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Guidelines for Quality Web Design Projects

Some of the technological advancements are not easy to familiarize with and require constant practice for the master the steps. For instance, working on projects related to web design can be tedious if you follow the steps and technicalities involved. For this reason, you have to come up with a smart way of doing things. The approach will leave your clients, and more people will line up for your services.

Set Reasonable Web Design Results

Success defines every web design project. It is only achievable if you get to familiarize yourself with the demands of your clients. Even if they are not very knowledgeable, make sure you strike conversations with them so that you deliver a product that is satisfactory to your clients. During these interactions, try and find out the purpose of the website, the goals set by the clients, whoever will gain access to the site and so on.

With this kind of Intel, you will have all the necessary information to come up with a good design for your client’s websites. In the web designing process, ensure you include information that will market your client’s business as well as a copy of the contract. With all these in place, you will have an assurance that what you are doing is in line with your client’s demands. The precaution will also help reduce revisions and rejection of work once complete.

Identify the Web Design Goal

For you to successfully execute a successful web design project, you need the active participation of your clients. The idea of a website is usually a business-oriented idea on the part of the client. The final result should be realistic. Being over ambitious can be very frustrating if things happen to go wrong.

Web design Project’s Audience

Entrepreneurs operating e-commerce websites yearn to achieve success at the end of every month. There is also a need to remain relevant in the ever-changing field. For that reason, the information you store on the website should be precise when it comes to getting information to make it easy for anyone reading the site to get information. During the Web designing project, you need to ensure that the information on the website is appealing enough to capture the attention of visitors. With a good site, it is effortless to market a company’s products or services.

Prioritize Relevance of the Website Regarding Content

Content should always come first when making a website. A website with rich information gives your client an upper hand. For anyone visiting a site, the primary goal is to get information. Though having an attractive website is appealing, without proper content it dents the company’s image by leaving potential customers with so many queries.

Web designing is not easy. If a client rejects your work, you will have to re-do the job or face the risk of not receiving payment. To avoid this, always ensure you meet all the clients demands. Pay keen attention to detail and consult where necessary.

Show Value for Web Regulations

While adhering to the rules involved in designing websites, ensure that the standards are at par as well. The standards and regulations are what the audience of the website used to identify the company. As a good practice, such rules should always remain constant if possible. If you keep changing these standards, the customers might opt to use other websites hence making your client lose clients. If such a firm stops seeking website design services, it will directly reduce sales for the company.

Human beings are habitual creatures. Even in the web design field, change is not a very welcome idea. Putting on the search engines, the company’s contacts at strategic places as well as the sign-up bar at its normal position is very essential. Ensure that the homepage remains attractive to new clients and remains satisfactory to your existing clients.

Make it Simple for Anyone to Access Information from a Website

https://symbolset.com/

The primary goal of the website is to increase the sales of the company’s products. The target is only achievable if customers can get information quickly. Your web design should embrace simplicity, while still maintaining quality and uniqueness.

With such measures in place, searching for information from one point to another should not be a concern. Your navigation design should list information systematically. The most important items should always appear first.

As a result, laying the information down in the order in which your clients prefer it is enough for the company to achieve its goal. In your web design project, your thoughts should focus centrally on optimizing the habits already formed by the audience during their previous navigations. This way, you put the e-commerce website in its best position for anyone to enjoy the navigation experience.

Think of Mobile Phones as the Browsing Tool

Mobile phones have made everything from the way we communicate to how we transact easy requiring just the click of a button. With this kind of potential, a web designer should choose the right online tools and software to promote the use of mobile phones in accessing the websites. The idea is a sound way of ensuring your clients with e-commerce websites have the chance to attract a broader market.

The immediate effect is an increase in the company’s profit turnovers. Optimize your web design to make it friendly to mobile phones. With such flexibility, one does not need to access a cyber to gain any information from a website.

