The Ten Most Common Search Engine Optimization Issues that SEO Experts See

Today, companies can’t ignore the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and business-to-business concentrated companies, search engine optimization has been shown to produce positive results.

Developing a technically sound site is still among the most crucial facets of a search engine optimization technique and on-page aspects are considered among the greatest elements when figuring out online search engine positions according to MOZ. As search engine optimization professionals and entrepreneurs today develop more approaches to take advantage of online opportunities, search engine updates like Panda, Penguin and Hummingbird have actually made quality material necessary as opposed to permitting some quick SEO techniques to keep working. However, even with the implementation of Panda and Penguin, the effectiveness of good search engine optimization has actually not been reduced. These ten important search engine optimization problems are seen often by industry experts and marketing professionals today. Here are ways to repair them:

Page titles (title meta tags)

Title tags are the most vital elements of on-page search engine optimization, both due to the fact that of their capability to communicate information to search engines but also due to the fact that they are exactly what search engine users will view in the results search engines provide. By making use of a generic title tag, such as the name of the business, businesses are enabling an opportunity to pass along relevant details to search engines to pass by. Title tags must consist of keywords that businesses are intending to show up in search results for. When users move from the homepage to pages further down in the site, title tags should change to the subject of each page, co-ordinating with keywords used in the URL and the page content.

Absence of high quality content

An issue a lot of businesses come across is the absence of higher quality content in pages delivered to users. Google’s Panda and Penguin algorithm updates were each about making higher quality content worthwhile, and removing low-quality pages in search results. Google continuously mentions that the very top means to enhance search engine results page positions is to produce unqiue, interesting and useful content. Google has also mentioned that websites that are smaller can rank above bigger, higher financed web sites if the smaller sized site has content that is of higher quality.

Copied content

Copied content is, simply put, content that is on one or more websites anywhere on the World-Wide Web. This can be on the website yo uown or content that appears on other sites on the web. While copied page content generally will not decrease rankings for a company, the page with copied content will rank lower in favor of the original material. This happens because search engines do not view duplicate content as increasing value for a site visitor. Simply put, the original source of the content gets the acknowledgement while sites that duplicate the content do not.

Businesses should work to develop great content for its websites. For businesses that sell goods this implies rewriting the descriptions of products to distinguish itself from other internet sites that offer the same items. For other companies that accummulates content for customers or potential customers, they can reword the material with different points and knowledge to make it distinct.

Numerous home page variations

Numerous websites have several URLs that end up at the exact same homepage. For example, some homepages can be discovered using,,, and numerous other variations, which develops duplicated pages for search engines. Online search engines will eventually pick one variation to index, but individuals can link to multiple variations of your page dividing the value of your off-site links. When both HTTP and HTTPS versions of the website are permitted to co-exist, another variation of this search engine optimization issue can take place.

The answer is to build 301 redirects from each of the versions to one, streamlined perfect variation – usually Developing 301 redirects will also strengthen link integrity so it is not spread out in between many variations of the homepage. Canonical tags can likewise be utilized to notify the search engines which page is the favored domain.

URL structure with inadequate keywords

The usage of keywords in URLs is among the many elements search engines utilize to examine and decide upon a page’s content to help in ranking better in search engines. An internet site’s URL framework ought to be developed to benefit from keywords due to the ability to assist search engines resolve relevancy even as vistors drill-down into the website. By associating a page’s keyword focus to the URL, it offers a more powerful signal to search engines about the main topic of the page which will help improve rankings.

The absence of geo-specific pages

Although the production of dedicated geo-targeted landing pages ought to be the base of any local search engine optimization approach, and the absence of location specific landing pages is among the issues found quite often today. Companies that produce individual pages for each unqiue location can be more effective to leverage location specific search engine optimization, which is probably the most reliable method to transform internet searchers into new clients. Due to the fact that a big portion of mobile searchers are for location specific material, local search engine optimization is likewise directly tied to mobile searches.

Another typical problem that causes location pages to not be found is due to site structure. Search engine can not enter in zip codes to discover locations to index; for that reason businesses should ensute to include an “our locations” page that connects to each unique web page. Without an “our locations” page, or something comparable to it on your site, search engines will not be able to index the location specific pages, resulting in them not being found in local search results.

Sitemaps that are incorrectly setup

Sitemaps are one of the many basic methods for businesses to inform search engines about the location of content in the website, where the content is and inform search engines when there are any modifications done to the web page or website. Sitemaps are vital for every site because they can assist search engines in indexing your site and they should be updated regularly. Another important factor is to make sure that your sitemaps don’t include any errors. You can check for errors using Google Webmaster tools and fix them as soon as possible.

Using JavaScript to show content on a page

Websites with lots of movement (remember the old Flash based sites?) may lure users aesthetically, but in regards to ranking in search engines, fancy doesn’t count and can hurt rankings. Content that is JavaScript dependent to display on the page cannot be indexed by search engines, this means that any keywords or content that are placed into the JavaScript code should be duplicated somewhere else on all pages to make sure that search engines can index the content.

Navigation (Menus) built with Javascript

Search engines have difficulty connecting with web pages built with JavaScript in comparison to the way a human visitor can. As a result, web pages that utilize navigation (menus) built with JavaScript without an HTML alternative could not be able to be indexed by search engines in any way, which could result in the site not ranking.

Businesses that wish to use a navigation system built with JavaScript should likewise ensure to have non-JavaScript menu links in other places on the page. These HTML links, which may be as basic as links in the footer or even a sitemap, can enable search engines to index further into the site than if they weren’t provided.

