A Guide to Creating Compelling and Engaging Social Media Posts


Having a healthy social media presence is a must-have for most, if not all, businesses in the digital age because social media usage is still at a constant rise—with 8 out of 10 internet users logging in to Facebook and other social media sites for an average of 2 hours per day.

Ideally, you’d want to reach and connect to most of your target audience or the people who have a higher chance of liking your brand and becoming potential customers. However, even that is hard enough in this age when almost every brand is promoting on Facebook.

Although gaining exposure has become a monumental task, it’s still possible to pull off. You just need to have a clear goal, a creative strategy, and creative content that is not only informative but also entertaining and compelling enough to get noticed. Otherwise, you’ll just be another generic post to be ignored in the user’s news feed.

But don’t fret. With the right strategies, you can create social media posts that will get noticed by the right audience, and therefore, gain you precious new customers.

How to Get Your Brand Noticed on Social Media

Before you go all in, take a few minutes to read these tips and best practices for building a successful social media presence in 2018.

Pick your cup of tea.

While it’s tempting to stay active on all top social media platforms, the drawback is that you won’t be able to engage your target audience on ALL of them fully. It’s okay to create accounts on multiple platforms, but you’re better off focusing on one.

So if you’re a lifestyle brand, for example, you can use Instagram as your main platform for engaging with your audience and do minor updates on Facebook and Twitter.

Bake information into bite-sized goodies.

People on the go love snacks. If you’re giving them full-course meals of text, chances are they’ll skip over your content to find something more interesting.

When posting on social media, bake your posts into manageable chunks or better yet, add relevant and compelling images and visuals to make your brand more attractive and memorable.

Bonus: Here’s a cheat sheet to help you find the right image sizes for every social media platform.

Aim to educate, not advertise.

While you can use social media to promote your products to a wider audience, it’s still a platform for two-way conversation. Invite your audiences to share their thoughts to not only get valuable feedback but also make your brand more relatable.

Conclusion

Social media may be oversaturated at present, but with the right strategies, you can create inspiring and engaging posts that give your brand the attention it deserves.

Check out the infographic below for more tips and best practices on posting on the top social networks.


As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.

108 replies
  1. internet plans
    internet plans says:

    I am not sure where you are getting your information,
    but great topic. I needs to spend some time learning more or understanding more.
    Thanks for magnificent info I was looking for this info for my mission.

  2. internet service provider
    internet service provider says:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You obviously know what youre talking about,
    why throw away your intelligence on just posting videos to your
    blog when you could be giving us something informative to read?

  3. Kelvin
    Kelvin says:

    I have been exploring for a bit for any high-quality articles
    or weblog posts in this kind of space . Exploring in Yahoo I at last stumbled
    upon this website. Studying this info So i am glad to show that
    I have an incredibly good uncanny feeling I discovered just what I needed.
    I such a lot certainly will make certain to don?t forget
    this web site and provides it a glance regularly.

  4. this
    this says:

    Wonderful article! That is the type of information that are meant to be
    shared around the net. Disgrace on Google for not positioning
    this publish higher! Come on over and talk over with my web site .
    Thanks =)

  5. read this post here
    read this post here says:

    Hello would you mind letting me know which webhost you’re
    working with? I’ve loaded your blog in 3 completely different
    web browsers and I must say this blog loads
    a lot faster then most. Can you suggest a good hosting provider at a honest price?
    Kudos, I appreciate it!

  6. bppipeline.com
    bppipeline.com says:

    Excellent blog right here! Additionally your website a lot up fast!

    What host are you the use of? Can I am getting your associate
    hyperlink in your host? I wish my website loaded up as fast as yours lol

  7. like this
    like this says:

    It’s a shame you don’t have a donate button! I’d certainly donate to this outstanding blog!
    I guess for now i’ll settle for bookmarking and adding your RSS
    feed to my Google account. I look forward to brand new updates and
    will talk about this site with my Facebook group.
    Talk soon!

  8. detox drinks
    detox drinks says:

    Howdy! This blog post could not be written much better!
    Reading through this article reminds me of my previous roommate!

    He always kept preaching about this. I will forward this information to him.
    Pretty sure he will have a good read. Thank you for sharing!

  9. Go Here
    Go Here says:

    Hi there, I discovered your website by way of Google while
    looking for a comparable subject, your website got here up,
    it seems good. I have bookmarked it in my google bookmarks.

    Hi there, simply changed into alert to your weblog through
    Google, and found that it is truly informative. I am gonna be careful for brussels.
    I’ll be grateful should you continue this in future. Lots of folks will
    be benefited from your writing. Cheers!

