increase in your SERP rankings. Your site is seen as useful and relevant by Google and other search engines. So what else can you do to make your website seem even more relevant and useful? Social Media Marketing is the answer.

Studies have shown that websites that also have active social media rank better on SERPs than web sites that don’t. Some people say that the link is direct, others say that the inherent trust on social recommendations that a genuine, organically grown and engaging social media presence provides boosts interest in the site. The need for consistent, curated and quality content is also a factor.

Whatever side of the argument you come down on, it’s still clear that good social media marketing has a positive effect on your business. You may already have links to Facebook, Twitter, Google+ and other social media services like LinkedIn and Instagram on your website; you may not. This is a guide that will talk you through how to use links with social media to help your SEO and your business as a whole.

The SEO Power of Social Signals

Let’s start just. Let’s say that you open a Twitter account and link it to your page. You start to put out information or entertaining things that support your brand via tweets. You build up your followers and your brand awareness. That’s the benefit of Twitter, and the good thing is that it has value on its own. It can also help with SEO.

The algorithm that Google uses to rank its websites is a closely guarded secret. That being said, it’s obvious that keywords and backlinks make up a large part of the sweep it does across the entire Internet. That’s why SEO has focused on those things. With research, testing and experience it looks like things like tweets are also picked up in the search. What is very interesting, is that every tweet is seen on its website.

That means that every tweet that you put out can be as effective as a backlink. It’s a lot easier to put out 140 characters than it is to write a blog. That’s not all; Google doesn’t just sweep for things like tweets, it also does a sweep for social signals. That’s things like retweets, comments, shares and even favourites. Just as a well-written blog can grow the trust of your website if people comment on it – so can a well-written tweet.

Social Signals – the Backlink Multiplier

That’s not to say that blogs and backlinks aren’t relevant. In fact, working with social media – they are even more important. They are a piece of substantial content. They are something that can be promoted on Twitter and linked to. More people are likely to send out social signals if there is something worth sharing and talking about. In turn, that drives more attention to the website where the blog is written.

Another beautiful thing about social media is that you get more than one bite of the cherry. Yes, there is a crossover. People who are on Twitter may also be on Facebook and other social media outlets. However, some people do not cross over. Added to that, people respond differently depending on the social media they are using. Just because someone has passed by your business on Twitter doesn’t mean they will pass your message on Facebook. That’s why it’s of paramount importance to make sure your message is tailored for each platform.

Google Chrome logo png

Copy from platform to platform

This is a run through of a how to take one idea and to spin out over different social media outlets. In effect, this creates the equivalent of four backlinks (this is hard to quantify as Google takes a sample of all tweets, just as it takes a sample of all websites… SEO can be hard to quantify too).

Twitter is a good place to start. You are limited to 140 characters, and sometimes that will be reduced to about 100-120 if you’re adding in hashtags and links. That means you have around two sentences to get across your idea.

Do you want to stand out from the crowd? Then let the world notice you with MAXlook’s brand new hoodie styles! #fashion #swag bit.ly/not real

That’s 140 characters (for a fictional clothing brand). Even then, it might be a bit crowded – ideally, you want to aim for around 100 characters, this is 95:

Let the world notice you with MAXlook’s brand new hoodie styles! #fashion #swag bit.ly/not real

The next place you would want to put your message out would be on Instagram. It also uses hashtags, although it doesn’t allow for a click through in no paid posts (although you can write ‘link in profile’ and put your website link there). It also requires a photo, which should be something that is interesting or entertaining.

Let the world notice you with MAXlook’s brand new hoodie styles! #fashion #swag Link in profile:

From there, you can go to Facebook, which also has a place to share your photo. It also has space to share more information, although keeping your message short doesn’t hurt – although it is nice to differentiate your message a little bit between platforms. There is also the option to use video, 360 photos and a whole lot more here. The more interesting your content, the more likely it is to be shared.
Once you’ve updated your Facebook – you can then put most of the same content on Google+. Google+ is not as big as most of the other social media networks listed here, but it is Google’s own social media platform, and so Google takes notice of it when generating search rankings. As such, it’s less important for general social media marketing, but more important for SEO boosts. For SERPs, Twitter, Facebook and Google+ are considered the big three.

LinkedIn is also a social media service that people might not consider, but be wary of placing the same copy you have adapted for other social media to that site, as it is a B2B based social media network. What LinkedIn is perfect for is the promotion of well written back-linked blogs, especially if they are business based. Other social media like Snapchat (and whatever comes next) can be used, but as they are predominantly mobile based, they have less of an impact on Google’s sweep.

Good content makes businesses content

The most important thing to remember here is to write good content. You can just put out regular posts – and you will still get an SEO benefit. If you put out good content that educates and entertains, then it will be shared by people. Each share, like, retweet,+1 or recognised social signal gives your website a better reputation. If you create content that people want to share, then those social signals increase. Writing a post that is shared 100 times is as good as writing 100 posts. In fact, it’s better – as your brand is spread out to a wider audience and recognition grows.

