Five Ways to Convert Traffic into Customers

It’s exciting when you see your traffic grow because it means that your marketing efforts are working–but huge traffic numbers alone will not make you money.

If you want your site to become profitable, your visitors need to convert into customers.

Thankfully, there are many ways that can help you achieve this. Follow our tips below for guiding your site visitors to becoming loyal, paying customers.

Tips for Converting Traffic into Paying Customers

1. Install Live Chat

Live chat is a great tool for turning visitors into customers because it lets you answer their queries before they decide to purchase. It also allows you to intervene should a customer abandon a purchase. Many companies have seen an increase in conversions thanks to live chat.

One of them is Sam’s Furniture who generated $50k in sales revenue by implementing proactive chat. Every time someone stays on their website long enough, a live chat widget appears offering help to the customer.

It’s similar to a business owner approaching a confused-looking customer in a store, except it’s easy and requires a very little budget.

You can set up your live chat software so that it initiates a conversation with the customer whenever a specific action that indicates a purchase problem is triggered.

2. Make your First Offer Easy to Get

If you want your visitors to convert faster, you need to make the first offer easy to get. People are more likely to jump in when there is very little risk for them.

A 2016 study by Synchrony Financial in regards to major purchases, has also shown that 82% of customers wait for the best deal before they convert.

By providing a great offer, in the beginning, you make it easy for your visitor to pull the trigger on that purchase. When they already know enough about your product/services, they’re more likely to become paying customers.

Here are some examples of how to familiarize visitors with your brand:

a. Offer a free sample of your product

We know it sounds counterintuitive to your business, but it works. It’s a small investment compared to the profits you will get from those who you’ve turned into customers!

b. Give discounts

Discounts are another great way to get your visitors to buy. People love getting great deals. There’s little risk for them in the beginning. Once you get them buying, they’ll be more likely to make bigger purchases further down the line.

c. Provide a free trial

If your business is based on a subscription model, you can provide a free trial of your service for a limited time. Not only does it show confidence in your product but it also allows customers to answer questions that may be preventing them from buying.

Here’s an example from Autogrammer.

Aside from teaching website visitors how to post on Instagram, they also provide a free 7-day trial of their service.

Once the customer is done with the trial, whether they decide to pay for the services or not, ask them for feedback. This allows you to improve your services, so it doesn’t hurt your future conversions.

A note about credit cards and cancellations:

Requiring credit card information during the free trial signup can potentially drive customers away. Nobody likes to spend time on the phone disputing a credit card charge a month later, once the trial is over.

If you want your customers to convert, don’t ask for their credit card information until later. A study suggests that people are more likely to convert when no credit card information is required during sign up. Consider implementing this on your site and see if it works for you. Everyone is different, so it’s always good to test it out first.

3. Showcase your Product

An issue with buying online is that people can’t pick up a product and look at it. This makes the buying process more complex with people searching for reviews and testimonials to help them make a purchase decision. Thankfully, there are things you can do to make it easy for your visitor to decide.

a. Provide high-quality images

Product images should be high-quality, allowing the customer to zoom in and out while inspecting the product. According to InLineVision, great product images can help increase your conversions by 30%!

b. Create a product demo

If you want to take it a step further, you can create videos that show your product from every angle and explains its best features. In your product demo, don’t just talk about the product. Show them how to use it! This gives customers a good idea of how your product can benefit them.

4. Provide Social Proof

People like to go where the crowd is. This is why social proof is such a popular marketing strategy. If you can leverage that, you can push more people into buying from you. Here are just some of the ways you can provide social proof.

a. Testimonials

If you can get a testimonial from an influential person on the internet, great! But any testimonial from a customer who’s genuinely happy with your product will also do.

b. Reviews

Everyone looks at reviews before they make a purchase. Make it easy for your visitor to make a purchase decision by displaying reviews and ratings from customers.

c. Logos

Feature logos of companies/clients you’ve worked with in the past. Bonus points if you can get prominent brand names in there.

d. Follower Counts

If you have a sizeable number of followers/subscribers, don’t miss the opportunity to tell your visitors about it. When they see just how many people think your product is awesome, they’ll be more likely to buy.

5. Implement Scarcity

People place higher value on things that seem high in demand; some call it FOMO (fear of missing out). We call it an opportunity for you to convert visitors into potential customers! By marketing your products as “high in demand,” people are more likely to buy from you for fear that it may become unavailable. Be careful in implementing this. Scarcity is great for prompting action, but if people find out you’re faking it, they’ll end up abandoning your site.

In Conclusion

There are a variety of ways you can convert your website visitors into customers; it just requires some creative thinking. Your website functions as your best and most effective marketing tool. Use it properly by implementing the above tips, and you will be on your way to experiencing increased conversions and higher profits.

What strategies have you implemented to turn your site visitors into customers? Let us know in the comments below!