Pay Keen Attention to Typography

https://www.typography.com/

For a web design to deliver, you need to be keen on the typography you choose to use. In the design industry, typography is an essential designing tool which forms the base of all designs. Selecting the typography of high quality and heightened flexibility makes it easier for the audience to access the websites on any gadget.

Involve Your Client Every Step of the Way

When it comes to web designing, you cannot rely on your skills alone. The client is also part of the whole process. They know what they want and can quickly point out any mistakes your website might have. If you ignore your client’s input in the entire process, chances are you will miss out on some essential features. As a good practice, have your client on board. After completing a significant milestone in your design, invite them to evaluate your work. Take a keen interest in the issues they raise and rectify the mistakes. With such measures, the final

Work in harmony with your client’s and maintain a good working relationship with your employees if you have any. Some web design projects can be very complicated, and you may not be able to master the specification of your clients in every step. To avoid rejection by a client, take time and go through all the requirements by your client. For technical bits, consulting fellow web designers is a good idea. Research widely and ask your client if you are to make any changes.

Integrate the Website with Social Media Platforms

With technological advancements such as the invention of the telephone and even email, communication is now easily accessible. As a result, there is an overall improvement in business performance. You need to design your client’s websites in a way that people can link up with social media platforms such as Facebook, Twitter, Instagram and much more.

The Future of Web Design

Web design is a fascinating field. If you aim at achieving professionalism, commitment and hard work are essential. For most people. The basic principles you learn in school are what you implement on the field. The future seems bright as more people embrace the Internet as a marketing channel for their products.

A web designer is different from a graphic designer. Even though both have an experience in computer graphics, a lot of experience is necessary for web design. You cannot waste time idling if you plan to become a successful web designer.

The only way to gain experience is to work in the field. If you are fresh in school, you need to work with a professional web designer. They have a good working experience and will teach you on how to come up with the web designs. What you learn in class is essential, but more skill and expertise is necessary when handling clients. Clients’ needs are diverse, and you have to find a way of managing them. The ability to control such situations is something you will not learn in class.

4 Creative Social Media Marketing Tips You Don’t Hear Everyday

Marketing has come a long way. It is the core process done by every business when a product is prepared for launch in the market. Marketing managers are responsible for a successful introduction of a product in the market. If done right, the product becomes a phenomenon. Otherwise, it becomes a failure.

The vast field of marketing has made it a proper degree, and its strategies and tactics are taught all around the world. But every study in marketing and each plan is focused on how to improve your product reach and make it likeable by the consumer so ultimately making him buy it.

Marketing is done through many ways, but marketers always look for new and creative ways of advertising which are most likely to get the job done and provide the most exposure and reach to the product. The modern platform where the world is being most creative is social media, plus it also harbours most traffic. Because of this, social media has caught the eyes of marketers and is being used for creative advertising.

But social media marketing is not a child’s play. Where it provides the most traffic, it also requires creativity at its most delicate and smart strategy to provide favourable results. Many newbies fail miserably at marketing only because they lack creativity and strategy. Well, worry not, we are here with a handful of creative tips which sure will boost your product reach and sales.

1. Trends are your Friend

Social media, although it’s only virtual and visual, it still is everyone’s high life. This life is considerably fast. Now and then we see another trend emerge and, no matter how silly, the public seems to follow it. If played correctly, these trends can be made useful and in favour of your promotions, creating a significant increase in your product advertisement and market. If you are wondering exactly how are we supposed to execute it, let me elaborate with an example.

Fidget spinners have been recently all over the internet so much, the internet broke. Many tricksters showed fidget spinner tricks; some did experiments with them while others sold a lot online. Each one of them gathered a considerable amount of traffic only because of fidget spinners being in trend. In fact, it is a brilliant idea to gain followers on Instagram fast.

Many advertisers, utilizing this opportunity, put offers of free fidget spinners along with their products. When people, searched for fidget spinners, the advertiser’s products also got featured, resulting in an abundant amount of traffic and sales.

