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Helpful And Practical SEO Techniques For Health Benefit Businesses

Search Engine Optimization, or SEO, is a technique that takes a combination of cold hard facts and informed intuition. It is a beast that is running on ever-changing algorithms. Sometimes a feeling and a hunch are as valid as a bunch of statistics. These are just a few ways to achieve a little SEO success for your employee health benefits business.

  1. Choose Your Keywords Carefully
  2. Place Keyword in the Title
  3. Relevant Content
  4. Good Link Navigation
  5. Get External Links
  6. Social Media Keywords
  7. Local Searches

Choose Your Keywords Carefully

Resources that can help you determine the most searched for phrases are helpful. Google Keyword Planner is one such resource. When you narrow down a keyword, put that keyword in a very specific context. Choosing “employee health and dental benefit business” as the keyword will funnel in an audience that is looking to complete a specific action. If you just selected the keyword health benefits it would draw traffic that is looking for any information about health benefits.

Place Keyword in the Title

Increase your organic rating by placing the keyword in the title of your content article. Make sure that title is unique and explains the content. For example, if your page is about “health and dental benefits”, you should have those words in your title. Once the keyword is entered into the query several titles will appear. Market your title to be unique and eye-catching in order to stand out on the list. If you briefly summarize the article in the title, you demonstrate the legitimacy of your content and website.

Relevant Content

Relevant content will help you get the right traffic even if your keyword does not. A lot of times the phrases used within the content will also produce long-tail traffic. Even if your keyword is the best you can select, there will still be competition within that keyword. Solid, competent, and relevant content will help your listing stand out amongst the crowd.

Good Link Navigation

Make sure that your link takes you to an important page on your website. If you select a great keyword and then have a link to a page that has no relevance to the keyword, you will lose that traffic. Do not waste that click. Connect them directly to the most important page of your website.

The more external links that you have the better chance you have to generate traffic. The best ways to get relevant external links are to either ask or use content other website moderators find interesting.

Social Media Keywords

It is important to note the difference between web searches and social media. Searches conducted specifically on social media vary slightly to searches conducted on a web search engine. Make sure to utilize social media as many businesses are actually using social media to stimulate their web engine searches. The effect social media has on the web is growing every day.

Local Searches

Never underestimate the power of the local search. A lot of people will enter their physical location as the search keyword. Simply using your location as your keyword can help narrow down the vast competition presented online.

SEO is an ever-changing beast. Try as many of these pointers as possible to help get more traffic to your employee health benefits business.

6 Simple SEO Tips for Carpet Cleaning Online Marketing

To realize increased traffic and sales from the Internet, your website needs to be optimized for the clients you’re targeting and also for search engines to increase the chances of quickly increasing your sales. In fact, Internet marketing is one of the most effective ways to use when your primary goal is to get more carpet cleaning leads. Being in the field of carpet cleaning, you may at times wonder why internet marketing could be a goldmine for return on investment (ROI). Below are a few reasons to help explain to you why:

Budget-friendly

If we were to compare internet marketing for carpet cleaning to conventional marketing, then you would realize that internet marketing and SEO offers a lower cost per lead (CPL) than it’s opponent, conventional marketing.

Efficient

Have a look at other methods, and tell me who would market your services twenty-four hours a day, seven days a week, without complaining of being tired, or at times not being in the best state for marketing your business. The Internet will market your services throughout the day and night, without getting tired, no matter the time of day.

Flexible

While making use of tools such as email automation and list segmentation, Internet marketing will target potential clients based on where they lie on the customer’s journey so that the marketing is rendered efficient as well as automated.

Other than the above, the Internet will also be a platform for your leads to first do research before making their purchase decisions. All in all, whether you want to get started with carpet cleaning marketing using the Internet, or you need to improve on it, you’ll need to use SEO. Let’s have a look at SEO and what tips you can use to benefit from it the most.

