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Local Link Building – 3 Great Ways to Get Authority Links for your Local Business

The power of SEO is not lost on local business owners. Ever since the advent of the Internet, customers have been moving away from the old-school ways of finding companies, such as the Yellow Pages. Nowadays the first thing most people do when needing to find a product or service is simple, they “Google it.” Thus, it is crucial for business owners to get in front of those customers when they go Googling.

The best way to do that is through SEO, but ranking organically can be hard. While SEO consists of the basic fundaments of links and content, breaking through the competition can prove a challenge for many.

Probably the hardest part of this process is the link building. It’s arguably the most important part of SEO, but can be very difficult to do correctly (which is one of the reasons Google rewards it so much). However, it doesn’t have to be hard, and today we will go over some tips that can help you secure authoritative and relevant links to your local business.

Tip #1 – Collaboration

This tip is one of my favorites because it harkens to a very old school technique, ye olde “link exchange.” Years back one of the main tactics for businesses was to exchange links to either other, usually on a dedicated “links page.”

This was a decent strategy, mutually beneficial to all involved. However, as SEOs tend to do, we ruined a good thing. It became extremely messy, links pages became long, keyword stuffed and spammy, and “reciprocal links” were rumored to be devalued.

However, when you take the underlying principle and build upon it, it’s not half bad. It comes down to collaboration and cross-promotion with other business owners (ideally not direct competitors).

This shouldn’t be done with some random link on a links page, but rather with a thought-out piece of promotional content, or strategic cooperation or partnership. Here are some examples:

  • “Industry Roundups” are essentially very large link exchanges, except they add a layer of promotion (getting featured in an article, ego bait of a headshot and byline), and a layer of value (insights from industry experts). This can gain backlinks and rank. Try doing that with a links page.
  • Reach out to local business owners in different cities. They don’t compete directly with you, but their websites are extremely relevant and would make a perfect source for a link.
    • Offer to contribute or trade content with them. Reciprocal links be damned, if you can get cited in a quality article, go for it.
    • Work out a referral partnership, as sometimes companies get calls from outside of their coverage area. Be sure to get listed on their site as a “Partner.”

You get the idea, work to build rapport with other business owners and eventually it will work out in your favor. I like to say, “there is a link hiding in every relationship.”

Tip #2 – Events

This is probably my favorite tactic for local businesses to use, largely because it gives them an excuse to do standard marketing and promotion, and has the side effect of generating links that will benefit your SEO in a long-term way.

First, I’ll let you in on a little secret. There is very little differentiating “white hat” link building from “getting press coverage.” Whether the press is the New York Times or local mom bloggers, getting naturally occurring mentions and citations in various publications is what link building is all about.

The trick comes down to doing something that is press-worthy. Unfortunately, there is no secret recipe for getting mentioned in the press. However, we do have the advantage that most journalists and bloggers are always on the lookout for something to write about.

That’s why local events are so great because they combine local relevance, an excuse for promotion, and a press-worthy happening, all in one. When doing this with SEO in mind, we take total advantage.

Here’s the process in a nutshell:

1. Pick an event you want to host/sponsor; it could be:

  • Charity fundraiser
  • Block party
  • Industry seminar
  • Community organizing
  • Something specific to your niche

2. Prospect all the various outlets that would make mention of your event:

  • Local newspapers
  • Local blogs
  • Niche blogs
  • Vendors/Partner Websites
  • Industry Associations
  • Event Calendars

3. Set up a website for the event, a press release and a flyer:

  • Host on your company’s website, or:
  • Host on a dedicated microsite, but if you do this you’ll want to 301 redirect it to your companies site at some point to gain the SEO juice.

4. Set up a Facebook Page, along with a Facebook Ad Campaign to promote it.

5. Send out a promotional e-mail, phone calls, and start the ad campaign.

6. Make sure to ask nicely after the fact for links on all your blog posts/news mentions.

See what I mean? You are doing something worthwhile, and the side effect is links. This is the best way to go about link building, since people are hip to the link building gimmick at this point, and are looking for real value.

Tip #3 – Local Scholarships

This is another tactic that has a little bit of a jaded history. Scholarships have been used as a gimmick to attain backlinks from .EDU sites for many years now. Like I said above, when SEOs find something that works, we ruin it.