2. Be Responsive & Interactive

It is always good to add the element of a little bit fun. People come to social media to relax, pass their time and laugh off at stuff. Be a short comic with the visuals you add to your advertisements as well as the description you put under it.

Also, many people ask questions in the comments section. You need to respond to each one of them but stay a little casual. Add puns to your responses, as well as laughable taunts. People forget modern day routine, but don’t forget the times when they laughed. In turn, they won’t remember the product, which will give you a step ahead of other marketers.

3. Go The Extra Mile

Always do the unexpected and in the most fantastic way. You need to stand out from the competition (given by other marketers of similar products) and prove to be unique. If you can trigger an emotion to the viewers’ hearts by your advertisements, you have sold your product.

McDonald’s once put an advert where the customers were greeted by Opera singers, and the customers laughed at the dramatic feat. The advert, because of its uniqueness, went viral and proved as an effective strategy.

4. Get Help

If you are failing at figuring out something creative for yourself, you are still left with plenty of options. Social sites feature a ton of creativity from a ton of successful artists, bloggers, singers and other content creators. Where their work is seen by an enormous number, they also do pay promotions. Sponsor them to do the tedious creative work for you and you are all set.

Being genuine and unique has always been the most eye-catching element in a successful marketing advert. In this ever growing competition for every product, the king is still the one who is creative enough with his marketing to stand out.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

9 Steps Towards Writing Effective Social Media Content

Effective social media content is good for your brand

Source: Pixabay

When coming up with a content marketing strategy for our brands, one of the most critical components is social media marketing. We create content to sharing it online via social media networks. There are over 3 billion social media users worldwide. With this information, it’s evident to see that creating effective social media content is crucial.

The following are nine strategies that you can employ to achieve this:

1. Concentrate On Your Reader

Your readers ought to be the primary target of your post. Even though most writers tend to focus on a wider audience, there are others that enjoy tailoring content towards a particular person or group of individuals.

Despite the fact that it’s not the only strategy to adopt, writing to one person portrays the desire connect with your readers.

2. Define Your Goals

Goal defining is one of the most important things to do

Source: Pexels

One of the first things to do is goals definition. Typical objectives include promotion of products and client engagement. Once your goals are set, you should remember that everything should point back to them.

Afterwards, think about how you’ll measure them. What will you use to gauge your efforts? Retweets, shares or comments? Everything should be defined in your social media strategy.

3. Choose The Right Social Media Sites

The more sites you pick, the more content you’ll have to create. Therefore it’s prudent for you to do one thing well than doing several things just okay. Ensure that you choose wisely so that you don’t overwork yourself.

As you’re selecting the ideal social media sites, remember that each channel needs different kinds of content.

4. Utilize The Language Your Audience Uses

The language you use should be the same as your audience’s

Source: Pixabay

Copy how they speak and the words that they use. Take a look at who reads your content or comments on your posts. Moreover, also look at their emails and social media updates. You can go ahead and request those that have bought your products to describe them back to you.

5. Repeat What Works

If an article about a particular topic is shared several times or gets a lot of hits, logic states that you create more content for the topic. Give your audience more of what they need.

6. Identify Your Clients’ Social Networks

Choose the network which your audience uses frequently

Source: Pexels

There are a significant number of social networks and channels that people use nowadays. Make sure that you publish and place your content where your clients tend to spend time in. The most common social networks include Facebook and Twitter.

7. Come Up With The Content

It doesn’t take much time and effort to create content. However, you should keep in mind that you’re creating online assets that will continuously provide value for you. For instance, a video published online that demonstrates how to do something will continuously educate your customers.

Blog articles, on the other hand, can be used for creating an online video. So if you are thinking about crowdsourcing content, for example, inviting guest authors to your blog, you may have to set some writing guidelines like the length of articles, images, and subtitles to be used.

