State of SEO: Trends to Watch Out for in 2018

As we’re recapping and wrapping up 2017, over the course of which we’ve witnessed a couple of Google updates including Fred, whose habit of targeting low-quality backlinks, worthless content, and excessive ads caused quite a stir, causing numerous websites to experience a huge drop in traffic, it’s time to hear what SEO luminaries predict for 2018.

Although machine learning and artificial intelligence will undoubtedly continue to shape the future of SEO, there are some other trends that don’t necessarily rely so heavily on sci-fi scenarios but will nevertheless have a powerful impact on SERP. Here’s some food for thought concerning your next year’s SEO strategy.

Know your ROI

Although it has become a standard marketing procedure for driving quality traffic to websites, SEO is still perceived as some kind of ghost-in-the-machine process. Many entrepreneurs still don’t get how it works, let alone how to calculate its ROI. According to Rad Basta, the executive chairman of the Hong Kong SEO agency Elevate Digital, this is the main reason why many business professionals are reluctant to invest in SEO. They turn to PPC instead, as this strategy delivers some quick results, while its ROI can be easily tracked. Easy come, easy go is the best way to describe the effects this short-lived approach has on overall branding efforts. On the other hand, with reliable analytics tools and the right metrics, it’s possible to identify the ROI of your SEO efforts and enjoy their long-term benefits. Hopefully, in 2018, the transparency of SEO ROI will convince business owners that this strategy is worthwhile.

UX will matter even more.

Back in 2016, Google revealed that RankBrain would be one of its three most important ranking factors, alongside links and content. Brian Dean from Backlinko says that this machine learning system, which helps Google rank websites by measuring how users interact with them, will become even bigger in 2018. RankBrain will take its cues from dwell time, which is by the way 3 minutes and 10 seconds for a top 10 result, and CTR. This means that if your content isn’t relevant to the search, and if it doesn’t provide unique value to your target audience, you’re toast. In other words, in 2018, user experience will rule the world of SEO.

The rise of voice search

Hi, Cortana, read me these instructions about how to change a flat tire.

A survey by IT research company Gartner estimates that by 2020, almost 20% of all phone interactions will rely on virtual personal assistants (VPAs). If you think that this prediction is way too much HAL 9000-esque, bear in mind that almost 44% of adults and 50% of teenagers use voice search on a daily basis. Naturally, Google as the most popular search engine has to stay on top of the latest tech trends, so the company tweaks its algorithms to provide the best and most relevant voice search results. Barry Schwartz, CEO of Rusty Brick, is convinced that the internet search giant will give webmasters analytics on voice search queries related to their own content, and offer valuable insight into how to optimize their websites properly, as it promised more than a year ago.

Visually rich content will explode.

Forecasts said that 2017 would be the year of video, and that was true. Although 87% of online marketers use video content, there’s still much room for improvement. Marcus Sheridan of the Sales Lion believes that companies will realize the extent to which video is essential for SEO. More than 500 million hours of video watched every day on YouTube make this platform an indispensable part of every SEO strategy regarding driving more web traffic. The fact that as much as 57% of videos watched during the first quarter of 2017 were played on smartphones indicates how powerful this medium is and how much potential it holds for SEO.

Tap into the power of influencer marketing

Teaming up with a couple of influencers from your niche could skyrocket your traffic, and that’s why guest posting should be one of your top priorities in 2018. Building (and earning) quality backlinks is a surefire way to expand your audience and capitalize on targeted referral traffic. All this, in turn, will generate organic links, thus signaling Google that your content is relevant and valuable. Although Google, according to Gary Illyes, the company’s webmaster trends analyst, doesn’t take social media into account when it comes to ranking, the shareability and popularity of your blog posts do impact your ratings. This provides an enormous potential for attracting links, not to mention how beneficial an association with an influencer will be for the overall visibility of your brand.

The domination of mobile

Mobile data traffic has grown 18-fold over the past few years, and this trend will continue in 2018. Companies who don’t optimize their websites for mobile will be hit by Google’s mobile-first index, which has been announced for 2018. Aleh Barysevich, a social media expert, predicts that only fast and responsive websites which offer search-specific, personalized content will be able to make it through the scrutiny of Google’s algorithms and reach the top of SERP. Using conversational keywords will boost your rankings, as search engines will be able to pick up strong signals sent by mobile voice assistants.
The evolution of the SEO landscape in 2018 won’t feature too many earth-shattering events. Instead, it will follow the existing course and fine-tune popular digital marketing trends.



oscarOscar Waterworth is content marketing and link building professional, a writer and one of the editors at Bizzmarkblog. I have been building links and writing content for the past 3 years.

