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4 Creative Social Media Marketing Tips You Don’t Hear Everyday

Marketing has come a long way. It is the core process done by every business when a product is prepared for launch in the market. Marketing managers are responsible for a successful introduction of a product in the market. If done right, the product becomes a phenomenon. Otherwise, it becomes a failure.

The vast field of marketing has made it a proper degree, and its strategies and tactics are taught all around the world. But every study in marketing and each plan is focused on how to improve your product reach and make it likeable by the consumer so ultimately making him buy it.

Marketing is done through many ways, but marketers always look for new and creative ways of advertising which are most likely to get the job done and provide the most exposure and reach to the product. The modern platform where the world is being most creative is social media, plus it also harbours most traffic. Because of this, social media has caught the eyes of marketers and is being used for creative advertising.

But social media marketing is not a child’s play. Where it provides the most traffic, it also requires creativity at its most delicate and smart strategy to provide favourable results. Many newbies fail miserably at marketing only because they lack creativity and strategy. Well, worry not, we are here with a handful of creative tips which sure will boost your product reach and sales.

1. Trends are your Friend

Social media, although it’s only virtual and visual, it still is everyone’s high life. This life is considerably fast. Now and then we see another trend emerge and, no matter how silly, the public seems to follow it. If played correctly, these trends can be made useful and in favour of your promotions, creating a significant increase in your product advertisement and market. If you are wondering exactly how are we supposed to execute it, let me elaborate with an example.

Fidget spinners have been recently all over the internet so much, the internet broke. Many tricksters showed fidget spinner tricks; some did experiments with them while others sold a lot online. Each one of them gathered a considerable amount of traffic only because of fidget spinners being in trend. In fact, it is a brilliant idea to gain followers on Instagram fast.

Many advertisers, utilizing this opportunity, put offers of free fidget spinners along with their products. When people, searched for fidget spinners, the advertiser’s products also got featured, resulting in an abundant amount of traffic and sales.

2. Be Responsive & Interactive

It is always good to add the element of a little bit fun. People come to social media to relax, pass their time and laugh off at stuff. Be a short comic with the visuals you add to your advertisements as well as the description you put under it.

Also, many people ask questions in the comments section. You need to respond to each one of them but stay a little casual. Add puns to your responses, as well as laughable taunts. People forget modern day routine, but don’t forget the times when they laughed. In turn, they won’t remember the product, which will give you a step ahead of other marketers.

3. Go The Extra Mile

Always do the unexpected and in the most fantastic way. You need to stand out from the competition (given by other marketers of similar products) and prove to be unique. If you can trigger an emotion to the viewers’ hearts by your advertisements, you have sold your product.

McDonald’s once put an advert where the customers were greeted by Opera singers, and the customers laughed at the dramatic feat. The advert, because of its uniqueness, went viral and proved as an effective strategy.

4. Get Help

If you are failing at figuring out something creative for yourself, you are still left with plenty of options. Social sites feature a ton of creativity from a ton of successful artists, bloggers, singers and other content creators. Where their work is seen by an enormous number, they also do pay promotions. Sponsor them to do the tedious creative work for you and you are all set.

Being genuine and unique has always been the most eye-catching element in a successful marketing advert. In this ever growing competition for every product, the king is still the one who is creative enough with his marketing to stand out.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

The Essential Guide to SEO for Condo Sales

essential guide to seo for condo sales

Over 90% of potential home buyers use the internet to search for their ideal house. With more and more people turning to the internet to search for condos, websites are easily the most useful source for home buying information. In fact, 86% of people looking report that sites are where they get most of their knowledge and 44% make the internet their first stop in the home buying process. Real-estate related searches continue to increase providing realtors with an abundance of opportunities. Realtors cannot afford to miss out on the potential traffic, so SEO is now more critical than ever.

Increasing traffic for condominium related searches starts with using SEO on your website. Focusing on the features below, any condo sales website can capture more traffic than they ever imagined.