This post has mostly been focusing on things that you can do right now, and not have to pay money for. If you invest in social media marketing, these benefits can be increased dramatically. Boosting posts, finding lookalike audiences, retargeting and a whole host of tools open up to you. The core lesson of entertaining content that finds your audience where their attention already is remains. Be genuine, be entertaining and be consistent with social media and your SEO (and all other elements) of your business will improve.


zach

Zachary Jarvis is a Digital Marketer with one thing on his mind: Results. Uninspired by the never ending talk of ‘vanity metrics’ in the world of digital marketing, Magnate was founded – the ‘Social-First’ marketing agency.

Get Your Website SEO Friendly From The Start

SEO Friendly featured image

No matter whether it’s about fun facts, technical literature, training or marketing, every website is a form of communication. The communication nowadays has grown rather complicated. People are not so ready to listen, they have no interest, but the main reason is that they just don’t have enough time. In this field, to reach fellow human beings, first, you’ll have to learn to communicate with a machine. To spread the web of contacts for your company, you’ll go to need to go the extra mile when doing the design of your website.

Hello, Goodbye or Straight to the point

To communicate with a machine, in this case with a search engine algorithm, you need to know its language. The most important things are keywords since they are building blocks of this language.

The search algorithm crawls all the pages on your site looking for context. Like in every language, when writing keywords the most important thing is to pay attention to the order of words, punctuation, spelling, and capitalization. The more of this additional information you provide for the engine, the easier will be for it to find all the right pages and to rank them.
For your keywords to be relevant to the search engine, you have to give them an important role in the title, in the text, and in the metadata. You have to go straight to the point – the more accurate you are with your keywords, the higher ranking you get, narrowing the competition.

Wait, what? Or Keep it simple

Using too much information in a conversation for your listener to faster and better comprehend you will lead to the quite the opposite effect – he’ll be lost in that vast sea of information.

People make the same mistake when creating a website – they stuff the text with keywords, throwing them in wherever they get the chance. You have to keep in mind the fact that computers are still not capable of understanding things like people (although they are in the constant progress in that direction), so they are even easier to confuse.

What the hell are you talking about or Say it plain

If we talk figuratively, with lots of descriptions, if we try very hard to illustrate the topic to our listener, there is a chance, quite paradoxically, for him/her to get lost. Because of that, it’s important to introduce our topic in the beginning in the most concrete way.

It’s completely the same with this kind of graphic material on our site – non-text content, Java applets, and flash-based content are very often ignored, and they go unnoticed. To make the performance of your site better in search engines, the most valuable content must be in HTML format.

Yes, but or Learn to listen

In every conversation, it is important to be able to listen, as much as being able to talk correctly. It is impossible for anyone to know everything there is to know about the particular topic, so it’s smart to let other people inform you. That way you’ll not only get additional information, but you’ll also become more eloquent.

Your vocabulary will get richer, and with that, your words will become more attractive, and it will be easier for your listeners to understand you. We learn a language as long as we live – the same thing is the art of designing your website. Now you know the basics, but to reach a larger audience, you need to become an expert, and you’ll accomplish that by listening. Every better web design company has an in-house SEO or a team of search engine marketers whose job is to make sure your voice will be heard.

Um, yes, well, hmm.. or Don’t stutter

When we finally ‘capture’ our listener and occupy his attention, it’s important to keep the story rolling. Every pause or inconsistency will result in his loss of interest, so we must be very careful that every part of the story follows the other.

To provide your visitors with a free passage through your website and to allow them the possibility to visit every page, you need to make a crawlable link structure, which connects all those pages with each other. If all the pages are not connected with links visitors won’t see some of them, and maybe those would be the ones most important for you.

See you later or Conclusion

When designing your website, always remember you’re creating the mean of communication. Think like it’s you talking. Go straight to the point, keep it simple and always say it every day. There’s no need to stutter, you’ve got it under control, just be ready to listen.


Amir

Amir Noghani is the General Manager at Agseosydney. He has been working in the field of marketing and communications for over seven years and developed rich knowledge and skills in Online Marketing and Public Relations, as well as writing journal articles and blogs.

SEO Tools To Make Your Search Console Data More Relevant

seo-tools

Google search data console is a fantastic option for the users as they can evaluate the performance of the website. In fact, the analytic data sections help to monitor the web traffic and also ascertain whether the keywords are optimised. Also, people can also access information related to Clicks and CTRs at the query and also at the page level. Although Search console has lots of advantages, it suffers from the following drawbacks.

Navigation between the pages and queries is not an easy job because pages occupy the same rank for different queries. Also, SERP might impart the same rank to the website. One of the biggest problems facing the clients is cannibalization.

