Are You Using These 5 SEO Strategies to Boost Your Lead Generation?

It’s been some time now that you haven’t been satisfied with your lead generation results, so you are looking for quick fixes to make your leads grow overnight. You can’t exactly remember where, but somewhere in some article some time ago, you read that optimizing your website for search engines can help you grow leads […]

Small Businesses and Social Media: Tackling the Essentials of Your Social Presence

It’s time to leave the safety of your comfort zone when it comes to content creation and your digital presence. You may feel right at home when you post blogs on your website, but disseminating your brand story takes a much more versatile approach to get more followers, views, and higher engagement. All of that, […]

Which SEO Hat Are You Wearing – Black or White?

Like everything in life, SEO, or Search Engine Optimization for the uninitiated, has black and white areas of operation. In technical parlance, these have been defined as ‘White Hat’ or ‘Black Hat’ techniques; white for the acceptable and black for the not acceptable SEO techniques. But who decides if a method is good or bad? […]

seo or ppc: which should you choose?

SEO Or PPC: Which Should You Choose?

SEO and PPC are two of the most common strategies employed by start-up companies and SMEs, and understanding the pros and cons of these marketing techniques is essential when it comes to getting the best for your business. And of course, you also want to be sure that your funds are being used in the […]

5 Black Hat SEO Tactics You Need To Avoid

Most business owners today understand the crucial importance of search engine optimization. Every day, there are roughly 63,000 Google searches per second (or 2 trillion per year). And more people are searching on mobile devices than desktop devices in many countries, including the United States. The fact is, if you want people to discover your […]

Digital Marketing and SEO for HVAC Companies in 2018

Digital Marketing and SEO for HVAC Companies in 2018

A lot has changed with marketing for HVAC companies in the last five years. In 2018 it’s no longer good enough to say that your HVAC company does marketing online. Something as fundamental as a website is no longer going to cut it. There are 1,000 other points of entry and places that people find […]

A Beginner’s Guide to YouTube Influencer Marketing

As social media platforms become increasingly ubiquitous sources of information and communication, they also become fertile ground for marketing prospects. YouTube, in particular, has become prime real estate for advertisements and has created a new wave of opportunities in the form of influencer marketing. What is “influencer marketing?” To understand how influencer marketing works, you […]

harmonizing mobile web design seo ux

Harmonizing Mobile Web Design for SEO and Usability (UX)

Long gone are the days when sites were optimized for bots, meta keywords were abused, and crawlers penalized keyword stuffing. Forget about purchasing links too. Other search engines including Google have developed to the point of being able to interpret sites just as humans do, and they are getting better with this deciphering every day. […]