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Content Workflow for Content Marketing Teams

Marketers claim that content is king and with good reason. In fact, content marketing is the most effective and most efficient type of marketing today. Not only does content help business engage with their target audience, but it also gives customers something of value, such as information, education, and entertainment. Businesses that leverage content marketing is renowned for having customer’s needs in mind and not just for pushing sales pitches.

However, content used in marketing campaigns has to be highly relevant to the customers. 61% of consumers in the U.S. stated that they prefer relevant offers, while 70% of consumers claim that they get annoyed when they receive content that isn’t relevant to them.

That’s why it’s of the utmost importance to create content that will not only be relevant but informative, entertaining and top quality as well. Nonetheless, designing an effective content marketing strategy that can truly capture the attention of everyone you’re trying to reach, demands a lot of attention, effort, and dedication.

source: Pexels

What is quality content?

Quality content isn’t just an interesting article that you post on a famous blog or a website; it’s a sum of every type of digital content that you include in your marketing campaign and that you deliver to the customers.

That consists of, display ads and banner ads posted on various websites, landing pages that have specific design and messages to encourage visitors to perform the desired action (CTA), visual aspects of your content, such as images, videos, infographics that will engage customers. Even personalized emails that promote updates, sales, discounts or personalized offers are part of your content. Not to mention interactive content, such as games quizzes and contests. In short, quality content is every bit of content you will use in your campaign that will help you pique your customer’s interests and help you engage with them.

That’s why creating an effective marketing campaign requires you to design a funnel that will capture the interest of your audience and lead them towards what you want them to do while supplying them with quality content each step of the way. However, creating such a funnel requires detailed work and a well-designed workflow will help you realize that goal much more effectively. Here’s an example of a good workflow.

Create a content plan

source: Pexels

Creating a content strategy plan is essential in defining your goals and determining how to achieve them. To create such a plan, you must bring your content marketing teams together and decide what needs to be done and how. For instance, a cloud project management tool can greatly assist you in assigning specific tasks, managing time, visualizing steps and updating your teams in real time to improve their effectiveness. Designing a plan requires detailed research. For example:

  • Who are you creating content for? – Who is your target audience? What are their buying personas? What type of content appeals to them the most? What are their preferences?
  • Why are you creating content? – Are you attracting new customers or engaging with existing ones? Do you need more conversions or are you trying to drive loyalty?
  • What type of content do you need? – Who are you creating the content for and for what purpose will determine what type of content you need? For instance, guest post articles with visual content combined with promotional videos and social media contest can be used to drive new product sales. Also, how much value must content offer to customers, to engage them.

Identify assets

After determining what kind of content is required for your campaign, you can focus on giving it form. For example, how will you try to reach your audience: social media, your blog, email newsletters, forums and what content will be most welcomed such as article posts, images, videos, ads, etc.? Once you have a list of assets required for the campaign you can assign roles to members of your teams.

source: Pexels

Assign tasks

You can assign a specific task to your teams to improve their collaboration and effectiveness. For instance, social media marketers to create buzz on the social media platforms, email marketers to design promotional email and create a list of contacts, designers to create visual content for the campaigns including videos, pictures, banners, etc., writers to write articles and social media posts, editors to make sure articles and posts are in order and so on and so forth.

That way, every team has a specific task and they can focus on that task more efficiently. After all, when everyone knows what they have to do and what needs to be done they can collaborate to maximize their efforts.

Set timeframes

Determine how long it will take to complete specific tasks and schedule them so that you can create a reasonable deadline. That way everyone will know when their task is due and can focus on completing it. Also, you’ll give your stakeholders insight about when will the marketing campaign be ready for launch.

Test and measure

Once your campaign is ready for launch, you can perform A/B testing to ensure its effectiveness and measure your success rate. That way you’ll know if your campaign will do what it’s supposed to do and you’ll know whether it needs improvements or not. Make sure you pay attention to headlines, images, and calls to action (CTA) when performing testing.

Workflows can really help you out in creating a truly awesome marketing campaign. Just make sure you identify all the key points of your strategy and design a workflow that will best suit your teams.

 


oscar

Oscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

10 Best WordPress Marketing Plugins

10-wordpress-plugins
There are quite a number of responsibilities when it comes to modern day marketing. There are so many things one should take care of, that even from the beginning this might seem as an impossible task. Creating content, building email lists, interacting on social media, optimizing SEO are just some of the tasks marketers are facing. It may seem impossible, but technology advances as fast as the market does, if not faster. There are lots and lots of quite useful software solutions that can help your WordPress website evolve. We’ve selected ten of the best reviewed marketing plugins for WordPress that might help you manage your marketing easier.