SEO for Your Website

Think about SEO as a technique to attract a large crowd to your business with the hope of turning as many individuals from the crowd as you can into potential buyers or users of your services. In short, the main agenda here is to get web traffic, which will create leads so that you can turn these leads into clients and revenue for your business.

Once used “black hat” tricks used in the past are not relevant now with the rise of Google’s smarter algorithms. Nowadays, making your website easier to navigate and more user-friendly will help your overall SEO. The following are the tips you can use to optimize your website:

1. Easy to use navigation

Strive to achieve clear and sensible navigation for your site. Create a menu item and a page for every service you’re offering, such as “Carpet Cleaning” and “Upholstery Cleaning.”

2. Use Page titles

Let your page titles communicate what your page is all about. In short, try to let the readers and search engines get an overview of what your page is about.

3. Use the most relevant and original content on your site

Have you heard the term “Thin Content” somewhere? Well, that term could be describing what’s damaging your website when it comes to the ranking of your website. “Thin Content,” as far as page ranking is concerned, is content that you may have copied from other sources, or content with a low word count. Strive to achieve at least 500 words for each of your pages, while making sure that all of your content is relevant and original. Failure to do that might result in your website’s rankings decrease in Google’s search results, and you’ll have only yourself to blame.

4. Make use of descriptive alt tags with your images

Adding images to your pages is necessary, especially when you want the readers to have a clearer idea of what you’re trying to explain or sell. Unfortunately, search engines can’t “see” pictures in a detailed way as we humans do. They need to read what the images are about, which is why descriptive alt tags are necessary. Plus, those with visual disabilities use screen readers to audibly read web pages and image alt tags to describe what the images are.

5. Study your inbound links

These are the links to your website that are posted on other websites. You need to examine the links for authority and relevance by making use of platforms like SEMrush for analyzing links and more.

You may also decide to join your local Chamber of Commerce which may offer you a link to your website. Local Chamber of Commerce sites have good authority and relevance for the area where your business located. After you’ve joined a chamber and paid the required annual fee, they will likely list your site on theirs. Such a strategy may be a worthwhile considering all the click-throughs you may get from that one single source.

6. Use Meta Descriptions

Meta descriptions inform visitors and search engines about what your webpage is all about by placing descriptive pieces of information on each page, which appear on search engine results pages. Make use of Meta Descriptions to complement the use of things like page titles.

The above tips should help you to get started with your Internet marketing and SEO activities. Make sure that you are also informed about other factors including keywords that are related to your industry and location of your business.

The Essential Guide to SEO for Condo Sales

essential guide to seo for condo sales

Over 90% of potential home buyers use the internet to search for their ideal house. With more and more people turning to the internet to search for condos, websites are easily the most useful source for home buying information. In fact, 86% of people looking report that sites are where they get most of their knowledge and 44% make the internet their first stop in the home buying process. Real-estate related searches continue to increase providing realtors with an abundance of opportunities. Realtors cannot afford to miss out on the potential traffic, so SEO is now more critical than ever.

Increasing traffic for condominium related searches starts with using SEO on your website. Focusing on the features below, any condo sales website can capture more traffic than they ever imagined.

  1. Target local keywords
  2. Include blog entries
  3. Use photos and videos
  4. Use a responsive design and go mobile
  5. Get listed in directories
  6. Optimize your bio on your broker’s site
  7. Incorporate social media
keywords

Keywords” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

1. Target Local Keywords

More than 69% of internet shoppers start their search with a local keyword phrase like “Las Vegas condos.” People prefer to work with someone local first and only expand their search if necessary. While many realtors can service several areas, it is best when you start your website to focus on your local area. You want to optimize your site for search terms like:

  • (your city) condos
  • (your city) condos for sale
  • (your city) condominiums
  • (your city) high rise lofts

You want to place these throughout your website so you can organize your pages in the following manner: Las Vegas Condos for Sale, Las Vegas Condominium Testimonials, Living in Las Vegas High Rises and About Finding Las Vegas Condos. Within each of these pages be sure to include local keyword targets in content that will be useful for a potential home buyer.