However just as with the link exchanges above, if we add on layers of real value, the underlying strategy is solid. Consider this:

  • Scholarships are a way to give back to your community.
  • They can help obtain talent for internships and employment in your niche.
  • They can be niche or location specific (but probably not both, as its too slim a segment).
  • They can be combined with other promotions/events.
  • They are totally newsworthy, especially in niche and local publications (if you were a journalist in a small town, wouldn’t you cover a scholarship that’s specific to your county?)

They are also not very expensive when you consider it as a marketing expense. I prefer to go for a $1,000 scholarship (although many will cheap-out for $500). If you can obtain 30 press mentions or links from .EDUs, that’s $33 per link. I don’t know about you, but I’ll take that any day of the week.

Here’s a quick summary of the process:

1. Decide if the scholarship will be niche specific (legal, vocational, technical, artistic), or location specific. As an example, Empire Maids has an NYC specific scholarship, which works for them because it’s their coverage area, while Lucid Chart has a design specific scholarship, as they are a visual design company.

2. Think of a unique take on it, to give it a spin that will appeal to bloggers and journalists. Should it be video submissions? A maker/builder contest? An essay submission? Have this be something you care about, so it’s not a bore going through all the submissions.

3. Put together a beautiful landing page. Doesn’t have to cost a ton, but should include all the relevant information and an area for students to submit. Make it pretty; people will be more likely to share and link to it.

4. Prospect, prospect, prospect. First, you want to get all high schools or universities that have an “External Scholarships” page. Here are some handy Google searches that will surface these for you:

  • inurl:k12 “external scholarships”
  • site:.edu “external scholarships”

Secondly, you want to prospect all the local or niche blogs/publications that might be interested in this. Go after every local newspaper, local blogger, and even University blogger you can track down.

5. Put together a well thought out, and descriptive e-mail about the Scholarship and what it means to you, your community and/or industry. Again, this is all about publicity, not about link building, so don’t mention links until after the fact (and only if necessary).

That’s it! You can get more or less aggressive (i.e., facebook ad campaigns), but that’s up to you.

Conclusion

Link building can be hard, and frustrating, but that’s part of what makes it so valuable. The competition will not take the extra step to find success, which leaves the door open for you and your company to dominate. These few tips can help you acquire some backlinks, but more importantly, if should motivate you to think outside the box when contemplating publicity for your business.


michael hayes

Michael Hayes is founder of Darby Hayes Consulting, a NYC based digital marketing agency. He can be reached at mike(at)darbyhayesconsulting.com.

 

Non-Linked Brand Citation: Why You Should Use This Link Building Strategy

People often think link-building is one of the hardest parts of the SEO process. Sure, with Google now cracking down on excessive hyperlinking and spam tactics, it’s a valid argument. However, it’s only difficult if you insist on using traditional methods.

These days, it takes out-of-the-box thinking and marketing prowess to create reliable and authentic brands. While traditional link-building still has its place in making this happen, there’s now a greater focus on using a non-linked brand citation. In this article, we look at what this means, why you should care, and how to include it in your link-building strategy.

Firstly, what is a non-linked brand citation?

In simpler terms, “non-linked brand citations” are also known as a “brand mentions” or “implied links.” Compared to “express links” (backlinks or hyperlinks), they are exactly as they sound – references or mentions of a brand or website without an explicit link. These references could be anywhere – in the body of a blog post, a comment on social media, web page, or customer review.

But why are they so important? Well, let’s first establish some context. For anyone involved in SEO, it’s common knowledge that it’s an ever-evolving field. Back in the day, stuffing websites with keywords and hyperlinks would help build a brand’s authority. But this kind of strategy is outdated, and now has the reverse effect. Today, the focus is more on content.

This modern approach aligns with Google’s Panda patent, which suggests that the search engine is giving greater importance to brand mentions – whether this is to better measure a site’s authority, devalue the irrelevant spamming of links, or increase the potential for direct traffic. Either way, it’s clear that brand mentions are crucial to building authority. However, it’s a strategy that people often forget to include, even though it works great for brands both big and small.

Why should you use them?

To start, using non-linked brand citations is a 100% white hat SEO strategy. That is, it’s a way of improving search performance without compromising integrity. Not only does this keep Google happy, but it also helps to create ethical and sustainable websites and brands.

As mentioned above, using this SEO strategy aligns with Google’s evolving algorithms. For brands, it helps create a more naturally balanced backlink profile, provides better protection against manipulation, and boosts branded search. Plus, for SEO experts, there’s no need to start from scratch – brand mentions are easy to find, monitor and transform into high-quality links.