8. Optimize Your Content

Content optimization is key

Source: Pixabay

If you imagine that simply writing and publishing is all that you have to do, then you’re mistaken. Your task has only just begun. You have to optimize your content. Some things to consider include:

  • Headline – Always come up with a compelling headline that will make people want to read your content.
  • Structure – Write subtitles that split your content into several segments that will attract your readers to your article.
  • Search – Write articles utilizing keywords that your readers would use to search for you online. Additionally, if you are publishing videos on YouTube, ensure that your content is optimized by coming up with a headline, a description, and keywords.
  • Social – ensure you have social media sharing buttons whenever you have content to share. Try not to make it hard for your audience to share and spread your awesome content.

9. Make Your Content Mobile

Nowadays, PCs and laptops are not the only gadgets that your customers or readers use. With advancements in technology, mobile phones and tablets have become must-have gadgets (there are around 2.4 billion smartphone users worldwide. This number is expected to hit 6.1 billion by 2020). Therefore, ensure that the content you create can be viewed on the various mobile platforms.

Conclusion

The tips discussed will greatly assist you to come up with compelling social media content for your brand. For queries about cause and effect essay outline or essay writing services, you can visit various online sources for assistance.


Kevin is a professional educator and a private tutor with over eight years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.

How can you add traffic quickly to your website with the use of practical tips and strategies?

practical tips for traffic featured image

We have heard a lot about social media sites. Most of the people use it for communicating with one another. However, recently it is also in use for business promotion. Moreover, in this page, we will discuss building communities. We will also discuss the various ways in which you can build traffic to your blog site. Social media sharing is no doubt easy, but a little bit of effort is required on your part. You need to do more than just little sharing of the blog posts on the social media. You will get to know about some useful tactics from this blog that will help you in marketing on social media.

Almost every month you will see that new social networks are coming up. There are both large social media network platforms and niche for social networks. You have lots of opportunities to promote your blogs on these social media sites. Moreover, if possible, you can use all of them to promote yourself. Practically, this is almost next to impossible. Moreover, the use of multiple accounts also becomes a major problem with no interaction or very less interaction with the audience. Lack of time, management, etc. become the biggest problem to handle all the social media profiles. So, it is better that you choose a couple of them or even one among them and give your best effort in promoting your business or service.

It is important to identify the target readers

You can use either one or two social media networks or a couple of them. However, which site should let you go for depends on the readers you target. It is essential that you first identify the readers and then choose the social media networks, rather than doing just the opposite.

Need to determine the potential of the social networks you target
There are some social media networks that we all are accustomed to, and the list includes Facebook, Google+, Twitter, Pinterest and LinkedIn. As compared to the new sites, you will see maximum people using these popular platforms. So, it is essential that you target such a networking site which is preferred by a large group of people or at least the group of people you target for your blogs.

The results usually vary depending on the readers. Always remember if your blog is geared around professional matters, then business and professional readers from Google+ and LinkedIn can add to potential traffic. If the group of reader you target is more visual, then you can focus on Pinterest, Facebook, and Instagram. You can add more followers on Instagram to ensure that the process of promotion is speeded up.

Automatic sharing of contents

Marketing on social media can be time-consuming, and we have already discussed the online community building process above. It is not a child’s play to develop these communities. In fact, even after building them, it is quite difficult to channelize your blogs through them. However, you do not need to worry because there are various tools available for this job. Automation can be said to be your friend in this regard. It can help you to share your blog posts on the social media sites.

Buffer

This is a free social sharing tool, and you can use it to schedule around ten posts in the queue for posting on various social networking sites. If you go with the free version of Buffer, which is indeed the best option if you are a newbie, then make sure that you create a social profile on each of the available networking options. There are some company pages like that of LinkedIn that needs premium version.

Use of hashtags

The use of appropriate hashtags is important when you share updated on the Buffer as well as on social media. These will also require for the content to work on social networks. You can use the free as well as premium hashtag services to know about the trending tags that can drive the maximum traffic to your site.