Denise Amara is the Senior Marketing Director of, the ultimate social media scheduler and planner for Instagram, Twitter, and Facebook. Denise has over 15 years experience working in marketing with the last 10 focused in the digital realm. She is passionate about helping clients make social media management more efficient and effortless.

42 replies
  1. g
    g says:

    After I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the same comment.

    Is there a means you can remove me from that service? Thank you!

  2. g
    g says:

    Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out much.

    I hope to give something back and help others like you helped me.

  3. g
    g says:

    Hello this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if
    you have to manually code with HTML. I’m starting a blog soon but have no
    coding experience so I wanted to get advice from someone with experience.
    Any help would be greatly appreciated!

  4. g
    g says:

    That is very fascinating, You’re an excessively skilled blogger.
    I’ve joined your rss feed and look ahead to in search of extra of your great post.
    Also, I’ve shared your site in my social networks

  5. download minecraft for free
    download minecraft for free says:

    Howdy would you mind stating which blog
    platform you’re working with? I’m looking to start my own blog in the near future
    but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique.
    P.S My apologies for being off-topic but I had to ask!

  6. gamefly free trial
    gamefly free trial says:

    Hi! I’m at work surfing around your blog from my new iphone!
    Just wanted to say I love reading through your blog and look
    forward to all your posts! Carry on the outstanding work!

  7. roblox adopt me hacks
    roblox adopt me hacks says:

    Another issue is really that video gaming has become one of the all-time biggest forms of excitement for people of all ages. Kids play video games, plus adults do, too. The actual XBox 360 is just about the favorite gaming systems for folks who love to have hundreds of video games available to them, plus who like to learn live with other people all over the world. Many thanks for sharing your thinking.

  8. gamefly free trial
    gamefly free trial says:

    Its like you read my mind! You appear to know a lot about this, like
    you wrote the book in it or something. I think that you can do with a few pics to drive the
    message home a bit, but instead of that, this is magnificent blog.
    A fantastic read. I’ll definitely be back.

  9. gamefly free trial
    gamefly free trial says:

    I truly love your blog.. Pleasant colors & theme. Did you create this amazing site yourself?
    Please reply back as I’m looking to create my own personal
    site and want to know where you got this from or what the theme is called.

  10. quest bars
    quest bars says:

    I delight in, lead to I discovered exactly what I used to
    be taking a look for. You’ve ended my 4 day long hunt!
    God Bless you man. Have a nice day. Bye

  11. redline v3.0
    redline v3.0 says:

    I’ll right away grab your rss feed as I can not to find your e-mail subscription link or e-newsletter service. Do you have any? Please permit me realize so that I may just subscribe. Thanks.

  12. vn hax
    vn hax says:

    Just wish to say your article is as astonishing. The clarity in your post is just great and that i can assume you’re knowledgeable in this subject. Well together with your permission allow me to take hold of your RSS feed to keep updated with imminent post. Thanks one million and please continue the rewarding work.

  13. vantage mod tool
    vantage mod tool says:

    You actually make it appear so easy together with your presentation but I to find this topic to be actually something which I believe I might by no means understand. It seems too complicated and extremely huge for me. I’m taking a look ahead on your subsequent publish, I will attempt to get the cling of it!

  14. plenty of fish dating site
    plenty of fish dating site says:

    You actually make it seem so easy together with your presentation but I to find this
    topic to be really something which I believe I’d by
    no means understand. It seems too complex and extremely wide for me.
    I am taking a look ahead in your subsequent put up, I’ll
    attempt to get the hold of it!

  15. quest bars cheap
    quest bars cheap says:

    Excellent beat ! I wish to apprentice whilst you amend your website, how could i subscribe for a blog web site?
    The account aided me a acceptable deal. I were a little bit
    familiar of this your broadcast provided bright transparent concept

  16. lumber tycoon 2 scripts
    lumber tycoon 2 scripts says:

    My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am worried about switching to another platform. I have heard very good things about Is there a way I can transfer all my wordpress posts into it? Any help would be really appreciated!

  17. Tools for apps
    Tools for apps says:

    Thank you a lot for providing individuals with an extremely superb chance to read from this blog. It’s usually very sweet plus packed with a lot of fun for me and my office peers to search your site nearly thrice in 7 days to read through the fresh issues you have got. And lastly, I am at all times fascinated with your perfect suggestions you give. Some 2 points on this page are in truth the most efficient we have all had.

  18. Ask Question
    Ask Question says:

    Whats up! I simply would like to give a huge thumbs up for the nice information you’ve here on this post. I can be coming again to your weblog for more soon.

  19. free fire hack version unlimited diamond
    free fire hack version unlimited diamond says:

    Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between usability and visual appeal. I must say that you’ve done a great job with this. Also, the blog loads extremely quick for me on Firefox. Excellent Blog!

  20. geometry dash 2.11 download
    geometry dash 2.11 download says:

    Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such excellent information being shared freely out there.

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.