  1. Target local keywords
  2. Include blog entries
  3. Use photos and videos
  4. Use a responsive design and go mobile
  5. Get listed in directories
  6. Optimize your bio on your broker’s site
  7. Incorporate social media
keywords

Keywords” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

1. Target Local Keywords

More than 69% of internet shoppers start their search with a local keyword phrase like “Las Vegas condos.” People prefer to work with someone local first and only expand their search if necessary. While many realtors can service several areas, it is best when you start your website to focus on your local area. You want to optimize your site for search terms like:

  • (your city) condos
  • (your city) condos for sale
  • (your city) condominiums
  • (your city) high rise lofts

You want to place these throughout your website so you can organize your pages in the following manner: Las Vegas Condos for Sale, Las Vegas Condominium Testimonials, Living in Las Vegas High Rises and About Finding Las Vegas Condos. Within each of these pages be sure to include local keyword targets in content that will be useful for a potential home buyer.

You also want to make your website a resource, providing information the buyer may need. Under the “Living in Las Vegas” section you can include details about local school districts, median income, public transportation details and any other useful statistics they may want. The more targeted your site is, the more traffic you will get and keep.

Remember not to be too general because you will get more traffic with a phrase like “Las Vegas Condos For Sale” than you will for “Southern Nevada Condos For Sale.” You can use broader keywords once you have established good traffic to your site, but your initial approach needs to be strictly targeted.

Many realtors and brokers use IDX (Internet Exchange Data) for real estate listings which are great for users but will not impact search engine rankings. These listings are usually rendered with jQuery on a subdomain that appears off the main site, which means Google will not index the content as part of the site. To avoid this problem, be sure to add extra unique content to your listing pages such as additional facts and features about the property, videos, photos and pieces from your testimonials page.

blog

2. Benefit of Blog Posts

Given that real estate agents typically represent hundreds of listings at a time, there are always those favourites that realtors are very motivated to sell. For these specific properties, one way to increase traffic is to include blog posts. Each post needs to target the property directly by address so potential condo buyers will be drawn right to it when searching. Essentially the property address becomes your keyword, so you want to include it in all the right SEO places; meta description, title tag, content, photo tags and photo filename.

When it comes to the blog content, keep it close to 500 words and keep it unique. You want to describe the condo’s features on top of the standard description. Search engines expect to see these home descriptions, so you are not going to be penalized for duplicate content. To get that higher ranking, however, you need to have original and unique content.

3. Photos and Videos

vegas condo scene photos

Example of how a site includes photos with listings – Courtesy of http://www.vegascondoscene.com/

Websites always benefit from photos and videos because of the ease with which way they engage users. Real estate websites especially help because browsers love to see pictures and especially enjoy virtual tours of the home. You can also include testimonials in videos as a unique way to present information. Anytime you sell a condo, be ready to capture a testimonial from the happy new buyers. The best time to ask for a review is after the papers are signed, and they are holding the keys to their new home.

4. Go Mobile and Off-Site

smartphone

Everything today is mobile which means even condominium buyers are searching for houses on their phones and tablets as they wait in line or for an appointment. Statistics show that 89% of new home shoppers use a mobile device when house hunting and there has been a 300% growth rate in real estate related searches done on tablets over the past year. Mobile applications and devices allow people to search from the comfort of their home as well as when they need to pass the time. Think of the traffic you could be missing out on from this mobile world.

The commonly searched for information regarding condos includes:

  • Contacting a broker
  • Comparing prices
  • Getting directions to a building
  • Getting general home information
  • Reading reviews
  • Looking for a listing agent
  • Researching mortgages and lenders
  • Watching videos about a property

You want to make your website mobile, and the best recommendation for this is to use responsive design which is Google’s preferred configuration. You also want to look into optimizing more than your website. You can also take steps to increase traffic off-site such as optimizing your bio page on the agency’s site, getting listed in directories and using social media platforms.