Sharing button is a must

Make sure that your blog is accompanied by a sharing button so that it can be shared by the readers on other social media platforms easily. If the share button is hard to find, then users will only stay away from sharing the post. Usually, Twitter, Google+, Facebook, and LinkedIn are the standard social sharing buttons given near the blogs. If you prefer any other social networking sites, then you can give that option too. However, remember too many cooks spoil the brother. Similarly, too many sharing buttons will demotivate the readers from sharing the post at all. So, maximum add up to only three sharing media.

Sharing snippets of your blogs without actual promotion

Well, you will be amazed to know that you can use a strategy to promote your content without actually promoting it at all. Many times, people do not seem to like when a profile shares just the link back and titles to their blogs. So, to enhance the appeal, you need to share contents that are meant for the “social media only.”

Share tips and stats related to your service and business

Sometimes you will see posts that cannot be termed as blogs but contain stats and tips of a particular factor. You can add further value to your social media updates with the sharing of this valuable advice and information.

Hope, the above points will help you in promoting your online business. If you are a startup company, then using the points above in an efficient manner will enable you to get instant results. Make sure that you hire the service of an expert if you are not well-versed with the online marketing criteria.


walter moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

Looking for Real Instagram Likes? Here Are Some Hacks to Try

Instagram hacks for more likes image

Instagram likes are something every Instagram user wants. For a business marketer, these likes add to the credibility of your account, and with time, it will lead to more followers. As you continue boosting your following on this popular social media network, it becomes easier for you to convert and build brand authority. There are over 8 million registered businesses on Instagram, and this is enough reason to rethink your social media marketing strategy.

The Place of Instagram Marketing

There are over 700 million Instagram users today, and the numbers are growing. Over 4.2 billion posts receive likes every day, and so far, over 40 billion images have been shared on the platform. Instagram engagement levels are higher than for Facebook and other social media networks. There are many reasons for your business to leverage this social media platform including being able to learn what people like, increasing conversion, boosting traffic on your website, better engagement, fuelling other marketing channels by sharing your images and many other reasons.

For a successful Instagram marketing campaign, you need real Instagram likes which will boost the visibility of your account and eventually increase your follower numbers. The more likes your account has, the more trustworthy it becomes, and users will gradually start following you. In essence, you must find a way to increase Instagram likes. Below are some simple tips to increase likes for your posts:

Come up with a strategy – You have to meet as a team and agree on the roadmap for your Instagram marketing campaign. This includes setting out objectives, agreeing on the type of content to post, posting schedule, and the person to post among other details. When you have a well-planned Instagram campaign, you will have set the foundation for success.

Identify a creative and captivating theme – The most popular Instagram accounts have a theme, and they stick to it come what may. Doing this will take a lot of creativity, but it will pay off eventually. For instance, if you restore vintage cars, posting fabulous looking cars is not enough. Why not show what goes on behind the scenes in short videos or images?

Come up with a posting schedule and stick to it – Doing random posting might seem like a cool thing, but this is not the way to get free Instagram likes. Many people are looking at your posts, and if they find that you have a regular posting schedule, they will quickly start liking and eventually, you can convert them into followers.

Use hashtags creatively – If there is one abused Instagram tool, then it has to be hashtags. Using plain hashtags is just as bad as overusing them. Stick to a few hashtags that are relevant to the theme you have chosen.

Automation – Tools such as Like4Like will help you get real likes without much hassle. These tools remove the hard work from your Instagram campaign and help you to gain a competitive edge.
There are many other simple tips including interacting with users and optimising your photos among others. The bottom-line is to ensure that your brand is highly visible on Instagram.