You also want to make your website a resource, providing information the buyer may need. Under the “Living in Las Vegas” section you can include details about local school districts, median income, public transportation details and any other useful statistics they may want. The more targeted your site is, the more traffic you will get and keep.

Remember not to be too general because you will get more traffic with a phrase like “Las Vegas Condos For Sale” than you will for “Southern Nevada Condos For Sale.” You can use broader keywords once you have established good traffic to your site, but your initial approach needs to be strictly targeted.

Many realtors and brokers use IDX (Internet Exchange Data) for real estate listings which are great for users but will not impact search engine rankings. These listings are usually rendered with jQuery on a subdomain that appears off the main site, which means Google will not index the content as part of the site. To avoid this problem, be sure to add extra unique content to your listing pages such as additional facts and features about the property, videos, photos and pieces from your testimonials page.

blog

2. Benefit of Blog Posts

Given that real estate agents typically represent hundreds of listings at a time, there are always those favourites that realtors are very motivated to sell. For these specific properties, one way to increase traffic is to include blog posts. Each post needs to target the property directly by address so potential condo buyers will be drawn right to it when searching. Essentially the property address becomes your keyword, so you want to include it in all the right SEO places; meta description, title tag, content, photo tags and photo filename.

When it comes to the blog content, keep it close to 500 words and keep it unique. You want to describe the condo’s features on top of the standard description. Search engines expect to see these home descriptions, so you are not going to be penalized for duplicate content. To get that higher ranking, however, you need to have original and unique content.

3. Photos and Videos

vegas condo scene photos

Example of how a site includes photos with listings – Courtesy of http://www.vegascondoscene.com/

Websites always benefit from photos and videos because of the ease with which way they engage users. Real estate websites especially help because browsers love to see pictures and especially enjoy virtual tours of the home. You can also include testimonials in videos as a unique way to present information. Anytime you sell a condo, be ready to capture a testimonial from the happy new buyers. The best time to ask for a review is after the papers are signed, and they are holding the keys to their new home.

4. Go Mobile and Off-Site

smartphone

Everything today is mobile which means even condominium buyers are searching for houses on their phones and tablets as they wait in line or for an appointment. Statistics show that 89% of new home shoppers use a mobile device when house hunting and there has been a 300% growth rate in real estate related searches done on tablets over the past year. Mobile applications and devices allow people to search from the comfort of their home as well as when they need to pass the time. Think of the traffic you could be missing out on from this mobile world.

The commonly searched for information regarding condos includes:

  • Contacting a broker
  • Comparing prices
  • Getting directions to a building
  • Getting general home information
  • Reading reviews
  • Looking for a listing agent
  • Researching mortgages and lenders
  • Watching videos about a property

You want to make your website mobile, and the best recommendation for this is to use responsive design which is Google’s preferred configuration. You also want to look into optimizing more than your website. You can also take steps to increase traffic off-site such as optimizing your bio page on the agency’s site, getting listed in directories and using social media platforms.

Rolodex™ 67236 Rotary Business Card File

5. Listings in Directories

It is well known that real estate directories get a lot of traffic, so you need to be listed there. The following real estate sites have directories for realtors and are currently the most popular on the web: Trulia (277 million page views in one month), RedFin, Zillow (498 million page views in one month) and Homes.com. There is a lot of traffic out there you want to snag.

Biography” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

6. Optimize Your Bio

Realtors that work with an agency usually have a page devoted to them as part of their brokerage website. It is not always guaranteed that a sub-domain can rank for local keywords but this page is great for selling your name. You want to make sure you present yourself well because people will Google your name. Using your full name in the title tag is recommended as well as in the meta description. The difficulty comes with the fact that you do not have complete control over this domain so make sure you find out exactly what you can change. Along with ranking your name, you can upgrade your bio by providing a link to your site.

social media

7. Take Advantage of Social Media

Social media is the best way to meet people and establish business relationships. Not only can you make new contacts but you can strengthen old ones. Realtors with active social media accounts can interact with clients daily. You gain access to a broader set of individuals the more platforms you use; Facebook, Twitter, Instagram, and Pinterest. When people link to you through social media and follow you, it shows trust which will benefit your chances of developing new contacts and potential clients. Realtors benefit significantly from Pinterest and Instagram accounts due to the importance of videos and pictures to the real estate game. So use social media strategically to your advantage and be sure to use those hashtags anywhere you can.