Google XML Sitemaps

xml

This is a fantastic plugin that helps your site stay “visible.” Sitemaps help search engines better index your website by creating an XML sitemap. With better indexing and retrieval of information, search engines are much regularly updated about your new posts, and in return make your site more visible to related searches.

W3 Total Cache

w3

This plugin is an integral part of every serious business WordPress website. W3 Total Cache helps you optimize your page and deal with caching data to make your page load faster. It provides CDN integration, increases server performance, helps deliver the better experience to your visitors and significantly reduces download time.

Yoast SEO

Yoast SEO is one of the most popular WordPress marketing plugins. It helps with on-page search engine optimization and implementation; it imports Google Webmaster tools with edit instructions; it allows you to open graph tags, sitemaps, meta tags and many more, and it even gives you the proper page analysis with reminders to add tags, images and other SEO elements that will boost your overall visibility, and visitors count.

Broken Link Checker

broken link checker

If you want to stop search engines from following potentially broken links on your site, and slow the search and performance of it, then this plugin is just for you. Broken Link Checker analyzed and discovered the broken links on your site and reports them to you. It also helps you edit all the broken links at once, without having to change them one by one manually.

Monarch

monarch

For those websites that are aiming to reach high numbers in social media, this plugin is described as the ultimate social media plugin. Renowned web development Sydney experts have listed some amazing things this plugin does for your site. It ranges from creating aesthetically beautiful social media buttons, covers over 30 social networks, gives detailed social media analytics and follower counts and even gives automatic triggers for button displaying.

OptinMonster

optin monster

Plugin made for email marketing, OptinMonster is amazingly user-friendly, with the drag-and-drop builder. It allows creating pop-ups for website existing or based on the timer, allows you to do page-level targeting, helps you build forms and perform easy A/B testing.

Envira Gallery

envira gallery

Images are the biggest part of any website. You can add them, and even edit them without any plugins, but if your site has a lot of image sharing, Envira Gallery is the perfect plugin for you. This amazing app helps you create responsive WordPress image galleries that look beautiful. It also helps you speed up your website by optimizing images for best performance while providing an SEO friendly environment.

Revive Old Post

revive old post

This plugin was called Tweet Old Post previously, and it can help you significantly extend the life of your old posts. It helps you schedule posting, managing multiple accounts and leveraging visual content. It can also be used to exclude old posts or categories and add hashtags correctly.

Akisimet

akismet

When working with multiple users, and when you have the comment section on your website, it can be quite exhausting to track and aim spam comments. Akismet is here just for that. It reviews and filters comments detect improper links, and all the users and visitors can see exactly what is being filtered and how.

Title Experiments

The title of your page must be engaging. It can ‘reel in’ the visitors, or it can throw them off. Title Experiments helps your run, full A/B split tests for posts. It can also calculate the click probability, and it’s incredibly easy to use. With great title testing for multiple titles and automatic showing of better title variations, this plugin can help your blog posts achieve higher numbers of visitors.

Conclusion

In the seemingly endless sea of WordPress plugins, we have selected these ten, which we think can help smart marketers. There is no easy way of handling all those tasks and problems of website marketing, but some of these plugins can be helpful.



ryanRyan Burchey is a serial entrepreneur specializing in website design and development. He is the owner of Ryan’s Web Design a Web Development company in Sydney.

 

 

How to do Basic On-site SEO in 2015

View the video on YouTube here: How to do Basic On-site SEO in 2015

In our first video of 2015 we show you how to do basic on-site SEO for a page on your website. We demo using a WordPress website but these tactics will work on any website whether it’s static HTML, Joomla or even Drupal. The video takes you step by step from setting up your title all the way through to images, internal and external links from the web page and setting up headings. It’s more important than ever to avoid over-optimizing your web page with the changes Google has made in their algorithm.

A few key points for optimizing web pages for best results:

  • 1000 words or more of content is working very well right now (3000 is even better!)
  • 3 original images – these are images that haven’t been used anywhere else on the web
  • 1 title (H1) – don’t stuff your keyword into the title but work them in naturally
  • 4 sub-headings (H2) – your exact keywords don’t need to be in these headings, use synonyms (LSI) instead.
  • 8 relevant internal links – link to other pages or blog posts on your website.
  • 2 relevant external links – link to other websites that are relevant to yours. (eg. if you are a dealer of Solar Gard window film, link to their site.)

This method will help you rank better for almost every keyword term you need.

Within the video we use the All in One SEO Pack plugin for WordPress. Plus, we use the SEOQuake Google Chrome plugin to measure keyword density. Both plugins are available using the links below.

If you don’t want to use the Google Chrome plugin to analyze the keyword density on your web page, you can use this website as an alternative: http://tools.seobook.com/general/keyword-density/