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Are You Using These 5 SEO Strategies to Boost Your Lead Generation?

It’s been some time now that you haven’t been satisfied with your lead generation results, so you are looking for quick fixes to make your leads grow overnight.

You can’t exactly remember where, but somewhere in some article some time ago, you read that optimizing your website for search engines can help you grow leads quickly and easily.

We will be honest with you straight away. Don’t fool yourself, SEO is not a quick fix. Rather, it is a long journey that will take both your time and energy. But the benefits you eventually reap will be more than rewarding.

When you use the best SEO practices over a long period of time, your website will be more visible to your potential customers, and you will stand much better chances to turn them into leads.

But before we start listing the most effective SEO lead generation strategies, we want to answer one fundamental question.

Why is SEO important for lead generation?

More and more users are no longer interested in paid ads. According to Statista study on ad blocking from 2014 to 2018, 24.4 percent of the people in the United States were using ad blockers on their devices. Moreover, this figure is estimated to increase to over 30 percent by the end of 2018.

In other words, if you are relying only on paid ads and neglecting the high power of SEO, you are probably failing to reach a large number of web users and turn them into leads.

Stats revealed the following findings:

  • 18 percent of the people who performed a local search on the mobile device purchased the product or service on the same day or within 24 hours.
  • Half of mobile local search resulted in visiting the store on the very same day.
  • 78 percent of mobile local search led users to an offline purchase.

All this shows that SEO is crucial for your lead generation. It is the language of web search and, more importantly for you, the foundation of successful long-term lead generation.

That is why we decided to list the five most effective SEO techniques that will improve your online visibility and ultimately grow your leads.

Know your target audience

You will not send the same type of message to your friend and your annoying team member, will you? As a matter of fact, you may not even use the same app to communicate with them.

That is the thing with SEO as well. Your audience is your friend, so you want to communicate with them in a personal and pleasant way using different apps like Slack. But to do that, you need to know them like the back of your hand.

What is your audience demographics?

You need to create a buyer persona with as many details as you can think of. This includes their age, gender, education, income, and so on.

Once you determine all this, you can use it to create engaging content on your website that will speak the language of your audience.

What bothers them?

This is a big one. Finding out your potential customers’ problems and addressing them can play a significant role in your lead generation efforts.

This is not to say that you should manipulate your audience. Instead, try to answer their questions directly and help them solve their problems. This way, you build trust and make them more likely to convert to leads.

Where do they search for information?

To turn someone into a lead, you need to know where they spend time on the web. For example, if your customers are avid social media users, then focus on social media platforms and get the most out of them.

Optimize your website

Once you have found your audience, you need to host them at your home and make them feel amazing. In this case, your home is your website, so you want to do your best to optimize it for your visitors.

Website speed

Nobody has time to waste on a slow website. And not only is your website speed important for your audience but for search engines as well.

Here are some tips to improve your website speed:

  • choose a reliable web host
  • optimize your scripts
  • enable caching
  • optimize your images
  • make your website responsive
  • remove unnecessary baggage (scripts, plugins, spam comments, broken links, etc.)

Landing pages

A landing page is essential for an advertising campaign. In fact, it is the entrance to your website. That is why you need to build landing pages that convert.

Always make sure that your landing pages are optimized for search.

A good landing page will have:

  • useful content based on the keyword that the visitor has searched for
  • no navigation (because you want users to stay on the page)
  • a clear call to action that will ask your visitors to sign up for email list through downloading a lead magnet (We will talk about lead magnets later in the article.)

Is your website mobile-friendly?

Stats show that responsive websites are necessary if you want to keep your visitors on the site. You need to understand that a mobile-friendly website is no longer a luxury but a necessity.

Therefore, if you don’t want to be penalized by Google and other search engines, make sure you create the landing pages that can help your business grow.

Optimize your content

The next step in your SEO lead generation journey is optimizing your content. This is a crucial aspect, especially when you know that only one page of high-quality content grew at an average of 413% in product signups for Freshsales in just four months.

Here are the most important aspects you should consider when optimizing your content:

Titles and descriptions

Titles and meta descriptions are what people see in search engines before they decide to click, so you need to optimize them the best you can.

Put your target keyword early in the title and make your descriptions appealing as this will make more people click on your content.

Page content

Include your target keywords in your content if you want to rank for those terms. Apart from targeting the main keywords, you should also include semantic keywords, which are the terms related to the primary search term.