SEO Tips for Property Management Firms

 

SEO is critical to the success of any property management firm, so it is essential to look into better online marketing strategies for your company today. There are several SEO techniques out there that can improve website traffic and business, but there are three that are essential for your success.

#1. Menu Items

The layout of your front page tells users a lot about you and first impressions are lasting. You want this page to be clean, clear and straightforward, especially the menu items. Ideally, you want four essential menu items; Owners, Tenants, Property Management Services and Realtor Referrals. Your goals are to increase your rankings by reducing the bounce rate and increase the time spent on your page.

You want to provide information for any potential tenant, agent or client that comes across your site. When you guide each visitor easily to the section they are interested in; they are less likely to leave. You can have other menu items such as media relations, which are popular but be sure to keep them on sub-menus because the first page needs to be clean and concise.

#2. URL Structure

You need to develop a strategic URL for each of the pages on your site, and they need to be descriptive and consistent. When your URL makes sense, search engines like Google can find it easier, so you don’t want a URL that does not make sense with irrelevant wording.

The example below shows what your sales landing page URL would look like if you were a property manager in Gilbert, AZ.

phoenixpropertymanagementcompany.com/cities-served/gilbert/

Your landlord’s page would, therefore, have a URL like this:

phoenixpropertymanagementcompany.com/red-hawk-landlords/

#3. Landing Page

The landing page is responsible for converting visitors into leads or clients. This page needs to be amazing if you want to increase your business opportunities. Six items absolutely have to be included on this page to beat out the competition and appear more attractive.

  1. Title: This might seem like an obvious one, but you would be surprised how many landing pages do not have titles. This is a vital thing for good SEO. If you are a property management company in Phoenix, you want a title that says “Phoenix Property Management” in big letters for everyone to see. Users and search engines need to know what they are looking at.
  2. Phone number: If you want increased business, people need to be able to reach you. Don’t hide the number off to the side or way at the bottom; put it right under the title and branding.
  3. Email: Provide a way for people to reach out through email. All you need is a simple form with four or five fields. Remember that more extended forms can try a person’s patience and turn potential business away. Ask only for the necessary information so they can provide what you need quickly without getting upset.
  4. Value propositions: Include a list of 5 or 6 reasons that your company is the best. You want to make sure you stand out from the competition so put your best value propositions out there for potential clients to see. It is better to speak of “Benefits” such as “We will rent your property fast” rather than “Features” like “Aggressive Marketing Strategies.”
  5. Testimonials: Use both the feedback you get from clients or tenants as well as reviews posted on Google and Yelp.
  6. Video: Include a video that proudly states why people should work with you. The property management industry thrives on relationships. You can help people get to know you better through a friendly video posting. Be assured that people will do their research so this will go in your favour regarding gaining trust and more clients.

8 Mistakes That Could Be Ruining Your eCommerce Site

The world of eCommerce has become increasingly more competitive as customer preferences have entirely changed the digital landscape.

The competitive nature of eCommerce is multifaceted: Not only are you striving to beat your competition, but you’re also fighting to keep your shoppers’ interest. 68% of customers will end up abandoning their shopping carts. The responsibility falls on eCommerce merchants to prevent people from leaving before they check out, while also devising a strategy to win back customers that have abandoned their carts.

So, let’s look into some of the most lethal mistakes eCommerce merchants make, and what you can do to avoid them.