  10. check that
    check that says:

    Please let me know if you’re looking for a article writer for your site.
    You have some really great posts and I believe I would be a good asset.

    If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a
    link back to mine. Please shoot me an e-mail if interested.
    Regards!

  11. Online Shopping Deals
    Online Shopping Deals says:

    Howdy! This blog post could not be written much better!
    Reading through this post reminds me of my previous roommate!
    He continually kept preaching about this.

    I most certainly will send this article to him. Pretty sure he’s going to have a good read.

    I appreciate you for sharing!

  12. Professional Shopping Bloggers
    Professional Shopping Bloggers says:

    I am extremely impressed with your writing
    skills and also with the layout on your weblog. Is this a paid theme or did you customize
    it yourself? Either way keep up the excellent quality writing, it is rare to
    see a great blog like this one nowadays.

  13. minecraft
    minecraft says:

    I am not sure where you’re getting your info, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for excellent info I was looking for this info for my mission.

  14. tigrone
    tigrone says:

    I am really loving the theme/design of your web site.
    Do you ever run into any browser compatibility issues?
    A handful of my blog readers have complained about
    my site not working correctly in Explorer but looks great in Opera.
    Do you have any advice to help fix this issue?

  15. conquerableness
    conquerableness says:

    I’ve been surfing online greater than 3 hours nowadays,
    yet I by no means found any fascinating article like yours.
    It is beautiful value enough for me. In my opinion, if all web owners and bloggers made just right content material as you did,
    the internet shall be a lot more helpful than ever before.

  16. Pearline
    Pearline says:

    I’m really impressed with your writing skills as well
    as with the layout on your blog. Is this a paid theme or did
    you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one
    these days.

  17. agen sbobet
    agen sbobet says:

    Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.

    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  18. judi bola
    judi bola says:

    Hello! I just wanted to ask if you ever have
    any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of
    hard work due to no data backup. Do you have any solutions to stop hackers?

  19. Hair removal Grapevine TX
    Hair removal Grapevine TX says:

    Thanks for a marvelous posting! I truly enjoyed reading it, you will be a great author.I
    will ensure that I bookmark your blog and may come back later in life.

    I want to encourage you continue your great job, have a nice
    morning!

  20. website
    website says:

    After looking at a handful of the articles on your website, I truly appreciate your technique of writing
    a blog. I book-marked it to my bookmark site list and
    will be checking back in the near future. Take a look at
    my website too and let me know what you think.

  21. Quickquid loans
    Quickquid loans says:

    Every weekend i used to pay a visit this web site, for the reason that i
    want enjoyment, since this this site conations genuinely nice funny information too.

  22. quickquid number
    quickquid number says:

    Hello this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code
    with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience.
    Any help would be enormously appreciated!

  23. Astoria Safety
    Astoria Safety says:

    Thank you for another informative site. Where else could I am getting
    that kind of info written in such an ideal approach?
    I have a venture that I’m just now working on, and I’ve been at the glance out for such info.

  24. quickquid credit check
    quickquid credit check says:

    Greetings, I do believe your site may be having browser compatibility
    problems. Whenever I take a look at your web site in Safari, it looks fine however, if opening in I.E., it has some overlapping issues.
    I simply wanted to give you a quick heads up! Aside from that,
    excellent site!

  25. Tekhattan
    Tekhattan says:

    I have been browsing online more than 4 hours today, yet I never found any interesting article
    like yours. It’s pretty worth enough for me.
    In my view, if all site owners and bloggers made good content
    as you did, the net will be a lot more useful than ever before.

  26. Dannie Giles
    Dannie Giles says:

    Money For College Scholarships for Minorities… […]right here are a few url links to sites I always connect to for the fact we feel they’re well worth browsing[…]…

  27. Tekhattan
    Tekhattan says:

    Good day! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  28. Remap tuning ecu
    Remap tuning ecu says:

    You really make it seem so easy with your presentation but I find this topic to be actually something that I
    think I would never understand. It seems too complicated and extremely broad for me.
    I’m looking forward for your next post, I will try to get the hang of it!

  29. Remap tuning ecu
    Remap tuning ecu says:

    Thank you for some other great post. The place else may just anyone get that type of information in such an ideal
    means of writing? I’ve a presentation next week, and I am at the search
    for such information.

  30. Lori
    Lori says:

    Having read this I thought it was really informative.

    I appreciate you spending some time and energy to put
    this content together. I once again find myself spending a
    significant amount of time both reading and commenting. But so what, it was still
    worthwhile!

