There are quite a number of responsibilities when it comes to modern day marketing. There are so many things one should take care of, that even from the beginning this might seem as an impossible task. Creating content, building email lists, interacting on social media, optimizing SEO are just some of the tasks marketers are facing. It may seem impossible, but technology advances as fast as the market does, if not faster. There are lots and lots of quite useful software solutions that can help your WordPress website evolve. We’ve selected ten of the best reviewed marketing plugins for WordPress that might help you manage your marketing easier.
Google XML Sitemaps
This is a fantastic plugin that helps your site stay “visible.” Sitemaps help search engines better index your website by creating an XML sitemap. With better indexing and retrieval of information, search engines are much regularly updated about your new posts, and in return make your site more visible to related searches.
W3 Total Cache
This plugin is an integral part of every serious business WordPress website. W3 Total Cache helps you optimize your page and deal with caching data to make your page load faster. It provides CDN integration, increases server performance, helps deliver the better experience to your visitors and significantly reduces download time.
Yoast SEO is one of the most popular WordPress marketing plugins. It helps with on-page search engine optimization and implementation; it imports Google Webmaster tools with edit instructions; it allows you to open graph tags, sitemaps, meta tags and many more, and it even gives you the proper page analysis with reminders to add tags, images and other SEO elements that will boost your overall visibility, and visitors count.
Broken Link Checker
If you want to stop search engines from following potentially broken links on your site, and slow the search and performance of it, then this plugin is just for you. Broken Link Checker analyzed and discovered the broken links on your site and reports them to you. It also helps you edit all the broken links at once, without having to change them one by one manually.
For those websites that are aiming to reach high numbers in social media, this plugin is described as the ultimate social media plugin. Renowned web development Sydney experts have listed some amazing things this plugin does for your site. It ranges from creating aesthetically beautiful social media buttons, covers over 30 social networks, gives detailed social media analytics and follower counts and even gives automatic triggers for button displaying.
Plugin made for email marketing, OptinMonster is amazingly user-friendly, with the drag-and-drop builder. It allows creating pop-ups for website existing or based on the timer, allows you to do page-level targeting, helps you build forms and perform easy A/B testing.
Images are the biggest part of any website. You can add them, and even edit them without any plugins, but if your site has a lot of image sharing, Envira Gallery is the perfect plugin for you. This amazing app helps you create responsive WordPress image galleries that look beautiful. It also helps you speed up your website by optimizing images for best performance while providing an SEO friendly environment.
Revive Old Post
This plugin was called Tweet Old Post previously, and it can help you significantly extend the life of your old posts. It helps you schedule posting, managing multiple accounts and leveraging visual content. It can also be used to exclude old posts or categories and add hashtags correctly.
When working with multiple users, and when you have the comment section on your website, it can be quite exhausting to track and aim spam comments. Akismet is here just for that. It reviews and filters comments detect improper links, and all the users and visitors can see exactly what is being filtered and how.
The title of your page must be engaging. It can ‘reel in’ the visitors, or it can throw them off. Title Experiments helps your run, full A/B split tests for posts. It can also calculate the click probability, and it’s incredibly easy to use. With great title testing for multiple titles and automatic showing of better title variations, this plugin can help your blog posts achieve higher numbers of visitors.
In the seemingly endless sea of WordPress plugins, we have selected these ten, which we think can help smart marketers. There is no easy way of handling all those tasks and problems of website marketing, but some of these plugins can be helpful.
Ryan Burchey is a serial entrepreneur specializing in website design and development. He is the owner of Ryan’s Web Design a Web Development company in Sydney.