1. Not Being Clear About Your Shipping Costs

“Surprise” shipping costs are one of the easiest ways to lose your shoppers and are ranked as the highest source of cart abandonment. When it comes to your website’s availability to convert shoppers through the checkout process, shipping, and any other relevant cost information, must be stated as early on as possible.

Not being clear about your shipping costs will only hurt your conversion rate. Roughly 28% will abandon their shopping cart if they’re surprised with unexpected shipping costs. This means you’re losing one out of every four shoppers on your site just because you weren’t clear about your shipping costs.

Keep in mind how buyers psychologically operate. They consider the product, whether they like how it looks, how will it fit, how much does it cost, and is it worth it. By the time a shopper places an item in their cart, they’ve not only thought of multiple different reasons they should and shouldn’t buy, but they’ve also likely shopped around for alternatives.

Over time, a feeling of fatigue develops. Each new decision doesn’t receive as much thought or merely is more challenging to make. When a new variable comes into play, like a $7.99 shipping cost, many shoppers will either take a break from shopping, because the decision is stressing them out, or will just abandon the search altogether.

This is why it’s imperative to be clear about your shipping policies on every relevant touchpoint—meaning your product pages and even your website header. If you offer free shipping, you’re missing out on the vast potential of attracting shoppers if you’re not advertising it on your site as well.

Paying for shipping is not a novel idea, and shoppers understand that. Sure, if you advertise your shipping costs, you might lose a shopper or two at the beginning of the funnel, but you will ultimately boost your conversion rate since they wouldn’t convert anyway.

2. Not Optimizing for Mobile

Mobile shopping is expected to reach 27% of all online shopping by the end of 2018, yet many merchants have sites that are ill-equipped for mobile shoppers. The numbers behind mobile shopping’s growth are staggering. By the end of 2017, over 2 billion global mobile phone users will have made some form of mobile transaction, up from 1.6 billion this year.

Merchants using platforms such as Shopify and BigCommerce don’t have to worry as much about this since many of the templates offered are mobile-responsive. The cause for concern is merchants that are using custom solutions that look great on desktop, but which just don’t cut mobile. This is why it’s important to understand how your store looks on every size screen, and that it is built to be mobile responsive.

Many merchants are aware of and understand the growth of mobile but, for some reason, they just don’t act on it. As mobile continues to grow and shoppers continue to utilize multiple devices to make a purchase, merchants that fail to optimize for mobile will be left in the dust trailing behind mobile-friendly competitors.

3. Not Having Enough Payment Options

Payment options play an obvious role in your checkout process: If a customer can’t give you money, you won’t make a sale. This seems like a somewhat silly reason to lose a customer, especially after you’ve worked so hard to perfect every other detail of your checkout process and marketing efforts.

There is no shortage of different payment options, and the more you have, the higher chance you will have of making the sale. For starters, you can’t go wrong with all major credit cards, PayPal, and Google Wallet. There are even some eCommerce sites that welcome BitCoin and other cryptocurrency payments as well!

An issue that arises from having multiple payment options is that merchants might end up creating several CTAs such as “Checkout with PayPal, Buy with Google Wallet, etc.” Simple design tweaks such as a drop-down menu during the checkout process can offer your users the same flexibility in a seamless and clean manner.

4. Having a Chunky Checkout Process

Shoppers in the digital age have a penchant for instant gratification. This means that once your shoppers have made their decision, they want to flow through your checkout process seamlessly. View each additional step or visual distraction in your checkout process as an obstacle that the buyer has to maneuver around. Any friction means potentially losing a sale, and each bit must be removed wherever appropriate.

Creating a perfect checkout process comes with ruthless experimentation and data analysis. Understanding how your shoppers interact with your checkout process is must-know knowledge for any eCommerce merchant.

Everyone in the eCommerce world is, by default, competing with giants such as Amazon.com, which are capable of spending billions of dollars a year just to test and refine their checkout processes. Merchants who fail to optimize their checkout will end up having their market swept up from under them.

