doorway pages

Google Announces Doorway Page Algorithm Adjustment

Google has made another announcement targeting “doorway” pages this time. These are pages specifically created for spamming the search engine results page for targeted keywords for the purpose of sending visitors to a different page.

Personally, I like that Google is now announcing their algorithm changes. Recently, Google announced that they were changing their algorithm on April 21, 2015 to include a ranking signal for mobile-friendly websites. Hopefully these announcements keep happening as we don’t have to guess when an algorithm change has been made. Over the past few years they have updated their algorithm and we’ve all had to guess what the change was.

To find out more about what doorway pages are, read the article below:

Google Just Announced Another New Ranking Adjustment

This one is about doorway pages

By Chris Crum – March 16, 2015

Google just announced that it is cracking down on doorway pages with a new ranking adjustment, which will launch soon.

Do you think doorways pages have been a noticeable problem in search results? Share your thoughts in the comments.

Doorway pages have historically been known as pages created specifically to get in search results for various queries, and then send users to a different page.

This practice has long been against Google’s quality guidelines, but that’s hardly stopped people from trying it. In 2005, Google’s Matt Cutts advised people not to hire an “assclown SEO that makes doorway pages with sneaky redirects,” and that advice still holds up today, apparently more than ever.

Five years ago, Google started sending webmasters messages when Webmaster Tools detected doorway pages on their sites.

[read more]

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