89 replies
  1. Robbie Wendelin
    Robbie Wendelin says:

    Wow! This blog looks exactly like my old one!It’s on a entirely different subject but it has prettymuch the same layout and design. Wonderful choice of colors!

  2. g
    g says:

    Hello all, here every one is sharing such knowledge,
    so it’s good to read this blog, and I used to pay a quick
    visit this web site all the time.

  3. minecraft download
    minecraft download says:

    Exceptional post however , I was wanting to know if you could write a litte
    more on this subject? I’d be very thankful if you could elaborate a little bit more.

    Thank you!

  4. g
    g says:

    Hi! Do you use Twitter? I’d like to follow you if that would
    be okay. I’m absolutely enjoying your blog and look forward to new updates.

  5. g
    g says:

    We absolutely love your blog and find many of your post’s to be
    what precisely I’m looking for. Do you offer
    guest writers to write content available for you?
    I wouldn’t mind composing a post or elaborating on a few of the subjects you write concerning here.
    Again, awesome website!

  6. g
    g says:

    Great post however , I was wanting to know if you could write a litte more on this subject?
    I’d be very grateful if you could elaborate a little bit more.

    Kudos!

  7. minecraft free download
    minecraft free download says:

    Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Regardless, just wanted to say
    fantastic blog!

  8. gamefly free trial
    gamefly free trial says:

    Your style is so unique compared to other people I have read stuff from.
    Thank you for posting when you’ve got the opportunity, Guess I’ll
    just bookmark this web site.

  9. gamefly free trial
    gamefly free trial says:

    Just wish to say your article is as astonishing.
    The clarity on your publish is just excellent and that i could suppose you’re knowledgeable in this subject.
    Well together with your permission allow me to snatch your feed to keep up to date with forthcoming
    post. Thank you 1,000,000 and please carry on the enjoyable work.

  10. gamefly free trial
    gamefly free trial says:

    whoah this blog is fantastic i love studying your articles.
    Stay up the great work! You know, lots of individuals are hunting around for this info, you can aid them greatly.

  11. gamefly free trial
    gamefly free trial says:

    Normally I do not learn article on blogs, however I wish to say that this write-up very pressured me to check out and do it!
    Your writing style has been surprised me. Thanks, quite great article.

  12. gamefly free trial
    gamefly free trial says:

    What i don’t realize is in reality how you are no longer
    actually a lot more well-appreciated than you may be right now.
    You’re very intelligent. You recognize thus significantly with regards to this topic,
    made me in my view consider it from so many numerous angles.

    Its like men and women are not interested except it is
    one thing to do with Woman gaga! Your personal stuffs outstanding.
    At all times maintain it up!

  13. gamefly free trial
    gamefly free trial says:

    Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I may return yet again since i have book marked it.
    Money and freedom is the best way to change, may you be rich and continue to help other people.

  14. Jeramy Holts
    Jeramy Holts says:

    6/7/2019 @ 5:44:11 PM In my view, coronationim.com does a great job of handling issues of this sort. Even if sometimes intentionally polemic, the posts are in the main well researched and challenging.

  15. quest bars cheap
    quest bars cheap says:

    I am curious to find out what blog system you’re utilizing?
    I’m having some minor security problems with my latest website
    and I’d like to find something more secure. Do you have any solutions?

  16. quest bars
    quest bars says:

    Hey! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good results. If you know of any please share.
    Thank you!

  17. redline v3.0
    redline v3.0 says:

    I wanted to draft you the bit of remark just to give many thanks the moment again for all the striking methods you’ve contributed on this website. This has been really pretty open-handed with people like you to make unreservedly just what a number of us could have sold for an electronic book to generate some cash for themselves, precisely seeing that you might have tried it if you ever wanted. Those good ideas also worked to be a fantastic way to be aware that some people have a similar interest like my very own to find out very much more when considering this matter. I am certain there are many more fun times up front for many who take a look at your blog.

  18. nonsense diamond 1.9
    nonsense diamond 1.9 says:

    Great – I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your customer to communicate. Nice task..

