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Tips for Making More Interesting Blog Content

One of the most significant problems with the idea of creating compelling blog content is staying fresh, relevant and interesting over a long period of time. The problem with this lies in the fact that every niche has a relatively limited number of topics that you can get into before your content become, well, repetitive. Nonetheless, there are so many different angles, voices and narrative techniques for you to discover. With that in mind, these several tips might be something that every single content creator might end up needing at one point.

1. Try storytelling

The first thing you might want to try out is a tad different approach from the way you usually write. For instance, instead of just going with a regular, run-of-the-mill narrative, why not start with a problem and hint on the solution (foreshadow) in order to keep your audience tuned in? This is just one of many narrative techniques that writers are using to keep their readers interested, even prevent them from skimming. Aside from this, you can also try to write in the first person, make underdog success stories and even resort to many other, similar storytelling techniques. It all depends on your audience, your preferences, and your writing prowess.

2. Invest a fair amount of research

Numbers change, and just because you’ve unveiled an important industry-related metric a year ago, it doesn’t mean that it still holds up. In fact, even if nothing’s changed in the industry (which is highly unlikely), the chances are that your readers might be turned away by the fact that the content that they’re reading is not from 2018. Therefore, you should regularly revamp and edit old content, even make a comparison as to how numbers hold up over the course of several years.

Furthermore, you need to look for credible sources, which is why it’s wise to look for government organizations or prestigious institutes. Just because you’re not the original researcher, people will still hold you responsible if you’re the one that they got that information from. For those who are doing a lot of research in their creative work, a dual-monitor setup might be particularly useful, since you can write and fact-check without having to switch between tabs or windows. This is also why your creative work might benefit from an additional Samsung monitor.

3. Don’t be obsessed with word count

As of late, there’s a statistic that blog posts that average more than 3,000+ words tend to do much better than shorter posts. This makes some bloggers try so hard to get past this threshold that they quickly go off topic, and it even makes them feel compelled to resort to fluff text as much as they can.

Sure, a quality 3,000+ words long post may be more efficient than a quality, under 1,000 words post, however, keep in mind that this only happens in a scenario where both of these articles are of the same or similar quality. Sacrificing your post’s quality for a slight algorithm-favoritism (potential favoritism at best) is never a good idea.

Besides, three 1,000-word posts can be stretched over two or three weeks, while publishing a single 3,000-word article per month won’t be deemed nearly as appropriate. Keep in mind that this is usually the same amount of work that we’re talking about.

4. Don’t stick to text

Previously, we talked about words and word count, however, if you aren’t that keen on writing, keep in mind that there’s no reason why you should stick to it in the first place. A video, a podcast episode or an infographic are just as informative and can be far more entertaining than their textual counterpart. Besides, keeping your content diverse may help you attract more audience, while at the same time making your job much more interesting. Remember, once you stop being passionate about what you do, the quality of your work will inevitably start declining. Keeping your content diverse is one of the ways to keep things spicy and exciting enough.

The problem with this particular idea lies in the fact that different formats may require some specific knowledge that you currently don’t possess, or they might even need some specialized equipment. This means that you would either need to enroll in a course and get some shopping done or that you will have to team up with someone from this branch and start outsourcing/collaborating.

Conclusion

The best thing about the above-listed four ideas is the fact that they’re not exhaustible. There are always new narrative techniques to discover, new content formats to explore and old content to revamp. In other words, for those who are serious about keeping their blog content fresh and exciting, there’s no excuse for failing to do so. Especially now that you know better.


Dan Radak is a marketing professional with eleven years of experience. He is currently working with many companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

3 Actionable Techniques You Can Use Right Now to Attract Search Engine Traffic

Previously, ‘falling behind’ had a different definition. Now; however, it means not ranking high on Google. You know how they say, ‘the best place to hide a dead body is page 2 of Google search’. In a rush of technologically evolving businesses, it has become one of the key concerns for the tech-savvy.

The goal is to gain more and more organic traffic from search results on the search engines. Organic traffic not only means more business in terms of sales but also it makes your website more attractive to advertisers because only an interested prospective customer would land on the website.

Traditionally people would buy traffic (PPC), but there are several downsides to that when compared to organic traffic. Although reaching the ideal level of organic traffic might cost you a bit in the beginning, in terms of hiring SEO experts and investing in SEO tools, it is a sustainable approach. This is because on the other hand; you needed to keep paying for traffic using PPC techniques.

Similarly, organic results have high click-through rates compared to PPC advertisements. This is because users doubt the credibility of advertisements and have more trust in organic results.

A few years back, I came across a small business owner who almost shut his business website down because he was not generating any leads online. Upon investigating further, he told that he had constantly been posting products on his website but never got traffic.

