8 Tips to Propel Your E-commerce Business Forward with SEO Digital Marketing

There is a popular moral exemplified in the hare and tortoise fable:

Slow and steady wins the race. SEO digital marketing for an e-commerce business isn’t exceptional in most cases.

Customers aren’t always easy to engage. According to experts, the average rate at which carts are abandoned is currently 69.2 percent.

So, it takes commitment, implementation of a variety of effective marketing strategies, and patience to reach your audience, increase traffic to your e-commerce store, and increase sales.

Slamming your audience with aggressive advertorial messages can overwhelm your target buyers, or even worse, irritate and be a huge turn off for them.

Instead, effective SEO digital marketing boils down to reaching your prospects repeatedly over time, create a lasting relationship, and eventually getting them to trust your brand.

Organic search is one of the most valuable sources of traffic for an e-commerce business. However, it’s frequently neglected. Andy Hughes at Caffeinated says “From substandard content to website architecture that lessens search visibility, most online stores make rookie mistakes that end up compromising their search engine ranking for competitive keywords, increased traffic, and attracting new customers.”

Do you want to propel your e-commerce site using proven SEO digital marketing strategies?

In this article, I focus on highly effective SEO strategies that can help you achieve your objectives.

1. Use high-traffic keywords (generic) for product categories

Different product keywords fall into several categories. These are keywords such as type, color or product model, and generic phrases that describe the product. For instance, ‘Men’s football shoes’ is a generic keyword whereas ‘Nike Air Foamposite’ is a specific keyword associated with a specific product.

Consider using the product keywords for the product pages on your website. Then, you can target the generic keywords using the product categories. Thus, before you begin building your e-commerce store, it’s important to create a website architecture that allows you to use generic search phrases as product categories.

Note that the generic keywords are likely to receive a high search volume. Thus, it’s wise to use such phrases as a product keyword as it will funnel the e-commerce store visitors towards the products they need.

For instance, you can optimize a page for keywords like ‘hedge trimmers’ like Reviewlatest does. Then, link this page to products that have been optimized for their specific model name and number.

A major benefit of using your category pages as the funnel is that they will direct all internal searchers towards the products they need. Besides, these pages attract external searchers and help them discover relevant products they might be looking for.

2. Identify and deal with duplicate content issues

Most e-commerce stores have numerous pages. One common problem facing these stores is duplicate content. Product descriptions appear on category pages, product pages, PDFs, archive pages, and more. That makes it difficult for the search engines to detect the original source of the information on your e-commerce store.

Unless Google can identify the page that ‘owns’ each piece of content, the search engine will always struggle to work out where and how to rank your e-commerce store on the search results.

Fortunately, you can easily fix this mistake. First, establish the right source of all pieces of content used across a variety of pages on your site. Then, ensure each page contains original content. Most e-commerce stores tend to copying product descriptions and promotional copies from the product manufacturers and distributors. This results in duplicate content appearing on numerous e-commerce stores.

Keep in mind that original content is important for better search engine ranking. Therefore, take the time to create original, top-quality content for your site. Once you start outranking some e-commerce giants, you will thank yourself for the efforts.

3. Use Long-tail keyword

Research has proved that the top 10,000 key phrases in Google’s index get less than 20 percent off all search traffic. That implies that the long-tail keywords (less searched keywords) receive more than 80 percent of the traffic from search.

Therefore, it’s wise to optimize your e-commerce store pages for long-tail keywords.

4. Use high-traffic, under-utilized keywords

As said earlier, giant online retailers like Amazon often use generic keywords as product categories. If your competitors are still using the exact keywords you’re using, then, outranking them becomes a challenge. Luckily, most e-commerce stores ignore high-traffic generic key phrases, offering you a distinct advantage.

These keywords are often subcategories or product variations that can generate great traffic each month but are too small for giant e-commerce stores to prioritize. That means optimizing your pages for such keywords offers your site the ability to outpace your competitors and probably the giant stores.

5. Make sure that your pages load fast

Page load speed is one of the factors that search engines consider when ranking websites. If your website pages load faster than your competitors, then, you will be rewarded a high rank in the search engines.

Note that optimizing a page load speed is associated with short-term costs. For instance, you will need a professional developer. However, the long-term benefits in terms of SEO and conversion out weight the cost of hiring a professional developer.

6. Double check the e-commerce store’s on-page optimization

Most e-commerce stores aren’t configured for on-page optimization. Thus, configuring your e-commerce platform for on-page SEO will drive your site a notch higher in the search engine rankings. Make sure that your content, title tags, images, and other aspects of on-page SEO are handled excellently.