Link building

First, make sure that you link your content to other content on your website as this enhances the website’s value and encourages your readers to go deeper into the site.

After that, you need to attract external links from high-quality sites through guest blogging, participating in expert roundups, as well as creating pillar content and mentioning influencers.

Content marketing

Even though this is not a content optimization technique per se, creating a solid content marketing plan and sticking with it will do wonders for your lead generation.

To get the most out of your content marketing, you should consider using content marketing tools as they will help you boost your content strategy and attract more visitors.

Think social media

With over 2 billion active users on social media platforms every day, it is easy to see why this type of marketing is essential. Moreover, social media marketing can be a very affordable and easy-to-use method to grow your leads.

Here are some tips that can help you get the best results on your social media:

  • post valuable content
  • speak the language which is used on the platform
  • use the combination of your landing page and call to action
  • use paid ads
  • organize contests
  • target the right audience using Facebook marketing tools

Finally, when it comes to social media, quality trumps quantity. This means that it is better to be more active on one or two platforms than to have accounts on all platforms and be unable to dedicate enough time to each of them.

Maybe your audience is not addicted to social media, but you have to build your social media presence nevertheless.

Google and other search engines take your social media presence into account when ranking websites. Therefore, fostering an active social media approach will have a positive long-term impact on your search optimization efforts.

The sooner you realize that everything is interconnected, the more effective your marketing campaign will be. After all, the Internet is not called the world wide web for no reason.

Use lead magnets

Lead magnets are special offers that you give to your website visitors. This can be any free offer which encourages them to subscribe to your email list.

It is very simple to use lead magnets. First, you create a high-quality post aimed at your visitors who are at the beginning or middle of their buyer’s journey.

However, you also need to create a downloadable companion resource such as a PDF checklist or a worksheet. The key is that this piece of content is useful to your readers.

These are the lead magnet ideas that work best:

Email courses and mini-courses

In a series of emails, you can teach new visitors how to achieve something. Similarly, you can host free mini-courses on Teachable, LearnPress or your website to show your visitors how to do something specific.

E-book

A free e-book lets you expand on a topic already covered in a blog post. In an e-book, you can combine several existing posts or even create new content, but make sure that the e-book content is longer than your regular blog posts.

Resource

If you have a post that covers a list of things (e.g., a shopping list or a step-by-step guide), you can turn it into a PDF file and offer it as a lead magnet.

Conclusion

As you can see, SEO is one of the top inbound marketing strategies, and it is among the most important lead generation factors.

It is far from being a quick fix. As we said, it is a long journey and a strategy that builds on itself. If you are wise enough to invest time and effort into optimizing your website for search engines, you will undoubtedly see an increase in your leads.

When you develop more high-quality content, optimize your website and use other top SEO lead generation strategies, you will start building an organic system that keeps your sales pipeline filled with quality leads and ultimately grows your revenue.


Dave Schneider Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

10 of the Best Components for a Strong On-Page SEO

Being one of the first results of a Google search can be a game changer for your brand. The impact that being #1 in targeted keyword rankings can have on your bottom-line cannot be expressed. But how do you step-up and become the leader of the pack?

A set of effective on-page SEO techniques could be the missing piece of your puzzle. They are the cornerstone of any good SEO strategy. In fact, 61% of respondents in a study said improving SEO is one of their top priorities for inbound marketing.

The crux of the matter is that by improving your on-page SEO, you can improve your search rankings. If you increase the number of people who discover your business, you can increase the number of prospects you have. More leads being generated equates to more sales. Sounds pretty logical, doesn’t it?

What is On-Page SEO?

Search engine optimization involves using techniques to improve a website’s visibility and rankings through organic search results. Similarly, on-page SEO refers to optimizing the pages on your website to gain relevant traffic from the search engines. That includes both content and the coding under the hood.

Search engines have complex algorithms to determine search rankings. They take into consideration hundreds of different factors to decide on a rank. Obviously, you can’t control all of them, but there are a few that you can work on to improve your rankings.

Let’s take a look at some of the most important ranking factors, why they matter, and what you can do about them.

Highly Effective On-Page SEO Elements

1. Title Tags

Your page titles play a significant role in determining your rankings. Each page and post should have a unique title that includes the primary keywords for that page or article. The closer the keyword is to the beginning of your title, the better. But more than that, it’s important that the use of the keyword is natural.

The length of the title is equally important. Ideally, you should keep it between 40 and 70 characters. Any longer than that and it will probably get cut off when turning up in the search results.