Walter Moore

Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

4 Strategies Every Marketing Leader should be Using in 2017

marketing-leaders-2017
The very face of marketing is changing consistently, even more so in today’s world. You have to stay on top of the latest trends and topics so that you can compete – because if you aren’t, then you are falling behind. In fact, you should dedicate at least a few hours every week to reading over marketing materials and new ideas. If you put it off until the end of a quarter or a specific day of every month, you will quickly fall behind.

marketing-strategy

For 2017, try some of these marketing strategies:

1) Get Influencers Involved

Influencers are the best source of traffic in the marketing world today. To use them effectively, you have to find someone that aligns themselves with your ideas and has a following that could use your product. For example, sure a big-name basketball star might have a lot of followers, but you don’t want to use him to market a make-up brand. Or just because a comedian has a lot of followers on your targeted audience, some of their humor might turn off customers that you already have. You have to be able to weigh the pros and cons of using an influencer.
Note that it can get pricey to use these influencers as well. The best way is to strike up a deal that works for both parties.

2) Remember That People Have Short Attention Spans

People aren’t going to sit through a twenty-minute video explaining what it is your product does. Sure, those videos have a space, and you should continue to make them. However, you should also make shorter, bite-size pieces of information that people can watch or read in under a minute. You just need to give them enough to whet their appetites for more.
Much of what you push forward in your marketing campaigns needs to be about the people with short attention spans. They will.

3) Focus on Mobile Users

Most importantly, you have to think about your mobile audience. People aren’t performing searches on their desktop computer or their laptop computers anymore. Instead, they are using their phones and Siri to get all of their information. Do some research on the top movers and shakers in your field and find out how their website looks on a mobile device – then look at yours. How do they compare?

Make sure that your text is easily readable on phones, your images aren’t cut-off, and when someone scrolls down your website, they aren’t accidentally touching things with their thumbs. Other things to think about include load times, randomly playing videos, information boxes, and navigation.

4) Get Better Social Media Teams

Social media is one of the most profitable marketing tools companies have today, and they don’t use it correctly. Look at all of the tips above and then look at your social media strategy – does it fall in line? If your target audience is under the age of 35, especially if they are in the age range between 15-30, you have to have your social media skills mastered, and they can tell the difference when you don’t.

social-concept-internet

Is It Time to Hire a Social Media Manager?

Hire people who know how to talk to other people online, who know the terms and the ways those platforms operate. It’s important to have someone who understands hashtags, SnapChat, gifs, and especially Memes because they are going to be thrown at you a lot. If you don’t understand them, you can become a laughingstock pretty quickly. If you don’t have the time to understand the current language of social media, maybe it’s time to hire someone that does.

Overall, a little extra attention to your digital marketing strategy will make a huge change in your profitability. You will find that it can even change the outlook on your business. Make sure to read up and reach out to people who can help you with all of the strategies listed above. Remember that there is nothing too bad about having a boring campaign, but a lot can go wrong if you try a new marketing campaign without knowing what you are doing. If you need help building a new marketing campaign that will meet your targeted audience, consider reaching out to Media-Shark.


tomTom Blake is a digital marketing guru at Media Shark digital agency, and all round entrepreneur. Running his own businesses since the age of 20 he’s work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. He’s passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI.

 

How to Use Instagram and Snapchat Stories to Build Your Brand

instagram-snapchat-brand

We’ve long known a single picture is worth a thousand words, but how many pictures does a whole story involve? If you have spent any amount of time on Instagram or Snapchat in the last year or two, you might already know the answer.

Companies of all sizes and statures have long recognized the value of image-rich marketing, using color to evoke emotion, infographics to simplify complex ideas, and shapes to highlight particular qualities and meanings. Brands create and utilize images to mold their persona, sharing their brand story by giving a peek at the people and purpose behind the logo.

And for some, there’s no easier way to showcase those eye-catching elements than on visual-emphatic social outlets like Instagram and Snapchat, the image-based platforms whose entire existence relies on posting optically appealing elements to engage their viewers.

instagram snapchat

But as much power as a single image can yield, a thousand words at a time ceased to suffice when Snapchat’s Stories feature – and later Instagram Stories – rolled out and installed a new era of social storytelling. Pioneering features like ephemeral content has forced marketers to craft stronger, more efficient, more engaging stories within the images they post.

With a 24-hour expiration date stamped on every Story, there’s only one place a Story can survive – in the viewer’s memory, but only if it’s worth remembering.