Conducting some research, I found out his poorly maintained website was the reason. He had no idea what search engine optimization was. I gave him a few SEO tips which made him realize he was at fault.

If you have read this far, it means you have a reasonable knowledge of SEO already. I know you are not here for basic SEO tips, which is why we shall discuss some more advanced tips that can help you proceed in your organic traffic game.

1. Broken Link Building

You must know that backlinks play a great role in the ranking of a webpage. In other words, more and more domains linking to your page means higher rankings on the search engine for your page.

So, what is a broken link?

Also referred to as a Dead Link, a broken link refers to a link on a page that does not work. Either the link does not exist anymore for some reason, or it is an improper (improperly inserted) link.

In a broken link building strategy, you find pages that have broken links and then suggest to them your link as a replacement for that broken link. If you want to go a step further, you can look for all the pages that link to that same broken link and then suggest to all of them, your link, instead. This is known as ‘Deep Broken Link Building.’

Let us briefly go through the steps of how you can do it.

Step 1. Find links pages, as they are the best place to look for broken links.

  • Use Google search term “keyword inurl:links.” This will give hundreds of results of pages containing links with your keyword in them.
  • Use simple Google results bookmarklet tool to get the results in a list form.
  • Use another tool to remove the duplicates from the list.

Step 2. Check for link ranking. Using a tool such as Ahrefs, you can find out the ranking of the domains and sort them accordingly. This would help you figure out which link you want to target first.

Step 3. Using SEO Spider tool you can now find which of the domains have broken links. It will also fetch the broken links from those pages.

Step 4. Using Ahrefs batch analysis tool, you can find out how many
domains refer to each of the broken links you just fetched.

Step 5. Using another tool, e.g., BuzzStream, you can reach out to all of the domain owners at once, who have a particular broken link on their page. Prepare your pitch well – the way you structure your email will decide if the owner is convinced.

2. Content Re-launch

Many platforms that provide SEO tips for beginners tend to miss out this important strategy. This is primarily because it is a relatively newer tactic.

This strategy involves optimizing your previous posts and then reposting them. This strategy has proven quite beneficial for some. A great example that set a precedent for many is Hubspot.

Let us discuss in the light of their case, how they increased their traffic by 106% by using their content re-launch strategy.

In the process they refer to as ‘Historical Optimization,’ they optimize their old blog content to make it fresh and up to date. This also includes better SEO and rectifying the mistakes in the past. So how old is old content? There is no set definition, according to them. It can be a week old or a year, or even more.

I will highlight how they went about it so that you have a clearer picture of what content re-launch is and help you construct your re-launch strategy.

Upon analysis of their posts from the past, they found that their older posts were performing better than the new posts. Another surprising element of the report was that they generated 46% of their leads from the top 30 posts, which only made up 0.5 percent of their total posts.

This led them to set their goals accordingly, considering two outcomes.

  1. To get more leads from high traffic blogs with low conversion rates.
  2. To get more traffic on the blogs with higher conversion rates.

This helped them identify their re-launch strategy. They figured the lowest yielding posts despite high traffic so that they could optimize them in a way to get more conversions from them. On the other hand, they found that the posts that had high conversions did not get much traffic. They could now optimize that post to gain more traffic and generate more leads overall.

This is why it is suggested that you not only focus on the new content but also make use of the old content and optimize it to get more traffic and more leads.

The image below shows the traffic on some of their posts before and after optimization.

3. HARO

Some of us still are not aware of HARO. However, it is the most powerful means for small businesses and entrepreneurs to gain media attention and be featured in press releases.

HARO is the acronym for Help A Reporter Out. It was formed as a platform for journalists and/or reporters to interact with the experts of a field, which they had to write for. Those experts, in turn, got PR opportunities from the journalists.

HARO has turned into a business and has evolved much more. You can make an account and start getting emails full of queries from reporters of well-established news platforms. This would not only help you interact with them, but you can also place backlinks in the content that you provide them, as your contribution. This would generate more traffic to your website or whatever webpage you intend.

Remember, though it will not sound like an impressive tool at first, backlinks from media sites are the strongest, as they reflect authenticity and credibility.

Tips on HARO

Given it is a big outlet – there would be many responses to a single query. You need to plan your pitch accordingly for your response to stand out. It requires a lot of patience to utilize such a platform.

  • Give them the exact response that they need, so that they do not have to edit it. When they find the content rich and useful, they will just copy-paste it along with your links placed in it.
  • Address everything the reporter has asked, and do not miss out an important point. Otherwise, your response will not stand a good chance of being used by the reporter.
  • Place the link wisely. An author’s bio is a good way to place a link to your organization.

Over to You

Do not undermine the potential that the worldwide web has. If you think your blog or business website is not generating as much traffic as it should, it does not mean you are in a bad business. You just have to let people know you exist, and it is never too late to do so.