2. Meta Descriptions

Many people often forget to add a meta description to their pages. They’re a great place to add relevant keywords to your content. While it may not directly impact your rankings, they do improve your click-through rate (CTR). This, in turn, can have a somewhat modest impact on your rankings.

Give some thought to what might compel a reader to click on your result over others, and frame a meta description based on that. Try to keep it under 160 characters preferably.

3. URL Structure

When choosing a URL for your page, be sure to use the keywords you are targeting. In fact, 63% of the best sites, across industries, have keywords in their domain URL. URLs should be search engine friendly as they ensure better crawling. Shorter URLs are also likely to perform better than longer ones.

It’s better to use words and punctuations in the URL over codes. Session IDs have been known to add to content duplicity thereby affecting rankings. You can add cookies to your site to help reduce this problem.

4. Body Tags

It’s advisable that you break up your article into smaller sections and paragraphs to make it easier to read. These sections can each be given a separate heading to make the content more structured and easier to consume. You can make use of H1, H2, H3, and other such tags here.

Providing a hierarchy to the page’s content tells search engines which segments have more importance. Again, keyword-rich headlines will prove to be more helpful than generic ones.

5. Keywords

The importance of including relevant keywords throughout your content cannot be stressed enough. They are the key to letting search engines know what your content is all about. But keep in mind that excessive use of keywords can be just as harmful. Remember to use variations of your keyword as well.

Leverage tools like Google AdWords to see what keywords are trending in your domain. It even does a comparative keyword analysis and makes suggestions on phrases you can use.

 

Image via Google AdWords

6. Optimized Images

Images are a great way to make your pages visually appealing. Use your focus keyword in the image file name, title, description, and alt-tags. Ensure that you use proper captions with the images as well.

Image optimization will help you rank higher in Google Image Search, thereby increasing site traffic. It will also help you reduce page load speeds and considerably improve your conversion rates. You can use tools like TinyPNG to create optimized versions of the images you plan to use.

Image via TinyPNG

7. External and Internal Links

It’s imperative that you have both internal crosslinks as well as outbound links to improve your SEO.

You can improve the chances of a search engine finding you by linking your page to other pages on your website. One way to do that is to refer to other articles you may have written in your present one. This helps enhance user experience and keeps them engaged for longer periods by providing more content to consume.

Use outbound links to articles or pages of other websites to establish your site’s credibility and authority. The Reboot marketing firm found a positive correlation between SEO and outbound links. Ensure that you’re linking to relevant content and pages that have a high Domain Authority to get the most out of this tactic.

8. Page Load Speed

A website that loads quickly is essential from both a user and website owner perspective. Users are more likely to stay if a web page is quick to load. A delay of even one second can result in an 11% drop in page views and a drop in conversion rates by 7%.

Make use of resources like Google’s PageSpeed Insights to track the performance of your website and derive actionable insights.

Image via Google PageSpeed Insights

Search engines like Google measure bounce rates and dwell times when determining your search rankings. A few easy ways to improve page load speeds are:

  • Minimizing HTTP requests
  • Reducing server response time
  • Enabling compression and browser caching
  • Optimizing images

9. Social Sharing Buttons

Social SEO is all the buzz these days. Social media is a staple marketing tool and brands should be making the most of it. By adding social share buttons, you enable visitors to amplify your brand’s message. They are a simple and effective way to boost site traffic and page engagement.

10. Monitoring Results

No matter what changes and optimizations you make, it’s important to gauge your performance and check your results. You can’t boast having an effective on-page SEO if you can’t track the results.

You can use tools like Pro Rank Tracker, for example, to check your search rankings. It even provides you with insights on how to improve your SEO.

Image via Pro Rank Tracker

Conclusion

There’s a lot more to on-page SEO than just publishing relevant content and having links in your articles. As a marketer, you’ll have to account for other factors too, like the ones discussed above. Once you get your on-page SEO game on-point, you’ll see marked differences in your page performance and site traffic.

These techniques will help build the value of your pages and the relevancy of your internal pages for particular keywords. If you have any points to add, then we’d love to hear from you in the comments section.


Shane BarkerShane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

How to Optimize for the Mobile-first Index

Most websites have been ‘mobile friendly’ for quite some time now; however, Google is still pushing on with their effort to create a mobile-friendly web for all users, and this switch to a mobile-first index is their way of forcing websites to conform.