Rolodex™ 67236 Rotary Business Card File

5. Listings in Directories

It is well known that real estate directories get a lot of traffic, so you need to be listed there. The following real estate sites have directories for realtors and are currently the most popular on the web: Trulia (277 million page views in one month), RedFin, Zillow (498 million page views in one month) and Homes.com. There is a lot of traffic out there you want to snag.

Biography” by Nick Youngson – License: Creative Commons 3 – CC BY-SA 3.0

6. Optimize Your Bio

Realtors that work with an agency usually have a page devoted to them as part of their brokerage website. It is not always guaranteed that a sub-domain can rank for local keywords but this page is great for selling your name. You want to make sure you present yourself well because people will Google your name. Using your full name in the title tag is recommended as well as in the meta description. The difficulty comes with the fact that you do not have complete control over this domain so make sure you find out exactly what you can change. Along with ranking your name, you can upgrade your bio by providing a link to your site.

social media

7. Take Advantage of Social Media

Social media is the best way to meet people and establish business relationships. Not only can you make new contacts but you can strengthen old ones. Realtors with active social media accounts can interact with clients daily. You gain access to a broader set of individuals the more platforms you use; Facebook, Twitter, Instagram, and Pinterest. When people link to you through social media and follow you, it shows trust which will benefit your chances of developing new contacts and potential clients. Realtors benefit significantly from Pinterest and Instagram accounts due to the importance of videos and pictures to the real estate game. So use social media strategically to your advantage and be sure to use those hashtags anywhere you can.

SEO Tips for Property Management Firms

 

SEO is critical to the success of any property management firm, so it is essential to look into better online marketing strategies for your company today. There are several SEO techniques out there that can improve website traffic and business, but there are three that are essential for your success.

#1. Menu Items

The layout of your front page tells users a lot about you and first impressions are lasting. You want this page to be clean, clear and straightforward, especially the menu items. Ideally, you want four essential menu items; Owners, Tenants, Property Management Services and Realtor Referrals. Your goals are to increase your rankings by reducing the bounce rate and increase the time spent on your page.

You want to provide information for any potential tenant, agent or client that comes across your site. When you guide each visitor easily to the section they are interested in; they are less likely to leave. You can have other menu items such as media relations, which are popular but be sure to keep them on sub-menus because the first page needs to be clean and concise.

#2. URL Structure

You need to develop a strategic URL for each of the pages on your site, and they need to be descriptive and consistent. When your URL makes sense, search engines like Google can find it easier, so you don’t want a URL that does not make sense with irrelevant wording.

The example below shows what your sales landing page URL would look like if you were a property manager in Gilbert, AZ.

phoenixpropertymanagementcompany.com/cities-served/gilbert/

Your landlord’s page would, therefore, have a URL like this:

phoenixpropertymanagementcompany.com/red-hawk-landlords/

#3. Landing Page

The landing page is responsible for converting visitors into leads or clients. This page needs to be amazing if you want to increase your business opportunities. Six items absolutely have to be included on this page to beat out the competition and appear more attractive.

  1. Title: This might seem like an obvious one, but you would be surprised how many landing pages do not have titles. This is a vital thing for good SEO. If you are a property management company in Phoenix, you want a title that says “Phoenix Property Management” in big letters for everyone to see. Users and search engines need to know what they are looking at.
  2. Phone number: If you want increased business, people need to be able to reach you. Don’t hide the number off to the side or way at the bottom; put it right under the title and branding.
  3. Email: Provide a way for people to reach out through email. All you need is a simple form with four or five fields. Remember that more extended forms can try a person’s patience and turn potential business away. Ask only for the necessary information so they can provide what you need quickly without getting upset.
  4. Value propositions: Include a list of 5 or 6 reasons that your company is the best. You want to make sure you stand out from the competition so put your best value propositions out there for potential clients to see. It is better to speak of “Benefits” such as “We will rent your property fast” rather than “Features” like “Aggressive Marketing Strategies.”
  5. Testimonials: Use both the feedback you get from clients or tenants as well as reviews posted on Google and Yelp.
  6. Video: Include a video that proudly states why people should work with you. The property management industry thrives on relationships. You can help people get to know you better through a friendly video posting. Be assured that people will do their research so this will go in your favour regarding gaining trust and more clients.