5. Using Manufacturer Product Descriptions

A huge problem that runs rampant in the eCommerce space is that many merchants are using the same product descriptions that come from the manufacturer. This means that thousands of merchants are selling the same products, using the same pictures, with the corresponding descriptions, at likely the same prices.

While this may work for some, it’s no way to build a brand. Product descriptions are your opportunity to let your brand’s voice flow and capture the shopper’s interest and imagination. As more and more merchants realize the importance of having high-quality product descriptions, whether purely for the benefit of ranking higher in search engines or increasing conversion rates, merchants that fail to do so will be forced to compete solely on price on goods that look commoditized.

Additionally, using product descriptions from the manufacturer can create SEO trouble for you down the line. Manufacturer product descriptions will not only give you any SEO points, but they could also get you penalized for using duplicate content.

6. Unclear Value Proposition

Your value proposition is the number-one thing that helps a consumer understand whether or not they should purchase something from you. This is an opportunity to communicate both your product’s value and your brand’s value.

A value proposition is a concise, clear statement that:

  1. Delivers specific benefits in a way that allows shoppers to quantify the value of your product.
  2. Tells your ideal customer why they should purchase something from you and not from your competition.
  3. Explains how your product will solve your shoppers’ problems.

It’s critical that your value proposition is written in a language that is natural to your shoppers. It should feel like an organic extension of the conversation already going on in your shoppers’ heads. It’s tough to stumble into a perfect value proposition voice; however, with some practice and research, it becomes much more attainable.

For example, merchants will often browse and communicate with other people on forums such as Reddit that are specific to their industry. Even if you are interested in your products yourself, assume that there are multiple angles and perspectives that must be accounted for.

7. Using Lackluster Images

A few years ago, using manufacturer images and lackluster product pictures barely passed. Today, merchants are taking every opportunity possible to differentiate themselves and create a more attractive and appealing website for their customers.

Many sites are investing into professional photography and product videos because they work very well. Humans are visual creatures, and they want to see what they are buying. The better your images can capture the essence of your products and answer your shoppers’ questions, the more likely your shoppers will be to make a purchase.

Additionally, shoppers who have a better understanding of what the product looks like and how it functions will be less likely to have a reason to return it in the future. This means that investing in high-quality images will not only boost sales but will decrease the number of returns and logistical headaches you would otherwise have to deal with.

8. Not Using Dynamic Retargeting

Dynamic retargeting is an extremely efficient way to deliver relevant ads to your customers. One of the biggest mistakes eCommerce merchants make is not utilizing retargeting ads—because not doing so simply just leaves too much value on the table.

Retargeting is an ad strategy that allows merchants to target shoppers that were previously on a specific part of your site. For example, if a shopper were looking at your “Nike Elite Socks” product page, a retargeting ad would show up on Facebook, or elsewhere, reminding them of the product.

There are a few big reasons failing to use dynamic retargeting ads could be ruining your eCommerce site:

  1. First of all, not using retargeting ads means all your money and effort spent on raising awareness and customer acquisition goes to waste when a shopper leaves. This keeps your advertising and marketing costs high, which eats into your profit margins.
  2. Online shoppers frequently abandon their searches simply because there are too many distractions online. If a shopper leaves your site, it doesn’t mean they aren’t interested; they could still be very engaged with and want to purchase something from you, but the cards are stacked against you regarding attention. Retargeting ads allow merchants to get a second crack at making a sale—and these second chances add up.

Personalization and customization pay off. Retargeted ads are 70% more likely to convert than all other types of advertising. They are also 10x more likely to be clicked than any other type of ad.

Final Thoughts

eCommerce will continue to evolve along with customer preferences and digital trends. Merchants that can adjust quickly and keep themselves at the forefront of eCommerce best practices will be able to thrive, instead of trying to survive as each year becomes increasingly more competitive.

Perhaps the most insidious part of these mistakes is that they can be so easy to make if you aren’t careful and regularly benchmarking your site to industry leaders. If you find yourself guilty of making a few of these mistakes view this as an opportunity to prime your site for the future. Keep an eye on your analytics and KPIs to see how they improve as you put the above solutions into action.