A Magnified Look at Social Media Storytelling

A Cultural Expectation

Storytelling has existed as long as human language, serving to share experiences and information, and eventually cementing its place as a cultural norm. Some stories we share today, such as fairy tales and urban legends, are ones that have evolved through centuries of retellings and embellishments, changing names, places, and happy endings to fit our purposes. And just as humans did centuries ago, we continue to tell stories to inform, engage, entertain, and inspire, only now those stories do not always come in the form of a book or oral recitation.

Brand storytelling isn’t about cherry-picking stock photos or copying the successes of others. To be effective, every story shared must epitomize the brand identity, rising above competing brands and images to engage, enlighten, and inspire the viewer to either take action or seek more information. These stories serve as a chance for brands to momentarily halt their advertising barrage and give their audience a transparent glimpse into the beating heart of the company.

Brands have become as big a part of our culture as the products they represent, from music to clothing to food to social media and beyond. Some of the most successful brands have integrated themselves so deeply in our society not through their products and services, but via a storytelling strategy that speaks to us on a culturally important level.

The Cash Value of a Brand Story

As transparent and genuine as brand stories need to be, there is no hard and fast rule to deter your story from becoming your Call to Action. You simply need to know how to craft a story that warrants an action.

Consider the following:

  • What do my customers need from me?
  • How can I connect with my customers on an emotional level?
  • What drives my customers to make a buying decision?
  • What honest elements can I add to my story that can help influence a decision?

Let’s look at Coca Cola’s 2014 Share a Coke campaign:

coca-cola

As one of the world’s most iconic brands, the company stayed true to its universal roots by featuring individual names on its bottles and cans, which sent millions of soda drinkers on a scavenger hunt to find the beverage that “belonged” to them. But as obvious as this was a marketing campaign, it was also less obviously a reflection of how people provide the beating heart behind the brand.

In this case, Coca-Cola shared a story about sharing a coke and earned a 2.5% increase in sales from the same 12-week period the previous year. Also, Coca-Cola benefited from an 870% increase in social media traffic, 18 million+ media impressions, and a 7% increase in consumption, among other perks.

A Purpose in Social Media

As digital marketing trends continued to shift to the social sphere, both Snapchat and Instagram rose to the call of an increased need for solid social media storytelling that doesn’t only provide an opportunity for engagement but encourages it. Thus, Stories emerged on each platform to give brands and viewers alike a different, more organized approach to interacting with each other.

Keep in mind, storytelling is not synonymous with story-selling. It’s not just an outlet to promote your good deeds and wild successes to gain positive PR. Storytelling has always been about how we relate to others and the ways we share and understand experiences. Build your social stories around what your users care about, and show them how you understand their needs, likes, and interests.

Truthfully, brands have become so adept at crafting original images and click-worthy content that it often begs the viewer to question its authenticity. But Stories can – and do – change that notion by not featuring your carefully constructed material, but your in-the-moment highlights. And those are the instances that tell the most genuine, unevolved version of your brand story.

A Bird’s Eye View of Snapchat and Instagram

Snapchat

Say good-bye to the self-destructing snap – if you want to. With Stories, users can look at photos as often as they like until the 24-hour timer dings.

Think of it as a well-honed twist on a traditional photo album: users can post photos or videos in Stories, and others can view those posts anytime while they are still live. This gives viewers a play-by-play of what the user has been up to within a day’s span, but without any content taking a deep dive in their rolling newsfeed. Once a post hits the 24-hour mark, it’s gone forever.

snapchat-stories

Posting to Stories throughout a given day creates a unique narrative for the viewer that details what a day in the life looks like for your brand. It also avoids the one-view-only stipulation that formally ruled Snapchat and lets your image’s legacy live a little longer to create a bigger impact. This gives each of your Snapchat Stories a full 24 hours to inspire and engage before time runs out and something new takes its place. If creativity is ever necessary, it’s here and now.