Google doesn’t deliver desired results from the perspective of long terms trends and comparisons. Therefore, the data is incorrectly interpreted by the SEO experts. To make them meaningful, one should use SEO tools that provide seamless integration to the search console.

Console Rocket:

It is a free tool that is quite popular in the online domain. Rocket is known to provide a lot of data to the users. One of the most significant advantages of the tool is that it offers 100,000 keywords for a single domain. Keywords can be stored in the database of the console rocket for a complete year.

By using the console rocket, you can easily divide the keywords into branded and unbranded category. Drilling of the information through queries helps to search the keywords quickly. Also, individual filters can be used to include keywords that have recently gone missing out of the database. They also play a major role in identifying the new keywords and also low performing pages.
CTR curves for all devices can be obtained with the help of console rocket. In fact, the results are kind of interesting from different gadgets both for the branded and unbranded keywords.

To use console rocket, you should sign up with the help of the Google search account. Once the process is completed, the data science strategy is implemented to create valuable reports and insights for the customers. The total time duration of the process is about 30 minutes, and after that, one can immediately benefit from the data crunching behaviour of the SEO tool. The search console data mining technique is not organised properly. However, console rocket introduces a structured approach and the historical reporting of all the data. Also, the tool also incorporates latest metrics hitting the online marketing domain.

Search Analytics for Sheets:

It is a free tool that automatically analyses the SEO data for the clients. Detailed research and valid conclusion combine to boost the business.

The primary advantage of such a tool is that it can procure and backup information from the webmaster tools. It can easily be retrieved and stored in the spreadsheets. Due to the simple user interface, people can get information about the rankings, queries, landing pages, and clicks.

Automatic backups are provided by the tools into the spreadsheets. Information is stored with a 90-day limitation, and the backup is transferred through the email. To enable the tool, one should install the application. When the whole process is completed, add on would be available in a variety of spreadsheets. If you want to invoke the tool, click on open sidebar however it also overrides the similar scripts. In short, enabling Search Analytics is a breeze when compared to the similar tools available in the market.

The authorization procedure requires users to connect add- on to the existing Google account. Users will get a proper message for authorization confirmation. You need to simply follow the instructions to get the access without any hassles. If the process is successful, the user will connect automatically to the spreadsheet. Since the authorization is based on the user identification, people do not have to repeat the process for the spreadsheet.

Data can be recovered from the verified sites when the sidebar loads into the application. The drop-down list is sorted alphabetically so that the users do not have any problems. Data range can be selected based on the day range that might extend to 90 days. Group wise filters play a significant role in filtering the information with the addition of rules such as QUERY EQUALS.

Another benefit of the Search Analytics is that it helps to create charts, reports and shared documents. The backup can be scheduled with a particular period of every third month. In short, it will go a long way in storing the data safely.

analytics

Search Console Helper:

Although a paid product, the console helper offers a free trial to the users. Since the tool is not supported by SaaS, it can run locally on the personal computer. You do not need to initiate a connection to the central server to accomplish the task. People can use application for data analysis while on the move as they do not require the internet.

The tool can easily work with Windows 7, 8 and 10 and connects directly with the Google API. It then connects to the console helper to retrieve data. As a result, people would work only with the correct data set.

Using the tool mentioned above, you can retrieve data at five times more speed from Google. Therefore, tracking the website has become a lot easier for the users. In fact, 200 requests are completed within a minute to deliver sterling results to the SEO specialists. Complete information about web traffic and the performance of the site can be shared by the Google.

Users can access a range of keywords using the console helper as they are crucial to enhancing the ranking of the web page. Information is accurate as it is directly obtained from the Google database.

One of the most important features of the console helper is that it identifies the landing page responsible for blocking the web traffic. If the content is not optimised, it can sound the death knell for the business. Moreover, the Console helper also explores new opportunities to increase the search engine rankings.

Comparison with historical data is essential to know where the website stands regarding the year of year performance. A single click of a button is sufficient to complete the task. As far as data fetching is concerned, it is extremely fast as there are no time lags due to the absence of internet connection.

Users can work on numerous websites, and the numbers can only be constrained by the Google search console account. It is quite useful in cases when sites with Http and Https extensions are to be accessed. You can also visit domains as well as subdomains that form the part of the data research.

You can retrieve data for different types of devices ranging from mobile to tablet and desktop. It is an essential attribute for the clients because they can identify what types of devices majority of the visitors use.

Using search console helper allows business to track the customers from over 200 countries. With all the information on fingertips, the users can take accurate and sensible decisions. The tool analyses every piece of data in depth to provide complete clarity to the users.


lauren-mclarenLauren McLaren was born and raised in Australia. She is working for Digital Muscle, providing affordable SEO services in Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.