 


Ron is the CEO of Visiture and spends his time leading his team of evil geniuses to get more results for his customers. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions.

Content Workflow for Content Marketing Teams

Marketers claim that content is king and with good reason. In fact, content marketing is the most effective and most efficient type of marketing today. Not only does content help business engage with their target audience, but it also gives customers something of value, such as information, education, and entertainment. Businesses that leverage content marketing is renowned for having customer’s needs in mind and not just for pushing sales pitches.

However, content used in marketing campaigns has to be highly relevant to the customers. 61% of consumers in the U.S. stated that they prefer relevant offers, while 70% of consumers claim that they get annoyed when they receive content that isn’t relevant to them.

That’s why it’s of the utmost importance to create content that will not only be relevant but informative, entertaining and top quality as well. Nonetheless, designing an effective content marketing strategy that can truly capture the attention of everyone you’re trying to reach, demands a lot of attention, effort, and dedication.

source: Pexels

What is quality content?

Quality content isn’t just an interesting article that you post on a famous blog or a website; it’s a sum of every type of digital content that you include in your marketing campaign and that you deliver to the customers.

That consists of, display ads and banner ads posted on various websites, landing pages that have specific design and messages to encourage visitors to perform the desired action (CTA), visual aspects of your content, such as images, videos, infographics that will engage customers. Even personalized emails that promote updates, sales, discounts or personalized offers are part of your content. Not to mention interactive content, such as games quizzes and contests. In short, quality content is every bit of content you will use in your campaign that will help you pique your customer’s interests and help you engage with them.

That’s why creating an effective marketing campaign requires you to design a funnel that will capture the interest of your audience and lead them towards what you want them to do while supplying them with quality content each step of the way. However, creating such a funnel requires detailed work and a well-designed workflow will help you realize that goal much more effectively. Here’s an example of a good workflow.

Create a content plan

source: Pexels

Creating a content strategy plan is essential in defining your goals and determining how to achieve them. To create such a plan, you must bring your content marketing teams together and decide what needs to be done and how. For instance, a cloud project management tool can greatly assist you in assigning specific tasks, managing time, visualizing steps and updating your teams in real time to improve their effectiveness. Designing a plan requires detailed research. For example:

  • Who are you creating content for? – Who is your target audience? What are their buying personas? What type of content appeals to them the most? What are their preferences?
  • Why are you creating content? – Are you attracting new customers or engaging with existing ones? Do you need more conversions or are you trying to drive loyalty?
  • What type of content do you need? – Who are you creating the content for and for what purpose will determine what type of content you need? For instance, guest post articles with visual content combined with promotional videos and social media contest can be used to drive new product sales. Also, how much value must content offer to customers, to engage them.

Identify assets

After determining what kind of content is required for your campaign, you can focus on giving it form. For example, how will you try to reach your audience: social media, your blog, email newsletters, forums and what content will be most welcomed such as article posts, images, videos, ads, etc.? Once you have a list of assets required for the campaign you can assign roles to members of your teams.

source: Pexels

Assign tasks

You can assign a specific task to your teams to improve their collaboration and effectiveness. For instance, social media marketers to create buzz on the social media platforms, email marketers to design promotional email and create a list of contacts, designers to create visual content for the campaigns including videos, pictures, banners, etc., writers to write articles and social media posts, editors to make sure articles and posts are in order and so on and so forth.

That way, every team has a specific task and they can focus on that task more efficiently. After all, when everyone knows what they have to do and what needs to be done they can collaborate to maximize their efforts.

Set timeframes

Determine how long it will take to complete specific tasks and schedule them so that you can create a reasonable deadline. That way everyone will know when their task is due and can focus on completing it. Also, you’ll give your stakeholders insight about when will the marketing campaign be ready for launch.