If you are not already utilizing the power of blogs, do it now. They are a great way to highlight the pain points of the potential consumers and to present how your business solves them. Blogs also help your website rank higher in search results.

To begin with, you can use keyword research tools to help optimize your content. Do not let any constraints hold you back.

This is the right time, so take the first step, and you will see your business grow.


Bill Acholla

Bill Acholla is a digital marketer helping small business owners build their brand through content marketing. If you like this article, check out his business blog at Billacholla.com for more actionable marketing tips.

 

6 Social Media Trends to Watch in 2018

Social media is constantly evolving. Today, it has become an inseparable part of our lives and businesses. During 2016, Instagram added 100 million users in about six months.

With consumers spending more time on social media to learn what’s happening around the world, marketers have realized its potential. Social media is a powerful channel for driving traffic to websites, generating leads, and enhancing brand value. This is why social media marketing is now an integral part of a brand’s marketing mix.

Because social media is constantly evolving, the trends of 2017 might not be relevant this year. So it’s important to keep yourself updated with the latest social media trends that are anticipated in 2018.

Here are six major social media trends you should watch out for this year.

Top Social Media Trends to Watch in 2018

1. Greater Emphasis on Influencer Marketing

Did you know?

  • For every $1 which businesses are spending on influencer marketing, they’re earning $6.50 in media value.
  • 71% of marketers find influencer marketing to be truly effective at building brand awareness on social media.
  • Tweets from influencers about product recommendations coupled with tweets from brands can increase purchase intent by 5.2X.

Such stats demonstrate just how impactful influencer marketing is. The popularity of influencer marketing is likely to continue in 2018 too.

If you haven’t thought about integrating it into your marketing strategy yet, do it now. Identify your goals, find the right influencers, build relationships with them, and reap incredible ROI from your influencer marketing.

Here’s an example from Adidas, on how they used influencer marketing to enhance their social media image by harnessing hashtags effectively. Adidas launched an influencer-driven campaign on Instagram. Their focus was to boost engagement and encourage users to post content about the brand experience.

Image via Instagram

For their #MyNeoShoot campaign, they collaborated with Selena Gomez along with some top influencers. These influencers encouraged their followers to participate in the contest using the hashtag #MyNeoShoot. This would give them a chance to become one of the six models for the campaign.

The results?

  • Between January 2016-January 2017, their sales increased by 24.2% while Nike saw their sales drop by 9.1%.
  • The brand received 12,000 entries for the contest.
  • The hashtag #MyNeoShoot got more than 71,000 mentions.
  • Adidas’ Instagram page gained 41,000 new followers.

Many marketers today face challenges in finding the right influencers for their brand. Someone whose niche and messaging aligns with theirs and someone who has a genuinely engaged following.

Platforms like Grin can help you find the ideal social influencers for your brand. You can search by category, location, engagement, and various other filters to find the most suitable influencers.

Image via Grin

Another example of a useful platform to find your ideal influencers is TRIBE. This is a digital marketplace which connects brands with influencers from across the globe. You just need to create a campaign brief for which influencers will create content. You only pay for the ones that you finally select.

Image via TRIBE

2. Instagram Stories Going Viral

In 2016, Instagram launched a new feature – Instagram Stories, which spread like a virus. Today, over 300 million people are using Instagram Stories every day. Why? Because they are fun to use.

You can add hashtags, text, drawings, stickers, or create polls to increase engagement and collect valuable insights about audience preferences. Stories help marketers expand their reach using interesting videos and photos. These also help to ensure that are better engaged and view their account frequently.

Posts in Stories have a duration of 15 seconds and disappear in 24 hours. So you only have a few seconds to impress your audiences showcasing your products or other valuable information.

Using Instagram Stories for your brand can:

  • Improve engagement with your social media posts.
  • Make your business portfolio more impressive with videos.
  • Enhance the visibility of your brand.
  • Make your content attractive and eye-catching.

Instagram is one of the fastest growing social media platforms. With over 800 million monthly active users, Instagram is expected to grow even more this year. So it definitely needs to be a part of your social media marketing strategy.

Let’s take a cue from leading American faucet brand, Moen. No one might have imagined the brand would ever launch such a creative campaign, especially for an Instagram Story. But this is what they came up with.

Image via Instagram

The Story resulted in a 45% increase in impressions for the brand. This way, Moen found a quicker and more efficient way to create engaging content.

3. Watch Out for Twitter Making a Comeback

Both Instagram and Facebook today have more users than Twitter and in 2017. Twitter failed to grow their users significantly.

Why was Twitter unable to generate more users compared to other channels? Due to the criticisms received when U.S. President, Donald Trump bullied people in several instances.

Users started complaining about his freedom to bully people. They were upset at Twitter not banning him from the medium. And Twitter’s popularity declined.