Google will be rolling the launch of the mobile-first index out slowly. In fact, they started towards the end of 2017, rolling out the index to websites that were deemed ‘ready’ enough for the change to have a minimal impact.

As 2018 rolls on though, Google will begin to roll out the mobile-first index across more and more sites, but this phased roll out will give webmasters time to get their websites in order.

What is the mobile-first index?

The mobile-first index is Google’s strategy to determine your rankings based on the indexing of your mobile website. At the moment, all rankings are taken from the desktop version of your website, even your mobile rankings.

The mobile-first index will take your mobile website first, and you potentially might see an increase in Smartphone Googlebot crawls to your site.

For most websites there won’t be an enormous shift. For anyone who has a responsive website, the content on desktop and mobile is usually exactly the same. If the content you choose not to show has strong SEO benefits on desktop, you are going to need to take a close look at this and work out how to bridge that content gap while still providing an excellent UX.

3 Key areas to focus on to optimize for the mobile-first index

1. Site Speed

Google’s primary objective with the mobile-first index is to construct a better UX on mobile devices. This makes a lot of sense given that mobile search has overtaken desktop search. With that in mind, one critical area they are trying to improve is the page load speed.
A fast loading website on mobile will usually provide a significantly better UX (assuming the content is relevant), so any improvements you can make to either your m.domain.com site or your mobile responsive website will help prepare for the mobile-first index.

Here are three ways you can speed up your site on mobile:

  • PWA – Progressive Web Apps (PWAs) are an alternative to moving to AMP. Their main selling points include:
  • Reliable – loads instantly
  • Fast – responds quickly to user interactions
  • Engaging – feels like a natural app on a device with an immersive UX
  • PWAMP(!) – a term first introduced by Google’s Gary Illyes at SMX Seattle, PWAMP is a combination of a PWA built on AMP HTML, JS and CSS. While PWAMP sites may not validate as AMP pages, they are lightning fast and provide all the benefits of a PWA as listed above. They could be the future and one to keep an eye on.
  • AMP – The Accelerated Mobile Pages (AMP) Project is an open source initiative to improve the mobile ecosystem. Thanks to the pared-down HTML that is used by AMP, it allows you to load your web pages much faster than regular HTML. Google also caches your content within their cache to speed up load time even more. All this results in a much faster, sleeker user experience and should, in turn, lead to improved visibility in the search results.

2. Content

The next critical area to focus on is the content itself. To rank your content from your mobile site, Google needs to be able to access it. That means you need to make sure the mobile version of your website has all the high-quality, valuable content that exists on your desktop website including images, videos, links, and copy. Make sure all the content is crawlable and indexable.

To find out if there are any differences between the content that Google sees on your desktop site and mobile site, you can use the awesome Screaming Frog tool to find out where those gaps appear. Simply crawl your site using the different user agents and then analyze these results. Moz recently published an awesome blog post on conducting parity audits that could just save your bacon.

3. Technical

The final aspect to consider is the technical elements of your mobile set-up. There are a number of areas to consider, and making sure that you are deploying the same technical elements on your mobile site as you are on desktop will be critical.

Here are a few areas to focus on:

Google Search Console Verification – if you currently only verify your desktop site in Google Search Console, you will need to ensure the mobile version of the site is also verified so you can get live, up to date information about crawling, indexing and any issues on your site.

XML Sitemap and robots.txt – make sure any links to your XML sitemap are accessible from the mobile version of your site. The same applies to the robots.txt file as there could be ramifications if this is not accessible and you have pages that you control using the disallow command or other key instructions.

Structured Data – if you are using structured data markup on your desktop site, you also need to make sure this is deployed on mobile too. URLs shown within structured data on mobile pages should be the mobile version of the URL.

Metadata – ensure that the key metadata elements (page titles and meta description) are equivalent on both versions of your pages. The reason Google recommends ‘equivalent’ rather than ‘identical’ is to potentially optimize your titles for the shorter real estate in the mobile SERPs. However, you do need to make sure you are including the same keywords in your page titles on mobile.

Social Tags – Open Graph Tags and Twitter cards (as well as other social metadata) should be included on the mobile as well as the desktop version of the site.

Summary

The mobile-first index is happening now, so it is time to get into action. Begin with audit of your desktop and mobile websites, highlight any potential problems then get to work on fixing them along with making those all-important website speed improvements and you will find that you will soon be set for the change.


Jamie FitzHenry is the founder of Grizzly, an SEO Agency based in Bristol, UK.