7. Use social media

Effective social media marketing is all about consistently sharing the right content that is relevant to your audience and engage your customers and prospects always. Avoid spreading yourself thin by using every existing social media platforms. It’s wise to focus on channels that your target audience is using.

8. Don’t ignore email promotions

Design your e-commerce store in such a way that your customers can subscribe for regular updates. This will allow you to send them highly customized regular promotional emails. Remember, your customers are interested in how your product is likely to benefit them. Thus, they will be more interested in email promotions that offer great discounts and other details about products that meet their interests.

Slow and steady will win the race: E-commerce industry is associated with a steep competition but using the right SEO digital marketing strategies in the right way will help you outpace your competitors in the long-run. Using diverse, proven SEO strategies will improve your chances of success.


Catherine Park is a professional Content Writer and a blogger with full of energy and positivism. She is expert in writing exclusive contents on business and technologies that are helpful for large enterprises, SMEs and business startups.

41 replies
  1. gamefly free trial
    gamefly free trial says:

    My partner and I absolutely love your blog and find nearly all of your post’s
    to be precisely what I’m looking for. can you offer guest writers to write content for you personally?
    I wouldn’t mind composing a post or elaborating on a few of the subjects you write related to
    here. Again, awesome weblog!

  2. gamefly free trial
    gamefly free trial says:

    My programmer is trying to persuade me to move to .net
    from PHP. I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using WordPress on a variety
    of websites for about a year and am worried about switching to another platform.
    I have heard very good things about blogengine.net. Is there a way
    I can import all my wordpress content into it? Any help would be really appreciated!

  3. gamefly free trial
    gamefly free trial says:

    Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is important and everything.
    But think about if you added some great visuals or video
    clips to give your posts more, “pop”! Your content is excellent but with pics and videos,
    this site could definitely be one of the best in its niche.
    Good blog!

  4. tinyurl.com
    tinyurl.com says:

    That is very interesting, You are an excessively professional blogger.
    I have joined your rss feed and sit up for in the hunt for extra of your excellent post.
    Additionally, I have shared your web site in my social networks

  5. protosmasher
    protosmasher says:

    I will right away clutch your rss feed as I can’t find your email subscription hyperlink or newsletter service. Do you’ve any? Kindly let me understand so that I could subscribe. Thanks.

  6. vn hax download
    vn hax download says:

    I do like the way you have framed this specific matter plus it really does provide me a lot of fodder for consideration. Nonetheless, from what precisely I have seen, I only trust when the comments pack on that people stay on issue and don’t get started on a tirade of the news of the day. Still, thank you for this excellent point and even though I do not really agree with the idea in totality, I value the point of view.

  7. nonsense diamond download
    nonsense diamond download says:

    Oh my goodness! a tremendous article dude. Thank you Nevertheless I’m experiencing problem with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting equivalent rss downside? Anyone who is aware of kindly respond. Thnkx

  8. xbox one mods free download
    xbox one mods free download says:

    I keep listening to the news update lecture about getting boundless online grant applications so I have been looking around for the top site to get one. Could you tell me please, where could i acquire some?

  9. lumber tycoon 2 scripts
    lumber tycoon 2 scripts says:

    Youre so cool! I dont suppose Ive read something like this before. So good to seek out any individual with some unique ideas on this subject. realy thanks for beginning this up. this web site is one thing that’s wanted on the net, somebody with a bit of originality. useful job for bringing something new to the internet!

  10. Tools for apps
    Tools for apps says:

    I have not checked in here for a while because I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂

  11. open dego file
    open dego file says:

    Nice blog here! Additionally your website rather a lot up fast! What web host are you the use of? Can I get your associate hyperlink to your host? I desire my website loaded up as quickly as yours lol

  12. How does the US Tax system work?
    How does the US Tax system work? says:

    Hey there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone 4. I’m trying to find a theme or plugin that might be able to resolve this problem. If you have any suggestions, please share. Cheers!

  13. skin swapper
    skin swapper says:

    I’ve read several just right stuff here. Certainly value bookmarking for revisiting. I wonder how so much effort you set to create this type of magnificent informative web site.

  14. geometry dash 2.11 download
    geometry dash 2.11 download says:

    I do enjoy the way you have framed this particular problem plus it does indeed offer me personally a lot of fodder for thought. However, because of what I have witnessed, I really trust when the commentary pack on that individuals keep on point and don’t get started on a soap box involving some other news du jour. All the same, thank you for this excellent piece and while I can not concur with it in totality, I regard the viewpoint.

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.