Test and measure

Once your campaign is ready for launch, you can perform A/B testing to ensure its effectiveness and measure your success rate. That way you’ll know if your campaign will do what it’s supposed to do and you’ll know whether it needs improvements or not. Make sure you pay attention to headlines, images, and calls to action (CTA) when performing testing.

Workflows can really help you out in creating a truly awesome marketing campaign. Just make sure you identify all the key points of your strategy and design a workflow that will best suit your teams.

 


oscar

Oscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using domain.com, www.domain.com, www.domain.com/index.php, www.domain.com/home.php and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually www.domain.com. Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.

On-Page SEO Tips – What’s Working Right Now

On-page search engine optimization (SEO) is kind of like talking about politics; everyone has an opinion. Some SEO experts may disagree with me and that’s fine. I know what is working for us and how we are getting fast results for ourselves and our clients.

Some experts believe that you have to have the following:

 

  • At least 500 characters
  • Keyword phrase in an H1, H2 and H3 heading
  • Keyword phrase in the first sentence and the last sentence
  • Keyword phrase bolded, italicized and underlined at least once.
  • Link to another page on your site
  • An image with an alt tag with your keyword

I used to believe all of this too until I saw how we’ve ranked pages in less than a week with only two sentences of content. Of course, we got them to rank faster with only a few authority backlinks, but that’s for another article and we’ll share some of our sources in it. But, we had the bare minimum of on-page content including what we recommend below.

Title tags

For the sake of this article, let’s say our keyword is “Red two armed widgets”. You are allowed a maximum of 70 characters within the title tag. Make sure you have your keyword phrase within the title tag but don’t be spammy with it either. It’s a good idea to remember that this is your first opportunity to sell to a prospective visitor, so make sure it’s something that will invite them to click on the link.

Example:

“High Quality Red Two Armed Widgets At Affordable Prices”

Description Tag

This is your second opportunity to sell to a prospective visitor as it’s what shows up underneath your title text on the search engine results page (SERP). The description doesn’t show up anywhere on your website, just in the search engine results. You need to include your keyword phrase within the description text. Again it’s a good idea to type something into the 155 characters allowed that will entice someone to click on the link and visit your site. Don’t repeat the keyword or keyword phrase at all.

Example:

“Acme widgets in Anytown is your best choice for high quality and affordable red two armed widgets for over 20 years. Check out our huge selection.”

H1 Heading

Make sure your H1 heading includes your keyword phrase. We’ve had success just making the H1 our keyword phrase as long as it makes sense.

Example:

“Red two armed widgets”

Content

There is a lot of debate that you need 500 words or even a thousand. We’ve had success ranking pages with just two sentences. Seriously. Obviously, you’ll get your visitors more interested if you have good content and it will keep them on your site longer. But, you don’t need to get overly worried about it for optimization purposes. Just make sure your keyword density is between 1% and 2%.

Authority Link Within the Content

Within the content of your page, you need to link out to an authority website related to what you are trying to optimize for. A good site to look for pages to link to is Wikipedia.org as almost every article is an authority. So if Wikipedia had an article about “Widgets” or even “Red two armed widgets”, link to that. If you are doing local SEO, then you can link to the article about the city you are trying to optimize for or you can even link to the city’s website. If it was Vancouver, link to the city of Vancouver website. You can also link to a manufacturer’s website if you are selling products.

Include a YouTube Video

Google seems to love pages that embed videos from YouTube. It may be that they own YouTube and want people to embed them, I’m not 100% sure why but I can tell you it works. Try to embed a video related to your keyword phrase or a video about the city you are trying to do local SEO in. As silly as this sounds, we got a page to rank in a large city for a competitive term by embedding a music video from YouTube by Katy Perry that was related to our topic.

We prefer creating our own videos so that we can use it to promote the product or service we are trying to sell. But, you can use somebody else’s video if you want.

I fully expect people who are better than us at SEO to disagree with me. This technique may not work in the future, but it’s working right now and quite effectively for us.