  19. vantage mod tool
    vantage mod tool says:

    I think this is one of the most important info for me. And i’m glad reading your article. But should remark on some general things, The web site style is wonderful, the articles is really nice : D. Good job, cheers

  20. quest bars cheap
    quest bars cheap says:

    Great website you have here but I was curious about if
    you knew of any user discussion forums that cover the same topics talked about in this article?

    I’d really like to be a part of group where I can get feedback
    from other knowledgeable people that share the
    same interest. If you have any suggestions, please let me know.
    Many thanks!

  21. redboy download
    redboy download says:

    After study a few of the weblog posts in your web site now, and I actually like your approach of blogging. I bookmarked it to my bookmark web site record and will be checking back soon. Pls take a look at my site as nicely and let me know what you think.

  22. Tools for apps
    Tools for apps says:

    Can I just say what a aid to find somebody who truly knows what theyre speaking about on the internet. You positively know how you can deliver a difficulty to light and make it important. More people need to learn this and understand this aspect of the story. I cant imagine youre no more widespread because you positively have the gift.

    http://flisoft.us/37795/files/how-to-get-rare-fortnite-skins-for-free-fortnite-skin-changer/ fortnite skin changer .zip download

  23. open dego file
    open dego file says:

    Just about all of what you say happens to be supprisingly appropriate and it makes me wonder why I hadn’t looked at this in this light before. This particular piece truly did turn the light on for me personally as far as this specific subject matter goes. Nevertheless there is just one factor I am not necessarily too comfortable with and whilst I attempt to reconcile that with the main theme of your position, let me observe exactly what the rest of your visitors have to say.Nicely done.

  24. Ask Question
    Ask Question says:

    I think this is one of the most vital information for me. And i’m glad reading your article. But wanna remark on few general things, The web site style is wonderful, the articles is really nice : D. Good job, cheers

  25. badoo superpowers free
    badoo superpowers free says:

    I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Exceptional work!

  26. fortnite mods
    fortnite mods says:

    Amazing blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any suggestions? Thanks a lot!

  27. ispoofer license key
    ispoofer license key says:

    whoah this blog is magnificent i love studying your posts. Keep up the great work! You know, many individuals are searching round for this information, you could aid them greatly.

  28. synapse x cracked
    synapse x cracked says:

    Thanks for another excellent article. Where else could anybody get that kind of information in such an ideal way of writing? I have a presentation next week, and I am on the look for such information.

  29. roblox jailbreak script
    roblox jailbreak script says:

    Hey I am so excited I found your blog page, I really found you by error, while I was browsing on Aol for something else, Anyways I am here now and would just like to say kudos for a fantastic post and a all round enjoyable blog (I also love the theme/design), I don’t have time to read it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome work.

  30. cbserver
    cbserver says:

    Thanks for the good writeup. It actually was once a leisure account it. Glance complex to far brought agreeable from you! By the way, how could we communicate?

  31. fortnite cheats
    fortnite cheats says:

    I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  32. nonsense diamond
    nonsense diamond says:

    Hello! This is kind of off topic but I need some advice from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions? With thanks

  33. vn hax
    vn hax says:

    Wow! This can be one particular of the most useful blogs We’ve ever arrive across on this subject. Actually Wonderful. I’m also an expert in this topic therefore I can understand your effort.

  34. cyberhackid
    cyberhackid says:

    Excellent post. I was checking constantly this blog and I’m impressed! Very helpful information particularly the last part 🙂 I care for such information a lot. I was looking for this certain info for a long time. Thank you and best of luck.

  35. phantom forces hack
    phantom forces hack says:

    I like the helpful info you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite sure I’ll learn lots of new stuff right here! Best of luck for the next!

  36. open dego
    open dego says:

    Simply wish to say your article is as surprising. The clearness in your post is just great and i could assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the enjoyable work.

  37. erdas foundation 2015
    erdas foundation 2015 says:

    I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite certain I will learn many new stuff right here! Best of luck for the next!

  38. plenty of fish dating site
    plenty of fish dating site says:

    Howdy excellent blog! Does running a blog similar to this require
    a great deal of work? I have absolutely no understanding of coding however I had been hoping to start my own blog in the near future.
    Anyhow, should you have any recommendations or tips for new blog owners please share.
    I understand this is off topic however I simply needed to ask.
    Kudos!

  39. how to get help in windows 10
    how to get help in windows 10 says:

    Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site?
    My blog site is in the exact same area of interest as
    yours and my users would certainly benefit from a lot of the
    information you present here. Please let me know if this okay
    with you. Cheers!

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.