Search Engine Optimization is simply a form of quality control for websites. It is the action of ensuring a site is found by search engines when specific words or phrases are used that are relevant to the site. Even so, the SEO industry is often misunderstood by those on the outside of Search Engine Optimization.
Some SEO companies will attempt to blind you with complex, scientific explanations of their industry that can cause you to consider it a black art. Ask them to help you understand how it works or how to use it and after a couple of hours of them explaining their practices and you are still in the dark. At Coronation Internet Marketing, we are different. We enjoy watching as the light bulb goes off as our clients pick up on the concept and like sharing with them what we are doing and why!