But 2018 might not see Twitter having a similar fate. Twitter’s leadership are already strategizing about improving their partnerships with brands and agencies. So don’t ignore Twitter this year. It might be a game changer for your business.

4. Live Videos and Streaming are on the Rise

According to a report, video streaming is expected to be a $70.05 billion market by 2021. In 2016, this was worth $30.29 billion. Live streaming shows real-time broadcasts to users and can include streaming of promotional events, celebrity events, etc.

Today, people prefer watching video-based content more than other forms of content. Here are some statistics that support this.

  • By 2020, the US is likely to have 236 million digital video viewers.
  • Viewers aged between 25-34 spend 197 hours per week, on an average, watching videos online. Closely followed by people aged between 35-49 and 18-24.

Most social media platforms are integrating video formats in their content to better engage users. Brands too are using video and live streaming to penetrate deeper into their target markets. It helps educate users about your brand and drive better engagement by offering tangible content.

Video and live streaming are gaining popularity by the day. In 2018 too, brands will be heavily utilizing them in their content strategy to achieve their goals.

Here is an example of a cosmetic brand, Benefit, which uses Facebook Live videos in a series.

Image via HubSpot

Two women from Benefit host a series called “Tipsy Tricks” every Thursday. On some of these episodes, they ask the audience which product they’d like to see, being used in the look they’re creating. This is an innovative way of using live videos to know more about audience preferences while ensuring they remain engaged.

5. Targeting Generation Z

Studies have found that Generation Z will be of higher value to businesses as compared to millennials. Not only are they way smarter with money but also likely to be more influential than millennials.

21% of people in this generation have created savings accounts before the age of ten. At the moment, the oldest members of this generation are 22 years old. This indicates that these people are ready to enter the workforce and will have a greater purchasing power.

Because of this, many brands are shifting their focus to Gen Z, and are active on platforms that appeal more to this new generation, like Snapchat and Instagram.

6. User-Generated Content in Content Strategy

What if you bought something and had a great experience? Wouldn’t you like to share it with your friends or networks? Once you spread the word, more people are likely to buy the product, or at least consider your recommendation. With this, you’ve just generated content which has the potential to attract more consumers to the brand.

That’s the reason brands truly value user-generated content as it helps spread positive word-of-mouth quicker. 56% of people seek guidance from their friends when it comes to purchasing products.

Realizing the power of user-generated content or UGC, brands have started leveraging this tactic to build trust and engagement. They encourage customers to post about their experiences on social media to expand their reach and increase visibility.

One of the best examples of UGC in marketing is that of Starbucks. Every year in the month of December, they launch a contest called #RedCupContest. The aim is to promote their limited edition holiday-themed beverages served in bright red cups.

Image via Instagram

Coffee drinkers are asked to submit their coffee shots for which they can win an expensive Starbucks gift card. This results in over 40,000 posts of red cups, leading to a boost in sales.

Conclusion

These six social media trends are going to impact your marketing this year in a big way. From connecting with relevant audiences to maximizing your ROI, there’s a lot you can achieve with social media marketing. Incorporate these trends into your strategy to rise above your competition.

Can you think of any other social media trends to watch out for in 2018? Let us know in the comments below.


Shane Barker

Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

How to Optimize for the Mobile-first Index

Most websites have been ‘mobile friendly’ for quite some time now; however, Google is still pushing on with their effort to create a mobile-friendly web for all users, and this switch to a mobile-first index is their way of forcing websites to conform.

Google will be rolling the launch of the mobile-first index out slowly. In fact, they started towards the end of 2017, rolling out the index to websites that were deemed ‘ready’ enough for the change to have a minimal impact.

As 2018 rolls on though, Google will begin to roll out the mobile-first index across more and more sites, but this phased roll out will give webmasters time to get their websites in order.

What is the mobile-first index?

The mobile-first index is Google’s strategy to determine your rankings based on the indexing of your mobile website. At the moment, all rankings are taken from the desktop version of your website, even your mobile rankings.

The mobile-first index will take your mobile website first, and you potentially might see an increase in Smartphone Googlebot crawls to your site.

For most websites there won’t be an enormous shift. For anyone who has a responsive website, the content on desktop and mobile is usually exactly the same. If the content you choose not to show has strong SEO benefits on desktop, you are going to need to take a close look at this and work out how to bridge that content gap while still providing an excellent UX.

3 Key areas to focus on to optimize for the mobile-first index

1. Site Speed

Google’s primary objective with the mobile-first index is to construct a better UX on mobile devices. This makes a lot of sense given that mobile search has overtaken desktop search. With that in mind, one critical area they are trying to improve is the page load speed.
A fast loading website on mobile will usually provide a significantly better UX (assuming the content is relevant), so any improvements you can make to either your m.domain.com site or your mobile responsive website will help prepare for the mobile-first index.