SEO Guide for Bed Bug Control Companies: Five Steps to Boost Rankings

seo guide for bed bug control companies

Sometimes while trying to attract more clients, bed bug control companies run into a few problems.When someone needs bed bug control, they will most likely search for this on Google. They will most likely also call the first few companies that appear on the search result page. For your business to take that critical spot at the top of search result pages, here are some tasks you will need to do.

This step-by-step process has bee proven effective. It will boost your company to the top of the list. However, let’s talk about why local SEO is essential for bed bug control companies such as your own, first. Here are three reasons why bed bug control companies should use local SEO.

Goodbye Yellowpages, Hello Google

In this day and age, it is doubtful that anyone would take the time to pick up a phone book and browse through the yellow pages. That stuff rarely happens these days, in fact, 97% of people searching for local businesses search online. The Google search engine is the top search engine for such searches.

Free Traffic

When it comes to companies advertising is expensive. By making your company higher on these rankings, it’s like giving yourself an endless traffic that could easily become customers.

Fast Results

While national and international companies must wait for 6 to 12 months to see their rankings, being a local bed bug control company, you have an excellent advantage. You will only be competing against local bed bug control companies, which are local, not worldwide. Considering not many local bed bug control companies would have started an SEO campaign as you have which means that your business will skyrocket to the top within 30 days.

The Steps

man walking up steps

Step 1: Research Keywords

Draw yourself up a list that reflects the services your company offers. You could use things like “bed bug control,” “bed bug treatment,” and “bed bug removal.” Once your list is to the point where you feel it is complete, then sign up for Adwords.

Now, you do not have to create or fund an ad campaign. You only need this account is to access Google’s Keyword Planner. This feature will let you input your selected keywords so that you can find out how much visitors they will produce. This tool will also suggest any related keywords that you might not have thought of before.

Only when you have done this are you ready to decide your final keywords which you will loosely categorize into two basic types.

  • Buying Intent: You can list keywords that are ready for a purpose. Let’s say that someone is searching for “bed bug exterminator Vancouver.” This person is most-likely already infested by bed bugs. They are searching for a company to help them to get rid of the problem.

You can focus your local SEO, with buying intent words. These will create the fastest conversions when you feature these on your homepage and develop your service pages based on them.

  • Research Intent: People who are searching for research intent are just browsing the internet, not looking for any service. When a visitor arrives at your website, they might someday become a client, Yet, making a purchase may not be their initial intent. Say someone searched, “What are bed bugs” they might be trying to identify a bug they might have seen. Or they could be working on a project or paper.

Because of this, you should make these keywords a low priority as these do not bring new clients. However, hold onto these keywords as you will want to use them in other areas of your website such as blogs and FAQ sections. Posts that use research intent keywords are useful for introducing your company to people who may one day require your services.

Step 2: Optimize

As you now have that final list of keywords. You must still optimize them in two places. Your Google My Business page and your website.

Google My Business

google my business

These pages are mini-websites that appear in the map section of local business results on Google. These provide snapshots of your company and help boost your rankings. You will find that ranking is much simpler with a Google My Business page than with anything else including your companies website. You must make sure that all sections of you My Business page are complete and up to date.

  • Verification: Claim your page by using the verification process. Once you see that check mark and word verified next to your company name, you’re on the right track.
  • NAP: It is crucial that your companies name, address and phone number are up to date and match across the internet. Make it known that your company is local by providing a local phone number instead of a 1-800 number.
  • Categories: My Business pages must list your services. Let’s say you choose “bed bug control services” Make sure to list all related services in 3 to 5 categories at least.
  • Description: Provide a brief overview of your company that ends with a call to action. Be sure to aim for 100 to 200 words. Which should be formatted similarly to [Company Name] offers quality [services] in your [city]. [Company information]. [Why clients use you]. Call [phone number] today!
  • Hours: Make sure that your business’s hours of operation are up to date and are also the same across the internet. If your company’s office hours are different from your service hours, be sure to make this known in a separate paragraph.
  • Images: These improve customer engagement. By adding a few pictures of your company in action, (with required permissions) it will be attractive. When the images have a sharp focus with a minimum resolution of 720px x 720px, it makes your company more attractive. You might want to replace the generic background for a branded one that belongs to your business.

