Why Anchor Text Matters To SEO

why anchor text matters to SEO

Google’s Penguin algorithm update focused on penalizing sites that artificially boost their rankings by manipulating the number of links pointing towards a page. Meanwhile, its Hummingbird update a year later gave extra strength to long-tailed keywords, in an attempt to ensure site owners optimize their actual content.

Since the updates, marketers have wrestled with how anchor text fits into a modern SEO strategy, although any good SEO company will tell you it still plays a vital role. So what is anchor text and why does it matter to SEO?

Understanding Anchor Texts

anchor text example for SEOIn simple terms, anchor text is a piece of clickable text, which acts as a hyperlink to another web page, or to a document. It plays an important role in search engine optimization because sites like Google use anchor text to determine what the linked-to website is about and because backlinks remain a major ranking factor.

Anchor links may be internal links, linking to another page on your site, or external, linking to a different website. However, to benefit from them, your anchor links need to be relevant to the content you have produced. Similarly, any backlinks you secure from other sites need to link to your pages in a way that is relevant to their content.

Anchor Text and Authority

police car with flashing lights

We don’t mean this type of authority.

Another reason anchor text matters is that Google uses links from high-authority websites as an indicator of value and looks at the sites you link to as well to assess how trustworthy your site is. For this reason, you should only link to sites with high domain authority, and you should try to attract backlinks from authoritative sources too.

It may be sensible to work with a professional SEO company to formulate your link-building strategy. Moreover, guest posts on other high-authority websites are an excellent way to get backlinks to your site, guaranteeing the anchor text is what you want it to be, while simultaneously boosting your authority as an author.

Optimizing Your Anchor Text

While making anchor text relevant to your content is the most critical element of optimization, there are other things to take into account. For instance, there are different types of anchor text, and it is important to utilize a diverse range. Generally, anchor text that mentions your brand is most valuable for backlinks.

For your website, you need to try to get a decent blend of different anchor text types. Generic anchor text will say something like “click here for…”, while you will likely also have keywords to target. It is important not to use exact match anchors, which consist only of your keyword(s), all the time, as Google might penalize this. Instead, use partial match anchors, where your keyword(s) form part of a longer anchor text.

Author Bio:

Christelle MacriChristelle Macri is the founder of Ebizpromotion, a leading SEO agency in Berkshire, with a no-nonsense and ethical approach to digital marketing. She is also Search Engine Specialist with over 17 years’ experience in the internet advertising industry. Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Feel free to connect with her on Twitter.

44 replies
  1. ifttt social media management
    ifttt social media management says:

    You’re so interesting! I don’t think I’ve read something like that
    before. So great to discover another person with some genuine thoughts on this subject matter.
    Really.. many thanks for starting this up.
    This web site is one thing that is needed on the internet,
    someone with a little originality!

  2. cccam
    cccam says:

    Hello! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly?
    My website looks weird when browsing from my iphone. I’m trying to find a template or plugin that might be able to fix this problem.
    If you have any suggestions, please share.

    Thanks!

  3. curved hem t shirt wholesale
    curved hem t shirt wholesale says:

    obviously like your web-site but you have to test the spelling on quite a few of your posts.

    Many of them are rife with spelling issues and I find it very troublesome to tell
    the truth on the other hand I will certainly come again again.

  4. g
    g says:

    If you are going for best contents like myself,
    simply go to see this web page everyday as it gives quality contents, thanks

  5. g
    g says:

    Excellent post. Keep posting such kind of info on your site.
    Im really impressed by it.
    Hello there, You have performed an excellent
    job. I will certainly digg it and for my part recommend to my
    friends. I am confident they’ll be benefited from this web site.

  6. Emergency Plumber Mississauga
    Emergency Plumber Mississauga says:

    You really make it appear so easy with your presentation however I
    in finding this topic to be really something which I feel I might by no means understand.
    It seems too complex and very extensive for me.
    I’m looking forward to your subsequent publish, I’ll try to get the hang of it!

  7. gamefly free trial
    gamefly free trial says:

    Hello! This is kind of off topic but I need some help from an established blog.
    Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about making my own but I’m not sure where to begin. Do you have
    any points or suggestions? Appreciate it

  8. gamefly free trial
    gamefly free trial says:

    Excellent items from you, man. I have take into account your
    stuff previous to and you’re simply extremely excellent.
    I really like what you’ve bought right here,
    really like what you’re saying and the way in which you say it.
    You are making it entertaining and you still care for to
    keep it wise. I cant wait to learn far more from you. That is actually a wonderful web
    site.

  9. gamefly free trial
    gamefly free trial says:

    I have been surfing on-line greater than 3 hours these days, yet I by no
    means discovered any attention-grabbing article like yours.
    It is lovely value sufficient for me. In my view, if
    all website owners and bloggers made just right content
    material as you did, the net will probably be a lot more
    useful than ever before.

  10. gamefly free trial
    gamefly free trial says:

    I’ve been surfing online more than three hours today,
    yet I never found any interesting article like yours.
    It’s pretty worth enough for me. Personally, if all web owners and bloggers made good content as you did, the net will be
    a lot more useful than ever before.

  11. gamefly free trial
    gamefly free trial says:

    Today, I went to the beach with my kids. I found a sea shell and
    gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear. She never
    wants to go back! LoL I know this is completely
    off topic but I had to tell someone!

  12. gamefly free trial
    gamefly free trial says:

    Greetings, I do believe your website could be having internet browser compatibility issues.
    Whenever I look at your site in Safari, it looks fine however when opening in IE, it’s got some overlapping issues.
    I just wanted to give you a quick heads up! Apart from that, wonderful blog!

  13. gamefly free trial
    gamefly free trial says:

    Heya i’m for the primary time here. I found this board and I to find It really helpful
    & it helped me out much. I am hoping to provide one thing back and aid others such as you aided me.

  14. gamefly free trial
    gamefly free trial says:

    My brother recommended I might like this web site.
    He was totally right. This post actually made my day. You can not imagine simply how much time I had spent
    for this information! Thanks!

  15. gamefly free trial
    gamefly free trial says:

    I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get set up?

    I’m assuming having a blog like yours would cost a pretty
    penny? I’m not very internet savvy so I’m not 100% positive.
    Any suggestions or advice would be greatly appreciated.
    Thank you

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.