Here are three ways you can speed up your site on mobile:

  • PWA – Progressive Web Apps (PWAs) are an alternative to moving to AMP. Their main selling points include:
  • Reliable – loads instantly
  • Fast – responds quickly to user interactions
  • Engaging – feels like a natural app on a device with an immersive UX
  • PWAMP(!) – a term first introduced by Google’s Gary Illyes at SMX Seattle, PWAMP is a combination of a PWA built on AMP HTML, JS and CSS. While PWAMP sites may not validate as AMP pages, they are lightning fast and provide all the benefits of a PWA as listed above. They could be the future and one to keep an eye on.
  • AMP – The Accelerated Mobile Pages (AMP) Project is an open source initiative to improve the mobile ecosystem. Thanks to the pared-down HTML that is used by AMP, it allows you to load your web pages much faster than regular HTML. Google also caches your content within their cache to speed up load time even more. All this results in a much faster, sleeker user experience and should, in turn, lead to improved visibility in the search results.

2. Content

The next critical area to focus on is the content itself. To rank your content from your mobile site, Google needs to be able to access it. That means you need to make sure the mobile version of your website has all the high-quality, valuable content that exists on your desktop website including images, videos, links, and copy. Make sure all the content is crawlable and indexable.

To find out if there are any differences between the content that Google sees on your desktop site and mobile site, you can use the awesome Screaming Frog tool to find out where those gaps appear. Simply crawl your site using the different user agents and then analyze these results. Moz recently published an awesome blog post on conducting parity audits that could just save your bacon.

3. Technical

The final aspect to consider is the technical elements of your mobile set-up. There are a number of areas to consider, and making sure that you are deploying the same technical elements on your mobile site as you are on desktop will be critical.

Here are a few areas to focus on:

Google Search Console Verification – if you currently only verify your desktop site in Google Search Console, you will need to ensure the mobile version of the site is also verified so you can get live, up to date information about crawling, indexing and any issues on your site.

XML Sitemap and robots.txt – make sure any links to your XML sitemap are accessible from the mobile version of your site. The same applies to the robots.txt file as there could be ramifications if this is not accessible and you have pages that you control using the disallow command or other key instructions.

Structured Data – if you are using structured data markup on your desktop site, you also need to make sure this is deployed on mobile too. URLs shown within structured data on mobile pages should be the mobile version of the URL.

Metadata – ensure that the key metadata elements (page titles and meta description) are equivalent on both versions of your pages. The reason Google recommends ‘equivalent’ rather than ‘identical’ is to potentially optimize your titles for the shorter real estate in the mobile SERPs. However, you do need to make sure you are including the same keywords in your page titles on mobile.

Social Tags – Open Graph Tags and Twitter cards (as well as other social metadata) should be included on the mobile as well as the desktop version of the site.

Summary

The mobile-first index is happening now, so it is time to get into action. Begin with audit of your desktop and mobile websites, highlight any potential problems then get to work on fixing them along with making those all-important website speed improvements and you will find that you will soon be set for the change.


Jamie FitzHenry is the founder of Grizzly, an SEO Agency based in Bristol, UK.

9 Steps Towards Writing Effective Social Media Content

Effective social media content is good for your brand

Source: Pixabay

When coming up with a content marketing strategy for our brands, one of the most critical components is social media marketing. We create content to sharing it online via social media networks. There are over 3 billion social media users worldwide. With this information, it’s evident to see that creating effective social media content is crucial.

The following are nine strategies that you can employ to achieve this:

1. Concentrate On Your Reader

Your readers ought to be the primary target of your post. Even though most writers tend to focus on a wider audience, there are others that enjoy tailoring content towards a particular person or group of individuals.

Despite the fact that it’s not the only strategy to adopt, writing to one person portrays the desire connect with your readers.

2. Define Your Goals

Goal defining is one of the most important things to do

Source: Pexels

One of the first things to do is goals definition. Typical objectives include promotion of products and client engagement. Once your goals are set, you should remember that everything should point back to them.

Afterwards, think about how you’ll measure them. What will you use to gauge your efforts? Retweets, shares or comments? Everything should be defined in your social media strategy.

3. Choose The Right Social Media Sites

The more sites you pick, the more content you’ll have to create. Therefore it’s prudent for you to do one thing well than doing several things just okay. Ensure that you choose wisely so that you don’t overwork yourself.

As you’re selecting the ideal social media sites, remember that each channel needs different kinds of content.

4. Utilize The Language Your Audience Uses

The language you use should be the same as your audience’s

Source: Pixabay

Copy how they speak and the words that they use. Take a look at who reads your content or comments on your posts. Moreover, also look at their emails and social media updates. You can go ahead and request those that have bought your products to describe them back to you.

