Which SEO Hat Are You Wearing – Black or White?

Like everything in life, SEO, or Search Engine Optimization for the uninitiated, has black and white areas of operation. In technical parlance, these have been defined as ‘White Hat’ or ‘Black Hat’ techniques; white for the acceptable and black for the not acceptable SEO techniques. But who decides if a method is good or bad? […]

seo or ppc: which should you choose?

SEO Or PPC: Which Should You Choose?

SEO and PPC are two of the most common strategies employed by start-up companies and SMEs, and understanding the pros and cons of these marketing techniques is essential when it comes to getting the best for your business. And of course, you also want to be sure that your funds are being used in the […]

5 Black Hat SEO Tactics You Need To Avoid

Most business owners today understand the crucial importance of search engine optimization. Every day, there are roughly 63,000 Google searches per second (or 2 trillion per year). And more people are searching on mobile devices than desktop devices in many countries, including the United States. The fact is, if you want people to discover your […]

Digital Marketing and SEO for HVAC Companies in 2018

Digital Marketing and SEO for HVAC Companies in 2018

A lot has changed with marketing for HVAC companies in the last five years. In 2018 it’s no longer good enough to say that your HVAC company does marketing online. Something as fundamental as a website is no longer going to cut it. There are 1,000 other points of entry and places that people find […]

A Beginner’s Guide to YouTube Influencer Marketing

As social media platforms become increasingly ubiquitous sources of information and communication, they also become fertile ground for marketing prospects. YouTube, in particular, has become prime real estate for advertisements and has created a new wave of opportunities in the form of influencer marketing. What is “influencer marketing?” To understand how influencer marketing works, you […]

harmonizing mobile web design seo ux

Harmonizing Mobile Web Design for SEO and Usability (UX)

Long gone are the days when sites were optimized for bots, meta keywords were abused, and crawlers penalized keyword stuffing. Forget about purchasing links too. Other search engines including Google have developed to the point of being able to interpret sites just as humans do, and they are getting better with this deciphering every day. […]

How to Keep Consumer Data Safe

Infosec is critical in the contemporary world. Large data breaches happen periodically, and smaller ones undoubtedly occur constantly. Our lives are increasingly lived online, and to better serve the customers, companies want to gather as much data as possible. After all, consumers like their personalization. But customers also have to trust that companies will safeguard […]

3 Actionable Techniques You Can Use Right Now to Attract Search Engine Traffic

Previously, ‘falling behind’ had a different definition. Now; however, it means not ranking high on Google. You know how they say, ‘the best place to hide a dead body is page 2 of Google search’. In a rush of technologically evolving businesses, it has become one of the key concerns for the tech-savvy. The goal […]