  31. Alexander
    Alexander says:

    Aw, this was an incredibly good post. Finding the time and actual effort to
    make a good article… but what can I say… I procrastinate a lot and don’t seem to get nearly anything done.

  32. minecraft download pc
    minecraft download pc says:

    We’re a group of volunteers and starting a new scheme in our community.
    Your website provided us with valuable info to work on. You’ve done an impressive job and our whole community will be thankful to you.

  33. binary signals
    binary signals says:

    Ahaa, its good discussion concerning this article at this place at this
    web site, I have read all that, so at this time me also commenting at this place.

  34. free signals
    free signals says:

    I’ll immediately clutch your rss feed as I can not
    in finding your email subscription hyperlink or newsletter service.
    Do you have any? Kindly allow me know so that I could subscribe.
    Thanks.

  35. binary options signals
    binary options signals says:

    You’re so cool! I do not think I’ve read through something like this before.
    So good to discover somebody with a few original
    thoughts on this subject. Seriously.. thank you for starting
    this up. This web site is something that is required on the internet,
    someone with a bit of originality!

  36. Home Improvement Idea
    Home Improvement Idea says:

    First of all I want to say fantastic blog! I had a quick question that I’d like to ask if you do not
    mind. I was interested to find out how you center yourself and clear your thoughts
    before writing. I have had a difficult time clearing my thoughts in getting my ideas out.
    I do take pleasure in writing however it just seems like the first 10 to 15 minutes
    are usually lost simply just trying to figure out how to begin. Any suggestions
    or hints? Thank you!

  37. how to get help in windows 10
    how to get help in windows 10 says:

    Hi there! This is my first visit to your blog!
    We are a group of volunteers and starting a new
    project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

  38. AutoLike
    AutoLike says:

    Increase Likes, Working Auto Liker, Auto Liker, Autolike, autolike, auto liker, Autoliker, Status Auto Liker, auto like, Photo Auto Liker, Autoliker, Autolike International, Photo Liker, autoliker, Auto Like, ZFN Liker, Status Liker

  39. gamefly free trial
    gamefly free trial says:

    Awesome site you have here but I was curious about if you knew of any forums that cover the same topics discussed in this article?
    I’d really like to be a part of online community where I can get comments from other knowledgeable people that share the same interest.

    If you have any suggestions, please let me know. Thank you!

  40. agen bola Terpercaya 24 jam
    agen bola Terpercaya 24 jam says:

    Greetings! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha
    plugin for my comment form? I’m using the
    same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

  41. gamefly free trial
    gamefly free trial says:

    Greetings, There’s no doubt that your site might be having internet browser compatibility
    problems. When I take a look at your site in Safari,
    it looks fine however when opening in Internet Explorer, it has some overlapping issues.
    I simply wanted to give you a quick heads up! Apart from that, fantastic site!

  42. gamefly free trial
    gamefly free trial says:

    Hi! Do you know if they make any plugins to assist with SEO?

    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing
    very good success. If you know of any please share. Thank you!

  43. gamefly free trial
    gamefly free trial says:

    Undeniably believe that which you stated. Your favorite
    justification seemed to be on the web the simplest thing to
    be aware of. I say to you, I definitely get irked while people think about worries that
    they just don’t know about. You managed to hit the nail upon the top and also
    defined out the whole thing without having side-effects , people
    could take a signal. Will likely be back to get more.
    Thanks

  44. gamefly free trial
    gamefly free trial says:

    First of all I would like to say fantastic blog!
    I had a quick question that I’d like to ask if you don’t mind.
    I was curious to find out how you center yourself and clear your mind
    prior to writing. I have had a difficult time clearing my mind in getting my thoughts out.
    I do take pleasure in writing however it just seems like the first 10 to 15 minutes are generally lost simply
    just trying to figure out how to begin. Any recommendations
    or hints? Thank you!

  45. Agen Sbobet
    Agen Sbobet says:

    Good post but I was wanting to know if you could write a
    litte more on this topic? I’d be very thankful if you could elaborate a little bit more.
    Bless you!

  46. quest bars
    quest bars says:

    Undeniably believe that which you stated.
    Your favourite reason seemed to be on the web the simplest factor to take into account
    of. I say to you, I definitely get annoyed while people think about issues that they plainly don’t understand about.
    You controlled to hit the nail upon the highest as neatly as outlined out the entire thing with no need side effect , folks can take a signal.
    Will probably be again to get more. Thank you

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.