How to do this fast using Scrapebox

Turning brand mentions into links is one of the easiest and most effective link-building strategies out there. It increases a brand’s authority, and search rankings help establish new relationships with reputable websites and offer greater audience insights. But to use brand mentions, you need to discover them first.

Enter Scrapebox. This powerful SEO tool is known as the “Swiss Army Knife of SEO,” renowned for its different capabilities – from extensively harvesting URLs and keywords, to verifying links and in this case, researching non-linked brand citations. Here’s a step-by-step guide on how to do this:

1. As an example, let’s use https://coronationim.com. Now, open Scrapebox, test if you have a working proxy (you will need them!), then type in:

  • intext: “domainname.com”
  • intext: “domain name”

Tip! If your domain is focused on a specific market besides the US or global you can add it to the search query. E.g., for France add site:fr, for United Kingdom site:UK, etc.

  • intext: “domainname.com” site:fr
  • intext: “domainname” site:fr

2. Click “Start Harvesting,” then click first three search engines and click “Start.” When harvesting is done, click “Exit to Main.”

3. Time to get rid of unwanted URL’s. Do this by clicking “Remove/filter” and then:

  • Remove Duplicate Domains
  • Remove URL’s containing and type in: .pdf and click “ok”
  • Remove URL’s containing and type in: wiki and click “ok”
  • Remove URL’s containing and type in: google and click “ok”
  • Remove URL’s containing and type in: facebook and click “ok”
  • Remove URL’s containing and type in: directory and click “ok

4. In URLs harvested, click the right mouse button and choose “Copy All URL’s to Clipboard.” Then:

  • Open NotePad++, paste URL’s from Clipboard and click “CTR + F” (for Windows) or “Command + F” (for Mac) and go to tab “Replace”.
  • In “Find What” paste: (((https?://).+[^/]+$)|.+)
  • In “Replace” paste: $2
  • Remember to have ticked “Regular expression”.
  • Click “Replace All” – this will get rid of homepage URL’s, and non-linked citation will be only on article pages
  • Copy URL’s that are left and return to Scrapbox

5. Click right mouse button again in URL’s Harvested window and choose “Paste/Replace from Clipboard (replace current list)

6. In this step, check on URLs if there are already clickable links – you don’t need these. Click “List” and choose “Transfer URL’s to Blog List for Commenter”.

7. In “Comment Poster” section, tick “Check Links”. There are only two active menus, but now you need to open “notes” or “notepad” and create a new file where you will paste the domain’s homepage URL’s in separate lines (with https and without, with www and without). For example, for https://coronationim.com it will look like this:

  • Save the file and return to Scrapbox.
  • Websites – click “open” and choose file that has already been created (with domains names)
  • INTERNAL – these are URL’s copied before when you clicked “Transfer URL’s to Blog List for Commenter”.
  • Now click “Start Link Checker.”

8. In the new window, click “Start/Recheck”. After checking if your domain already exists on harvest URL’s you will see:

Click “Export” and choose “Export links not found as text file” and save file.

9. Open Google Sheets and create a spreadsheet as shown below:

10. In column A (URL), paste URLs from the file that you saved “links not found as text file” and check them manually. After this, it’s time to start outreach!

How to recognize valuable links worth outreaching

When it comes to outreach, common sense goes a long way. Before getting in touch with websites, it’s best to avoid forums, directories, press releases, spammy websites and most importantly, negative mentions of your brand. Once you’ve settled on sites that are legitimate and relevant, it’s time to get in touch. This is where etiquette goes a long way. Here are a couple of tips:

  • Use https://hunter.io to find the website owner’s email address.
  • In your email, use their first name and make sure your content is customised and relevant.
  • Clearly and concisely communicate the value of what you’re asking for – and how it benefits them.
  • Ask kindly if they could insert a link to your website if they already mention it.
  • Outreach from your domain name – it holds more authority
  • Check back after a few days if you haven’t heard from them
  • Offer additional value if needed – e.g., your expert SEO skills

Just remember that when you’re outreaching, you’re talking to real people. So don’t communicate like a robot or use overly technical language. Simply be genuine, engaging and straightforward.



jaroslaw-sJaroslaw started his career in SEO 8 years ago and since then, has been a part of the evolving tactics required to get success online. Now focusing on Content Marketing and Link-building strategies, he always keeps in mind that quality is more effective than quantity. As a Content Marketing & SEO Specialist at Web Profits, Jaroslaw provides clients with custom campaigns to increase their online profile.