Instagram

The first photo-sharing social platform lifted a page from the Snapchat playbook and implemented their form of Stories.

Similar in form and function to that of Snapchat, Instagram embodies one of the most important elements of telling and sharing stories – the personal aspect. By eliminating public likes and comments to posts shared in Stories, users are encouraged to reach out via private message on Instagram Direct. This gives brands a clear invitation to respond and engage by forging a direct connection with its fans.

instagram-stories

How to Choose The Right One for Your Brand

If you find yourself unable to differentiate between Snapchat and Instagram Stories, you aren’t alone. The resemblance between the two is nothing short of striking:

  • Posts disappear within 24 hours
  • Ability to add doodles, filters, and emojis
  • Similar privacy settings
  • Viewers can initiate one-on-one Conversation
  • Users can post photos and videos
  • Brands use them for similar purposes

Even so, the two can’t be described as identical. Snapchat trumps Instagram with its filters, face mapping, and reverse motion filters, while Instagram beats Snapchat on hashtag functionality within the app and easier navigation through Stories. Also, each app emphasizes Stories in different extremes, with Instagram prioritizing Stories as the top level idea, as opposed to a second rate feature on Snapchat, and are definitely tools all social media marketing companies should be using.

Given the massive similarities and scant differences, which one makes the best solution for your brand?

There is no single right answer. If there were, either Instagram or Snapchat would cease to exist. But whether you are considering a transition from one platform to the other, or are making the first leap into a social media strategy, there are a few things you should consider before clicking the Sign-Up button:

  • What platform does the majority of my target audience use? Don’t worry about which platform has the most users – find out which one can put your brand in front of the right users.
  • What kind of results do I get on my current platform? If you are already active on either Instagram or Snapchat and are thinking of jumping ship because you are not currently getting the results you expect, consider tweaking what you are already doing before you completely abandon your efforts.
  • Do I have the resources and necessity to manage a presence on both Instagram and Snapchat? Some brands can sacrifice the money and manpower to manage multiple social media accounts. But even if you do have the time, funds, and people to manage both platforms, make sure the results warrant the extra resources you’re forking out.
  • Which platform does my competition use? Copying the competition does not always give you the same results as your competitors, but it could be a good indication that they have found their target audience on their current social channel, which means you can, too.

Once you make your choice, be consistent in sharing your stories by keeping your result in focus. Remember, storytelling is about understanding and connecting with your audience, so quality – not quantity – should win every time. Now that’s a story with a happy ending.


benBen Shepardson has been creating and managing websites and web content since the early aughts. From the early wild days of SEO to today’s demand for fully-researched content that users crave, he’s dealt with it all. His latest project is NoStop Content, a provider of original, top-notch written content for business owners and media agencies.

Social Media Brand Meltdown

Social Media Marketing Gone Wrong!

As many of you may have seen or read online already, “Amy’s Baking Company Bakery Boutique & Bistro” in Scottsdale, Arizona, suffered a publicity meltdown like none other when the owners took to their Facebook account.

The owners were featured on a recent episode on FOX’s Kitchen Nightmares where celebrity chef Gordon Ramsey visits struggling businesses to turn them around. After he dumped them on the show for being too difficult to work with, the owners Samy and Amy Bouzaglo decided they were going to sign onto their Facebook account to respond to criticism from online users. The results were not pretty!

In a profanity laced rant, the owners seemingly added fuel to the fire for anyone reading, and the news has spread like wildfire. Read this Buzzfeed article for a more detailed account and summary.

Internet Marketing Done Right

This brings up two valuable lessons. Social Media is an incredibly valuable tool to use to communicate your message to the masses, and your online reputation can spin out of control in minutes. Social Media Marketing and Reputation Management are critical components to a successful Internet Marketing campaign. We work with companies across many industries, distributing marketing messages on their behalf, posting reviews and testimonials from their clients, and staying active with their client base.

Let us show you how we can help your business by handling your Internet Marketing, regardless what the needs may be.