5. Repeat What Works

If an article about a particular topic is shared several times or gets a lot of hits, logic states that you create more content for the topic. Give your audience more of what they need.

6. Identify Your Clients’ Social Networks

Choose the network which your audience uses frequently

Source: Pexels

There are a significant number of social networks and channels that people use nowadays. Make sure that you publish and place your content where your clients tend to spend time in. The most common social networks include Facebook and Twitter.

7. Come Up With The Content

It doesn’t take much time and effort to create content. However, you should keep in mind that you’re creating online assets that will continuously provide value for you. For instance, a video published online that demonstrates how to do something will continuously educate your customers.

Blog articles, on the other hand, can be used for creating an online video. So if you are thinking about crowdsourcing content, for example, inviting guest authors to your blog, you may have to set some writing guidelines like the length of articles, images, and subtitles to be used.

8. Optimize Your Content

Content optimization is key

Source: Pixabay

If you imagine that simply writing and publishing is all that you have to do, then you’re mistaken. Your task has only just begun. You have to optimize your content. Some things to consider include:

  • Headline – Always come up with a compelling headline that will make people want to read your content.
  • Structure – Write subtitles that split your content into several segments that will attract your readers to your article.
  • Search – Write articles utilizing keywords that your readers would use to search for you online. Additionally, if you are publishing videos on YouTube, ensure that your content is optimized by coming up with a headline, a description, and keywords.
  • Social – ensure you have social media sharing buttons whenever you have content to share. Try not to make it hard for your audience to share and spread your awesome content.

9. Make Your Content Mobile

Nowadays, PCs and laptops are not the only gadgets that your customers or readers use. With advancements in technology, mobile phones and tablets have become must-have gadgets (there are around 2.4 billion smartphone users worldwide. This number is expected to hit 6.1 billion by 2020). Therefore, ensure that the content you create can be viewed on the various mobile platforms.

Conclusion

The tips discussed will greatly assist you to come up with compelling social media content for your brand. For queries about cause and effect essay outline or essay writing services, you can visit various online sources for assistance.


Kevin is a professional educator and a private tutor with over eight years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, Linkedin & Google+.

How to Capture Viewers via Video Marketing

video-marketing-head

The Significance of Video Storytelling for Your Brand

Astounding. Proliferate. Explosive.

These are just a few of the words that have been used to describe the significant increase in online video consumption in the last five years… and there are no signs of it slowing down.

In 2016, 3.4 billion users are viewing, uploading, sharing, and liking online video content. There is nothing small about this data. According to DOMO 2016 Data Never Sleeps 4.0, for every minute of the day:

  • Snapchat users watch 6,944,444 videos.
  • YouTube users share 400 hours of new video.
  • Instagram users like 2,430,555 posts.

You simply cannot ignore these numbers. They prove that videos have got to be a key tool in your company’s marketing toolbox.video seo

The Importance of Brand Marketing via Video

Video offers a rich, immersive experience to viewers. It is an ideal medium for quickly explaining your brand’s origins and sharing your brand values. This is important because knowing the story and mission behind a brand builds a foundation of trust between a company and its customers. Without trust, customers won’t click.

The number one thing to remember about video storytelling is that your story is not actually about your company. It’s all about your customer.

For example, how does your company’s story relate to or affect your client? Why do you do what you do? What can you offer your customer that no other company can?

When you answer these questions in a readable video format, viewers can see faces and reflect on personal mannerisms. They can hear voices and emotionally respond to correlating music. They can get a complete sense of who you are and how you can help them.

Creative Video for Social Sharing

There is no one right way to use a video as promotional material. However, the most effective way could be via social sharing. When you offer a video that is fun, unique, relatable, and engaging, your brand followers will want to share it with their friends. Those friends will share it with their friends, who will share it with their friends. And with more and more video getting shared on social media (Facebook live being a big one), a video is becoming more of a real-time way to connect with your customers.

Here are a few suggestions to get your creative juices flowing:

  1. Create animated stories
  2. Highlight a humorous situation related to your industry
  3. Make a how-to video
  4. Interview guests
  5. Offer a challenge
  6. Tell a personal story
  7. Shoot a short documentary
  8. Film video testimonials
  9. Show what goes on “behind-the-scenes”
  10. Educate your viewers on a product

    gary vee social sharing

    One of Gary Vaynerchuk’s viral videos that gained up to 12,000,000+ views and 4000+ shares

When you regularly offer people interesting and useful information, you are enabling a long-term relationship to form. This benefits both parties when customers gain confidence in your brand, and your brand will have the opportunity to satisfy your customer’s product or service need. It’s a win-win situation.