Plumber & HVAC SEO: How to Start Content Marketing

Content marketing is the creation and distribution of your content across several digital platforms. Content marketing is just so necessary if you wish to establish your plumbing brand on digital platforms, increase your sales and grow your customer base. Also, from the Search Engine Optimization (SEO) point of view, content marketing is genuinely so beneficial. It allows you to carry out different ad campaigns in the digital universe, while also being able to engage with your audience on social media. The truth is that content marketing is indeed a must when you are considering digital marketing for your plumbing or HVAC services. Take a look now at a few helpful suggestions if you are unaware just how to get started with content marketing for plumbers or HVAC technicians.

Define Just What Your Goals Are

It is vital that you set up your business goals before you get started with content marketing. Doing so will assist you in answering just what you can do with content marketing. You will then need to create a content marketing strategy to help fulfill your business goals. Just some of the goals you may want to consider include increasing awareness about your HVAC or plumbing firm, generating leads, increasing customer brand loyalty, educating customers about your services and increasing web traffic. Defining your goals will help in the budget planning for content marketing and will also help you to quantify the results achieved. An example is something like this. Your goal might be, over the next three months or so, to increase by 2% on Facebook your social media engagement. In line with this is that you will need to decide just how many content pieces you will require and what the cost will be to produce them.

Identify Your Audience

Your audience is not everyone in the online world. Part of your audience might be disqualified by things like wrong age or wrong geography. This means that you cannot market your services to everyone. By adequately knowing the audience to target, you can create valuable and relevant content that they will be interested in receiving. Correctly handling this will not only help to pitch your plumbing and HVAC services better but will also keep you from wasting any money or time on an audience that is irrelevant. If you have some different target groups, you can create content designed for each of them and promote it accordingly. As an example, if you cater to both businesses and individual customers, you can fashion separate content appropriate to each group.

Analyze Your Current Situation

It is essential that you analyze your current SEO ranking and your social media engagement so that you can determine as to just what should be improved. It will also help you decide if you have sufficient resources and capabilities to execute your content marketing strategy properly. If the answer is no, you might have to consider outsourcing your marketing to a professional firm or perhaps hiring some skilled people to address the situation. You can also check just what sort of content has gained more traffic to your website in the past if any. Getting this done will assist you in planning your future content.

Creating Content

Canada Furnace Videos and Images

Example of how Canada Furnace – Kelowna uses video and images on their website.

Content can be created by you in the form of videos, images, blogs, etc. Better engagement, particularly on social media platforms, tends to come with pictures and videos. In fact, a good plan is to have some pictures of the quality plumbing work you have done to be displayed. You can also boost your social media engagement with some funny images. When the subject turns to blogs and videos, your audience can be educated with different topics like “choosing the correct HVAC system for your home,” “tips to maintain your drainage system properly,” “what things to be aware of that your HVAC system might need repair,” etc. Also, to help to educate your intended target, it also helps to establish you as a professional plumbing firm.

When you create your content, it is vital you keep in mind the goals of your company. To best increase the awareness of your brand, your reader should want to know just who created this content that they have just consumed. If increasing lead generation is your goal, content should be sales-oriented. You want to get across to the reader the fact that you are indeed the best plumber or HVAC technician available to them. If increasing social media engagement is your goal, creating content that is casual and engaging will get the job done. And here again, the cost of your content will be defined by the goals that you have. If it is educational content you are looking to provide, it is detailed information that you will have to offer. This means that you will have to increase your blogs word count. Also, your video content is going to have to be longer. It goes without saying that with the length of the content being longer, the cost will be higher.

Promoting Content

If your content is not distributed to your target audience, it is useless. This is why you want to promote your content with the aid of multiple digital platforms like online advertising, SEO and social media. More people are going to get to know about your services when you post on social media pages. The awareness of your plumbing brand is going to be increased if you build a good number of followers on a variety of different social media channels. The truth is that when people discover your content and find it useful, they are apt to share it with friends and family in need of your services. In this way, your post will be getting maximum exposure. And to keep your company page on top of their newsfeed, post social media content on a regular basis. Be aware though that it is indeed a time-consuming task managing multiple social media channels. That is why it is highly recommended that you do make use of social media tools whenever possible to schedule your content in advance.

Uploading plumbing or HVAC service bogs on your website is still another organic way to promote your content. To help improve your website ranking, you need to create SEO-friendly content. To get this done, keywords will need to be added that, in a search engine query, your target audience will use. Keep in mind though that the addition of a few keywords to one blog post will most likely not be enough to improve your website ranking. It is so imperative that you continue working on the creation of multiple blogs that are focused on a specific keyword. Thus, you will need to create and upload blogs periodically.