Incorrect 301 redirects

301 redirects allow companies to immediately move searchers, and search engine robots, from an old or unused URL to a more up-to-date or existing one. Anytime a redirect is necessary you need to think about the 301 permanent redirect your very first choice. If they are not setup correctly, redirects can trigger issues. Requiring several redirects, requiring more than one “jump” or “hop”, can indicate to search engines that there is a mistake in the coding or design of the site and needs to be steered clear of. Also, redirects can become a loop if done improperly, leading search engine robots, and users to a page that doesn’t exist.

What should you do for your business?

Good SEO technique begins with the design of a great website. Our web design team at Hurricane Web Design ( can help you. By avoiding these ten leading mistakes viewed by SEO professionals at this time, companies and web designers can successfully boost other search engine optimization endeavours which will result in ranking better. If your site is not structured properly, other search engine optimization methods such as social media marketing, building backlinks and the production of high quality content, won’t work as well and might impede your search engine optimization objectives.

18 replies
  1. Ted Carmley
    Ted Carmley says:

    All those who have graduated from a movie reports school enter the dreamy field with sufficient awarenessabout film and video output. The only hardship or challenge they encounter is non-availability of money.The entry of electronic products has spawned new possibilities for filmand online video manufacturing. The old style of Hollywood-dependent movie production has been displaced by new solutions of generation.There are a plethora of possibilities for significant-minded individuals who know what they are speaking about.Funding has come to be a perennial problem in the film market.Bankers are commonly at loggerheads with producers. But, presently, the pattern hasundergone sea-alter.There are a variety of film examine packages. Nearly 600 schools and universities in the US carry out classes for film production. School of Cinema and Tv is the oldest film institute affiliatedto the College of Southern California. Almost 50 percent of the sixteen,500 students ofthis college are enrolled for atleast one cinema or Television set course.These universities have a function to conduct.They have to prepare the learners to experience the worrieswhen they enter the field of entertainment. As for every the web-siteof just one college, a diploma or diploma attained after a demanding training course isnot only an occupational or specialist degree.The plan of research ought to qualify a pupil for a variety of vocationalopportunities. An particular person ought to be in a situation to make use of his information in a imaginativeor functional capacity so as to exercising his judgment and initiative which are developed by a university study course in movie experiments.Film training course does not underline the relevance of one particular major component.They will not take into consideration that funds is the significant pressure connected tofilm and online video production. Bulk of the undergraduate programsdoes not shell out significantly interest to movie budgeting.The topics concerning the Cost Reports and Business enterprise Ideas are sidelined and sidetracked or atleastthese headlines really don’t obtain nay priority in the study course curriculum.Far better utilization is noticeable only in Master’s plan. The motive for thisvacuum is that the tutorial stream originates fromHollywood manufacturing groups. The affect wielded by guilds and unions is liable for the closely-guarded confidentiality of the creation circles.100 secrecy is nonetheless practiced in film circles. Inspite of this condition, there is a developing clamorto know much more about financing and budgeting in film generation.The impending batches of producers and directors are fascinated in starting off their possess initiatives, arranging cash, budgeting and reporting of complete expenditure associated.They count on Web for even further transactions.A film institute graduate, if he possessesa full grasp of the study course material, in addition to movie budgeting, price tag reporting and enterprise options, is far absent from most of the others.Most of the college students, today, are anxious about moviebudgeting, charge profiles, cost account,undertaking spectrum, etcetera… They show an growing curiosity in thisplan calculus only to increase their standing as filmmakers.The considerable software of electronic infrastructure has originated a new vistaof film production, which, in spite of getting significantly less costly than the regular Hollywood-sample film productions, are unable to be regarded to be economical in quantum.It calls for large funding.Graduates of film programs who realize the basics of expenditure connected to movie and video clip manufacturing will recognize thatthey can take far more accountability in their tasks. Their success charge will be muchmore and the graph will demonstrate an upward development review tothe training course-mates and colleagues thanks to their involvement in expenditurecalculations.

  2. gamefly free trial
    gamefly free trial says:

    I’m really loving the theme/design of your weblog.
    Do you ever run into any browser compatibility problems?
    A few of my blog visitors have complained about my site not operating correctly in Explorer but looks
    great in Safari. Do you have any suggestions to help fix this problem?

  3. gamefly free trial
    gamefly free trial says:

    Hey There. I discovered your weblog the use of msn. This is a very well written article.

    I will be sure to bookmark it and come back to learn more of your useful
    info. Thanks for the post. I’ll certainly comeback.

  4. gamefly free trial
    gamefly free trial says:

    I believe this is among the so much important info
    for me. And i’m satisfied reading your article.
    However want to statement on some general issues, The site style is perfect,
    the articles is in point of fact nice : D.
    Good process, cheers

  5. gamefly free trial
    gamefly free trial says:

    Very nice post. I just stumbled upon your blog and wanted to
    say that I’ve really enjoyed surfing around your blog posts.
    In any case I’ll be subscribing to your feed and I hope
    you write again very soon!

  6. gamefly free trial 2019 coupon
    gamefly free trial 2019 coupon says:

    Magnificent beat ! I would like to apprentice while you amend your web site,
    how could i subscribe for a blog web site? The account aided me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided bright clear idea

  7. quest bars cheap
    quest bars cheap says:

    Hi! I just wanted to ask if you ever have any trouble
    with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no backup.

    Do you have any methods to prevent hackers?

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.