Website

Make sure you begin with core pages, such as your homepage and service pages. You want to optimize these for your buying intent keywords. You will focus on “content” pages, FAQs, and blogs at a later time as these should be optimized for research intent keywords.

  • Homepage: Your title tag is a lot like a chapter book title and is an essential part of your page. The title ideally should be at least 50 to 65 characters in length. You can format it like this: bed bug control service in [your city] | [Name of company]
  • Meta Description: You will follow this with a good meta description. It is this that talks about your core services and are a great place to sell your company to prospective searchers. It should be 100 to 150 words in length. The best format for this would be something like [Company name] offers top-quality[bed bug extermination] in [your city] call [phone number] today.
  • Headings: Also, your visible headline which is commonly known as an H1 which must be concise and descriptive. It should contain your company’s primary keyword. You could simply try something like [Bed bug control service] in [City, Province].
  • Content: Finally, you need to consider page content which should be a 500 to 1000 word description of your company. Your content should provide background information, briefly explain your services, and close with a powerful call to action. You must make sure that this is clean and edited writing.
  • Service Pages: You should create a separate service page for each offered service. On these pages, you must focus on your buying intent keywords. You can use the tips above to optimize these pages correctly.

Step 3: Citations and Links

Once you have the framework of your local search engine optimization in place, you will need citations and links. Both of these will increase your customer reach while boosting your rankings.

  • Citations: These are lists of your companies NAP, in online directories. Your options could include Facebook, Yellowpages.com, your town’s chamber of commerce website, or industry-specific lists for bed bug control companies. These provide free listings, while others require payment. Don’t fork out funds before you look at Analytics. Don’t pay for services that don’t produce enough visitors for your site.
  • Links: Make sure to include links that come from credible sites. These links are essential to making sure that your company will get high search engine results page (SERP) rankings. When you build relationships with other companies that provide customer service in other areas like lawn maintenance, you’ll help each other grow.

Step 4: Reviews

google reviews

Having online reviews are important for two main reasons. Reviews are what convince people to give your services a try or not. While such reviews ensure that your business is legitimate to Google, the fact is that Google My Business reviews are vital in raising those rankings. All you have to do is send a satisfied customer an email that links to your Google My Business page, asking that client for a review. When this is done on a regular basis, you’ll soon have a regularly updated supply of reviews.

Step 5: Tracking

Tracking is the only way to know exactly how your company is performing which can also inform you of what areas still need work. With a lot of data available but it is essential to focus on the main three:

  • Rankings: This is put together based on users browsing behaviour. To know how a specific page ranks you’ll need a tool. The Google Search Console is a great place to start! Just install the tool and check your ranking a few times a month. If you want a better understanding of these search page result ranks you may also move to a paid tool such as ProRankTracker.com. With these tools, you can track your Google My Business, as well as your websites, while you can view updated information on all your SEO Campaigns.
  • Traffic: The best method of tracking your site, as well as your visitors is with analytics. You will get an overall result, learn which pages produce the most traffic and what percentage comes from Google. You can read reports once a month, and keep an eye on long-term trends.
  • Conversions: These are specific behaviours that you want your visitors to perform. When it comes to bed bug control companies, a standard conversion would be to schedule inspections. By using Analytics, you can track both the website and phone so that you can see which have the highest and lowest conversion rates.

A comprehensive local SEO campaign is important for your bed bug control company. By applying these steps, you can bring in potential clients to your business.

Follow these steps to achieve high rankings.