Why You Need To Produce Video Data

You see the videos on every platform you visit, and you see the numbers of the video data that is being consumed.  If you fall short of producing video, you might be losing out on some potential business. These days, without video, your company is missing the boat. Don’t let that happen to you. Use powerful and entertaining videos to share your message and increase your sales.

video search engine optimization


Annabelle Smyth – Freelance Writer in Salt Lake City, Utah

She enjoys writing about leadership, HR, employee engagement and personal productivity. She has most recently worked with BambooHR & CMOE. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.

19 Reasons You Should be Talking About On-Page SEO

on page seo

Many people understand the power of off-page SEO where links or citations are built.

However, what about on-page SEO? This would relate to internal strategies to optimizing your work for Google and other search engines. Wasn’t there a recent crackdown so that targeting keyword density and other such methods is now taboo?

While this may be true, webmasters can still gain great value from implementing core components of on-page SEO strategies. Here’s how and why I recommend doing so.

man reading web page

Seeing Through the Eyes of Your Viewer

Strategies involved in today’s on-page SEO include content that is over 1000 words in length with more being better. Your focus is on the audience rather than Google. A core component of the entire process involves internal link building where you lead viewers from one page to another based on their links that they select within your content.

The whole process produces at least five baseline results for your audience:

  1. Readability
  2. Accessibility
  3. Convenience
  4. Likeability
  5. Engagement

Providing high-quality educational value within a healthy amount of content (1000+ words) with the focus being on the viewer empowers readability and convenience. Along with this structure comes the concept of internal links that lead from one piece of content to another within your site. This structure allows the user to find key concepts related to your niche that they otherwise might have missed.

As they come to see you as the one stop shop for all their related questions, your corresponding likeability within the eye of the viewer will increase. As they come to spend more time on your site, the possibility that they will leave a blog comment reply or engage you in some other way is greatly enhanced.

HOT TIP:

Be sure to advise your reader on best ways to respond to your article. Many people save this for the end, but I know not why. Mix things up a bit by putting a surprise call to action (CTA) right in middle of the content.

google algorithm

Seeing Through the Algorithms of Google

Gone are the days when it was in a webmaster’s best interest to appeal to the search engines first within the confines of on-page SEO strategies. Today, if you are not focused first on the viewer, then the search engines will only not focus on you first within their rankings.

With the new way of defining on-page SEO that Google is driving, what is the result for Webmasters that take heed?

  1. Usability
  2. Spiders
  3. Rankings
  4. Synergy
  5. Authority

First and foremost, you provide usability to the viewer which is what Google wants to see. Neglect this critical factor and Google will ignore you when it comes to rankings. Show Google that you are serious about making a difference and the corresponding fruit of your labors will be yours to reap.

While the way things are done may have changed from the early days, methods involve in identifying the various pieces of your existence on the web remain intact. They are called spiders. Those spiders can be aided in finding all your site by the on-page internal link structure that you have set in place for when they arrive.

As Google continues to see the synergy that you are bringing to the table by way of high-quality content and ease of usability your authority within the search engine rankings will escalate. This does take time. When your project is first starting out, I would suggest that whatever you are doing today will realize its beginning fruit 90 days from now. As you plan matures the timeline duration will shorten if you are building your project out correctly.

 

eyes of the content creator

Seeing Through the Eyes of The Creator

Whatever your purpose for being on the web is you need to be seen. Otherwise, you’re not technically on the internet, or at least not a huge piece of it. If you intend to build your online presence as a major outlet for business, then not being found is simply not an option.

If you do on-page SEO right, you will find rewards in many areas including:

  1. Branding
  2. Navigation
  3. Bounce Rate
  4. Time on Site
  5. ROI

As people come to spend more time on your site, it will become branded on their minds. Many times I look things up on the search engines, and before looking at any other ingredient, I scan for any URLs that I have defined to be an authority in the field.

Be the authority in your niche.

What do you do to build authority value in the eyes of your audience?

Please share your ideas in the comments below and let’s increase our knowledge together.

One way to do this is by navigation. Many people think of navigation as it pertains to that bar at the top which leads people places. And it is. However, providing more than one roadmap through your site is always helpful. This is where we once again return to the value of internal link building within your on-page content.

The easier it is for a viewer to use your site, the more they will. As they navigate through from one page to another, they positively affect bounce rate. Visitors that come view one page and leave are called bouncers. You want as little of this as possible.

The smaller your bounce rate, the greater the time on site of your visitor. As Google sees viewers spending more time on your site, they will correspondingly reward you in the form of higher rankings which is exactly what you need to increase ROI (return on investment).

Additional Reasons for Understanding On-Page Optimization

By now you have a solid framework for exactly why on-page optimization done the right way per Google’s requirements today is so important.

There are a few more points I would like to cover before closing, though not in detail.

  1. Link Wheels
  2. Top Tier Design
  3. Like-Mindedness
  4. Value

The above topics can easily take on entire pieces of content or more all by themselves. However, in brief, as you proceed with building your site content you can create link wheels.

