Spreading your content or promoting a brand to the wider audience is becoming much more easy to achieve these days with the advent and popularity of social media. With more than 2 billion active users, it is somehow impossible for your content to go unnoticed.
Whether you are a blogger by passion or by profession, your goal is to build a connection and relationship with your readers. This is also your way of aiding other bloggers and marketers, especially when promoting a product, brand, and service. All you need to do is to look for the best approach when reaching out to them.
Earning their attention means that you are taking the right path as an outreach blogger and you are writing something that persuades and interests your audience. However, while there are hundreds of articles posted every hour on the web, it is indeed very challenging for your blog post to earn the attention of the masses.
To help you in your endeavor, we identified ways and essential tools needed to be an effective outreach blogger.
Plan Your Outreach
A true blogger will not just post for blog’s sake. A true blogger knows how to work on its every facet to make it a sustainable and profitable job.
Therefore, it is important to create a plan where you can run your task smoothly. First, you need to have a list of people that you might come across in the future. This will guide you better on who to make conversation with in your blog posts and what kind of service you want to offer, such as your SEO campaign management services. Now that you have the interest of these people, the next step is to create a series of templates for your write-ups and the emails to your clients.
This will help you save time in the future.
Build A Strong Relationship With Other Bloggers
The success of a true blogger is coming from forming a strong and lasting relationship not only to your customers but also to your fellow bloggers. In every article you compose, make sure to tag or mention other bloggers’ posts relevant to your recent post. This way, they will be more likely to be encouraged to do the same.
Observe Co-bloggers’ Activities
Outreach blogging is not only about building relationships but also, it is about knowing your colleagues by observing how they do their job. This will help you get ideas that can assist you with your endeavors as an outreach blogger.
Be in connection with those people whom you think will help you obtain better knowledge about effective blogging. The kind of relationships you are to create with them must be something that you can benefit from in the future and not the other way around.
Stress On Simplicity, Passion, and Creativity
Simplicity is good, especially when you deliver your message well to your readers and co-bloggers. When they understand your content, they will be most likely to feel a connection with you. You want to make it simple, but you have to make it stunning as well.
It is important to stress creativity and to show how your brand is different than the rest. Like I said, you don’t just blog for blog’s sake. Showing feelings is not wrong. You have to show real emotions especially when you are pitching someone’s work. This will make them feel that you are genuine as an outreach blogger.
Efficient and Affordable Blogger Outreach Tools
Building a good connection and being able to organize your tasks impressively is not enough if you want to remain effective and successful in this industry. If you want to stay on top of the game, you need to step up using the following tools:
This outreach blogger tool helps you set up searches at a starting price of $19. It is based on a database with more than 1 million blogs which automatically provide you with the latest and relevant blogs.
The tool also allows you to have a detailed and granular analysis for a particular blogger outreach campaign or influencer marketing efforts.
Further, Inkybee lets you create a Campaign Management for easy tracking of your outreach while on the process of the campaign. With the help of this tool, you can also monitor traffic using their Google Analytics integration.
This is an outreach marketing application that has an extensive discovery engine with 13 million blogs accompanied with automatic research and tracking engagement system.
With crowdsourcing of more or less 60 thousand contacts updated monthly, you will get accurate information from the users of the system and from everyone who has access to Group High.
This can be extremely useful, especially when looking for keywords as filtering is also available here.
This is a blogger outreach management system that does not have the database of blogs.
BuzzStream uses Link Prospecting that can be used to reach out to blogs. This tool can relatively easy to use. Once you are done selecting your groups and creating your list with other outreach bloggers, you can now start building your outreach.
It is true that most of the blog posts you read revolve around the promoting of a brand, encouraging people to try this product and endorsing someone’s business. However, it is also true that being an outreach blogger requires visibility. And the key to doing this is to interact with people that will most likely find you interesting.
We are lucky to live in a time where there are already a lot of tools that could help us be more visible to people. However, we need to identify how to start it right – always begin in building a connection.
Aside from these tools, social media like Twitter, Pinterest, Instagram and Facebook can be a great channel to connect not only to fellow bloggers but also to ordinary people.
We understand that some bloggers may not respond to you immediately because they receive hundreds to thousands of emails daily. However, it is still better if you try your best to talk to your readers once in awhile.
This will show how genuine you are as an outreach blogger despite how busy your day would get.
As an entrepreneur, Patrick Panuncillon has persevered through every challenge, eventually obtaining excellent track records in the business. He is well-experienced and results-driven. The Founder and CEO of LinkVista Digital Inc., Patrick has years of experience when it comes to SEO and Digital Marketing. Connect with him at LinkedIn.