  1. Research
  2. Optimization
  3. Citations and Links
  4. Reviews
  5. Tracking

 

 

Trends in SEO to Watch Out for in 2018

 

To make the most of your SEO and stay ahead of the game, keep an eye out for the newest trends and advances coming from the SEO industry. The world of business is a game, and any entrepreneur that wants to last and be successful has to take advantage of every tool at their disposal. SEO just happens to be one of the most valuable tools around.

Search engine optimization or SEO is the lifeline of every online business, so it can either keep you strong or kill you. At first glance, it seems moderately easy to master. However, the involved algorithms and search patterns fluctuate constantly which means optimizing your site becomes an ever-changing and increasingly complex vortex that you need to stay in control of.

One of the best ways to gain and subsequently keep your competitive advantage is to watch these changes and keep an eye out for new trends in the SEO world. The more you know, the better you can switch up your campaigns to match the latest reality in the online world. 2018 is almost here, and there are a few trends and changes that are already highly anticipated and likely to change optimization for you.

1. Increased quality content and density

You are not the only one who has noticed that different websites display similar content with slightly altered wording; the search engines have noticed this trend too, and they are not too happy. The long-form detailed guides covering topics extensively addressed this issue; however, it seemed, there was no happy medium. People either have to read the same regurgitated content that has been shown on countless different sites over and over, or they have to endure long, tedious and drawn out content that makes epic novels seem like a short story.

The happy place, therefore, lies in density. Content density refers to the quality not quantity and the text contains excellent “per word value.” A 3,000-word article on the intricate details of online marketing can still hold very little value per word. Smaller content with high value per word can deliver more precise and more usable content. Denser content that is more focused on the topic is of higher value to a reader and does not waste their time. The same points and ideas can be delivered in 300 words and will not scare readers away.

2018 is going to be a year where denser content becomes the priority, and this is beneficial for users and website designers. Denser content will attract more readers, so your site can gain popularity by supplying more density. Content has to change to meet the needs of the population, and with their attention spans decreasing with every year, content needs to get shorter and more to the point.

2. Increased use of personal branding

Personal branding is a very useful tool that has helped many of the multi-million entrepreneurs out there to reach their success. Think of all the big YouTubers out there. Without personal branding, they would not be names that you know so well, and they did it without selling an actual product. Personal branding benefits more than just YouTubers.

“An established personal brand allows you to grow your business and gain success. You can simplify the process of securing guest posts, boost user trust and engagement and additionally bring more traffic to your site.” states Michael Stringer, an online marketing consultant at Edmonton SEO Guy.

Given the proven success of personal branding, it is s shock to see that so few companies employ this tactic. That being said, it is not likely to continue this way as organizations begin to realize the power behind personal branding.

3. User experience will become integral

Over the years, the expectations of internet users have increased, and people are becoming less and less satisfied with the speed and reasonably simple to navigate sites. They are demanding almost instant loading of information and navigation you can quickly do with your eyes closed. Because of this, SEO is now integrating UEO or user experience optimization.

Search engines like Google, show a strong preference for sites with fast loading times, mobile optimization and indicators that users are enjoying their overall experience. Enjoyment is typically measured through low bounce rates and higher averages of time spent on a page. And these are now as important as standard SEO indicators.

To reach and maintain a high search engine ranking in the upcoming years, you need to invest in your users’ experience. Look into making the necessary tweaks to improve your site’s speed and navigation and add mobile optimization. If you need to perform a complete overhaul to implement responsive design and new hosting, consider it a necessary investment. You will see a high return.

Being an entrepreneur requires paying attention to the market and industry you are in. You have to be aware of changing trends and tailor your company to fit in, or else you get left behind. With the reliance on the Internet these days, SEO is critical to the success of any business, so entrepreneurs must pay close attention to trends and advancements in this field. Failure to do so will result in decreased rankings, which means nobody finds your page. Start with the three upcoming trends discussed to get you back in the game and then do what is necessary to keep your place in the entrepreneurial race.