Of course, you would want to link similar content together based on categories. As viewers find one page that they are interested in, it is quite likely that when they see references to other related content, they will be interested in checking that page out also.

  1. Post 1 links to post 2
  2. Post 2 links to post 3
  3. Post 3 links to post 1

Externally, these should be avoided like the plague. Internally they are golden nuggets of value.

If you take all pages within a link wheel and point it as a critical page on your site, Google comes to understand the value of that page as it relates to the rest of your site and ranks it accordingly. This is known as tiers, and it is a critical component of the internal tiered link wheel process.

Closing Thoughts About On-Page SEO

I trust that by now you are more than convinced of the extreme necessity of correctly applying principals for on-page SEO. While many things have changed over the years, one thing remains the same. If you develop strategies to take key places on the front pages of the search engines, you will be found.

On that note, and before you go.

What strategies do you use within your marketing to be seen above the noise?

What has worked?

What hasn’t?

Please share your thoughts and opinions in the comments below. Feel free to ask a question or two if something is pressing on your mind and enjoy the internal growth of your projects.


guy seoGuy Siverson – Author, Blogger, and Online Marketer.

He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family, friends and helping educate, inspire and motivate others by writing, coaching & speaking engagements targeting success in entrepreneurial careers of others. — Contact 702-439-4766

On-Page SEO Tips – What’s Working Right Now

On-page search engine optimization (SEO) is kind of like talking about politics; everyone has an opinion. Some SEO experts may disagree with me and that’s fine. I know what is working for us and how we are getting fast results for ourselves and our clients.

Some experts believe that you have to have the following:

 

  • At least 500 characters
  • Keyword phrase in an H1, H2 and H3 heading
  • Keyword phrase in the first sentence and the last sentence
  • Keyword phrase bolded, italicized and underlined at least once.
  • Link to another page on your site
  • An image with an alt tag with your keyword

I used to believe all of this too until I saw how we’ve ranked pages in less than a week with only two sentences of content. Of course, we got them to rank faster with only a few authority backlinks, but that’s for another article and we’ll share some of our sources in it. But, we had the bare minimum of on-page content including what we recommend below.

Title tags

For the sake of this article, let’s say our keyword is “Red two armed widgets”. You are allowed a maximum of 70 characters within the title tag. Make sure you have your keyword phrase within the title tag but don’t be spammy with it either. It’s a good idea to remember that this is your first opportunity to sell to a prospective visitor, so make sure it’s something that will invite them to click on the link.

Example:

“High Quality Red Two Armed Widgets At Affordable Prices”

Description Tag

This is your second opportunity to sell to a prospective visitor as it’s what shows up underneath your title text on the search engine results page (SERP). The description doesn’t show up anywhere on your website, just in the search engine results. You need to include your keyword phrase within the description text. Again it’s a good idea to type something into the 155 characters allowed that will entice someone to click on the link and visit your site. Don’t repeat the keyword or keyword phrase at all.

Example:

“Acme widgets in Anytown is your best choice for high quality and affordable red two armed widgets for over 20 years. Check out our huge selection.”

H1 Heading

Make sure your H1 heading includes your keyword phrase. We’ve had success just making the H1 our keyword phrase as long as it makes sense.

Example:

“Red two armed widgets”

Content

There is a lot of debate that you need 500 words or even a thousand. We’ve had success ranking pages with just two sentences. Seriously. Obviously, you’ll get your visitors more interested if you have good content and it will keep them on your site longer. But, you don’t need to get overly worried about it for optimization purposes. Just make sure your keyword density is between 1% and 2%.

Authority Link Within the Content

Within the content of your page, you need to link out to an authority website related to what you are trying to optimize for. A good site to look for pages to link to is Wikipedia.org as almost every article is an authority. So if Wikipedia had an article about “Widgets” or even “Red two armed widgets”, link to that. If you are doing local SEO, then you can link to the article about the city you are trying to optimize for or you can even link to the city’s website. If it was Vancouver, link to the city of Vancouver website. You can also link to a manufacturer’s website if you are selling products.

Include a YouTube Video

Google seems to love pages that embed videos from YouTube. It may be that they own YouTube and want people to embed them, I’m not 100% sure why but I can tell you it works. Try to embed a video related to your keyword phrase or a video about the city you are trying to do local SEO in. As silly as this sounds, we got a page to rank in a large city for a competitive term by embedding a music video from YouTube by Katy Perry that was related to our topic.

We prefer creating our own videos so that we can use it to promote the product or service we are trying to sell. But, you can use somebody else’s video if you want.

I fully expect people who are better than us at SEO to disagree with me. This technique may not work in the future, but it’s working right now and quite effectively for us.