The fastest way for your content to be promoted is through advertisement. That advertising content can be on search engines, social media or other digital media sources like YouTube, etc. It is highly recommended for a plumbing and HVAC firm to advertise on channels like Twitter, Facebook, and Instagram. Each of these channels has a different way of their users being targeted. If in your experience on social media, you have never created ad campaigns, it is best to seek the assistance of a professional social media advertising firm. You can get your website on the first page of specific keywords that you have selected with the aid of Search Engine Marketing (SEM). For your plumbing and HVAC services, SEM is merely a great way to generate leads. But always be aware that you must be careful while on search engines you are managing your ad campaign. Any mistakes with things like adding or removing keywords, geo-targeting, the bid price, etc. can genuinely make your campaign ineffective. You can also lose some dollars this way. The bottom line here is that you should consult a professional PPC management firm unless you have a precise knowledge of SEM.

Measuring your performance is vital to enhancing your content marketing efforts. Doing so helps you to make any corrections necessary. Now that you have these suggestions to guide you, you can get going with the content marketing for plumbers and HVAC technicians that you have been seeking. If you do need further assistance, do not hesitate to get in touch with an expert content marketing firm.

At Coronation Internet Marketing – Local SEO Vancouver we specialize in helping HVAC businesses increase their online exposure through SEO. Call us today for a free, no-obligation, consultation to find out what we can do to help you.

 

Tips to Optimize Your Website and Improve Local Rankings

 

Many brands with multiple locations often forget about the power of local search. Without local pages, a brand might rank well on Google but is likely not as prevalent in local search results. Considering the growing popularity of mobile devices, a localized search is more popular now than ever before. Studies show that 88% of consumers, who search for local businesses daily on mobile devices, call these businesses within 24 hours. Other reasons brands should rank locally include the following:

  • Google favors smaller, local businesses – Although Google’s rankings strongly consider companies historical data and high domain authorities, it also shows favoritism towards brands that are smaller, more nimble, and that are newly popular in a specific area.
  • Geo-targeting gets more leads – Local residents tend to search according to cities, states, or regions on the web. Businesses that target specific locations must optimize their content in order for Google to deliver to their targeted audience.

With this in mind, consider these tips to improve rankings in local search results:

Optimize Pages for Specific Cities or States

Local optimization means focusing the content of each web page to specific city-focused keywords or search phrases. For Google to successfully index content, each local page must have its own URL. A great way to help Googlebot find these pages is by including them in the sitemap. Sitemaps that have pages with content and URLs that are specific to the locations they cater to can help to improve local rankings.

The tactics for creating these pages often depend on the industry and the types of services and products offered. For example, there could be several versions of city-specific pages for each service a company provides that are localized for both content and URLs. Regardless of your page creation tactic, make sure to add other unique details that differ in the location like hours of operation, accepted payment options, and addresses. In addition to organic search, these pages are also likely to show up for branded keywords and will ultimately help to create a better experience for the user.

Here’s a great example from the company WeWork. By clicking on the “Locations” navigation, you are directed to various pages dedicated to a particular location, as shown below.

Speaking of content optimization, making a page geo-specific doesn’t only mean changing the name of the locality, city, or state for SEO purposes. Geo-targeted content, or content that is targeted at a specific website visitor depending on his or her location, is intended for a highly focused audience. To make the user experience exclusive to this audience, the content for each page should be unique to the city or area that it is targeting. This content will help to garner longer tail keywords, such as “[service] in [city name]” that will help the page’s organic search profile. In the above example from WeWork, this page is focused on “office space in Minneapolis.”

Bonus Tip – Locally focused landing pages can be leveraged in paid search campaigns and may help to improve click-through rates compared to non-local pages.

Use Reviews on Location Pages

Happy customers are likely to leave positive reviews, but it’s useless if potential customers can’t see them. An online marketing strategy can include paid advertisements from local listing websites like Google My Business, which also features customer reviews. Also, many sites have seen success by adding a function where users can leave reviews directly on the site. This will not only add content to the page but will also help with adding location-based keywords, as customers describe their experience in different locations.

Take the company Community Tax, for example, which features its testimonials on both its homepage and on a separate testimonials section on its site, encouraging customers to leave positive reviews:

Here’s another example from the company Executive Enterprise, a business management consultant in New York, which uses its Google My Business profile as a way to highlight good reviews from its customers:

Leverage Google My Business

Location pages that are listed on Google My Business have a better chance at appearing in relevant searches for their areas. Providing the complete business information can also enhance their presence in Google Maps.

To ensure visibility for local search results, Google recommends completing the following tasks while listing businesses on Google My Business:

Enter the complete data – Local search favors relevant information, so businesses with accurate data are easier to match with the right searches. The information on a location page can include, but should not be limited to, an updated business address, category, and phone number.

Keep information accurate – Keep in mind: if users don’t always specify a location in search, Google calculates the distance according to what it knows about the business. The more accurate the information, the more visible the relevant searches.

Another perk of using a Google My Business account is that it helps to improve your knowledge graph for branded searches. Let’s look at two examples from the finance industry, the first from Charles Schwab and the second from GuidedChoice:

Notice how Charles Schwab has a general corporate listing. GuidedChoice, on the other hand, shows the location, pictures of the building, etc., likely because they are attempting to target local customers.

Business NAP Should Be Consistent

NAP is an acronym that stands for name, address, and phone number. For SEO purposes, listing information for a business should be as consistent as possible in top online directories, such as Citysearch and Yelp. It’s also essential for a business’s NAP to be consistent in content and format across all media. While Google does have an advanced data normalization capability that allows it to skim over minor inconsistencies in the NAP, it’s vital to try to keep the format as clean and professional as possible for citation building purposes. Therefore, to increase the chance of ranking well, businesses should make standard formatting a practice.

An example of NAP consistency is shown by Atlas Professional Services, a telecommunications firm located in Florida. Besides abbreviations, which Googlebot can recognize as the same, both of its NAPs are pretty consistent on both its Yelp page and on its site.

Local Citation Building

A NAP can also be referred to as a citation. A citation is only complete if all three elements (name, address, and phone number) are present; otherwise, it is referred to as a partial citation. It is valuable because, in Google’s eyes, the mention of a business with its NAP information gets more credit, and the more mentions a business has across the web, the more likely it will rank better in local search results.

Relevant backlinks from these citations are also important for ranking well in local results and can be helpful in ranking local pages on a site. There are dozens of link building tactics, and Jon Cooper from Point Blank SEO provides an in-depth overview of them here. It is infinitely better to have links in citations rather than no links, so try to include links in citations, as long as they are consistent when building them for your business.



Cat Nilsson is the Managing Editor at 365 Business Tips, a site geared towards helping small business owners grow their business. Cat enjoys writing about a plethora of marketing topics, ranging from SEO to social media to content marketing.

Better SEO For Roofers: A Brief Guide to Choosing Roofing Keywords

As a roofing business, you must optimize your site with proper keywords for better rankings in Google. Finding keywords for your website is especially true if you’re not working with an SEO service. Then you must know how to do your keyword research.

Finding Keywords for Your SEO

When using Google’s free keyword planner to find keywords for your site, here are a few things you must remember:

Start off by doing a little planning. Here you’ll want to write down all the services you offer including roof repair, metal roofing, torch-on roofing, and commercial roofing for instance. Also, determine who your primary target service area is, but keep it simple and realistic. Think about your address and the city you’re in. Your goal is optimizing a page for each service and location.

Once you’re armed with your list of words and locations, head over to Google’s keyword planner at https://adwords.google.com/KeywordPlanner. You’ll want to enter each of your keywords and phrases here. Make sure you change the location around with each of these. This way you’ll have multiple combinations of the same phrases – some with your address and others with the city’s name. Spend time scrolling through the list looking at what the most buyer-oriented keywords are based on search volume. Make sure each of them has at least 10 per month. Make a list of these keywords for yourself.

Add Your Keywords to Your Content

Now that you have a list of all your keywords it’s time you work them into your content, so you get better Google rankings. Getting your keywords into your content is where the real magic happens. You’ll want to create a different page for each of these keywords. Make sure you don’t overuse the keywords too as this is keyword stuffing, a practice Google frowns on. You only want to use the keywords on the service page they’re relevant to. As you do so, make sure you combine them with city phrases too. For instance, if you have the keyword phrase “best roofing company” and you’re in Vancouver, add the H tag and the phrase “Why we are the Best Roofing Company in Vancouver.”

Here you’ve learned how to find keywords. Optimization is another process in and of itself. However, you don’t want to rush into learning everything all at once. SEO is a process that takes time.

If your roofing company’s website needs help being found online, talk to the roofing SEO professionals at Coronation Internet Marketing today.